A Practical Guide On How To Grow A Massive Downline
Transcription
A Practical Guide On How To Grow A Massive Downline
A Practical Guide On How To Grow A Massive Downline By: Lana G. Robinson Updated 5/21/2009 A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 1 of 135 A message from the author... Congratulations! You now own the reprint and redistribution rights to this powerful eBook! (This is a $197.00 value) By owning the reprint rights you can reprint, resell or redistribute this eBook for any price you’d like and keep 100% of the profits. Or, you can use this as a free bonus or gift to your new and existing downline members... It’s all up to you. The only restriction is that you cannot modify this document in any way shape or form. If you would like to comment on this guide, please do so here: http://LanaRobinson.com I’ll take the testimonials and add them to my site – giving you more exposure for your business. "You can have everything in life you want, if you will just help enough other people get what they want."~ Zig Ziglar The aim of this eBook is to help you build a productive downline in any company or program you may be involved with now or in the future. The secrets you’ll discover in this guide are not really secrets at all; instead they are the actual ideas and strategies that have worked for me and many of my team members who have taken action and applied them. This eBook is dedicated to those of you that apply the secrets revealed here and take massive, life changing action! Success is Yours! Lana Robinson P.S. Want More Freebies? Read page 134 A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 2 of 135 Table of Contents INTRODUCTION .................................................................................. 5 Your Website Is Your First Impression .................................................. 11 Get Your Own Domain Name .............................................................. 17 Domain Name Examples .................................................................. 18 How To Forward Your Domain .......................................................... 20 Create a Capture Page / Squeeze Page................................................. 23 Squeeze Page Example ................................................................. 28 Introduction to Web Traffic ................................................................. 29 List Builders ................................................................................... 29 Recommended List Building Sites ................................................... 32 Having All Your Lists In One Place .................................................. 37 Writing effective ads ..................................................................... 40 Useful Information ....................................................................... 43 Safelists: “The lights are on, but nobody’s home.” .............................. 45 Safelists and Membership Size.......................................................... 46 Staying Organized ........................................................................ 47 Types of Safelists ......................................................................... 48 Ezine Advertising .............................................................................. 50 Autoresponders ................................................................................ 54 How To Add A Capture Form to Your Site ........................................... 58 Design Your Capture Form ............................................................. 58 Adding The Capture Form To Your Site .............................................. 62 Getting the HTML Code ................................................................. 62 Uploading Your Squeeze Page To Your Domain Hosting Account.......... 67 FileZilla Can Change Your Life .......................................................... 68 Adding Your Capture Form To Your Website ..................................... 69 Autoresponder Messages .................................................................... 69 A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 3 of 135 Advertising in Traffic Exchanges .......................................................... 75 Business Opportunity Leads ................................................................ 78 Postcard System............................................................................. 79 Cool Tip: ....................................................................................... 81 Consumer Leads ............................................................................... 82 Tracking Your Ads ............................................................................. 87 More Free Traffic ............................................................................... 91 ScreenSaver Traffic......................................................................... 91 Press Releases ............................................................................... 92 Article Marketing .......................................................................... 103 Traffic Toolbars ............................................................................ 105 Social Networking ......................................................................... 106 Forum Posting .............................................................................. 111 Email Signatures .......................................................................... 113 Classified Ads ............................................................................... 115 Headline Examples........................................................................ 120 6 Highly Effective Easy Tricks............................................................ 126 Recap of Resources ......................................................................... 127 My Free Gifts To You ....................................................................... 134 LEGAL NOTICE ................................................................................ 135 A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 4 of 135 INTRODUCTION My name is Lana Robinson, and for the past 4 years, I’ve been using the secrets that I’m about to expose to earn an income both online and offline; but not just any income… one which is enabling me to earn a 7 figure income. I don’t consider myself a guru and I will never claim to be one. As a matter of fact, I’m probably not much different from you. I just tried everything I could think of, read and listened to everything that I could get my hands on, attended training seminars and webinars…. until I found what worked. I'd never seen myself as being a home business owner much less someone that sells lipstick and lotions or that did any sort of network marketing. I graduated as Salutatorian of my high school class and then attended college (and dropped out due to financial reasons), then got married to my high school sweetheart, 4 years later we had two children. My life consisted of being a wife and mother and an employee. And I was loving every minute of it. I didn't know any better! I've worked as a photography studio appointment setter, a bank teller, a new accounts specialist (WTF???), and an Item Processing Supervisor. I've been in Accounts Payable and was responsible for a companywide systems conversion. I've worked as a customer service rep for a publishing firm and as a customer service rep for a help-desk providing support to billing software. I've traveled all over the United States training company employees on healthcare services billing software and I've held a positions in Quality Assurance and Systems Design. No J.O.B. ever really made me feel fulfilled. One thing you should know about me is that I grew up as an 'Army Brat', and in my family failure was not an option. My father told me that if something was worth doing it was worth doing right the first time. He drilled into my head that if I was going to do something... anything... that I should give it all I've got. Failure was not an option - not for an officer's kid! So, I went to work. And I worked really hard. Funny thing about that working part of my day. I didn't want to. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 5 of 135 Now, I'm not saying I don't want to work. The work isn't what bothered me. It was the fact that I was no better off financially approaching the age of 40 than I was when I first started working part-time at age 16. I was stuck in the rat race and I wanted out. My first exposure to a home based business was during the aftermath of Hurricane Katrina. I live in Central Alabama (a long way from New Orleans... but we still got hit pretty hard for being so far way).... we had a lot of trees down and our power was out for 4 days because one of the trees in the front yard was blown down by the straight-line winds and fell onto the power line going from the pole to the house. My husband (the one in the picture below wearing the yellow shirt) and I knew that we were 'last on the list' because we were just one house, and the Alabama Power representative was not shy about telling us the same thing as he drove by assessing the damage. The power company had entire neighborhoods to restore, and we knew we had to 'suck it up' and wait it out. However, good news! We found out that not everyone in our community was hit by the high winds that blew through our area. Some people actually had electricity!!! Can you say "opportunity for air conditioning"? Yep, I had been invited to a 'home party' presentation... the way I looked at it was that they had electricity and air conditioning (it gets really HOT in the South in August!). I went to the presentation and explored my options. Yes, I was able to take a shower because we have gas hot water. Showered and ready to go... I headed out the door. I explored my options... the next thing I knew, I was a home based business owner. I did all the usual stuff like making my 100 names list, talking to everyone I came in contact with about my business, bothering friends and family, doing home presentations in my own home (with zero guests because nobody ever showed up), passing out business cards like they were FREE. I eventually paid 6 arms and 3 legs for those so-called "targeted leads" and ran up my phone bill with long distance calls on 'less than targeted' prospects. I was totally discouraged... and I was broke. I was A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 6 of 135 out of business before I could even get started. My upline disappeared and my small downline was disappearing just as quickly. I started looking for alternative methods to grow my business. I knew that this whole 'home based business' thing could and WOULD work. I just needed to figure out how it was all done! I did everything that my upline taught me. I made a list of my friends and family and contacted them all several times. I handed out flyers, posted ‘work from home’ signs at every 4-way traffic stop in town, purchased expensive leads, made 50-100 cold calls per day on my lunch break and after work, I wandered around shopping malls, grocery stores and health food stores prospecting strangers. I went to every outdoor festival and booth sale available within a 75 mile radius and set up my booth and watched everyone stroll right by without taking a second look. I set up fishbowls in area stores. I went to networking events, and even cold called business owners from the yellow pages. Zip. Zalda. Nothing. I never did go test drive cars at dealerships just to get business cards so I could prospect the sales person the next day…. however, that was an option that I had thought about. I did get kicked out of the parking lot at Target by the man that picked up the garbage because I was putting flyers and cards on car windshields. Does that mean I was garbage, too? Ridiculous and embarrassing. And after all of that, my best month ever was $62.53. After 3 years. I was working for a major life insurance company in their IT department as a Business Systems Analyst when I ordered a book written by Mike Dillard. Why is that important? Well... because that company downsized 130 people the week before Christmas. And by downsized... I mean that 130 people were escorted out of the building by security guards. Yep. The week before Christmas. That was my wake-up call. Some of the people that were let go had been with the company for almost 20 years and others were just a few months away from retirement. The president of the company still took his $1 Million Dollar bonus that year, too. I was furious. For the first time, it occurred to me that no job is safe and that I was responsible for my financial future - not the company that I had dedicated so much of my life to. I mean, here I was working 40 to 60 hours per week for someone else and all I could think about was whether or not I was next on the chopping block. I decided that enough was enough. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 7 of 135 Sure, layoffs happen. But you know what I realized? I realized that it was me, and only me, that decided to work for that company. I was the one that made the choice to work 40 to 60 hours a week for someone else. I was the one that accepted my boss telling me to "suck it up and take some Motrin" when I wasn't feeling well and had to stay and finish up someone else's project that was on vacation (I later found that I had walking pneumonia and had potentially infected 2,500 co-workers during that 3 weeks of "sucking it up and taking Motrin".) I made the choice to never have to go through that again. It was my responsibility. I re-read Mike’s book ('cause I had a lot of time on my hands...), and I read it again and again and again. I implemented what I learned and then it happened - I started generating my own leads and enrolling people into my business! Let me tell you one thing, if you can generate your own lead just once.... You can generate tons of your own leads forever. It is not rocket science. However, if you don’t have someone to show you or tell you how to do it, you can spend years of frustration and waste a lot of your valuable time. A good friend of mine, Gene Derieg, told me recently that successful network marketers are like ducks on a pond. On the surface, they glide around so smooth looking like they don’t have a care in the world… but underneath the surface of the water their little webbed feet are pumping like crazy. I beg of you to look beyond the smooth, easy surface and look under the water. All successful marketers have either 1) worked their tails off to get where they are or 2) have processes working for them at all times so they can do the things they want in life. Network Marketing takes work (hey, that word work is in there you know!) But it doesn’t have to be hard, it doesn’t have to be crazy and it doesn’t have to eat up every last minute of your precious time. You don’t have to fail and you don’t have to take orders from someone else for the rest of your life. I’m a strong believer in personal development and that your income follows your personal growth. I love to learn! I also love to teach others. I hope you find something of value from this guide. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 8 of 135 At the time I began writing this guide (February, 2009), many were saying we're in the worst economic recession since the Great Depression... Here are just a few ugly statistics: 1. The national unemployment rate is a staggering 7.6% - and many respected economists are anticipating this will rise to 9% over the next 10 months. 2. 3.6 MILLION people have been laid off from their jobs since December, 2007. 3. Home values are down nearly 50% in many states. 4. Our National Debt is about 11 TRILLION DOLLARS! This list could go on and on…. However... For MANY, this is the BIGGEST economic BOOM of their lifetime… Don't "buy" into the Doom and Gloom... 1. Many of the top leaders in the home based business industry are earning as much as $23,000.00 or more PER MONTH (yes, even in this UGLY economy). 2. There are MORE people now than ever before looking for ways to supplement or replace their current income - many are looking at home based business options (this arena is actually ON FIRE right now). 3. Wealth isn't disappearing (as the media often portrays), it's simply CHANGING HANDS 4. Those who have a "burning desire" and are willing to get things done are raking in cash faster now than EVER before. I just spoke with a realtor about a week ago who stated during the month of January she sold a staggering 37 houses...putting more than $150,000.00 in her pocket (for one month's worth of work!). A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 9 of 135 Yes, money's out there and those who want it are snatching it up faster than ever before. In the home based business industry, one of the single, quickest ways of generating cash is by getting your hands around LEADS - preferably, leads of prospects that are looking for what you have... So, I thought, "What can I do RIGHT NOW to put cash into the pockets of those that are willing to work for it?" If you are working for someone else, you are living his or her dream and not yours! If you are willing to work as hard, or harder, for yourself as you do for someone else, then I hope this guide gives you at least one piece of information you were missing. My wish for you is that you become one of the top leaders – if not THE top leader – in your organization. The most important thing you can do to grow your business is to be trustworthy. If you say you are going to do something…. Then by all means do it! Your prospects and your new recruits must be able to come to know you, to like you and to trust you. Whether these things are done online, in person and/or on the phone, you must be trustworthy and you must provide value to your prospects. You need to be able to solve a problem that they have and you must provide a method for them to solve that problem. Even if you are so broke you can’t pay attention, I hope there is something in this guide that you can make use of, and make money after implementing. You will notice as you scan this guide that I’m all about freebies. If it’s free and if it’s worked for me… it’s in this guide. There are also some programs that cost money. Rest assured, however, that only the best ones made the cut. Let’s get started! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 10 of 135 Your Website Is Your First Impression Walking around in everyday life, YOU are your first impression. If you show up at your opportunity meeting in sweat pants and muddy sneakers, do you really think the people you invited to that opportunity presentation are going to take you seriously as a businessperson? The same principal applies to your website. Your website is YOUR first impression online. It doesn’t have to be fancy. It just has to be yours and it has to offer something of value to the reader. It must offer something they want. It must have a strong headline. You have 7 seconds to grab the attention of your prospect and then they are gone forever…. And bombarded all day long by other advertisements. Yours must stick out in their mind! Did You Know You Only Have 7 seconds? 7 Freakin' Seconds ... That's how long you have to capture your website visitor's attention before they are Gone Forever ... Off Into Cyberspace ... Never To Return! Create excellent headlines in 2 minutes or less with this – It’s FREE: http://GrowAMassiveDownline.com/headlinecreator And because this eBook is designed to help you market yourself better online, I won’t suggest to you how to dress. You can be in your underwear for all I care. When I joined my first network marketing company, I was so excited. I mean… really excited. I thought that everyone would come running to the door and calling at all hours of the night to place orders. I immediately paid $120 per year for a website from the network marketing company that I A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 11 of 135 joined. My website looked something like this: http://YOURUSERNAMEHERE.yourcompanyverylongnamehere.com Three years later, I realized that I did it all wrong. Well, sort of. The network marketing company that I joined had a policy that you must have a replicated site, provided by them of course, so that orders can be placed online through their store. And, taking orders is what it’s all about, right? If you don’t have a steady stream of prospects interested in what you have to offer and if you are not making sales then you really aren’t raking in piles of cash. If you are your only customer, then you are a customer and not a distributor. You must be able to sell your products / services to people that have already shown an interest in what you have to offer. You see, it’s totally OK to have a company replicated website. Some network marketing companies may insist on it if you are planning on selling their products / services online. But, what they probably didn’t tell you is that you can have any type of website you want to promote YOU. Did you know that I spent months designing a website that promoted the company I represented? My website had all the bells and whistles… movies, links to reputable advertising sources that I had used to build my business, articles from other major sites, an explanation of the network marketing industry as a whole, links to my company’s replicate site so the prospect could join right then and there. But do you know what happened? Turns out the company that I represented had yet another policy about online marketing. Turns out that I couldn’t have a website that had a link on it to my company’s replicated site. And, my replicated site couldn’t have a link on it to my personal website either. The compliance department called me one rainy afternoon and told me that another distributor had reported my website to them as an “infraction”. That was a really harsh word for me to hear. I was informed that I had to take my most-awesome site down within 2 days or my distributor status with that company would be revoked. Gasp! I took the site down immediately. Who knew, right? Anyway…. So, then I felt really sorry for myself for a while and didn’t know what to do next. I mean, here I was sitting on an absolute goldmine of information and had nobody to share it with. Seems the company I represented still wanted me to chase down prospects in the parking lot of the health gym or WalMart. No thanks…. Yet, the top leaders in the organization were still allowed to have their own personal sites (like the one I used to have…) because they were considered ‘grandfathered in’ before the policy went into effect. What was I going to do? I started thinking… maybe those top leaders weren’t actually doing what they were teaching all of us newbies to do. Hmmm….. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 12 of 135 Then it hit me like a ton of bricks. Well, it shouldn’t have hit me as a ton of bricks because I had read all about it 2 years before in Mike’s book. But, I guess it took a real life experience for it to really sink in. Sometimes, I can be really slow….. You see, building a business is about YOU and solving a problem that your PROSPECT has – not about how great the company you joined is or who the CEO is or that their compensation plan is the best thing since sliced bread. Think about that for a minute. You are a distributor for the company you just joined. If you decided to jump ship and not sell products for that company anymore, would they care? Not really. The person who recruited you will just recruit someone else. The cycle continues until that person recruits some real “winners”. You know, the people that join the company and within 6 months are already making more money than you ever made in your entire lifetime. Just how do they do that? They’ve branded THEMSELVES as the expert and they know how to provide value. They already did that before they joined XYZ company. They already 1) have a list of people to mail to that is HUGE or 2) have a ready-made system in place that anyone can follow and produce results. Not everyone joins a network marketing company for the same reasons you did. You have to ask your prospect questions. You have to find out exactly what they want to accomplish. Don’t force your dream on them; they have their own dream and it’s your responsibility to find out what that is and how you can help them achieve it. Everyone that you pass on the Interstate on the way to work every day is busy! Seriously busy. However, all of them have one thing in common— every single one has a certain dollar amount of social security deducted out of their paycheck for the promise of a future gain. All of them accept this because it’s forced on them to do so. They get their paycheck and see the amount deducted and think that money will be there for them in 12, 20 or 30 years (depending on their retirement date). Your job as a network marketer is to find the people that don’t want to wait 12, 20 or 30 years until retirement for that future gain. Your job is to find the people that are willing to give your program 1 or 2 years and invest way less than what they are investing in social security right now. Yes, some will laugh at you – and others will totally ‘get it’ right away. Be prepared to lead them to success. To make $700 in residual income per month in one year, a person needs $168,000 deposited in a CD at the bank with a 5% interest rate. What’s easier to do? Save $168,000 in one year or roll up your sleeves and get to work in your network marketing company? A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 13 of 135 The best advice I can give you right now is to contact your upline. If the person who enrolled you is not making the kind of money that you want to make, then contact the person that enrolled THEM. If necessary, keep moving up the line until you get to the top leader in the organization. Ask them questions. Ask them if they cold-call leads. If they do, ask them what lead source they use to get those leads. Are those leads pulled from a list of people that say they are interested in a home based business, or are those leads from a source that has a ‘customer’ list (someone who has bought the same type of product / service you are selling in the past). Ask them if the use a direct mail service. Do they have postcards you can use to mail out to a leads list? Do they have a phone script you can use when contacting your leads? You see, when anyone joins you in business – whether they say these “out loud” or not… they are asking the following questions: 1. How much is this going to cost me? 2. Who am I going to talk to? 3. How are you going to help me? Because, the name of the game is SALES. If you or your new recruits aren’t making sales, you’re are out of business. Now, how do you do that online if you are sick and tired of chasing people around the health gym or Wal-Mart parking lot? One way to do this is to have your own website and you capture the name/email address of the prospect and follow up with that prospect consistently over time until they buy, join or un-subscribe from your list. Please understand that talent cannot be duplicated. You can have all the talent in the world, and if your downline cannot do the same thing you are doing then they will not have the same success that you are having. If you only marketing your business online and you sponsor someone that can A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 14 of 135 barely check their email… well, you can’t really ask that person to go out there a build a website and brand themselves. They’ll laugh at you and send back their enrollment form quicker than Uncle Louie eats a plate of spaghetti…. and they’ll drop off your team in 3 days or less. You have to have a system that your team members can follow and see success. Whether that system is online or offline… but you must have a system. Some people are simply unwilling to do this business. There’s nothing you can do about it… don’t kill yourself trying! You may have someone join your downline just to make a few hundred dollars a month. They don’t want to ‘brand’ themselves. They want to keep working their full time J.O.B. and they want to operate their home business like a hobby. When they don’t make a few hundred dollars within the first month or two, they quit and then join some other program. After a few months, they quit that program and join something else. The cycle continues and they buy into everything under the sun that promises overnight wealth. When that doesn’t happen, the new recruit leaves and vows to never get involved in network marketing again. Then, a few months later they get ‘the bug’ and start a new program. You must see yourself as the leader of your organization, even if you just started and have no recruits yet. You must treat your business like you just invested $100,000 or more. You must work at it. You must give guidance to your existing or new team members. If you don’t know how to start, contact your upline and see what they did to grow their organization to extremes. How long did it take? How much money per month are they spending and making? How do they get their leads? Do they send postcards? If so, what service do they use? Do they do any Internet marketing? Do they host team conference calls? If so, how often? Remember, your new recruit didn’t join the company – they joined YOU and it is your responsibility to lead them until they are ready to lead themselves and lead their own team. In military terms, you cannot have 1,000 Generals in your organization. You can have 1 General and 9,999 troops. As the troops begin to see the ‘bigger picture’, they advance in rank… and become their own General over time. Asking a newcomer to brand themselves online and ignore the recommendation of their upline is sort of like you telling your new recruit to ignore you. That doesn’t make much sense, now does it? So the question is… “Are you the General or are you the troops?” and what do you WANT to be? I’m telling you that if you want to keep your recruits in your downline, you must have a system in place for them so they can start to see results quickly. Whether this system is provided by your upline, or provided by A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 15 of 135 you…. the sooner your downline sees results, the more likely they will stick around. If your new recruit doesn’t see results, they are probably not going to stick around for more than a few months, at best. Whether you system is online or offline, you must have one. This is key to your success. Sounds simple, doesn’t’ it? It can be and on the following pages, I’ll do my best to tell you how I do it. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 16 of 135 Get Your Own Domain Name If you are lucky, your actual name is available. I was lucky enough to claim a domain using my own name and I suggest you do the same if you possibly can. If your name is Joe Smith, you’re probably out of luck on this one… but you can add dashes in the domain name or you can get a .info or .biz domain instead. If you have no idea how to even start creating content for your website, then create a blog using blogger.com or Wordpress.org (it’s free!). Then, redirect your domain name to that blog address so that when people key in YOURNAME.com they are taken to your blog. You also must think about this: Does you network marketing company’s policies allow you to have a domain name with your company’s name as a part of it? Maybe not. So, you must come up with a domain name that captures the ‘essence’ of what you are promoting. If you are promoting ways to retire early, get a domain name with that phrase in it. If you are promoting working from home, get a domain name with that phrase in it. If workathome.com is already taken, try work-at-home.com and see if that’s available. If you are selling vitamins, legal services, travel, skin care … whatever… Be creative with your domain name. Whatever domain name you choose, make sure it’s easy to remember and easy to spell. Easy to remember. Easy to spell. One more compelling reason to use your own domain name... My first Internet Marketing mentor taught me this, and is one of THE MOST important things he taught me... I was a member of one of the fastest growing teams in Success University. Our team had capture pages unique for our team members only. Then, on June 1, 2009 Success University merged into WorldVentures and we were no longer allowed to use our unique team pages. If I had promoted that referral URL all over the Internet and then one day we were no longer allowed to us it… Well, all that advertising I did online would be null and void because my domain would no longer show up as a valid domain when someone clicked my links in the advertisements. Bummer, huh? Talk about wasted time! I would have to go back to literally hundreds of sites and change my advertisements to have the new domain name. Who’s got time for that? A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 17 of 135 The way to get around this dilemma is to use what is called ‘domain forwarding / masking’. Basically, you register a domain name. For this example, we’ll say your domain name is http://UltimateMLMWorkshop.com. Let’s also say you don’t know HTML and have no clue as to how to create your own website with content, capture forms, links, etc. No problem! You would just purchase a domain name (in this case, I’ll use my real one) forward http://UltimateMLMWorkshop.com to the company page. You would also ‘mask’ the domain so that when someone clicks on or types in that web address, your domain name shows up at the top of the page instead of that long, crazy looking domain. You would then advertise the http://UltimateMLMWorkshop.com domain. And, the best part is that if the owner of the team’s web pages decides to change the team domain pages to something else, you would just log into your control panel of whoever hosts your domain and simply change the forwarding / masking URL to the new one. And, when you learn how to create a website, it’s very easy to remove the forwarding/masking and upload your own pages to your domain. I’ll show you how to do that a little later on in this eBook. Domain Name Examples Here is a list of themes and ideas to keep in mind when choosing a domain name: Financial Freedom Work From Home, Work At Home Retirement Extravagant Life Helping the Homeless No More 9 To 5 Residual/Passive Income Success Getting Rich Tons Of Family Time Stay At Home Make Money Abundance Mentality I have several domains with GDI because one of the domain names I wanted was already taken with the .com address. With GDI, you can pay just $10 per month for your domain and make a residual income selling domains to A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 18 of 135 others. This is something you may want to introduce to your downline so they can get their own domain name, too. http://website.ws/LanaRobinson. If you use GDI and become a member of GDI for your domain hosting provider, you can also market the service to others and earn a SWEET income as outlined below! DON'T LOSE OUT ON AN EASY INCOME with GDI ! GDI has a FREE 7 Day Trial period and then it's only $10 per month! You'll not only receive a Domain Name of your choice, but you'll also receive: 1.) Up to 10 individual Email Accounts 2.) Up To a 10 Page Website Builder 3.) A Great Hosting Plan 4.) Two (2) Marketing Movie Websites 5.) A Global Member's Back Office Control Panel AND, if you refer anyone to GDI, you will earn: 1.) WEEKLY 200% BONUSES: for every increment of 5 sign-ups within a week, you'll earn $100! Get 10 Sign-ups, earn $200! Get 15 Sign-ups, earn $300! Get 25 Sign-ups, earn $500! Get 50 Sign-ups, earn $1,000! Get 100 Sign-ups, earn $2,000 + $1,000 for every increment of 100 sign-ups! Sky's The Limit!...PAID WEEKLY! 2.) MONTHLY RESIDUAL BONUSES: Earn 10% monthly commissions on all purchases in your first 5 Levels 3.) MONTHLY INFINITY BONUSES: When you achieve a certain structure and Team size, you will qualify for a 10% Infinity Bonus beginning on the 6 th Level of your Team and paying through Infinity or until it finds someone who also has qualified in any given line and then stops. Remember, if YOURNAME.com is already taken… it may be available as a YOURNAME.ws through GDI. It’s something to think about. Moving on…… A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 19 of 135 How To Forward Your Domain Listed below are step-by-step instructions on how to forward your domain if you use Godaddy: (this is so easy with GDI that it’s not even worth showing you here) 1. Log into your GoDaddy account 2. At the left of the screen, you’ll see the “My Products’ section. Click on the Domain Manager option. 3. A new screen will open, listing your Domains. 4. Put a check mark in the box next to the domain you want to forward to another URL (as shown in the example below). 5. At the top of the screen, click on icon. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 20 of 135 6. In the box that appears at the top of the screen, enter the URL that you want the visitor to see to when they type in your domain name. In this example, I want http://UltimateMLMWorkshop.com to redirect to another site. 7. Click on the tab at the top titled ‘Masking’. Masking redirects Web traffic for a domain to a specified URL, preventing the forwarded domain URL from displaying in the browser's address bar. For instance, even though my website is ‘pointing’ to a different site, that different site’s URL does not display in the browser bar. This is extremely helpful if you have purchased a domain name for a popular ClickBank product and you don’t want someone ‘stealing’ your commissions by simply keying in their own ClickBank id number to make the purchase. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 21 of 135 8. In the ‘Masking’ information, check the box to Enable masking, then enter your Masked Description, Masked title and Masked Keywords. 9. Then, click the button. You will then see a message that the changes were submitted and to allow a few minutes for processing. Click the button again. You may have to wait up to 24 hours for the forwarding / masking to replicate across the Internet. As soon as you can type your domain name in the browser bar and see your page has been redirected, you can promote your site with the "new" domain name you registered with GoDaddy! Make sure to go and test it out and make sure it all works correctly before spending your valuable time & money advertising! Note: You can use domain forwarding to forward your new domain name to your company’s replicated site, a ClickBank affiliate link, your blog, etc. And this is so EASY with GDI http://website.ws/lanarobinson A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 22 of 135 Create a Capture Page / Squeeze Page I'm sure you've heard the term "Squeeze Page" or “Capture Page” before. Squeeze pages seem to be taking the net by storm these days... AND for very good reason……. A squeeze page is a simple web page with the objective of enticing a visitor to give their name and email address in exchange for some kind of free report, e-Book or software. (squeeze pages do not sell upfront.) And you'd be surprised how effective they are. You might be wondering why not just send website traffic to a web page that sells people what you have? The answer makes sense when you realize that for every 100 or so people who visit a website that just has something for sale on it, only 1-3 (sometimes half a percent) actually make a purchase. And, if they don’t know you, like you or trust you… your conversion rates are even lower. If you've ever tried advertising online or offline, you know that advertising costs could end up gobbling up any commissions you might make. The squeeze page turns this situation, where the math doesn't work in your favor, into one that does. You see, a squeeze page can usually get double digit opt in rates (10% - 45% or higher). Suddenly for every 100 people you send to your squeeze page, 10 to 45 are opting in. This means you have 10 to 45 fresh prospects you can begin building a relationship with and introducing your business to. Speaking of math and advertising dollars, take a look at this. Let's say you spend $10 on a classified ad or an e-zine ad to send 100 visitors to your website (replicated clone page). And let's say only 2 people sign up to become downline members. You just paid $5.00 per member. Ok, contrast this with a squeeze page. Again 100 visitors arrive at the squeeze page and 20 people opt in. Then those 20 people go through the "grooming process" and because of this you could see 6, 7 or even 10 of them turn into downline members. And look, the math works in your favor because your advertising dollars are bringing in roughly 3-5 people for every $5 you spend, instead of $1. Cool huh?! Plain and simple... Squeeze Pages Make Money! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 23 of 135 And once they're setup... they keep making money over and over... with little or no additional effort. The good news is that no matter what you have been doing, your life just got easier and more profitable. Because most people surf the web the same way, let’s look at what you usually do when surfing the web. You see a site you like and start to read it. You are thinking about what a great site it is and if you really like it you’ll bookmark it so you can come back again. Then something interrupts you, it may be the dog barking at a neighbor or one of the kids starting to cry and you are called away. What happens when you get back? You have forgotten what you were looking at and what are the odds you’ll ever use the bookmark to go back to that same page? Want to find out? Go click your bookmarks right now and see if you can even remember what half of them are for. I know I can’t. Your site visitor is no different then you are. No matter how great your site is things constantly distract people and your visitor is gone. Now if the site you visited had used a squeeze page and made you an offer of interest, they would have a way to contact you. When they email two days later you remember the great report they gave you and open the email to see what they have to say. You are very likely to go back and see more of their site. What is more is that they can continue to invite you back time and again because they got your contact information and your permission. This is why using a squeeze page and getting permission to follow up with your visitors is so powerful. The below story is told by Robert Puddy, and it holds some valuable information: (hint, you may want to read it twice) “I want to tell you about two young men I met a little over a year ago. I met them at one of my Focus 4 Seminars. In my travels, I have met a lot of rookie marketers. These two weren't any different than many I've met but the results one of the achieved were quite different. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 24 of 135 These two guys couldn't have been more alike if they were twins. They were about the same age. They had virtually the same experience at Internet marketing. Both desperately wanted to succeed and work full time as marketers. Over the course of the 3 days, I noticed that each one attended all of the speaker's presentations. After the day's events, I did see them each networking and meeting other marketers. They Both Did Everything They Needed To Do To Succeed In This Business. As the event closed and we all went our separate ways, I told them all that I hoped to see them back next year and to hear a report of their progress. What a difference a year can make. These two young men left with the same knowledge, motivation and desires. I was curious to see how close it would be if we ever met again. One Year Later, One Was So Far Ahead of The Other... It Wasn't Even A Race! One marketer was living his dream. He was a full-time Internet marketer and he was ecstatic. He had quit his job months ago. He didn't need the money any more but more than that, it was just getting in the way of the life he wanted to live and now could. He had built two websites and launched a series of products. These two websites were making him more than twice what he made at his old job. And, the best part is that he was only working about 20-30 hours a week. The other marketer was more surprised than I was. He had done a lot of things right. He had made great progress throughout the year. This busy little beaver had managed to build and launch 4 websites selling high quality information products. He had some success, no doubt but it was just not enough to get him where he wanted to be. He was working 40 hours a week at his job and 20-30 on his Internet businesses. How Can One Guy Produce More & Make Less? What is the Difference? A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 25 of 135 The difference was that the successful guy worked hard to build a list with both sites and the less successful guy did not.” ================================= I encourage you to have a capture page / squeeze page for your list building efforts. Basically, the story above tells you why it is so important to build your own list. You can spend thousands of dollars and leads and cold-call them. Maybe when you called them the first time they weren’t interested…. But what if their situation changes? A lot can happen in 2 weeks or 2 months… or even a year. Some lead sources won’t allow you to contact the lead after a certain number of months. Bummer. All that money spent, and nobody to call. You need to have a way to capture the name and email address of your prospect. This way, you now have permission to follow-up with them via email until they unsubscribe from your list. What you have to offer is critical to their success… and YOU know it. They don’t know that yet and it’s your job to show them. Here are two places you can go and create very high quality Capture Pages / Squeeze Pages for whatever product / service you are promoting: Instant MLM Squeeze Pages This one comes with a $1 trial offer and a 60-day money back guarantee. The graphics on this one are top of the line, and you even get free videos to help you learn the basic and advanced techniques to successfully building and promoting your squeeze page. Essentially this system is designed for people involved in network marketing but it can work wonders for affiliate marketers and Internet marketers too. But for the sake of brevity, I'll focus on people in network marketing for the rest of this message. Instant MLM Squeeze Pages contains what are called squeeze pages PLUS viral e-Books. So why would you want squeeze pages and viral e-Books? Let me ask you a question. Have you heard world-renowned self-help guru Tony Robins talk about "modeling"? Tony teaches that by far the most powerful shortcut to success is to find someone who's already successful and copy what they're doing. This cuts trial and error out of the equation. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 26 of 135 And this is where the viral e-Book comes into play. The viral e-Book is what entices your visitors to give you their name and email address at the squeeze page. Assuming your viral e-Book has quality content, people will really appreciate it and certainly be more open to making a purchase from you. It's essentially the psychological law of reciprocity in action. By giving something away of high value people will feel a mental debt of wanting to give back in some way. Ever wonder why they give away product samples and food samples? It's because the psychology behind this works like magic. You taste it, you like it and then you buy it. Do you go to Costco or Sam’s during lunch time? So for the people who opted in to the list, the viral e-Book grooms them into potential downline members. What also makes the viral e-Book special is that you can give it away and people who receive it have the understanding that they can give it away. This presents a thrilling opportunity for you because the name of this game is to get as many interested eyeballs in front of your opportunity as possible at the lowest advertising cost. People will pass your branded e-Book all over the net and that means you score tons of free traffic! Go here to learn more about the power of this resource: http://GrowAMassiveDownline.com/instantmlmsqueezepages Note: One of the best aspects of building your own list is that whenever a new opportunity comes around that can benefit the people you’ve contacted in the past, all you have to do is send an email to those ‘on the list’. Viola! You have new signups into a new program because you took the time for people to know you, to like you, and to trust you. What if the network marketing company you’ve been with for 5 years simply decided to change their compensation plan for the worse – or what if they decided to start selling the product / services in brick and mortar stores (Gasp!). That, my friend, is why you need your own list of targeted prospects! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 27 of 135 Squeeze Page Example Before I knew about the resource discussed on the previous page, I slammed out a squeeze page real quick so my downline could get some advertising going in some popular traffic exchanges. Of course, I replace the photo with my downline’s picture if they want me to do that…. Notice the following: I give my full name and include a picture of myself I give a short description of why they should put their information on my page. I ‘bribe’ my prospect by offering a free download of a popular program or eBook. You can do the same thing for your downline as well….. and if you don’t have a downline yet, you will have one soon enough after using a squeeze page and capturing the name and email address of your prospects. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 28 of 135 Introduction to Web Traffic Now we're about ready to dig into the main course, the information that will teach you where and how to promote your squeeze pages. But before we get started I want to go over a few things. Within this guide you will notice many resources that we will ask you to join. These recommended sites have been carefully chosen because they are proven to provide the best results. They are all optional, you can skip whichever you want, but I must warn you that if you do not join any of them, you will just keep doing the same thing you’ve always done and keep getting the same results. A lot of the marketing resources I use are free to join, so you really don’t have an excuse not to take action. Most of the sites are free to join anyway, and once you have joined you will see that most sites will offer a “one time offer”, otherwise known as a OTO. This is an offer that you can only accept when you first sign-up. Seriously… they mean it. If you pass up on the OTO, you won’t be offered it again and it will cost more to upgrade later on. For the sites I have provided, these offers are incredibly valuable, and I highly recommend investing especially in the list building….. trust me on this: the return you receive on your upgrade will come back to you easily. List Builders List building sites are my #1 traffic secret. Just by using this one strategy you can consistently build a list and income. The key is to have the ability to mail to at least 2 different list building sites each and every day, that way you are constantly sending out your offer and reaching more people. Online list building sites help you generate random leads or e-mail their lists in return for receiving mail from other members on their site. In the instructions that follow I will introduce you to each of our recommended sites (each are highly effective with responsive members) and how you can use each one to profit the most. Usually in these sites if you are a free member you need to earn credits by clicking credit links in other members e-mails to you in order to send your message to other members. But if you choose to upgrade (especially by taking the one time offers….. just one payment for a lifetime account), you will be able to send to a set amount of members every few days without having to work towards earning credits. If you can afford nothing else... A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 29 of 135 make sure at the very least to take the one time offer upgrades in ListJumper, ListJoe, ViralURL and FreeAdDepot. You will learn more about them soon in the guide. Before we begin I want to give you a suggestion to reduce e-mail in your personal email account. I have two addresses that I use.. one is my personal e-mail address and one is my list e-mail address. The reason why I have two is because I regularly check email in my personal e-mail address but I expect to receive a lot of e-mail in my list email address that is mail I won't be reading all the time. This limits the amount of messages I receive or am forced to look at because I can simply just delete the messages in the account used for my list e-mail if I choose to do so. Also, when I'm earning credits I can simply login to my list e-mail account and I'll have all the e-mails to receive credit from. What I would suggest before signing up under any Online List Building site is to join that site using an e-mail address that you will expect to receive a lot of mail. These sites I am showing you will not give you an extreme amount of mail but it is still in your best interest to start using this strategy. By signing up in these sites you will agree to receive mail from a few other members as well, so if you use a list e-mail address when you sign up you can remove the bother of looking through all of the e-mail if it gets to be too much for you at times. To get a free e-mail account I would suggest Gmail as a great resource. Just go to http://Gmail.com and get your free email account with so much storage for free it will simply amaze you. “I'm in! How do I use these sites on a daily basis?” As a member you will start receiving mail from other members of these list sites. You will want to login to your list mail account and go through these e-mails to earn credits by clicking on the provided credit links. As you earn credits you will be able to spend those credits towards mailing other members (unless you took the upgrades in some of the sites.. then you won't need to earn credits towards sending mail). That is the difference between the free and paid memberships. I recommend going through each site individually to learn how they work. Eventually, you will probably want to join even more list sites than I have provided. Start with the following list building sites to get your ‘feet wet’ and then expand as you can afford to do so. Shown on the next few pages is a breakdown of the List Builders that I have used to build my own list, make sales and get sign-ups. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 30 of 135 Action Steps: Complete Now! 1. Create an e-mail account at Gmail that you will use for signing up at List Building sites. In the field for ‘list email’, enter your Gmail address. Join as many of these List Builders that you can. Remember, most are free (except for List Domino and that just costs $20 one time). Quick note: Taking advantage of the One Time Offer on these sites is highly recommended, when you join for free you will be usually given a onetime offer... if you have the money then take it because it will be well worth it.... giving you the ability to mail thousands of members on a regular basis for life! These list builders are the most responsive list builders I have found, and I mail to these lists every few days. See the next page for my recommendations. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 31 of 135 Recommended List Building Sites (See Page 127 for direct links to these sites) SponsorDaddy SponsorDaddy Proftit@Home is our funded proposal. What is a funded proposal? A funded proposal is a way of creating an income from prospects before they even join your primary MLM business. This means that whether they actually join your main business or not does not matter, because you are getting paid from them anyway. A funded proposal also works to fuel your advertising costs, because as you get more and more prospects PAYING you before they even join your primary business you will be able to continue to advertise and grow your list. Any successful marketer knows that it is essential to have a funded proposal working to help fuel your business! With our system you have this built in! SponsorDaddy is a low-cost, high payout membership that provides all the tools you need for your online marketing. These are products everyone needs if they are trying to make money online... no matter what business they are involved in. You receive enormous value in the products for a very small monthly cost (Ad Tracking, Autoresponder System, Leads and Rotators to name a few marketing materials you receive) This is why I choose to use SponsorDaddy as my funded proposal! http://lana.sponsordaddy.net A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 32 of 135 Quality List Ads At the time of writing this eBook, this site was giving way free PRO memberships – which allow you to send your advertisements to all members of the list every 3 days. You can upgrade to Executive for a one-time payment of $47 and mail the entire membership list every single day. Not bad for 47 bucks. http://QualityListAds.com There are 3 membership levels (free, pro, executive). Pick the one that makes the most business sense for your budget. ListDomino ListDomino was designed as an advertising tool that can be used for almost any niche business or website you may want to promote. They’ve created additional options for those marketers who really want to make the best of their advertising and take advantage of the power behind this service. http://GrowAMassiveDownline.com/listdomino ListJumper The unique idea behind ListJumper is that there is potential for anyone to have a huge list to mail to. No matter when you or your referrals join ListJumper you are able to continuously improve your ranking in the line simply by actively earning credits on a regular basis. So active members who joined ListJumper last can quickly find themselves at the top of a huge list that they can mail their offer to! Do you want that to be you? http://GrowAMassiveDownline.com/listjumper The MLM Hit List Free Ad Depot Join this free mailer and mail the list every 5 days. Upgrade for a measly $10 per month (price may be raised soon) and mail everyone in your powerline every 2 days. http://TheMLMHitList.ws This is also a great way to build your GDI business, if you are interested. Free-Ad Depot is a subsidiary of JPE Advertising, an online advertising agency, owned and operated by Phil Basten and Jane Mark. They specialize in advertising brokering, business consultation and development plus, marketing products and service development. They have been helping people succeed on the net for the past 8 years. Four years ago they joined forces and launched their new company, JPE Advertising which grossed over 6 figures in its first year. They have developed some of the most innovative scripts on the net, a safelist hosting script unequalled yet as an all round safelist management system, plus Phil was responsible for creating the plans and the idea for the internet's first fully automated Safelist Submitter. Free-Ad Depot is their latest creation. http://GrowAMassiveDownline.com/free-ad-depot A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 33 of 135 BuildMyDownlines BuildMyDownlines incorporates the power of viral marketing, known to man as the easiest and most effective way to build a business. Now you can use an inviter feature that helps you do it Facebook style, and as easy as two clicks,... guaranteed and proven to create a tidal wave of unstoppable traffic! There is nothing left to chance, right after you join you can have this power helping build your business! http://GrowAMassiveDownline.com/buildmydownlines ListJoe GUARANTEED to build your list 9x faster than ANY OTHER method. Save time, save energy, promote to multiple lists today. http://GrowAMassiveDownline.com/ListJoe ViralURL A Link Cloaker and List Builder System all-in-one. Upgraded members are allowed to email 6,000 random members every 3 days and your ad will show up in other members emails! You can also cloak affiliate links using their free cloaking service. http://GrowAMassiveDownline.com/viralurl MyViralSurfer Builds your list for you faster than a raging avalanche. Also provides you with the absolute best ad-tracker you can find on the net. Developed by the owner of TrackThatAd, a tracking service which turned out to be so popular, it already has 100,000 members. Free member of MVS can email 1500 random members every week. Upgraded member can email 1500 members every 3 days, plus additional members depending on the amount of credits earned. http://GrowAMassiveDownline.com/myviralsurfer SuperListExplode Email all members that join AFTER you! This is a new List Builder, and I encourage you to join as soon as you can so you can email more and more members over time. The OTO is ridiculously inexpensive; upgraded members don’t have to click for credits to email all members that joined after them EVERY DAY. http://GrowAMassiveDownline.com/superlistexplode A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 34 of 135 CreditAdsDepot Free members get 2 small prominent text ads Upgraded members can email 1,000 to 2,500 random members every 5 to 7 days using credits earned from reading other member emails. All members, free, monthly, and lifetime, get 2 small text ads that rotate on the first page after members log in... on select pages in the members area.. and on participating sites that add our code to their websites. These are highly-visible ads that members click on to earn credits, which means they must go to your website and view it for 20 seconds to earn credits. These ads rotate randomly on all sites in the network and on participating websites which means your visually powerful ads could be seen by thousands of new prospects every month. http://GrowAMassiveDownline.com/creditadsdepot ViralNugget Get Your Ads Instantly Displayed On Thousands Of Websites And Read By Millions Of Visitors When You Tap Into Our Laser-Targeted Network Of Online Money Makers And Advertisers At No-Cost To You!" If That's Not Enough.. We'll Also Help You Build Your Own List That Grows Virally Out Of Control... Generating An Income For You That Spirals Up As Fast As The Flood Of Unstoppable Traffic You Will Receive... ...And Also Let You Send Your Messages To Our Highly Responsive List At The Same Time... Do All Of This Extremely Quickly And Easily! http://GrowAMassiveDownline.com/viralnugget ListAds Expose your offers every day to every single person who joins ListAds no matter how many members ListAds grows to! Now that's incredible! List-Ads.com is mind blowing effective and amazingly profitable. Join Free or Become a Lifetime Pro Member for a crazy low $30.00! http://GrowAMassiveDownline.com/list-ads A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 35 of 135 Revolving Ads Depot Expose your offers every day to every single person who joins no matter how many members grows to! Now that's incredible! Revolving Ads Depot is mind blowing effective and amazingly profitable. Join Free or Become a Lifetime Pro Member for a crazy low $25.00! You get lifetime text ads that rotate on select pages on the Rotating Ads network and on participating members websites. You can expose your offers daily to everyone via their unique internal mail delivery system and it doesn't matter if you signed them up or not. http://GrowAMassiveDownline.com/revolving-ads-depot Business World List Over 89,550 members! Free Members - Can mail to 200 members every 48 hours but that is pretty useless because the number is so small. Pro Members – Can mail to all 89,550+ members every 48 hours. You can upgrade for $12.95 per month which is the membership I have. If you want all the bells and whistles, you can upgrade for $19.95 per month. I don't think you benefit greatly with this membership so I would stick with the basic upgrade of $12.95 per month. http://GrowAMassiveDownline.com/BWL TrafficHoopla Lists the top 20 traffic exchanges and top 5 safelists (different than list builders). Free to join. I’ll talk more about this on the following pages. http://GrowAMassiveDownline.com/traffichoopla A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 36 of 135 Having All Your Lists In One Place There is one more list building resource that I want to tell you about. You see, there are so many list builders available, that it really needs to be an ebook all by itself. That is exactly what Jane Mark has done… she wrote an eBook called All Your Lists In One Place and it really opened my eyes to the best performing list builders available. I was thinking very seriously about creating a book like this myself, but since Jane has already done it, there’s no need for me to reinvent the wheel. I was already using all but 3 of the lists she recommends, and I joined those right away and saw an increase in my sign up rates. Thanks, Jane! Click Here Now To Get All Your Lists In One Place http://GrowAMassiveDownline.com/all-your-lists-in-one-place A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 37 of 135 Action Steps: Complete Now! 1. You will want to spend no less than 10 to 15 minutes each day earning credits. If you are even slightly serious about being successful online then you must have at least 10 to 15 minutes to spare each day. If you don’t’ have 10 to 15 minutes to spare, look at what you do throughout the day and adjust your schedule. I am sure you can come up with 10 to 15 minutes! Log into your list email account (the Gmail account you set up as your List Email) and open the messages. Click the links to earn credits and stay on the page until the timer, if applicable, counts down and awards your credits. Then, close the window and click on the next email and earn those credits by clicking on the credit link. Do this as much as you can every day so you can earn the maximum send credits for each list builder. If you use Firefox or IE 7, clicking on the link in the email to earn credits should open a new tab. Simply, click back over to your email and click the next email to earn credits. You can have a lot of tabs open at once, and you can earn a lot more credits this way. After the credits have been ‘earned’, close the tab. 2. You need a method for keeping up with when you can mail your lists. It saddens me when someone pays for an upgraded membership at a List Builder site and then forgets to email the members. To me, that’s like forgetting to eat. Seriously. You have to email your list every single time you can! Consistency is key to your success. Did you know that it takes anywhere from 7 to 10 times for a prospect to see your offer before they take action? I created a simple spreadsheet to keep track of this and added it to my Gmail account in the ‘documents’ section. This way, no matter where I am, I can access my spreadsheet and I know what list I can mail to that day. You can then save it to your desktop, and then you can upload it to your Gmail Documents so you can access it anywhere – even if you aren’t on your main computer (i.e., work, vacation, grandma’s house, etc.) Click Here to download this template for your own personal use: http://GrowAMassiveDownline.com/ListBuilderMailingWorksheet.xls 3. Make sure to keep on schedule and send your mails on the day scheduled! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 38 of 135 Another Cool Tip: When you send mail to the above listbuilders, you can save the forms first using RoboForm. That way when you login to the site the next time to send mail again all you have to do is click one button and RoboForm will automatically fill in your subject, message, and affiliate link... it makes sending mail very easy! You can use RoboForm to remember any fields you would otherwise need to manually fill in, and save you lots of time if you would have otherwise filled in the same forms very often. This is especially helpful if you send to as many lists and I do! The spreadsheet that I made for you will work …. (http://GrowAMassiveDownline.com/ListBuilderMailingWorksheet.xls) but RoboForm may be easier for you in the long run. If you use the spreadsheet, you’ll have to either 1) type the message over and over again every time you mail to the list, or 2) save the message as a text file on your desktop and open it | copy it | paste it every time you mail to the list. Again, I wanted to give you an option, and the choice is yours. I just want to say that you will love RoboForm! It is the #1 recommended password manager and web form-filler... Easy to use, You remember one password RoboForm remembers the rest. This tool has been downloaded over 32 million times and is recommended by the Wall Street Journal, New York Times, PC Magazine and many more. So Easy - You remember one password, RoboForm remembers the rest. Saves Time - With ONE-CLICK RoboForm goes to a website and logs you in automatically. Saves More Time - RoboForm also fills long registration and checkout forms with one click. Secures Your Personal Information - Encrypts your personal information on your computer with the strongest encryption available, including AES, RC6 and Blowfish. Strengthens Passwords - Generates random passwords that hackers cannot guess. Helps Prevent Identity Theft - Fights Phishing and defeats Keyloggers. Download RoboForm FREE here: http://GrowAMassiveDownline.com/RoboForm A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 39 of 135 Writing effective ads You must target your message to the appropriate market. It is very important. For example, I generally advertise my splash page because it loads quickly, and I advertise my business opportunity page (stating the benefits our team provides) to ListBuiders and Safelists.. The Subject Line The subject of your email message should be as specific as possible, highlighting the best feature of your offer. Email messages with vague subjects are inevitably destined for the trash can. Don’t have misleading subjects. Here are some examples of deceptive subject lines and they should NEVER be used: I saw your ad RE: Your Last Email Notification of Payment Received Your account will be cancelled Claim Your Cash Urgent: Response Required Congratulations! You Just Enrolled A New Member Using this type of tactic, you may be more successful in getting people to open your email ad. But as soon as your reader determines they’ve been tricked, your message is deleted. In addition, the Terms of Service for most ListBuilders and safelists prohibit deceptive subject lines. They all show you this when you are sending your ad, so you cannot claim ‘innocence’. They will delete your account, with no refund, if you go against their terms of service (TOS). Do not reply to ListBuilder or Safelist ads with your own ad. It will irritate people opening your message. It’s also a technique not permitted by most lists. This is called reverse marketing, and I personally cannot stand it and send those message straight to spam – because I didn’t ask to receive an email from that person about their business. I did, however, agree to A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 40 of 135 receive messages from other members of the list when they are sent from the service. There is a big difference. Do not use autoresponders when you sign up for ListBuilders and Safelists. You will be “found out” and deleted from the list with no refund. What does this mean? Well, an autoresponder is a service that you use to capture the name and email address of the prospect. Some people will use their autoresponder ‘email’ address when signing up for ListBuilders and Safelists so that when another member sends out their advertisements to the list, those other members are then added to your own list without permission. Shame, shame…. Don’t do this! The body of your ad: Repeat your email subject as the first line in the body of your email. Frequently a Listbuilder or Safelist inserts their own advertisements (or advertisements from other members) to your email before your ad. If someone is interested enough to open your email, repeating the subject line at the beginning of your message makes it easier for the reader to find your ad. Double check the spelling and grammar of your ad. It’s important. Have someone else check if you’re not certain. An easy way to do this is to type your ad in Microsoft Word and then run the spell check / grammar check. Make any corrections and then copy|paste the ad copy into the box used when mailing to ListBuilders and Safelists. Let’s face it; mistakes are easy to make. However, if you don’t check your ads carefully for errors, you can almost guarantee setting yourself up for mistakes. When a person sends out email ads with spelling and grammar errors, it reflects poorly on them. Readers have a difficult time taking the message seriously as a result. On the other hand, a well-written ad reflects on you as a businessperson in a positive way. What is the most often overlooked aspect of an email advertisement? The P.S.! I’m about to show my age here, but that’s OK… Think back to the time when you actually got a letter in the mail. Maybe it was from your grandmother, or your girlfriend/boyfriend/pen pal. Anyway, what did you do as soon as you got that letter? If you are like most people, your eyes drifted right to the last page of the letter – right at the bottom… and you look for the P.S. You see, the P.S. is where the writer thought they were finished A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 41 of 135 with their letter, but had one final thought. This final thought was so important that they HAD to put that information in the letter. You need to do the same thing with your email advertisements. Don’t forget the P.S. because it is important! On the next page, you will see an example of an ad that I’ve used effectively. Example Email Ad Subject: How to Exploit List Builders For Maximum Profits Hi [FIRSTNAME], How to Exploit List Builders For Maximum Profits I've got some great news today... I just launched a brand new ingenious prospecting system where you can: 1. Automatically promote YOUR primary business! 2. Get "Real-Time" leads sent to your inbox! 3. Earn multiple income streams with 100x less effort! 4. Build your ListJoe, ViralURL and InstantBuzz downlines on auto-pilot! This is going to be huge! Take a look here: http://www.RecruitLikeLana.com To Your Success, Lana Robinson P.S. To build your primary business in 3 simple steps... go here: http://www.RecruitLikeLana.com A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 42 of 135 Useful Information Is getting credits in ListBuilders a problem? Well, you can take the OTO when you first join, buy the credits as you go along, or upgrade if it comes with credits… or… If you are willing to read a few email messages… This process will make things much easier for you. It will take about 30 minutes and a little concentration to set up. After that, it’s fully automatic. Here’s a way to have a steady supply of credits at your fingertips when you need them for future list mailings. Step one: With Microsoft Outlook or Gmail, you can have all of your email messages funneled into one folder. A side advantage of this is that your email inbox is continuously being cleared so you don’t have to weed through a lot of messages to find ones you need to answer right away… like ones from your spouse or mother. With Gmail, it’s easy to filter messages and add a label to them such as ‘Safelist’ or ‘Earn Credits’ and have all messages that meet that criteria moved into that folder. Then, when it’s time to sit down and click on links to earn mailing credits, you would have all of those in one folder. To do this, open the message. In the Other Actions pull-down, select ‘Filter Messages Like These’ as shown in the below example: Click the button. Then, make your choices for filtering the email from the options given (example shown on the next page): A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 43 of 135 This makes these emails very easy to find: 1. If using Microsoft Outlook, Click “Tools” on the top bar and then “Advanced Find”. 2. In the “Search for” box enter “earn credits”. 3. Change “subject field only to “subject field and message body”. 4. Click “Browse” and select the folder where your email messages are. 5. When you click “Find Now” it will bring up a list of all email messages with a credit link. You simply select the safelists from which you want to earn credits. You’ll visit the sites in a similar fashion that you do when surfing a hit exchange. It’s easy and painless! Automating the process one step further - With Microsoft Outlook, you can use the rules wizard to do the work for you. Let’s say you’ve had all the incoming safelist mail funneled into a folder you have named “LBmail”. Create an additional folder and name it “Credit Email”. Create a rule (and place it at the top of the list of rules you already have) to send email messages containing “earn credits” to the “Credit Email” folder. Now you have a constant, fresh supply of email messages to look at with links in them to earn credits should you need them. If you are using Gmail, you can simply go to the folder that is now on the left panel of your main inbox screen to see all the messages that match the filtering criteria. Or, you can simply search your mailbox using Gmail’s Search Mail tool located at the top of the screen. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 44 of 135 Safelists: “The lights are on, but nobody’s home.” This popular expression applies very well to at least 95% of the safelists available on the Internet today. People join safelists so they can mail to the list (like a list builder); however, the statistic that 95% of safelists are totally ineffective, meaning they NEVER have a single response from their members EVER, has held true across two years of testing. With safelists, we all know that millions of email messages fill countless boxes all over the world. Most of the email ads are deleted all at once without even being seen. Many people take the defeatist attitude that safelists are therefore worthless. The truth is that they are worthless….. in the way most people use them. The key to Safelist success is using only tested Safelists. There is a service that I use that has spent extensive time evaluating and testing thousands of Safelists. This is what we recommend: Gear up your resources, subscribe to the Safelist Report, and join ALL of the current top ranked safelists. There are people there ready to read your ads. Then follow along with the service and delete your membership with the safelists that are no longer recommended. Remember that looks can be deceiving. Many of the safelists tested (and later dropped) effectively give the appearance of success. The websites have a professional and polished look to it. Everything works perfectly. The safelists are almost always there with little or no downtime. The emailing process is quick and efficient. Our ads are sent promptly, often to huge memberships. The only problem is that there is never a single response to any of our ads ever - from safelists we test and eventually drop. Why gamble with your time, resources and money when you can use safelists that have current, ongoing testing to determine their effectiveness? Again, go here to see the list of the top safelists that you should add to your advertising efforts: http://GrowAMassiveDownline.com/traffichoopla A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 45 of 135 Safelists and Membership Size Membership size is the factor most people consider when choosing a safelist. Is the size of a safelist’s membership important? We’ve tested many large safelists that have been proven to be totally ineffective. On the other hand, smaller safelists often generate enthusiasm and increased responses from members. Statistically, these safelists frequently outperform the larger safelists! That is why testing is so important. Use a variety of safelists, large and small. Many people chose a safelist based on the membership size indicated on the safelist’s website. Some sites even list how many free and pro members they have. We’ve seen things like this: 680 total members; 29 free and 651 paid. It seems dubious, doesn’t it? It’s common; take a look for yourself. None of this can be verified. Still, people pay for pro memberships and buy credits using this information. It’s incredible. No wonder so many Internet business fail. A very important fact: Although the number of members a safelist has isn’t necessarily a factor in its effectiveness, our stats show that the more often you can mail a list is important. Only testing can determine a safelist’s effectiveness. The service that I used has tested many huge and popular safelists that have proven to be totally ineffective, meaning they never have single response from their membership ever. Your best bet: Use only safelists that have been tested and proven to have actual people who read and respond to your ads. http://GrowAMassiveDownline.com/traffichoopla A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 46 of 135 Staying Organized Staying organized saves time. Using Microsoft Excel or a similar product, you can create a chart with the safelists and list builders that you are mailing to. It is very important that you keep track of what you are doing! There should be a column that indicates how frequently you can use the mailing list, and a column that you can add the date you mailed – which will then update the column with the next date you are allowed to mail to that list. I’ve created one of these for you, and you can download it here: http://GrowAMassiveDownline.com/ListBuilderMailingWorksheet.xls Save this spreadsheet to your desktop and use it daily. Any time you find a new ListBuilder or Safelist to use, add the information to the spreadsheet so you won’t forget to mail when it’s time. You can also use RoboForm. As your list grows, this may make the advertising portion of your life a whole lot easier: http://GrowAMassiveDownline.com/RoboForm Continually evaluate the product or service you are advertising and make changes if necessary. What you promote through the ListBuilders and Safelists can make a difference in how successful you are. Send your email messages as frequently as you can. Testing has proven that this is a key ingredient to a successful email campaign. How to avoid bouncing Many email accounts can be cleared using the free service Mail2Web.com with one click deleting everything. Serious marketers have made provisions for adequate email storage that can handle thousands of email messages a day. Like using Gmail. I recommend at least 100mb. There are a number of companies online offering large email boxes. Many are free. Choose a service that allows you to easily change your email address if needed. Some services also place limitations on the number of email messages that can be received per day. Here are three suggestions: A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 47 of 135 MyWay.com has a free 125mb email service. Gmail.com has a tremendous amount of email storage and it’s free! HugeMailBoxes - For $6.95 per month you can have an unlimited size POP3 mailbox. It comes with an auto cleaning feature. You can choose auto cleaning every 6, 12, 18 or 24 hours. The system is specifically set up for safelist and Yahoo! Group members. Grab your account here: http://GrowAMassiveDownline.com/hugemailboxes Types of Safelists Automatic submitters feature the “gunshot” approach to advertising safelists. The gun shot approach doesn’t work with Safelists! Some people will use submitters to email thousands of safelists with the idea that if you send out enough ads, someone is bound to respond. It sounds like a good idea, but what is the major drawback? The trouble with this concept is that enormous resources are needed to handle all the incoming mail. You’d receive thousands and thousands of email messages a day - mostly from worthless safelists. Testing has revealed that 95% of safelists on submitters are also ineffective. “Ineffective” means that they NEVER have a response from their membership EVER. Instead of wasting resources on worthless safelists, it makes much better sense to subscribe to the Safelist Report and use only tested safelists. http://GrowAMassiveDownline.com/traffichoopla Credit-based safelists frequently will respond better to your ads. They’re not all alike, though. We can divide safelists into these two categories. The distinction is important, because it has a very critical impact on how effective the safelist is. One type of a credit-base safelist requires members to earns credits by visiting your site for a certain amount of time. If you have to insert the URL you are advertising into a special box when emailing your ad, members earning credits will be taken to your website ( you should send them to a capture page!). Some safelists have a “credit-based mailer” AND a “regular A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 48 of 135 mailer”. You’ll want to use the credit-based mailer. The regular mailer is like any other safelist. There are no links for earning credits. The other type of credit-based safelist is much different. To earn credits, the member is taken to a page that says something like this: “You have been awarded 100 credits.” In other words, the member has to open your mail, but not read it. They can scan down the message to find the credit link Some credit-based safelists send few emails, which leads us to believe that their members don’t have enough credits to send messages. This inactivity is reflected in our stats, and eventually these safelists are dropped! The “SafeAdList” ‐ In an effort to counter two major drawbacks to safelists, your unread email messages and the mountainous incoming email, the SafeAdList was created. It’s similar to a credit-based safelist in that the membership is expected to look at ads. As a member, you’ll receive mailing credits for reading ads. Instead of having your email box flooded with more ads than you can possibly read, ads are posted online. Members logon to their account and read the ads there. This can be a good thing for you, because as new members join these SafeAdLists, those new members can see your ads, whereas if they were emailed, those new members would not have seen the ad. If you take nothing else away from this section, please remember this: The key to safelist success is using only tested safelists, which can be found here: http://GrowAMassiveDownline.com/traffichoopla A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 49 of 135 Ezine Advertising If you're ever bored and want to stir up some trouble , go to an Internet marketing forum and post a question asking how well e-zine advertising fares in comparison to other marketing methods. The answers you get are likely to be ‘they work like a charm!’ and ‘they are a total waste of time!’. Everyone has their own opinion regarding e-zine advertising. You need to make up your own mind. This is not only because each marketer has his own product to sell, and it is in his best interest to justify the purpose of that product, but it is also because there has been a genuine debate raging for the past few years about the effectiveness and direction of e-zines and e-zine advertising. There are those who posit that e-zine advertising is dead or is near the bottom of a very steep decline. They see the average person as being overwhelmed by superfluous emails on a daily basis. Some coming from friends and others coming from businesses and e-zines. In their eyes, this amounts to a continuing decrease in attention paid to any emails that look business related, even if they specifically subscribed to them. Additionally, they argue that many people forget that they joined lists and eventually begin to ignore emails coming from that address. And all of this is true which is precisely why it is important to take it into consideration when you are conducting e-zine advertising campaigns. So how can you affectively advertise in e-zines and reap a profit from affiliate products? 1. Target e-zines that are related to your specific product. Create a viral report that is related to your product. Purchase sponsor ads in reputable e-zines and send all of those interested to a page where they can download your viral report for free. This report will have an embedded link, which will generate sales on your behalf. 2. Create a persuasive solo ad. Again, start off by purchasing solo ad space in cheaper e-zines- ones that are responsive, but have a low subscription count. Test your solo ads to determine your approximate conversion rate with the given product. Once you have a rough handle on your profit margin, attempt to market your solo ads in larger A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 50 of 135 publications, including e-zines with subscriber bases of over 100,000. Keep in mind that this will be expensive, but it will also pay off. If you don’t get some practice first with those smaller e-zines though, advertising to 100,000 subscribers right off the bat could be disastrous for you and your wallet. Consider targeting high-end online publications with your ads. These will include ones that don't normally include their sites in e-zine directories, such as authority sites that publish a monthly e-zine in PDF format. These often have high response rates and will similarly draw the best response if you use them correctly. Personally, I send solo ads out using a variety of different methods, depending on my monthly budget. You have to be very careful with e-zine advertising… as with any type of advertising you do. Some of your efforts will work, and some will not. This is where you just have to get back up again, dust yourself off, and ‘get back on the horse’. The key is know where to advertise, what to say in write in your ad (your ad copy), and where to find the best sources for this type of advertising. A solo ad can be a number of things. Usually, it is a large ad between 200 and 300 words that is placed at the very center of a page. The rate on solo ads is higher than on all other potential options, but it also captures readers' attention the most by far. If you have the money to spend on a solo ad, it can be an excellent investment. However, as with all investments (and advertisements for that matter), you must conduct your due diligence. This involves a considerable amount of research. Now, when conducting research for a solo ad, there are two things you will want to look at: 1. the first is a list of your potential advertising outlets (in this case, probably e-zines); 2. a list of potential approaches you can take on your solo ad. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 51 of 135 Let's start with the first part finding a list of e-zines in which you can put a solo ad. I personally suggest starting with Directory of E-zines, which you can find at the following URL: http://GrowAMassiveDownline.com/Directory-of-Ezines This is the ultimate resource for advertisers who want access to all e-zines and also want tips and in-depth training for how to use e-zines and how to conduct your advertising in them. So, if you are looking to spend a little money and get the best of the best to advertise your products / services to …. Then go here right now: http://GrowAMassiveDownline.com/Directory-of-Ezines Here’s another resource where you can send a solo ad out to some really good e-zines for just $2. That’s right… 2 bucks. http://GrowAMassiveDownline.com/2BuckAds If you don't have any money to spend at all, I would suggest starting here instead: http://www.ezine-dir.com Once you have selected some reputable e-zines to advertise in, you will then want to begin creating your solo ad. There are a number of writing formulas you can use to do this; however, you will always want to keep in mind what your potential customer wants the most. Remember, your job is to solve their problem. Whether you are advertising acne treatment, dog training, how to be a better left-handed golfer, home business opportunities, etc. In advertising, it is often easy to project our own wants in a given product onto potential buyers; however, it is important when communicating with them that you talk about their wants, not yours. Talk about how you can solve their problem…. No how them buying the product / service will solve yours. Now, when it comes to creating solo ads, I personally suggest that you spend some time, learning about what it takes to convert readers into buyers: A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 52 of 135 If you are a member of the Directory of E-zines you will learn this, and so much more (you can even talk to the owner of the site and ask him any question you want!) http://GrowAMassiveDownline.com/Directory-of-Ezines Keep all of the skills I discussed in mind when conducting solo ad campaigns. All you have to do is select the right advertising mediums and create an excellent ad and your effort will pay off three fold. To find more ezine advertising sources, simply go to Google.com and type in solo ad advertising in ezines, or something similar to that. I personally recommend the Directory or Ezines, though. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 53 of 135 Autoresponders Many of you reading this guide may already know what an Autoresponder is and why it’s important for you to have one for your business. For those of you who are not familiar with this concept, please read this article written by Tom Kulzer: Do Your Potential Customers Forget About You? Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly! But, after you’ve delivered that first bit of information to your prospect, do you send him any further information? If you are like most Internet marketers, you don’t. When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere. Are you losing profits due to inconsistent and ineffective follow up? Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process. Consistent follow up gets results! When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 54 of 135 containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective? The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”. List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters? List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products. What follow up method really works? Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning. First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services! Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 55 of 135 so that your prospects can skim the contents, and still see the full force of your message. The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately! Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is too high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.) The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up! Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions! Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale! Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart. Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right? By Tom Kulzer, CEO of Aweber A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 56 of 135 So, as the article states, follow-up is key to your business success. I’ve used both Aweber and GetResponse in my email marketing campaigns. Both are very affordable, considering that you could be losing customers and sales if you don’t do it. Bluntly put: if you are not using a capture form on your website, you are missing out big time. You must capture the name and email address of the prospect so you can use your autoresponder to follow-up with them over time. To learn more about Aweber, go here: http://emailmagic.aweber.com To learn more about GetResponse, go here: http://growamassivedownline.com/getresponse Both offer a 30 day trial, and very reasonable monthly rates. You have to treat your business like a business. Having an autoresponder should be considered as a business expense if you are going to do any type of online marketing. Even if you aren’t doing any online marketing, you should have an autoresponder that your new team members subscribe to so that they can get email messages from you regarding team meetings, product announcements, conference calls, etc. This helps your team ‘stay in the loop’ and frees up your time. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 57 of 135 How To Add A Capture Form to Your Site For the rest of this section, I’m going to walk you through how to add a capture form to your website. I don’t care if you are using a Capture Page, Squeeze Page, Blog or Full-Blown site…. You need to add a capture form. It’s not hard. The following example will be done using Aweber’s autoresponder service and will be done using a basic squeeze page. Creating the web form is the same, no matter where you are placing the form on your site. You need the HTML code, or the script, and Aweber generates that for you using their wizard. Let’s get started! Design Your Capture Form Designing a capture form is easy with Aweber. If you have an account with Aweber, you already know that your list name is the place they are going to store all the information from your prospects. If your list name is WorkAtHome or GoGreenCleaning or GuruToGo, it doesn’t matter. Creating the form is the same no matter what you are marketing. With Aweber, you can have multiple lists within the same account. 1. Log into Aweber 2. Select the list name for which you will be creating a capture form either using the drop down box at the top left of the screen, or by clicking on the list name to ‘activate’ it. 3. Click the tab on the top right of the screen titled ‘Web Forms’. 4. Click the button titled ‘Create Web Form’. The following screen displays: A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 58 of 135 5. Enter a name for your form in the Form Name field. This can be anything you want it to be because it only displays to you; your prospect will never see it. Make is something easy to remember, like ‘Splash Page’ or ‘Blog Form’… something that will identify it to you easily in the future. 6. There are several options for the Type of web form you are creating. I usually use the type of form = In-line. This will place the capture form on a specific place on your web page. 7. The Thank You Page defaults to the Aweber thank you page showing the prospect they have joined your list. A trick to use here is that if you, for example, are marketing health and wellness products… instead of showing the prospect the default Aweber thank you page, you can enter the URL of your online store in this field. If you are marketing home business strategies, you can display your bonus page here. If you are marketing affiliate products, enter the affiliate URL here. Or, just leave it as the default Aweber Thank You Page for now. 8. For the sake of this guide, I’m not going to go into the CGI variables. Leave that box unchecked. 9. For the Already Subscribed Page, you can leave this field blank to show the prospect the default ‘already subscribed’ page…. Or you can enter the URL of your sales page / online store. Whatever URL you enter here will be shown to the prospect when they enter their information in your capture form, but are already on the list. Who knows, they may be in a mood ‘to buy’ when they fill out the form. Send them to your sales page or online store to maximize your results. 10. Leave the ‘Start On Message’ set to the 1st message. This is the default. Unless, of course, you want to start your messages with the 2nd or 3rd or 4th message in your series. Typically, this field is left with its already selected value of ‘default’. 11. You can choose to use the Subscriber Chicklet, which show the # of subscribers on your list. If you only have 4 people on your list, this may not be worth your while. However, if you have over 500 people A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 59 of 135 on your list, you can check this box and show prospects that other people are on your list… and maybe they should be on it, too! 12. When you are finished with this first part of the wizard, click the NEXT button to be taken to the page where you actually design what your form will look like: 13. On the Design Form tab, you will notice that the Name and Email fields are already included for you. If you want to capture the prospects phone number, you can create a new field by clicking on the option to Add New Field found at the left of the screen. 14. To add any additional fields you have created, hover your mouse over the new field name and then click the Add icon, as shown below: A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 60 of 135 15. If you want to change the button that reads ‘Submit’ to something like ‘Yes! Send Me My Free Report’ or ‘Send Me More Information’, etc., just click on the Submit button and change the text. 16. Click the green SAVE button when you are finished creating your form. You will be taken back to the ‘Web Forms’ page so you can grab the HTML code and put it on your site. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 61 of 135 Adding The Capture Form To Your Site Getting the HTML Code After adding your Web Form in Aweber, access the Web Forms page and a list of forms you’ve created will display. Based on the name you gave your web form, you should be able to identify the one that you want to use quickly. After you locate the Web Form you want to use, click on the Get HTML link. A window will display for you to select if you want to use the script or the raw HTML code when you insert it to your web page. Here are the differences: Script: Allows you to make changes to the design of the web form and you don’t have to re-upload the form to your site. Raw HTML: Give you all the code needed, but if you make a change to your web form, you will have to copy the code again and paste the code to your website every time you make a change to the form. Raw HTML should be used by those that understand HTML and how to modify it. I’ll show you how the code displays for each, and let you decide what you want to use. Here’s the code you will copy if you use the Script option (your code will be different than what I have here… do not copy and paste the code that I have here to your site because I will get the leads and you will not!): ==================================================== <script type="text/javascript" src="http://forms.aweber.com/form/66/351998766.js"></script> ==================================================== A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 62 of 135 Here’s the actual Raw HTML code (your code will be different than mine… do not copy/paste this example code to your site because I’ll get the leads and you will not!): ==================================================== <center><form method="post" action="http://www.aweber.com/scripts/addlead.pl"> <input type="hidden" name="meta_web_form_id" value="351998766"> <input type="hidden" name="meta_split_id" value=""> <input type="hidden" name="unit" value="success_univers"> <input type="hidden" name="redirect" value="http://www.aweber.com/form/thankyou.html" id="redirect_b7fa880069a8d571495807c22385e47d"> <input type="hidden" name="meta_redirect_onlist" value=""> <input type="hidden" name="meta_adtracking" value=""> <input type="hidden" name="meta_message" value="1"> <input type="hidden" name="meta_required" value="from"> <input type="hidden" name="meta_forward_vars" value="0"> <table> <tr><td colspan=2><center></center></td></tr> <tr><td>Name:</td><td><input type="text" name="name" value="" size="20"></td></tr> <tr><td>Email:</td><td><input type="text" name="from" value="" size="20"></td></tr> <tr><td>Phone:</td><td><input type="text" name="custom Phone" value="" size="20"></td></tr> <tr><td colspan=2><center></center></td></tr> <tr><td align="center" colspan="2"><input type="submit" name="submit" value="Submit"></td></tr> </table> </form> <img src="http://forms.aweber.com/form/displays.htm?id=zKyMnJwc7Gxs" border="0" /> </center> ==================================================== For the sake of being EASY, let’s just copy and paste the quick and easy version… the JavaScript Snippet to your website. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 63 of 135 Adding the Form to Your Blogger.com Blog 1. If you are adding this to a blog at Blogger.com, you will log into your Blog, and select to edit the Layout. 2. Click the ‘Add Gadget’ option.: 3. Scroll down in the pop-up window and choose to add an HTML/JaveScript Gadget: 4. Copy and Paste your JavaScript Snippet (the short code) in the box provided and click SAVE. 5. Congratulations! Your new capture form is on your blog! View your blog and add your information into the capture fields to be added to your list. NOTE: Make sure you have at least one follow-up message established so that when your prospect fills in their A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 64 of 135 information, they will receive a message from you! You do this by adding follow-up messages inside your Aweber account for each list you have set up. You can send your prospect your free report, redirect them to a website, give them a free download…. Whatever your ‘bribe’ is to them… you must fulfill it or they will no longer trust you! Adding the Form to Your Squeeze Page If you are using any of the services I told you about for creating your own squeeze page, then you may have the option of entering your Aweber list name to the squeeze page you created with that service. If you don’t you will need the HTML code of a squeeze page so you can add your capture form to it. On the next page, I’ve given you HTML code for a very basic squeeze page that you can use until you start creating your own squeeze pages. I cannot guarantee this squeeze page will convert well … It’s just some basic code to get you started. Make sure you copy all of the code shown on the next page, paste it into a NOTEPAD file, make the changes to the items in red and save it as SqueezePage.html or something easy for you to remember. Make sure that when you are saving the code as a notepad file that you change the Save As File Type to ‘All Files’ so that the .html will not be replaced with .txt. This is important! Note: After you’ve saved the code to notepad as a .html file, it will appear on your desktop (or wherever you saved it) with your default browser’s icon. If you want to make changes later, right-click the icon and choose ‘Open File As’ ….. then choose notepad. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 65 of 135 <html><head><title>ENTER THE TITLE OF YOUR SQUEEZE PAGE HERE</title> </head><body ><style><!--H2{font-family:Tahoma;font-size:12pt;color:Navy;}H1{fontfamily:Tahoma;font-size:16pt;color:Navy;}--></style> <center> <table border="1" cellpadding="0" cellspacing="0" style="border-collapse: collapse; background-color: #ffffff;" bordercolor="#111111" width="750" height="450"> <tr> <td width="100%" valign="top"> <div align="center"> <center> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="100%"> <tr> <td align="center"> <font face='Georgia' style='font-size:20px; color: #FF0000;font-style: normal; font-weight: </td> </tr> bold;'>ENTER YOUR NAME HERE Proudly Presents..... </font> </table> </center> </div> <center> <table border="1" cellpadding="0" cellspacing="0" style="border:1px dashed #800000; border-collapse: collapse; padding-left:4; padding-right:4; padding-top:1; padding-bottom:1" bordercolor="#111111" width="95%"> <tr><td align="left" valign="top" width="49%"> <div align="center"><p><font size="3" face="Verdana"><strong><font color="#ff0000" style="font-size: 26px;"><strong>"Who Else Wants To Learn <em>'Secrets'</em></strong></font></strong></font><font size="3" face="Arial, Times, serif"><font face="Verdana, Arial, Helvetica, sansserif"><strong><font color="#ff0000" style="font-size: 26px;"><strong><font face="Verdana">That Most People Will <u>Never</u> Know About How To Create a <em>Stable</em> Income Online?"</font></strong></font></strong></font></font></p></div><p align="center"><font size="3" face="Arial, Times, serif"><font face="Verdana, Arial, Helvetica, sans-serif"><strong><!-- End Big red gaudy header --> </strong></font></font> <font size="3" face="Arial, Times, serif"><font face="Verdana, Arial, Helvetica, sans-serif"><strong><font face="Verdana, Arial, Helvetica,sansserif" color="#0000ff" style="font-size: 17px;"><strong>If your answer is "Yes", I'll give you <u>FREE Information</u> about our system to PROVE this is the Quickest & Easiest way for you to begin making money today...</strong></font></strong></font></font></p><p> </p></p></td> <td width="81%"><p align="center"> <br><P><center><b>Grab Your Free Report Today!<br></b> PASTE YOUR AWEBER CODE HERE </td> </tr> </table> </center> </td> </tr> <tr><td><center><small>(C) 2006-2009<br>Powered By <a href="http://www.instantsqueezepagegenerator.com/index.php?rid=28069" target="_blank">www.InstantSqueezePageGenerator.com</a></small></center></td></tr> </center></body></html> </table> A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 66 of 135 Uploading Your Squeeze Page To Your Domain Hosting Account If you’ve purchased hosting with your domain, you can upload your squeeze page to your hosting account. For example, if you’ve purchased the domain http://GrowAMassiveDownline.com you can simply log into your hosting account, and upload the SqueezePage.html file to your domain. This way, you can advertise http://GrowAMassiveDownline.com/SqueezePage.html in traffic exchanges, list builders and safelists. In doing this, you will begin to build your own list of interested prospects that have already proven that they are interested in what you have to offer. I use Godaddy.com for most of my domains, and they have a really good FTP (File Transfer Protocol) built-in. What this means is that you can log into your Godaddy.com account, click on your hosting account, and upload a file from your computer to their server – which is then placed as a file appended to end of your domain. For example, if you’ve saved the code I gave you above to use as your squeeze page and made your changes, you can then upload that file to your domain and it can be viewed online when someone goes to http://yourdomain.com/SqueezePage.html (or whatever you named your file). Be creative! Experiment with different squeeze pages and opt-in boxes. Again, the best way to do this is to use a service that gives you all these options, such as InstantMLMSqueezePages found here: http://GrowAMassiveDownline.com/instantmlmsqueezepages They will host your squeeze page for you and provide you with a readymade report that you can give away. All while allowing you to add the leads to your own autoresponder so you can start building your own list… and making money in the process. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 67 of 135 FileZilla Can Change Your Life Most domain providers provide a very simple FTP service that allows small file transfers from your computer to their server. However, there is a great FREE file transfer product – FileZilla. You can download FileZilla here: http://filezilla-project.org/ As you become more experienced in web site development, you will absolutely love the features that FileZilla offers. You can quickly and easily upload your website files, images, training materials, videos and add new directories to your website. Have you ever seen a site that recommends a product or service? You may have seen something like http://LanaRobinson.com/recommends/whatever This is accomplished by adding a new directory to your main domain name called ‘recommends’, then adding another directory to that domain called ‘whatever’, where ‘whatever’ is the product or service you recommend. All throughout this guide, you’ll see that I have a domain named http://GrowAMassiveDownline.com and everything I recommend is set up by itself in its own directory. I didn’t develop any of these products… I just use them and have found them extremely helpful. What I recommend is appended to the end of the domain name. How did I do this? I opened Notepad and typed the following redirect HTML code: <html> <head> <meta http-equiv="refresh" content="0; url=http://the-site-i-want-to-redirect-to.com"> </head> <body> </body> </html> I save the notepad file as index.html with the Save As File Type = All. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 68 of 135 Then, I use FileZilla to log into my hosting account, create a new directory on my domain called whatever and upload the index.html file to that directory. Now, whenever I want to send someone to a website with valuable information, I just give direct people to the domain of http://GrowAMassiveDownline.com/whatever Adding Your Capture Form To Your Website In order to add your capture form code to your website, you will need to know some basic HTML so that you will know where on the page to put your form. Some domain providers (like http://Godaddy.com) provide quick and easy website design programs so you can get your site up and running fast. NVU is really good, too… and it’s free, and you can get your web hosting account with them, too. They have 3 simple steps to building your first website…. Check them out here: http://net2.com/nvu/ (can you tell I’m all about Freebies? ) Autoresponder Messages If you opt to write your own autoresponder messages for your products / services, here are some examples you can use. Please modify these to fit your writing style and your products / services. Otherwise, your messages will not make much sense. Remember, all messages you send to your prospects should relate to what they were looking to receive when they joined your list. Maybe you have a website that gives away information on how to clear acne (because you belong to a network marketing company that has a great acne products), or how to lose weight, or how to save on their phone bill, or how to succeed with their own business. It does not matter what you are promoting, your messages must convey to the prospect 1) why they should pay attention to you, 2) what’s in it for them, and 3) how you can help them solve their problem. Here are the sample messages. Make sure that you replace all the tags (i.e., [FIRSTNAME], {firstname_fix}, etc.) with the personalization tags used by your autoresponder service and that you replace the body of the email text with relevant information for your business / product / service. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 69 of 135 EMAIL #1: SUBJECT: [FIRSTNAME], escape the rat-race with this Hi {!firstname_fix} It's the ultimate dream to ... ... OWN a nice home ... DRIVE a nice car ... HAVE a great standard of living I'm here to tell you that you don't have to serve out a life sentence of taking orders from a boss. You can finally escape the Rat Race and savor the sweet life of setting your schedule. Yes, you can join the ranks of people who are now the proud owners of a thriving home based business that showers them with freedom, prestige and lots of cash. =============================================== Did you know that every 10 seconds in the USA someone starts a business at home. That's 8,493 businesses a day! There's a quiet revolution going on - and you can be a part of it! =============================================== Imagine how great it would feel to sleep in on Monday morning while everyone else scrambled out of bed to get to work! YOU CAN DO THIS WHEN YOU BECOME THE BOSS All of this and more can soon be within your grasp and it's truly easier than you might imagine. Let me explain ... My name is [YOUR NAME]. I used to stress out about money. But not any more since I found out about the [YOUR M.L.M] opportunity. When I heard that some people where making anywhere from [AMOUNT] to [AMOUNT] from the comfort of their home - I had to find out more! And when I saw how this business opportunity works that's when I knew for sure that this feels right to me - everything just clicked. Today I as well as thousands of other people are well on our way to achieving the American dream thanks to the [YOUR M.L.M] opportunity. If people from all walks of life are doing this then you can too. Why not take a moment to check this out? I think you'll be surprised by what you're about to discover ... ===> [YOUR WEBSITE] Best regards, [YOUR NAME] ===> [YOUR WEBSITE] EMAIL #2 SUBJECT: Super-easy way to make money A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 70 of 135 Hi [FIRSTNAME], Can you really make MORE MONEY while working less? The answer is an unequivocal - "YES". And in just a few moments, I'll reveal an explosive opportunity that let's you generate serious money even while sleeping, watch TV or go shopping. At last, the days of earning a living while toiling 8-12 hours per day can soon be over for you. The reason why it's possible to make a fulltime income from home while working less than you do now is to have a tested and proven formula for success. And I have exactly that for you today ... Introducing the [YOUR M.L.M PROGRAM]. If you sign up as a distributor for [M.L.M PROGRAM], you can potentially make more money than what you're doing now - while working less. That's the beauty of this M.L.M program. And check this out, there's ... --> --> --> --> No No No No going back to college or school. boss to take orders from. set work hours - work when you want! complicated, hard work. In fact, all you need is just a few spare hours a week. And as you'll soon see, following this recipe for success is truly fun and easy. You simply [INSERT MAIL DVD'S, FLYERS, SEND EMAILS ETC.]. Our tested and proven system does the rest to generate cash on command for you. Making money has never been easier! And look at the kind of cash people are making: [INSERT TESTIMONIAL HERE] [INSERT TESTIMONIAL HERE] This is the perfect business idea for single parents, retirees and for people who want to escape the Rat Race. Trust me, you don't want to miss out on this one - it's a real eye-opener! Here's my website that tells the surprising story: ===> [YOUR WEBSITE] Best regards, [YOUR NAME] ===> [YOUR WEBSITE] EMAIL #3 SUBJECT: Big paychecks here Hi [FIRSTNAME], We all envy and admire those people who seem to have it all. You know the type: A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 71 of 135 ============================================= They live in beautiful big homes with nicely manicured lawns. They own nice cars, take fun-filled vacations and their kid's college is covered and their retirement is taken care of. And they have plenty of cash to spend on the finer things in life. ============================================= Guess what? This can soon be you too. How's this possible? If I could show you a way to generate more money than your doctor makes while working from the comfort of your home in your spare-time -- would you be curious to know more? If you said, "YES" then this may be the most important message you read this year. Hi, my name is [YOUR NAME]. Years ago, I used to pull my hair out worrying about money but not any more. That's because I discovered an amazing home business opportunity that has staggering income potential. You can actually rake in residual income month after month like clockwork. In fact some people are making six-figures doing this. Your job can't make you money like this. Here, look at these success stories: [INSERT TESTIMONIAL HERE] [INSERT TESTIMONIAL HERE] [INSERT TESTIMONIAL HERE] Please allow me to introduce the [YOUR M.L.M] opportunity. As a distributor, you can make money selling [YOUR PRODUCT]. For each sale of [PRODUCT], you'll get paid [COMMISSION]. Let's say you sold [AMOUNT] of [PRODUCT] a week, this would make you [COMMISSION TOTAL] per week. Multiply [COMMISSION TOTAL] times 12 months and you "could" make [YEARLY INCOME] per year. [MAY SUBSTITUTE THIS WITH AN OUTLINE OF YOUR PAY MATRIX PLAN] Of course these are only approximations and some people will make no money whereas others will make a fortune. But let's say all you made was [LOWER AMOUNT OF EARNINGS] per week. Still that's easy money you made from home in your spare time! Listen to this: [YOUR M.L.M] gives you state-of-the-art tools and training to start rolling in the dough almost immediately. Imagine the surprise of your friends and family when they see you living first class! For the exciting details, check out my website at: ===> [YOUR WEBSITE] Best regards, A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 72 of 135 [YOUR NAME] ===> [YOUR WEBSITE] EMAIL #4 SUBJECT: Which group are you in [FIRSTNAME]? Hi [FIRSTNAME], It might surprise you to know that if you take any 100 people at the start of their working careers and follow them for 40 years until they reach retirement age, here's what you'll find according to the Social Security Administration: Only 1 will be wealthy; 4 will be financially secure; 5 will continue working, not because they want to but because they have to; 36 will be dead; and 54 will be dead broke -- dependent on their meager Social Security checks, relatives friends, even charity for a minimum standard of living. That's 5% successful, 95% unsuccessful. WHERE DOES THIS LEAVE YOU? This means you must take action now or you could end up in the 95% category. With rising gas prices, layoffs, outsourcing and the rocky economy it's absolutely imperative you take things into your own hands - today. By far the best way to do this, according to the financial experts is to start your own home-based business. The home business I strongly recommend is [YOUR M.L.M]. HERE'S WHY ... --> You can become financially independent. --> Offer a valuable product to people. --> Be in control of your future. [YOUR M.L.M] has been in business for [AMOUNT] years and they're a rock-solid, debt-free company that's staffed by some of the brightest minds in the home business industry. They've developed an air-tight system that can help you make money almost immediately. But don't just take my word for it ... Look at these amazing success stories: [INSERT TESTIMONIAL HERE] [INSERT TESTIMONIAL HERE] [INSERT TESTIMONIAL HERE] I can't think of a better way to make sure you don't end up in the 95% unsuccessful category than by having your own profitable home business. Just like the one [YOUR M.L.M] offers you. Today this company is growing by leaps and bounds. And it's easy to find yourself wanting to jump in when you learn more about this. Why not get the full story at my website? ===> [YOUR WEBSITE] Best regards, [YOUR NAME] A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 73 of 135 ===> [YOUR WEBSITE] Make sure that you: Give your prospects a way to contact you personally by phone if possible. Answer their emails when they respond to one of the above messages. Give value and benefit to your prospects. Let them know you have ways for them to advertise online (share this guide with them!). Redirect them back to your website in each email so they can 1) join or 2) learn more about what you have to offer. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 74 of 135 Advertising in Traffic Exchanges I’ve referenced Traffic Exchanges in the guide a few pages back, and want to explain a little bit more about what they are and how they can help you grow your business. Everyone that does anything online knows that the more people who find your site… the more sales you will make. If you have a list of prospects, then you’ll make even more. A traffic exchange exists to do just that… get more eyeballs on your site. A traffic exchange is like a “I’ll show you mine if you show me yours” type of set-up. Much like a list builder and a safelist; however, members must log into the traffic exchange and surf for credits. There is a timer that is typically 6 to 30 seconds depending on the traffic exchange you use. To find the most active and responsive traffic exchanges available, make sure you visit: http://GrowAMassiveDownline.com/traffichoopla One of the best ways in which you can promote your products and services is through various traffic exchanges. Almost all well-defined, robust niches on the Internet have some form of traffic exchange. For instance, casinos, gaming sites, niche forums, and Internet marketing sites all have some form of traffic exchange system. A traffic exchange can serve multiple functions; however, in most cases, it does two important things: 1. It allows you to surf sites, gain credits, and then “cash in” those credits for page views 2. It allows you to put banners or dynamically-generated link boxes on your site that will generate credits, which you can then “cash in” for additional page views. Cashing in credits, with most exchanges, results in a certain amount of traffic being driven to your site via the exchange site or via banners on other sites that are members of the exchange. A good place to start when working with traffic exchanges is to determine which ones are most reputable and which ones have reasonable point systems. For instance, some traffic exchanges allow users to cheat and some have bad systems of exchange, which heavily favor paying members over non-members. You will want to find the best possible exchange given the amount of money you are willing to spend and the product you are marketing. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 75 of 135 I suggest using the following site. It lists the top traffic exchanges and is updated every week (on Tuesday). Additionally, you may want to talk to friends to see if any particular exchange has worked well for them: http://GrowAMassiveDownline.com/traffichoopla Once you have selected an optimal exchange, you will want to determine the best way in which you can use it to maximize the amount of high-quality traffic you extract from it. You will want to answer the following questions to aid yourself in determining this: do I earn credits from impressions or clicks? And do I lose credits based on impressions or clicks? This is important to ask, as different exchanges have different policies on this issue. If you lose credits based on impressions, you will want to make sure that you get the absolute largest amount of clicks per impressions. This will involve over-hyping your ads and creating flashy banners (if they allow them). In contrast, if you are getting charged per click, you will want to make sure your ads ONLY appeal to the most interested buyers. Whichever route you take, make sure that it is matched up with a model for maximum revenue generation. The last thing you will want to consider when using a traffic exchange is precisely what you should promote. You already have a product in mind probably YOUR company’s products / services but how will you promote it? Will you direct visitors to the affiliate page? Will you direct them to a page on your site which features the product? Or will you direct them to an opt-in form, which will capture their information and then coax them into buying over a period of time? I personally suggest doing the last or the second and avoiding the first whenever possible. Remember, it’s all about building a list and then building a relationship with that list and then making sales. Think about this… why would someone join you in your business, or buy your products / services if they don’t know you? Remember, you must put yourself in the shoes of your prospect. This is all about THEM. Not you. They must learn to know you, like you and trust you before they will do business with you. One of my absolute FAVORITE traffic exchanges is TrafficSwarm, even when it wasn’t on TrafficHoopla’s top ranked traffic exchanges… I’ve received more sign-ups to my programs, and more people have been added to my list using TrafficSwarm than all exchanges I use combined. Seriously, it is THAT good. Join TrafficSwarm Here Right Now If You Haven’t Done So Already and upgrade to a Pro account. It’s only $30 per month, and you get 2,500 A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 76 of 135 credits free every month and you earn extra credits while surfing that free members don’t get: http://GrowAMassiveDownline.com/TrafficSwarm They also usually throw in some sort of promotion where you can get free access for life, and 100 or so free credits. Just look for the special advertised on the sign-up page. It is REALLY EASY to click for credits… an 8 year old can do this. One other quick note here: As you start to see how easy this system is, I hope that as you find others on a daily basis who may have a need to do what you've done, that you will refer them to this same system and mentor them as I have done for you. The KEY to network marketing is DUPLICATION! If you don't want to mentor people, introduce them to your website and once they have enrolled in your company, send your new recruits and your existing downline THIS training guide...anyone that's on your team is MORE than welcome to contact me at anytime for help by emailing me at [email protected] A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 77 of 135 Business Opportunity Leads If after reading this guide you decide to only spend money on one thing, then buy some qualified business opportunity leads. The quality of leads sources on the Internet varies considerably, but there is one particular provider that has proved excellent time and time again. You will find this recommended by countless other home business promoters, and it is my best source of sign-ups from purchased leads, so I am confident that you cannot fail with OppSeekers. http://GrowAMassiveDownline.com/oppseekers Let’s face it, everyone in business wants high quality leads. What they don’t want is the high price normally associated with them. OppSeekers has developed methods to get you the quality leads you need at the price you want. OppSeekers provides you the following: Fresh leads / not over sold Interested prospects to mail, email or phone Less expensive then 99% of our competitors FREE Training on how to work the leads you’ve purchased When you purchase leads through OppSeekers you get full contact information for the prospect. So the very best thing you can do first is contact them by phone (if you are comfortable with this). Be polite and keep it short, note that you are responding to their request for information about a business opportunity, and you don't want to waste their time. Just say you'd like to email an opportunity to their email address, and confirm the address with them. Don't sell to them! Your call will ensure they look out for and read your email with interest. Of course, the training you receive as being a client with OppSeekers is priceless. http://GrowAMassiveDownline.com/oppseekers HERE IS A FREE ONILNE LEAD SERVICE: http://GrowAMassiveDownline.com/OrangeLeads A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 78 of 135 Postcard System Because you will also get the lead's full mailing address using OppSeekers, this is the time to be creative - send them a postcard! Nothing says 'this is real' then sending a postcard to your prospect after you've spoken with them on the phone, or after you've gotten their voice mail trying. Think about this for a few minutes. How many emails do you get in one day? How many phone calls do you get in one day? How much mail do you get in one day? I'd be willing to bet that you get A LOT of email. How easy is it to click a button and delete all that email? Pretty easy. And, if you've set up your filters in Outlook or Gmail you may not ever even see an email from someone that really has something that you are interested in. Heaven forbid the content of the email triggers it to go to the spam folder, which you one-click delete daily. Now, with phone calls... how easy is it to look at caller-id and decide to not pick up the phone? Yes, even people interested in working from home won't answer their phone if they don't recognize the number. They'll let the call roll to voice mail, check their message, and then they'll either call you back or they won't. Mostly, they won't call you back. Imagine walking to your mailbox. You get a few bills, a few magazines, a card from your grandmother, and a postcard. Let me ask you this: do you blindly through away your mail without looking at it? Yes, you could throw all the mail in the trash, and next month your electricity is cut off because you didn't pay the bill. You see, you HAVE to read your mail… and that postcard! If someone took the time to mail you something, it must be important! And, if you can put your website address on the postcard AND either a 1-800 number or your own personal phone number in big bold letters at the bottom of the postcard.... well you've just increased your odds of signing up a new team member. Seriously, if someone has taken the time to call the prospect, email the prospect AND send them a postcard (which most people don't even bother doing), your prospect will start to say A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 79 of 135 to themselves that this must really be the 'real deal' because who on Earth would waste their time giving them all this information. When you put your website on the postcard, make sure your website has a form for them to complete for them to request an information packet in the mail. These are your BEST prospects because they have physically entered their name, address and best contact phone number on your website! You can now call them up and let them know that their information packet is on the way, when they can expect to receive it, schedule a time for you to contact them again regarding the material, and sign them up. You should expect a 10% response rate to your postcard mailings. And out of those responses, expect at least 50% of them to join. You will get a bigger percentage of people joining if you have a system for them to follow (example: share this guide with them!) I LOVE this direct mail service, and think you will too: http://GrowAMassiveDownline.com/print-direct-for-less Check with your network marketing company, and I'm sure you will see that they will have postcards available for your to mail to your prospects or current customers. If this is the case, check the pricing and make a decision because your company may charge more than you expect. Do you want to pay more for the company postcards, do you want to let Print Direct For Less design one for you so that yours is not like everyone else’s out there, or do you want to design your own? If you are all about designing your own postcard, then go for it! Make sure that you write the postcard with the mentality of 'Fear of Loss' and 'Hope for Gain'. What this means is that you need to effectively relay to your prospect what they will lose if they don't join your program or buy your product. You have a small space to do this in, so you must be creative. I suggest looking through the postcards that YOU get in the mail and hold on to the ones that grabbed your attention. Create your own postcards using those as a template for your design. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 80 of 135 If you design your own postcards, you must factor in the printer ink to print them, the cost of the paper, the cost for the postage, and how much your time is worth. Yes... you must think about how much YOUR time is worth. If you have 200 postcards to print, address, stamp and mail that could be costly. You could be up until midnight or later. Cool Tip: The United States Post office (http://usps.com) provides a service where you can upload your own leads, and basically type up your postcard like a Word document, and they will mail the postcards for you. Sweet! I have a lot of people on my team that are outside the United States, and some have wanted to do the postcard system. They want to build their business in their country - and in the United States. However, for people living outside the United States, mailing TO the U.S.A. from their home country can be very expensive. With http://usps.com, it doesn't matter where you live - because the postcards are mailed FROM the United States, thus effectively removing the issue of it being too expensive for non-US team members to advertise with postcards inside the US. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 81 of 135 Consumer Leads When I first started my network marketing business, all I knew about were the business opportunity seeker leads. I had NO IDEA that other types of leads existed. After paying thousands of dollars, I learned that there are a lot of companies that collect what are referred to a ‘consumer leads’ or ‘buyers’. These are people that have already purchased a certain product or service in the past, and will be more open to buying YOUR product or service if they know it exists. The last thing you want to be doing is running around chasing your friends and family all over the place and buying everyone dinner just to listen to your opportunity. When you're growing a home business, it's important to recognize why it's so critical to lead with the product...not the opportunity. Leads are the lifeline of your business. Especially in network marketing. Here's why: In the world of network marketing many people get turned off or cringe every time they hear that phrase. It's because we've been so filled up with lies, half truths and misleading statements for years. The only thing we ever hear about in this industry is how easy it is to get rich and make tons of money. The sad thing is only 2% of all network marketers ever make a nickel. That's a pretty sad statistic. Network marketing is just a distribution channel. You become the distributor. People, like you and I, become basically the marketing arm of the company. We're now responsible to move product. We're no different than a WalMart or Target, only we don't have to have a gigantic overhead and massive amount of inventory or personnel working for us. If we're just the marketing arm for the company essentially shouldn't we worry about consumption of the product first? Shouldn't we have as many people as possible consuming our product every month, week or day? The more consumption that takes place that fatter our wallet gets, at least we're doing it ethically and morally and didn't promise someone else “the world” at the same time. If you're truly passionate about your product and believe in what you have, then this is the only way to truly build a long term residual income home based business. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 82 of 135 I LOVE this industry! It truly is the greatest industry on the face of the planet where the average, every day person can make an abundance of wealth while helping others at the same time. I encourage you, against the grain, to STOP leading with just the opportunity. Even if you do get others into your business that are there because of greed, there's ALWAYS going to be a better, high paying opportunity out there. Be passionate about your products and services. It shines through during your presentation. It also leads to a much higher retention rate and higher monthly product orders. And you'll find just as many people that fall in love with the product because they experienced results and they choose to market it. They become your BEST marketers and they're doing it for all the right reasons. Do you think a boat shop owner owns a boat shop because he loves boats? Absolutely. Was Bill Gates persistent because he loves computers? You get the idea... Now, let's talk about Leads and it will make sense why I chatted about the relevance of leading with the products you're marketing. Opportunity seeker leads are good and all that… but you should also pay close attention to PRODUCT BUYERS. Here's what I mean: If you're marketing Internet protection, wouldn't it make sense to speak with people that have recently purchased a home computer, but have no protection on it? If you're marketing network marketing training with a compensation plan attached to it, doesn't it make sense to speak with home business owners that are struggling with their home based business? If you're marketing a product that reduces the signs of aging doesn't it just make sense to market your product to the segment of the population that's consistently purchasing skin care or wrinkle reducing products? If you’re marketing an affiliate product for left-handed golfers, doesn’t it make sense to market to people that play golf and are left handed? A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 83 of 135 Not just "Yes", but a resounding, screaming..."Heck Yeah!" You can get leads like this… and they are dirt cheap, too! Here are a few places to take a peek at for viable consumer / buyer leads to promote your products and services: www.tlclists.com www.wholesalelists.com www.martinworldwide.net www.usadata.com www.centurylist.com These are a few places to get started with. Remember, lead brokers are in the business of making money too! Ask questions like: How was this list compiled? How old is the data? Is it a monthly 'hotline' file or is this a one shot deal? How large is the file? What is your policy for disconnected or wrong telephone numbers? When you call the prospects, don’t just pick up the phone and ‘wing it’. You need to know what you are going to say, how you are going to say it, and what responses are appropriate for whatever they say back to you. Making sales and getting new recruits into your business is a process. You must be able to build a relationship with your prospect or they won’t do business with you. It may take 15 minutes to build this relationship or 5 months. It doesn’t matter how long it takes, what matters is that you are building that relationship. There is no right way or wrong way to do it. Everyone has their own methodology. Check with your upline and see if A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 84 of 135 they have any phone scripts that they’ve used successfully when contacting any types of leads they’ve bought and contacted. I’m sure your upline doesn’t “wing it” when calling them. Does your network marketing company have a toll-free product information line? Do they have a testimonial line? Do they have a business opportunity overview line? Of course, all of the above types of recordings would be even more beneficial to you if you recorded them yourself and asked your prospect to call a prerecorded number with you as the expert speaker! With a conference line, you can hold conference calls with anywhere from 1 to 250 or more people. When you first start, you may have 0 people on the call with you. The more you prospect, the more you get your information out in front of prospects, the more guests you will have on your conference calls. With conference calls, they are usually set up to be at the same time each week or each month. You have to free up your time to attend your own conference call! People are depending on you. You can grab your own FREE conference line here: http://thebasementventures.com/ You can also pay about $90 per year to have a 24/7 recorded message through Eagle Conferencing here: http://www.eagleconf.com/ With a recorded line, you can record your message and send your prospects to a specific phone number to listen to your presentation. Doing it this way, frees up your time to meet with more prospects! instead of rambling on and on for an hour with each prospect, you would see what their interest level is and then send them to the presentation call. Each prospecting call should take no more than 5 minutes. Have your prospect agree to listen to a presentation call, give them the number, and ask them to follow-up with you. Set an appointment for this. If they don’t call at the appointed time… then YOU call them. Let them know that you realize that life can creep up on people, and you were checking back with them about their thoughts on the presentation call they listened to. Assume that they listened to the call! A lot of people have asked me this question…. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 85 of 135 “What if I just started my business and I don’t have anyone on my team?” Ok… and so what if you’ve never sold not one single thing in your life – not even that Christmas wrapping paper your kid’s elementary school sends home in October of every year for you, the parent, to sell for them? One word of advice….don’t do what is typical in the industry. Don’t “fake it ‘til you make it”. Arrange a time with your successful upline and contact them by phone and interview them! Ask why they decided to start their own business, what they were looking to accomplish, what they have accomplished, how they have done it, what they do for their team, etc. I am sure your upline would be happy to get on a recording with you! Send your prospects to this recorded call, get their commitment to call you back after they’ve listened to the presentation, and make sure that you follow-up with them! This is YOUR business. Treat it that way and you’ll be ahead of 95% to 97% of the other network marketers out there. People will listen to you. After all, you actually hold conference calls or you have a recorded presentation call, you send out postcards, you do email marketing, you advertise online..… you’ve got your act together! And, you are worth following. Remember, if you aren’t making sales – you are out of business! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 86 of 135 Tracking Your Ads So far we've covered what it really takes to pull in lots of traffic to your sites and how to find and create a system (through direct experience, and more specifically by carefully *tracking* all your efforts so you can pin point what works). Next, we are going to give you some tips on exactly how to start tracking your marketing efforts, and what to look for in the data that you collect to keep improving your marketing for even greater success. If you haven't already checked out our new tracking program, go ahead and click to: http://GrowAMassiveDownline.com/trackthatad This program will *really* make your job easier when it comes to tracking, and will show you at a glance what's working and what's not in your marketing plus you get all the training that you need to make measurable advances in your business so that you can quickly make improvements, and create winning ads and marketing systems faster. It takes mostly all of the guess work and thinking out of making your advertising better so it pulls in more traffic and sales over and over again. That's not to say you can't track your ads without using our program. I sure don't want you to get the idea that I'm only telling you this so I can sell you on a program. Well, I'm not... because it's FREE. My primary mission is to show you how to start tracking your ads anyway you can. Because it's crucial to your success. So the easiest way to set-up a simple tracking system on your own, is to create a separate web page for each ad that you will be tracking. Then, only use that web page when promoting that particular ad. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 87 of 135 Or, you can also add a '?' at the end of the URL you're promoting. Like http://www.mywebpage.com/page.html?track1 After the '?' just create a unique tracking name. In most web log programs that come with your hosting account, it will show you're tracking "key" and how many hits it's had. And, if you use Aweber as your autoresponder, whatever is after the ? at the end of the URL will appear in the 'ad tracking' field, so you will know EXACTLY where your new list subscriber came from. That's really cool, huh? However, it's really a waste to just watch how many hits certain marketing efforts are bringing in. When what you REALLY need to focus on is sales. Because an ad may pull in lots of traffic and no sales. So even though it may seem effective, you still will have made no money. One way you can track sales is by setting up separate order pages for each different ad. So start tracking your ads with or without the help of TrackThatAd, but take our recommendation to start now, whether you try out the program or not. Here is a crucial point that you must understand: you must focus on marketing your product or service first and foremost. In creating better ads and better promotions. And that is the big reason why using TrackThatAd is so helpful, because all the tedious work is done for you automatically. So you can focus on the marketing, and all that valuable marketing intelligence is gathered for you in the background while you're busy implementing it to improve your marketing and make more money. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 88 of 135 Every business must advertise. The more effective your ads - the greater your profits. So how do you make your ads more effective? There are only two factors: 1. The content - the words you use in your headline and the body 2. The location where you place your ad And, as the expert marketers will tell you, by constant experimenting, changing, tweaking and testing you'll eventually find the best combination. Simple as that... Except for one thing. How do you carry out the testing ? As visitors flock to your website how do you know which ad has brought them there ? Are they coming from: a banner ad a newsgroup ad a signature tag a published article a free link posting an auto responder campaign a reciprocal link an affiliate program a free classified ad an e-zine ad a forum posting an email marketing campaign A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 89 of 135 Wouldn't you like to know which of these received the best response whether free classified sites are worth the effort which e-zines are the most profitable how a sponsored e-zine ad compares to the standard one whether animated banners are better than static ones how effective are your email signatures: does the one with the word "free" in the headline fare best does the ad at the start of an e-zine outperform the one at the end and so on There's only one way to find out the answers to all these questions and to really know the effectiveness of every single ad, banner, link that you run. You MUST use an ad tracking program. So check it out: http://GrowAMassiveDownline.com/trackthatad A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 90 of 135 More Free Traffic ScreenSaver Traffic We’ve talked about ListBuilders, Safelists, Traffic Exchanges and clicking for credits in all of them. What if I told you that you can get even more free traffic to your websites without doing anything at all. You probably wouldn’t believe me. I know that I wouldn’t believe me, either… that is….. except for the fact that I’ve done it and it works. It works so well that it sort of makes me giggle. Every time you get up from your computer to take a break, go to the bathroom (yeah, I said it…) cook dinner or run to the school to pick up the kids…. Your computer could be working for you. What you do is install a screen saver that will display your site to other members whenever their screen saver runs. No emails. No clicking for credits. There’s a great new screen saver available that I downloaded to my laptop and the results just blew me away. It’s called ScreenSwarm and you can get to it here: http://GrowAMassiveDownline.com/screenswarm I joined free, got my free credits, added one little bitty website for it to display to other members for me and got 5 sign-ups in 3 days. Not too shabby. You should try it! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 91 of 135 Press Releases A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Have you ever read a press release in the news paper? Maybe someone just opened a new business in town, and they wrote a press release to the local paper making the announcement. There’s absolutely no reason that you should think your business is any different! You should be writing press releases any time something new is happening in your organization. You need free publicity! Read that last sentence again… What's the secret to getting free publicity? It's not a fancy press kit. It's not having a superstar spokesperson. It's not hiring the world's biggest PR firm. Actually, the ultimate insider secret is quite simple: You need to think like a reporter That's it. Told you it was simple. Of course, this is the first-place winner in the "easier said than done" Olympics. Most of us are too tied-up in our own world to really look at our businesses objectively and come up with a newsworthy story angle that can lead to free publicity. That's why millions of trees are needlessly slaughtered each year to produce press releases that will never lead to a single news story. Reporters have a special place in their circular file for puffery, flackery and hyperbole. If you want to avoid this fate, then you must learn to think like a reporter. This means: Being able to separate real news about your company from promotional puffery Being able to deliver a sharp story angle that will be of real interest to the news reading or viewing public Being able to deliver this angle in a professional, courteous way. OK, so now we've seen the holy grail. Let's get to work. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 92 of 135 For The Sake of This Report, You're the “Vitamin King” You own a website. Let's say, for the sake of this report, it's theplace4vitamins.com. (It could be any sort of business or website) Your goal -- getting your website featured in newspapers around the country. Some Basic Truths Here are some truths that you ignore only at your own risk: 1. Reporters don't care about helping you. 2. Reporters are hassled all day by PR people and they're pretty much sick of it. 3. Reporters don't care about your website, your book, your products or your life story, unless...... .....you are providing something that helps make their job easier -- that is, a really good story. In that case: 1. Reporters love you. 2. Reporters are happy to take your call. 3. Reporters are fascinated by your website, your book, your products and maybe even your life story. So what's the bottom line here? When you design your public relations campaign, develop your angles, develop your media materials and begin contacting the press, always think: "What can I do at this step that will make this more useful to a journalist?" A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 93 of 135 That means: developing story angles from a reporter's perspective, not a business owner's conducting yourself in a manner free of hype, clich’s and puffery Using proper etiquette when contacting a reporter or editor (we'll get to that in just a bit) Developing an Angle What does it mean to "develop a story angle from a reporter's perspective"? Have you ever met someone who has gotten way too absorbed by his hobby? He can go on for hours about his model trains or his coin collection. He can't possibly imagine why you, or anyone else, wouldn't be riveted by his in-depth discussion of Peruvian 19th century coinage. He's far too close to his hobby to be objective. As it turns out, most business owners are the same way about their company. If you spend all day absorbed in the world of vitamins -- or golf clubs, or health insurance, or any other field -- you can lose sight of the realization that most of the rest of the world doesn't really care. Imagine this client / PR firm phone call: Client: "Bill, we've just released the new X251 and I think we should really push this hard to the media with a PR campaign. How about a press conference?" PR Guy: "Well, how is the X251 different from the X250?" Client: "It's got a new right-angle flange and it's blue. I'm telling you, this will be big!" Now, rather than the PR Guy simply counseling his client to lay down, take a rest and forget about seeing the X251 in the Wall Street Journal, he took another step. I thought like a reporter. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 94 of 135 PR Guy asked his client: "Does this new right-angle flange give the X251 a use that the X250 didn't have -- one that would really make a difference in people's lives?" PR Guy: "Does the new blue color have any purpose, or is just for looks?" Who knows, maybe it turns out that the right angle flange allowed the X251 to be used in third world hospitals at a fraction of the cost of what they were using now. Maybe the blue color was to prevent endangered birds from bumping into it when it's used in the rainforest. (As you can tell, the X251 is a figment of my imagination, not some new amazing outdoor tropical hospital gizmo.) Of course it might also turn out that the right angle flange only has some obscure use and it's blue because that's the CEO's favorite color. But at least the PR Guy tried to extract a real story from what was only a promotional PR pitch. You MUST do the same when it comes time to develop your main publicity angle. Step away from your business. View it as a reporter looking for an interesting story. Remember, he's looking for a story that will satisfy his editor and his readers. He's not interested in promoting you, only in crafting a story that will make readers stop and say "Hmmm, I never knew that. Now there's something I can use!." With that in mind, let's look at the example of theplace4vitamins.com. Taking Stock of Your Attributes There are probably hundreds of sites in the Internet that sell vitamins (just as there are most likely hundreds of places that sell whatever your company does). So simply announcing that there's a new venue to buy herbs and vitamins will get you nothing. You need to break down your current attributes, and determine if you have anything that's newsworthy. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 95 of 135 Here's a way of looking at it that may be useful: for every attribute, try to honestly rate its news value. Use these categories: NO DICE Not newsworthy. Too common, too promotional, too boring. INSIDE STUFF May be newsworthy within my own field (trade publications) or to hardcore customers (serious vitamin junkies) but not attractive enough to the general population to build a story. GETTING THERE Potentially of interest, but not quite meaty enough. STOP THE PRESSES! Meaty, hearty news that journalists eat up. OK, let's look at some of what you think makes theplace4vitamins.com special (this is a very important step. When making a list of what makes you special, take the time to get it right. What you say here can be mined for gold, as you'll soon see): Low prices NO DICE. Too common and will probably be viewed as promotional puffery. Great service. NO DICE. Ditto. Wide Selection. NO DICE. Ditto, Ditto. You specialize in weight-loss formulas and books. INSIDE STUFF. Decent topic, but is there enough there to build a story? You specialize in books and products that promote a healthy lifestyle for teenagers. GETTING THERE. Now you're standing out a bit. You started the company with money you stole from a pension fund. STOP THE PRESSES! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 96 of 135 OK, the last one was a joke, but it demonstrates the gulf between what you think is newsworthy and what a reporter thinks is newsworthy. So, what have we got to work with? Three NO DICES, an INSIDE STUFF and a GETTING THERE. Not bad -- we might just have enough to build a public relations campaign around.. Does NO DICE Mean No Story? Just as the PR Guy in the above story wasn't ready to give up on the X251, neither should you simply throw in the towel on your NO DICE attributes. Heck, maybe we can salvage something. Let's look: Low prices. Yeah, just putting out a press release saying you have low prices won't get you anywhere. But what if there was something special about those low prices? Maybe you give huge discounts to child care centers who buy kids' vitamins in quantity. Maybe you sell vitamins at cost to health clinics in poor neighborhoods. Maybe you provide a big discount on multivitamins to disabled people? These are all publicizable angles, and they take a worn out angle and make it fresh. Take advantage of programs you already have in place, or create new programs to provide publicity opportunities for a public relations campaign. Great Service. If great service means you're nice on the phone, it ain't gonna work. But perhaps you go above and beyond the call to serve your customers. Remember that Saturn commercial in which serviceman flew to a remote Alaska cabin to fix a customer's car? That was a graphic example of this sort of angle. Now, you probably don't have anything so extreme to tell, but perhaps you do something no competitor would be willing to do. Or perhaps you should. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 97 of 135 Wide Selection. Sheer quantity won't turn this into a news angle. But if you carry some products that no one else does -- and those products are in some demand -- you might be on to something. Which leads us to…. o You specialize in weight-loss formulas and books. If there's something special about the way you choose your products, you might have a story. Let's say you only carry weight-loss products from manufacturers that can provide double-blind studies that prove effectiveness and safety. This addresses one of the prime concerns of consumers (and reporters) about these products, and sets you up as a conscientious shopkeeper. Think about how the Body Shop's and Arbonne’s refusal to sell animal-tested cosmetics and soap has made that chain stand out. o You specialize in books and products that promote a healthy lifestyle for teenagers. This is interesting, because it starts getting into issues, which can get you into a newspaper's Lifestyle section. Now, just specializing in stuff for teens won't be enough. You need to find a way to make this commitment come to life, in a non-promotional way. God Bless the Internet! Ten years ago, the solution to the above problem would have been hard to come by, and probably expensive. Maybe a media tour, maybe sponsoring a teen pop act, maybe paying big bucks for a survey of teens about their eating habits. Now, thankfully, all of that is out the window. Thanks to the Internet, you can use your website to position your angles to have mass newsworthy appeal. The answer is to design parts of your website specifically to provide a newsworthy element to your story. Message boards, chat rooms, surveys, feedback pages and so on can all lead to publicity. Is a leading health guru willing to be a guest at a chat sessions for teenagers? Did an online survey you conducted about kids' favorite foods offer some interesting revelations? These, and other offshoots of adding newsworthy elements to your site, can A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 98 of 135 all provide the basis for outstanding publicity opportunities. So, you mull it over and decide on the perfect solution: You'll create a message forum for teenagers to discuss health issues, vitamins and herbs, exercise and more. Now, simply creating the forums and offering a place for teens to go may be enough to get you some press. But it's still a little vague, and there are probably other places like it around. Let's sharpen this idea and make it work. Go back to your attribute list. What can we combine to create a tighter, more specific angle? See it yet? You specialize in weight-loss products. You also specialize in serving teenagers. Your forum should be about teenagers and weight issues. Your health guru chat sessions should be about teens and their weight. Your survey should be on the subject, too. Now you've got something! With this approach, you can have a number of solid newsworthy topics to take to the press: What do kids think about a "thin is in" society? What are they saying about eating disorders? Are overweight kids ridiculed? And if so, how are they handling it? Are teens using supplements to lose weight? If so, which ones -- and are they safe? What are young athletes doing to build muscle mass -- and is it always the safest way to go? See what we've done? We've taken your boring little vitamin website and turned it into a news angle machine! And we've turned you into a spokesperson, who's looking out for teenagers by giving them a place to seek information, choose from safe products or just vent. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 99 of 135 Your PR Campaign: Taking it to the Press A story about helping overweight kids cope with ridicule, based on discussions that have taken place in your forums, is a natural for a "lifestyle" section of a newspaper. So, you want to get an article about it in a major paper (let's say The Denver Post). First, you've got to find out who the appropriate editor or writer is at the Post. If you live in Denver, just read the paper on a regular basis and clip out the columns that deal with parenting, health or kids' issues. But if you live in Rhode Island, it's more difficult. Go to your local library and take a look at Bacon's Newspaper Directory in the reference section. Under The Denver Post listing, Bacon's should provide a name for the Features or Lifestyle editor. It might be outdated, so call the Post's main number and ask the receptionist "Is Joan Smith still the Features Editor?" The receptionist will then confirm that Joan is still in her position, tell you the name of the new person in this role, or transfer you to the newsroom to ask someone else. With the editor's name in hand, you're now ready to make your call. (It's also worthy trying the newspaper's web site. Increasingly, full editorial staff listings can be found online.) Here are some "etiquette" secrets that can help you effectively work with journalists in generating bushels of free press..... 1. Don't call to "see if they got your release." Journalists hate this. Folks send out mass mailings and then call to see if the release made it there. If you really want to get a story in the Post, call first to pitch your story and then follow up with your release, photos, etc. 2. Plan your call around their deadlines. Most papers are morning editions. Thus, journalists' deadlines range from 2 p.m. local time and on. Don't call during this time! The best time to reach a newspaper journalist: 10 a.m. to noon local time. 3. Don't start pitching right away! If you get Joan Smith on the phone, don't just dive into your pitch. This is rude, as Joan may be on the other line, working on a story, entertaining guests or who knows what else. Start by saying something like, "Hi Ms. Smith, my name's Bill Jones and I have a story suggestion you might find interesting. Is this a good time for you?" Joan will reply "yes"--which is a green light to A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 100 of 135 4. 5. 6. 7. 8. start your pitch, or "no"-- to which you reply, "When would be a good time to call you back?" Your courtesy will be greatly appreciated by the journalist...which can only help your chances. Pitch to the voice mail. It's fine to pitch your story to the reporter's voice mail. Keep it very short and end the message with your phone number. If you don't hear back, try again until you get the actual reporter or editor on the phone. Don't read from a script! The bane of many journalists' existences are 22-year-olds sitting in cubicles in big PR firms reading pitches off a sheet of paper. If you've ever been called by a telemarketer doing the same thing, you know how annoying it can be. Practice your pitch so that it seems natural and spontaneous. Give them a story, not an advertisement. Newspapers do not exist to give you publicity. They exist to provide readers with interesting stories. Your job is to give the journalist what he or she wants, while getting the free exposure. Make your pitch newsy, exciting and relevant. How about: "Ms. Smith, as you probably know, obesity among children is growing at an alarming rate. Because of the ridicule they face from other children, millions of overweight young people are being marked with lifetime scars that can seriously damage their selfesteem. I host a unique website, were overweight kids can anonymously express their feelings and discuss this issue. I think I've learned some important things about a very serious subject." That's a whole lot more interesting to an editor than: "Ms. Smith, I have a website where overweight kids post messages. Would you like to do a story about me?" Follow up immediately. If she's interested, Joan Smith will ask for more information. Be sure you have a press kit (including news release and photo) ready to send . Send it out via priority mail, and write "Requested Information" below the address. Call again. Now it's appropriate to call to see if Joan's received your stuff...after all, unlike a mass-mailed release, she asked for it! Ask if she's had a chance to look through it, and what she thinks. If she likes what she sees, you're about to get some very valuable free publicity! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 101 of 135 I just gave you some very valuable information on those last few pages. Yes, you can go the extra mile and contact the Denver Post (or whatever big publication you are seeking to gain free exposure in). You can also post your Press Release online on a variety of Press Release sites. Just make sure that you provide something of value like I said before. Provide your website information and your phone number. Who knows, you may just get a phone call from the Denver Post asking YOU if they can run YOUR story and requesting additional photos and information from YOU. The best way to write a really good press release? Spend lots of time reading really good press releases! PublicityInsider.com presents a live PR Newswire feed of press releases. Here you'll find the good (press releases crafted by some of PR's sharpest writers), the bad (press releases filled with hype, fluff and poor writing) and the ugly (you'll know 'em when you see 'em). Read lots of them, and go back often for the latest press releases. As you read each selection, pretend you're a reporter on the receiving end of the press release. Does it pique your interest? Does the press release get right to the point? Does it make clear exactly what news it's announcing? Is the press release writing crisp, or soggy as a week-old head of lettuce? Before long you'll be able to glean which press releases work and discard the rest -- and set to work creating truly bullet-proof press releases of your own. Here’s a list of some Press Release sites you can use. Feel free to do a Google search and find even more! http://www.publicityinsider.com http://PRWeb.com http://www.ereleases.com/ http://www.24-7pressrelease.com/ http://www.bignews.biz/ http://express-press-release.net/ http://www.prleap.com/ A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 102 of 135 Article Marketing Article Marketing is simply writing a few short articles which relate to your market (i.e. making easy money, working from home, online profits), and posting them to article directories with a link to your webpage. Writing the first article always seems like a hurdle, but once you're over it you will realize just how easy it is to churn them out. They don't have to be great works, just think of them as a short set of instructions or a message to a friend to tell them about a product or service. You only need to write 250-300 words, in fact that's optimal. That's the size of a typical medium length email, and will take you about 20 minutes to write. You get traffic to your website by simple placing the web page link in the 'resources' box or in the body of the article. Other sites will then use your articles on their sites, or people may find the source article from a normal search. If you need help getting started, this is a great resource: http://GrowAMassiveDownline.com/instantarticlewizard Once you've written a few short articles, you could search for article directories and post to them one at a time. But we can make life a lot easier, and publish articles in tons of directories by using an article submitter. The very best places to post to are EzineArticles.com and GoArticles.com, make sure you do these two manually and put your best articles here. By the way, Google loves EzineArticles. If you want to place your article in hundreds of other article directories (the more the better...) then you would have to either log into these one-by-one and copy | paste the articles... you would basically waste your entire day submitting articles. That's where an article submitter comes to your rescue to make your marketing efforts a lot easier! Here's my recommended Article Submitter: http://GrowAMassiveDownline.com/article-submitter There is also an incredible NEW system called Jetspinner. They offer part of the product for free. But the auto-posting Jetsubmitter option is a must your first month is $1 so it's at least worth testing. With this tool you can create 1 article, and have it auto-submitted to over 600 article directories, and every article is made unique to avoid search engine duplicate content A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 103 of 135 problems (which can stop your articles from being listed in the search engines). I get fantastic result from this tool. You will be amazed how much traffic you can get from article directories - if you post to plenty of them :) Go here to give it a spin: http://GrowAMassiveDownline.com/jetspinner Like I said before, if you are only going to post articles to 1 or 2 directories, then you need to submit to EzineArticles.com and GoArticles.com at the very least. Top 9 Reasons Why You Should Submit Your Articles To EzineArticles.com 1. Increase Your Product or Services' Sales - the bottom line justification to submit your articles today! 2. You benefit from the last 7 years of credibility and trust building that we've done to EzineArticles.com in the marketplace; Hundreds of thousands of unique visitors who come to our site daily may be able to find your articles. 3. Ezine publishers pick up relevant articles from our site for publication in their niche email newsletters and websites. You can only benefit from this if your articles are in our site. 4. Build brand equity & exposure. You may even find yourself published in someone else's book because of having your article found in our site! 5. You may also find new joint venture partners who are introduced to you via your articles in our site. 6. Your articles join good company along with the other thousands of experts who share your editorial integrity/quality. 7. Get traffic spikes over the coming months and a continual level of traffic for years to your website -- all because your articles are listed in EzineArticles.com! 8. Your articles will be sent to our high traffic EzineArticles.com RSS Feed. RSS stands for Really Simple Syndication and it makes it easy for ezine publishers and webmasters to get immediate notification when your articles are added to our site. 9. Your articles will be sent to one of our over 400+ niche daily email alerts that notify our permission-based email list members whenever new articles are available that match their unique interests. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 104 of 135 Traffic Toolbars What are traffic toolbars? It’s a simple concept really. You will be adding a toolbar to your current Internet browser which will show ads from other marketers on your screen, and your ads will show to them anytime they are connected to the Internet. I’ve had great results from both InstantBuzz and FreeTrafficBar. Upgraded members are allowed to add color to their text ads, have banners, and more. It’s definitely worth upgrading and getting a butt-load of credits to start with. http://GrowAMassiveDownline.com/instantbuzz http://GrowAMassiveDownline.com/freetrafficbar As with traffic exchanges, traffic bars take a while to see results. The type of ad you write plays a very important part in your success. I have specific examples of excellent InstantBuzz and FreeTrafficBar ads which can be found in the free training module of my free online recruiting system. Did I say the word ‘free’ enough??? Grab your free online recruiting system right here today: http://RecruitLikeLana.com A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 105 of 135 Social Networking You might not know this, but social networking sites aren't just for teenagers anymore. In fact, social networking sites have evolved into something different altogether than when they once were networks composed mainly of teenage girls. Today, social networking sites span the spectrum of demographic groups. While teenagers are still more apt to use them than older people, there are now niche social networking sites, which target people who all share some common interest, such as a skateboarding, golfing, traveling, etc. Now, in addition to teenagers and adults, social networks are increasingly becoming used by another group of businesses. That's right: many businesses are now infiltrating social networks to advertise in some subtle manner and then replicate their message through systems that are already available within the social network. The most prominent social networks are http://www.myspace.com, http://facebook.com, and http://twitter.com which boasts membership bases of more than 1.06 hundred million. That’s a big number! If the product you are selling has a broad appeal, you may want to use MySpace, Facebook and Twitter to market your product, because you will be able to reach the largest amount of people more quickly. To download a free ebook on how to use Twitter For Business, go to my blog here: http://LanaRobinson.com There are several different ways you can market your products and services through social networking sites. One way is to setup a profile, purchase what is called an adder robot, and then begin adding friends to your list on a daily basis. The robot can add as many as 300 per day without any problems. Depending on your goals, you may want to add a personal profile for yourself and then talk about your business/product on your page; or you may want to simply create a profile for your business and use that to market your product. While you can send out bulletins advertising your products and services using most social networking sites, most people that become your ‘friends’ will find this offensive. If you aren’t careful, you could get A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 106 of 135 banned if enough people complain. It is probably a good idea to avoid this; instead, post related bulletins that don't advertise your product, but talk about something similar. This will drive interested visitors to your page, where they can learn more about the products / services you are selling. Anytime you post a website in your profile, make sure it’s not your ‘affiliate’ link… make sure it’s your own domain name. We talked about forwarding and masking domains earlier in this guide. Once you have had some experience marketing using social networking, you will want to consider looking at other social networking sites. One other large site is Friendster, which you can find at the following URL: http://www.friendster.com You will also want to look for niche networking sites, which will afford you an opportunity to capture a more targeted audience. Whichever sites you decide to use, keep the following in mind: your goal should be to develop a network of people who share a common interest and could potentially be interested in your specific product. For this reason, it is always a good idea to think long term (i.e. don't do things that are going to get you banned); instead, concentrate on building your network and introducing them to your products and services. Here are some tips on how to use Facebook effectively without spending more than 30 minutes a day on their site: By: Donna Gunter I've often said that social networking can take up your entire day, if you allow it. You sit down at your desk in the morning, and you see several Facebook event invites and friend requests. As you log into your account, someone's Facebook status update catches your eye, and before you know it, 3 hours have passed while you're reading and responding to social networking messages. How can you possibly get any work done in your business or for your clients at this rate? Facebook doesn't have to be a time hog. As a matter of fact, you can actually handle most of your Facebook tasks in as little as 15 minutes per day. Here's what I do when I log into my account each morning (thanks for wonderful training I've received from Facebook guru Mari Smith for these great tips): A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 107 of 135 1. Update your status. This is the first section that you'll see on your homepage when you log into Facebook. While you can do this from your Facebook account, I prefer to update my status in Ping.fm, as this service will update my status in all of my social networking sites, including Facebook, Twitter, LinkedIn, and MySpace. However, if you're using only Facebook for social networking, then go ahead and use the status update there. 2. Review your news feeds. This is the first tab on the right on your home page. In this review, you're seeking stories on which you can share your expertise and on which you can comment. Some of your comments may be personal in nature, but this is a great opportunity to showcase your experience in your field and industry. 3. Review news feeds of your friends. This feature is available from the home page as the down arrow on the far right of the home page tabs and permits you to view the feeds of your Friends Lists. Friend Lists allow you to create private groupings of friends based on your personal preferences. I've got my lists created by industry, i.e. Coaches, Virtual Assistants, Marketing Professionals, People to Watch, etc. Pick one list and comment on those feeds just as you would your own. If you have no Friends Lists, here's how to create them: , Click Friends at the top of any Facebook page. From the following page, click "Make a new list" on the left. After typing in the title of your list, you can add friends to your list by typing your friend's name into the "Add to List" field. You can also click "Select Multiple Friends" to the right of the field, which will allow you to select many friends from your entire list. After making your selections, click "Save List" to store your changes. 4. Review status updates. Take a quick moment to breeze through the status updates of your friends, and click on those on which you feel compelled to comment. Many people feed their blog posts into their status updates, so this is a great way to get out and comment on the blogs of others without having to search out relevant blog posts. In this case, I comment on the blog itself rather than the Facebook status update. I usually only go through one page of these to ensure I remain A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 108 of 135 within my time constraints. 5. Acknowledge birthdays. These are listed under Events and Birthdays on the right side of your homepage. When you click on the birthday person's name, you'll be sent to their wall, where you can write your personalized birthday greeting (make more effort that just simply saying "Happy Birthday!"). I also take this opportunity to find out a bit more about the friends on my list by clicking the "Info" tab on their home page and quickly scanning their profile. This helps me start to put names and faces together and get better acquainted with my network of friends, And, I take this opportunity to add people to Friends List as appropriate. 6. Review friend requests. Add friends as you see fit, or according to any guidelines you have set for yourself. Facebook guru Mari Smith suggests setting up a "Friending Request Policy" in which you write down the conditions under which you'll accept friends (i.e. picture must be on profile, have to have other friends in common, have to have submitted a personal note with the friend request, etc.) and to help you in your decision-making. 7. Respond to event invitations. Your friends will be sending a myriad of invites to various events (most of my invites are to teleclasses), so take a few moments to scroll through those and see if any are of interest to you, or if you have further questions about them. 8. Respond to group invitations. Most of these I ignore, but occasionally I'll join a private group, usually related to a program in which I'm enrolled. Or, if it's a group run by someone with whom I want to connect or from whom I want to learn, I'll accept the invite to the group. If I have time, I'll also visit one of the groups to see what's going on and respond to any messages here. 9. Add friends. Facebook does an amazing job of suggesting people I actually know to add to my friends list in their "People You May Know" section on my home page. If I happen to see such a suggestion, I send out a request to add that person as a friend. When requesting to add a friend, I ALWAYS send a personalize request, letting them know how I A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 109 of 135 know about them. 10. Review notifications. The notifications icon is on the lower right side of your home page and lists what's going on in your account (friend requests accepted, notes on your wall, etc.). This is a good prompt for you to write on someone's wall when they accept your friend request or to respond to posts on your own wall. 11. Eyeball your own profile. Make sure your profile appears as it should, and take the opportunity to catch up on anything you may have missed with your other steps. 12. Check your inbox. Many of the emails in your inbox are duplications of event and group invites or group emails. When I look at this, I'm seeking out any personal 1:1 emails that I might have received from someone on my list. I've discovered that many people I want to contact respond better to their Facebook emails that through emails sent to them (or an assistant) via their website, so I often email them through Facebook, instead. If you devote 15 minutes per day, or at least 15 minutes 3 times a week, to updating Facebook, you'll begin to see results from your social networking before you know it! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 110 of 135 Forum Posting The Cheapest, Fastest Way to Advertise on the Internet: Forum Posting Posting on forums is one of the cheapest and fastest ways in which you can advertise products on the Internet. However, in order to do this successfully, you must do a number of things carefully. Simply starting a thread that contains an affiliate link might be a good way to get banned from a particular forum board, but it will never be a good way to make sales. The general procedure involves making multiple posts on a forum board before you even setup a signature file, which includes a link to your site. Even if the particular forum you are using does not specifically mandate this, you will want to do this, anyway, as it will increase your credibility which is your real goal. You can start by finding a number of forums for your particular niche or marketing angle. Below you can find a list of some of the most visited marketing forums. big-boards Warrior Forum Seeds of Wisdom Ihelp You (Search Engine Discussion) ClickBank Success Forum Associate Programs IMF (Internet Marketing Forum) Ken Silver Online Friends in Business Anthony Blake Online Kickstart Today How To - Internet Marketing Home Business Web Site Forum A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 111 of 135 Willie Crawford Marketing Forum The first resource is currently the largest forum directory on the Internet. Now, once you have selected a number of directories that match your specific marketing angle and product, you will want to investigate to determine whether or not they have excess rules regulating signature files. For instance, some sites do not allow any links in signature files; others, by contrast, allow links, but do not allow any commercial links. Make sure you know what the rules are before you post. Otherwise, you are simply setting yourself up to be banned from the forum. Next, take the list of forums you have created that are both relevant to your topic and allow commercial links and begin developing a reputation on those forums. Post regularly, avoid meaningless fights and flamming, and contribute useful, on-target information to discussions. In a matter of 1-2 weeks, you will have developed a reputation, provided that the forum receives a considerable amount of traffic. Once you have developed a good reputation, you will want to begin advertising through your forum signature. Ideally, you will want to include some eye-catching assortment of colors, symbols, and words in your signature. This will draw people's attention. You will then want to link them to something other than an affiliate page whether it be a page you created to sell a affiliate product or to a page where you have your autoresponder code added so you can capture the name and email address of your prospect. We talked about how to create your own website, redirect your URL, and how to create a capture page earlier in this guide. Remember to repeat this process in all applicable forums. Look for high traffic forums that allow commercial link posting in signature files and that also happen to fit with your specific audience-targeting and marketing goals. Next, create a reputation. Last, add your signature in some attractive way that draws visitors' attention, but is also likely to convert them into interested clickers. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 112 of 135 You will find that this form of advertising pays off considerably and does so faster than a lot of other methods available. Email Signatures When you receive an email from someone you may have noticed at the bottom of the email it looks like there’s a P.S. as an advertisement. That is an automatically inserted email signature. This can also done in forums as well. If you have Yahoo, MSN, your own domain, or even AOL, you should add these signatures to the bottoms of all of your outgoing emails. Just go to your email preferences and add a signature to your emails and watch your profits increase over time with minimal effort. Here are some that I’ve used: 2 Line Signature: New System Generates Hot Leads For Your Business: http://www.recruitlikelana.com/r/admin 3-Line Signature: PS: Discover a Proven 3 Step Strategy That Explodes Your Primary Business Guaranteed! http://www.recruitlikelana.com/r/admin A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 113 of 135 4-Line Signature: Struggling Sign-ups? Finally Revealed! How To Quickly And Easily Generate More Paid Sign-ups To Your Primary Business In 3 Simple Steps... Guaranteed! http://www.recruitlikelana.com/r/admin 5-Line Signature: Struggling to Get Sign-ups? Finally Revealed! How To Quickly And Easily Generate More Paid Sign-ups To Your Primary Business In 3 Simple Steps... Guaranteed! Sign-up now free for a limited time: http://www.recruitlikelana.com/r/admin A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 114 of 135 Classified Ads Whether it be a product from a network marketing company (acne treatment, green cleaning products, travel plans, etc.) or an affiliate product, classified ads are often over-simplified and discouraged. This is, in part, because it actually is one of the harder ways you can advertise. It requires you to use a small amount of words to communicate an important point, which will either make or break your ability to generate interest in the product / service you are marketing. In most cases, supposed experts will discourage you from using classified ads because they themselves have never had much luck using them -- but not because classified ads aren't a viable method of advertising. So how can you use classified ads correctly to generate a considerable amount of traffic to your product sales page or capture page? The first step is finding good places to advertise. Again, many of the socalled experts will jump in and either tell you to use free sites or they’ll tell you that free sites never work. The truth here, too, is somewhat in between: free sites can work, but you must use them carefully. For instance, if you want to generate traffic from sites that allow you to post free classifieds, you will have to find ones that actually receive traffic themselves. One example of a site that receives a massive amount of traffic, but also allows you to post classified ads for free is Craigslist, which you can find at the following URL: http://www.craigslist.com. It’s sister-site is BackPage (widely unknown) and can be found here: http://www.backpage.com As long as you post classified ads in the proper section, you can do it completely free of charge. Additionally, you can do this on each of the craigslist sites for the metropolitan areas in the United States. Be careful though, because you are NOT allowed to post the same ad over and over and over again in all states an available countries. This is considered spamming and they’ cancel your account in a heart-beat. Another user can also report your ad and BAM… you are out. Don’t say I didn’t warn you… and be careful out there! Another place you can post free classified ads is Yahoo. You can find this feature at the following URL: http://classifieds.yahoo.com/. Again, as long as it’s on topic, you can post a classified at for whatever you want. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 115 of 135 Another good free classified site is US-Free-Ads which can be accessed here: http://GrowAMassiveDownline.com/usfreeads Advertising on USFreeads couldn't be easier, and you could be up and running literally 5 minutes from now! With over 560,000 members and growing by the minute, USFreeads is a widely known and trusted classified advertising source generating millions of dollars in sales for advertisers every month. Advertising on USFreeads is quick and easy and starts with the registration process which creates an account with us so you can place ads. Join for free here: http://GrowAMassiveDownline.com/usfreeads I really like USFreeads, that’s why I’m going to tell you more about it below: Different advertisers offer different products or services, so there are wide range of options for people to contact and buy from you: Including a link to your website for more information: If you include a link to your website from your ad, buyers can click your link and visit your own website/store to contact you or buy directly from there once they've seen what you're advertising. Buyers contacting you through your ad: Each ad you place contains a 'reply to ad' form where buyers can contact you with any questions they may have. Buyers enter their name, email and message in the boxes and send their message which gets sent directly to the email that you register with us. For your privacy and spam protection, buyers do not have access to your email address unless you enter it into your ads or when you respond to their inquiry. You can then advise the buyer of your payment options and any other relevant information. PayPal button in your ad: If you're a premium member, you can add a PayPal payment button into your ad so people can click the button and be transferred directly to PayPal where they can send you an online payment for the item you're selling. This allows people to buy your item instantly when they see your ad! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 116 of 135 If you are advertising a Business Opportunity (aren’t we all?????): Most people advertising online business opportunities include a signup link in the ad so people can visit the site directly to sign up. You can also place the link to your capture page, give away a valuable guide on how to grow a business online / offline so you can capture the name and email address of the interested prospect. Remember….build your list! If you're advertising a website or are affiliate advertising: If you're not selling something directly, you can link to a website complete with your referral ID if you need to, and use your ad to tell people about the service so they can click the link to sign up or get more info by visiting the website. (build your list!) If you're advertising an event, website, service etc.: If you're not advertising an actual item, product or service and your ad is to an announce a yard sale or business opportunity meeting (either at a physical location or a web conference) for example, people won't need to contact you to send a payment so they may just contact you via the 'reply to ad' form located at the bottom of your ad in order to request additional information from you, or they may simply visit your website if you link to one from your ad. Again, anytime you send someone to your website… collect their name and email address and then send them the details. This way you… drum roll please….. build your list. Whether you're advertising every product from an online store, a rare magazine, a puppy, skateboard, car, helicopter, website, marriage or anything in-between, USFreeads is the place to advertise.! When a buyer is interested in something being advertised on USFreeads, all communications and negotiations take place directly between buyer and seller and there are no 'completion fees' payable to them when you make a sale! I LOVE THIS PART! http://GrowAMassiveDownline.com/usfreeads Also Take a Look at 1StopClassifieds here: http://GrowAMassiveDownline.com/1StopClassifieds A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 117 of 135 Now, with all of this in mind, you will want to consider the best way in which you can construct your classified ad. I personally suggest creating a headline or first line that uses psychological triggers. Remember: with classifieds, you're not paying by the click. It's either free or you're paying for a certain period of time or impressions, so your goal should be to generate as many clicks as possible, so use words like cheap, free, proven, and shocking to draw attention to your ad. Once you have successfully drawn attention to your ad through the headline, you will then want to seal the deal by providing viewers with a reason to click through, provided that your product is something they will want to buy. You can do this by explicitly stating a quantifiable benefit in the second line of the classified ad - and then stating a crucial feature in the third line. I know… it’s that dreaded word…. HEADLINE. I cannot tell you how many times I’ve sat in front of my computer and tried to come up with a headline that really packs a punch. The headline is THE most important aspect of your ad… so it has to be great, right? It has to grab the reader by the eye balls and make them want to read more! Guess what? I stink at writing headlines. Yep. So, I use this free service that evaluates my headline and tells me if it’s good or not. http://www.aminstitute.com/headline This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects. Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 118 of 135 In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts: Intellectual Words which are especially effective when offering products and services that require reasoning or careful evaluation. Empathetic Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people. Spiritual Words which have the strongest potential for influence and often appeal to people at a very deep emotional level. Once you have gained some experience posting ads on free classified ad boards and the like, you will want to move on to major electronic publications, including large e-zines and authority sites; however, before you do this, you need to be confident in the classified ad and your conversion rate. And, use the above headline analyzer for your email ads, too! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 119 of 135 Headline Examples Get More Signups Now! You're 3 easy steps Away! 100 Percent Guaranteed! ... Get More Signups In Only 5 minutes ... Or Your Money Back! 100 Percent Guaranteed! ... more commissions In Only 5 minutes ... Or Your Money Back! A Better Way To Get More Signups A Better Way To more commissions A Breakthrough in How To Get More Signups A Breakthrough in How To Get More Signups ... 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We'll Show You How A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 125 of 135 6 Highly Effective Easy Tricks Remember the golden rule - your recruits are the key to your success. Once you are established, use the tools and expertise you have gained, to help your new recruits get their first 10 sign-ups. Then teach them to use this guide. The effect of doing this is explosive! 1. Comment on popular blogs and include a 'signature' line with a link to your main webpage. Here's a list of the 100 most popular blogs in the world: http://technorati.com/pop/blogs/ 2. Add a signature line to your email. Something like 'Name your income, and get it in 2009' or 'Get in on the 21st Century Home Business Revolution...'. And email all your friends if you haven't already. 3. Create a Squidoo page. This is the same principle as writing an article (see below), but it is very easy to generate these pages and Google loves them. Post the link to your Squidoo page on: Digg and Delicious (don't post your main website link, as that is duplicate content and the search engines will notice it). 4. Regularly post Ads on Free Advertising Blog and Ad Land Pro, all for FREE. Write something eye catching, try and stand out from the rest. http://GrowAMassiveDownline.com/free-advertising-blog http://GrowAMassiveDownline.com/adlandpro 5. This is a must do. Join Instant Buzz and go for the Elite membership if possible. You won't regret it. If you can't afford that, then join free, but pay for a single campaign pack, it's only $50. Even if you only do this once, it will be well worth it. With InstantBuzz you get tons of ads seen directly on surfers’ navigation bars, on the Google page itself and through direct emails. I love this service! http://GrowAMassiveDownline.com/instantbuzz 6. Let your computer work for you when you aren’t on it! Download this nifty screen saver, that drives traffic to your site even when you aren’t! http://GrowAMassiveDownline.com/screenswarm A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 126 of 135 Recap of Resources Free videos on attraction marketing with Mike Dillard’s Magnetic Sponsoring http://GrowAMassiveDownline.com//magneticsponsoring Black Belt Recruiting (Surprise bonus – not mentioned anywhere else in this guide!) http://GrowAMassiveDownline.com/blackbelt How To Get Free Leads from Google (Surprise bonus – not mentioned anywhere else in this guide!) http://GrowAMassiveDownline.com/leadsfromgoogle Headline Analyzer http://www.aminstitute.com/headline Free Headline Creator for Your Web Site http://GrowAMassiveDownline.com/headlinecreator Domain name providers http://website.ws/LanaRobinson http://Godaddy.com http://GrowAMassiveDownline.com/kiosk Instant MLM Squeeze Pages http://GrowAMassiveDownline.com/instantmlmsqueezepages The MLM Hit List http://TheMLMHitList.ws A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 127 of 135 Autoresponder Services http://emailmagic.aweber.com http://GrowAMassiveDownline.com/getresponse ProBuilderPLUS http://GrowAMassiveDownline.com/probuilderplus (great source for a voice broadcasting to load leads and call them automatically) SponsorDaddy http://lana.sponsordaddy.net Free Ad Depot http://GrowAMassiveDownline.com/free-ad-depot List Domino http://GrowAMassiveDownline.com/listdomino List Jumper http://GrowAMassiveDownline.com/listjumper ListBuilderPro http://GrowAMassiveDownline.com/listbuilderpro BuildMyDownlines http://GrowAMassiveDownline.com/buildmydownlines List Joe http://GrowAMassiveDownline.com/ListJoe A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 128 of 135 ViralURL http://GrowAMassiveDownline.com/viralurl My Viral Surfer http://GrowAMassiveDownline.com/myviralsurfer Super List Explode http://GrowAMassiveDownline.com/superlistexplode Credit Ads Depot http://GrowAMassiveDownline.com/creditadsdepot Viral Nugget http://GrowAMassiveDownline.com/viralnugget List Ads http://GrowAMassiveDownline.com/list-ads Revolving Ads Depot http://GrowAMassiveDownline.com/revolving-ads-depot Business World List http://GrowAMassiveDownline.com/BWL Traffic Hoopla http://GrowAMassiveDownline.com/traffichoopla A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 129 of 135 All Your Lists In One Place http://GrowAMassiveDownline.com/all-your-lists-in-one-place List Builder and Safelist Mailing Worksheet http://GrowAMassiveDownline.com/ListBuilderMailingWorksheet.xls RoboForm http://GrowAMassiveDownline.com/RoboForm HugeMailboxes http://GrowAMassiveDownline.com/hugemailboxes Directory of Ezines http://GrowAMassiveDownline.com/Directory-of-Ezines 2 Bucks An Ad http://GrowAMassiveDownline.com/2BuckAds Free Ezine Advertising http://www.ezine-dir.com FileZilla http://filezilla-project.org/ Instant Banner Creator (Surprise bonus – not mentioned anywhere else in this guide!) http://GrowAMassiveDownline.com/instant-banner-creator A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 130 of 135 Free Website Builder http://net2.com/nvu/ Other Website Builders http://GrowAMassiveDownline.com/design-dashboard http://GrowAMassiveDownline.com/kiosk http://website.ws/LanaRobinson Traffic Swarm http://GrowAMassiveDownline.com/TrafficSwarm Opportunity Seeker Lead Source http://GrowAMassiveDownline.com/oppseekers http://GrowAMassiveDownline.com/OrangeLeads Consumer / Buyer Lead Sources www.tlclists.com www.wholesalelists.com www.martinworldwide.net www.usadata.com www.centurylist.com Direct Mailing Postcard Service http://GrowAMassiveDownline.com/print-direct-for-less Free Conference Line http://thebasementventures.com/ A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 131 of 135 24/7 Mailbox For Your Presentation Call http://www.eagleconf.com/ Ad Tracking http://GrowAMassiveDownline.com/trackthatad Get Traffic From Your Screen Saver http://GrowAMassiveDownline.com/screenswarm Press Release Sites http://www.publicityinsider.com http://PRWeb.com http://www.ereleases.com/ http://www.24-7pressrelease.com/ http://www.bignews.biz/ http://express-press-release.net/ http://www.prleap.com/ Instant Article Wizard http://GrowAMassiveDownline.com/instantarticlewizard Article Submitters http://GrowAMassiveDownline.com/article-submitter http://GrowAMassiveDownline.com/jetspinner A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 132 of 135 Traffic Toolbars http://GrowAMassiveDownline.com/instantbuzz http://GrowAMassiveDownline.com/freetrafficbar Classified Ad Sites http://www.craigslist.com http://www.backpage.com http://GrowAMassiveDownline.com/usfreeads http://GrowAMassiveDownline.com/adlandpro http://GrowAMassiveDownline.com/classified-ads-blaster http://GrowAMassiveDownline.com/classyfied-ads http://GrowAMassiveDownline.com/1StopClassifieds Social Networking Sites http://www.myspace.com http://facebook.com http://twitter.com http://friendster.com http://GrowAMassiveDownline.com/viralnetworks Free Advertising Blog http://GrowAMassiveDownline.com/free-advertising-blog Joint Venture Revolution (Surprise bonus – not mentioned anywhere else in this guide!) http://GrowAMassiveDownline.com/jvrevolution A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 133 of 135 My Free Gifts To You http://GrowAMassiveDownline.com/SqueezePageTrafficSecrets Go to http://RecruitLikeLana.com for this FREE Online Prospecting and Recruiting System that I developed for YOU today! A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 134 of 135 LEGAL NOTICE The Publisher has attempted to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that she does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived sights of specific persons, peoples, or organizations are unintentional. This book is a common sense guide to practical advice books, like anything else guarantees of income made. Readers are their own judgment about their individual accordingly. marketing online. In in life, there are no cautioned to rely on circumstances to act This book is not intended for use as a source of legal, business, accounting, or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance fields. You are encouraged to print this book or save it to your desktop for easy reading. A Practical Guide On How to Grow A Massive Downline ~ by Lana Robinson ~ All Rights Reserved ~ Page 135 of 135