Head of Digital Marketing - Hull UK City of Culture 2017

Head of Digital Marketing
Hull UK City of Culture 2017
Salary: Competitive
In 2017 the eyes of the world will be on Hull as it becomes UK City of Culture. The delivery organisation
of the project, Hull 2017, has been set up to produce 365 days of transformative culture during 2017
through a range of diverse and high profile events and projects. To help us achieve this we are looking to
recruit an experienced digital marketing professional to work with the Director of Marketing &
Communications in developing the organisation’s digital direction and strategy and the planning and
delivery of major digital projects.
This is a fantastic opportunity and we are looking for a very hands on individual to really make an impact
on one of the most high profile and prestigious events in the UK over the next few years.
Ferens Art Gallery: Hull Museums
Key Accountabilities
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a proven track record of exceptional senior level
digital project management
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Drive the development, delivery and ongoing
enhancement of our new responsive website
experience of successful delivery across digital
platforms: large scale web builds, digital content
projects, mobile apps and email campaign systems
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Plan and execute creative, engaging digital content
for social media and associated platforms
strong appreciation of brand strategy and how to
translate that into a compelling digital experience
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a real passion for social media
Support the development and implementation of
our digital marketing, social media and e-comms
strategy
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Assume the role of in-house digital/web expert for
the organisation
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practical experience of one or more content
management systems
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Day to day management of external digital
agencies
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Liaison with multiple internal and external
stakeholders
knowledge of API integration and experience of
dovetailing multiple external platforms into one
online experience
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an appreciation of how to manage periods of peak
traffic to minimize downtime around key events and
announcements
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a deep knowledge of consumer behaviours
/experience and digital trends and innovations
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good working knowledge of web analytics tools
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strong written and spoken communication skills
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sound budget management
Required Skills and Experience
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The successful candidate will be a highly experienced
digital marketer who can demonstrate:
excellent internal and external relationship-building
skills
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experience of complex multi-stakeholder projects
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an active interest in and appreciation of arts and
culture
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Management of our social media presence and ecomms activity
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Budgetary management of all digital marketing
projects
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Devise a robust analysis and reporting framework
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Lead on our online streaming needs and content
distribution
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5+ years working in a web/digital environment,
either agency or client-side
Head of Digital Marketing - Hull UK City of Culture 2017
How to Apply
This is a full time position based in Hull until Easter 2018.
To apply for this exciting opportunity please complete the online form and send:
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A CV
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A covering letter or supporting statement which should be no more than two sides of A4
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Your current salary and any salary expectations
Further information on Hull’s City of Culture programme is available at www.hull2017.co.uk
If you have any questions regarding the role please email [email protected]
Closing date:
Friday May 15 2015
Interview date:
Friday May 22 2015
We are unable to provide a personal response to all applicants. If you have not had a response by
May 22 then sadly you have been unsuccessful.