OREGON BIKE TOURISM PARTNERSHIP NOTES

OREGON BIKE TOURISM PARTNERSHIP NOTES
Tuesday, March 31, 2015 | Portland, OR
Purpose: To make Oregon a premier cycling destination, thereby
increasing Oregon's economic prosperity, particularly in rural areas.
ATTENDEES
AJ
Zelada
Alison
Graves
Cycle Oregon
Amanda
Pietz
ODOT
Amber
Wisdom
WCVA
Amy
Parkhurst
emerge nw
Angela
Lazarean
DLCD
Ben
Wilt
Friends of East Side Trail
Brad
Nelson
Axiom Event Productions
Brett
Henry
Yamhill County Parks
Cap
Caplan
Umpqua Basin Economic Alliance
Charles
Baldwin
City of Silverton
Chris
LaVoie
McKenzie River Mountain Resort
Dan
Morgan
Civilian
Darin
Lund
Turns to Gold
Derek
Abe
Alta Planning + Design
Eric
Bagdonas
Stumptown Printers
Heidi
Beierle
Jason
Gottgetreu
City of Silverton
Jeanette
Kloos
Friends of the Historic Columbia River Highway
Jeff
Smith
PBoT Active Transportation
Jenifer
Marks
City of Sandy
Jim
Anderson
OBRA
Kevin
Prentice
Ride with GPS
Laura
Crawford
The Path Less Pedaled
Laura
Foster
Towns to Trails Media
Lisa
Luna
Mountain Shop / Low Pressure
Lynn
Weigand
Gresham Area Chamber of Commerce
Mark
Davidson
Metro
Mel
Huie
Metro
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Mike
Williams
Friends of East Side Trail
Russ
Roca
The Path Less Pedaled
Sanna
Phinney
Bicycle Rides NW
Sarah
Gilbert
Pedal Bike Tours
Scott
Klees
Pedal Bike Tours
Scott
Warren
Travel Oregon
Shelia
Lyons
ODOT
Stacey
Wayne
Friends of East Side Trail
Stewart
HCRH Advisory Committee
STATEWIDE UPDATES
RideOregonRide.com user survey ends April 17
 We need your feedback to help us make the website even better!
 https://www.research.net/s/BICYCLETRIP
Oregon Governors Tourism Conference, April 12-14 in Eugene
 www.OregonTourismConference.org
7 Wonders of Oregon Campaign Launches Cycling Component
 Travel Oregon’s added a new cycling component to this year’s 7 Wonders marketing campaign.
We’ve asked 7 of the best Oregon bike builders to make 7 custom bikes, each inspired by a different
Wonder. The story of how they are built and the landscapes they are designed for will inspire
bicyclists to imagine Oregon as an ultimate cycling destination. Can’t wait to see what the bikes look
like? Well we can’t wait to share.
 Tune in during early May for the big reveal. We’ll be sharing cycling content all summer long! Make
sure your tourism business listings are recognized in the Bike Friendly™ Business program on
TravelOregon.com and RideOregonRide.com before May.
 Sign up at Industry.TravelOregon.com/BFB to become Bike Friendly™.
 And make sure to leverage the 7Wonders7Bikes Marketing Toolkit assets (photos, videos, etc.) –
These will be available in late April. To make sure you get these Toolkits, sign up for the Industry
eNewsletter at Industry.TravelOregon.com homepage.
National Trails Symposium, May 17-20 in Portland
http://www.americantrails.org/ee/index.php/symposium/2015
Regards to Rural Conference June 26-27 in Bend
http://r2r.rdiinc.org
National Bicycle Tourism Conference Nov 4-7 in San Diego
www.bicycletournetwork.org
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FIVE OREGON BICYCLE TOURISM PARTNERSHIP PRIORTY INITIATIVES -- UPDATES
(1) Complete the Historic Columbia River Highway State Trail and
Develop Area Into a World-Class Bike/Ped Destination
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Wayne Stewart
Historic Columbia River Hwy
Advisory Committee
Trying to create the reconnection of the Historic Col River Highway
Total highway/trail is 73 miles long
Everything is complete except for from Wyeth to Hood River exit – 10 miles left to build
Everything to the West of Wyeth is complete
This summer will be building Starvation Creek to Lindsey Creek including Hole in the Wall Falls
viewpoint, to be completed by Fall 2016
100th Anniversary of Highway will be in 2016 – kicking off June 7, 2016 (Jeanette Kloos, Friends of
the Columbia River Highway) passed around a handout about the celebration)
Lindsey Creek to Wyeth has almost all the funding secured and anticipate completing this stretch by
2018
Wayne reviewed details about the upcoming construction from Starvation Creek to Lindsey Creek
Will be seeking to find $32 million to fund the last five miles of the trail
Sign up for the Historic Columbia River Highway State Trail e-newsletter (sent quarterly) by sending
an email to Susan Hanson with ODOT at: [email protected]
Questions? Contact Kristen Stallman, National Scenic Area Coordinator at the Oregon Department
of Transportation, [email protected] / 503-731-4957.
(2) Initiate Planning for an Oregon Coast Pathway (a multi-modal,
off-road path running the full length of the Coast)
- Initiate Planning for New Fatbiking
Harry Dalgaard
Opportunities on Oregon Coast
Travel Oregon
Oregon Coast Pathway
 According to Dan Kaufman, the concept plan has been completed and coastal communities are
being engaged
 Find concept plan here:
http://industry.traveloregon.com/content/uploads/2015/04/TowardsanOregonCoastPathwayfinal.pdf
Oregon Coast Fat Biking Trail
 On a busy day on the Coast 101 highway traffic is high and doesn’t provide a satisfactory experience
for cycling
 Fat biking is really different – right on the water, low stress and vastly different, what they really
want with the ocean to their side, ocean breeze in their hair
 Used Google maps to map rideable segments and then put the segments on Ride with GPS
 Then work with OPRD (Laura Underhill and Laura Hillman) to use GIS data to put in segment by
segment access points, restrooms and points of interest
 Went from a really roughed in idea to something very tangible
 And can now hand off the mapping information to communities, industry partners and tour
companies
 There are however considerations with the development of an experience like this:
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Wildlife habitat restrictions
Snowy plover habitat
Introducing Fat Bikes on to 101 would be a worst case scenario so needing to…
Coach bike shops, tour operator sector to take on shuttling and SAG services
Permitting with Oregon State Parks
Dearth of services on long stretches of the coast
Overnight accommodations
Ensuring local investment
Opportunities:
 Doing specific coastal outreach w/ Marcus Hinz to deploy the bike friendly business program
 Working with private sector (tour operators, local bike shops, lodging) to provide services (rentals,
SAG, shuttling, bike friendly lodging)
 Connect with the coastal transit system for shuttling (?) – would need bigger racks
Next steps:
 Ground truth most current iteration of map via trip to coast with Tour Operator support
 Determine opportunities and constraints
 Finalize map
 Distribute maps and concepts to industry and agency partners, so they can build familiarity with
close in opportunities
Questions:
 While we’re planning this, others are planning to designate more Snowy Plover habitat
 Alex Phillips: great to see we’re working with the Snowy Plover folks, she believes most people are
looking for the weekend-long trips. There are some 40 mile segments that are straight shots which
would be perfect for a weekend.
 101 Route – are there other roads that service some of those stretches? Yes, there are in some
instances some back roads but not necessarily great off-road trail access
 Are we thinking about how we would sort out multiple users in the Dunes recreation area
(3) Improve transportation connections across Oregon for
bicyclists
- Oregon Transportation Options
Plan & Implementation Plan
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Michael Rock
Oregon Dept. of Transportation
Statewide plans are typically policy documents, so this plan will be different
Bike and Pedestrian statewide plan is also going on concurrently
Why a Transportation Options Plan?
 Concept is to provide transportation choices
 Policy gap that we wanted to fill in
 Internally we have an initiative ‘Intermodal Oregon’ – so this could complement that
 To grow local interest, catch up with them and see what we can do on a statewide level
Transportation Options definition:
 Historically referred to as TDM with a focus on commute trips and system management
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TO Plan includes these key elements, but expands this definition to also recognize the value of
facilitating opportunities to choose different travel options and meet diverse travel needs.
TO Programs and Strategies
 Staffing – people to help give information out to commuters, visitors, etc. (a good example is
Central Oregon’s commute options plan)
 Technology and information
 Collaborative statewide campaigns
 Individualized marketing campaigns in local areas – “here’s some other options”
 Rideshare, bikeshare
 Soft infrastructure (Safe Routes to School is another good example)
 Incentive programs
 Education
 Community events
Challenges, Trends and Opportunities
 Supports a growing economy
 Provides affordable transportation options
 Doing more with less and addressing aging infrastructure
We’re changing how we travel by generation. Millennials are taking fewer car trips and more biking,
walking and transit trips.
Plan milestones – have been guided by the Policy Advisory Committee
 Scope
 Stakeholder Interviews
 Focus Groups
 Existing Conditions
 Issues and Opportunities
 Best Practices
 Draft Vision, Goals, Policies and Strategies
 Performance Measures
Plan is in draft stage now, contains 10 goals.
Finalized plan after public input and next going to the Oregon Transportation Commission in April to get the
plan approved.
Then will be focused on Implementation Tasks. Will have a robust implementation plan including:
 Performance measures
 Outreach
 “Action Plan”
 Program assessment
 Transit coordination / coordination between different service providers
Policy implications – Amanda Pietz from ODOT
 We identify ‘mobility hubs where things are integrated (bus/bike/rail) and will explore that in the
implementation plan
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Will be working with Transit providers to help make sure there is plenty of space
Also hit on bicycle parking – that’s really important to communities all over Oregon
When we look at performance measures we should be including travel and tourism goals
Questions/comments:
 We haven’t addressed kids/family biking at all, esp. in that 4-8 yr. old age range. We’re really not
seeing options for this kind of biking addressed in any of this. There’s no way to get bikes on
Amtrak, can’t put bikes on any of the buses.
Opportunities:
 Period for comment has closed on the TO Plan
 There will likely be opportunities for developing the Implementation plan -- they’ll be taking
feedback on this at any time
 Opportunity for ODOT to make all the transit options really clear for cyclists – Alex Phillips from
OPRD gets a lot of inquiries from cyclists about transit
 ODOT now has regional transit coordinators. They know the area, the providers and they can help
people with those linkages.
 Would be great to tie these opportunities shared on Ride Oregon Ride so the transit for cyclist
options are more widely available
Online Information: http://www.oregon.gov/odot/td/tp/pages/toplan.aspx
 Here find executive summary, visions, goals, policies, implementation plan and more
(4) Improve Recreational Riding Opportunities in Oregon (more
off-road opportunities)
- Initiate Statewide Gravel Riding Working Group
to Develop Network of Gravel Routes in Oregon
- Portland Metro Mt Bike Initiative Planning
Project
Gravel Riding Working Group:
Russ Roca
The Path Less Pedaled
Kelsey Cardwell
Northwest Trails Alliance
Gravel Road Riding working group has been working to establish a network of riding opportunities across
the state
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The Gravel Group has been troubleshooting all the varying conditions of all the different road
opportunities and developed rough guidelines for submissions.
o Guidelines
 Challenges: Highly subjective, varying terrain, varying gravel size and quality…
rattlesnakes
 51% gravel
 Public Access
 Route Rating System: Mild, Medium, Hard, Extreme
Opportunity to bring tourism dollars to rural parts of the state, the more rural oftentimes correlates
with more gravel riding opportunities
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Great media coverage to date
Broad cross section of the industry is represented in within the group
Gravel Riding “Field Trips” have taken off, and have provided vital learning experiences.
Next steps:
o Establishing Steering Committee
o Turn Gravel routes into products
o More Gravel Riding Field Trips
Questions:
 Is there a submission process?
 How to quell nimby-ism
 Connecting with USFS/BLM – how do we ensure that gravel grinding routes are preserved when
pending road closures threaten routes?
If you’d like to join the Gravel Riding Working Group, please email [email protected]
North West Trail Alliance, Dirt Trail Development in the Northwest Corner of Oregon
Kelsey Cardwell
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SW Washington and NW Oregon volunteer based International Mountain Biking Asso. (IMBA)
chapter
Developed significant partnerships with regional land managers
Running into significant road blocks when trying to develop mountain biking opportunities within
Portland city limits
o Portland is the gateway
o Need to foster next generation of cyclists
o Ride to your Ride concept
o Few riding opportunities exist in PDX and there is little to no political leadership willing to
champion off road cycling.
Case Study: Cascade Locks
o Hugely successful events to get kids out on natural surface trails
o “Take a kid mountain biking day”
o Providence is providing safety equipment to kids
What’s next?
o Letter of support to Mayor and Commissioners
o Metro Workshops for Vibrant Communities – April 13
o Metro Workshop – April 15
o City of Portland Community Budget Forum – April 16
o Metro Workshop – April 22
o City of Portland Community Budget Forum – May 7
o City of Portland Budget Community Hearing – May 22
Find more about NWTA at http://nw-trail.org/
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(5) Develop Connected Network of Bike/Ped Paths throughout
Oregon
Mark Davison
Metro
Top Activities by Oregonians and Tourist include hiking and biking on off road trails
Infinity loop: inspired by Hadrian’s Wall
 Starts in Mount Hood
 Heads to Coast – Salmonberry
o Concept plan has been completed
o Coalition of nonprofit orgs, counties, and state agencies have been working to establish
work plans
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Coast Trail
Columbia River back to Portland
Columbia River Gorge Historic Highway State Trail
Mount Hood Connection
o $45,000/ mile of Trail for ADA
o Different surface type
40 mile loop in Portland connects metro area
Amazing map of Oregon’s non-motorized Disperse Trails
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Connecting spin off activities with regional trails
o Fishing
o Other Hiking opportunities
Lesson Hadrian’s Wall:
o Partnerships to connect trails ensured legacy of trail
3 ingredients for trail success:
1. Theme for trail related to: Natural, Recreation, Leisure, or Cultural Iconic Attraction
2. Adjacent communities Benefit : Trail Towns, Biking Town, Birding Town, Wine Towns
3. Visitor Experience and Activities: Fishing, Picnicking , Camping, School Groups, Reunion
Useful ingredients
o Emerged from Citizen Leaders
o Partner Advocacy Groups
o Active Advisory Committee
o Long-term Project Manager
o Big Picture Plan
o Break Into Manageable Phases
o Timely Political Support
o Consistent People Participation
o Thoughtful Diverse Funding Sources
o Catalyst Projects to Generate Excitement and Realistic
o Local Optimism
o Lots of Annual Events This could be an international draw once complete
o Economic benefits or loop system are multiplied
o Helps develop economic back bone of developing cities
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5 OBTP PRIORITY INITATIVES -- BREAKOUT GROUPS
1.) Are these the right five priorities? What other priority initiatives might we need to undertake?
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Could consolidate the list so it’s more simple; initiative 5 encompasses number 1 and 4
Infinity loop concept is a big enough that it could warrant its own goal
Ranking rating system for travel bike friendly towns and develop a best practices model for
other towns to follow
Coordinated outreach/campaign to educate on why investing in these goals is beneficialspecifically why it matters to Oregon as a whole.
Have access to a centralized way to find funding (compiled from sources like OPRD, Forestry,
and Metro).
Statewide technical assistance for funding/grant writing etc.
Bike tourism related business development and community outreach to demonstrate
opportunities
Develop family friendly options (shorter trips, safety, equipment, infrastructure)
Mackenzie River Trail should be promoted as family friendly and rentals are needed in more
places.
Need for accessibility for all riders
Develop a “safety key” as many people won’t ride on roads with cars for fear of endangering
kids.
Widen artilleries like HWY 26
Put greater emphasis on Eastern Oregon as a spring season alternative (more favorable
weather)
Consider storytelling from a venerable place (rather than policy based) to increase ridership
Small business development – work with chamber of commerce and Business Oregon.
Identify priorities of protection risks
Increase other services needed for visitors (i.e. medical services, law enforcement)
2.) What are the catalytic next steps/opportunities for us to take in order to achieve this goal?
Initiative #1 Complete the Historic Columbia River Highway State Trail
 Oregon Scenic Bikeway designation by 2016
 $32 million in fundraising
 Tunnel geotech study
 Traffic congestion mitigation study especially around Multnomah Falls vicinity
 Begin encouraging the Gorge Scenic Area Management to address traffic issues on “open” section so
HCRH.
 Shuttle bus system and parking at Rooster Rock
 Bike rentals in Cascade Locks
 Data on usage and growth from Pedal Bikes
 Economic development of local communities
 Increased lodging options: Hike & bike camps and bed and breakfasts in rural areas
 Coordinated communication about other activities (non-biking) to do along the trail
 Increased number of bike hubs (parking, fixing stations, and amenities)
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COMMUNICATION
Consumer facing piece to show people how to ride the Gorge
Marketing page like for The Great Allegheny Trail
Helping people understand points of interests as planning & development continue (ex. Nothing at
Lindsey CK, people don’t know it)
Initiative #2 Initiate Planning for an Oregon Coast Pathway
 No additional notes
Initiative #3 Improve transportation connections across Oregon for bicyclists
 Pilot roll out with committees in Bend and Ashland
 T.O. Corridor
 Identify and develop mobility hubs
 Jurisdictional coordination and outreach
 Involving Amtrak and make sure info is correct on their website
 Information from transit providers on bike carrying policy can be sparse /unreliable and needs to be
addressed ( ex. Trip check does not distinguish between the need to box bikes and just carry them
aboard or stowing in cargo bay, on rack, etc.)
 Continue ongoing statewide committee “To Go”
 Public Transportation Advisory Committee (PTAC)
 Create cross platform communications (Google, Trip Check, Ride Oregon Ride)
 Ongoing collection of data to identify demand for services and create and inventory of existing
services.
 Incentive money or shaming program to bring transit operators on board
 City of Portland Bureau of Transportation website has website for Metro area bikes on transit map
(portlandoregon.gov/transportation/article/71968)
 Add mention of Oregon Bicycle and Pedestrian Plan as well as Oregon Public Transportation Plan
Initiative #4 Improve recreational riding opportunities in Oregon (off-road)
 Develop more comprehensive mapping
 Tie in with culinary, cultural and other opportunities
 Demonstrate benefits to host communities and get buy-in
 Identify and encourage businesses
 List bike rentals for gravel, mountain bikes and fat bikes
 Encourage shuttle to mountain bike trails
Initiative #5 Develop connected network of bicycle and pedestrian paths
 Partnership county by county to create statewide mop of theoretical trails (FS, BLM, Metro, counties,
etc.) by next OATS
 Identify how public entities (parks/state) work with business community
 Managing shared uses
 Connect to historic elements (i.e. Applegate trail) this can bring in more support/partnership if
integrating a historic piece.
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Initiative #6 Support for bike tourism related business development
 First priority is to create a framework to organize this “goal”
 Identify funding sources and mechanisms (micro loans, incubator, sustainability, education, public
finance, long term planning, latent assets, etc.)
 Education for new and existing businesses
 Communications strategy for business services
 Identify likely partners to align with at state and local level
 Clarify roles and responsibilities
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