Steren Electronics International

Transcription

Steren Electronics International
Legal Disclaimer
Steren Electronics is an Interna/onal electronics manufacturer with offices in San Diego, California; Mexico City, Mexico; Memphis, Tennessee; Denver, Colorado; and Shanghai, China, as well as distribu/on facili/es throughout the U.S. and Mexico. We are delighted to present informa/on about Steren Electronics, its North American distribu/on of our robust product line, and our vision for future expansion in U.S. markets. This presenta/on is offered for informa/on purposes only, and by that we mean it does not cons/tute an offer to enter into any sort of license agreement or franchise agreement in any sense. We may develop these programs in the future; but for now we are most interested in establishing a non-­‐exclusive buy-­‐sell rela/onship to support dealers who are in receipt of this informa/on packet. PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
An Introduction to Steren Electronics
•  What Are the Dealer Network Challenges
•  Who Is Steren Electronics
•  What Is Steren’s Product Offering
•  What Is Steren’s Partnership Proposal
•  Steren Stores and Photo Collection
•  Steren and NewTek Supply Line Cards
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Profitable Stores in Transition
Dealer and Franchisee Issues, Needs and Concerns
•  What Brand Name Will Dealers and Franchisees Use?
•  Will the Current Brand Remain Viable? Can Dealers Rely On It?
•  What Technology Platform Will Support Store Business?
•  Where Can Products Be Sourced to Replenish Stores?
•  How to Maintain Margins Through Purchasing Leverage?
•  Where to Get Promotional and Advertising Support?
•  Where to Get Financing and Operational Support?
•  How to Create Long-term Wealth Development?
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Steren Electronics International
Founded over 60 years ago, Steren Electronics International continues to
be a leading manufacturer of one of the largest portfolios in the electronics and
electrical connectivity world, offering a wide variety of innovative solutions for the
ultimate consumer experience.
Pillars of Success
•  High Quality Manufacturing and Distribution
•  Innovative Research and Development
•  Comprehensive Franchise Management
•  Extensive Retail Experience
San Diego
Shanghai
•  Marketing, Merchandising and Advertising Expertise
•  Superior Customer Service and Technical Support
Mexico
•  Unique and Sophisticated Fulfillment Solutions
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Steren Electronics International
A Global Consumer Electronics Leader
•  Steren Is the Largest Electronics Company in Mexico
•  #1 Recognized Consumer Electronics Brand in Mexico
•  Over 390 Steren Retail Outlets Internationally
•  Over 5,000 Products in the Retail and Consumer Electronics Markets
•  Partnered with More Than 95 Factories in Asia
•  Over 2,000 Employees Worldwide
•  Corporate Offices in San Diego, Mexico City and Shanghai
•  U.S. Distribution in San Diego, Memphis and Denver
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Comprehensive Product Offering
‘Retail Ready’ Steren Product Solutions
•  5,000 Consumer Packaged Products
•  25 Product Categories Represented
•  English and Spanish Language Packaging
•  Comprehensive Planagram and Packaging Capabilities
•  Sophisticated Product Image and Data Library
•  Domestic and International Packaging Capabilities
•  English and Spanish Language Web and Print Content
•  U.S. Design/Engineering and Technical Support Resources
•  Dedicated Manufacturing/Quality Management Team in China
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Branded Retail Expertise
Products, Systems and Support for Success
•  Store Design and Set-Up Support
•  Marketing and Merchandising Services
•  Online and Direct Mail Promotional Services
•  Existing Steren MX Marketing, Advertising and Promotion
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Voice, Video and Data Connectivity
Audio/Video
Communications
Wall Plates
Networking
• Hardware
• Mounts
• Cables
• Hardware
• Cable Assemblies
• Audio/Video
• Custom Networking
• Modules &
Accessories
• Enclosures
Bulk Cable
Tools & Meters
Power
Home Theater
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• Speakers
• TV Mounts
• Cables
(Audio/Video, HDMI)
• Hardware
• Active HDMI
Coaxial Cable
Audio Cable
Telephony
Datacom
Structured Wire
Thermostat Cable
PRIVATE & CONFIDENTIAL Audio/Video
Datacom/Telephony
Meter/Test Equipment
Installation/Miscellaneous
Adapters
Power Supplies
Cords
Strips
Miscellaneous
Innovative Solutions for the Ultimate Consumer Experience
Accessory Solutions
Power Bank
Toy & Hobby
Mobility Accessories
• External Back-Up Charging
• Lightweight, Compact
• Multiple Colors Available
• Child Development
• Easy Assembly
• Wide Range of Ages
• Speaker Units
• Durable, Protective Cases
• Multiple Colors Available
USB
Chargers
Antennas
• Retractable Data Cable
• Lightning Charging Cable
• 30pin Charging Cable
• Rotating USB Charger
• Slim AC Wall Tap
• Triple Tap Outlet
• Indoor
• Outdoor
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Consumer Electronics Solutions
Electronic Components
Batteries
Computer Accessories
• Capacitors
• Components
• Resistors
• Semi-Conductors
• Lithium
• Cylindrical
• A, AA, AAA, C, D, 9V
• Battery Holders
• Adapters/Connectors
• Computer Cable
• Accessories
• Microphone/Earphones
• Keyboards/Mice
Audio
Car Audio & Electronics
Electronic Projects
• Adapters
• Horn Speakers
• Loud Speakers
• Microphones
• Adapters
• Fuses
• Inverters
• Breadboards
• Switches
• Relays
• Transformers
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Steren Sample Product Comparison
Agenda RS Part # Product Descrip2on 150-­‐0282 AntennaCraA 4-­‐Bay UHF Antenna for Fringe Areas CURRENT STEREN STEREN Dealer Cost Dealer Cost Cost Reduc2on $ 28.98 $ 24.60 15.1% 270-­‐0241 Whistler 150-­‐WaQ Power Inverter with 2.1A USB Ports $ 19.98 $ 21.92 -­‐9.7% 120-­‐0632 GE iPod, CD, MP3 to CasseQe Adapter $ 4.98 $ 2.65 46.8% 150-­‐0478 ProLinks 6-­‐A. High-­‐Speed HDMI Cable with Ethernet $ 2.98 $ 2.20 26.2% •  Competitive Pricing to Increase Profitability
•  Consistent Packaging, Presentation and Promotion
•  Simplicity in Sourcing, Fulfillment and Support
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Steren Pathway to Success
Products, Systems and Support for Success
•  Comprehensive Product Solution:
Ø  Branded Products (with NewTek)
Ø  Steren Products
Ø  Order Management and Fulfillment Solutions
•  Complete Technology Solution:
Ø  Simple, Efficient and Cost Effective Replacement POS
•  Global Established Consumer Electronics Retail Brand:
Ø  Store Branding
Ø  Product Branding
Ø  Marketing, Merchandising, Advertising and Promotion
•  Complete Store Set-Up, Design and Deployment Solution
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Steren Electronics Proposal
Phased Approach Focused on the Store Success
•  Steren Electronics/NewTek Supply Partnership:
Ø  One Source Solution for the Entire Dealer Network
Ø  Comprehensive Access to ALL Products Needed
•  Authorized Dealer Conversion Program:
Ø  Non-Exclusive Legal Agreements to Support Purchases, Brands/Marks,
Marketing/Merchandising, POS, VIR
Ø  Inventory Start-Up Purchase Program
Ø  Technological Platform Conversion
Ø  Branding, Marketing and Promotional Launch
•  Steren U.S. Franchise Infrastructure:
Ø  Expansion and Conversion Potential
Ø  Comprehensive Services Structure and Support System
Ø  Marketing, Merchandising, Advertising and Promotion
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Steren Commitment
What This Means For You…
Steren Commits the Following to Dealers:
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MORE SALES FOR YOUR STORES:
Ø  The Breadth of Our Product Line Should Generate Increased Sales
Ø  Our MSRP Prices Will Be Competitive and Generate Increased Sales
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MORE PROFIT FOR YOUR BUSINESS:
Ø  Steren Product Costs Will Enable Your Store to Generate More Profits
Ø  Leverage Branded Product Purchases Will Enable Stores to Keep Profits
Ø  A Broader Steren Product Line Ensures More High Margin Options
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COMPREHENSIVE and INTEGRATED MARKETING
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CONSISTENT and THOROUGH SUPPLY of PRODUCTS
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience
Call to Action:
•  Sign Up to Attend the Introductory Webinar:
Thursday, April 16, at 4:00pm, EST Time
Friday, April 17 at 11:00am, EST Time
Friday, April 17 at 2:00pm, EST Time
hQps://aQendee.gotowebinar.com/rt/3198552258627683329 •  Visit the Steren Dealer Network Website:
WWW.KEEPCALMHERETOSTAY.COM
•  Submit Your Store Data and Account Application
PRIVATE & CONFIDENTIAL Innovative Solutions for the Ultimate Consumer Experience