Preliminary Schedule for M2Moms® 2014 (alternative w no precon
Transcription
Preliminary Schedule for M2Moms® 2014 (alternative w no precon
Schedule for M2Moms® 2014 PRE-CONFERENCE WORKSHOPS M2Moms®… Marketing Health and Wellness to Today’s Moms – Tuesday, October 21, 2014 @ The Hard Rock Hotel Chicago, 2nd Floor, Fender Ballroom 3:00-3:10 3:10-3:55 3:55-4:40 4:40-5:00 5:00-5:45 6:00-8:00 Guest Emcee Welcome Beth Battaglino, RN, CEO, HealthyWomen Beyond the Pediatrician’s Office - Health and Wellness Marketing That Reaches Moms Where They Are Janis Daly, Director, Sponsor Sales, School Family Media New Moms: The Holy Grail of Brand Conversion Mary Anne Graf, V.P. Women Services, Bon Secours Virginia Health System, President, Healthcare Innovations, Author, The Complete Guide to Women's Health Service Line Marketing Expectant Mothers Expecting More From Health Care Laura Wagner, Creative Director, Free Agents Marketing Trusting Mom Instincts: Engaging with Moms on Their Terms (Huggies Case Study) Kendra Simpson, Vice President, Social Strategy, Social@Ogilvy Pre- Conference Reception, The Hamer Room 4th Floor DAY ONE – Wednesday, October 22, 2014 @ The Chicago Cultural Center 7:30-8:30 8:30-9:00 9:00-9:30 9:30-9:45 Registration & Networking Breakfast Sponsored by 22squared Welcome Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms® Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp. Case Study Now What? How to Take Powerful Insights About Moms and Immediately Turn Them Into Action That Drives Sales Lauren Fitzgerald, Managing Director, The Mom Complex and Leslie Godwin, Senior Shopper Marketing Manager, Kellogg Company New Media & Research The Motherhood Reports Cooper Munroe, Co-Founder, The Motherhood, Inc. 9:45-10:15 Digital Moms 10:15-10:45 10:45-11:00 Networking Break Sponsored by Yahoo! Marketing Insights Build Your Brand Using Everyday Mom Advocates: Generate Peer-to-Peer Drive to Purchase Sharon Vinderine, Founder & CEO, PTPA Media, Inc. Family Marketing Panel WWE: Making Mom the Champ Stephanie McMahon, Chief Brand Officer, WWE, Carrie Glasscock, Dir., Corporate Relations, Susan G. Komen and Gregg Horvat, Sr. Brand Manager, Kraft Foods 3 Workshops 1. The New Mobile Rules: Reimagining Websites for Today's Mom– Josh Himwich, VP, Product for The Bump Registry (5th Floor, Washington) 2. Reaching Millennial Moms Through Their Peers – Kelly McCabe, VP, Strategic Relationships, Crowdtap & Tania Haigh, Principal, Founder, Magnolia (5th Floor, Garland) Delivering Powerful ROI Mapping to Key Business Outcomes- Stacy DeBroff, Founder & CEO, Mom Central Consulting (5th Floor, Millennium) 11:00-11:30 11:30-12:15 12:15-1:45 1:45--2:15 2:15-2:30 2:30-3:00 3:00-3:30 Mom’s the Word: Insights for Engaging Her Divided Attention Bill Tancer, General Manager of Global Research, Experian Marketing Services Networking Luncheon Sponsored by Destination Maternity Corp. Luncheon Speaker Jenny Rosenstrach, Author, Dinner: The Playbook and Blog, Dinner: a Love Story, Weaning Them Off the Nugget: How Moms Can Take Back Family Dinner - Interviewed by Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp. New Research Blogs, Brands and Breadwinners Kelley Skoloda, Partner, Dir., Global Brand Marketing Practice, Ketchum and Elisa Camahort Page, Co-Founder & COO, BlogHer, Inc. Moms to Be Meeting the Health Needs of Today’s Mom Beth Battaglino, R.N., CEO, HealthyWomen & Dominique Debroux, Co-Founder, CEO, Big Belli Case Study Social Media Influencer Marketing to Moms That Works: Leverage–Measure–Grow Holly Hamann, Co-founder and Chief Marketing Officer, TapInfluence and Christine Wilson, Founder & CEO, MtoM Consulting, LLC Networking Break Sponsored by AbelsonTaylor 3:30-4:00 Best In Class Social Media Panel Hitting the Motherload: How to Build Your Business Through Mom Bloggers Julie Cole, Co-Founder, Mabel’s Labels with Laura Berg, President and Founder My Smart Hands Inc., Erica Ehm, Founder & Publisher, Yummy Mummy Club and Alison Kramer, Writer and Co-Creator, UnMarketing 4:00-4:05 Star Turn Mindful Kids Shape the Future of Grocery Shopping Ellen Briggs, Founder, Kid Kritics Approved Seal 4:05-4:45 Closing Keynote Striking the Right Chord with Celebrity Influencer Campaigns Liz Hawks, SVP, Partner, FleishmanHillard, Angie Read, SVP, Partner, FleishmanHillard, Laura Hutfless, Agent, Music Partnership Dept., Creative Artists Agency (CAA) 4:45-5:00 Special Performance Special Musical Performance from Celebrity Mom Influencer, Jewel 5:00-7:00 Networking Reception Sponsored by Scholastic National Partnerships DAY TWO – Thursday, October 23, 2014 @ The Chicago Cultural Center 7:30-8:30 8:30-8:50 Networking Breakfast Welcome 8:50-9:20 Marketing Insights Mogul, Mom & Maid: The Balancing Act of the Modern Women, a Bird’s Eye View of Moms All Across America Who are Juggling Careers, Motherhood, Marriage & Households Liz O'Donnell, Author, Mogul, Mom & Maid 9:20-9:50 Research Premiere, Shopper Marketing The Death of A Primary Shopper Brandon Murphy, EVP, Chief Strategy Officer and Saya Heathco, Planning Director, 22squared 9:50-9:55 Star Turn Empowering parents. Educating mobile youth. Starting conversations. Scott Winn, Founder & CEO, Strajillion & RAKKOON 9:55-10:15 Marketing Insights, Mom Interview Breaking Down Barriers at a Young Age with Special Olympics Noelle Perillo, Director, Corporate Relations, Special Olympics International interviews Brook & Jack Klawitter 10:15-10:45 10:45-11:15 Networking Break In Honor of Special Olympics International Marketing Insights Big Expectations, Faster Delivery: Why Content Marketing Should be Part of Every Marketing Strategy Sharon Chang, Director of Product Management, Yahoo! New Media – Social The Science of Sharing: Connecting with Moms Through Social Video Video Marketing to Christine Ryder, Regional Vice President, Sales, Unruly Moms Marketing Health & Moms: Faking it While Freaking Out, AbelsonTaylor’s Anthropologic Study Validated Wellness to Moms by 400 Moms Beverly Wright, VP, Account Director and Courtney M. Miller, Director of Account Planning + Strategy, AbelsonTaylor 11:15-11:30 11:30-11:45 Sponsored by Destination Maternity Corp Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms® Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp. 11:45-12:30 3 Workshops 1. The New Mobile Rules: Reimagining Websites for Today's Mom– Josh Himwich, VP, Product for The Bump Registry (5th Floor, Washington) 2. Reaching Millennial Moms Through Their Peers – Kelly McCabe, VP, Strategic Relationships, Crowdtap & Tania Haigh, Principal, Founder, Magnolia (5th Floor, Garland) 3. Delivering Powerful ROI Mapping to Key Business Outcomes- Stacy DeBroff, Founder & CEO, Mom Central Consulting (5th Floor, Millennium) 12:30-2:00 Networking Luncheon Sponsored by O’Keefe, Reinhard & Paul and Zeno Group, with Luncheon Improv Presentation Getting in Touch with Moms: From Insight to Immersion Via Improvisation, Sue Gillan, Creative Director, O’Keefe, Reinhard & Paul and Therese Caruso, Managing Director, Global Strategy + Insights, Zeno Group