How to manage a food scare in an `always on` world

How to manage a
food scare in an
‘always on’ world
All participants will have the opportunity to request a
complimentary diagnostic workshop with our experts.
9.00 – 10.30am
Wednesday 22nd April 2015
Vanesa Bell Boardroom, Charlotte Street Hotel
15 – 17 Charlotte Street, London W1T 1RJ
The world today
We live in an online world where the spread of digital and
social media conversations have made responding to a
crisis harder than ever.
Where once an issue could be contained locally, bad
news can now spread across the globe in minutes.
Consequently, companies need to work harder to monitor
the issues landscape and are expected to react in a matter
of minutes not days.
1
90
30
3 key learnings
in an ‘always on’
world
session
How to prepare a
crisis management
strategy
Proven tactics
and strategies to
safeguard your
business during
a crisis
minutes
places
first come,
first served
Winning tips on
maintaining customer
confidence
A showcase
of good and bad
practice examples
Is ‘Nutgate’ the next
‘Horsegate’?
When 22nd April 2015
Time 9.00 – 10.30am
Andrew MacDougall
Senior Executive Consultant
Andrew has diverse
experience in media
relations, crisis
communications, writing
and editing, and digital
and social media. Prior
to joining MSLGROUP,
Andrew served as Director
of Communications to
Canadian Prime Minister
Stephen Harper. Andrew
served as the chief
government spokesperson
and was a key component
of the government’s crisis
response team.
One of the industries most affected by crisis and issues is
the food and drink sector. Over the past 18 months we have
seen food and drink products thrown into the spotlight as the
media expose problems within the supply chain. Examples of
this include this year’s nut contamination announcement.
With growing pressure to now widen the nut investigation to
test for contamination across all food products that contain
paprika and cumin, ‘Nutgate’ now has the potential to eclipse
the much-publicised ‘Horsegate’, which plagued the headlines
throughout 2013.
As leaders within corporate reputation, we work closely
with some of the leading global food brands to help them
anticipate, organise, simulate, and execute crisis strategies
across their business.
In response to the current ‘Nutgate’ issue, we are opening our
doors and hosting an exclusive workshop with our leading
international crisis and issues expert Andrew MacDougall
and Adam Leyland editor of The Grocer, the bible of the fast
moving consumer goods industry.
Adam Leyland
Editor, The Grocer
An authority on issues as
diverse as food pricing,
binge drinking and a host
of consumer trends, Adam
is a very well-known figure
in the food and drink
industry, and makes regular
appearances on the BBC,
ITV, Sky News, and other
media. He was also named
Editor of the Year by the
British Society of Magazine
Editors in 2009.
9.00 – 9.30am
How do you respond to a food
scare in an ‘always on’ world?
9.30 – 9.45am
What does a best practise crisis
and issues example look like?
9.45 – 10.00am
How does the media
respond to a crisis story?
10.00 – 10.30am
Q&A session