The end-user perspective

The end-user perspective
Joaquín Cabezas is CCO of ADEVICE
ADEVICE is a Spanish SME that designs and
manufactures wireless connectivity devices.
Its mission is to help systems integrators to build
the Internet of Things.
Who is the end user of FIWARE?
• Typically, a European SME or entrepreneur
• Today we are sharing:
• Our own experience (indeed, we are end users)
• Questions/Feedback from potential users
Creative destruction at its finest
• FIWARE raises the bar
• SMEs should be attracted (and watchful)
•
•
•
“Is this going to be the next big thing?”
“I don’t want to invest before others”
“If this is happening, how it affects me?”
RISK
Commodification via Generic Enablers
• Young SMEs are used
to open competition.
• No captive customers
• Win by being better
• Focus on your business
Who is paying for the IoT?
Development, manufacturing, deployment, maintenance…
Can we make/save money
by using FIWARE?
Yes we can
• Price and value of IoT. Mind the gap
• Find partners from other areas (connect as a puzzle)
• Let new business increase value of data
• Break the resistance (initial costs)
• Start from the very first day
• Scale
• Prepared to grow (both systems and employees)
Example. Smart Fountains Seville
• City platform based on FIWARE
• Independent teams (hardware, UX, middleware)
• Concept and prototyping on FIWARE LAB
What do we expect?
• By sharing a common language, SMEs are more
agile. This is the main advantage (as noticed by
Adevice) to increase competitiveness. (GEs API)
• Commercial Platform (announced for 2Q15)
• Growing community from the accelerators
• Future support (foundation? Association?)
What do you expect?
Would you give it a try?
What do you need to see to believe?
What do you expect from FIWARE?
Are there SMEs or entrepreneurs on the room?
Thank you
@joaquincabezas
(if you are an SME or entrepreneur, send
me a DM with your contact details,
I’m writing an article)
@adevice