Fatigue-recovery sportswear exclusively for regeneration periods
Transcription
Fatigue-recovery sportswear exclusively for regeneration periods
Product &Service Section Product & Service 15 Winning Entry Fatigue-recovery sportswear exclusively for regeneration periods:"Recovery Wear" Venex Co., Ltd Overview of winning entry ceived high acclaim at ISPO Munich 2013, But thus far, only wear for the training type Evidence established at Japanese and overseas universities of action has been developed - wear for re- Hitherto, research efforts have been made a gold prize - the first ever awarded to a covery during regeneration has been at multiple universities in Japan and over- Japanese enterprise. Boosted forward by missed out. We studied the need for recov- seas to establish scientific evidence for that recognition of our world-first achieve- ery wear as clothing exclusively for condi- these products and their materials. Now, ment, we commenced opening up Europe- tioning of athletes. Then we embarked on parallel with the products' release in an markets for the products in the summer developing such wear and succeeded - for Europe, new research has started in Ger- of 2014. And domestically, for the purpose the first time in the world. many under Bochum University's Professor of increasing the recognition of the new Hahn, an exercise physiology expert. category, we have released via publisher It is known that a balance of both action and regeneration is important for sports. 3rd-generation sportswear the world's biggest sporting goods trade fair held in Germany in 2013, where it won Kadokawa Corporation the magazine-style book "Neckwarmers That Take Tiredness items stressing motility, water absorbency Creating regeneration markets to bring vibrancy to all and quick dryability were developed and Our products applying the patented fibers over 600,000 copies (as of October 2014). popularized on the sportswear market a that are our core competence were initially Thus, some understanding about rendering long way back. They are what is known as aimed at the nursing care market, but they regeneration periods proactive through the first generation of sportswear. fared poorly there and that approach was functional clothing is being spread. With a Subsequently from the 90s onward, func- abandoned. Subsequently, the market ori- slogan of "Create regeneration markets to tional sportswear developed that had the entation of the products was switched bring vibrancy to all", we are currently pro- purpose of enhancing performance during when they were developed into sportswear viding services and products overseas as sports and activity time. This was the exclusively for regeneration periods under well as domestically. second generation of sportswear. an industry-university-public sector collab- Recovery wear is now emerging against orative project. Their market introduction such market backdrop as a brand-new third has proceeded smoothly to date, with over generation of sportswear for regeneration eight hundred sports stores in Japan now periods. selling them. Tracksuits, jerseys, sweatshirts and other Away", a major bestseller that has sold Further, the products' innovativeness re- Corporate proļ¬le Venex Co., Ltd About special material PHT PHT is a new special material consisting of a fabric into which nano-platinum and several tens of minerals are worked. Recovery wear using PHT gently enfolds the body during regeneration, making for an environment conducive to recovery of physical strength. Appraisal by the panel Clothing aimed at fatigue recovery is a creative original - there is nothing else like it. It also has special features in its materials and design. It is marketable both in Japan and overseas. A certain amount of scientific demonstration seeking to endorse the products' effects has been conducted, but we look forward to further levels of demonstration that will accumulate data on the products when worn on the body.