Take part in “EatSmart@restaurant” Campaign To Enjoy Free

Take part in “EatSmart@restaurant” Campaign
To Enjoy Free Promotion
Various types of promotional events in relation to the “EatSmart@restaurant” Campaign are launched
each year to draw customers to selected restaurants and promote your EatSmart dishes among the public.
To profit from these business opportunities, sign up to be EatSmart Restaurants (ESRs) at once! And then
you will be promoted free of charge in the following events/campaigns#:
Highlights of forth-coming promotional events (participation free of charge) *
Promotional events
Joyful Fruit Month 2015
Details
To encourage students to eat fruit, the Department of Health (DH) has been
organising the annual “Joyful Fruit Day/Month” event since 2007, which
has remained a welcome among the school sector. Last year, a record high
of 1 290 schools (secondary, primary and pre-primary) with over 500 000
students in total took part in the event. The next Joyful Fruit Month (JFM)
event will be launched in April 2015.
DH now invites all EatSmart Restaurants (ESRs) to give their support to
the JFM by providing fresh fruit free of charge to student participants of
JFM and their family members who visit these ESRs during JFM in
April. Arrangement will be made so that these visitors will receive fruit
free of charge on redeeming coupons at purchase of food, while the
coupons will be printed by DH. This means more business opportunities
for ESRs and more privilege for the school sector. For JFM, DH will also
organise a kick-off ceremony, to which ESRs will be invited as well; this
will become a golden opportunity of promotion for attending ESRs.
Further details will be sent to ESRs by post later. Don’t miss it!
Free promotion on
newspapers
ESRs are promoted on free newspapers. A special illustration will appear on
these papers to promote healthy eating in an interesting way. The illustration
will bear the trademarks of all ESRs on reverse side for promotion purpose.
The illustration will be available free in January 2015 on free newspapers.
CookSmart is a magazine under the auspices of the “EatSmart@restaurant”
Campaign, with the aim to educate the public on healthy eating in a
light-hearted manner. Each issue contains articles of interview with selected
ESRs on various topics, with ample opportunities of promotion of ESRs. So
far about one hundred ESRs have been interviewed and featured in the
magazine. To expand readership, free copies of the magazine will be available
to the public at designated convenience stores on redeeming a special coupon
from end of 2014. Meanwhile, the e-version of the magazine will be launched
in 2015 for a brand new reading experience. To read the latest issue, please log
on to <http://restaurant.eatsmart.gov.hk/files/pdf/cooksmart20_pdf_text.pdf>.
“[email protected]” Campaign’s thematic website contains a wide
variety of contents, including a search engine for ESRs, and a special zone of
concessional offers; very ideal as an internet website for promotion of ESRs.
To facilitate the searching for ESRs by the public, a search engine for this
purpose in the mobile phone application format will be launched in 2015,
which will serve as another platform for free-of-charge promotion of ESRs.
Selected ESRs can perform cooking demonstration at the crowded sites of
HKTDC Food Expo and HKBPE and promote themselves at the same time.
(Tentative deadlines for application: late July and late November 2015)
Affiliates will be identified as “ESRs” at openrice.com as a reminder for
customers.
CookSmart magazine
“[email protected]”
Campaign website
Mobile phone application:
search engine for ESRs
Cooking demonstration at
Hong Kong Brands and
Products Expo (HKBPE)
Promotion at openrice.com
#Participation in some of the promotion events may require approval in advance.
*The above events are part of the annual plan for “[email protected]”Campaign; any change in the
plan will not be announced separately. For details, please refer to the thematic website of the campaign at
http://restaurant.eatsmart.gov.hk.