edmodo_brand guidelines_15.indd
Transcription
edmodo_brand guidelines_15.indd
Edmodo Brand Guidelines April 2015 1 Identity Our Logo The most visible element of our identity, our logo is the universal signature across all Edmodo communication. It’s a guarantee of quality that unites our products and services. We use the same version in print, on screen, and on the doors of our building. It’s simple. Easy to understand. No drop shadows, no glossy reflections, no flashy graphic effects. Our logo is a bold, simple, graphic statement. The following pages illustrate its correct usage to ensure the logo always looks its best. Standard Lockup Vertical Lockup 2 Identity Clear Space To ensure our logo is clearly visible in all applications, surround it with sufficient clear space—free of type, graphics, or other elements that might cause visual clutter—to maximize the recognition and impact of our identity. 0.5x x = height of logo 0.5x x = height of logo 3 Logos: Standard Lockup PMS Coated PMS Uncoated 4C Coated 100C 52M 0Y 0K 4C Uncoated 96C 40M 0Y 0K edmodo_logo_PMS2144C.eps edmodo_logo_PMS300U.eps edmodo_logo_4C_coated.eps edmodo_logo_4C_uncoated.eps Black + White Reverse edmodo_logo_black.eps edmodo_logo_white.eps 4 Logos: Vertical Lockup PMS Coated PMS Uncoated 4C Coated 100C 52M 0Y 0K 4C Uncoated 96C 40M 0Y 0K edmodo_logo_center_PMS2144C.eps edmodo_logo_center_PMS300U.eps edmodo_logo_center_4C_coated.eps edmodo_logo_center_4C_uncoated.eps Black + White Reverse edmodo_logo_center_black.eps edmodo_logo_center_white.eps 5 Dos and Don’ts Do • Always give the logo some space to breathe. Use white or neutral backgrounds. • Use the reverse logo when placed on dark backgrounds or images to create sufficient contrast. Don’t • Change the design or color of the logo. • Place the logo on a color that clashes with the Edmodo blue. • Rotate the logo. • Remove or otherwise modify the logo. • Add embellishments to the logo in any way shape or form. • Use the reverse logo on colored backgrounds or images that are too light or cluttered. 6
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