YEAR 2013

Transcription

YEAR 2013
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
FINNISH TEAM PLAY FOR 75 YEARS
WELCOME TO
RAY
´s
YEAR
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
2013
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
WELCOME TO
RAY
´s
YEAR
2013
RAY today
Business operations
Our own RAY – the year for a new strategy
3
Gaming revenue 31
Research and product development 33
Strategy Expectations 2014 and assessing the operations
7
Use of the gaming revenue
34
7
Environmental responsibility
34
Organisation9
Managing the social responsibility Sponsorship 11
Administrative model FINLAND’S SLOT MACHINE ASSOCIATION
Turuntie 42, FI-02650 Espoo
P.O. Box 32, FI-02601 Espoo
Exchange: +358 (0)9 43 701
Fax: +358 (0)9 4370 2458
www.ray.fi
10
11
Reporting, in accordance with the GRI (G3)
guidelines, is available at: www.ray.fi
RAY TODAY
Fund allocation in 2013
38
The Act on Slot Machine Funding
Assistance was renewed
39
39
Personnel 16
Guidance and training
Social interaction
19
Effective organisation work40
The beneficiary’s world
The player’s world
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Authors
RAY, DRUM, Exove
Visual appearance
Marko Leiviskä, DRUM and Topias Dean, Exove
Images
Kimmo Metsäranta
Funding activities
RAY’s selection of games 21
RAY Loyal Customer membership
22
Player behaviour
22
ID-checked gaming
24
Responsibility in the gaming operations
25
Preventing underage gaming
26
Preventing gaming problems
28
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Support for strengthening health 43
and everyday welfare
Support for preventing problems 43
that jeopardise health and social welfare
Support in case of problems 44
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
FROM THE MANAGING DIRECTOR
Our own RAY
– the year for a new strategy
In 2013, RAY received a new strategy for the whole company.
The purpose of the strategy work was not to start a revolution or seek front page news.
The goal was to define RAY’s identity, basis and direction for the coming years.
Our identity is in providing services
for fun and benefit. It is based on a
sole right and independence.
We offer entertaining and profitable games for as broad a customer base as possible. The funding
must be effective and flexible.
RAY’s goal is sustainable growth,
an effective operation and extensive social responsibility, as well as
responsibility in gaming operations
in particular.
The dismal economic situation last
year was visible in gaming operations. People’s cautiousness was
reflected in gaming, and the good
development during the start of the
year declined in the middle of the
year. However, there were signs of
improvement at the end of the year.
“Our identity is in
providing services
for fun and benefit.”
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It is too early to say if the trend will
remain upward.
We made new initiatives in funding
activities. We are participating in
the implementation of the social
guarantee with the “Paikka Auki”
programme. With the programme,
we offer hundreds of jobs in social and health care organisations.
This was an excellent example of a
new way of thinking about funding
activities.
The review of the Finnish gaming
system by the EU Commission resulted in a clear record. Here in Finland, we do as we say. This was an
excellent recognition for the Finnish
gaming policy.
Velipekka Nummikoski
Managing Director
FUNDING ACTIVITIES
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Cost-efficiency
Gaming revenue in 2013 (MEUR)
1.8%
0.2%
Gaming locations 591.5
3.5%
7.6%
60 %
RAY arcades 96.1
Development of the gaming revenue in 2009–2013 (MEUR)
2013
791.4 + 2.1%
2012
775.1 + 4.9%
Digital channels 60.0
12.1%
74.7%
Casino Helsinki 27.9
Casino games in restaurants 14.1
Sales and rent 1.8
Total 791.4
Distribution of the gaming revenue in 2013 (MEUR)
402.5 given to the Ministry of Social
10.6%
Affairs and Health for funding
5.2%
2011
Number of
personnel
739.1 + 9.6%
2010
1 631
674.5 + 3.7%
650.8 - 1.3%
2009
0
Funding to
organisations
301.0
200
400
600
800
Beneficiaries receiving the most funding in 2013 (MEUR)
Y-Foundation 7.8
MEUR
Finnish Federation of the Visually Impaired 7.1
Space rental 102.8
8.4%
50.9%
12.0%
13.0%
Lottery tax 94.8
Personnel costs 66.4
Net investments 41.2
Other expenses 83.7
Total 791.4
Federation of Mother and Child Homes and Shelters 5.4
For the rehabilitation of war veterans
112.3
Ehkäisevä Päihdetyö (EHYT) association 5.1
Hyvinvointilomat association 4.9
MEUR
0
2
4
6
8
4
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Table of key figures 2011–2013
2013 Change from last year, %
2012 2011
45 40
Responsible gaming
Percentage of people who find that the monitoring of underage
gaming at RAY’s gaming locations has succeeded well or quite well (%) 1) Percentage of age checks in arcades that have resulted
in the customer being refused entry (%) Number of gaming bans and restrictions, due to problem playing Number of gaming bans set by players through digital channels 2)
Number of discussions concerning gambling problems and return
conversations with the customer at Casino Helsinki Percentage of income spent on RAY’s games(%) * Financial responsibility
Revenue from gaming operations (MEUR)
Cost-efficiency (%)
Funding paid to voluntary organisations (MEUR)
To the State Treasury for the rehabilitation of war veterans (MEUR)
Lottery tax (MEUR)
Space rentals to partners (MEUR)
Personnel wages and social security costs (MEUR)
RAY’s share of the Finnish gaming organisations’ gaming margin (%) 3) Personnel
Number of personnel on 31st December Turnover (%)
Percentage of absences due to illness
52
34
1,021
70,148
497
0.8
- 4136
0
1,029 990
- -33
-
373 0,7 582
0,7
791.4
2
60
-
301.0
7
112.3
13
94.8
2
102.8
1
66.42
47
-
775.1 60 282.2 99.3 92.8 101.9 65.1 46 739.1
62
268.2
99.3
73.8
99.5
61.2
46
1
-
-
1,618 14.7 3.4 1,581
17.9
3.6
10,88920
83
-
3,806-13
9,051 88 4,392 8,545
87
4,069
4.6 4.5
1,631
15.2
2.7
Environmental responsibility
Electricity consumption of all properties (MWh)
Percentage of green energy out of the electricity consumption (%)
District heating consumption (MWh) 4) -
Kilometres driven by company cars and vehicles used by production (million vehicle km) 4.2
-9
1) Source: Taloustutkimus 2013.
2) Includes gaming bans with the length of 12 hours, 1 week, 1 month, 3 months, 6 months or 1 year. New key figure.
3) Gaming margin = the profits from games, minus the paid winnings.
4) Includes the district heating consumption at the main office and at Casino Helsinki, which, together,
form almost 50% of all of RAY’s properties.
RAY TODAY
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RAY TODAY
RAY works daily to ensure that the proceeds from responsible gaming operations can be used to support Finnish health and welfare. RAY’s chain of action
starts with the player and ends with the promotion of the health and welfare of
the individual, even today.
RAY TODAY
Strategy
Expectations 2014 and assessing
the operations
Organisation 2013
Managing social responsibility
Sponsorship
Administrative model
Personnel
Social interaction
RAY TODAY
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RAY TODAY
Strategy
Expectations 2014 and
assessing the operations
RAY’s strategy was completed
in 2013. Its core is ensuring that
the current sole right system in
gaming remains in force in Finland
and that RAY continues to be an
independent game operator. The
strategy remains valid until 2017.
The strategy defines the goals
of the operation. They ensure
sustainable growth and provide
entertaining games to a wide
customer base. Profits are
increased moderately and funding
is allocated flexibly to targets
with an impact.
RAY operates efficiently and the
games are organised responsibly.
The whole entity, consisting of the
gaming and funding activities, is
crystallised in the motto “For Fun
and Benefit”. RAY’s independence
is also reflected in the strategy’s
title “Our own RAY”.
In addition to the Executive Team,
a large number of RAY’s own
experts and representatives of
interest groups, such as decision-makers, business partners
and organisations, participated in
preparing the strategy.
RAY´s value chain
RECIPIENT OF ASSISTANCE
ORGANISATION WORK
RAY’S FUNDING ACTIVITIES
RAY’S GAMING ACTIVITIES
BUSINESS PARTNER
PLAYERS
RAY TODAY
To be expected in 2014
The economic downturn is expected to continue in 2014. The
purchasing power of citizens is
not expected to increase, and
the households’ expectations of
the development of their own
economy are low. For gaming, the
economic operating environment
is not very favourable. On the
other hand, the need for funding
is not decreasing either. The need
to balance the public economy increases the demand for assistance
by social and health care organisations, whose most important
funder is RAY.
The legislative environment will remain stable. In 2013, the European
Parliament and the Commission
confirmed with their decisions
that the Finnish gaming system
complies with EU law. In 2014, new
European Parliament elections will
be arranged, after which the new
Parliament and Commission will
start their work.
THE PLAYER’S WORLD
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It is unlikely that any changes to
the national legislation on gaming
should be expected before the
parliamentary elections in 2015.
The policy definitions on marketing by the authorities that guide
the regulation of gaming should
be finished in 2014, and it can
already be expected that the work
of the gaming assessment working group is done before that. The
game assessment method promised in the Lotteries Act should
serve as the basis for evaluating
the legality of the marketing of
different games. During 2014, it
should also become clear what
actions the Government will take
in order to implement the section
of Government programme concerning the limitation of international gaming.
The need to balance the
public economy increases
the demand for assistance by social and health
care organisations.
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
RAY TODAY
People’s opinion on the number of slot machines
in Finland in 1994–2013
The new strategy “For Fun and Benefit” approved by RAY’s Board of
Directors will be implemented systematically in 2014. The policy definitions
regarding both gaming and funding
activities will be renewed, and the
principles of human resources policy
and communications policy definitions
will also be updated to match the new
strategy. The strategy-orientation in
planning the activities will be strengthened overall.
Assessing the operations
The success of RAY’s activities is
measured regularly, for example, by
asking the opinion of citizens on the
sole right and the acceptability of
gaming operations, trust in the slot
machine operations, and whether the
gaming operations are considered to
be socially responsible.
The support for RAY’s sole right has
remained relatively unchanged for
years, but the attitude towards the
number of slot machines is, somewhat,
more critical than earlier.
RAY also has regular discussions with
its different interest groups, as well
as discussions on the development
of its business, funding activities and
responsibility.
2009 2
61
6
31
2008 2
62
6
31
2007 2
64
6
2006 2
64
8
2005 3
63
8
2004 3
66
2011
72
10
19
2010
72
8
20
2009
73
2008
70
2007
74
2006
73
0%
20%
Agree
9
9
10
8
40%
Unsure
60%
Disagree
Source: Taloustutkimus Oy’s Omnibus survey.
RAY TODAY
THE PLAYER’S WORLD
33
28
26
26
24
7
70
2002
5
70
7
19
2001
4
70
6
21
2000
4
71
5
21
1999
4
70
6
1998
3
1997
1996
4
69
5
22
4
67
7
23
1995
5
62
1994
4
60
18
2) 3
3) 3
25
19
100%
42
100%
33
27
35
12
75%
30
45
15
48
30
5) 1
31
49
21
6) 2
50%
22
27
6
5
25%
69
18
7) 2
13
15
8)
1
16
8
9)
13
69
70
Other countries
1) Denmark 2011
2) Sweden 2007
3) Great Britain 2011
4) The Netherlands 2009
5) Spain 2011
6) Estonia 2009
7) Germany 2013
8) The Czech Republic 2013
9) Italy 2012
75
9
0%
“In your opinion, is
the number of slot
machines in our
country suitable, or
should the number
be changed?”
20
6
4) 1
18
21
6
68
1) 2
20
80%
38
7
4
21
7
4
2003
19
73
30
36
55
0%
2012
9
6
58
20
8
57
2011 2
“The sole right for carrying out slot machine
activities must remain with RAY as it currently is”
72
60
2012 1
2010 1
Support for RAY’s sole right in 2006–2013
2013
2013 1
88
25%
Should be increased
50%
Suitable
75%
Unsure
100%
Should be decreased
The most recent available research figures have been used in
the international comparison.
Source: Taloustutkimus Oy’s Omnibus survey.
BUSINESS OPERATIONS
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Organisation 2013
RAY TODAY
Government
MI, MSAH, MF
General
Meeting
MI = Ministry of the Interior
MSAH = Ministry of Social Affairs and Health
MF = Ministry of Finance
Board of
Directors
Intelligence
and responsibility
Internal
audit
Managing
Director
Velipekka
Nummikoski
Executive Team
Funding
activities
Administration
Legal
affairs
Communications
Distribution
Development
Sisko Seppä
Alpo Rivinoja
Mari Mustakoski
Matti Hokkanen
Timo Kiiskinen
Henrik Niinimäki
RAY is a public corporation, comprising of 93 member organisations in 2013 that operate in the health and social welfare sectors.
The organisations are represented at the General Meeting, which serves as the supreme decision-making body of the association.
RAY’s Board of Directors is formed by seven representatives elected by the Finnish Government and seven representatives appointed
by the General Meeting. RAY employs over 1,600 full-time and part-time employees.
RAY TODAY
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
RAY TODAY
Managing the social responsibility
In accordance with the new strategy,
RAY’s social responsibility includes
responsible gaming and funding activities, environmental responsibility,
good governance and responsibility
for its own personnel. In addition,
RAY actively monitors the international development of the gaming
industry.
RAY’s corporate social responsibility
unit coordinates and develops social
responsibility, together with the
other units. The corporate social responsibility manager and expert both
work in the unit. The unit operates
under the leadership of the Director
of Intelligence and Responsibility,
who reports to the Managing Director. The Managing Director regularly
reports to RAY’s Board of Directors
on issues related to responsibility.
“Responsibility
norms were created
to guide RAY’s business activities.”
In 2013, RAY’s Board of Directors
approved the responsibility norms,
in accordance with the strategy;
they guide the association’s business
activities. The responsible gaming
programme will be updated during
2014.
RAY TODAY
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The unit will participate in the gaming projects, act as an expert on
responsibility in internal projects and
develop responsibility training.
During the year of operations, the
corporate social responsibility unit
drew up a controlled gaming programme, which aims to identify
gaming problems in the personnel
and help people with problems. In
addition, web-based responsibility
training was prepared for the company’s own personnel. The training
will begin during 2014.
RAY’s close cooperation with the
gambling helpline Peluuri will continue in 2014, when it becomes ten
years old. The service is funded by
the Finnish gaming communities
RAY, Fintoto Oy and Veikkaus Oy.
During 2014, RAY will audit its gambling activities in accordance with
the standards of responsibility of
the European umbrella organisation
European Lotteries.
FUNDING ACTIVITIES
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
RAY TODAY
Sponsorship
The selection of sponsorship
targets follows RAY’s sponsorship
instructions, which define the
goals of the activity, the general
principles, the nature of the activity, and sponsorship’s organisation,
responsibilities and budget.
For RAY, sponsorship is an investment that requires something in
return. It differs from charity and
funding activities.
Administrative model
2013 was RAY’s 75th anniversary year, during which there was
sponsorship cooperation with the
Helsinki Festival, the Ruisrock rock
festival, the exhibition of traditional wooden pauper statues in
Kerimäki, the Homelessness Fair
in Hyvinkää, the Flow Festival
and the Viewmasters of Helsinki
Oy. The photographic exhibition
“Yhdessä” (Together), which was
also published on the Internet,
was implemented, together with
Viewmasters.
The budget reserved for sponsorship annually is enough for cooperation with 1–4 partners. During
the year of operations, a little over
EUR 400,000 was spent on sponsorship.
Legal basis
There is a large amount of legal
guidance behind RAY’s activities,
determining both the framework
for the gaming and funding activities, as well as the organisation’s
management.
The partial renewal (366/2013) of
the Act on Slot Machine Funding
Assistance (1056/2001) entered
into force on 1st June 2013. The
Act is applied to the slot machine
funding granted at the beginning
of 2014 or later. In the future, the
grant decision will be made by
the Ministry of Social Affairs and
Health instead of the Government.
The Decree of the Ministry of the
Interior provides for the rules of
the games and the largest winnings allowed. In addition, RAY has
many of its own instructions that
guide the association’s activities.
At the start of July, the decree of
the Ministry of Social Affairs and
Health concerning certain deadlines applied to the slot machine
funding assistance and the forms
of the auditor’s report (453/2013)
entered into force.
RAY TODAY
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RAY follows the Act on Public
Contracts in its procurement.
The overall renewal of the Act on
Public Contracts began in November 2013. The proposals for
the procurement directives of the
European Commission approved
in January 2014 form the basis for
the renewal.
In late November, the EU Commission stated that the Finnish
gaming system complies with EU
law. In connection with its investigation, the Commission requested
that Finland provide a report on
the euros used in the advertisements and marketing of gaming
communities. In this regard, the
Commission had nothing to remark about Finland.
During the spring of 2014, the
completion of the Commission’s
recommendations on marketing
and consumer protection is expected. The Finnish Police Board’s
marketing policy definitions are
also expected to be completed
during 2014.
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
RAY TODAY
“Finland’s Slot Machine Association’s gaming operations
are trustworthy”
The processing of the so-called Fourth
Money Laundering Directive is still
under way in the EU. When the final
contents of the directive are clear, it
must be implemented at a national
level with a transition period of two
years. Finland will try to ensure that the
scope of the directive is not expanded
to include slot machines, too.
During 2013, the gaming assessment
working group appointed by the Ministry of Social Affairs and Health, as
well as the Ministry of the Interior,
started its operations. The term of the
working group will continue until June
2014.
RAY’s operations are guided by responsibility. In gaming activities, responsibility is realised in that RAY takes
care of the players’ legal protection,
ensures that the games are honest and
aims to prevent criminal activity.
Responsibility also means prevention
of the financial and social problems
caused by gambling. RAY measures
the realisation of responsibility and
reports regularly to the Government.
In 2013, there were two people working
in RAY’s corporate social responsibility
unit.
Trust in RAY’s operations in 2006–2013
77
2013
76
2012
71
2011
2009
13
19
7
17
7
82
13
10
8
9
8
84
2007
7
82
2006
0%
20%
Agree
40%
60%
80%
10
100%
Disagree
Unsure
Source: Taloustutkimus Oy’s Omnibus survey.
Percentage of people who find RAY’s operations to be
socially responsible in 2006–2013
15
2013
2012
11
2011
15
7
43
5
50
2009
49
2008
13
49
2007
20
47
2006
20
51
0%
20%
6
6
Well
Quite well
Poorly
Not at all
7
5
8
27
6
60%
27
24
5
40%
7
27
5
49
16
27
25
6
49
12
2010
“How well does the
description of being
socially responsible
fit RAY?”
RAY’s operations
are guided by
responsibility.
12
79
2008
Ownership steering
RAY is a public corporation, whose
operations are regulated by legislation. RAY’s activities are monitored by
the Ministry of Internal Affairs and the
Police Board operating under it, as well
as the Ministry of Social Affairs and
Health, the General Meeting and the
Board of Directors. The state
authorities are in control of the
association’s Board of Directors.
12
10
75
2010
11
5
6
21
6
18
5
80%
100%
Unsure
12
Source: Taloustutkimus Oy’s Omnibus survey.
RAY TODAY
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Executive Team and Board
of Directors
RAY’s Executive Team includes
the Managing Director and six
other Directors. RAY’s Board of
Directors includes 14 members,
seven of which are appointed by
the General Meeting and seven
are elected by the Finnish Government.
Changes
in the Executive
Team in
2013
RAY TODAY
In 2013, two new members were
appointed to RAY’s Executive
Team, Distribution Director Timo
Kiiskinen and Development
Director Henrik Niinimäki. They
started their work in the Executive Team on 1st April 2013.
Deputy Managing Director Janne
Peräkylä resigned from his position in September. In November,
Timo Kiiskinen was appointed as
the Director of Business Operations and Matti Hokkanen was
appointed as the substituted
Managing Director.
RAY’s Executive Team on 31st December 2013
Velipekka
Nummikoski
Matti
Hokkanen
Timo
Kiiskinen
Mari
Mustakoski
Henrik
Niinimäki
Alpo
Rivinoja
Sisko
Seppä
Managing Director
Communications Director
Director, Business Operations
Director, Legal Affairs
Development Director
Director of Administration
Director of Funding Activities
M.Sc. (Tech)
LL.M. with court training, LL.M.
MA
M.Sc. (Econ. & Bus. Adm.), M.Soc.Sc.
B.Soc.Sc.
M.Soc.Sc.
b. 1962
b. 1952
b. 1964
b. 1972
b. 1968
b. 1954
b. 1954.
Worked for RAY
Worked for RAY
Worked for RAY
Worked for RAY
Worked for RAY
Worked for RAY
Worked for RAY
since 1st April 2012.
since 2nd May 2000.
since 1st June 2010.
since 15th January 2008.
since 1st October 2009.
since 1st April 2007
since 1st September 2011
Member of the Executive
Member of the Executive
Member of the Executive Team
Member of the Executive Team Member of the Executive Team Member of the Executive Team
Member of the Executive Team
Team since 1st April 2012.
Team since 1st April 2009.
starting from 1st April 2013.
since 23rd May 2012
since 1st September 2011.
RAY TODAY
THE PLAYER’S WORLD
starting from 1st April 2013.
BUSINESS OPERATIONS
since 1st May 2007.
FUNDING ACTIVITIES
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
RAY´s
Board of Directors
2013–2015
RAY TODAY
In 2013,
the new Board of
Directors of RAY
began its
operations; its term
ends in 2015.
Members appointed by
the General Meeting:
Pekka Lapinleimu
Members appointed by the
Government:
Hanna Tainio
Chair
Remuneration and Nomination Committee,
Chair
M.D., Adjunct Professor, Member of Parliament.
b. 1960
Member of the Board of Directors since 2013.
Sampsa Kataja
Vice Chair
Master of Laws with court training
Member of Parliament
b. 1972
Member of the Board of Directors since 2013.
Jukka Aalto
Director, Finance Unit, Ministry of the Interior
b. 1965
Member of the Board of Directors since 2013.
Olli Kerola
Audit Committee, Chair
M.Adm.Sc., Deputy Director-General,
Ministry of Social Affairs and Health
b. 1949
Member of the Board of Directors
since 2010.
Raine Vairimaa
LL.M. with court training, LL.Lic.,
Ministry of Finance
b. 1948
Member of the Board of Directors
since 2013.
Anu Vehviläinen
M.A., Member of Parliament
b. 1963
Member of the Board of Directors
since 2010.
Ville Vähämäki
Member of the Audit Committee
M.Sc. (Tech), Member of Parliament
b. 1979
Member of the Board of Directors
since 2013.
RAY TODAY
Second Deputy Chair, Member of
the Remuneration and Nomination
Committee
M.D., Executive Director, Finnish
Federation of Hard of Hearing (FFHOH)
b. 1957
Member of the Board of Directors
since 2010.
Lisbeth Hemgård
M.Soc.Sc., Executive Director,
Förbundet De Utvecklingsstördas Väl
b. 1958
Member of the Board of Directors
since 2013.
Vertti Kiukas
Member of the Audit Committee
M.A., Secretary General, SOSTE Finnish
Society for Social and Health
b. 1978
Member of the Board of Directors
since 2010.
Hanna Markkula-Kivisilta
Member of the Audit Committee
M.Soc.Sc., Secretary General,
Save the Children Finland
b. 1965
Member of the Board of Directors
since 2013.
THE PLAYER’S WORLD
BUSINESS OPERATIONS
Hannu Partanen
Bachelor of Social Services,
Executive Director, Eläkeläiset ry
b. 1955
Member of the Board of Directors
since 2010.
Ilkka Repo
M.Sc. (Econ. & Bus. Adm.),
Managing Director, Allergy and Asthma
Federation
b. 1973
Member of the Board of Directors
since 2013.
Marita Ruohonen
M.Soc.Sc., Executive Director,
The Finnish Association for Mental
Health, FAMH
b. 1952
Member of the Board of Directors
since 2010.
Personnel representatives:
Heikki Kupiainen
Service Representative
b. 1954
Member of the Board of Directors
since 2013.
Kristiina Lindroos
Office Assistant
b. 1963
Member of the Board of Directors
since 2010.
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
14
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Internal audit
RAY’s Board of Directors decides
on the principles of organising
RAY’s internal audit. The Managing Director is responsible for internal auditing. The internal audit
unit led by the Audit Manager is
responsible for the audit activities
in practice.
RAY’s Board of Directors approves the internal audit action
plan, based on a proposal of the
Audit Committee. The internal
audit regularly reports every six
months to the Audit Committee
and the Managing Director and,
if necessary, to the Executive
Team, regarding the realisation
of the internal audit action plan.
The internal audit also provides a
summary of the findings from the
audit.
In 2013, the internal audit carried
out the audits, in accordance with
its action plan, and consulted
with and supported different
units in issues related to internal
auditing.
RAY TODAY
Risk management
For risk management, RAY has
introduced a web-based management tool, which has been used
in both strategy and operations
planning. No significant changes
have been made to the risk map
or its focus areas during the year.
In risk management, the focus
has been on better control of the
overall view, as well as the reaction speed and openness.
Rewards
RAY utilises a strategy reward
system that covers all its employees. The reward system and
indicators are the same for both
the management and the rest
of the personnel. The amount of
the maximum strategy reward
is eight per cent of the annual
income.
The strategy reward indicators
consist of both RAY’s common
indicators and unit-specific goals.
The RAY level indicators that are
common to everyone measure
RAY TODAY
the financial result, responsibility
and the development of the personnel’s expertise.
At the unit level, quick rewards
are also used, in addition to the
indicators that support the strategy.
Strategy reward
2013 2012 2011
Paid strategy reward in total (EUR) Number of rewarded employees
1,639,104 2,921,597 1,280,204
1,525 1,4591,485
Management rewards*
2013 Managing Director
2013 2012
2012
FixedVariable FixedVariable
componentcomponentcomponentcomponent
222,2397,887179,193
0
Other members of the Executive Team 995,55031,069730,829 37,435
Total (€) 1,217,789 38,956 910,022 37,435
* In 2013, the Executive Team consisted of 7 people. The wages of Executive Team members
Timo Kiiskinen and Henrik Niinimäki are included from 1 April 2013 forward. In 2012, the Executive Team had 6 members with Managing Director Velipekka Nummikoski starting on 1 March and
Mari Mustakoski on 23.5. The fixed component is composed of the monthly wage, benefits in
kind and the holiday bonus. The variable component is composed of the strategy reward.
THE PLAYER’S WORLD
15
BUSINESS OPERATIONS
FUNDING ACTIVITIES
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
RAY TODAY
Personnel
In 2013, there were 1,631 gaming
professionals employed by RAY.
Over a half of the employees work
as dealers and in other customer
service tasks at RAY’s arcades,
Casino Helsinki, and at restaurants.
There are also game developers
and funding experts working with
RAY. In addition, RAY has its own
strong support functions and internal services.
The first Talent
programme began at
RAY.
Most of the people working with
RAY are in a permanent, full-time
employment relationship. There
were 994 full-time employees and
637 part-time employees. The
number of part-time employees is
largely explained by the number of
dealers working part time.
In the spring of 2013, RAY’s marketing activities were reorganised
and a new intelligence and responsibility unit was established.
These changes were preceded by
cooperation procedures.
Number and structure of personnel
2013 2012 2011
Number of personnel on 31 December
1,631 1,6181,581
97 9698
Permanent (%)
Fixed-term (%)
3 42
Full-timers (%) 61 5957
Part-timers (%) 39 4143
Turnover (%) 15 1518
Incoming turnover (%) 16 1519
Number of new employees 243 235287
Departure turnover (%) 15 1417
Percentage of 18–30-year-olds (%) 40 4143
Percentage of 31-50-year-olds (%)
444241
Percentage of employees over the age of 50 (%)
16 1717
Average age of the personnel (years)
36 3636
RAY’s equality plan was drawn up
in 2006, and it was renewed in
2013. At RAY, gender equality is
realised best with salaried employees and other employees. However, most of the people working
in management and in supervisory
positions are still men.
RAY utilises a strategy reward system that covers all its employees.
The reward system and indicators are the same for both the
management and the rest of the
employees. The maximum strategy
reward amount is eight per cent of
the annual income.
The strategy reward indicators
consist of both RAY’s common
indicators and unit-specific goals.
16
RAY TODAY
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BUSINESS OPERATIONS
FUNDING ACTIVITIES
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Education and developing expertise
The personnel’s high level of expertise is important to RAY. In 2013, RAY
focused particularly on developing
the work of the supervisors and in
strengthening the service culture.
Like during the previous year, internal
supervisor forums were organised
and a mentoring group was specifically started for experts.
RAY’s first Talent programme was
started. 12 creators of the future,
from different areas of RAY’s organisation, were selected for it.
An age programme was started
for people over 55 years, with the
themes of working, expertise, and
development, as well as occupational
health and ability to work.
RAY TODAY
The development of remuneration
systems continued during 2013. The
intention is to introduce the new pay
systems in 2014.
The current collective agreements for
RAY’s salaried employees and other
employees are valid until 31 March
2014. New agreements that will be
valid until January 2017 were negotiated in the autumn of 2013.
RAY will also continue to provide the
opportunity for training in the gaming industry. Annually, RAY provides
training for 200–300 persons for the
profession of a dealer and for other
customer service duties at arcades
and the Casino Helsinki. The training
will give a new employee the professional competence to work as a
dealer. In 2013, the training will continue as usual.
Training costs
2013 Basic training of service personnel
(number of people)
2012 2011
178 190256
Internal training (EUR)
255,000320,000 28,000
External training (EUR) 560,000 767,000692,000
Training material and equipment (EUR) The percentages of 2013
men and women Men / Women
in different positions
Number %
11,400 18,90010,200
2012
2011
Men / Women
Men / Women
Number %
Number%
Board of Directors
9/564/36
9/5 64/36
9/564/36
Executive Team
5/271/29
4/2 67/33
3/260/40
Other management 10/283/17
8/1 89/11
Supervisors
Other
clerks and
employees
86/5063/37
856/62058/42
88/57 61/39
838/62057/43
8/189/11
89/4965/35
798/63156/44
RAY
provides training
for 200–300 persons
for the profession
of a dealer.
During the autumn, RAY’s intoxicant
programme and gaming control
programme were completed. These
programmes will be introduced to
the personnel during 2014.
17
RAY TODAY
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FUNDING ACTIVITIES
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Occupational health and
well-being
During the year of operation, the
Executive Team, supervisors and
the personnel developed the work
community and safe work together.
In 2013, RAY’s age programme also
started. Its goal is to identify the
differences and strengths that come
from people of different ages, to
find the best possible use for the
employees’ competences and find
ways to support the ability to work
and resources of people of different
ages.
RAY´s
personnel have a
more positive assessment of their work
and place of work
than Finns do on
average.
RAY TODAY
As in the previous years, RAY offered comprehensive occupational
health and exercise services for its
personnel.
RAY supported the employees’ hobbies involving exercise by paying a
portion of the exercise expenses.
RAY measures the job satisfaction
of its personnel annually through a
personnel survey. The assessment
given by RAY’s personnel on their
job satisfaction and the work of
supervisors was better than the
Finnish average.
In the survey, job satisfaction is
compared to extensive Finnish reference material.
The response rate in RAY’s personnel surveys has traditionally been
good, approximately 80 per cent. 85
per cent of the personnel responded to the survey in March 2013.
The well-being and safety of the personnel
Percentage of absences due to illness out
of the theoretical working time (%)
Absences due to illness, in man-years
2013 2011
2.73.43.6
39.046.0 47.0
Number of occupational illnesses 1
Number of accidents at work 2
2012 00 465460
Number of occupational fatalities 3
00 -
1) New key figure in 2012.
2) Accidents at work = accidents at work and accidents during a commute.
3) New key figure in 2012.
18
RAY TODAY
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FUNDING ACTIVITIES
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
RAY TODAY
Social interaction
RAY interacts continuously with its
interest groups. Cooperation is based
on RAY’s values – reliability, customer-orientation, openness and
effective operations.
Interaction with the different interest
groups is controlled by good governance, instructions for public relations, ethical principles, sponsorship
instructions and the ethical principles
of marketing communications.
Cooperation with the business partners was developed both in the sales,
as well as the maintenance of slot
machines. In addition, the gaming
and funding activities participated
actively in the discussion in social
media.
Information about financial results
was published in February, May and
September. In addition, information
about the gaming activities and
funding issues was provided regularly.
RAY had regular discussions with the
media and during the year, key RAY
personnel also met with the press in
different regions.
Cooperation is
based on values:
reliability, customerorientation, openness
and effective
operations.
19
RAY TODAY
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RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
RAY has been granted by law the sole right for operating slot machines, casino
games and casino gaming operations in Finland. As a responsible gaming operator, RAY aims to keep gaming harmless entertainment for as many players as
possible. Gaming may be a hobby and a pastime, but it can also be a way to
support a good cause.
The player’s world
RAY’s selection of games
RAY Loyal Customer membership
Player behaviour
ID-checked gaming
Responsibility in the gaming operations
Preventing underage gaming
Preventing gaming problems
20
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
RAY’s selection of games
RAY offers excitement and entertainment for players. The selection
of games includes various slot
machine and casino games.
Slot machine games
RAY’s slot machine offering varies
from simple games to themed
games with multiple lines. There
are over 160 different kinds of slot
machine games, including the Ray.
fi internet gaming service. There
are also various extra jackpot winnings online, in the slot machines
of Casino Helsinki and at RAY’s
arcades.
In the autumn of 2012, RAY
launched a Loyal Customer
programme and its development
continued during the year of operations.
Fruit machines, such as Tuplapotti, Tähti and Mansikka, are
some of the most famous slot
machines and classic RAY games.
The players’ latest favourites are
the slot machine games with
multiple lines, such as Kulta-Jaska,
Rautaa, as well as Väinö ja vuorenpeikon aarteet.
In the Internet and mobile gaming services, you can play familiar
classic games, such as Kulta-Jaska
and Pajatso, as well as new international games, such as Marvel’s
Hulk and Iron Man.
Poker games are slot machine
games, developed and based on
the card game. The most popular
slot machine poker game is Jokeripokeri; the online version also
found its players quickly.
The classic of special games
games is Pajatso. An Internet
version of Pajatso has also been
published. The most frequently
played special games are the
different kinds of keno, dice, and
roulette games in RAY’s selection
of games.
Casino games
In table games, the games are led
by the dealer. You can play RAY’s
table games in 200 restaurants
around Finland, at RAY’s largest
arcades, the Ray.fi Internet gaming service and at Casino Helsinki.
The most famous table games are
blackjack and roulette.
Poker can be played as cash
and tournament poker. The best
known and most popular form of
poker is Texas Hold’em, which is
played as a cash game in tables of
a few players, or in online tourna-
The new bonus game
for Kulta-Jaska
is called Tunturin
timantit.
Blackjack
and Roulette
are the most famous
table games.
ments of more than 1,000 players.
Casino Helsinki is the only place in
Finland to arrange international
poker tournaments. Since 2012,
RAY has also taken the popular
poker tournaments to the different regions of Finland.
21
RAY TODAY
THE PLAYER’S WORLD
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FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
RAY Loyal Customer
membership
Player behaviour
In the autumn of 2012, RAY published its RAY Loyal Customer
membership programme with
the aim of increasing ID-checked
gaming. In addition, the association offers its customers tools for
controlling their own gaming.
• you have permanent residence in Finland (for Internet gaming)
The RAY Loyal Customer membership can be linked to debit cards
of all Finnish banks. It cannot be
linked to American Express or
Diners cards, credit cards, traditional bank cards (not debit cards)
or corporate cards.
Benefits of being a RAY Loyal
Customer
• You are eligible to win an
Onnenpotti jackpot worth 10, 1,000 or 5,000 euros on every gaming round you play on designated Loyal Customer slot machines.
• You do not need cash, because the payment for the game is charged directly from your
account.
• You can also receive the win ings directly to your own
gaming account and you
receive better tools to control your gaming.
You can become a Loyal
Customer, if:
• you are over 18 years old
• you have a Finnish personal identity code
• you have an address and a
(mobile) phone number
• you have an e-mail address (only required for Internet
gaming)
• you have an account number for a Finnish bank
• you have a debit card from a Finnish credit institution
(for ID-checked card gaming)
You can become a RAY Loyal Customer at the Ray.fi Internet gaming service, RAY’s arcades, Casino
Helsinki, and the R-kioski outlets.
Other benefits include the Onnenpotti jackpots and customer
lotteries, partner benefits, and the
gaming magazine Raymond.
RAY TODAY
According to a general population survey, 78 per cent of Finns
gamble. A little under 40 per cent
of Finns play RAY’s games. RAY
charts the players’ motives for
playing and studies the gaming
and consumer behaviour.
Winning, entertainment and the
ease of playing are typical motives for gaming. Many people
also consider the results achieved
in Finnish society by the use of
gaming profits to be important.
Most Finns play moderately and
with low stakes.
In 2013, Finns spent 146 euros per
inhabitant on RAY’s games, when
gaming activities. This requires
the versatile distribution of games,
as well as games and services designed for different target groups.
RAY’s games are available at the
business partners’ gaming locations, RAY’s own arcades, Casino
Helsinki and the Ray.fi Internet
gaming service.
In 2012, RAY began to renew its
arcades. By 2015, all arcades will
have a unified visual look and they
will be called Pelaamo. After the
renewal, Potti and Täyspotti will
no longer exist. The games offered
at the arcades meet the demands
of the location, which means that
all arcades have their own individual selection.
the amount was 144 euros the
previous year.
Review of the year of operation
RAY wants to offer games for
Finns safely and at a national level,
and at the same time, it wants to
prevent the emergence of illegal
THE PLAYER’S WORLD
BUSINESS OPERATIONS
Most Finns play
moderately
and with low stakes.
22
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
Finnish people’s gaming behaviour
(The age limit for playing slot machines was raised to 18 on 1st July 2011) 20132012
Percentage of 18–79-year-old Finns
who played RAY’s slot machines (%) 35.035.938.4
Percentage of 18–79-year-old Finns
who played RAY’s slot machines weekly (%) 15.615.717.6
Percentage of Finns who played RAY’s table games (%) 6.0
How much the average Finn spent
on RAY’s games per year (EUR) (€)
146.3
The proportion of household income used
on RAY’s games (%) 1
2011
5.66.5
144.0136.5
0.770.750.73
The arcade renewal will be completed by 2015. At the end of 2013,
there were 86 arcades, when in the
previous year there were 77. During the
year, the number of visits at the arcades
was 7,383,347.
In 2012, the Government granted RAY a
permit to establish a casino in eastern
Finland. Planning for the new casino
continued during the year of operation.
The new casino will be opened in 2015.
At the moment, RAY has one casino,
Casino Helsinki. During 2013, the
number of visits at the casino was, approximately, 280,000 in total.
2013 Change-% 2012 Change-% 2011
7,342
-2.1 7,501 -2.47,682
Slot machines
17,855
1.117,655 2.8 17,167
Casino games 206
-8.8 226-13.4 261
Gaming locations
Arcades
86
Slot machines 2,465
Casino games 53
7.5
1.9
803.9
58-10.8
The proportion of household income spent
on gaming in 1995–2013
2%
77
2,4182.0 2,371
-8.6
Gross gaming revenue of the Finnish
gaming organisations in 2013 was,
approximately, EUR 1.7 billion in total;
RAY’s share of this was EUR 790 million. This corresponds to 47 per cent of
all the money spent on gaming.
Gross gaming revenue refers to the
amount of money spent by the gamers,
from which the winnings paid to the
players have been subtracted.
1) Source: Statistics Finland (the 2013 value is, for now, merely an estimate).
The scope of RAY’s operations
(antal)
RAY also has an Internet gaming service. By the end of 2013, 277,786 customers had registered in RAY’s Internet
gaming system.
1%
65
Casino Helsinki
Slot machines 292
Casino games
20
-1.4 296-2.6 304
-4.8
21
0
0%
1995
2001
1998
21
2007
2004
2013
2010
Spending on RAY’s games
Spending on domestic exclusive games in total
Source: Statistics Finland
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
23
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
ID-checked gaming
RAY offers players an opportunity
for voluntary ID-checked gaming.
This further improves monitoring the
age limit and increases the players’
opportunities for controlling their own
gaming.
RAY uses two kinds of ID-checked
gaming. The age is always checked
when the customer plays using a
debit card, on the Internet, with a
mobile terminal device, or at Casino
Helsinki.
Onnenpotti
jackpots for the RAY
Loyal Customers were
increased.
Almost 16,000 slot machines have a
card payment terminal, which means,
approximately, 90 per cent share of
card payment profits increased. The
share of profits from card games
increased to ten per cent during the
year of operation.
The gaming has strong identification, when the player plays games as
a registered customer. This kind of
gaming occurs on the Ray.fi Internet
and mobile services and when the
player plays as a Loyal Customer with
a debit card or at Casino Helsinki.
Gaming with automatic age limit recognition 2013
2012
Share of gaming with an automatic
age limit recognition (MEUR)
153125
Percentage of the total gaming
1916
The players gaming on the Internet
and as Loyal Customers have all
responsible gaming tools at their
disposal.
There are several reasons for the
transition to ID-checked gaming. One
reason is the increased card payment
use in Finland. As a monopoly actor,
RAY must also offer the opportunity
to play games for those who only
use a card as a payment method.
The other reason is the possibility to
control one’s own gaming better than
before.
The RAY Loyal Customer programme
introduced in August 2012 has also
increased ID-checked gaming. At the
end of 2013, there were 283,000 RAY
Loyal Customers. The number also
includes Internet customers, because
registering for the Internet games
includes the RAY Loyal Customer
membership.
The share of gaming with automatic
age limit recognition accounted for 19
per cent of the total gaming revenue,
i.e. EUR 153 million.
The Ray.fi Internet gaming service
has increased ID-checked gaming. At
the end of 2013, there were 277,786
registered Loyal Customers using the
service.
24
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
Responsibility in the gaming operations
RAY aims to develop its games
and activities, so that the players
can control their own gaming.
All players should consider what
amount of gambling is suitable for
them personally.
Annually, RAY uses millions of
euros to promote responsible
gaming activities. In 2013, the sum
was a little over EUR 2 million. The
funds are used to study the harmful effects of gaming via the Ministry of Social Affairs and Health,
as funding for organisations to
develop the treatment of
addictions and for the operations
of the gambling helpline Peluuri.
RAY’s objective is to have a broad
base of moderate players. The
association does not want to
increase its profits at the cost of
harmful social effects, but instead,
it wants to adjust its financial
goals to the citizens’ income level
and the changes in the player
community.
With the wide distribution of
games, RAY tries to prevent a situation where the profits from
Total costs of responsible gaming
operations (EUR) 2013 20122011
To the Ministry of Social Affairs and Health for
research into the negative impacts of gaming
874,684 725,285757,764
For the operations of the gambling helpline Peluuri
142,360 153,640141,540
Funding to organisations seeking to develop
treatment for gambling problems
1,150,000
games come from a small customer base that plays a lot.
Reaching a broad base of moderate players means that RAY must
offer interesting games developed
for different target groups, a
good service and several payment
methods.
are guided by legislation, clear
procedures, and safe monetary
transaction solutions.
Before launching new games and
distribution solutions, RAY tests
and evaluates their social impacts.
In cooperation with Veikkaus, RAY
has developed the Tool for Responsible Games (TRG, rahapelien
vastuullisuustyökalu) used by RAY
since 2008.
The tool is used to examine the
various properties of the games
and game ideas from the viewpoint of the possible social issues
that may arise.
1,057,000865,000
RAY’s responsibility also includes
reliability and dependability in
Total2,358,044
2,126,9251,954,304
gaming services. RAY’s activities
Funding to organisations seeking to develop
treatment for dependency in general
191,000
191,000190,000
25
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
Preventing underage gaming
The absolute age limit for gaming in Finland is 18 years, which
means that gaming is not allowed,
even when accompanied by an
adult family member. The age
limit applies to all of RAY’s distribution channels, such as gaming
locations, arcades, the casino and
the Ray.fi Internet gaming service.
RAY wants to prevent underage
gaming.
The business partner monitors
underage gaming at gaming locations. RAY agrees on the monitoring with the partner in the slot
machine agreement. Each gaming
location must have persons who
have completed RAY’s surveillance training.
All in all, over 50,000 employers
and supervisors have completed the surveillance training. RAY
monitors and supervises the success of underage gaming.
Monitoring of underage playing at gaming locations
(The age limit for playing slot machines was raised to 18 on 1st July 2011) 20132012
Number of persons who completed
the surveillance training per year
2011
3,323 3,5508,011
Total number of persons who completed
the surveillance training
56,319 52,99649,446
In accordance with the previous
practice, repeated deficiencies
in the monitoring of underage
playing lead to a cancellation of
the slot machine agreement for
a period of a minimum of three
months.
Number of times a blocking device was used
to close down a slot machine
631,797 669,0841.265,315
Anyone can report an underage player, either to the staff of
the location or directly to RAY’s
customer service. The report can
also be made to the Police Board,
which monitors gaming activities.
Inspection visits by an external partner 1,3861,445
Gaming locationinspections by the
Gaming supervision unit 4,269
The success of monitoring underage
playing in gaming locations*
20132012
2011
Monitoring and supervision of underage gaming (number of times)
Inspection visits by RAY’s maintenance representatives91,80071,000
-
-
4,1065,310
Number of notifications about suspected cases of underage gaming
Notifications made by customers
22 47123
Notifications made by RAY personnel
2338 -
Notifications made by an external partner
2949 -
Number of game permission requests set in gaming locations
during an inspection, per year 0 3Number of contract terminations with a business partner,
due to underage gaming
0 0* ) Methods of monitoring playing at gaming locations changed in 2012, which also affected RAY’s reporting on the monitoring of underage playing.
26
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
Age limit inspections in arcades
2013
2011
Number of age checks
77,579 58,61880,601
Number of entry refusals 26,143 24,19928,616
Percentage of entry refusals (%)
33,7
41,335,5
1
0,71
7,383,347
7,889,6238,088,863
Percentage of age limit inspections,
in relation to the number of visits (%)
Number of visits
“In your opinion, how well is
age limit monitoring in gaming locations carried out?”
2012
People’s opinion on the success of age limit
monitoring in 2006–2013
2013
7
45
2012
6
39
10-12 2011 4
36
1-6 2011 3
34
2010 2
33
2009 2
32
2008 2
26
0%
25%
10
16
41
7
9
27
2006 3
37
14
42
15
43
16
44
9
8
35
8
28
2007 3
6
28
14
13
Law amendment*
17
8
45
19
9
44
19
50%
75%
Very well
Quite well
Unsure
Poorly
Very poorly
100%
* The minimum age for gambling was raised to 18.
Source: Taloustutkimus Oy’s Omnibus survey
RAY TODAY
THE PLAYER’S WORLD
27
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
THE PLAYER’S WORLD
Preventing gaming problems
Some players develop a problem
with compulsive gaming. RAY
does not treat problem players,
but it does support the treatment
of gaming addictions and the development of treatment methods.
In addition, RAY offers tools for
controlling gaming.
RAY has its own Internet gaming
service, Know your limits. The
service offers comprehensive
information and different kinds
of tools for controlling gaming. In
2012, RAY introduced the Playscan
tool for controlling gaming in the
Internet gaming service.
According to a general population survey (National Institute
for Health and Welfare, 2011), the
estimated number of people with
problems of different levels with
gaming is 110,000. The same number in 2007 was, approximately,
125,000.
The use of Playscan is voluntary
and it is free for the player. It
analyses gaming behaviour and
reports the changes that have
occurred to the player weekly.
Problem players engage in all
types of gaming, more than average. In addition, playing on the
Internet is common for players
with severe problems. The most
common causes of gaming problems are slot machines and poker
games.
Together with the other gaming
companies, RAY funds the activities of the gambling helpline and
Internet service Peluuri. Peluuri
operates throughout Finland and
it is free of charge.
Peluuri’s key figures
2013
Number of answered calls
2012
2011
2,566 2,9752,824
Number of calls about gambling problems
Percentage of slot machines as the main
source of the problem (%)
1,301 1,3741,189
50
5863
Source: Peluuri
Number of measures taken to prevent
excessive gambling (number)
Voluntary gaming bans at arcades Voluntary gaming bans and
restrictions at the casino 2013
2012
2011
224 213218
589 621595
Gaming bans and restrictions imposed by the casino,
208 196177
due to problem playing Discussions about the problem with
the customer at the casino 1
Return conversations with the
customer at the casino 8 2737
489 346545
1) Some of the discussions about the problem with the customer are included in return conversations, because the discussion about the problem has been conducted together with the return conversation.
28
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Controlling gaming through digital channels*
THE PLAYER’S WORLD
20132012
2011
Mandatory gaming limits set for gaming
Gaming has stopped at the gaming limit
(number of times)
543,622**
Gaming bans set by players
Number of gaming bans set by players 1
59,31449,61331,771
Number of different players who
have set a gaming ban 18,043 --
Number of panic button uses 2
10,834 --
Number of different players who have
used the panic button)
2,417 --
Tools for monitoring one’s own gaming
Number of players who have begun to use
Playscan during the year Total number of players who have
started using Playscan
1,443
3,111
Number of times the PeliTesti test was completed 3 824
Registered players
Number of new registered players
during the year
56,822 73,01388,614
Total number of registered players
277,786220,964 14,951
*
** 1) 2)
3)
Customers can apply for a voluntary entrance ban to RAY’s
arcades and the casino, and they
can impose a voluntary gaming
ban on themselves in the Ray.fi
Internet gaming service. They can
also apply for a limitation of visits
to the casino. After the limitation
of visits or entrance ban, the player
can have a return conversation
with the casino, if he or she wants
to continue being a customer of
the casino.
Information only gathered from the last years, due to a new reporting method.
Reporting period: June–December 2013.
Gaming bans with the length of 1 week, 1 month, 3 months, 6 months or 1 year.
Gaming ban with the length of 12 hours.
Does not include the completed PeliTesti tests done when starting to use Playscan
or during regular use of Playscan.
RAY’s customers also have an opportunity to control their gaming
at gaming locations. When using a debit card, the player must
set a daily loss limit for gaming,
between zero and one hundred
euros. Daily and monthly limits
for gaming must also be set when
registering for the Ray.fi Internet
gaming service.
The Ray.fi Internet gaming service
also has a panic button; by clicking it, players can prevent themselves from gaming at the site for
the next 12 hours. It is not possible
to play RAY’s games on credit.
RAY offers its personnel information on problem gaming and
ensures that the personnel is prepared for meeting customers with
gaming problems. During the year
of operations, a gaming control
programme for RAY’s own personnel was published. The main
focus of the programme is on
prevention, the early identification
of misuse and direction towards
treatment.
29
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
BUSINESS OPERATIONS
RAY offers entertaining and exciting games in a responsible manner. The
association ensures the players’ legal protection, works to prevent misuse and
crime, and minimises the harmful social effects of gaming. Success requires
that the games are located at the best places of business and that the games
are distributed over several channels.
RAY’s positive development also continued during the year of operations.
The profits increased by EUR 16.3 million, or 2.1 per cent. Growth was particularly strong in digital gaming. It increased by 21.5 per cent.
BUSINESS OPERATIONS
Gaming revenue
Research and product development
Use of the gaming revenue
Environmental responsibility
30
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
BUSINESS OPERATIONS
Gaming revenue
The profits from games increased
to EUR 791.4 million during the
year of operations. The relative
cost-efficiency remained the
same, even though it lagged EUR
12 million or 0.8 per cent behind
the target profit. The profits for
the period totalled EUR 419.5
million, which was an increase of
EUR 11.5 million, or 2.8 per cent,
compared to the previous year.
The profit percentage was 60.2
per cent. Instead, the profit for
the financial period of EUR 420.1
million lagged EUR 2.8 million
behind the goal. Even though the
goal was not reached, the profit
for the financial period increased
by EUR 10.9 million, or 2.7 per
cent, from the previous year.
The largest amount
of profits was generated by the slot
machines, located
in the premises of
business partners.
There were EUR 30.3 million used
for investments in slot machines
and table games, which is one
million euros more than during
the previous year. RAY paid EUR
94.8 million in lottery tax from the
gaming revenue. RAY paid EUR
101.9 million for space rental for
entrepreneurs during the year of
operations.
The growth of profits was the
strongest in digital channels,
meaning the Ray.fi Internet gaming services. Its profits increased
to EUR 60 million, which includes
EUR 10.6 million in growth, or 21.5
per cent.
The largest share of RAY’s profits, amounting to over EUR 593
million, was still generated by
slot machines situated in partner
premises. There was EUR 5.9 million in growth in the gaming locations, which is one per cent more
than during the previous year.
Even though the profits at service
stations were lower than during
earlier years, the growth at shops
and places of business continued.
This was affected by the development of the selection of games,
the new multi-game machines
and adding card payment terminals to slot machines. The number
of gaming locations decreased by
159, or by 2.1 per cent.
Gaming revenue in 2013 (MEUR)
1.8%
0.2%
3.5%
7.6%
12.1%
74.7%
Gaming locations 591.5
Casino Helsinki 27.9
RAY’s arcades 96.1
Casino games in restaurants 14.1
Digital channels 60.0
Sales and rent 1.8
Total 791.4
Gaming revenue by distribution channel (MEUR)*
2013 Change-% 2012 Change-% 2011
Gaming locations
593.3
1.0
587.4
2.5
572.9
RAY’s arcades
96.1
1.2
95.0
0.9
94.1
Casino games in restaurants
14.1 -2.8 14.5-2.6 14.9
Casino Helsinki
27.9-3.1 28.74.7 27.5
Digital channels
60.0 21.5 49.466.329.7
* ) Revenue includes sales and rent (for example, currency-counting machines).
31
RAY TODAY
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BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
Profits and numbers of
customers
The revenue from RAY’s own arcades increased by EUR 1.1 million,
or 1.2 per cent. The slot machines
resulted in growth, whereas the
profits from table games continued
to decrease slightly. The distribution
of the new Pelaamo arcade concept
began during the year of operation.
It aims to create one single uniform
look to all of RAY’s arcades, which
include the Täyspotti, Potti and Pelikioski locations.
The renewal will be complete by
2015, at which point, all arcades will
be called Pelaamo. At the end of
the year, there were a total of 86
arcades, while during the previous
year, there were 77. The number of
arcades increased by 7.5 per cent
during the year of operation. The
number of visits at the arcades
during the year of operation was
7.383,347 in total.
The profits from the restaurant
casino games decreased by EUR 0.4
million, or 2.8 per cent. One reason
for the decrease may be that the table games continued to decrease. At
the end of the year, there were 206
BUSINESS OPERATIONS
game tables, while last year, there
were 226 tables, meaning that their
number decreased by 8.8 per cent.
With the table games, the distribution of additional blackjack games
continued. At the end of the year,
approximately one hundred game
tables have an additional game.
Even though the number of game
tables decreased, the remaining
tables made a better profit than
before.
The profit from digital channels
increased by EUR 10.6 million, or
21.5 per cent. The driving forces
of the increase were the Internet
casino games, but the popularity of
Internet poker also increased. Mobile
and tablet games were published at
the start of the year. There are seven
slot machine and casino games in
the mobile service. They can be
played with most of the smartphones and tablet computers on the
market.
At the end of the year, the share of
the mobile gaming service increased
to over 20 per cent of the network
traffic at the gaming site. There
are roughly 160 games at the Ray.fi
RAY TODAY
Internet gaming service. There were
56,822 new customers registered
during the year. In total, the service
had 277,786 registered customers at
the end of the year.
The profits of Casino Helsinki decreased by EUR 0.8 million, or 3.0
per cent. Despite the decrease, the
casino’s relative cost-effectiveness
remained the same. The development of the casino continued in
2013. The table game area was renewed and a new kind of sports-oriented Sports Bar Casino Helsinki
was opened at the restaurant. The
new concept includes sporty content, such as 23 sports channels,
a programme with presenters and
restaurant services that match the
style. Despite the decrease in profits,
the goal for new customers was realised. The number of customers at
Casino Helsinki was 280,000.
The Casino Vaalimaa project has
progressed to the project phase. All
responsible project managers have
been chosen and the planning of
the activities has started. Despite
a delay in the construction, Casino
Vaalimaa is planned to open at the
end of 2015.
THE PLAYER’S WORLD
BUSINESS OPERATIONS
During the year, the development of
operations continued and the development of customer service culture
was started. The experiences gained
were excellent and the work done to
develop the service is already visible
in improved customer service.
Distribution of the gaming revenue
in 2013 (MEUR)
10.6%
5.2%
8.4%
50.9%
12.0%
13.0%
Given to the Ministry of Social Affairs
and Health for funding 402.5
Space rental 102.8
Lottery tax 94.8
Personnel costs 66.4
Net investments 41.2
Other expenses 83.7
Total 791.4
FUNDING ACTIVITIES
32
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
BUSINESS OPERATIONS
Research and product development
RAY actively monitors the
gaming and opinions of Finnish
adults. In addition, their attitudes
are measured annually, for example, with the Omnibus population survey. The players’ views
are studied to support product
development and distribution decisions via various player studies.
In addition to Finnish studies,
RAY has international studies
made, the target group of which
includes important European slot
machine countries.
The most important issues in
the year of operations included
the publication of mobile games
and the further development of
the Loyal Customer features. In
addition, RAY published several new games. With regard to
profit, the most successful were
the addition of the RAHA game
to the gaming locations and the
new additional Kulta-Jaska game,
Tunturin timantit.
During the year of operations,
the product development of the
new RAY cabinet began, and
the renewal of the slot machine
platform and the background
systems continued. Both improve
the reliability of slot machines
and enable the remote updating
of games.
RAY used, approximately, EUR
2.7 million in total in research and
product development, which is
EUR 0.1 million less than during
the previous year.
RAY Loyal Customer
membership
The winnings of the Onnenpotti jackpots at gaming locations
and arcades were increased.
The number of Loyal Customer
memberships increased slower
than expected, which is why the
concept updates were started.
At the end of the year, there were
283,000 registered RAY Loyal
Customers. There was a growth
of 60,000 RAY Loyal Customers
or 21 per cent from the previous
year.
New games of the
year: Väinö ja
vuorenpeikon aarteet
and Marja Tyrnin
munakello.
33
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
BUSINESS OPERATIONS
Use of the gaming revenue
Every year, RAY distributes the
gaming revenue to the activities of social welfare and health
organisations and for the benefit
of Finnish war veterans. In addition, RAY pays lottery tax, as well
as space rental to its business
partners.
In 2013, RAY disbursed a total of
EUR 402.5 million to the Ministry
of Social Affairs and Health to be
used for the funding of organisations in the coming years. A total
of EUR 301 million of RAY’s funding was granted to organisations
in 2013. During the year, roughly
EUR 112 million was also allocated
to the State Treasury for the rehabilitation and care of war veterans.
Environmental responsibility
In 2013, RAY paid a total of EUR
102.8 million as space rental to its
business partners. The payments
are compensation for RAY’s slot
machine and casino games located in the premises of its business partners.
RAY paid a total of EUR 94.8
million in lottery tax to the State
from the gaming revenue.
Most of RAY’s environmental load
is generated from the manufacturing, transport, maintenance and
scrapping of slot machines, and
the energy consumption of the
slot machines. The RAY-house in
Espoo is involved in the Green Office environmental management
system.
RAY designs its own slot machines. The recyclability of the
materials, the need for maintenance of the parts and serviceability and reuse, as well as the
energy efficiency of the slot machines, are taken into account in
the assembly of the slot machines.
The casino game tables and the
slot machines at Casino Helsinki
are purchased from international
suppliers.
In 2013, RAY went through a sliding transition to the use of remote
downloads for the slot machine
software updates. This is a significant change, as previously, the
software updates were carried
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
out manually 4–6 times per year.
During 2014, the plan is to double
the remote downloads of software
updates.
The recycling and reuse percentage of slot machines is approximately 98 per cent. The recycling
of slot machines is mainly done
by hand, which means that the
activity also employs people. The
materials can be processed further in an energy and environmentally friendly way. The useful life of
a slot machine is, approximately,
six years.
RAY is responsible for the maintenance and replacement of slot
machines in the gaming locations
at its business partners’ premises, its
own arcades and Casino Helsinki.
The maintenance and production
vehicles are driven for, approximately, four million kilometres per
year altogether.
An emission limit has been set on
the production, maintenance and
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
34
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
company vehicles owned by RAY. The
average emissions of RAY’s vehicles are
currently 147 g/km, which is less than
the target limit for 2015. The routes of
the maintenance and production vehicles are planned, so that unnecessary
driving can be avoided.
RAY uses EKOenergy certified by WWF
Finland at all of its properties with their
own electricity agreements. In practice,
EKOenergy covers over 80 per cent
of the total electricity consumption of
RAY’s properties, which is, approximately, 10,900 MWh per year.
EKOenergy is used at the RAY-house,
Casino Helsinki, RAY’s offices, and some
of the arcades.
RAY’s personnel are instructed on how
to decrease energy consumption and
they are encouraged to act in an environmentally friendly way.
BUSINESS OPERATIONS
RAY’s key figures in environmental responsibility
Electricity consumption of all properties (MWh) 1
2013 10,889
2012 9,051
2011
8,545
Percentage of green energy out of the electricity consumption of properties (%) 83
88
87
Electricity consumption of installed slot machine (MWh)
11,828
11,838
10,984
District heating consumptio (MWh) 2
3,806
4,392
4,069
Kilometres driven by company cars and vehicles used
by production (million vehicle km) 3
4,2
4.6
4.5
Exhaust discharge of vehicles on average, gCO2/km
147
158
165
Green Office, main office
Electricity consumption (MWh)
3,073
2,732
2,488
Consumption of office paper (sheet/person)
3,098
4,320
4,891
-
-
4.2
Amount of mixed waste (tonnes) 4
1) 2) 3) 4) Includes the electricity consumption in gaming locations and offices, as well as holiday properties and official properties. For those properties that do not send their electricity bill directly to RAY, the consumption is
estimated, based on the size of the area.
Includes district heating consumption at the main office and at Casino Helsinki, which, together, form almost 50 % of all of RAY’s properties. In many locations, heating is included in the rent, which prevents RAY from gathering information. Includes the vehicles used by production and maintenance, as well as company cars (for company cars in
free use, the full distance driven is covered, while for other company cars, only the cost of commuting is
covered). In Autumn 2012, the main office combined their mixed and energy waste into burnable waste, which is why mixed waste is no longer transported to landfills; this allows RAY to utilize the energy contained by the waste.
35
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
FUNDING ACTIVITIES
RAY’s funding activities have a legally mandated goal and basic mission: to
promote health and social welfare by supporting the activities of non-profit
organisations and foundations. RAY’s funding ensures the operation of hundreds of social and health care organisations in Finland,
affecting the lives of hundreds of thousands of Finns.
FUNDING ACTIVITIES
Fund allocation in 2013
The Act on Slot Machine Funding
Assistance was renewed
Guidance and training
Effective organisation work
36
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
FUNDING ACTIVITIES
RAY´s value chain
RECIPIENT OF ASSISTANCE
ORGANISATION WORK
RAY’S FUNDING ACTIVITIES
RAY’S GAMING ACTIVITIES
BUSINESS PATRNER
PLAYERS
37
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
FUNDING ACTIVITIES
Fund allocation in 2013
In 2013, RAY distributed over EUR 301
million to 779 organisations, as grants
for 1,596 different targets. RAY supports a wide range of organisations,
including associations for various illnesses and disabilities, as well as substance abuse, senior citizens’, mental
health and child protection associations. In addition, in 2013, a total of
EUR 112.3 million was allocated towards
the rehabilitation and care of war veterans through the State Treasury.
Funding is granted, according to the
funding strategy approved by RAY’s
Board of Directors. The granting of
funding is also regulated by the Lotteries Act, the Act on Slot Machine
Funding Assistance and the contract
between RAY and the Ministry of
Social Affairs and Health on the result
targets of the funding activities.
In 2013, RAY’s funding principles and
criteria were clarified for the funding of
education, organisations working with
Finnish expatriates, investment grants,
and organisations offering material
assistance. New instructions were
published on e.g. grants for member
organisations and the handling of general expenses.
Largest beneficiaries in 2013 (EUR) ApplicationsGranted
funding
Y-Foundation
Funded operational entities in 2013 (MEUR)
9,578,0007,770,000
Finnish Federation of the Visually Impaired
7,710,000
7,139,000
Federation of Mother and Child Homes and Shelters
9,068,000
5,442,000
Ehkäisevä Päihdetyö (EHYT) association
6,740,000
5,054,000
Hyvinvointilomat association
4,910,000
4,910,000
Maaseudun Terveys- ja Lomahuolto association
4,850,000
4,850,000
5,171,000
4,836,000
ASPA Housing Services Foundation 6,788,000
4,512,000
Service Foundation for People
with an Intellectual Disability
5,555,0003,993,000
Finnish Association for Mental Health
5.4% 1.2%
Public health work 113.7
Activities for the elderly 37.7
Work with people with
physical disabilities 34.0
6.2%
7.0%
37,8%
37.8%
8.5%
Work with children and families 30.3
Substance abuse and addiction work 25.5
Work with people with sensory disabilities 21.1
Youth activity 18.7
10.1%
Social holiday activities 16.4
SOSTE Finnish Society for Social and Health
10,886,666
Funding applications and
granted funding
Funding applications (MEUR)
Number of funding projects and activities applied for
Granted funding (MEUR)
11.3%
3,900,000
12.5%
Assistance in crisis situations
and rescue services 3.7
Total 301.0
2013 2012 2011
495487423
2,3982,3672,426
301282268
Number of projects and activities that received funding 1,5961,5571,587
Monitoring the use of funding
(number)
2013 2012 Payment requests
2,438 2,3112,406
Annual surveys
2011
807839934
Inspection visits
605665
Monitoring visits 1
87 6122
Final reports 2
103100
-
1) Monitoring visits began in 2011.
2) The first final report was drawn up in 2012.
New key figure in 2013.
Granted funding by category in 2013 (MEUR)
9.2%
Allocated operative funding 143.0
17.8%
Project funding 76.8
47.5%
General funding 53.5
Investment funding 27.7
25.5%
RAY TODAY
38
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
FUNDING ACTIVITIES
The Act on Slot Machine Funding Assistance was renewed
The Act on Slot Machine Funding
Assistance was renewed during
the spring of 2013. The renewed
Act entered into force on 1st June
2013, and it will be applied mainly to
the slot machine funding granted
starting from 2014. The purpose of
the renewal is to simplify applying
for funding and the decision-making system and to make the monitoring of the use of the funding
more efficient.
Important changes include:
• The distribution of slot
machine funding was trans-
ferred from the Government to the responsibility of the Min istry of Social Affairs and Health. In addition, some of the dead lines related to the funding
application and monitoring practices will be provided for in a Ministry of Social Affairs and Health decree, instead of a Government decree.
•
•
•
The transfers of granted funding and small and technical changes to the funding decision will be decided upon at Fin-
land’s Slot Machine Association (RAY) (previously, decisions were made by the Ministry of Social Affairs and Health).
The period of obligation to use
the funding will be reduced from 30 years to 20 years for housing acquisition, construction and renovation funding.
Organisations receiving
funding will generally be
required to provide an auditor’s report on the use of funding.
Guidance and training
RAY provides guidance and training for organisations in applying
for funding and their productive
use. The “Haku päällä” (Let’s apply) training organised by RAY’s
funding department at five locations reached over 400 actors
from various organisations.
In the training events, organisations received concrete advice and
guidance for applying for funding.
A separate event was organised
for new recipients of funding, in
which practical issues related to
the use and reporting of funding
were discussed.
During September–October 2013,
the “Vaikuttavaa!” (Effective!) tour
of training events was organised
at six locations. Organisations receiving RAY funding were invited
to the events. A total of over 800
organisation personnel participated in them. The trainings dis-
cussed the use of funding in more
detail, as well as the results of the
organisations’ activities and their
reporting.
Approximately 500 people interested in the communication of
social and health care organisations participated both online and
on site in the communication day
for the organisations organised
by RAY in September. Among
other things, the procurement of
communication and marketing
services, social marketing and the
view of media on the activity of
organisations were discussed at
the event.
In addition to their own training events, the experts of RAY’s
funding department actively
participate in training and seminars organised in cooperation with
other actors.
39
RAY TODAY
THE PLAYER’S WORLD
BUSINESS OPERATIONS
FUNDING ACTIVITIES
THE BENEFICIARY’S WORLD
RAY’S RESPONSIBILITY REPORT AND ANNUAL REPORT 2013
FUNDING ACTIVITIES
Effective organisation work
RAY monitors the results and effects of the activities of organisations that receive funding. In 2013,
attention was paid in particular
to the largest organisations that
received targeted operations funding and to the projects involved
in the “Emma & Elias” funding
programme.
The monitoring is used to collect
information on the extent and
quality of the activities that receive funding, as well as the realisation of predetermined goals. The
information is used in preparing a
funding proposal.
RAY’s goal is to direct funding
more accurately than before towards activities with real demand
and need, and which promote the
health and well-being of people
the best.
The information collected in the
monitoring and the analyses
drawn up based on the results are
also transmitted to organisations,
which can use them in developing
their own activities.
Recognition for good work
In April 2013, RAY granted the first
“Vaikuttavaa!” (Effective!) awards
for three important funding targets.
In the future, the awards will be
given to organisations that have
reached their target group particularly well and have accomplished
important and permanent results
and effects with their activities.
The first awarded projects are:
• The project by Exit – pois
prostituutiosta ry that prevents sexual harassment and the
purchasing of sex targeted at young people.
•
•
The project by the Finnish
Association on Intellectual
and Developmental
Disabilities (FAIDD) with the aim of supporting children and young people with FASD, which collected a broad range of
information for people working with children and young people on the different kinds of life
situations of preschool or school age children who have been exposed to alcohol at the foetal stage and the support they need.
The project by Pesäpuu ry, in which young people with a background in a foster home, the “Selviytyjät” (Survivors) team, were brought into the development of the working methods of child welfare, as experts by experience.
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Stronger influence with funding
programmes
In 2013, RAY’s second own funding programme “Eloisa ikä” was
started. The “Emma & Elias” funding programme that promotes the
well-being of children and families, which started the preceding
year, received reinforcement in
2013 from the projects selected
for the programme.
The goal of the “Eloisa ikä”
programme is to promote and
strengthen the possibilities to act
for people over 60 in their everyday lives. The programme pays
particular attention to promoting the psychological and social
well-being of the elderly.
During the first year of operations
of the programme, 14 sub-projects were included; geographically, they cover Finland, from
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Utsjoki in the north to Helsinki in
the south. The northernmost of
the projects is the “Muittohallat”
project by SámiSosteri that works
to support Sámi people with
memory illnesses.
Of national projects, e.g. the
“Mirakle” project by the Finnish
Association for Mental Health
(FAMH) and the “Yhdenvertainen
vanhuus” (Equal old age) project
by Seta are included. The Central
Union for the Welfare of the Aged
coordinates the programme’s
activities.
At the start of 2013, RAY’s third
funding programme was presented to the organisations: the
“Paikka auki” programme helps
young people to find employment. The goal of the programme,
which starts in 2014, is to create
jobs for young people in organi-
sations and to find new ways to
employ young people under the
threat of social exclusion.
RAY is also involved in the National Development Programme
for Social Welfare and Health
Care (Kaste). The goal of the
programme is to reduce inequalities in health and well-being and
organise the social welfare and
health care structures and services in a client-oriented way.
eradicate long-term homelessness
completely by 2015. With RAY’s
investment funding, organisations acquire supportive housing
for the homeless, young people,
and released prisoners. Of other
funding programmes in the scope
of RAY’s funding, the programme
for providing housing for the
intellectually and developmentally
disabled and the severely disabled
can also be mentioned.
RAY funds the share of the Kaste
programme’s cooperation projects
as a part of its normal funding
activities.
RAY also annually provides,
approximately, EUR 10 million in
funding for organisations involved
in the Government programme to
reduce long-term homelessness.
The goal of the programme is to
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RAY’s funding was divided among all Finnish provinces and 163 municipalities. In 2013, there were
779 that received funding. The activities of these organisations reach a large number of Finns,
one way or another.
The work of the organisations promotes the smooth running of everyday life, strengthens the
sense of communality and increases involvement for the common good. The organisations’ activities both prevent problems that threaten health and social well-being and they also support
people in difficult situations.
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Support for strengthening health and
everyday welfare
Support for preventing problems that
jeopardise health and social welfare
Support in case of problems
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Support for strengthening
health and everyday welfare
RAY supports activities that promote people’s ability to manage
their lives and healthy lifestyle,
and strengthens social networks
and sense of communality.
Examples of supported activities include family centre activities, developing the operational
preconditions and cooperation of
regional organisations, social holiday activities and the activities of
immigrants and minority groups.
“Yksi elämä” (One Life) projects
promote vascular health
The vascular health of Finns is
now promoted with joint forces,
when Aivoliitto, the Finnish Diabetes Association, and the Finnish
Heart Association gathered their
separate health promotion projects
under the One Life umbrella project with RAY’s support. By working together, the public health
organisations increase the
Support for preventing
problems that jeopardise
health and social welfare
effectiveness of their actions and
prevent overlaps.
The goal of the One Life projects
is that people promote their own
health and know that they will
receive good care if they need it.
There are several sub-projects under the project umbrella, carried
out during 2012–2017. The purpose
is to influence citizens, organisations, health care structures and
the whole society, so that the
public health improves.
The main objectives are:
• Lifelong support for vascular health
• Prevention of vascular diseases and promotion of early
diagnosis
• Including rehabilitation and peer support, as a part of the good care of diseases
RAY supports the prevention of
social exclusion and significant
health problems, as well as adjustment training, peer support and
substance abuse prevention work.
ELVIS Culture House – a meeting place for young adult mental
health rehabilitation client
The ELVIS Culture House offers a
meeting place, where young adult
(18–35 years of age) mental health
rehabilitation clients can find
meaningful things to do in their
everyday life, through functional
peer support and creative activities.
Working together strengthens the
young people’s social relationships
and makes it possible to meet
others who are interested in the
same things. At the same time, the
young people learn new things
and are able to develop their life
management skills.
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Support in case of problems
Funding was granted for e.g. promoting employment, rescue services, the work of informal carers
and for war veterans’ organisations.
Muistiluotsi network helps people
with a memory illness and their
families
Muistiluotsi is an expert and support centre network for people
with memory illnesses maintained
by the Alzheimer Society of Finland’s member organisations and
supported by RAY.
Muistiluotsi also supports the volunteer and peer activities related
to memory disorders and illnesses,
offers information, guidance and
advice for people with a memory illness and their families, and
provides a chance to influence and
participate in activities that facilitate everyday life.
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