The Belleville News-Democrat

The Belleville News-Democrat
Reaching more than 7 out of 10 metro-east adults
Always reach 71% of metro-east adults
by combining print & online platforms
The BND reaches:
• 75% of males age 18+
• 67% of females age 18+
• 70% of College Graduates
• 81% of those with a Household Income of $75,000+
71%
Total
Adults in
Metro East
Source: Clark, Martire & Bartolomeo, 2013; Base: Total Respondents
BND and bnd.com readers are diverse
Reader
Composition
Daily Print
Readers
Sunday Print
Readers
bnd.com
Readers
Male
Female
54%
46%
47%
53%
55%
45%
Age 18-34
Age 35-49
Age 50+
13%
15%
72%
11%
21%
68%
39%
22%
39%
HHI < $35,000
HHI $35,000 - $74,999
HHI $75,000+
25%
38%
37%
29%
36%
35%
20%
26%
54%
High School Ed. or Less
Some College
College Graduate +
27%
40%
33%
27%
32%
41%
14%
41%
45%
Source: Clark, Martire & Bartolomeo, 2013; Base: Print - Total Respondents; bnd.com - Among those with internet access
The BND is the single most useful advertising
source for reaching the metro-east
BND/bnd.com
All Other
Internet
Advertising via
Mail
Television
St. Louis PostDispatch
Radio
Yellow Pages
32%
23%
19%
15%
4%
4%
1%
Source: Clark, Martire & Bartolomeo, 2013; Base: Total Respondents among those answering
Put the BND advertising network
to work for you!
Digital
• Expand reach to
upscale, younger
users
• Power of local
brand promotes
credibility
• Number one local
media site
Print
• Local reach
• Upscale readers
• High level of
engagement
• Most trusted
resource for news
and advertising
Magazines
• Targeted by special
interest
• Strong contextual
content
• Build reach on a
more defined scope
YES!
Your Essential
Shopper
• Reach nonsubscriber
households that
have requested
your advertising
information
Increase reach on a broader or more defined basis with blended campaigns.
Increase frequency against target to bolster campaign effectiveness.
Extend your reach with bnd.com
Every month bnd.com reaches nearly
750,000 unique visitors who view
more than 6.5 million pages.
• The combined BND print and online editions reach
more than 153,000 readers daily
• Unlike other media, unduplicated audience of print
and online combined readership continues to grow
• Visitors come from both Illinois and Missouri, have
high household incomes and are highly educated
bnd.com Audience, 2014 Monthly Averages
Page
Views
6,552,008
Daily
Unique Visitors
46,538
Sources: Omniture, February 2015; Clark, Martire & Bartolomeo, 2013
DMA Daily
Unique Visitors
25,541
Extend your reach through mobile platforms
BND Mobile
Get your message in front of BND’s
growing mobile audience
TRAFFIC
Over 3.5 million monthly page views and growing
ACCOUNTABILITY
Track the success of your campaign
with monthly reports
BND Mobile Audience,
2014 Monthly Averages
Mobile Page Views
3,052,815
Source: Omniture, February 2015
Mobile Daily
Unique Visitors
23,353
Your message is sure to be seen
with Rich Media ads online
Page Takeover
Floorboard
Floating Flash
Corner Peel
Wallpaper
Page Takeover
Boost your business with dealsaver®
Work with the BND to attract new customers by offering great discounts
through dealsaver.
No upfront cost
Local media exposure
New & repeat customers
Guaranteed revenue
Measurable results
Great word of mouth
Use of dealsaver® has grown and is now used more
than some of its well-known competitors
12%
dealsaver
7%
12%
Google Offers
10%
9%
Other daily deal sites
10%
6%
LivingSocial
11%
5%
RetailMeNot
10%
Source: Clark, Martire & Bartolomeo, 2013; Base: Among those with web access
2013
2011
With bnd.com and Yahoo!, reach 90%
of the total online audience in the St. Louis DMA
The BND and Yahoo! alliance provides an
unparalleled combination of local reach
Local penetration with bnd.com
Large scale reach of Yahoo!
The BND online network reaches
of adults in the
metro-east
when combined
with Yahoo!
Source: ComScore, February 2011
Reach the right people, right message,
right time with Yahoo!
Behavioral Targeting: Your ad is
delivered Only to customers who are
active shoppers for your products in the
St. Louis DMA.
Demographics: With Demo Targeting,
your ad is delivered ONLY to the gender
and age grouping of consumers you want
to reach within the St. Louis DMA.
Time of Day: Your ad is delivered ONLY
during the time of day that will drive the
greatest response to your business,
reaching customers throughout the St.
Louis DMA.
Geo Targeting: Your ad is delivered only to customers in your area that you want
to reach within the St. Louis DMA.
Increase your market share
with the power of ROP
ROP builds reach and communicates
on many levels with a dynamic
audience
ROP ads tell readers what to buy and
where to get it
ROP has a short turnaround time,
giving you the ability to make
changes quickly
ROP grabs reader attention with
unique ad sizes and placement
Reach your target market by section
Section A: Local/National News
Section B: Sports
Section C:
• Lifestyle
• Monday - Family
• Tuesday - Taste
• Thursday - Scene
• Friday - Home
• Sunday Lifestyle
• Wednesday Classified & Saturday Wheels automotive section
Section E: (Sunday) Real Estate
Section F: (Sunday) Jobs/Career Connection
Put your message first
with section front ads
6-Column, full color strip ad
on section fronts
Available in
Main News,
Local, Lifestyle
or Sports
6 col. X 3”
Full color
Exclusive Front of Section Placement
Take over the front page
with a SPADEA wrap
Make your business the lead story
Put your advertising message around the BND on any
day and get the very best position available to capture
reader interest.
• Make your ad message the center of attention
• Unparalleled exposure and visibility
• Cover the market
• Huge impact with color
• Guaranteed positioning
• Package includes a Page Takeover and/or YES! spadea
Make your business part
of the Sunday comics
Spadea
• Two full pages in Sunday’s newspaper
• Among comic readers, nearly 50% read the
comics first, second only to the front page
• 70% of adults with internet access read the
Sunday comics
Strip Ads
• Front of section placement
• Exclusive position – only ad on the page
• Full Sunday circulation
• 6 x 4 Full color ad
Extend your reach with YES! Your Essential Shopper
Reach more of your best prospects by combining traditional Sunday newspaper
subscribers with a unique channel for delivering non-subscriber households that have
requested your advertising information.
YES! increases household penetration in highly desirable ZIP codes – allowing better
reach to your target customers. This increased reach creates more customer opportunities,
more store traffic and more sales.
St. Clair County: 12,000
62208
62220
62221
62223
62226
62243
62258
62260
62269
62285
–
–
–
–
–
–
–
–
–
–
Fairview Heights
Belleville
Belleville
Belleville
Swansea
Freeburg
Mascoutah
Millstadt
O’Fallon
Smithton
Madison County: 12,000
62025
62034
62040
62062
62232
62234
62294
–
–
–
–
–
–
–
Edwardsville
Glen Carbon
Granite City
Maryville
Caseyville
Collinsville
Troy
Total Households: 24,000
Get creative with unique products
Make your message the first
thing readers see with
Impact Notes (3” x 3”) on
the front page & printed
poly bags
Reach your customers
with our niche publications
618: 6 issues/year
• Features local stories, keeping up with
trends, tips & decorating ideas for 618
area code residents
Prime Life: 6 issues/year
• Information for mature minds, bodies &
souls
• Informative stories about sports, travel,
recreation, lifestyles, education, food,
entertainment and more
*All magazines are available on bnd.com in pdf format and are
printed with slick and glossy covers
The Belleville News Group maximizes
your reach in the metro-east
• Belleville News-Democrat
Serving St. Clair, Madison, Bond, Clinton, Monroe, Washington
& Randolph Counties
Daily: 34,458 • Sunday: 44,851
• O’Fallon Progress/Command Post
Serving O’Fallon, Shiloh & Scott AFB
Thursdays: 10,200
• Highland News Leader
Serving Madison, Clinton & Bond Counties
Thursdays: 4,000
• Highland Advertiser Direct
Serving Madison, Clinton & Bond Counties
Monday: 7,750
• YES! Your Essential Shopper
Serving Madison & St. Clair Counties
Sunday: 24,000
Reaching
299,643
readers in 8 counties
Source: Alliance for Audited Media (AAM, formerly ABC) Publisher’s Statement 9/30/14; Readers are 3.3 per copy.
Survey Methodology
Research Company: Clark, Martire & Bartolomeo, 2013
Area Covered:
Metro-east
Period Covered:
Interviews conducted in 2013
Survey Method:
Telephone interviews
Respondents:
Men and women ages 18 and older
Sample Size:
508 interviews
Projection:
Total sample projected to represent 256,116 adults in the Metro East
Minimum Base:
No analysis is to include a base with fewer than 50 respondents
Data Presentation:
Numbers in reports are projected from sample numbers
Thank You
We look forward to developing
our partnership and meeting
the needs of your business.