PRINCIPAL

PRINCIPAL
Partner Programme
Toshiba
Partner
Programme
The Toshiba Partner Programme is dedicated
to supporting our key channel partners and
helping them achieve success through a unified
goal of business development and sales growth.
Providing a solid foundation upon which to
build revenue and profitability, the Toshiba
Partner Programme outlines a framework
for beneficial partnerships focused on
achieving your business objectives.
As an expert in mobile computing, audio
visual and digital media products,
Toshiba is at the forefront of pioneering
new technologies and is able to extend
the business opportunities provided by
the convergence of these technologies
to our key partners within the Toshiba
Partner Programme.
Toshiba Partner PRINCIPAL Programme Toshiba Partner PRINCIPAL Programme Toshiba Partner
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PARTNER
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Partner
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Partner
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REASONS TO PARTNER
WITH TOSHIBA
• M
obile computing leader – Since launching our laptops
in the UK over 20 years ago, Toshiba has been focused
on mobile computing – no other vendor can claim the
same experience or heritage in laptops
• Innovative technology – Toshiba is one of the world’s
leading technology brands, with a suite of market-leading
products incorporating the arenas of mobile computing,
TV, audio visual and digital media products
• Q
uality – With over 130 years of experience in technology
markets, Toshiba has built an unsurpassed channel and
customer reputation for the quality and added-value
features of our products
• R
eliability – Toshiba’s reliability is second-to-none and
our Reliability Refund Guarantee demonstrates that belief
– if a Toshiba laptop is repaired or replaced in warranty,
the end-user customer can also get their money back*
• D
edicated to the channel – Toshiba’s business model is
exclusively focused on the channel and it is designed to
develop and support partner and customer engagement
throughout the sales cycle
• E
asy to do business with – Experts support partners
and their customers at all levels and our systems and
procedures are designed to make Toshiba easy to do
business with
• S
trong distribution channel – Toshiba prides itself
on having excellent relationships with key IT laptop
distributors in the UK. With consistent availability
of stock and competitive pricing, they are the ideal
partners for your purchases of Toshiba laptops
• C
ustomer engagement – Toshiba works with its channel
partners for outstanding customer engagement – from
web content with key propositions to Telephone Account
Managers working with partners on sales opportunities
• Service
and support – Toshiba offers its partners and
customers outstanding service, including technical
support, collect and return service, partner updates
on the latest technologies and online partner training
• C
ompelling communications and promotions –
Toshiba consistently delivers compelling channel
communications and promotions to keep partners up to
date with all the latest Toshiba news and make it easier
to sell Toshiba
• D
emand generation – Toshiba’s demand generation
programmes produce business opportunities for partners.
In addition, Toshiba’s extensive brand campaigns
enhance awareness of Toshiba laptops and increase end
user customer demand
*Terms and conditions at www.toshiba.co.uk/reliabilityrefund
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PREMIER PARTNER
benefits
Engagement
Service, Support & Training
Dedicated Telephone Account Management
Toshiba Global Support Centre
Partner Marketing and Communications
Partner Technical Resource Centre
Online Sales & Product Training
On Site Product Training
Communications Support
ON
APPLICATION
sales development
Partner Marketing Resource Centre
Loan / Demonstration Units
Marketing Tools and Collateral
Special Bids Pricing
Regular Events and Briefings
Channel Promotions
Brand and Product Campaigns
Exclusive Partner Offers
Demand Generation Campaigns
Partner Sales Incentives
ON
APPLICATION
Listing On Toshiba End-User Web Site
Bespoke Marketing Plans
ON
APPLICATION
Toshiba Partner Accreditation Logo
End-User Email Marketing (Mailout2)
*This document is intended only as a guide to the specialisms, and actual classification of partners
is at the sole discretion of Toshiba. Toshiba reserves the right to at any time (1) check and validate
a partner’s expertise and other claims in relation to a specialism, (2) re-classify or change a partner’s
specialisms (which may involve removing a partner from a specialism), and (3) change this
document, and add or remove specialisms.
Toshiba Partner PRINCIPAL Programme Toshiba Partner PRINCIPAL Programme Toshiba Partner
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rtner
PRINCIPAL
PARTNER
SECTOR
Specialist
benefits
Toshiba recognises that many
business partners focus on certain
market segments. In order to
maximise this business opportunity
with Toshiba’s mobile computing,
audio visual, and digital media
products, Toshiba offers focus and
additional support in the following
sectors. Partners must define and
demonstrate specialist sector expertise
through business planning and
engagement to take advantage
of these benefits.*
specialist sectors
SMB
Corporate
PUBLIC SECTOR
Education
E-Commerce
AV Specialist
Local Business Reseller
To discuss the benefits of these specialisms and
how to qualify for them, please contact your Toshiba
Sales Account Manager.
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PartNer BENEFIT
GLOSSARY
PREMIER
PARTNER
Principal
Partner
Select
Partner
PRINCIPAL
PARTNER
Engagement
Dedicated Telephone
Account Management
Providing dedicated telephone
account management, for assistance
with sales and marketing queries.
Partner Marketing & Communications
Partners are kept informed by regular
communications on new technologies,
products, offers, promotions, and
marketing programmes they can
benefit from.
Communications Support
Partner Marketing Resource Centre
Access to a dedicated Toshiba
Partner Portal for the latest marketing
information and sales collateral.
Marketing Tools and Collateral
Electronic marketing tools, collateral,
campaigns, event participation, etc
provide partners with the tools to
actively increase their Toshiba sales.
Regular Events & Briefings
Partners are able to attend regular
events to find out about Toshiba’s
strategies and business opportunities
plus our latest technologies, products
and services.
Brand and Product Campaigns
Toshiba will actively market its core
brand values and product innovations
to end-users to generate interest and
demand for channel partners.
Demand Generation Campaigns
Toshiba will market its key product
propositions and develop specific
demand generation activities with
key partners.
Listing On Toshiba End-User Web Site
Partners are listed on the Toshiba
end-user website to enable customers
to find their most appropriate partner.
Toshiba Partner Accreditation Logo
Partners can use the Toshiba partner
logo on their website and marketing
collateral to communicate expertise
on Toshiba products, options and
services to their customers.*
End-User Email Marketing
(mailout2)
mailout2 is an online service enabling
partners to personalise their email
campaigns with their logo, value
proposition, pricing and call to action
& then broadcast to their customer
database.
* Subject to complying with Toshiba’s brand and logo guidelines.
Toshiba Partner PRINCIPAL Programme Toshiba Partner PRINCIPAL Programme Toshiba Partner
Service, support & Training
Toshiba Global Support Centre (TGSC)
The TGSC provides a range of technical
and customer care services. Partners
can either contact the TGSC on behalf of
their customers or refer their customers
directly to the TGSC for support.
Online Sales & Product Training
To be launched later in 2008, we will
provide online training resources to
encourage Partners to build their
knowledge and expertise on Toshiba
products, options and services.
Partner Technical Resource Centre
Access to a dedicated Toshiba
Partner Portal for the latest technical
news and bulletins, driver downloads,
service maintenance manuals, support
for Microsoft service packs, technical
training courses, etc.
On Site Product Training
On request, we can also tailor
on-site product training courses to
meet our partners specific needs,
including category positioning, range
familiarisation, product features and
benefits, added-value options and
services, our latest promotions, etc.
Sales Development
Loan / Demonstration Units
Partners can access Toshiba’s pool
of laptops available for short-term
customer loan to convert business
opportunities into sales.
Channel Promotions
Regular promotions are designed
to provide partners with enhanced
margin opportunities and increased
ability to close sales.
Special BIDS Pricing
Special bids pricing is available on
request to assist Partners in winning
quantity orders of Toshiba products,
options and services*.
Exclusive Principal Partner Offers
Toshiba provides exclusive Principal
Partner offers on a regular basis through
our key distributors, designed to give
partners added-value opportunities and
increase their sales of Toshiba laptops,
options and services.
Partner Sales Incentives
Toshiba can provide sales incentives
for partners based on incremental
revenue generation – more details
available from your Toshiba Sales
Account Manager.
Bespoke Marketing Plans
Partners wishing to discuss future
marketing activities will need to
provide a marketing plan, so that
revenue, cost and ROI can be
assessed and measured
* Subject to commercial assessment by Toshiba.
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CONTACTUS
With many opportunities for you to grow and develop your business with Toshiba, we look forward to having
a long-term and productive partnership with you. If you have any queries, please do not hesitate to contact us.
Telephone
End-User Team 0844 847 8944
Channel Team
0844 875 0107
Address
Email
Computer Systems Division
Toshiba Information Systems
Weybridge Business Park
Addlestone Road
Weybridge
Surrey KT15 2UL
[email protected]
PREMIER
PARTNER
Principal
Partner
Web
www.toshiba.co.uk/computers
www.toshiba.co.uk/reseller
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Partner
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