4 Revitalizing the Community 2012 E



4 Revitalizing the Community 2012 E
Century Savings Bank belives in progress through partnerships. One of the best ways for us to succeed is to help our
community flourish as well.
Our ‘random acts of kindness’ campaign has been so successful over the last few years that we see no reason to stop!
Not only does the Bank offer discount coupons for our business customers’ products and services, we also offer free
pastries, fruits and vegetables, and other items at our business customers’ locations and at our branches to help
them build traffic and generate sales.
In partnership with Banscher Farms of Gloucester County, Century again
promoted Jersey Fresh and Grown Locally initiatives in support of the local
farming community by hosting its third annual Farm Fresh Barbeque at our
Gibbstown location.
The ‘kindness’ campaign has been highly effective in showing the deep
connection between our local bank and the local business community.
It’s a first-rate illustration of our Community Banking Plus branding and
has proven itself to be a successful two-way business generator.
Sponsoring vital special events that encourage tourism to the area is another
way Century has chosen to invest in the community and its revitalization.
Since 2009 Century Savings Bank has been pleased to act as the Presenting
and Primary Sponsor of the Bridgeton Invitational Semi-Pro Baseball
Tournament, a 2-week event that brings hundreds of visitors to the area
each night. The Invitational, now in its 46th year, acts in a non-profit capacity
raising monies to benefit various youth organizations in the Bridgeton area,
including the Police Athletic League, Bridgeton Babe Ruth Baseball League,
Cumberland Midget Football League, Miss NJ Literacy Program, and the Herb
Henry Youth Basketball League. Many of the children benefiting from these
programs are from low- and moderate-income families.
Century Savings Bank was proud to again support the Bayshore Discovery
Project in 2012 as its Sailing Season Partner. This partnership provides the
needed financial support to ensure the continuation of the Delaware Bay
Days festival – a free, family-oriented festival that attracts up to 15,000 people
to the township each year to celebrate the history, culture and environment
of the Delaware Bayshore region – as well as to defray costs associated with
its public sails on New Jersey’s Tall Ship, the AJ Meerwald. This $12,000
donation further demonstrated our continued commitment to our brand,
Community Banking Plus, which enables us to give back to our communities
and support organizations such as Bayshore Discovery Project that benefit
the entire area and allow for continued exploration of the natural resources of
the Delaware Estuary and the coastal waters of New Jersey.

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