OPEN HOUSE OPEN HOUSE - Bosshardt Realty Services

Transcription

OPEN HOUSE OPEN HOUSE - Bosshardt Realty Services
Seller’s Guide
For more information about the Bosshardt Companies and Divisions
listed in this guidebook, please refer to the following web sites:
www.BosshardtRealty.com
Bosshardt Realty Services, LLC
www.BosshardtRealty.com
Lake City
Columbia County
High Springs
Bosshardt Property Management, LLC
Alachua County
www.BosshardtPM.com
Gainesville
Alachua County
Ocala
Marion County
Bosshardt Title Insurance Agency, LLC
www.BosshardtTitle.com
Venice
Bosshardt Commercial and Land Division
Sarasota Area
www.BossCommercial.com
Nine locations across Florida to serve your real estate needs
WATERFORD PARK
HAILE PLANTATION
TURKEY CREEK
5542 NW 43rd St.
Gainesville, FL 32653
(352) 371-6100
5210 SW 91st Terr.
Gainesville, FL 32608
(352) 336-6611
462 Turkey Creek
Alachua, FL 32615
(386) 462-6100
NW 23RD AVENUE
UF CAMPUS OFFICE
720 NW 23rd Ave.
Gainesville, FL 32609
(352) 240-9100
1412 W. University Ave.
Gainesville, FL 32603
(352) 376-5251
HIGH SPRINGS OFFICE
LAKE CITY OFFICE
5 NW 1st Ave.
High Springs, FL 32643
(352) 454-3400
248 SW Duckett Court
Lake City, FL 32024
(352) 961-8075
HOT NEW LISTINGS
JUST REDUCED
OPEN HOUSES
OCALA OFFICE
2123 SW 20th Place, Suite 102
Ocala, FL 34471
(352) 671-8203
VENICE/SARASOTA OFFICE
504 E. Venice Ave.
Venice, FL 34285
(941) 584-0889
Revised: 2/10
COMMUNITY
INVOLVEMENT
PALS GOLF TOURNAMENT
HABITAT FOR HUMANITY
FINANCIAL AND VOLUNTEER
SUPPORT FOR DOZENS OF
LOCAL ORGANIZATIONS
CUSTOMER
SATISFACTION
98% of Bosshardt Realty
clients & customers say
they would use us again
in the future.
*Numbers based on 2007 respondents
AGENT TESTIMONIALS
‘We are with a company that is always going to be on the cutting edge’
Michele Loeffler: I have been with Carol Bosshardt’s office
for 19 years, and I can’t think of another company I would
rather be with. Carol is always innovative and I just feel like
she can keep us the premier real estate company, always in
the forefront.
Susan Ash: When I retired as a teacher in Alachua County
and chose to go into real estate, there was only one company I would consider joining - Bosshardt Realty. It has been
No. 1 in sales for years and has an excellent reputation for
its community involvement.
Craig Wilburn: We really enjoy having the ability to share
with people that we are with a company that is always going
to be on the cutting edge, and always going to be doing
things a lot of other companies will not do.
Mike Floyd: The reason BRS is the most successful company in town is that they have the best collection of agents in
the area.
Susan Baird: One of the primary lessons I learned from my
MBA at the University of Michigan is to join the team that is
poised to be the best in 10-20 years. Eight years ago, Bosshardt was No. 2 but climbing. With its outstanding leadership
I could see that it wouldn’t be long before it became No.1.
Jamie Coons: When I was looking for a real estate company
to associate myself with, I looked to Bosshardt as a leader in
the industry. The values held by Bosshardt embody my personal philosphy of community, family, and above all, integrity!
John Thomas: After spending 30 years in sales and marketing
with a Fortune 500 company, I returned to Gainesville to start a
second career. It didn’t take me long to realize Bosshardt offers
its customers the same level of “commitment to service” the
corporate giants do.
Mary Smith: Carol’s dedication, support, and community
involvement are what created Bosshardt and what makes
it tick on a daily basis. It is simple to explain why I work for
Bosshardt: When you have an owner and management that
care, the agents care, and then the customers become part
of the framework.
Heather Doughton: The Bosshardt Company is the
ultimate real estate “Teamwork Machine,” well oiled with
experience, knowledge, and ethics and a sincere interest of
dedication to its customers and community.
Ericka Gilchrist: Before I did any interviewing, I knew I
wanted to work for Bosshardt Realty due to the awesome
presence it had in Gainesville and surrounding counties.
After interviewing with other companies, it was clear that
Bosshardt’s goal in real estate was excellence!
Janice Grounds: I never considered working for any other
company, and after almost four years, still would not work
for any other broker. We have the best support - management, marketing, IT - and the best Realtors® who are
often a total joy to work with.
Kristi Cajoleas: One of the most favorable distinctions at
Bosshardt is its agents. I feel very fortunate to go to work
every day and be in the company of competent, helpful,
hard-working people.
Gary B. Schneider: We’re No. 1 because of the “5 Bs”:
1- Best training
2- Best marketing
3- Best associates
4- Best management
5- Best owner-leader
Cindy Harrington: Here at Bosshardt, you will find:
The most successful brokerage in town in terms of size and
results, a dedicated staff behind the scenes, a professional,
educated and generous group of Realtors, a management staff that cheers on its associates, and customers who
cheer us on through repeat business and referrals.
Page 23
CUSTOMERS FOR LIFE
THE KEY TO OUR SUCCESS
“A customer deserves the most courteous attention we can
give him. He is the lifeblood of this and every business. He
pays your salary. Without him, we would have to close
our doors. Never forget it.”
Sam Walton, Founder of Wal-Mart
B
osshardt Realty’s “Customer For Life”
program engages the staff and associates in the
principles of the company’s corporate culture,
which enables them to recognize an unwavering
commitment to enhancing the overall real estate
experience. We are here to build and improve customer
acquisition and retention. We will build and maintain
long customer relationships more than ever before. By
continually thinking in terms of “Customers for Life,”
our continued success will be assured.
Here’s what some sellers had to say about their Bosshardt Sales Associates
Sandra Lehrer was wonderful!
This was the third house she sold
for us. She is great!
My house was on the
market for a year when
Mitchell Martin took it
over. It was sold within
three weeks. He is very
professional and kept me
informed as we went along.
Leslie Steen did a great job. We
were pleased with the skills and
service when we bought our
condo, and we called her again
when we needed to sell it.
My family and I have used Ricky
Buchholz’s services in buying two
condos, one house, and selling one
condo. I found Ricky to be a very
knowledgeable, experienced, and
trustworthy Realtor. He was 100%
behind me in all our interactions.
This is the second time we have
dealt with Inge Larsen relating
to the sale of a house. She is the
ultimate professional. I would not
think of dealing with another agent
if Inge were available!
Kristen Rabell’s knowledge of the market
allowed us to list our house at the right price
and it sold in two days. We could not have
gotten better advice. She was always on top
of repairs and paperwork.
Doug Baril was an absolute
pleasure from beginning to end.
He sold our house within two
months, close to the asking price.
He was absolutely terrific.
I was deployed to Iraq. Martha Jane
Green took care of everything and only
saw me one time, after everything was
closed. Thank you for all of your help! Bobby and Debbie Houdershelt sold
me my first home here in Florida two
Tiffany Thomas was all we
could have hoped for and
years ago. I did not hesitate to contact
more. We switched to her
from a different Realtor
them when I got my divorce. Even
and agency and it was like
though it was a very long struggle,
night and day!
Bobby was perfect to the end.
Jamie Coons was wonderful to
work with and we would highly
recommend her to anyone. She is
professional, efficient, friendly and
a pleasure to work with.
Page 22
Letter from Carol Bosshardt......................................................................4
The Management Team.............................................................................5
Choosing a Real Estate Company........................................................6-10
Choosing a Real Estate Agent.................................................................11
We’re Helping to Build a Better Community....................................12-14
Open House Blitz / Condo Congo..........................................................15
Finding a Buyer for Your Home........................................................16-18
Getting Your Property Sold.....................................................................19
Commercial and Land Division..............................................................20
Gainesville Design Group.......................................................................21
Customers for Life .................................................................................22
Agent Testimonials..................................................................................23
Team Dynamo coordinator Terry
Uon was/is an exceptional
professional. Her personal
contact, attention to details,
and personality were a powerful
force in our selling experience.
Page 3
FROM THE DESK OF CAROL BOSSHARDT
GAINESVILLE DESIGN GROUP
elcome to Bosshardt Realty Services, LLC, where our goal is to enrich your real estate
experience! We are the No. 1 real estate firm in Gainesville, Florida, which, according
to 2006 Cities Ranked and Rated, 2nd edition, just happens to be the No. 1 place to live
in America. For more than 20 years, our promise has been to provide “True Customer Service,” a
rich tradition that continues to this day.
Is your home a
W
When I started in real estate in 1976, I, like you, was a homeowner with a vision of how real estate
business should be done. I founded my company in 1987 on the premise of providing “True Customer Service” by doing the job right! In 1993 I was a state finalist for entrepreneur of the year.
In 2001 I received the distinguished Paul Harris Service Award, and in 2006 I received my MBA
in entrepreneurial studies from the University of Florida. All along the way I’ve learned it takes
great people to make great things happen. You are going to need a great agent and a great company
to get the best results in this challenging real estate market. Don’t settle for anything less than the
very best.
Closing more than $1.4 billion in real estate since 2006, Bosshardt Realty is equipped with a team
of agents and staff known for their professionalism, integrity and hard work. For three years running, 98% of our customers said they were so satisfied with our services they would recommend no
one but Bosshardt Realty to their friends and family. (The national average is only 68%.) We have
nearly 1,000 surveys on file and would be happy to provide references upon request.
standout?
How can the Gainesville
Design Group help you?
The Gainesville Design Group is available to
help you stage your home in the best possible
light. From recommending color choices, to suggesting furniture arrangement, to enhancing that
all-important curb appeal, we are ready to help
you greatly improve your chances of selling your
home quickly and for a higher dollar amount.
For a fee of $75 per hour, our in-house interior
designer Carol Liquori will assess your home and
make recommendations.
Our multimedia marketing emphasis begins with a state-of-the-art web site that receives almost
1,000 unique visits per day, which is more than three times the number of visits recorded by our
closest competitor. Our site features easy-to-use search tabs such as “Just Reduced,” “Hot New
Listings,” “Open Houses,” and “Virtual Tours” to help buyers find your property. Our combined
advertising presence in print, radio, television and the internet is unmatched in the area. And did we
mention “Open House Blitz,” our unique open house extravaganza held several times each year?
For more information please call Carol Liquori at (352) 240-2709. You can also e-mail her
at [email protected].
With more than 100 highly trained agents and 20 employees, as well as in-house finance specialists with Alarion Bank, title experts at Bosshardt Title Agency, LLC., and our own attorney, our
knowledge of the local area and the purchase process is second to none. We truly are a “one-stop
shop” where everyone is focused on making your real estate experience positive, rewarding, and
hassle-free.
Carol Liquori
We believe our success results from a sincere dedication to providing each and every client with the
best possible service, which will encourage them to become “Customers for Life.”
We are committed to helping you sell your home for the highest price in the shortest amount of
time, so please give us a call at (352) 371-6100, or visit our web site: www.BosshardtRealty.com.
Sincerely,
Carol Bosshardt, CEO
Director of Marketing and Design
Before joining Bosshardt Realty Services, Inc., in 2004, Carol worked for nine
years as the in-house design consultant
for Atlantic Design & Construction, a
premier local builder and developer.
While at Atlantic Design, Carol oversaw
all the interior and exterior design elements of the company’s projects including the Mentone
subdivision, Park View in Haile Plantation, Magnolia
Grand at the Villages, and countless custom homes.
Since joining the Gainesville Design Group, Carol has
been fortunate to continue her passion for design by
staging models in the Belmont subdivision, Cricket
Club, Windsor Park and Campus View condominiums,
and clubhouses at Longleaf Village and Cricket Club.
Or does it get lost in the crowd?
In today’s fiercely competitive real estate market, it’s not enough to have
a GOOD house. You have to have a GREAT house, a house that stands
apart from the rest. You want a house that potential buyers can’t get out of
their minds. Sometimes you can achieve this on your own, but more often
than not you could use a little help from a professional designer who can be
objective, yet creative, when it comes to “staging” your home.
The difference between ‘decorating’ and ‘staging’
S
imply put, decorating is the art of
transforming an everyday living
space into a one-of-a-kind residence
that reflects the owners’ personal tastes.
It’s about mixing and matching colors, textures, patterns, finishes, furnishings, and
accessories to create an environment compatible with the owners’ specific lifestyle.
And that’s the last thing you want them to
do! You want your home to be a standout;
to grab their attention and stick in their
minds until they call their sales associate
to see it again. Remember: the right house,
in the right condition, in the right location,
at the right price will sell. And that’s something you can take to the bank.
Staging, on the other hand, is about “depersonalizing” a home to make it appeal to
as wide a range of potential buyers as possible. And that’s not as easy as it sounds.
It’s hard to be objective when it comes to
removing the “you factor” from your home,
but just because something works for you
and your family doesn’t mean it will work
for someone else.
For instance, you may think the crimson
glaze you had sponged onto the kitchen
walls is worthy of a magazine cover; all
that buyers see is red. Or your grandmother’s heirloom dining room set with table,
eight chairs, matching sideboard, server,
curio cabinet, and plant stand may bring
tears to your eyes; buyers can only cry
at how hopelessly small the room is and
scratch your home off their list.
www.GainesvilleDesignGroup.com
Page 4
Page 21
Setting the
STAGE
FOR A QUICK SALE
COMMERCIAL AND LAND DIVISION
THE MANAGEMENT TEAM
Helping you achieve the results you desire
B
www.BossCommercial.com
We offer the most
experience and
knowledge in the
Gainesville market
Our Services & Expertise
R Sale or Lease of:
•Apartment properties
• Development property
• Industrial properties
• Office space
• Restaurants
• Retail space
• Vacant land
R Market analysis
R Developer representation
R Tenant representation
R Contract negotiations
RConsulting
R Mergers & acquisitions
CAROL BOSSHARDT
President, CEO
osshardt Realty Services is a home-grown,
locally-operated family business. Non-franchised,
locally-owned companies are increasingly rare,
and Carol Bosshardt is proud of her emphasis on maintaining close personal relationships with all her employees and associates. It is this family atmosphere that sets
Bosshardt Realty apart. This is also a company that takes
its business very seriously.
Record-breaking sales
T
he Bosshardt Commercial and Land Division has the
dominant presence in commercial and land sales in the
area. You can count on our professionals to guide the sale
and lease of commercial property and land both expeditiously and
efficiently.
The entire team has in-depth knowledge of the local market, national
and state trends, and continues to keep abreast of the changing needs
of the area and its customers. Furthermore, the team understands that
the business of commercial and land buying, selling, and leasing is
unique and complex. Let our experts assist you in what they know
best!
The Bosshardt team is prepared to provide you with all of the
information you need to proceed with whatever your specific needs
are. Whether it is land, office condos, industrial space, or a small
office, the Bosshardt Commercial and land Division can serve you.
The Bosshardt Commercial and Land Division offers a unique
array of marketing services to fully expose your property, including
developing a unique brochure just for your property created inhouse by our on-site Marketing Department, direct mailing to
target buyers, web presence, local media advertising, direct phone
solicitation, property tours, and more.
GENE ANNE McKAY
Vice President/Broker
GARRY GRIFFIN
Vice President/Broker
MIKE KITCHENS
Vice President/Broker
ASHLEY MORRELL
BPMI General Manager
MARY SMITH
Broker - Venice Manager
In the Gainesville-Alachua County market, Bosshardt Realty led all
companies in 2009 with over 17.7% of annual sales volume and over
800 transactions. That’s more than any other real estate company can
claim. In fact, it’s more than most of the other local realty firms combined can claim!
Protecting your interests
Buying and selling real estate is not as easy as some of the late-night
television “get-rich-quick” programs would have you believe. A simple
miscalculation could result in losses of thousands of dollars. Bosshardt’s
expert team of sales associates is highly trained to ensure you get the
best deal possible when you buy or sell a property. Bosshardt Realty
has more than 100 sales associates who are ready to provide the knowledge, negotiating skills, and dedicated service essential to achieving the
results you desire.
THE BOSSHARDT FAMILY OF COMPANIES
Being a part of Bosshardt Realty gives you yet one other advantage:
exposure to over 100 real estate agents!
Page 20
AARON BOSSHARDT
Vice President, COO
Page 5
GETTING YOUR PROPERTY SOLD
CHOOSING A REAL ESTATE COMPANY
C
hoosing the right real estate
company to meet your unique
needs is one of the most important
decisions you will ever make. If you are
like most people, your home will be your
single biggest investment; obviously, not
something to be left to chance.
Yet most buyers and sellers have little, if
any, practical experience when it comes
to buying, selling, or investing in real
estate. Here are five tips to help you
choose the real estate company that will
be there for you and your family every
step of the way.
1.
Select the most successful companies in your area. Check the newspaper ads, search on
the web, ask local residents, and look for yard signs around town to find out who those
companies are.
2.
Visit each company’s web site. Spend at least 15 minutes searching for what you feel is
your home’s competition. Did you find useful information? Did you find something you
would like to buy? If you didn’t, neither will your home’s future owner.
3.
Ask for testimonials or references for the company. How do their past customers feel
about them and their service? Will the company you choose ask for their opinion after
the sale? In any service industry, reputation is all a company really has to offer, so it is
important to find out their standards of service.
4.
Call the managing broker of each company and ask him or her who is the best agent to
list your home. Then follow up with the question, “Would you list with him or her, and
why?” Ask any other questions you would like to know. The managing broker should be
happy to speak with you.
M
ost home sellers have an estimated date by which they need to have
their home sold. Bosshardt Realty has the lowest average “Days on
Market,” which means that, on average, we will sell your home faster
than any other firm in town. Make sure to communicate your time frame to your
Bosshardt agent, and we will recommend how to price, prepare, and market your
12-MONTH
VERAGE
DAYS ON
MARKET
home so you can sell it within
thatAtime
frame.
The
graph below reflects our comGainesville Market
Residential Sales
(Single-Family
and
Attached)
mitment to selling our customers’
homesJULY
in 2009
a timely fashion. We pride ourselves20 August 2009
THROUGH
on having the best sales of any real estate company in the area! Imagine having
your home go from list to sell in less than three months!
180
160
154
137
159
168
134
140
152
120
100
80
5.
60
Go back to the web site and search the recommended agent’s bio page. Find out if his or
her credentials represent what you are looking for in an agent. (See the “Choosing a Real
Estate Agent” section for more details.)
After researching the companies in the Gainesville area, we think you’ll find that
Bosshardt Realty is by far your best bet to sell your home. The next few pages contain even more information that may help you in your decision.
Page 6
40
20
0
Bosshardt
Gainesville Market
Residential Sales (Single-Family and Attached)
Coldwell
12-MONTH AVERAGE DAYS ON MARKET
Re/Max
ERA
Prudential
THROUGH JULY 2009
Source: Gainesville MLS
© 2009 Bosshardt Realty Services, Inc. All rights reserved.
20 August 2009
Page 19
MLS Average
Page 6 of 12
CHOOSING A REAL ESTATE COMPANY
FINDING A BUYER for Your Home
Gainesville Sun
(Full-color 1/2 page
ad on Sunday)
Trade & Community
Magazines
Direct Mail
‘Just Listed’
Postcards
Haile Plantation
& Turkey Creek
newsletters
COMMUNITY
INVOLVEMENT
Involved
with more than
100 organizations
P.A.L.S. annual
Golf Tournament
principal sponsor
www.BosshardtRealty.com
(More than 1,000 visitors per day)
Linked to 13 other real estate sites
Individual Agent
Web Sites
E-mail Inquiries
(More than 500 per month)
Our Agents
(more than 100)
Relocation
Companies
Agents From
Other Companies
Family & Friends
PARTNERS
& DIVISIONS
Support Staff
Past Customers
New Homes
& Communities Division
Bosshardt
Property
Management, LLC.
Bosshardt Title Insurance
Alarion Bank
Commercial
Division
Landlords
Tenants
Investors
OPEN HOUSES
& SIGNAGE
Average of 30
Open Houses
per weekend
Over 1,000 Yard Signs
(almost twice that of our
closest competitor)
LL
C
ny
#5
C
C
om
pa
ny
#4
om
pa
ny
#3
C
C
om
pa
om
pa
ny
#2
ny
om
pa
#6
es
,
vi
c
Se
r
100% MLS Photo Participation
B
Multiple Web Sites
B
In House Services: Mortgage/Title/Relocation/Referral
B
New Homes & Communities Division
B
Property Management Division
B
In-House Marketing Department
B
In-House IT Department
B
#1 Market Share Holder in Gainesville
B
#1 Commercial Department in Gainesville
B
Home Warranties
B
100% Participation of Full Listing Service
B
Virtual Tours
B
Featured Property Magazines
B
Largest Presence in Color Newspaper advertising
B
Weekly Realtor's Tour
B
MLS Daily Connection
B
Five Offices Located in Gainesville
B
Office Open Seven Days a Week
Number of $5 Million Plus Dollar Producers (2009)
9
9
9
9
9
9
9
List to Sell Ratio above average of 95%
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
B
9
9
9
9
9
9
9
9
10
4
1
2
0
0
average Sales Price Greater than $209,000
B
Interest on Escrow Binder Deposits Donated to Charities
B
Located in South Florida's Coastal Resort areas
B
Over 30 Certified New Homes Sales Professionals
B
Member of Ocala/Marion County Multiple Listing Service
B
Company #3 - Re/Max
9
9
9
9
9
9
9
161 167 144 166 151 201
B
Average Days on the Market
Company #2 - Coldwell Banker
Page 18
C
PERSONAL
& PROFESSIONAL
RELATIONSHIPS
ea
lt y
Gainesville’s No. 1 Real Estate Web Site:
Comparison Flow Chart for
Gainesville's Top Six Real Estate
Companies
ha
rd
tR
PRINT
ADVERTISING
COMPaRISON FLOW CHaRT
os
s
INTERNET
ADVERTISING
When you compare Bosshardt to the others,
there really is no comparison!
B
These are just some of the resources
available to Bosshardt Realty clients . . .
Company #4 - Prudential
Page 7
9
9
9
Company #5 - ERA Trend
9
Company #6 - Watson
Gainesville Market
All Property Types
MARKET
SHARE BY COMPANY
FIRM
CHOOSING12-M
AONTH
REAL
ESTATE
THROUGH JANUARY 2010
15 February 2010
2009 Market Share by Firm
MARKETING & ADVERTISING
2007 Market Share by Firm
18.09%
Web Sites
BOSSHARDT REALTY
23.31%
Bosshardt Realty
TREND
ColdwellERA
Banker
13.87%
ERA Trend
RE/MAX
Re/Max
15.99%
ATSON REALTY
Watson W
Realty
Prudential
PRUDENTIAL
GW Robinson
ORNELL
Horizon CRealty
12.56% Century21
ELWOOD
Action Realty
10.73%
HORIZON REALTY
Rest of Market
(294 firms)
6.58%7.79%
2.97%
5.09%
www.bosshardtrealty.com
Radio & Television
REST OF MARKET (~294 FIRMS)
• More than 18% of all real estate sales reported to the
Gainesville/Alachua County MLS.
• Closing more than $750 million in real estate since 2007.
• Averaging over 1,000 unique visitors per day to BosshardtRealty.com.
• Held three “Open House Blitzes.”
• Market leader in almost all competitive metrics including price-to-sell ratio
REAL ESTATE
SHOWCASE
CENTURY 21
2009 was a challenging year for real estate. Now more than ever, you need to be sure your
real
Source: Gainesville
MLSestate company can produce in a difficult real estate climate. Here are just some of our
© 2010 Bosshardtaccomplishments
Realty Services, Inc. All rights
in reserved.
2009:
Monthly Publications
Bosshardt Realty Services, LLC
Inc. has the most comprehensive
web site in the Gainesville market, with advanced MLS IDX feed,
lead generation/analysis system, and Agent Intranet. These are the
web sites we use to advertise and/or feed our listings:
COLDWELL BANKER
31.41%
FINDING A BUYER FOR YOUR HOME
Page 1 of 12
Flyers, Brochures, Postcards & Newsletters
(money in your pocket).
• Over 98% Customer Satisfaction!
05/07
Page 8
Page 17
FINDING A BUYER FOR YOUR HOME
T
o find a buyer for your home, we offer fullcolor advertising in the Gainesville Sun, an
extensive web site presence, and direct-mail pieces
created here at Bosshardt by our on-site Marketing
Department. If that isn’t enough, our agents are also
involved in the community and have the right “connections” that are necessary to get your listing out
to the public.
HOT new listings
www.BosshardtRealty.com
GREAT LOCATION!
FAMILY FRIENDLY
GOLF COURSE VIEW
3BR, 2BA, 1,278 SF, 2-car garage, screened
lanai, fireplace, hardwood floors and ceramic
tile, granite counters and stainless appliances,
fenced back yard. $259,900 WebID: 234567
John Smith, 555-1234
3BR, 2.5BA, 1,878 SF, 2-car garage, fireplace,
hardwood, carpet & tile, granite counters &
stainless steel appliances, fenced back yard.
Large corner lot. $315,000 WebID: 235678
Carol Jones, 555-5678
4BR, 3BA, 2,879 SF, 2-car garage, screened
pool & lanai, fireplace, hardwood, carpet &
ceramic tile, granite counters & stainless steel
appliances. $359,900 WebID: 236789
Jane Adams, 555-9012
OPEN HOUSE
Apple Valley
1234 NW 47th St, SUN 1-4
CHOOSING A REAL ESTATE COMPANY
Why should you list with Bosshardt Realty Services?
Our list-to-sell price ratio is almost 1.5% more than the rest of the companies that comprise the Gainesville/
Alachua County Association. That means we have the highest chance of selling your home for the asking price,
making you more money. (You can see below that our list-to-sell variance, which is the amount our listings sell
for under list price, shows that with comprehensive marketing and experienced sales associates you win!)
2009 Average List Price to Sales Price Ratio - Residential
• OPEN HOUSE • OPEN HOUSE
TALK ABOUT CURB APPEAL! 3BR, 2BA, 1,278
SF, 2-car garage, fireplace, hardwood floors and
ceramic tile, granite counters, fenced back yard.
$259,900 WebID: 237890. John Smith, 555-1234
Benson Farms
5678 NW 147th St, SUN 2-5
VALUE & LOCATION! 3BR, 2.5BA, 1,878 SF, 2-car
garage, fireplace, hardwood, carpet & tile, granite
counters, stainless appliances fenced back yard.
$259,900 WebID: 238901. Carol Jones, 555-5678
Castlemere Court
9012 SW 57th St, SUN 1-4
LOTS OF SPACE FOR THE MONEY! 4BR, 3BA,
2,978 SF, 2-car garage, fireplace, hardwood floors
and ceramic tile, granite counters, fenced back yard.
$259,900 WebID: 239012. John Smith, 555-1234
We’ve run the numbers for you, and Bosshardt Realty will make you the most
money on your home. Our competitive advantage in buildling customers for life means it
doesn’t matter what you pay at closing. It matters how much you take home!
Bosshardt Realty
ERA Trend
List Price
$250,00000
$250,00000
$250,00000
List-to-Sell Ratio
95.4%
95.4%
95.2%
Gross Sales Price
$238,50000
$238,50000
$238,00000
Sales Commission
$14,31000
$14,31000
$14,28000
JUST REDUCED!
PERFECT FOR STUDENTS! 2 BR, 2 BA condo,
1,078 SF, new carpet & paint, split floor plan,
close to campus on bus line. Was $119,000, now
$109,900. WebID: 231234. John Smith, 555-1234
FORMER MODEL HOME 3 BR, 2.5 BA, 1,628
SF, 2-car garage, fireplace, wood laminate & tile,
new paint, fenced back yard. Was $329,000, now
$319,900. WebID: 237890. Carol Jones, 555-1234
PERFECT LOCATION! 4 BR, 3 BA, 2,562 SF, 2-car
garage, fireplace, wood laminate & tile, new paint,
fenced back yard. Was $429,000, now $389,900.
WebID: 237890. John Smith, 555-1234
POOL COMMUNITY 3 BR, 2 BA, 1,478 SF, 2-car
garage, fireplace, hardwood floors & ceramic tile,
fenced back yard. Was $265,900, now $259,900.
WebID: 232345. Carol Jones, 555-1234
REDUCED AND MOVE-IN READY! 4 BR, 3BA,
2,269 SF, 2-car garage, hardwood floors & ceramic
tile, stainless appliances. Was $389,900, now
$375,900. WebID: 237890. John Smith, 555-1234
ONE-OF-A-KIND 5BR, 4 BA, 3,679 SF, 3-car
garage, fireplace, wood laminate & tile, new paint,
fenced back yard. Was $519,900, now $489,900.
WebID: 237890. Carol Jones, 555-1234
Based on MLS information
Your Proceeds
LIST WITH bosshardt AND SEE THE RESULTS!
Page 16
6% sales commission. Commission
may be more; consult agent.
$224,19000
Assumes 6% commission.
Commissions are not standard.
$224,19000
Coldwell Banker
Assumes 6% commission.
Commissions are not standard.
$223,72000
You could lose money listing with our competitors!
Page 9
CHOOSING A REAL ESTATE COMPANY
T
ired of hearing the national media tell you
all about your local real estate market?
Come visit us at BosshardtRealty.com and sign
up to receive the upcoming Gainesville Area
OPEN HOUSE BLITZ / CONDO CONGO
Real Estate Annual Report, a comprehensive
analysis based on local sales data and assembled
by local real estate professionals. We think you
will be pleasantly surprised.
Single Family Homes
Target Market
Newberry Road West/Tioga Area
Units Sold
Average Sales Price
Sales Volume
130
$339,243
$44,101,564
Gainesville’s Biggest Open House Showcase!
Haile Plantation
112
$307,438
$34,433,001
Archer Road West/Kanapaha Area
159
$212,826
$33,839,381
Saturday, July 14, Noon - 4PM
and
Glen Springs/NW 39th Avenue
160
$151,001
$24,160,120
Turkey Creek Area
55
$187,366
$10,305,106
Millhopper Road
25
$393,481
$9,837,019
Downtown
52
$176,942
$9,201,000
Northeast Gainesville
86
$95,671
$8,227,688
University Area
33
$208,592
$6,883,550
Southeast Gainesville
49
$73,138
$3,583,775
$10 million
$15 million
$20 million
$25 million
$30 million
$35 million
Numbers based on total closed volume: 1/1/09 - 12/31/09
Page 10
$40 million
$45 million
Source: Gainesville MLS 2009
We’re going to sell this home . . .
Sunday, July 15, Noon - 4PM
Noon to 4 p.m.
Saturday
July 14, 2007
Home locator maps available week of event
online at www.bossblitz.com
Member
FDIC
4373 Newberry Road
352-240-2685 www.alarionmortgage.com
Event Sponsored By:
5542 NW 43rd Street
352-371-6100 www.bosshardtrealty.com
2834 NW 23rd Boulevard, GaiNesville
it could be yours
S
everal times a year Bosshardt Realty
Services, LLC. sponsors a one-of-akind extravaganza: an Open House
Blitz. Up to 100 single-family homes, condominiums, and model centers are open
- all at the same time on a Saturday, a Sunday, or sometimes both days - for area residents and visitors alike to come inside, look
around, ask questions, and get answers.
It’s comparative shopping at its best and
gives sellers a unique opportunity to show
3Br/2Ba
2,244 sF
Wood Floors
Brick Fireplace
NeWer rooF
coNcrete Block
$269,000
We’re going to sell this home . . .
off their homes to potential buyers who
might otherwise never come down
Noon totheir
4 p.m.
Saturday
July 14, 2007
street.
3Br/2Ba
2,244 sF
Since the first Blitz in May 2006, literally
W
F
thousands of potential buyers haveBN taken
r
c
B
2834 NW 23 B
,G
advantage of this rare opportunity, and
it could be yours $269,000
dozens of contracts have been written. No
other real estate company in town provides
such a service, which is just one more reason why homeowners in the know choose
Bosshardt Realty to sell their home.
Page 15
ood Floors
rick ireplace
eWer ooF
rd oulevard
aiNesville
oNcrete lock
CHOOSING A REAL ESTATE AGENT
WE’RE HELPING TO BUILD A BETTER COMMUNITY
PALS
PARTNERS IN ADOLESCENT
T
he goal of the PALS (Partners in Adolescent Lifestyle Support) program is to emphasize tolerance, nonviolence, altruism,
positive self-image and leadership through continuing ongoing
weekly intervention during the school year. Bosshardt’s contribution
enabled PALS to get off the ground running.
LIFESTYLE SUPPORT
The PALS program, overseen by professionals from Shands at Vista,
provides peer support and therapeutic intervention to troubled students
as well as enhancing leadership skills for teen leaders. This is achieved
through peer counseling classes, therapeutic groups led by professionals and peers, and programs that provide an altruistic, tolerant, nonviolent atmosphere in the school where diversity is welcomed.
Teen leaders gain enhancement of character attributes such as empathy, compassion and an understanding of human diversity. The teens
experiencing emotional difficulties gain a sense of belonging, self-esteem and PALS.
Experience and a Proven Track Record Matter!
“PALS is currently in five Alachua County schools: Fort Clarke Middle School, Buchholz High School, Eastside High School, Gainesville
High School and A. Quinn Jones Center. PALS offers programming
that is tailored to meet the needs of each specific school population.
O
nce you have chosen a real estate company, you will
need to choose a licensed real estate agent from that
company to respresent you in selling your home. Wheth-
Fort Clarke Middle School has a lunch group social support group
program and a PALS leadership club.
Buchholz High School has a PALS leadership group that mentors elementary students at Rawlings Elementary School and a female at risk
support group.
Eastside High School has an IB support group, teen pregnancy support
group, and at risk female therapy group.
Gainesville High School has an at risk female peer mentoring group,
at risk teen therapy group, and at risk male athlete support group.
1.
Contact the agent or agents you are considering to set up an interview. You will want to
interview the agent before deciding or signing any paperwork to see if you will work well
together.
2.
Ask for references and testimonials. Don’t trust your most prized assets with anyone who
hasn’t received glowing references. If the agent is new to real estate, you can get personal
references from friends and previous employers.
3.
Ask the agent about his or her past training and experience. Does the agent have advanced
designations?
4.
Get a detailed description of how the agent would market your home. Find out if he or she
will be placing advertisements in the newspaper, on the Internet, in magazines, etc. Discuss
what will be the most effective way to find a buyer for your home.
5.
Make sure you are comfortable with the agent’s philosophies and ethics. It is important that
you and your agent are on the same page, and that you feel he or she will represent you
well during the process.
6.
Make sure the agent’s presentation covers everything you’ve already found in your research of the company.
A. Quinn Jones has a behavior management program in which students earn points to attend weekly McDonalds Breakfasts.
2007 SAPPHIRE AWARD WINNER
A PROUD MOMENT - Blue Cross - Blue Shield’s Blue Foundation
for a Healthy Florida awarded its 2007 Sapphire Award and a check
for $100,000 to the Shands Vista PALS program. Shown at left accepting the award are Carol Bosshardt, Marina Cecchini of Shands
Vista, and Jessica Marrero, who came up with the concept for the
PALS program while still a high school student in Gainesville. At
right are members of the Bosshardt Realty 2007 PALS golf tournament committee: Dave Ferro, Karen Godley, Mitchell Martin, Carol
Liquori, Aaron Bosshardt, Carol Bosshardt, Kim Bosshardt, Jamie
Coons, Heather Doughton and Michele Loeffler.
Page 14
er you have been given the names of only one agent from
that company or if you are choosing from a list of over
100, there are a few steps to take with each candidate.
You can see the profiles of all Bosshardt Realty agents on www.BosshardtRealty.com. This will
help you narrow down your choices and pick a Realtor® best suited to your needs.
Page 11
WE’RE HELPING TO BUILD A BETTER COMMUNITY
Since opening its doors in 1987, Bosshardt Realty Services, LLC., has been actively involved with many local
charities and organizations. Our commitment to the community has always been a big part of who we are as a
leader in the real estate field, and our associates and staff take justifiable pride in the volunteer work they contribute
to help make Gainesville and Alachua County a great place to live and raise a family.
Numerous local charities and community projects have benefited from the dedicated efforts of many Bosshardt
associates and staff, including these listed here:
Adopt-A-River
Alachua County Organization
for Rural Needs (ACORN)
Alachua County Public Library
Alachua County Sheriff’s Office
K-9 Unit
Alachua County Schools Advisory Board
Alliance for Economic Development
Altrusa International
American Business Women’s
Association
American Cancer Society
Haven Hospice
of North Central
Florida
Gainesville
Soccer Alliance
at Jonesville Park
STOP!
Children’s
Cancer
Tyler’s Hope
Junior
Achievement
Page 12
Interfaith
Hospitality
Network
First Church of Nazarene
Hidden Oak Math Superstars
Queen of Peace Catholic Church
First Lutheran Church
High Springs Community Theatre
Florida Defender of the Environment
Hippodrome Volunteers
Reading for Children at Talbot Elementary
Florida Green Building Coalition
Holy Trinity Episcopal Church
Florida Museum of Natural History
Home Builders Auxiliary
Relay for Life
Foster Parents
Hospice
Ronald McDonald House
Freedom Writer - Amnesty
International
Hospital Pink Lady Auxiliary
Friends of San Felasco
Gainesville-Alachua County
Association of Realtors
American Heart Walk
Gainesville Ballet Theatre
Big Brothers/Big Sisters
Gainesville Band Boosters
B’nai Israel
Gainesville Builders Association
Breakfast Club of Gainesville
Gainesville Club Volleyball Association
Breast Cancer Counselor
Gainesville Community Playhouse
Buchholz Advisory Council
Gainesville Garden Club
Buchholz Swim Team
Gainesville Harvest
Buddhist Temple
Gainesville High Yearbook
Centers for Entrepreneurship
Gainesville Home Builders Association
Child Advocacy Center
Children’s Home Society
City League Girls Softball
Gainesville Jaycees
Gainesville Police Department
K-9 Unit
Gainesville Soccer Alliance
at Jonesville Park
International Hospitality Network
Seraphim Center
J.J. Finley Elementary Math Stars
Shands at AGH
Junior Achievement
Shands at Vista PALS Program
Junior League of Gainesville
Shir Shalom
Junior Women’s Club
Southeast Boys & Girls Club
Keep Alachua Beautiful
St. Augustine Catholic Church
La Leche League
St. Francis House
Lawton Chiles Elementary PTA
Leadership Gainesville
Local Law Enforcement K-9 Unit
March of Dimes
Meals on Wheels
Memory Walk
Merchants & Southern Bank Board
Meridian Behavioral Health Care
Millennium Bank Board
Morningside Nature Center
National Association of Realtors
Council for Economic Outreach
Gator Dugout Club
Council for Sustainable Florida
Gator Nationals Booster Club
Cub Scouts
Girl Scouts
Dance Alive!
Girls Club of Alachua County
North Florida Regional Medical Center
DARE
Grace United Methodist Church
Nursing Home Volunteers
Delta Kappa Gamma
Habitat for Humanity
Oak Hall PTA
Dignity Project
Haile Plantation Architectural
Partners for a Productive Community
Neighborhood Housing
& Development
North Florida Innovation
Technology Corp.
Telephone Pioneers
Trinity United Methodist Church
Tyler’s Hope
UF Athletic Association
UF Auxiliary
UF Booster Club
UF Center for the Performing Arts
UF College of Medicine
UF Tip-Off Club
UF Veterinary School
UF Warrington School of Business
UF Women’s Study and Law School
United Gainesville Community
Development Corp.
United Way of Alachua County
University Business Forum
Westwood Middle School
Haile Plantation Garden Club
Peaceful Paths
Haven Hospice of North
Peer Ministry for Youth - Queen
Central Florida
Hawthorne Middle School PTA
STOP! Children’s Cancer
University of Florida
Eastside Softball
Ebony Appreciation Awards
St. Patrick’s School
Partners in Education
Eastside Soccer
Eastside Volleyball
of Gainesville
Humane Society
Gator Boosters
Review Board
Reading for the Blind
Rotary Club
City Youth Soccer League
Discovery Farm
Children’s
Home
Society
Pi Delta Kappa
Gainesville Area Rowing
Chamber of Commerce
Shands
at VISTA
PALS Program
Heart Ball
American Heart Association
& Finance
Bosshardt Realty Services, LLC, supports many local charities and community projects with funds
earned from its interest-bearing escrow accounts. Below is just a sample of some of the worthy
organizations that are helping us all build a better community.
Engineering Advisory Council
of Peace Catholic Church
Pet Rescue
Page 13
Band Boosters
Women’s Council of Realtors
Youth Build Gainesville
WE’RE HELPING TO BUILD A BETTER COMMUNITY
Since opening its doors in 1987, Bosshardt Realty Services, LLC., has been actively involved with many local
charities and organizations. Our commitment to the community has always been a big part of who we are as a
leader in the real estate field, and our associates and staff take justifiable pride in the volunteer work they contribute
to help make Gainesville and Alachua County a great place to live and raise a family.
Numerous local charities and community projects have benefited from the dedicated efforts of many Bosshardt
associates and staff, including these listed here:
Adopt-A-River
Alachua County Organization
for Rural Needs (ACORN)
Alachua County Public Library
Alachua County Sheriff’s Office
K-9 Unit
Alachua County Schools Advisory Board
Alliance for Economic Development
Altrusa International
American Business Women’s
Association
American Cancer Society
Haven Hospice
of North Central
Florida
Gainesville
Soccer Alliance
at Jonesville Park
STOP!
Children’s
Cancer
Tyler’s Hope
Junior
Achievement
Page 12
Interfaith
Hospitality
Network
First Church of Nazarene
Hidden Oak Math Superstars
Queen of Peace Catholic Church
First Lutheran Church
High Springs Community Theatre
Florida Defender of the Environment
Hippodrome Volunteers
Reading for Children at Talbot Elementary
Florida Green Building Coalition
Holy Trinity Episcopal Church
Florida Museum of Natural History
Home Builders Auxiliary
Relay for Life
Foster Parents
Hospice
Ronald McDonald House
Freedom Writer - Amnesty
International
Hospital Pink Lady Auxiliary
Friends of San Felasco
Gainesville-Alachua County
Association of Realtors
American Heart Walk
Gainesville Ballet Theatre
Big Brothers/Big Sisters
Gainesville Band Boosters
B’nai Israel
Gainesville Builders Association
Breakfast Club of Gainesville
Gainesville Club Volleyball Association
Breast Cancer Counselor
Gainesville Community Playhouse
Buchholz Advisory Council
Gainesville Garden Club
Buchholz Swim Team
Gainesville Harvest
Buddhist Temple
Gainesville High Yearbook
Centers for Entrepreneurship
Gainesville Home Builders Association
Child Advocacy Center
Children’s Home Society
City League Girls Softball
Gainesville Jaycees
Gainesville Police Department
K-9 Unit
Gainesville Soccer Alliance
at Jonesville Park
International Hospitality Network
Seraphim Center
J.J. Finley Elementary Math Stars
Shands at AGH
Junior Achievement
Shands at Vista PALS Program
Junior League of Gainesville
Shir Shalom
Junior Women’s Club
Southeast Boys & Girls Club
Keep Alachua Beautiful
St. Augustine Catholic Church
La Leche League
St. Francis House
Lawton Chiles Elementary PTA
Leadership Gainesville
Local Law Enforcement K-9 Unit
March of Dimes
Meals on Wheels
Memory Walk
Merchants & Southern Bank Board
Meridian Behavioral Health Care
Millennium Bank Board
Morningside Nature Center
National Association of Realtors
Council for Economic Outreach
Gator Dugout Club
Council for Sustainable Florida
Gator Nationals Booster Club
Cub Scouts
Girl Scouts
Dance Alive!
Girls Club of Alachua County
North Florida Regional Medical Center
DARE
Grace United Methodist Church
Nursing Home Volunteers
Delta Kappa Gamma
Habitat for Humanity
Oak Hall PTA
Dignity Project
Haile Plantation Architectural
Partners for a Productive Community
Neighborhood Housing
& Development
North Florida Innovation
Technology Corp.
Telephone Pioneers
Trinity United Methodist Church
Tyler’s Hope
UF Athletic Association
UF Auxiliary
UF Booster Club
UF Center for the Performing Arts
UF College of Medicine
UF Tip-Off Club
UF Veterinary School
UF Warrington School of Business
UF Women’s Study and Law School
United Gainesville Community
Development Corp.
United Way of Alachua County
University Business Forum
Westwood Middle School
Haile Plantation Garden Club
Peaceful Paths
Haven Hospice of North
Peer Ministry for Youth - Queen
Central Florida
Hawthorne Middle School PTA
STOP! Children’s Cancer
University of Florida
Eastside Softball
Ebony Appreciation Awards
St. Patrick’s School
Partners in Education
Eastside Soccer
Eastside Volleyball
of Gainesville
Humane Society
Gator Boosters
Review Board
Reading for the Blind
Rotary Club
City Youth Soccer League
Discovery Farm
Children’s
Home
Society
Pi Delta Kappa
Gainesville Area Rowing
Chamber of Commerce
Shands
at VISTA
PALS Program
Heart Ball
American Heart Association
& Finance
Bosshardt Realty Services, LLC, supports many local charities and community projects with funds
earned from its interest-bearing escrow accounts. Below is just a sample of some of the worthy
organizations that are helping us all build a better community.
Engineering Advisory Council
of Peace Catholic Church
Pet Rescue
Page 13
Band Boosters
Women’s Council of Realtors
Youth Build Gainesville
CHOOSING A REAL ESTATE AGENT
WE’RE HELPING TO BUILD A BETTER COMMUNITY
PALS
PARTNERS IN ADOLESCENT
T
he goal of the PALS (Partners in Adolescent Lifestyle Support) program is to emphasize tolerance, nonviolence, altruism,
positive self-image and leadership through continuing ongoing
weekly intervention during the school year. Bosshardt’s contribution
enabled PALS to get off the ground running.
LIFESTYLE SUPPORT
The PALS program, overseen by professionals from Shands at Vista,
provides peer support and therapeutic intervention to troubled students
as well as enhancing leadership skills for teen leaders. This is achieved
through peer counseling classes, therapeutic groups led by professionals and peers, and programs that provide an altruistic, tolerant, nonviolent atmosphere in the school where diversity is welcomed.
Teen leaders gain enhancement of character attributes such as empathy, compassion and an understanding of human diversity. The teens
experiencing emotional difficulties gain a sense of belonging, self-esteem and PALS.
Experience and a Proven Track Record Matter!
“PALS is currently in five Alachua County schools: Fort Clarke Middle School, Buchholz High School, Eastside High School, Gainesville
High School and A. Quinn Jones Center. PALS offers programming
that is tailored to meet the needs of each specific school population.
O
nce you have chosen a real estate company, you will
need to choose a licensed real estate agent from that
company to respresent you in selling your home. Wheth-
Fort Clarke Middle School has a lunch group social support group
program and a PALS leadership club.
Buchholz High School has a PALS leadership group that mentors elementary students at Rawlings Elementary School and a female at risk
support group.
Eastside High School has an IB support group, teen pregnancy support
group, and at risk female therapy group.
Gainesville High School has an at risk female peer mentoring group,
at risk teen therapy group, and at risk male athlete support group.
1.
Contact the agent or agents you are considering to set up an interview. You will want to
interview the agent before deciding or signing any paperwork to see if you will work well
together.
2.
Ask for references and testimonials. Don’t trust your most prized assets with anyone who
hasn’t received glowing references. If the agent is new to real estate, you can get personal
references from friends and previous employers.
3.
Ask the agent about his or her past training and experience. Does the agent have advanced
designations?
4.
Get a detailed description of how the agent would market your home. Find out if he or she
will be placing advertisements in the newspaper, on the Internet, in magazines, etc. Discuss
what will be the most effective way to find a buyer for your home.
5.
Make sure you are comfortable with the agent’s philosophies and ethics. It is important that
you and your agent are on the same page, and that you feel he or she will represent you
well during the process.
6.
Make sure the agent’s presentation covers everything you’ve already found in your research of the company.
A. Quinn Jones has a behavior management program in which students earn points to attend weekly McDonalds Breakfasts.
2007 SAPPHIRE AWARD WINNER
A PROUD MOMENT - Blue Cross - Blue Shield’s Blue Foundation
for a Healthy Florida awarded its 2007 Sapphire Award and a check
for $100,000 to the Shands Vista PALS program. Shown at left accepting the award are Carol Bosshardt, Marina Cecchini of Shands
Vista, and Jessica Marrero, who came up with the concept for the
PALS program while still a high school student in Gainesville. At
right are members of the Bosshardt Realty 2007 PALS golf tournament committee: Dave Ferro, Karen Godley, Mitchell Martin, Carol
Liquori, Aaron Bosshardt, Carol Bosshardt, Kim Bosshardt, Jamie
Coons, Heather Doughton and Michele Loeffler.
Page 14
er you have been given the names of only one agent from
that company or if you are choosing from a list of over
100, there are a few steps to take with each candidate.
You can see the profiles of all Bosshardt Realty agents on www.BosshardtRealty.com. This will
help you narrow down your choices and pick a Realtor® best suited to your needs.
Page 11
CHOOSING A REAL ESTATE COMPANY
T
ired of hearing the national media tell you
all about your local real estate market?
Come visit us at BosshardtRealty.com and sign
up to receive the upcoming Gainesville Area
OPEN HOUSE BLITZ / CONDO CONGO
Real Estate Annual Report, a comprehensive
analysis based on local sales data and assembled
by local real estate professionals. We think you
will be pleasantly surprised.
Single Family Homes
Target Market
Newberry Road West/Tioga Area
Units Sold
Average Sales Price
Sales Volume
130
$339,243
$44,101,564
Gainesville’s Biggest Open House Showcase!
Haile Plantation
112
$307,438
$34,433,001
Archer Road West/Kanapaha Area
159
$212,826
$33,839,381
Saturday, July 14, Noon - 4PM
and
Glen Springs/NW 39th Avenue
160
$151,001
$24,160,120
Turkey Creek Area
55
$187,366
$10,305,106
Millhopper Road
25
$393,481
$9,837,019
Downtown
52
$176,942
$9,201,000
Northeast Gainesville
86
$95,671
$8,227,688
University Area
33
$208,592
$6,883,550
Southeast Gainesville
49
$73,138
$3,583,775
$10 million
$15 million
$20 million
$25 million
$30 million
$35 million
Numbers based on total closed volume: 1/1/09 - 12/31/09
Page 10
$40 million
$45 million
Source: Gainesville MLS 2009
We’re going to sell this home . . .
Sunday, July 15, Noon - 4PM
Noon to 4 p.m.
Saturday
July 14, 2007
Home locator maps available week of event
online at www.bossblitz.com
Member
FDIC
4373 Newberry Road
352-240-2685 www.alarionmortgage.com
Event Sponsored By:
5542 NW 43rd Street
352-371-6100 www.bosshardtrealty.com
2834 NW 23rd Boulevard, GaiNesville
it could be yours
S
everal times a year Bosshardt Realty
Services, LLC. sponsors a one-of-akind extravaganza: an Open House
Blitz. Up to 100 single-family homes, condominiums, and model centers are open
- all at the same time on a Saturday, a Sunday, or sometimes both days - for area residents and visitors alike to come inside, look
around, ask questions, and get answers.
It’s comparative shopping at its best and
gives sellers a unique opportunity to show
3Br/2Ba
2,244 sF
Wood Floors
Brick Fireplace
NeWer rooF
coNcrete Block
$269,000
We’re going to sell this home . . .
off their homes to potential buyers who
might otherwise never come down
Noon totheir
4 p.m.
Saturday
July 14, 2007
street.
3Br/2Ba
2,244 sF
Since the first Blitz in May 2006, literally
W
F
thousands of potential buyers haveBN taken
r
c
B
2834 NW 23 B
,G
advantage of this rare opportunity, and
it could be yours $269,000
dozens of contracts have been written. No
other real estate company in town provides
such a service, which is just one more reason why homeowners in the know choose
Bosshardt Realty to sell their home.
Page 15
ood Floors
rick ireplace
eWer ooF
rd oulevard
aiNesville
oNcrete lock
FINDING A BUYER FOR YOUR HOME
T
o find a buyer for your home, we offer fullcolor advertising in the Gainesville Sun, an
extensive web site presence, and direct-mail pieces
created here at Bosshardt by our on-site Marketing
Department. If that isn’t enough, our agents are also
involved in the community and have the right “connections” that are necessary to get your listing out
to the public.
HOT new listings
www.BosshardtRealty.com
GREAT LOCATION!
FAMILY FRIENDLY
GOLF COURSE VIEW
3BR, 2BA, 1,278 SF, 2-car garage, screened
lanai, fireplace, hardwood floors and ceramic
tile, granite counters and stainless appliances,
fenced back yard. $259,900 WebID: 234567
John Smith, 555-1234
3BR, 2.5BA, 1,878 SF, 2-car garage, fireplace,
hardwood, carpet & tile, granite counters &
stainless steel appliances, fenced back yard.
Large corner lot. $315,000 WebID: 235678
Carol Jones, 555-5678
4BR, 3BA, 2,879 SF, 2-car garage, screened
pool & lanai, fireplace, hardwood, carpet &
ceramic tile, granite counters & stainless steel
appliances. $359,900 WebID: 236789
Jane Adams, 555-9012
OPEN HOUSE
Apple Valley
1234 NW 47th St, SUN 1-4
CHOOSING A REAL ESTATE COMPANY
Why should you list with Bosshardt Realty Services?
Our list-to-sell price ratio is almost 1.5% more than the rest of the companies that comprise the Gainesville/
Alachua County Association. That means we have the highest chance of selling your home for the asking price,
making you more money. (You can see below that our list-to-sell variance, which is the amount our listings sell
for under list price, shows that with comprehensive marketing and experienced sales associates you win!)
2009 Average List Price to Sales Price Ratio - Residential
• OPEN HOUSE • OPEN HOUSE
TALK ABOUT CURB APPEAL! 3BR, 2BA, 1,278
SF, 2-car garage, fireplace, hardwood floors and
ceramic tile, granite counters, fenced back yard.
$259,900 WebID: 237890. John Smith, 555-1234
Benson Farms
5678 NW 147th St, SUN 2-5
VALUE & LOCATION! 3BR, 2.5BA, 1,878 SF, 2-car
garage, fireplace, hardwood, carpet & tile, granite
counters, stainless appliances fenced back yard.
$259,900 WebID: 238901. Carol Jones, 555-5678
Castlemere Court
9012 SW 57th St, SUN 1-4
LOTS OF SPACE FOR THE MONEY! 4BR, 3BA,
2,978 SF, 2-car garage, fireplace, hardwood floors
and ceramic tile, granite counters, fenced back yard.
$259,900 WebID: 239012. John Smith, 555-1234
We’ve run the numbers for you, and Bosshardt Realty will make you the most
money on your home. Our competitive advantage in buildling customers for life means it
doesn’t matter what you pay at closing. It matters how much you take home!
Bosshardt Realty
ERA Trend
List Price
$250,00000
$250,00000
$250,00000
List-to-Sell Ratio
95.4%
95.4%
95.2%
Gross Sales Price
$238,50000
$238,50000
$238,00000
Sales Commission
$14,31000
$14,31000
$14,28000
JUST REDUCED!
PERFECT FOR STUDENTS! 2 BR, 2 BA condo,
1,078 SF, new carpet & paint, split floor plan,
close to campus on bus line. Was $119,000, now
$109,900. WebID: 231234. John Smith, 555-1234
FORMER MODEL HOME 3 BR, 2.5 BA, 1,628
SF, 2-car garage, fireplace, wood laminate & tile,
new paint, fenced back yard. Was $329,000, now
$319,900. WebID: 237890. Carol Jones, 555-1234
PERFECT LOCATION! 4 BR, 3 BA, 2,562 SF, 2-car
garage, fireplace, wood laminate & tile, new paint,
fenced back yard. Was $429,000, now $389,900.
WebID: 237890. John Smith, 555-1234
POOL COMMUNITY 3 BR, 2 BA, 1,478 SF, 2-car
garage, fireplace, hardwood floors & ceramic tile,
fenced back yard. Was $265,900, now $259,900.
WebID: 232345. Carol Jones, 555-1234
REDUCED AND MOVE-IN READY! 4 BR, 3BA,
2,269 SF, 2-car garage, hardwood floors & ceramic
tile, stainless appliances. Was $389,900, now
$375,900. WebID: 237890. John Smith, 555-1234
ONE-OF-A-KIND 5BR, 4 BA, 3,679 SF, 3-car
garage, fireplace, wood laminate & tile, new paint,
fenced back yard. Was $519,900, now $489,900.
WebID: 237890. Carol Jones, 555-1234
Based on MLS information
Your Proceeds
LIST WITH bosshardt AND SEE THE RESULTS!
Page 16
6% sales commission. Commission
may be more; consult agent.
$224,19000
Assumes 6% commission.
Commissions are not standard.
$224,19000
Coldwell Banker
Assumes 6% commission.
Commissions are not standard.
$223,72000
You could lose money listing with our competitors!
Page 9
Gainesville Market
All Property Types
MARKET
SHARE BY COMPANY
FIRM
CHOOSING12-M
AONTH
REAL
ESTATE
THROUGH JANUARY 2010
15 February 2010
2009 Market Share by Firm
MARKETING & ADVERTISING
2007 Market Share by Firm
18.09%
Web Sites
BOSSHARDT REALTY
23.31%
Bosshardt Realty
TREND
ColdwellERA
Banker
13.87%
ERA Trend
RE/MAX
Re/Max
15.99%
ATSON REALTY
Watson W
Realty
Prudential
PRUDENTIAL
GW Robinson
ORNELL
Horizon CRealty
12.56% Century21
ELWOOD
Action Realty
10.73%
HORIZON REALTY
Rest of Market
(294 firms)
6.58%7.79%
2.97%
5.09%
www.bosshardtrealty.com
Radio & Television
REST OF MARKET (~294 FIRMS)
• More than 18% of all real estate sales reported to the
Gainesville/Alachua County MLS.
• Closing more than $750 million in real estate since 2007.
• Averaging over 1,000 unique visitors per day to BosshardtRealty.com.
• Held three “Open House Blitzes.”
• Market leader in almost all competitive metrics including price-to-sell ratio
REAL ESTATE
SHOWCASE
CENTURY 21
2009 was a challenging year for real estate. Now more than ever, you need to be sure your
real
Source: Gainesville
MLSestate company can produce in a difficult real estate climate. Here are just some of our
© 2010 Bosshardtaccomplishments
Realty Services, Inc. All rights
in reserved.
2009:
Monthly Publications
Bosshardt Realty Services, LLC
Inc. has the most comprehensive
web site in the Gainesville market, with advanced MLS IDX feed,
lead generation/analysis system, and Agent Intranet. These are the
web sites we use to advertise and/or feed our listings:
COLDWELL BANKER
31.41%
FINDING A BUYER FOR YOUR HOME
Page 1 of 12
Flyers, Brochures, Postcards & Newsletters
(money in your pocket).
• Over 98% Customer Satisfaction!
05/07
Page 8
Page 17
CHOOSING A REAL ESTATE COMPANY
FINDING A BUYER for Your Home
Gainesville Sun
(Full-color 1/2 page
ad on Sunday)
Trade & Community
Magazines
Direct Mail
‘Just Listed’
Postcards
Haile Plantation
& Turkey Creek
newsletters
COMMUNITY
INVOLVEMENT
Involved
with more than
100 organizations
P.A.L.S. annual
Golf Tournament
principal sponsor
www.BosshardtRealty.com
(More than 1,000 visitors per day)
Linked to 13 other real estate sites
Individual Agent
Web Sites
E-mail Inquiries
(More than 500 per month)
Our Agents
(more than 100)
Relocation
Companies
Agents From
Other Companies
Family & Friends
PARTNERS
& DIVISIONS
Support Staff
Past Customers
New Homes
& Communities Division
Bosshardt
Property
Management, LLC.
Bosshardt Title Insurance
Alarion Bank
Commercial
Division
Landlords
Tenants
Investors
OPEN HOUSES
& SIGNAGE
Average of 30
Open Houses
per weekend
Over 1,000 Yard Signs
(almost twice that of our
closest competitor)
LL
C
ny
#5
C
C
om
pa
ny
#4
om
pa
ny
#3
C
C
om
pa
om
pa
ny
#2
ny
om
pa
#6
es
,
vi
c
Se
r
100% MLS Photo Participation
B
Multiple Web Sites
B
In House Services: Mortgage/Title/Relocation/Referral
B
New Homes & Communities Division
B
Property Management Division
B
In-House Marketing Department
B
In-House IT Department
B
#1 Market Share Holder in Gainesville
B
#1 Commercial Department in Gainesville
B
Home Warranties
B
100% Participation of Full Listing Service
B
Virtual Tours
B
Featured Property Magazines
B
Largest Presence in Color Newspaper advertising
B
Weekly Realtor's Tour
B
MLS Daily Connection
B
Five Offices Located in Gainesville
B
Office Open Seven Days a Week
Number of $5 Million Plus Dollar Producers (2009)
9
9
9
9
9
9
9
List to Sell Ratio above average of 95%
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
B
9
9
9
9
9
9
9
9
10
4
1
2
0
0
average Sales Price Greater than $209,000
B
Interest on Escrow Binder Deposits Donated to Charities
B
Located in South Florida's Coastal Resort areas
B
Over 30 Certified New Homes Sales Professionals
B
Member of Ocala/Marion County Multiple Listing Service
B
Company #3 - Re/Max
9
9
9
9
9
9
9
161 167 144 166 151 201
B
Average Days on the Market
Company #2 - Coldwell Banker
Page 18
C
PERSONAL
& PROFESSIONAL
RELATIONSHIPS
ea
lt y
Gainesville’s No. 1 Real Estate Web Site:
Comparison Flow Chart for
Gainesville's Top Six Real Estate
Companies
ha
rd
tR
PRINT
ADVERTISING
COMPaRISON FLOW CHaRT
os
s
INTERNET
ADVERTISING
When you compare Bosshardt to the others,
there really is no comparison!
B
These are just some of the resources
available to Bosshardt Realty clients . . .
Company #4 - Prudential
Page 7
9
9
9
Company #5 - ERA Trend
9
Company #6 - Watson
GETTING YOUR PROPERTY SOLD
CHOOSING A REAL ESTATE COMPANY
C
hoosing the right real estate
company to meet your unique
needs is one of the most important
decisions you will ever make. If you are
like most people, your home will be your
single biggest investment; obviously, not
something to be left to chance.
Yet most buyers and sellers have little, if
any, practical experience when it comes
to buying, selling, or investing in real
estate. Here are five tips to help you
choose the real estate company that will
be there for you and your family every
step of the way.
1.
Select the most successful companies in your area. Check the newspaper ads, search on
the web, ask local residents, and look for yard signs around town to find out who those
companies are.
2.
Visit each company’s web site. Spend at least 15 minutes searching for what you feel is
your home’s competition. Did you find useful information? Did you find something you
would like to buy? If you didn’t, neither will your home’s future owner.
3.
Ask for testimonials or references for the company. How do their past customers feel
about them and their service? Will the company you choose ask for their opinion after
the sale? In any service industry, reputation is all a company really has to offer, so it is
important to find out their standards of service.
4.
Call the managing broker of each company and ask him or her who is the best agent to
list your home. Then follow up with the question, “Would you list with him or her, and
why?” Ask any other questions you would like to know. The managing broker should be
happy to speak with you.
M
ost home sellers have an estimated date by which they need to have
their home sold. Bosshardt Realty has the lowest average “Days on
Market,” which means that, on average, we will sell your home faster
than any other firm in town. Make sure to communicate your time frame to your
Bosshardt agent, and we will recommend how to price, prepare, and market your
12-MONTH
VERAGE
DAYS ON
MARKET
home so you can sell it within
thatAtime
frame.
The
graph below reflects our comGainesville Market
Residential Sales
(Single-Family
and
Attached)
mitment to selling our customers’
homesJULY
in 2009
a timely fashion. We pride ourselves20 August 2009
THROUGH
on having the best sales of any real estate company in the area! Imagine having
your home go from list to sell in less than three months!
180
160
154
137
159
168
134
140
152
120
100
80
5.
60
Go back to the web site and search the recommended agent’s bio page. Find out if his or
her credentials represent what you are looking for in an agent. (See the “Choosing a Real
Estate Agent” section for more details.)
After researching the companies in the Gainesville area, we think you’ll find that
Bosshardt Realty is by far your best bet to sell your home. The next few pages contain even more information that may help you in your decision.
Page 6
40
20
0
Bosshardt
Gainesville Market
Residential Sales (Single-Family and Attached)
Coldwell
12-MONTH AVERAGE DAYS ON MARKET
Re/Max
ERA
Prudential
THROUGH JULY 2009
Source: Gainesville MLS
© 2009 Bosshardt Realty Services, Inc. All rights reserved.
20 August 2009
Page 19
MLS Average
Page 6 of 12
COMMERCIAL AND LAND DIVISION
THE MANAGEMENT TEAM
Helping you achieve the results you desire
B
www.BossCommercial.com
We offer the most
experience and
knowledge in the
Gainesville market
Our Services & Expertise
R Sale or Lease of:
•Apartment properties
• Development property
• Industrial properties
• Office space
• Restaurants
• Retail space
• Vacant land
R Market analysis
R Developer representation
R Tenant representation
R Contract negotiations
RConsulting
R Mergers & acquisitions
CAROL BOSSHARDT
President, CEO
osshardt Realty Services is a home-grown,
locally-operated family business. Non-franchised,
locally-owned companies are increasingly rare,
and Carol Bosshardt is proud of her emphasis on maintaining close personal relationships with all her employees and associates. It is this family atmosphere that sets
Bosshardt Realty apart. This is also a company that takes
its business very seriously.
Record-breaking sales
T
he Bosshardt Commercial and Land Division has the
dominant presence in commercial and land sales in the
area. You can count on our professionals to guide the sale
and lease of commercial property and land both expeditiously and
efficiently.
The entire team has in-depth knowledge of the local market, national
and state trends, and continues to keep abreast of the changing needs
of the area and its customers. Furthermore, the team understands that
the business of commercial and land buying, selling, and leasing is
unique and complex. Let our experts assist you in what they know
best!
The Bosshardt team is prepared to provide you with all of the
information you need to proceed with whatever your specific needs
are. Whether it is land, office condos, industrial space, or a small
office, the Bosshardt Commercial and land Division can serve you.
The Bosshardt Commercial and Land Division offers a unique
array of marketing services to fully expose your property, including
developing a unique brochure just for your property created inhouse by our on-site Marketing Department, direct mailing to
target buyers, web presence, local media advertising, direct phone
solicitation, property tours, and more.
GENE ANNE McKAY
Vice President/Broker
GARRY GRIFFIN
Vice President/Broker
MIKE KITCHENS
Vice President/Broker
ASHLEY MORRELL
BPMI General Manager
MARY SMITH
Broker - Venice Manager
In the Gainesville-Alachua County market, Bosshardt Realty led all
companies in 2009 with over 17.7% of annual sales volume and over
800 transactions. That’s more than any other real estate company can
claim. In fact, it’s more than most of the other local realty firms combined can claim!
Protecting your interests
Buying and selling real estate is not as easy as some of the late-night
television “get-rich-quick” programs would have you believe. A simple
miscalculation could result in losses of thousands of dollars. Bosshardt’s
expert team of sales associates is highly trained to ensure you get the
best deal possible when you buy or sell a property. Bosshardt Realty
has more than 100 sales associates who are ready to provide the knowledge, negotiating skills, and dedicated service essential to achieving the
results you desire.
THE BOSSHARDT FAMILY OF COMPANIES
Being a part of Bosshardt Realty gives you yet one other advantage:
exposure to over 100 real estate agents!
Page 20
AARON BOSSHARDT
Vice President, COO
Page 5
FROM THE DESK OF CAROL BOSSHARDT
GAINESVILLE DESIGN GROUP
elcome to Bosshardt Realty Services, LLC, where our goal is to enrich your real estate
experience! We are the No. 1 real estate firm in Gainesville, Florida, which, according
to 2006 Cities Ranked and Rated, 2nd edition, just happens to be the No. 1 place to live
in America. For more than 20 years, our promise has been to provide “True Customer Service,” a
rich tradition that continues to this day.
Is your home a
W
When I started in real estate in 1976, I, like you, was a homeowner with a vision of how real estate
business should be done. I founded my company in 1987 on the premise of providing “True Customer Service” by doing the job right! In 1993 I was a state finalist for entrepreneur of the year.
In 2001 I received the distinguished Paul Harris Service Award, and in 2006 I received my MBA
in entrepreneurial studies from the University of Florida. All along the way I’ve learned it takes
great people to make great things happen. You are going to need a great agent and a great company
to get the best results in this challenging real estate market. Don’t settle for anything less than the
very best.
Closing more than $1.4 billion in real estate since 2006, Bosshardt Realty is equipped with a team
of agents and staff known for their professionalism, integrity and hard work. For three years running, 98% of our customers said they were so satisfied with our services they would recommend no
one but Bosshardt Realty to their friends and family. (The national average is only 68%.) We have
nearly 1,000 surveys on file and would be happy to provide references upon request.
standout?
How can the Gainesville
Design Group help you?
The Gainesville Design Group is available to
help you stage your home in the best possible
light. From recommending color choices, to suggesting furniture arrangement, to enhancing that
all-important curb appeal, we are ready to help
you greatly improve your chances of selling your
home quickly and for a higher dollar amount.
For a fee of $75 per hour, our in-house interior
designer Carol Liquori will assess your home and
make recommendations.
Our multimedia marketing emphasis begins with a state-of-the-art web site that receives almost
1,000 unique visits per day, which is more than three times the number of visits recorded by our
closest competitor. Our site features easy-to-use search tabs such as “Just Reduced,” “Hot New
Listings,” “Open Houses,” and “Virtual Tours” to help buyers find your property. Our combined
advertising presence in print, radio, television and the internet is unmatched in the area. And did we
mention “Open House Blitz,” our unique open house extravaganza held several times each year?
For more information please call Carol Liquori at (352) 240-2709. You can also e-mail her
at [email protected].
With more than 100 highly trained agents and 20 employees, as well as in-house finance specialists with Alarion Bank, title experts at Bosshardt Title Agency, LLC., and our own attorney, our
knowledge of the local area and the purchase process is second to none. We truly are a “one-stop
shop” where everyone is focused on making your real estate experience positive, rewarding, and
hassle-free.
Carol Liquori
We believe our success results from a sincere dedication to providing each and every client with the
best possible service, which will encourage them to become “Customers for Life.”
We are committed to helping you sell your home for the highest price in the shortest amount of
time, so please give us a call at (352) 371-6100, or visit our web site: www.BosshardtRealty.com.
Sincerely,
Carol Bosshardt, CEO
Director of Marketing and Design
Before joining Bosshardt Realty Services, Inc., in 2004, Carol worked for nine
years as the in-house design consultant
for Atlantic Design & Construction, a
premier local builder and developer.
While at Atlantic Design, Carol oversaw
all the interior and exterior design elements of the company’s projects including the Mentone
subdivision, Park View in Haile Plantation, Magnolia
Grand at the Villages, and countless custom homes.
Since joining the Gainesville Design Group, Carol has
been fortunate to continue her passion for design by
staging models in the Belmont subdivision, Cricket
Club, Windsor Park and Campus View condominiums,
and clubhouses at Longleaf Village and Cricket Club.
Or does it get lost in the crowd?
In today’s fiercely competitive real estate market, it’s not enough to have
a GOOD house. You have to have a GREAT house, a house that stands
apart from the rest. You want a house that potential buyers can’t get out of
their minds. Sometimes you can achieve this on your own, but more often
than not you could use a little help from a professional designer who can be
objective, yet creative, when it comes to “staging” your home.
The difference between ‘decorating’ and ‘staging’
S
imply put, decorating is the art of
transforming an everyday living
space into a one-of-a-kind residence
that reflects the owners’ personal tastes.
It’s about mixing and matching colors, textures, patterns, finishes, furnishings, and
accessories to create an environment compatible with the owners’ specific lifestyle.
And that’s the last thing you want them to
do! You want your home to be a standout;
to grab their attention and stick in their
minds until they call their sales associate
to see it again. Remember: the right house,
in the right condition, in the right location,
at the right price will sell. And that’s something you can take to the bank.
Staging, on the other hand, is about “depersonalizing” a home to make it appeal to
as wide a range of potential buyers as possible. And that’s not as easy as it sounds.
It’s hard to be objective when it comes to
removing the “you factor” from your home,
but just because something works for you
and your family doesn’t mean it will work
for someone else.
For instance, you may think the crimson
glaze you had sponged onto the kitchen
walls is worthy of a magazine cover; all
that buyers see is red. Or your grandmother’s heirloom dining room set with table,
eight chairs, matching sideboard, server,
curio cabinet, and plant stand may bring
tears to your eyes; buyers can only cry
at how hopelessly small the room is and
scratch your home off their list.
www.GainesvilleDesignGroup.com
Page 4
Page 21
Setting the
STAGE
FOR A QUICK SALE
CUSTOMERS FOR LIFE
THE KEY TO OUR SUCCESS
“A customer deserves the most courteous attention we can
give him. He is the lifeblood of this and every business. He
pays your salary. Without him, we would have to close
our doors. Never forget it.”
Sam Walton, Founder of Wal-Mart
B
osshardt Realty’s “Customer For Life”
program engages the staff and associates in the
principles of the company’s corporate culture,
which enables them to recognize an unwavering
commitment to enhancing the overall real estate
experience. We are here to build and improve customer
acquisition and retention. We will build and maintain
long customer relationships more than ever before. By
continually thinking in terms of “Customers for Life,”
our continued success will be assured.
Here’s what some sellers had to say about their Bosshardt Sales Associates
Sandra Lehrer was wonderful!
This was the third house she sold
for us. She is great!
My house was on the
market for a year when
Mitchell Martin took it
over. It was sold within
three weeks. He is very
professional and kept me
informed as we went along.
Leslie Steen did a great job. We
were pleased with the skills and
service when we bought our
condo, and we called her again
when we needed to sell it.
My family and I have used Ricky
Buchholz’s services in buying two
condos, one house, and selling one
condo. I found Ricky to be a very
knowledgeable, experienced, and
trustworthy Realtor. He was 100%
behind me in all our interactions.
This is the second time we have
dealt with Inge Larsen relating
to the sale of a house. She is the
ultimate professional. I would not
think of dealing with another agent
if Inge were available!
Kristen Rabell’s knowledge of the market
allowed us to list our house at the right price
and it sold in two days. We could not have
gotten better advice. She was always on top
of repairs and paperwork.
Doug Baril was an absolute
pleasure from beginning to end.
He sold our house within two
months, close to the asking price.
He was absolutely terrific.
I was deployed to Iraq. Martha Jane
Green took care of everything and only
saw me one time, after everything was
closed. Thank you for all of your help! Bobby and Debbie Houdershelt sold
me my first home here in Florida two
Tiffany Thomas was all we
could have hoped for and
years ago. I did not hesitate to contact
more. We switched to her
from a different Realtor
them when I got my divorce. Even
and agency and it was like
though it was a very long struggle,
night and day!
Bobby was perfect to the end.
Jamie Coons was wonderful to
work with and we would highly
recommend her to anyone. She is
professional, efficient, friendly and
a pleasure to work with.
Page 22
Letter from Carol Bosshardt......................................................................4
The Management Team.............................................................................5
Choosing a Real Estate Company........................................................6-10
Choosing a Real Estate Agent.................................................................11
We’re Helping to Build a Better Community....................................12-14
Open House Blitz / Condo Congo..........................................................15
Finding a Buyer for Your Home........................................................16-18
Getting Your Property Sold.....................................................................19
Commercial and Land Division..............................................................20
Gainesville Design Group.......................................................................21
Customers for Life .................................................................................22
Agent Testimonials..................................................................................23
Team Dynamo coordinator Terry
Uon was/is an exceptional
professional. Her personal
contact, attention to details,
and personality were a powerful
force in our selling experience.
Page 3
AGENT TESTIMONIALS
‘We are with a company that is always going to be on the cutting edge’
Michele Loeffler: I have been with Carol Bosshardt’s office
for 19 years, and I can’t think of another company I would
rather be with. Carol is always innovative and I just feel like
she can keep us the premier real estate company, always in
the forefront.
Susan Ash: When I retired as a teacher in Alachua County
and chose to go into real estate, there was only one company I would consider joining - Bosshardt Realty. It has been
No. 1 in sales for years and has an excellent reputation for
its community involvement.
Craig Wilburn: We really enjoy having the ability to share
with people that we are with a company that is always going
to be on the cutting edge, and always going to be doing
things a lot of other companies will not do.
Mike Floyd: The reason BRS is the most successful company in town is that they have the best collection of agents in
the area.
Susan Baird: One of the primary lessons I learned from my
MBA at the University of Michigan is to join the team that is
poised to be the best in 10-20 years. Eight years ago, Bosshardt was No. 2 but climbing. With its outstanding leadership
I could see that it wouldn’t be long before it became No.1.
Jamie Coons: When I was looking for a real estate company
to associate myself with, I looked to Bosshardt as a leader in
the industry. The values held by Bosshardt embody my personal philosphy of community, family, and above all, integrity!
John Thomas: After spending 30 years in sales and marketing
with a Fortune 500 company, I returned to Gainesville to start a
second career. It didn’t take me long to realize Bosshardt offers
its customers the same level of “commitment to service” the
corporate giants do.
Mary Smith: Carol’s dedication, support, and community
involvement are what created Bosshardt and what makes
it tick on a daily basis. It is simple to explain why I work for
Bosshardt: When you have an owner and management that
care, the agents care, and then the customers become part
of the framework.
Heather Doughton: The Bosshardt Company is the
ultimate real estate “Teamwork Machine,” well oiled with
experience, knowledge, and ethics and a sincere interest of
dedication to its customers and community.
Ericka Gilchrist: Before I did any interviewing, I knew I
wanted to work for Bosshardt Realty due to the awesome
presence it had in Gainesville and surrounding counties.
After interviewing with other companies, it was clear that
Bosshardt’s goal in real estate was excellence!
Janice Grounds: I never considered working for any other
company, and after almost four years, still would not work
for any other broker. We have the best support - management, marketing, IT - and the best Realtors® who are
often a total joy to work with.
Kristi Cajoleas: One of the most favorable distinctions at
Bosshardt is its agents. I feel very fortunate to go to work
every day and be in the company of competent, helpful,
hard-working people.
Gary B. Schneider: We’re No. 1 because of the “5 Bs”:
1- Best training
2- Best marketing
3- Best associates
4- Best management
5- Best owner-leader
Cindy Harrington: Here at Bosshardt, you will find:
The most successful brokerage in town in terms of size and
results, a dedicated staff behind the scenes, a professional,
educated and generous group of Realtors, a management staff that cheers on its associates, and customers who
cheer us on through repeat business and referrals.
Page 23
Seller’s Guide
For more information about the Bosshardt Companies and Divisions
listed in this guidebook, please refer to the following web sites:
www.BosshardtRealty.com
Bosshardt Realty Services, LLC
www.BosshardtRealty.com
Lake City
Columbia County
High Springs
Bosshardt Property Management, LLC
Alachua County
www.BosshardtPM.com
Gainesville
Alachua County
Ocala
Marion County
Bosshardt Title Insurance Agency, LLC
www.BosshardtTitle.com
Venice
Bosshardt Commercial and Land Division
Sarasota Area
www.BossCommercial.com
Nine locations across Florida to serve your real estate needs
WATERFORD PARK
HAILE PLANTATION
TURKEY CREEK
5542 NW 43rd St.
Gainesville, FL 32653
(352) 371-6100
5210 SW 91st Terr.
Gainesville, FL 32608
(352) 336-6611
462 Turkey Creek
Alachua, FL 32615
(386) 462-6100
NW 23RD AVENUE
UF CAMPUS OFFICE
720 NW 23rd Ave.
Gainesville, FL 32609
(352) 240-9100
1412 W. University Ave.
Gainesville, FL 32603
(352) 376-5251
HIGH SPRINGS OFFICE
LAKE CITY OFFICE
5 NW 1st Ave.
High Springs, FL 32643
(352) 454-3400
248 SW Duckett Court
Lake City, FL 32024
(352) 961-8075
HOT NEW LISTINGS
JUST REDUCED
OPEN HOUSES
OCALA OFFICE
2123 SW 20th Place, Suite 102
Ocala, FL 34471
(352) 671-8203
VENICE/SARASOTA OFFICE
504 E. Venice Ave.
Venice, FL 34285
(941) 584-0889
Revised: 2/10
COMMUNITY
INVOLVEMENT
PALS GOLF TOURNAMENT
HABITAT FOR HUMANITY
FINANCIAL AND VOLUNTEER
SUPPORT FOR DOZENS OF
LOCAL ORGANIZATIONS
CUSTOMER
SATISFACTION
98% of Bosshardt Realty
clients & customers say
they would use us again
in the future.
*Numbers based on 2007 respondents