LEIGH JOURNAL 2016 - Newsquest North West

Transcription

LEIGH JOURNAL 2016
The No.1 local
media provider
for Leigh
Distributing more
copies into the

of
Leigh
than any local
media provider
leighjournal.co.uk
Introduction
Newsquest Media Group
Newsquest Media Group, a wholly
owned subsidiary of US-based
Gannett Co. Inc., is one of the
UK’s largest regional newspaper
publishers.
We serve our customers through:
•
more than 150 local media brands publishing online,
on mobile and in print
•
a weekly print readership of more than 6.5 million
•
our newpaper website brands attract over 21million+*
unique browsers monthly.
•
approximately 4,000 employees
•
five newspaper printing sites
•
direct marketing and door-to-door delivery
Our vision
•
Consumers will choose Gannett media for their news and
information needs, anytime, anywhere, in any form.
Founded in 1874, the Leigh
Journal is now part of the
Newsquest Warrington
portfoilio, which has
grown into a dynamic
multi-media business
publishing a family of titles.
Newsquest Warrington
aims to offer readers
and advertisers alike
an unrivalled service
throughout the areas it
serves.
Our mission
•
To successfully transform Gannett to the new
environment. We will provide must-have news and
information on demand across all media, ever mindful of
our journalistic responsibilities.
•
Newsquest’s objective is to have market-leading brands
disseminating local information in a number of different
and simultaneous ways, which reflect the views and
aspirations of the communities they serve. Our multimedia brands must be the authoritative source of
information that customers can trust; being willing to listen
but not afraid to question.
•
Newsquest is market-led and technology-driven and with
all its products - both print and electronic - the Company’s
aim is always to provide optimum service to customers.
SOURCE: PUBLISHER’S STATEMENT 2015, *ABC JAN-JUN 2015
The total marketing solution for Leigh
The Academy | 138 Bridge Street | Warrington | Cheshire | WA1 2RU
Location
WELCOME to Leigh...
LEIGH and its neighbouring communities of
Tyldesley, Atherton, Astley, Lowton, Golborne and
Hindley cover the bulk of the western portion of
Wigan Borough which has a total population of
around 322,900*.
Once a stronghold of the coal mining, textile and
engineering industries it is within easy reach of
major communication routes. Leigh is earmarked
for reconnection to the rail network with plans for
a new station in the pipeline to complement two
stations at Atherton on the Wigan-Manchester
line.
Leisure is high on the priority list for an area
that is on the doorstep of major conurbations
Manchester, Bolton and Warrington. The Leigh
Sports Village and neighbouring Wigan and
Leigh College are landmark state-of-the-art
developments just a stone’s throw from one of the
region’s best known country parks - Pennington
Flash and the sporting theme continues with
Haydock Park race course.
With the Bridgewater and Leeds-Liverpool canal
running through the heart of the town, and a
new marina created alongside the canal on the
former colliery site at Plank Lane, the area is at the
centre of the heritage trail that runs from Wigan
Pier to the Manchester Ship Canal at Barton
Aqueduct taking in the towering headgear at
Astley Green Colliery mining museum.
Leigh Sports Village is home to professional rugby
league side Leigh Centurions and the base for
Leigh Harriers Athletic Club which has been
nurturing athletes to Olympic standards for 126
years.
Development plans are being drawn up that
could see around 5,000 new homes built in the
area within the next 15 years. Leigh has been
rejuvenated by town centre investments offering
shopping and leisure facilities almost alongside its
popular indoor market and traditional high street
businesses.
SOURCE: *EXPERIAN LIMIITED 2015
Readership
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
READ BY 69,915* EVERY WEEK
IN PRINT AND ONLINE
Voice of Leigh - Est. 1874 - Celebrating 142 years in 2016
KEY FACTS
Total circulation
Total readership Readers per copy Free Weekly
Website Unique Browsers Unique Browsers
Page Impressions 37,837*
54,545* 1.4*
Thursday
leighjournal.co.uk
Weekly
15,370** ** Monthly
68,447
Monthly
206,688** Distributing more
copies into the

of
Leigh
PRINT & ONLINE READER DEMOGRAPHICS+
PRINT
ONLINE
Male Female 48% 52%
43%
57%
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years 11% 16% 17% 19% 15% 22% 7%
20%
21%
28%
17%
7%
ABC1 C2DE 45% 55% 58%
42%
than any local
media provider
We also
have an
additional
8,458
followers
/likes on
Facebook
and Twitter.
SOURCE: *PUBLISHER’S STATEMENT 2015 (PRINT - REFERENCE DISTRIBUTION CHANGES
W/C 24TH NOVEMBER 2014), **ESTIMATED BASED ON JICREG NOV 2015 OMNITURE JAN-JUNE 20145 READER DEMOGRAPHICS ESTIMATED BASED ON JICREG NOV 2015.
SOCIAL MEDIA as at NOV 2015..
Media
Location
Coverage
Leigh
Cumbria
Journal
& South Lakes
Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The Leigh Journal offers advertisers a perfect blend in terms of it’s reader and
socio demographics.
Postal Sector Coverage Areas
M29 7
Tyldesley South, Manchester
4732
M29 8 Tyldesley South, Manchester
4242
M46 0 Wigan Road, Manchester
3650
M46 9 Atherton, Manchester
3765
WN2 4 Hindley, Bickershaw
3827
WN7 1 Leigh Road, Leigh
3915
WN7 2 Manchester Road, Leigh
2804
WN7 3 Leigh (inc. Hope Carr, Low Common, Landside)
3060
WN7 4 Firs Lane, Leigh
2061
WN7 5 Wigan Road, Leigh
4352
Distributing more
copies into the

of
Leigh
than any local
media provider
SOURCE: *PUBLISHER’S STATEMENT 2015 (PRINT - REFERENCE DISTRIBUTION CHANGES W/C 24TH NOVEMBER 2014)
Why
Location
Advertise?
Leigh
Cumbria
Journal
& South
- FreeLakes
Newspaper of theRecruiting?
Year 2013* Then leave the job in our capable hands
LOCAL, LOCAL, LOCAL
LOCAL WEBSITE, WITH LOCAL NEWS FOR LOCAL PEOPLE
It is the biggest and the best, being delivered to more
households in Leigh, Tyldesley and Atherton than any
other newspaper. The Journal has a proud history starting
as the Tyldesley Weekly Journal in 1873 before Leigh took
over in 1874.
leighjournal.co.uk is updated 7 days a week with breaking
news stories providing the best and most comprehensive
news and information service in the town. The Journal
also interacts with readers through as many channels
as possible and has a growing Twitter and Facebook
following.
FINGER ON THE PULSE
Experienced, local journalists with a wide knowledge
of the area and an extensive list of contacts produce
news that is relevant to the local community. Our sports
journalists keep readers up to date with Leigh Centurions
rugby league team as well as a host of grassroots sports
from the area.
THAT’S ENTERTAINMENT
‘Ultra local’ entertainments section with previews and
reviews of theatres, clubs and cinemas local to Leigh, not
just Greater Manchester.
FAMILY ANNOUNCEMENTS
CAMPAIGNING
The Journal prides itself on campaigning on behalf of its
readers about any important issues that the town faces.
The Journal boasts the highest number of family
announcements such as Birthdays, Marriages,
Anniversaries and Deaths than any other local area
newspaper.
FIRST CHOICE
Letters published every week show more people interact
with the Journal than anywhere else.
PERSONAL SERVICE
Local office in Leigh offering a friendly, personal service.
SUPPORTING LOCAL CHARITIES
The Journal has excellent relationships with local charities
and is proactive in supporting them with fundraising and
special campaigns.
SOURCE *02 MEDIA AWARDS NORTH WEST 2013
In-Paper Key platforms
local marketplace
The Leigh Journal is currently the
largest distributed newspaper in the
town, coming out every Thursday.
The Journal prides itself on being
a reliable community paper and
breaking exclusive news stories.
The broad mix of news includes
heavyweight reports including
crime, court reports, local politics
along with lively upbeat stories from
people in Leigh, Tyldesley, Atherton
and surrounding areas.
The paper also covers a range
of human interest features plus
community news and information.
An interactive readers’ letters page
sparks lively debate and readers
are invited to submit their own
photographs and pet of the week
pictures. We also let readers know
what the most popular stories on
our website are.
The paper is the top source for local
sports news, including coverage
of Leigh Centurions, plus a host
of other sport including football,
amateur rugby league, rugby
union, cricket, cycling, bowls, horse
racing, athletics as well as junior
and schools sports.
Our motors pages include all the
latest models and motoring news
as well as a host of new and used
cars for sale.
The homes guide features property
for sale across the town, profiles
the pick of homes and news of
developments.
The Journal also carries public
notices issued by Wigan Council.
If you are looking for a job then
look no further than our recruitment
section which offers current
vacancies from the area.
Whether you are trying to sell your
old piano or looking for a reliable
plumber, then the classified section
has everything you might need.
There is also a large Family
Announcements section which
carries births, deaths and
marriages and for those looking for
love there is the Two’s Company
dating page.
A weekly entertainments section
turns the spotlight on local and
regional entertainment with theatre,
music and film previews and
reviews.
Features and Positioning
local marketplace
COMMERCIAL FEATURES
The Leigh Journal publishes
a variety of commercial
features aimed at certain key
demographics. Advertisers who
take advantage of our commercial
feature packages benefit from
promoting their businesses to the
audience most interested in their
services.
PAGE POSITIONING
Place your advertisement in a
desired position or section within
the newspaper to target your
customers effectively.
Wraps
Big impact... Maximum Exposure
WRAPS
When a business needs to make a big impact or has a
wide range of offers to promote at the same time, a wrap
provides maximum exposure and advertisers can share
the cost or take all four pages.
Sitting on the outside of the newspaper, a wrap is the first
thing readers see when they pick up the Leigh Journal.
Online Opportunities
leighjournal.co.uk
Online Opportunities
•
Reach more than 68,400*
online unique browsers
a month with more than
206,600* page impressions.
•
27%** are aged 15-34 years
•
49%** are aged 35-54 years.
•
Our network has a strong
appeal to young families
with 15% of browsers coming
from households with
children under the age of 15.
•
24/7 real time publishing
means that our browsers
are constantly updated with
local and national news as it
happens, which means that
browsers of the site come
back regularly and spend
longer on the site.
•
•
•
Standard positions include:
Unique content to Leigh is
also published to the site
including events, business
listings etc; which means the
sites are an excellent source
for all things local.
Over 55% of our browsers
live within the Leigh Journal
footprint area, which means
they have a deeper interest
in the local news and events
that are featured on the site.
Offers interactivity for our
readers with news, forums,
e-letters and “add a
comment” facilities offering
broadcast video, audio and
text facility.
• Leaderboard
• MPU
• Skyscraper
We can offer a wide
range of online marketing
solutions including targeted
campaigns: behavioural,
contextual, demographic
plus:
•
•
•
•
•
Skins
Page peels
Overlays
Post-it’s
Expandable Premium
Positions
Generate leads to your
business with our business
directory click2find...
Benefit from further
exposure for your business
and additional web traffic,
now also including a
voucher facility.
SOURCE: *OMNITURE JAN-JUNE 2015, **JICREG NOV
2015. OTHERS NEWSQUEST ONLINE SURVEY
website
Location
leighjournal.co.uk
Cumbria & South Lakes
An insight into the characteristics and media behaviour of the
online unique browsers of our website.
• Around 55% of our web audience is local
and loyal.
•43%* Male, 57%* Female
•27%* are aged 15-34
•49%* are aged 35-54
•24%* are aged 55+
•53% of readers stated that their time on our local websites does not affect the time spent reading corresponding newspapers.
•55% of respondents log onto our site, spending more than 10 mins per visit.
•30% of our online browsers DO NOT read our newspaper, therefore providing our •26% of our newspaper’s website audience advertisers with an additional audience
to target.
come from affluent households earning more than £40k.
•74% searching online for news and
information with 30% of browsers •12% rent their property, 8% live with suggesting they now buy products online.
parents.
•Our online network has strong appeal to young families:
15% of users come from households with children under the age of 15.
•41% have a minimum of managerial status at work.
•Well over a quarter of online browsers access our site via smart phone or tablet devices.
•Our newspaper’s website audience are currently using, or plan to use in the future, the internet to:
16% Look for a job
22% Move home
16% Purchase or sell a car
Our newspaper’s website audience work across all sectors but the main areas are:-
8% Government / Health
15% Retailing
25% Education 10% Engineering
7% Industrial / Manufacturing
5% Construction / Property
SOURCE: *JICREG NOV 2015, OTHERS NEWSQUEST ONLINE SURVEY
Online Audience
exchangeandmart.co.uk
Leaflet targeting
Newsquest Media Group
www.zoominleaflets.co.uk
• FLYERS WITH UMPF!
Whatever your needs, we
can help. From planning your
campaign, through the design
and printing, to delivering your
leaflets directly into the homes of
your potential customers.
• LEAFLET LIBRARY
Take a stroll through our ever-growing library of templates designed to show
your business at its best. Visit
www.zoominleaflets.co.uk
• IT WORKS
•
Clients can request Experian
marketing data to help identify
their target audience including bespoke analysis and
drive time maps.
•
Mosaic UK Experian research
can be offered via our
marketing department. A
targeting charge will be added.
•
Newsquest is a DMA (The Direct
Marketing Association) member.
•
Our firendly team of experts
are on hand to make it easy,
allowing you to get on with
running your business...
Whether you’re a small, local
business or a huge national
brand, door drops are a surefire way of gaining you new
customers.
•
Leaflets can be inserted within
our paid and free title network.
•
Cost-effective marketing solution
providinglocal, regional and
national coverage.
...and it really works, 79% of people keep, pass on, read or glance at Door Drops.
Directly targeting client’s
messages to specific
postal sectors is an
extremely cost-effective
and precise method of
reaching your desired
target audience. As part
of Newsquest Media
Group, sales executives
can arrange tailored
campaigns, putting
leaflets through as many
or as few letterboxes as
customers wish.
(Source: DMA)
Contact: Ben Higginson - Sales Executive
t: 01925 426969
e: [email protected]
Technical Information &
Copy Deadlines
Supplying Artwork
File guidelines
Advert size guide
Page Depth
• Save the file as a PDF version 1.3 • Maintain minimum photograph and ensure the .pdf file extension resolution of 300 dpi.
is included in the file name.
• The maximum file size for any • Supply PDF without crop or bleed supplied PDF is 20mb.
marks.
• We do not accept native • Do not include any symbols or software files.
special characters within the file • All received artwork will be name.
passed through our
• Do not secure your PDF with pre-flight checks. At this time,
any RGB or Pantone colour password protection.
spaces will be converted to • Ensure all fonts are embedded CMYK and transparencies will
within the PDF file and please be flattened.
avoid the use of TrueType fonts.
• Please do not include • Ensure the file is saved without transparencies in supplied pdf’s
any transfer function, dot gain or jpg’s. We do not guarantee
compensation curves, or the quality or printability of the colour profiles.
advert.
• Do not embed more than
Contact your representative to
3 levels of EPS or PDF 1.3 within
obtain a copy of our full artwork
the file in order to avoid
specification guidelines.
postscript errors.
We offer a full advert design service with every
booking if preferred.
320mm
Columns
mm 1
27
2
56
3
85
4
114
5
143
6
172
7
201
8
230
9
259
Booking Deadlines
Leigh Journal
Published
Thursday
Deadline
3pm Tuesday
All deadlines are subject to change around Bank Holidays
CONTACT US
To advertise in the Leigh Journal call one
of our experienced team members
Display & Motors Manager
Classified Manager - North West
Richard Collier
Jo Tocher
t: 01925 426967
t: 01925 426892
Display Advertising Sales
Representatives
Recruitment Supervisor
North West
Lee Young
Chantelle Wright
t: 01925 426936
m: 07825 503241
Richard Dowling (Education)
t: 01925 426989
Head of Digital - North West
t: 01925 426988
David Johnson
Motors Advertising Sales Executive
t: 01925 426920
m: 07968 471 131
Simon Gorton
Digital Advertising Consultants
Simon Furneaux
Motors Manager - Auto Exchange
t: 01925 426955
Andy Latham
t: 01782 767440 m: 07771 822041
m: 07920 785792
Marketing Manager - North West
Bev Eastwood
Property Advertising Sales Executive
Anne Finney
t: 01254 298306
t: 01925 426883 / 07920 757015
Regional Promotions and Events
Classified Advertising Sales
t: 01925 426918
m: 07930 174 977
t: 01925 426999
Zoe Donoghue
Leaflet Sales Team - North West
t: 01925 426969

LEIGH JOURNAL 2016 - Newsquest North West

Transcription

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