India Seafood 2015
Transcription
India Seafood 2015
2015 Norwegian seafood in India Conquer the large Indian seafood market India has the world’s second largest population. Out of the 1.3 billion market, 300 million consists of the Indian middle class. Conservatively estimating, therefore we believe that the market for Norwegian seafood will exceed 35 million consumers with high spending power. For these consumers, price will not be the decisive factor, but rather their wish to eat healthy, exclusive and high quality seafood. How to succeed in the Indian market? The emerging production technologies, higher economic growth, population explosion and shifts in dietary pattern are the driving force for rapid growth in the demand for food of animal origin. The consumption of fish in India has grown faster than that of any other animal product. Metro and Walmart are now in the process of entering the Indian market. The Indian consumer: from mustard fish to Salmon? Interesting exhibitions and fairs: Indians have a different taste preference to seafood compared to Norwegians. However, development of good recipes will attract the Indian consumer to the fantastic high quality seafood. Annually Team Norway (Royal Norwegian Embassy, Innovation Norway & Norwegian Business Association (India)) & NSC organize a large Norwegian Seafood dinner in Mumbai. Appetite for marine products and fish, both raw and ready-to-eat, is growing in India at an encouraging 7 per cent annual growth rate. The Associated Chambers of Commerce and Industry of India (ASSOCHAM) has pegged the industry at 12,500 million USD in the next four years from the present level of 9,777 million USD. • AHAAR- The International Food and Hospitality Fair, 10 - 18 March 2015, New Delhi • India Foodex, 21 - 23 August 2015 Bangalore • FoodPro, 28 - 30 August 2015, Chennai • World Food India, 14 -16 September 2015, Mumbai Salmon and Cod There are opportunities for Norwegian salmon, cod, trout, whitefish & pelagic species in a rapid growing Indian market. The seafood products can either be either frozen, fresh and/or processed. A partnership with qualified distributor or a processing company is essential for success. FDI in single and multibrand retail is now opening up in India. This will, in the years to come, improve refrigeration capacity in the supply chain for cold storage products. The HoReCa market segment is recommended as a good starting point when entering the market For further informatin contact Innovation Norway, India Ms. Arti Bhatia Kumar, Market Advisor Mob: +91 9810827760 E-mail: [email protected], www.innovasjonnorge.no A new sanitary certificate is now approved The dispute around sanitary certificates is solved and as of April 17, 2013, any Norwegian seafood product is welcome into India. Innovation Norway. Akersgata 13, P.O.Box 448 Sentrum, NO-0104 Oslo, Norway We give local ideas global opportunities