Guest Service Update Summer 2013
Transcription
Guest Service Update Summer 2013
Welcome to Beaver Creek Summer of 2013 Guest Service Update Tim Baker Executive Director Beaver Creek Resort Company •Who is BCRC and what do we do? •Summer Capital Projects/Construction Update Construction Rendering of the New Escalator Cat Coughran Director of Events and Sponsorship Beaver Creek Resort Company Tough Mudder June 15th and 16th 15,000+ participants 10,000+ Spectators 23 Military style obstacles ~ 5 obstacles in the Haymeadow area Great viewing from The Ranch The Rodeo at Traer Creek The full lineup of classic rodeo events: Bronco Riding, Team Roping, Barrel Racing and Bull Riding Plus fun public events: Calf Scramble, Mutton Bustin’ and Burro Racing. Bring the family early for pony rides, face painting, mechanical bull, western fare and a wide range of BBQ offered by Vail Valley restaurants. The Rodeo at Traer Creek June 27 July 2 (Tuesday), 11, 18 August 1, 8, 15 All rodeos will be held on Thursday with the exception of the special Tuesday night rodeo on July 2nd The Rodeo at Traer Creek Enhancements for 2013: - New restroom trailer for VIP section. - Addition of private VIP events. - Ski Country sponsored Rodeo Après Parties. Back By Popular Demand…Concierge Day! - We want to say thank you for recommending the Rodeo to your guests, year after year! - Limit 2 tickets per person. - Valid only for June 27th, 2013 - Sign up in the lobby, or watch your email for the registration link! 4th of July • Full day FREE of activities – come get “Barefoot & Crazy’ in the Stars, Stripes & Slides inflatable play area on the back lawn • Face Painting and Arts & Crafts on the back lawn • Free Headliner concert with Jack Ingram • Fireworks, fireworks, fireworks! Wine & Spirits Festival • • • • • • Enhancements for 2013: Redefined and enhanced partnership with Wine Spectator Magazine Continue to increase the quality of the presenters and the wine and spirits Shifting the dates to Friday-Sunday instead of ThursdaySaturday More of a focus on events unique to Beaver CreekOutdoor farm to table lunch at Creekside Park Themed Walk Around Grand Tasting Oktoberfest Enhancements for 2013: •Improved uniforms for bar staff. •Table Service on the ice rink •Increased and improved décor for the welcome gate and Village. •Adding new competitions for guest participation. •Enhancing the culinary demonstrations and seminarsSpiegelau Beerglass Tasting Seminars. Luxury Lifestyle Festival The Beaver Creek Luxury Lifestyle Festival (LuLi Fest.) is a celebration of the design, style, taste and culture of the luxury mountain lifestyle. We have selected home design, fashion, automobiles and the Arts as our embodiment of the luxury lifestyle. For three days at the height of fall, Beaver Creek welcomes the best in these areas of luxury and creates an atmosphere of creativity, celebration and gratitude. Luxury Lifestyle Festival Enhancements for 2013: • Special events for those in the design & construction industries. • Focus on highlighting home furnishings/finishings for the mountain home owner • The “Idea Home” – a real “home” built on the ice rink for guests to experience! •Continued development of the Car Show & Fashion Components Beaver Creek Mountain Running Series Throughout the summer, Beaver Creek is home to 6 different running events, including: Vail Rec District Summer Solstice – June 22nd Xterra Trail Run – July 21st Beaver Creek Half Marathon – August 10th Trans Rockies Trail Run – August 18th Beaver Creek Oktoberfest Shuffle – September 1st Battle Mountain Cross Country Invitational – September 7th This year we are marketing all of the running events as part of the Beaver Creek Mountain Running Series. Our goal is to highlight the fantastic terrain that Beaver Creek offers for running and hiking to encourage the participants of one race to come back and try a different trail. Other Competitive Events VRD Short Track Mountain Bike Race May 15th Colorado Eagle River Ride July 27th Trans Rockies Trail Run Aug. 18th VRD Beaver Creek Blast Mountain Bike Race Aug. 21st Ragnar Relay Sept. 6th Outdoor Arts and Entertainment Beaver Creek Music Experience July 10, 17, 24 and 31 August 7 and 14 New! Bravo’s Music on the Move July 13 and 27 Beaver Creek Art Festival August 3, 4 and 5 Beaver Creek Culinary Demonstration Series Every Friday and Saturday June 21st thru September 14th Summer Family Programming Snapshot of July Tuesday Movies Under the Stars Wednesday BC Music Experience Thursday Friday BC Rodeo at Traer Creek Culinary Demonstration Saturday Bravo Music on the Move Culinary Demonstration Caroline Sheahan Director, Product Sales and Services Kevin Roop Manager, Beaver Creek Mountain Operations Gem Panning Find and learn about all kinds of cool rocks, gems, fools gold and even arrowheads! Bring the kids to the lawn at the base of Beaver Creek Mountain, in front of Kids Day Camp for our newest kids’ activity, Gem Panning. HOURS: Noon to 5:00 pm One bag of treasure: $12 Purchase tickets at the Summer Adventure Center Jeep Tours Book tours at the Summer Adventure Center One-Hour 4x4 Tours 11:00am, 12:15pm, 1:30pm, 2:45pm One-Hour Tour Only w/Lift Ride Ticket $45 w/Lunch Voucher ($15 voucher towards lunch at Spruce) $45 w/Lift ride & Lunch Voucher $55 $35 Ask us about our Two-Hour Private 4x4 tours! All 4x4 tours start and end at Spruce Saddle Lodge at the top of the Centennial Lift. Nate Goldberg Director, Beaver Creek Hiking Center Hiking “Beaver Creek style” Conveniently located in the Summer Adventure Center Open daily June 15 – Sept 2, weekends Sept 7-30 •We offer guided nature hikes within an 80 mile radius of Beaver Creek. From Vail pass to Buena Vista and everything in between. •Daily complimentary Nature Valley Spruce saddle loop hike; 11:00-12:00 meets at Spruce saddle, kids 12 and under ride the lift for free •Weekly scheduled and private hikes, check us out on line for schedule, hike descriptions and pricing at www.beavercreek.com •Sample of hike options outside of Beaver Creek; CO mini adventure 4-5 hours, CO adventure 6-8 hours, CO High alpine adventures 8 plus hour and CO 14er 10 plus hours. •Beaver Creek specific; Family fun hikes 2.5 hours, Beaver Creek mountain hikes 3 hrs, Fit walking 1.5 hours, guided mountain bike tours 4hrs •Located in the Summer adventure center open daily from 9:00-4:00, demo gear, Salomon packs and boots, LEKI poles, all weather gear, maps, water. Gatorade and more…. •International trips for 2013; Tuscany September 16th-22nd and Argentina October 2nd-12th Cindy Crawford Beaver Creek Kids Summer Camp June 4 – August 31 Discovery Camp Adventure Camp 5- Star Camp Discovery Camp Ages 5 - 7 Includes activities such as: Face Painting Pony Rides Art Projects Paddle Boating Panning for Gold Chairlift Rides … and more. Adventure Camp Ages 8 – 13 Daily changing schedule, including: Canoeing Archery Swimming Hiking Art Mountain Biking Outdoor Games Tubing Paintball Rock Climbing As always, Kids Camp accommodates kids with special needs! 5-Star Camp Ages 5 - 13 Weekly schedule, including: Indoor Rock Climbing Horseback Riding River Rafting Alpine Slide Swimming Jeep Tours Small World Play School Ages 2 months – 5 years 970-754-5325 Child Care and Nursery Younger children can have their very own vacation in this exclusive program. It's designed to stimulate kids from 2 months to 6 years old, in child care centers that suit their age and stage. Operated by Vail Resorts, the Small World Play School meets or exceeds the standards set by the Colorado Department of Human Services for ski area child care facilities. Children should come with disposable diapers or pull-ups, a change of clothing, and a special sleep toy or blanket. Small World Play School Ages 2 months – 5 years Infant Room 2 through 15 months, and one caregiver to every three children. Individualized schedules with lots of tender loving care. Please provide for your baby's daily needs of disposable diapers, food and bottles. Toddler Room 16 through 29 months, and one caregiver to every five children. Individualized schedules with lots of tender loving care. Please provide for your baby's daily needs of disposable diapers, food and bottles. Preschool Room 30 months to 6 years, and one caregiver to every eight children. The program includes interest centers, music, art, circle time, outdoor play and rest time with a video. A hot lunch and two snacks are also served. Schedule & Pricing Full-day Child Care (8:30am - 4:00pm): $135 Half-day Child Care (8:30am - 12:30pm): $108 *Half day reservations must be made by phone. Please call (970) 754-5325 for more information or to make a reservation. Brian Hall Director, The Beaver Creek Children’s Theater Days: Wednesday - Sundays - June 26th to August 25th Time: 10:00am - 3:00pm each day. Location: One escalator up from the Beaver Creek Plaza, across from the Coyote Café. Cost: Free Toddler Town The Computer Zone Professor Quackenbush's Workshop Banana Jones' Jungle Science Lab J. B. Tucker Showman's Theatre Days: Dates: Time: Location: Cost: Celebrating 26 Years of performances! Wednesday, Thursdays & Fridays June 26 to August 19, 2013 *No show July 4th. 11:00am (~ 45 minute performance) On the Plaza at Beaver Creek Resort Free The Green Hobgoblin The Amazing Adventures of the Robin Hood Visit our website at www.beavercreekkids.com for more info. Please Contact 970-926-5855 or email [email protected] Kenny Thayer Head Golf Professional, Beaver Creek Golf Club Rates Early Season May 10th – June 14th 18 Holes 9 Holes Guest $92 $65 Junior $67 Junior (ages 7-18) FREE with one-one paying adult, Monday – Thursday Twilight Rate after 3:00 p.m. $67 High Season June 15th – Sept 15th 18 Holes Guest $190 Junior (ages 7-18) $100 Twilight Rate after 3:00 p.m. Late Season 9 Holes $108 (FREE with one-one paying adult, Monday – Thursday) $95 September 16th – October 6th 18 Holes 9 Holes Guest $100.00 $80 Junior $70 Junior (ages 7-18) FREE with one-one paying adult, Monday – Thursday Twilight Rate after 3:00 p.m. $80 Tee times from 6:30am through 9:50am and from 4:00 – 4:50pm are restricted to Beaver Creek Golf Club Members and their Guests, for the duration of the season. Park Hyatt Beaver Creek times are from 10:30am – 11:50am, and begin May 28th through September 3rd . The Park Hyatt will release any times not used by their guests inside of 7 days out, and guests not staying at the Hyatt can then book these times then through the Beaver Creek Golf Shop. Beaver Creek Golf Club is restricted to Beaver Creek, Bachelor Gulch, and Arrowhead resort guests and homeowners only from June 15th through September 14th. This includes Bachelor’s Gulch and Arrowhead Properties. All fees are per-person and include carts and range balls. Tax is not included in the rates. Group Rates Early & Late Season (May 6 - June 14, Sept. 16-Oct.6) 18 Holes 9 Holes High Season (June 15 – Sept 15) 18 Holes 9 Holes 16 – 32 Players $89 $73 $185 $115 Green Fee Gift Certificate F&B Credit Bag/Cart Fee $5 $64 $10 $10 $5 $48 $10 $10 $160 $10 $10 $5 $90 $10 $10 $5 9 Holes 18 Holes Breakdown: 18 Holes 9 Holes 33 – 75 Players $79 $63 $175 $105 Green Fee Gift Certificate F&B Credit Bag/Cart Fee $54 $10 $10 $5 $38 $10 $10 $5 $150 $10 $10 $5 $80 $10 $10 $5 Breakdown: Buyout Golf Course - 1:00pm Shotgun Early or Late Season: $9,000 (up to120 players; includes- green fees, bag handling fee, $1,200 food/beverage credit, $1,200 golf shop credit, tax additional) High Season: $19,200 (up to120 players; includes- green fees, bag handling fee, $1,200 food/beverage credit, $1,200 golf shop credit, tax additional) GROUP SALES PHONE – 970-754-5762 The Rendezvous Club, Restaurant The Ultimate Season Special is Back! $12 Burger and a Beer Our Famous Burger with Your Choice of Side and an Ice Cold Bud Light Draft. Every FRIDAY all season long after 4pm – 7pm Golf & Lunch Specials Early Season May 6th – June 14th & Sept 16th – Oct 7th Golf & Lunch – Shoulder Season – $85 Monday-Thursday, tee off between 10:00-2:00. Includes 3 course meal (drinks not included) and $10 retail voucher to use in the golf shop for retail only. High Season June 15th – Sept 15th Golf and Lunch Peak Season – $160 Monday-Wednesday – MUST tee off between 12:00-2:00 and eat lunch BEFORE they tee off. Includes 3 course meal (drinks not included) and $10 voucher to use in the golf shop for retail only. Late Season September 16th – Oct 6th Golf & Lunch – Shoulder Season – $95 Monday-Thursday, tee off between 10:00-2:00. Includes 3 course meal (drinks not included) and $10 retail voucher to use in the golf shop for retail only Christmas In July Sale! 4th Annual Beaver Creek Golf Club July 20, 2013 Holiday Golf Shop Promotions Cookies & Cocoa Trunk Show Specials Demo Day: Callaway, Cobra, Nike, Taylor Made, Titleist and Mizuno 12 PM – 4 PM Gena Buhler Theatre Director Vilar Performing Arts Center HELP US SPREAD THE WORD ABOUT THE VILAR PERFORMING ARTS CENTER! • Join the Concierge Rewards Program – Earn 1 FREE ticket for every 10 tickets booked. – Access to “Secret Stash” tickets for VIP guests. – Signup folders in the lobby – start earning today! Ringo Starr at the VPAC – Summer 2012/ Photo by Zach Mahone. WE’RE SOCIAL! FACEBOOK vilarpac.org & vaildance.org - Full calendar of events - Artist bios, music playlists, video & more - Online ticketing - Virtual theater tour -“Like” Vilar Performing Arts Center - “Like” Vail Int’l Dance Festival TWITTER @VVFoundation @VailDance Concierge & Guest Service Resources Printed Materials - VPAC booklet, VIDF Book - Buck slips, posters & flyers for display New for 2013 – Electronic Picture Frames! VPAC Summer Concert Series All shows at 8 pm July 11 MOMIX Botanica July 2 Pat Benatar & Neil Giraldo Jul 17 - Mary Chapin Carpenter & Marc Cohn On Stage Together July 15 – Arlo Guthrie July 9 – Lukas Nelson & P.O.T.R VPAC Summer Concert Series All shows at 8 pm August 4 – An Acoustic Evening with Vince Gill & Amy Grant July 23 – Grammy Award Winning Peter Frampton w/ Special Guest Steve Lukather July 20 – Kenny Loggins w/ Blue Sky Riders August 11 – Brian Regan August 1 – Montgomery Gentry Summer Marketing Evan Lyendecker, Yann Benjamin, Taryn Holstrom 2013 Marketing Objectives •Drive conversion and seasonal activity awareness to increase both in-state and out-ofstate overnight stays from the Front Range and top destination DMAs of HOU & DAL •BC & Red Sky Golf – Drive resort rounds/Stay and Play bookings through strategic media, promotions and communications plans •Increase ancillary conversion (Golf, Lift, F&B, Hiking Center, Adventure Center) per visit to grow total mountain summer revenue Creative Examples – Print Creative Examples – Display Creative Examples – OOH Website (Your Dashboard for Info) Primary Nav: • Top traffic areas online • Funnels into all summer info Promos: • Updated to highlight events, specials and timely information Rich Media: • Video features applicable content • Social media widget mirrors Facebook & Twitter channels • Running event Calendar Website (Your Dashboard for Info) Primary Nav: • Dropdowns under each category for additional content Event Calendar: • Event info is hot throughout the summer, so reference the list for signature events and the “Events Calendar” for BC specific and 3rd party happenings Mobile Site (Info on the Go) • Accessed by any mobile device searching for Beaver Creek or typing specific URL • M.BeaverCreek.com •Limited functionality on the mobile platform, especially around transactions (lodging, activities, etc..) • Content mirrors website • NEWS! • VRI supporting a mobile platform enhancement. Timing TBD. Your Role • All content is manually entered, so I depend on the community for correct info and details • Review pages and email updates: [email protected] • Explore the website to gain a familiarity with the content so you can speak to guests and help answer their questions. • When lost, use the SEARCH feature. Its not Google-fied, but finds your keyword on the entire site • Summer and Winter sites are unique, so don’t forget to navigate there if needed (far right Primary nav) TWABC Contact: [email protected] Summer Trail Map Summer Collateral – BC Golf Summer Collateral – Hiking Center Look For Incentives Throughout the summer we will be emailing all concierge with opportunities to earn prizes and tickets by referring guests to selected events.