Get creative with colour

Beauty & Grooming
Colour cosmetics
Beauty & Grooming
Colour cosmetics
Products to recommend:
n Max Factor Luminizer foundation
– contains pearlised pigments
n Bourjois Healthy Mix Serum
foundation – gives a dewy finish
n L’Oréal Paris Nude Magique Eau
de Teint foundation – for a sheer
finish.
Natural glow
“There’s so much colour going on with eyes and lips
this season that it’s best to stick to nude shades for
cheeks,” says celebrity make-up artist Daniel Sandler
(www.danielsandler.com). “Warm peach tones are in –
use nude shades a little darker than your skin tone to give
a natural, rosy glow.”
Karen Mason says: “Define cheek bones with a little
bronzer first, then use blush just on the tops of cheek
bones for a flush of colour.”
Products to recommend:
n Bourjois Cream Blush in 03 Rose
Tender
n Clinique Chubby Stick Cheek
Colour Balm
n Maybelline Dream Touch Blush
in Peach or Berry.
Get creative
with colour
Pharmacies have limited shelf-space for colour
cosmetics, so you don’t want last season’s
colours taking up valuable room. Sarah Purcell
has spoken to the experts to give you the
lowdown on the most wearable trends and
colours this autumn/winter
EYES TAKE CENTRE stage this season, either defined
with sultry, smoky shadow and graphic black liner, or
for an unusual winter trend, emphasised with bright blue
shadow or liner. For lips it’s either nude tones to balance
out dramatic eyes or velvet textured matte reds and berry
shades for evening. Skin is glowing and luminous and welldefined brows are still on-trend.
Today’s Pharmacist
“Mixing textures is a key look this season – contrast a
dewy, luminous skin with matte lips and eyes,” says makeup artist Karen Mason (www.karenmason.co.uk). At
Bourjois, make-up artist Attracta Courtney, who created
key looks at the autumn/winter catwalk shows, says: “For
make-up to look modern it’s essential to dramatise one
key feature on the face and subtly enhance the others”.
The perfect base
Luminous skin was seen on models at catwalk shows,
with cheekbones subtly emphasised with highlighters.
“Transparency and what I call ‘renaissance skin’ is the
complexion’s new journey for A/W ’14,” says Attracta
Courtney. “Apply a nourishing moisturiser then quickly
dispense foundation onto your palms while still moist
so it mixes with the remaining moisturiser to smooth
application.”
At Max Factor, Global Creative Design Director
Pat McGrath created a luminous finish on models at
Victoria Beckham’s AW ’14 New York show, using a skin
luminiser foundation. “The foundation contains subtle
skin luminisers to give the appearance of an instantly
enhanced, glowing complexion,” says Pat McGrath. Finish
the look with a touch of highlighter powder or cream along
tops of cheek bones.
Focus on eyes
Blue eye make-up used to be something you’d avoid, a bit
‘little girl trying out her mum’s make-up’. But this season
it’s time to put your preconceptions aside because blue
has been reinvented. Shades of aqua, cobalt, topaz and
turquoise adorned the models’ faces in many catwalk
shows, and it can be made wearable for all ages. The rule
here is that less is more. “Blue has to go solo – apply in
a bold line or a block shape. It’s a stand-alone statement
worn with fresh skin, polished nude lips and confidence,”
says Sharon Dowsett, make-up director at Maybelline UK.
For younger women: “Choose a formula you feel
comfortable with. If you like powder shadow, choose
turquoise shadow and smudge onto lids. If you prefer a
creamy formula, choose a pastel blue crayon and apply
a line along the upper lashes, with a small flick at the
outer corner. Don’t apply cream shadow to the socket or
brow line, just on lids – it should be a flash of colour only,”
advises Daniel Sandler.
For older women: “Skin around eyes can be dry, so look
for a shadow or pencil with a sheen finish.”
Products to recommend:
n 2True Easy Glide Kohl pencil in
shade 3, 4 or 5
n Lancôme Artliner 24h in
Sapphire
n L’Oreal Paris Superliner Perfect
Slim in dark blue and dark green
n Maybelline Big Eyes shadow
palette in Luminous Turquoise
n Maybelline Master Kajal liner in
Lapis Blue.
If blue’s not for you, black liner and smoky eyes are still
big. “A fine line above the lash line will update your look.
If you prefer a smudged effect, use a gel liner and brush.
If black is too harsh, pick navy, chocolate or olive,” says
Daniel Sandler. Smoky eyes are still popular and come in
many shades – try aubergine or olive this season.
Products to recommend:
n Miss Sporty Studio Colour Quattro eyeshadows
n Bourjois Smoky Stories quartet eyeshadows
n Rimmel Scandaleyes Jumbo liquid eyeliner
n Bourjois Mega Liner Ultra Black
n Maybelline Lasting Drama Black Shock gel liner.
High-volume lashes are still desirable, however the
trend for a false lash effect seems to be waning. “Lashes
are still big, but less clumpy and more natural looking than
we’ve seen recently,” says Karen Mason.
Products to recommend:
n Bourjois Volume 1 Seconde
mascara
n Rimmel Wonder‘full Extreme
mascara
n Miss Sporty Pump Up Booster
Furious Volume mascara
n 17 Falsifeye HD mascara
n Barry M Showgirl Extra Volume
mascara.
Mixing
textures is
a key look
this season
– contrast
a dewy,
luminous
skin with
matte lips
and eyes
Looks for lips
“If you do just one thing this season, invest in a new
lipstick and ditch the lipgloss. It’s all about a modern,
matte velvet finish lipstick,” says Daniel Sandler. “The
main trends are either nude to go with blue-toned eyes
or matte red and berry shades for the party season. If you
have thin lips you can still wear a berry or red shade, but
choose a sheen finish.”
Karen Mason agrees: “Matte lips are a big trend, but
with a soft suede-like finish. Choose red and berry shades
for autumn.”
Products to recommend:
n Bourjois lipstick Rouge Edition Velvet – matte
lightweight finish, lasts 24 hours
n Rimmel Apocalips matte lip lacquer – mousse texture
which dries to a matte velvet finish
n Bourjois Rouge Edition 12hr lipstick – satin finish, in
nude shades
n Clinique Long Last Soft Matte lipstick – moist,
comfortable and long-lasting.
Today’s Pharmacist
Beauty & Grooming
Colour cosmetics
Nail it
Matte, velvet textures are big news for nails. Greys, nudes, navy and
khaki shades are popular, but for those who want something more
festive for the party season, there are lots of glitter and holograph effect
polishes and top coats that will jazz up nails for evening.
Gel effect nail polishes are hot news too, giving a longer-lasting
result and high shine finish. At Mavala, Lynn Gray says: “Metallic hues
are really strong this autumn. Opt for really unusual metallic hues such
as plums and blues.”
Products to recommend:
n Mavala nail polish in Purple Sensation or Paradise Blue
n Max Factor Gel Shine Lacquer – high-shine, long-last finish in blues,
greens and berry shades
n Zoya nail polish in Naturel Deux nude tones or Ultra Pixie sparkling
shades
n Barry M Glitterati nail paint – gives a holograph effect
n Barry M Gelly Shine nail paint – six new spice-inspired shades
n OPI Nordic collection – nude and berry shades
n Rimmel Velvet Matte nail polish – dries to a matte, velvet finish
n Rimmel Glitter Bomb top coats
Top tips on improving cosmetics sales this season
n Train up one or two pharmacy assistants who can advise
customers on colours and application. Ensure they are up-todate with seasonal trends.
n You don’t need to stock a huge range of shades. Mix classic
colours with a few new shades each season. Try to pick some
new products that customers may have seen advertised.
n Free gifts, samples and loyalty schemes help encourage repeat
purchases.
n “Staff should always wear the colours themselves. That way
customers can see how shades look against skin tones,” says
Lynn Gray.
n “Window and till point displays are also key for drawing
the customers in and are great for maximising on impulse
purchases,” says Lynn Gray. “Also look at brands that have
similar packaging as this provides a cleaner more sophisticated
retail space.”
Today’s Pharmacist
n Miss Sporty Crush on You polish – matte texture with slight
shimmer
n Barry M Silk nail paint – in three jewel shades, gives matte finish
n Estee Lauder Pure Color nail lacquer – matte finish, five autumn
shades
n Essie Matte About You top coat – matte nails in one sweep.
Sarah Purcell is a freelance journalist and editor
Cosmetics market facts and figures
n “Buoyed by a persistent interest in maintaining an attractive
appearance, the colour cosmetics market continues to see
growth with 3.9 per cent expected to be added to the market in
2014,” says Charlotte Libby, senior beauty analyst at Mintel.
n Colour cosmetics are worth around £1.58 billion.
n Nail products have seen steady growth since 2011, taking a 28
per cent share of launches in 2013. The proportion of women
using nail polish increased 10 per cent from 2013-2014.
n Eyebrow products have continued to drive sales, with one in four
women now using them.
n Seasonal launches are increasing, up by 29 per cent in face
products, 39 per cent in eye make-up and 37 per cent in lip
products last year.
n Lipstick users have increased by 8 per cent.
Source: Mintel July ’14