Reach new travelers in today`s global marketplace!

BedandBreakfast.com
Online Reservations Program
A unique marketing and distribution solution
for B&Bs and Inns
Presented by Tim Wilson & Janice Hurley
Select Registry
September 2015
What make our relationship different?
• What is the BedandBreakfast.com Online
Reservations Program?
• Online Reservations Diversity
• How does it all work?
• Program Options
• Connectivity Options
• Is it for you?
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What is the BB.com Online Reservations Program?
•
•
•
A global reaching online distribution program that gets your
property listed and bookable on a vast network of travel sites
across the world
Only available to BedandBreakfast.com members
Optional program above and beyond your membership and
listing
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Which offers more exposure?
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Global Exposure
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Online Reservations Diversity
You need:
•
•
•
•
More than a Booking Engine on your website
To be on the sites that people use to research, shop and book travel
A diverse online presence to find different customers
A global presence to capture customers worldwide
BedandBreakfast.com gives you ALL OF THIS.. AND MORE!
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How our B&B Guest
wants to book
and
how Member Inns
Participate
Who is the BedandBreakfast.com Traveler?
“The B&B Enthusiast!”
Habitual B&B traveler: 75% stay at B&Bs 1+ per year
Drive: 90% travel by car to B&Bs within 300 miles
Short trips or “getaways”: 3.1 per year vs. 2.1 per year long trips
Couples: Pre-kids and empty nesters

79% married, 6% in a relationship

66% have kids 18 years or older

35+: 75% are 35+ years old
Educated and have disposable income

73% college grad
Looking for unique B&B experience

95% want innkeeper interaction

64% want unique, interesting, romantic setting
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Do travelers want to talk to us?
65% of B&B travelers rate online booking as ‘very important’ or
‘won’t book without it’
When booking a B&B, do you prefer to speak with the innkeeper first or
just reserve immediately online?
25-34
65+
46-55
4%
18%
10%
Speak with
the innkeeper
only
Book online
only
Speak with
the innkeeper
and then
book online
37%
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35-45
59%
36
%
9%
53%
37%
56-65
46%
15%
48%
55
%
37%
36%
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Competitive landscape
Traveler opinions of competitive websites
100%
Not aware, 22.07%
Not aware, 4.60%
Fair, 4.60%
Very poor/poor, 1.38%
Not aware, 59.31%
Fair, 13.56%
Not aware, 76.09%
50%
Very poor/Poor, 2.99%
Fair, 13.10%
Very poor/poor, 1.37%
Very good/ Good, 91.61%
Very good/ Good, 62.99%
Fair, 9.08%
0%
Very good/Good, 24.66%
Very good/ Good, 13.45%
Airbnb
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TripAdvisor
BedandBreakfast.com
Booking.com
Competitive landscape
75% surveyed were not familiar with
Airbnb
Less than 3% of our travelers said that Airbnb was their
primary resource for booking B&Bs
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Where else are
travelers looking to
book?
Be Found Where Travelers Are Researching
The average traveler visits 22
travel related sites during 9.5
research sessions prior to
booking.
Billboard Effect
• Cornell & ComScore
• Being seen on Expedia influenced
bookings by other channels (3-9
times)
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Expedia, hotels.com and Travelocity - B&B Filter
Travelers can filter to show only B&Bs
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OTAs: How travelers search
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When are guests booking on BedandBreakfast.com?
30% between 8 PM and 7 AM!
Over 20% book for same day
as arrival
15-20% Book on Mobile
device
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OTAs: The “Billboard Effect”
Cornell University’s School of Hotel Administration:
• 3 chain & 1 independent hotel; listed on Expedia for 40 days, then removed for 40
days.
• 26% increase in direct reservations for independent property when listed on Expedia.
 For every reservation made on an OTA site (ie:Expedia) another 3-9 customers to
book with you directly.
 You pay ZERO commission on these direct bookings – decreasing your effective
commission.
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BedandBreakfast.com Commission – Not Expedia
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Partner Commissions – How are we different?
Plan name - Global Partners
Commission rate for Expedia, hotels.com, Travelocity
Commission rate for Priceline, Sabre travel agent network
Preferred
20%
25%
• No credit card fees! Saves from 2-3% for each booking when other sites pass these fees onto you.
• No payment fees!
Save 2-3% by receiving electronic funds transfer payments from BedandBreakfast.com vs.
charging a Virtual Card for other online sites.
• Personal Service!
Assistance with inventory management, Yield Management and more! Our team is dedicated
to the B&B Industry and has years of experience in growing exposure for our members through OTA partnerships and
distribution.
• Property Management Connectivity:
RezOvation and Webervations users have direct connectivity to our
online reservations program. We are also working with other companies to provide this connectivity and will be sharing
this news with our members as it comes available.
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Benefits of working with BedandBreakfast.com
• Worldwide exposure on major OTAs – We get you on the major travel
sites, including their International sites. You can’t pay for coverage like
this.
• Full control – Two options for participants. Show the room availability
that makes sense for you and your needs.
• Risk-free – Your cost is ZERO unless we fill one of your empty rooms.
Cancel any time.
• Easy to manage – Use RezOvation GT/GTO or Webervations 1.0 for
seamless integration, or use our extranet. More connectivity options
coming!
• Pay only if they stay – not pay to play. No upfront costs!
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Are you as full as you want to be?
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