Trek Case Study

Case Study | Reebok
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Tuesday, March 5, 13
Reebok “It Takes A Lot” Sweepstakes
1
About Reebok Classics
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong
heritage and authenticity in sports, fitness and women’s categories. Launched in 1983 as Reebok’s first line of casual
running shoes, Reebok Classics soon became one of the most sought-after brands.
Reebok is committed to designing products that reflect creativity and the desire to constantly challenge the status quo.
By extension, Reebok’s philosophy also applies to its marketing programs. So in September 2012, when it came time to
launch the “It Takes A Lot To Make A Classic” sweepstakes, Reebok’s digital and retail marketing teams knew they had to
do something different to make the campaign a success.
Campaign Overview
For the “It Takes A Lot” sweepstakes, Reebok launched
its first brand-to-retailer marketing initiative to better
leverage and connect with its urban independent
retailers. Through Promoboxx, consumers were able to
enter to win by choosing their closest Reebok retail
location.
To promote the campaign, participating Reebok retailers
had access to a checklist of online marketing tools that
enabled them to promote their customized campaign
quickly and easily.
High-Level Goals
1.
Strengthen Reebok Classics’ relationship with
its urban retailers
Above: Reebok Classics Urban Retailer Campaign Example
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Tuesday, March 5, 13
2.
Promote a unified campaign across all national
and local retailer marketing channels
3.
Increase “where to buy” awareness of Reebok
Classics with consumers
4.
Generate consumer leads for Reebok Classics
5.
retailers across North America
Create on-going online content for retailers
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Reebok “It Takes A Lot” Sweepstakes
2
Campaign Results
Reebok Classics’ urban retail partners loved the brand-to-retailer component of “It Takes A Lot.” In fact, 95% of
Reebok’s independent retailers participated. During the two week campaign, participating local retailers garnered
11,000+ consumer impressions, generating over 1,300 consumer leads.
In all, by leveraging local retailers, Reebok generated more awareness of its product, and gained more consumer leads
than any previous co-marketing effort.
“I am in love with Promoboxx! It’s the easiest way to create and track
promotions digitally! The best part of the system is how your store locations
can be merged into the software so customers can get a listing of
participating stores. When you have over 100 store locations it saves time
looking them up. I can’t wait for our next promotion with Promoboxx!!”
- Jimmy Jazz, Reebok Classics Urban Retailer
“We rolled out Promoboxx to our urban retailers across the
United States. The platform helped us better connect with
our retail partners, and they loved it..”
- Bethany O'Dell, Retail Marketing Manager, Reebok
Retailer Insights
95% Reebok Classics Urban Retailer Participation
86% Felt the campaign helped them better engage consumers
100% Are likely to participate in future Promoboxx campaigns
Learn more.
Get in touch.
To learn more about our Brand-To-Retailer
marketing platform visit us at
www.promoboxx.com.
[email protected]
800.380.7502
Tuesday, March 5, 13