Exhibit Resources is a Full Service Trade Show Exhibit

exhibits
Exhibit Resources was founded in 1991 to
meet the face-to-face marketing needs of
organizations of all sizes
TRADE SHOWS
EVENTS
FACE-TO-FACE
MARKETING
Exhibit Resources is a Full Service Trade Show Exhibit Design Agency
Overview of Our Company
We know that our clients want trade
show displays that command attention. Exhibit
Resources paves the way to success with
award-winning exhibits and displays for
companies around the world. Our custom
designs, modular exhibit systems and
portable displays bring your ideas to life. And
our exhibit program management services
pull it all together.
Our capabilities are not limited to just
trade shows. We also have proven success in
designing high-end corporate interiors and
retail kiosks. And we can handle every detail
of corporate event planning.
How We Do Business
At Exhibit Resources, we take care of all
of your face-to-face marketing and space
design needs, helping you captivate your
audience and attract attention wherever you
go. “We’ll show you” the perfect, creative
solution.
Exhibit Resources Mission Statement has
not changed from its inception: “Exhibit
Resources provides trade show services, sales
and management to organizations with varied
exhibit needs through skilled and experienced
personnel dedicated to the highest standards
of service, product quality and profitability.”
Exhibit Resources has received several
ADDY Awards from the AAF, most recently a
National Silver ADDY Award for our
sustainably-built exhibit for Burt's Bees, which
also won Gold ADDY Awards at the District
and Local levels. We had previously won
several ADDY Awards for exhibit designs for
Cree, Inc. and Slatkin Co., and a display for
Wachovia’s Corporate Headquarters.
Quick Index
Our Core Competencies
Partial Client List
Design Capabilities
Green Statement
Account Management
Warehousing & Storage
Global Reach & Diversity
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Exhibit Resources takes the hassle out of trade show marketing.
We provide the best custom, modular, and portable trade show displays and other specialized
exhibits to clients internationally. Through a close network of designers and manufacturers,
Exhibit Resources manages the entire process to complete any project on time and on budget.
Since 1991, companies of all sizes, from start-ups to Fortune 500, have come to Exhibit Resources
to meet their exhibit needs…and come back again.
What Sets Us Apart
We allow you to focus on
your clients while we worry
about trade show logistics
Location and Reach
Our new 60,000 sq ft headquarters is
located in the heart of NC, with easy
access to interstate highways and RDU
International Airport. We serve the
Southeast Region, and we are
centrally located on the East Coast.
And we have international reach
through our vendor partners.
Attention to Detail
We excel at tracking, addressing, and
reporting the smallest details because
we know that these details can be all
the difference for the success of a
project.
Core Competencies
•Exhibit Program Management
•Design and Fabrication
•Custom Exhibits
Modular display systems from
industry leaders:
•Exponents – the look and structural
capabilities of custom displays with more
flexibility, less weight, and easier set-up
• Octanorm – an extruded aluminum
display system with great flexibility and
unlimited potential
•Modular Exhibits
•Portable Exhibits
•Design and Production
•Graphics
Custom displays for every need:
We offer a variety of custom booths are
built in-house in our fully equipped shop.
Exhibit Resources uses a diverse network of
custom suppliers to ensure our clients’ needs
are met.
Portable displays from the finest
manufacturers in the world:
•Nomadic
•Moss Entasi
•Radius
•Expand
Graphic Design & Production:
•expert design for large format
•accurate, vivid color
•flawless finishing
Program management:
• Contract for booth space
•Order client show services
•Arrange inbound and outbound freight for
shows
•Develop budgets and trade show
programs
•Verify and audit show expenses
Our Culture
We foster a positive corporate culture
where we embrace challenges as
opportunities to shine for our clients.
Flexibility and Adaptability
We work with a broad range of clients
and industries, and what we learn
from one project benefits all of our
clients as we incorporate
improvements in how we do business.
Ideal Size
We are small enough to provide the
personal, hands-on customer service
our clients love, but large enough to
handle any situation with aplomb.
Logistical support:
•Pre-show preparation of displays and post
show inspection
•Complete graphics services including
inventory management
•Inspect and make minor repairs
•Complete refurbishment
Exhibit Options:
•Purchase, rental, lease, and pre-owned
How Our Clients
Describe us
Based on Responses to Research into
why Clients Choose to Work with
Exhibit Resources.
client perspective
creative
resourceful
trusted
Clients tap into our creativity to help
them translate their brand into their
three-dimensional marketing space
We pull together the resources best
suited for each project, ensuring an
efficient and elegant design solution
We consistently deliver on our promise
to take the hassle out of face-to-face
marketing
Our creative ideas don’t just focus on
the aesthetic qualities of client exhibits,
we also come up with ingenious ways
to meet whatever logistic, technical, or
other challenge might arise
We reduce, reuse and recycle to make
the most of natural resources, and our
client’s budget
Often the results exceed expectations
on the show, win awards, and deliver
exceptional value to the client
And we offer comprehensive trade
show management resources such as
on-site logistics, I&D and inventory
management
Working Relationships
The Exhibit Resources staff is trained and
qualified to work closely with marketing
agencies, general contractors, or directly with
clients. The account team has many years of
experience in market planning, public
relations, sales promotions, and advertising,
as well as trade show marketing. When
involved in the planning process, Exhibit
Resources can provide input on appropriate
promotions, use of graphics, and effective
exhibit strategies for generating interaction.
As much as we think of our own capabilities,
it would be highly unusual for an exhibit
house to be the primary marketing agency for
a client. However, in a tightly integrated
marketing plan, the exhibit house serves on
the team with other marketing agencies. Our
focus and our passion is providing attractive
displays, top-quality logistical support, and a
successful show for our clients.
We can lead or we can follow. To do our
job well we need only the following:
• A plan or written statement about the
objectives of the marketing program and
the trade show component
• Interaction with decision makers and
other team members, at least during the
planning process
• A clear definition of roles and
responsibilities both during the preparation
phases and on the show floor
• Budgets or other financial parameters
By maintaining the highest standards of
ethics and integrity, we have become
trusted partners with our clients
Our clients are confident that our
experienced professionals are
knowledgeable, reliable and
responsive
Partial Client List
BASF, Agricultural Chemicals
Blue Cross Blue Shield, Health Care
Management
Burt’s Bees, Personal Health Care Products
Cree, LED Lighting
Dancik International, Visual Technology
Software
IBM, Software & Hardware
Gregory Poole, Heavy Equipment Dealer
JDSU, Communications Test and
Managements Solutions
Novartis Animal Health, Companion Animal
Pharmaceuticals
Niadyne, Skin Care Products
Raleigh Convention and Visitors Bureau,
Travel Industry Promotions
RBC Centura Bank, Financial Services
Slatkin, Home Fragrances and Skin Care
Lines
Sun Trust, Financial Services
Syngenta, Crop Protection
Syngenta Professional Products, Turf and
Ornamental Products
Syngenta Seeds, S&G Flowers Seed Brands
Time Warner Cable, Cable Service Provider
Wachovia Corporation, Financial Services
WakeMed, Regional Hospital
Waste Industries, Waste Product
Management
OUR BUSINESS APPROACH
Exhibit Resources’ business approach
is centered on developing long term
and mutually beneficial partnerships.
We do this by
Listening, Learning, Evaluating,
Discussing, Delivering, and
Continually Improving
Elements of Design
2D & 3D Design
We are the experts.
We also design and produce
Corporate Interiors, whether a
lobby space, a showroom, or
a lounge within a display at
an event
Creative Ideas
We motivate
your audience
with creative
design
solutions.
Inspiration
Design Capabilities
Design directions found in Nature
Graphics
Let your graphics deliver
your message.
Make your images
stand out.
Tools of the Trade
We employ the latest technologies and
tried and true techniques to design,
fabricate, install and manage your
exhibit properties.
Our staff includes professionals with Interior Architecture and Design degrees, but we have
found that it is both more efficient and a better value to our clients to select from a talented pool
of expert contract designers for conceptual design and creative services. We first listen and
learn about a client’s needs and goals from both a functional and aesthetic perspective. We
learn about any marketing-based initiatives and how those are being incorporated into the event
marketing a client is planning. We then select the designers best suited to work on the design
project. For new project builds or for new exhibit program development, we bring in the design
team for initial consultation, design development meetings and presentations.
In addition to our four key contract designers who develop the bulk of our creative design
work, we have additional resources at each of our vendor partners whose expertise we can tap
for quick-turnaround projects or for back-up for our primary designers. As an authorized
Nomadic partner, we have access to a team of eight exhibit designers. And through our
partnership with Exponents, we have an additional five designers and a team of engineers.
Finally, as member of the Octanorm Service Partner International (OSPI) program, we have
access to designers throughout the world experienced in using the Octanorm structural design
system. You can rest assured that a design developed here can be easily built internationally
because it can be designed with the exact same structure available overseas
Design Process
•Needs Assessment Meeting
•Concepts prepared and submitted to client
•Design revisions and estimates prepared
•Estimate is approved by client to begin project
•Assists with fabrication and produces final renderings, detail drawings and set up instructions
Green Business
Custom Sustainable
Island Exhibit
Green design and production directly
benefit our clients through
•lower shipping and drayage costs
•longer-lasting exhibits
•overall lower costs for event
marketing
Our sustainable business strategy
focuses on these core aspects:
•Sustainable materials and production
methods
•Low impact printing and finishing
processes
•Energy efficiency
•Reduction in weight and bulk of
exhibit properties
Custom Inline Display
•Minimizing the impact of
transportation
•Planning for property
reconfiguration, re-use and recycling
Green Exhibit Programs
•Low-Impact Design
•Energy Efficiency
•Reduced Weight
Green and Sustainable Business Practices
Exhibit Resources uses
renewable materials
Recyclable Aluminum
Plyboo™ Bamboo Plywood
Exhibit Resources recognizes the value that sustainable business practices offer our clients,
our community, and the world. Green design and production directly benefit our clients through
lower shipping and drayage costs, longer-lasting exhibits and overall lower costs for event
marketing.
We are committed to a company-wide understanding of sustainability issues and are
developing practices to deliver our products and services in a low-impact and more sustainable
way. In addition this overall philosophy, we work closely with clients to meet any specific
standards they may require. We will share what we learn with our vendor partners and invite
them to join us in this mission.
PROJECT MANAGEMENT
Project Assessment:
Your Account Team would meet to
determine scope of project, determine
timelines, discuss exhibit property and graphic
requirements, address special requests, and
plan any required coordination with
advertising agencies, promotional products
suppliers, caterers, or other service providers.
Project Initiation: Your organization would
have a dedicated Account Manager that
would initiate internal documents alerting the
team to details of the project. An estimate
would be prepared detailing the project and
would be submitted to your organization for
review, approval and a 50% deposit request.
Upon approval, the Exhibit Resources
Account Manager would initiate Production
Orders, schedule freight, complete the various
service order forms contained in the exhibitor
kit, pay deposits, coordinate travel plans and
provide a project timeline to your
organization.
Trade Show Activity:
The Account Manager or the Client
Logistics Coordinator would arrive on show
site to coordinate installation of electrical
services, carpet, exhibit properties, graphics,
giveaways, literature, catering, floral, etc., in
a timely manner before the show opens. The
Account Manager or Client Logistics
Coordinator would stay on show site for daily
inspection and act as back-up throughout
show schedule, if required. Upon close of
show, they would be responsible for
repacking all materials and exhibit properties,
and ensuring the freight ships to either the
Exhibit Resources warehouse, or on to the
next event or trade show
Completion:
Upon arrival at the Exhibit Resources
warehouse, properties will be inspected for
any damage, inventory will be reconciled,
and properties will be returned to storage.
An Inspection Report will be completed by the
Client Logistics Coordinator and turned in to
the Account Manager. If repairs are required
for any returning property, it is the
responsibility of the Account Manager to
supply your organization personnel with a
damage report and an estimate for repair or
replacement of the affected property. The
Account Manager is responsible for
reconciling all invoices, expenses and charges
for the project and closing out the project for
Accounting to send a final invoice to your
organization.
Exhibit Resources’ business has grown
over time, in large part because of the
increasing level of customer service we
offered to our clients.
Our full service has allowed our clients
to concentrate on other marketing
activities, confident that all of the
details of their show are in good
hands with us.
Warehouse Facility
NEW 60,000 sq ft facility
•Brier Creek area close to RTP and RDU
International Airport
•30% capacity still available to manage new
clients and additional properties
•Additional 20,000 sq ft can be added onto
our existing facility as we grow
•Full warehouse, docks, 25’ ceiling
Clearance, Fork
•Lifts, two Trailer-Height Docks, one Drive-In
Dock, one Drive-In Ground Load.
Staging & Previews
•Convenient Location for Previewing Your
Exhibit Properties
•
•Account Management and Production
Under the Same Roof
As new clients plan their new exhibit and
event marketing program, we would
recommend a comprehensive assessment of
all booth properties. Upon arrival at our
facility, all crates, pallets, boxes, etc. should
be opened and inspected by our staff
alongside yours to identify and discard
outdated graphics and unused or damaged
properties. The remaining materials could
then be cleaned, photographed, added to our
new inventory system, labeled, and repacked
in preparation of shipment to a show site. We
would recommend the best crating, container
packing, or palletization of the resulting
inventory for the next shows. We would
propose a strategy for handling
interchangeable graphics that require multiple
movements or immediate retrieval. We may
suggest optimizing the storage of graphics for
easy access to accommodate quick ship
programs.
It is important to have a “staging”
area for trade show exhibit setup. At
Exhibit Resources, this space is under
the same roof that the account
managers, designers and fabricators
are, making it very easy for our team
to collaborate and to ensure quality
and accuracy. Walk-through
inspections with clients are just as easy.
Exhibit Resources
Serves Our
Clients’ Needs
Throughout the
World
Africa
Algeria
South Africa
Americas
Argentina
Brazil
Canada
Chile
Columbia
Mexico
Panama
Peru
Puerto Rico
Trinidad
Tobago
USA
Uruguay
Venezuela
Asia
China
Hong kong
Indonesia
Japan
Korea
Philippines
Russia
Saudi Arabia
Taiwan
Thailand
UAE
Australia & New
Zealand
Europe
Andorra
Austria
Belgium
Belarus
Croatia
Exhibit Resources
and sociosqu ad per inceptos
Class
aptentdesigns
taciti
produces displays and
graphics of all sizes for a
wide range of venues.
Cyprus
Czech
Republic
Denmark
England
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Lithuania
Luxembourg
Malta
Netherlands
Norway
Poland
Portugal
Slovak
Republic
Romania
Spain
Sweden
Switzerland
Diversity Matters
Lana Calloway, CEO
Lana’s trade show
career began as an
Exhibit Manager with
Ciba-Geigy Corp.,
where she managed
over 50 trade shows
annually for the
Marketing Department between 1975
and 1985. She has held positions in
the trade show industry as an Account
Executive for a national portable
manufacturer and GM of a national
trade show builder before creating
Exhibit Resources in 1991. Lana has
won many awards as a business
leader during her more than 30 years
of trade show and event experience.
Global Reach
Global Reach
Exhibit Resources is globally connected.
As an elected member to the elite
OCTANORM Service Partners International
(OSPI) network since 2004, Exhibit Resources
brings the world's largest network of qualified
exhibit builders and installers. This and our
other global partnerships enable us to
respond to your needs quickly, no matter
where you are exhibiting internationally. Our
staff can work schedules to accommodate
requests and manage projects in time zones
throughout the world. Furthermore, you can
be confident that exhibit programs managed,
built, printed, or installed overseas through
our partner will meet the same high standards
they would if built in our own facility. In fact,
exhibit programs overseas can be produced
to exactly match a US program.
Exhibit Resources is a Member of a
Network of 165 Exhibit Partners worldwide,
so we can offer Design and Collaboration
around the globe.
OSPI - Octanorm Service
Partner International
Designed Here – Built There
Your Connection to the World
Certified WomanOwned Business
Exhibit
Resources is
certified by
both the
NWBOC
& WBENC.
EXHIBIT RESOURCES
7521 EXHIBIT CT
RALEIGH, NC 27617
V: 919-832-4700
F: 919-832-6442
[email protected]