YOU KNOW US. WE KNOW SPORTS.

YOU KNOW US.
WE KNOW SPORTS.
BRAND OVERVIEW
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U N I V E R S A L LY K N O W N .
L O C A L LY O W N E D .
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Cortaca Jug Championship Game, 2015
W H AT W E D O .
OUR MISSION
To serve our audience the best audio
entertainment experience via radio, stream
and app. ESPN Ithaca features local
SportsCenter updates seven days a week,
locally hosted Between The Lines (BTL)
weekdays 4–5 p.m., live on-site reporting and
play-by-play coverage of more than 70 high
school contests per year. Uniquely positioned,
we’re the dominant 24/7 local sports
broadcast media outlet in the Ithaca area.
ESPN Ithaca also features a robust lineup
of professional and college play-by-play
including Yankees baseball, Cornell wrestling,
Syracuse basketball and football. ESPN
Ithaca also features engaging personalities
like Mike & Mike, Dan Le Batard, and BTL
with Jeremy Menard. We’re constantly
evolving our social and digital platforms to
provide unique and engaging opportunities.
We take sports seriously, but don’t take
ourselves too seriously.
NCAA Elite Eight Game, 2016
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T H E K I N G O F S P O R T S C O N T E N T.
BET WEEN THE LINES
Hosted by Syracuse alum Jeremy Menard. A lifelong
sports fan, Jeremy “brings it” to Between the Lines
everyday, offering unique local sports entertainment
weekdays 4–5 p.m.. Whether recounting a last-second play,
interviewing an outstanding local athlete or deliberating
the merits of a draft choice...our listeners get an earful.
H I G H S C H O O L P L AY- BY- P L AY
Ithaca College alum Nick Karski and reporter/journalist
Keith Raad lead our play-by-play coverage. They
collectively call more than 85 high school and collegiate
events annually. Since 2011, we’ve broadcast 5 NYS High
FIVE-TIME WINNERS
Lax finals, two Lansing Boys Soccer finals and the 2012
2015
perfect 26-0 Lansing Baseball team's state championship.
• OUTSTANDING SPORTSCAST
School Championship games including two Ithaca High
G A M E DAY TO M P K I N S CO U N T Y
• OUTSTANDING PLAY-BY-PLAY COVERAGE
the Saturday slate of games, Nick Karski hosts the team
2013
of reporters and contributors during the fall season on
• OUTSTANDING ON-AIR PERSONALITIES
Saturdays from 10–11 a.m. including a special two-hour
• OUTSTANDING PLAY-BY-PLAY COVERAGE
Whether it's a review of Friday Night Lights or previewing
on-location Cortaca Jug tailgate broadcast prior to kickoff.
2012
• OUTSTANDING ON-AIR PERSONALITIES
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GIVING BACK .
FUELING
E XC E L L E N C E
Teaming up with Ehrhart
Energy, we recognize weekly
outstanding athletic
performances, recognizing
more than 70 male and
female athletes of the week.
We award more than $3,500
to local booster clubs.
NIGHT OF
CHA MPIONS
Teaming with Ehrhart
Energy and Guthrie, we award
$3,000 in scholarships to
outstanding male and female
scholar athletes during our
annual Night of Champions
awards dinner in June.
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T H E L I N E U P.
6 A.M.–10 A.M.
Mike & Mike
10 A.M.–1 P.M.
The Dan Le Batard Show with Stugotz
1 P.M.– 4 P.M.
Russillo & Kanell
4 P.M.–5 P.M.
Between the Lines with Jeremy Menard
5 P.M.–7 P.M.
The Right Time with Bomani Jones
7 P.M.–9 P.M.
Jalen & Jacoby
9 P.M.–11 P.M.
Jorge & Izzy
11 P.M.–2 A.M.
The Freddie Coleman Show
ONGOING
Play-By-Play with Nick Karski,
Keith Raad, Jeremy Menard
Left to Right: Keith Raad, Nick Karski, and Jeremy Menard
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YO U ' R E C O V E R E D .
SU vs. Cornell Men's Lacrosse Game, 2015
PL AY-BY-PL AY COVERAGE:
LOCAL COVERAGE:
H.S. COVERAGE:
MLB
• Between The Lines
(weekdays 4-5pm)
• Candor
• Newark Valley
• All-Access Features
• Dryden
• Odessa-Montour
• Groton
• Southern Cayuga
• Ithaca
• Spencer-Van Etten
• Lansing
• Trumansburg
• Marathon
• Union Springs
• Moravia
• Watkins Glen
• Home of the New York Yankees
• All-Star Game, Playoffs and World Series
NFL
• Regular Season Games, Playoffs & Super Bowl
• Play-by-Play
NCAA
COLLEGE COVERAGE:
• Home of Syracuse Orange Basketball and Football
• Home of Cornell Big Red Wrestling
• Basketball—Games of the Week & March Madness
• Football—Games of the Week, Bowl Games & Playoffs
NASCAR/Auto Racing
• Cornell
• Ithaca
• SUNY Cortland
• Syracuse
• TC3
• Daytona 500
• Wells
• Cheez-It 355 at The Glen
NBA
• Game of the Week, All-Star Game, Playoffs and The Finals
FIFA World Cup Soccer
PGA Golf
• The Masters, British Open, and PGA Championship
Olympics
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• Local Sports Center Reports
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• Newfield
ON LINE. ALL THE TIME.
DIGITAL MEDIA OPPORTUNITIES
ARE AVAILABLE TO ENHANCE
YOUR MARKETING OBJECTIVE.
• DIGITAL & SOCIAL MEDIA
• MOBILE OPTIMIZATION
• STREAMING
• DISPLAY ADS
• CONTESTS
• POLLS
• E-BLASTS
• TEXT CLUBS
• AND MUCH MORE
WE 'RE SOCIAL .
2.1 Million Twitter Impressions in 2015
More than 2,100 Twitter Followers
96,000 Facebook Post Impressions in 2015
2,000+ pageviews per week
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THE BR AND.
THE MOST RECOGNIZED NAME
IN SPORTS.
Almost all Americans say they are aware of
ESPN or one of its sub-brands (98%)—that’s
more than 255 million people. 1
THE BEST IN CL ASS SPORTS
MEDIA BRAND.
80% of avid sports fans familiar with ESPN
rate the brand favorably overall, which is #1
across all sports media brands. 1
THE MOST TALKED-ABOUT MEDIA
BRAND AMONG MALES.
That translates to around 20 million weekly
mentions of ESPN on average among males;
Buffalo Bills vs. Miami Dolphins, 2015
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over 1 billion a year. 2
Source: 1) Brand Reach Study, P12+, March 2015.
2) Keller Fay TalkTrack, P13-69, 2015.
WE'RE HERE.
Cornell Big Red Hockey, 2015
INDEX OF AQH LISTENING BY DAYPART
100 = Persons 12+, Mon–Sun, 6A.M.–Mid
SHARE OF LISTENING
BY LOCATION
NY COVERAGE AREA
AM Coverage:
AQH Persons 12+, Mon-Sun, 6A.M.–Mid
M-F
6a-10a
M-F
10a-3p
M-F
3p-7p
M-F
7p-Mid
S-S
6a-Mid
140
137
143
54
60
All Sports indexes No. 1 by a wide margin in
afternoons, nearly 43% above its average. Sports
Radio also indexes high, relative to other formats in
this study, in mornings and evenings, experiencing
significant increase in the latter.
32.9
67.1
FM Coverage:
Two-thirds of tune-in to All Sports
occurs out-of-home, including in the
car, at the office, and at sporting
events; however, at-home listening
has been slowly rising.
Source: GfK MRI 2015 Doublebase
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Away
from
Home
%
At
Home
%
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THE WORLDWIDE LE ADER.
CHEEZ-IT 355 At The Glen
LISTENERS
PL AY-BY-PL AY
Persons 12+
EDUCATION
Persons 12+
Women
%
16
Women
%
Men
35
65 %
Men
%
84
All Sports continues to have a far
higher concentration of men in its
audience than any other format.
The 84% male proportion has
remained relatively steady for the
past several years.
Listeners of Play-by-Play sports
are 35% more likely to be male
compared to the general
population. Yet, you’ll find playby-play typically draws the
highest percentage of female
listeners compared to sports talk.
Source: GfK MRI 2015 Doublebase
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HOUSEHOLD INCOME
Persons 18+
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<12th
Grade
%
3.1
HS Grad
%
20.3
College
Grad
%
Persons 18+
<$25k
%
Some
College
%
8.8
$25-$50k
%
19.5
$50-$75k
%
31.5
45.1
By a wide margin, All Sports
ranks No. 2 among the 16 leading
formats for the proportion of its
adult audience who are college
graduates. By a close margin, All
Sports ranks No. 1 among the 16
leading formats in the proportion
of its adult listeners who have
attended college.
>$75k
%
23.5
48.2
All Sports represents radio's most
affluent adult listeners. It ranks
No. 1 by a wide margin among the
leading formats in the proportion of
18+ listeners residing in households
generating $75,000 or more
annually. All Sports is also No. 1
by far among the top formats in
the $50,000+ household income
category.
PA S S I O N AT E , E N G A G E D & E V E N T F U L .
SPORTS RADIO IS...
THE NUMBERS:
MOBILE.
WHO ARE SPORTS
RADIO LISTENERS?
Listeners can be influenced wherever they go; in their
car, their smartphone, their office, their homes. That’s
a lot of opportunity to tell your story.
A FREQUENCY MEDIUM.
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Because of the low cost per commercial rate, you
can buy a lot of ads over a short term, like games or
consistent messaging for Top-of-Mind-Awareness.
69%
TARGETED.
75%
A cost efficient way to match your product or service
to your targeted consumer type. More of your ad
dollars go to your hottest prospects. In our case, the
elusive male consumer.
TIMING.
Our prime time talent line up well with prime shopping
time. In fact, 75% of all retail purchases occur
between the hours of 6 A.M. and 7P.M. Further,
55% of all consumers listen to radio within one hour
of their largest purchase of the day.
UNPREDICTABLE.
The ultimate escape vehicle. No matter what’s going
on in someone’s life, they can escape from their routine.
We give people the vehicle to just be a fan.
Source: GfK MRI 2015 Doublebase
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is the median age.
are married.
own their
residence.
88%
of Sports Radio
listeners are
more likely to
have HHI $100k+.
88%
have investments
totalling $250k+.
W H O ' S P L AY I N G ?
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AND MANY MORE!
W H AT T H E Y ' R E S AY I N G .
“I loved the article and interview Jeremy
did on Ithaca High’s win last weekend!
It is support like yours that helps keep
the program motivated. I know my
son truly appreciates everything ESPN
Ithaca does to help them keep their
heads high. Keep doing great things!"
­E LLEN G., LOCAL LISTENER
"I will continue
to listen as long
as you guys
continue to
rock the mic!"
“I graduated Ithaca High in 1980 and
am friends with a lot of the ol’ soccer players...I LOVE your show. Rest
assured,­­I will continue to listen as long
as you guys continue to rock the mic.
Keep up the great job. LET’S GO RED!”
“I wish Time Warner Cable showed live
coverage of the Ithaca Little Red Boys
Soccer team v. Ballston Spa, but thank
God for you guys!”
DON J., LOCAL LISTENER
“I grew up in Ithaca and I’ve been playing
sports my whole life here. Having ESPN
Ithaca brings a lot of exposure to our
players, sports, and coaches. I just
want to say thank you for what ESPN
Ithaca does for this area. We definitely
appreciate you!”
JOBE ZULU,
ITHACA H.S. BASKETBALL COACH
“The Newark Valley football program
and the community would like to thank
you guys for all the great coverage this
season. The radio broadcasts are really
important to alumni and out-of-towners
to stay connected with the program.
Keep up the great work!”
BRIAN SHERWOOD,
NEWARK VALLEY H.S. FOOTBALL COACH
PATRICK V., LOCAL LISTENER
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CO N N E C T W I T H U S .
ESPN Ithaca 1160/107.1-WPIE
3100 N. Triphammer Rd., Suite 100
Lansing, NY 14882
[email protected]
P: 607-533-0057
F: 607-533-0199
ESPNIthaca.com
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@ESPNIthaca
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