James Alba-Duignan, Regional Vice President, Head of Commercial

Transcription

James Alba-Duignan, Regional Vice President, Head of Commercial
Best Friends Forever -
Travel & Commercial Cards
1
Contents
1. Start with the big numbers
2. Get deeper into the opportunity:
– How much spend is Targetable ?
– Which companies are Addressable ?
3. Finish with the phone numbers
4. Where the plastic hits the street !
2
GBTA BTI™ Global Outlook
and Forecast 2014-2018
Comprehensive report covering global economy,
business travel trends/challenges, and 5-year
projections.
Global GBTA BTI™ Data “Cube” detailed database of industry sales
and business travel spending:
 for 75 countries by 48 industries
 covering 2000-2018
 country breakouts for domestic
and IOB
Data Cube (75 Countries)
 Selection of pivot tables & graphs
Domestic
BTS
Professional & Business
Services (48 Sectors)
Business Travel
Spend (in $USD)
IOB
BTS
Industry Sales
(in $USD)
Annual Metrics
2000
For more information contact
GBTA Foundation Research or
visit The Hub
2018 F
3
© 2015 GBTA Foundation. All rights reserved.
Global GBTA BTI™
Global GBTA BTI™ and Global Sales (Indexed)
250
208
194
182
167
156
145150
133
133
127 123
Index Value (2005 = 100)
200
150
100
90
80 81 82
92
110
100
50
0
GBTA Global BTI™
Global Sales Index
221
•
GBTA BTI™ is an index of business
travel activity (spend). It indicates
the health of any given business
travel market.
•
Highly correlated with Global Sales,
although the GBTA BTI™ is
increasingly growing at a slower
rate, as biz travel’s productivity
improves.
GBTA BTI™: Key APAC
Markets*
Country
BTI™
China
Indonesia
India
Singapore
Australia
Japan
473
301
272
205
157
105
Fastest
growing
Slowest
growing
*Shows growth since 2005 based on
2014 spend projections
Source: GBTA BTI™ Global Outlook and Forecast 2014 – 2018 (July 2014)
4
© 2015 GBTA Foundation. All rights reserved.
Global BT Spend Growth since 2009
Total Business Travel Growth
% Year‐Over‐Year
8.0%
9.3%
6.9%
3.2%
4.5%
$869B
$939B
$1.03T
$1.06T
$1.11T
$1.18T
2009
2010
2011
2012
2013
2014 (f)
‐7.5%
Source: GBTA BTI™ Global Outlook and Forecast 2014 – 2018 (July 2014)
5
© 2015 GBTA Foundation. All rights reserved.
Global Distribution of BT Spend (2014)
Europe:
$326 billion
(28%)
North
America:
$322 billion
(27%)
Asia-Pacific:
$456 billion
(39%)
Latin
America:
$54 billion
(5%)
MEA: $24
billion
(2%)
Source: GBTA Foundation, Rockport Analytics
6
© 2015 GBTA Foundation. All rights reserved.
Projected Growth Over Next 5 Years
China
United States
Germany
Japan
United Kingdom
France
Brazil
South Korea
Italy
India
Russia
Canada
Australia
Indonesia
Spain
Forecast
Actual
Spend 2013 Spend 2018
($ millions ($ millions
USD)
USD)
$225,052
$424,722
$273,684
$340,097
$53,923
$74,856
$60,858
$67,444
$41,184
$55,944
$35,102
$47,626
$31,156
$43,276
$30,922
$41,624
$30,437
$38,843
$24,358
$38,361
$22,200
$29,472
$21,709
$25,237
$20,193
$23,859
$14,433
$23,493
$16,806
$22,925
2013
Ranking
2
1
4
3
5
6
7
8
9
10
11
12
13
16
15
2018
Ranking
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Change in
Rank
+1
-1
+1
-1
+2
-
Source: GBTA BTI™ Global Outlook and Forecast 2014 – 2018 (July 2014)
7
© 2015 GBTA Foundation. All rights reserved.
Contents
1. Start with the big numbers
2. Get deeper into the opportunity:
– How much spend is Targetable ?
– Which companies are Addressable ?
3. Finish with the phone numbers
4. Where the plastic hits the streets !
8
Having started with
‘the big numbers’....
GBTA is a great source and the creators* of the data can
also break it down into components:
1. Pre-bookable (Air, Accom, Rental Car or Rail)
2. Cardable (pre-bookable plus Food & Beverage)
3. Other (Ground Transportation for MRO** or freight,
plus all other trip-related costs)
A Business Travel-focused ‘target market’ is a combination of
(1) or (2) and companies of a certain size
* Rockport Analytics
** Maintenance, Repairs, Operations
9
…we need to take a step back
2014
Australia
India
China
PreFood &
Bookable Beverage
60%
18%
62%
16%
62%
16%
Other
Spend
23%
22%
23%
For
comparison:
USA
Germany
Brazil
57%
63%
51%
15%
19%
16%
28%
18%
33%
…and be specific when defining ‘TARGETABILITY’
10
BT spend varies a lot by industry
Source: GBTA, Rockport Analytics
Example: Australia
11
So it’s often best to reduce the
complexity to an aggregated definition
Now we have to match with ‘ADDRESSABILITY’
Source: GBTA, Rockport Analytics
Example: Australia
12
…which is complex to start with…
<$10m turnover
96% of
companies
<---- company universe broken down into size bands (e.g. ‘small, med, large’) ---->
43,501 identifiable companies with
turnover > US$10m equivalent
22% of
total
turnover
<$100k BT Spend *
Source: Dun & Bradstreet
* Approximation - varies by industry (GBTA calculations are applied)
Example: Australia
13
…so we also need to simplify + apply
% of BT spend to turnover by SIC
BT Spend (GBTA total) as a % of Turnover Similar:
Extreme:
Familiar:
Agriculture Auto & Logistics
Construction
Consumer Products
Utilities / Mining / Energy
Manufacturing & Engineering
Financial Services
Government / Public Sector
Healthcare & Life Science
Non‐Government Orgs
Media & Entertainment
Professional Services
Technology & Software Telecomms
Travel
Total
Code
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
Aus‐
tralia
China
India
0.81%
0.95%
0.56%
0.22%
0.68%
1.07%
0.55%
0.65%
0.02%
1.63%
0.90%
1.15%
0.70%
1.35%
0.94%
0.79%
0.71%
0.89%
0.49%
0.17%
0.88%
0.95%
0.44%
0.65%
0.32%
1.55%
0.86%
0.90%
0.80%
1.08%
0.65%
0.82%
0.76%
1.40%
0.47%
0.17%
0.74%
0.75%
0.46%
0.66%
0.05%
1.52%
0.67%
1.07%
1.01%
3.89%
1.59%
0.74%
Source: Dun & Bradstreet, GBTA
14
and multiply out total company
turnover x % BT spend = ‘Addressability’
Source: Dun & Bradstreet
Example: Australia
15
‘Addressability’ differs by market
Removing companies with <US$10m total turnover / approx <US$100k BT spend
Source: Dun & Bradstreet
16
…as does $ distribution by industry
Source: Dun & Bradstreet
17
So let’s look at some specific
examples across 3 markets in Asia
• Australia
• India
• China
Note: a wide range of countries in Asia are measured by GBTA, and all of these
have a good record of credit referencing i.e. Dun & Bradstreet coverage
18
Australia – worked example (1)
Pre-Bookable BT Spend Only *
Source: GBTA, Rockport Analytics
*
Excludes Food & Beverage, Other Ground Transportation, Other Trip Spending
19
Australia – worked example (2)
SIC 87 (Engineering, accounting, research, management and related services)
Turnover size band: $200-500m
=>
61 companies
Source: Dun & Bradstreet
20
Australia – worked example (3)
D&B hold 2 separate lists for all countries covered, and it is critical to know the difference….
(1)
Modelled
D‐U‐N‐S
740479738
741530765
743076630
744581849
750093072
750470957
750715138
750981706
751708058
752175984
752854927
753232722
753599807
754667541
755064891
755403404
756108809
756686036
757529722
758930929
– for single legal entities, and ….
Business Name
City Name
Telephone Number Modelled Annual Sales ($)
REMUNERATION SERVICES (QLD) PTY LTD
BRISBANE
1300304010
$327,314,567
KELLER GROUND ENGINEERING PTY LTD
BAULKHAM HILLS
288661155
$368,293,022
CONSOLIDATED CONTRACTING COMPANY AUSTRALIA PT BRISBANE
732303060
$400,125,035
SRG CIVIL PTY LTD
SOUTH MELBOURNE
392968100
$279,917,044
RCR RESOLVE FM (ENGINEERING) PTY LTD
SURRY HILLS
292135500
$397,678,457
UNITED TECHNOLOGIES AUSTRALIA HOLDINGS LIMITED MASCOT
1300727041
$423,714,967
ARA ELECTRICAL ENGINEERING SERVICES PTY LIMITED
INGLEBURN
298296099
$278,073,558
TOURAUST SERVICES PTY LIMITED
MANLY
289622444
$285,287,370
JALCO FOOD AND BEVERAGE PTY LIMITED
KINGSGROVE
298174000
$214,962,961
GEORGIOU GROUP PTY LTD
OSBORNE PARK
892002500
$391,520,241
CUSTOM SERVICE LEASING PTY LTD
RICHMOND
394257333
$402,792,782
ZENON AUSTRALIA PTY LTD
NORTH SYDNEY
299788100
$272,317,795
MARINE COMPUTATION SERVICES KENNY PTY LTD
PERTH
863142555
$402,535,455
CREDIT SUISSE MANAGEMENT (AUSTRALIA) PTY LIMITED SYDNEY
282054400
$217,241,440
LINK ADMINISTRATION PTY LIMITED
SYDNEY
282807100
$318,507,883
AMEC FOSTER WHEELER ENVIRONMENT & INFRASTRUCTUBRISBANE
732292500
$299,694,630
BUREAU VERITAS MINERALS PTY LTD
PORT MELBOURNE
399220700
$325,374,265
A J LUCAS JOINT VENTURES PTY. LIMITED
MACQUARIE PARK
294904000
$213,343,880
FUGRO AIRBORNE SURVEYS PTY LTD
WEST PERTH
892736400
$203,570,766
AVEO RETIREMENT HOMES LIMITED
SYDNEY
292706100
$213,372,400
Source: Dun & Bradstreet
21
Australia – worked example (4)
D&B hold 2 separate lists for all countries covered, and it is critical to know the difference….
(2)
Assigned – for companies that are part of a group
D‐U‐N‐S
740175893
740945084
742165624
743253403
744902818
747462430
749796397
750649092
751443664
751799425
752722012
753194406
754097728
754930597
755293842
756238325
756700274
757501291
758898258
759662562
Business Name
ARUP PACIFIC PTY LTD
SAVAGE & PARTNERS PTY LTD
LYCOPODIUM LIMITED
AIRASIA X SERVICES PTY LTD
CCIC AUSTRALIA PTY LTD
RIDER LEVETT BUCKNALL NT PTY LTD
FURMANITE AUSTRALIA PTY LTD
RENEWABLE POWER VENTURES PTY LTD
QIC FINANCE (SHOPPING CENTRE FUND) PTY LTD
MI POWER (QLD) PTY LTD
VDM PROJECTS PTY LTD
LYCOPODIUM PROCESS INDUSTRIES PTY LTD
THE BIRCHMAN GROUP ASIA PACIFIC PTY LTD
ENGENCO LIMITED
WINSLOW GROUP PTY. LTD.
RIDER LEVETT BUCKNALL SA PTY LTD
MERIDIAN CONCRETE AUSTRALIA PTY. LTD.
FRANK PUBLIC RELATIONS PTY LIMITED
TECHNIGRO PTY LTD
PB AUSTRALIA PTY LIMITED
City Name
Telephone Number Assigned Sales ($) vs Group
SYDNEY
293209320
$268,397,126
SYDNEY
282813232
$334,269,999
PERTH EAST
862105222
$243,891,411
FORTITUDE VALLEY
415603737
$208,139,146
HURSTVILLE
295803212
$359,117,710
DARWIN
889412262
$325,856,639
PORT MELBOURNE
392852200
$427,294,000
SYDNEY
280319900
$255,834,037
BRISBANE
733603800
$477,494,854
MACKAY
749531490
$278,190,509
PERTH EAST
892651100
$271,248,416
MULGRAVE
395663700
$243,891,411
PERTH
893222808
$334,800,058
MELBOURNE
386208900
$204,371,340
CAMPBELLFIELD
393587700
$364,442,517
ADELAIDE
881001200
$325,856,639
SOUTH MELBOURNE
392968100
$279,917,044
SURRY HILLS
282020555
$333,884,892
VARSITY LAKES
755932655
$282,353,955
SYDNEY
292725100
$438,925,042
Source: Dun & Bradstreet
22
China – worked example (1)
Source: GBTA, Rockport Analytics
23
China – worked example (2)
SIC 31 (Leather and leather products)
Turnover size band: $100m-$1bn
=>
53 companies
Source: Dun & Bradstreet
24
China – worked example (3)
10
companies pulled at random from
Modelled (single legal entities) and Assigned (group) lists
D‐U‐N‐S
421421314
526930650
526940216
527220834
527259782
528164440
529045935
529272544
529815235
Business Name
Fujian Feiyue Shoes & Clothes Co.,Ltd.
Futian Hengyu Shoes Industry Co., Ltd.
Foshan Nanhai Babala Shoe Industry Co.,Ltd.
Guangzhou Panyu SIMONE Handbag Co., Ltd.
Shishi Mengshida Shoes Industry Co., Ltd.
Spider King Group Co., Ltd.
Wendeng Huaguan Leather Industry Co., Ltd.
Dongyi Shoes Co., Ltd.
Huilai County Xinhongkai Toys Co., Ltd.
D‐U‐N‐S
420995528
421292966
526863615
526876948
527852127
528164440
528185022
529040698
529334591
529372393
Business Name
Hype (Tianjin) Shoes Co Ltd
Haining Nippi Leather Co., Ltd.
Foshan Saturday Shoes Co., Ltd.
Tianjin Newvit Mobile Accessory Co., Ltd.
Optibelt Power Transmission (Taicang) Co., Ltd.
Spider King Group Co., Ltd.
Suzhou Regal Leather Goods Co., Ltd.
Cixi Chengxin Shoes Industry Co., Ltd.
Guangzhou Suide Shoes Industry Co., Ltd.
Zhuhai Special Economic Region Yuyuan Industry Co., Ltd.
City Name CEO Job Title
Nanan
Director
Putian
Chairman
Foshan
General Manager
GuangzhouLegal Representativ
Quanzhou Chairman
Wenzhou General Manager
Wendeng Director
Wenzhou Chairman
Jieyang General Manager
City Name
Tianjin
Haining
Foshan
Tianjin
Taicang
Wenzhou
Taicang
Cixi
Guangzhou
Zhuhai
CEO Job Title
Legal Representative
Chairman
Chairman
Legal Representative
General Manager
Chairman
Director‐Geral
General Manager
Legal Representative
Tel Number
59526886666
5943998333
75785887625
2084754777
59588588111
57767379955
6318871238
57788055555
6636613697
Tel Number
2281282983
57387502613
75786250300
2228542875
51253587288
57767379955
51253603704
57463550366
2084551111
7568613456
Modelled Annual Sales ($)
$103,028,688
$108,144,936
$114,259,600
$163,657,082
$127,833,045
$127,828,379
$109,697,003
$146,578,524
$108,464,205
Assigned Sales ($) vs Group
$298,096,951
$383,517,360
$298,096,951
$136,268,100
$290,529,590
$147,002,636
$377,245,777
$857,068,124
$843,576,263
$144,379,897
Source: Dun & Bradstreet
25
India – worked example (1)
Pre-Bookable BT Spend Only *
Source: GBTA, Rockport Analytics
*
Excludes Food & Beverage, Other Ground Transportation, Other Trip Spending
26
India – worked example (2)
SIC 28 (Chemical and allied products)
Turnover size band: $100-200m
=>
98 companies
Source: Dun & Bradstreet
27
India – worked example (3)
10
companies pulled at random from
Modelled (single legal entities) and Assigned (group) lists
D‐U‐N‐S
650047046
650061856
650068620
650123045
650188576
650226046
650376874
650445950
650538650
650604825
Business Name
DIC INDIA LIMITED
THIRUMALAI CHEMICALS LIMITED
FUTURA POLYESTERS LIMITED
I G PETROCHEMICALS LIMITED
COLUMBIA PETRO CHEM PRIVATE LIMITED
AARTI DRUGS LIMITED
BIOLOGICAL E. LIMITED
INDOCO REMEDIES LIMITED
STYROLUTION INDIA PRIVATE LIMITED
JUBILANT AGRI AND CONSUMER PRODUCTS LIMITED
City Name
Kolkata
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Hyderabad
Mumbai
Mumbai
Noida
D‐U‐N‐S
650049463
650064850
650071897
650123045
650144074
650220163
650319197
650398691
650479173
650604825
Business Name
City Name
MERCK LIMITED
Mumbai
SHASUN PHARMACEUTICALS LIMITED
Chennai
PLANT LIPIDS PRIVATE LIMITED
Ernakulam
I G PETROCHEMICALS LIMITED
Mumbai
FUTURA POLYMERS ‐ (DIVISION OF FUTURA POLYESTERS LIMChennai
HETERO DRUGS LIMITED
Hyderabad
SREE RAYALASEEMA ALKALIES & ALLIED CHEMICALS LIMITED Kurnool
PATANJALI AYURVED LIMITED
Haridwar
TWILIGHT LITAKA PHARMA LIMITED
Mumbai
JUBILANT AGRI AND CONSUMER PRODUCTS LIMITED
Noida
Tel Number
3324496591
2224017841
2224952311
2230286100
2266002313
2224019025
4030213999
2226541851
2240415308
1204361000
Tel Number
2266609000
4443446700
4842760395
2230286100
4425941705
4023704923
8518289602
8979010504
2233415300
1204361000
Modelled Annual Sales ($)
$111,359,461
$165,020,485
$126,231,692
$193,397,879
$167,781,894
$153,023,931
$112,035,646
$115,202,079
$118,846,811
$181,331,476
Assigned Sales ($) vs Group
$120,862,660
$141,579,838
$114,683,693
$193,397,879
$123,900,062
$187,842,123
$149,108,667
$156,977,503
$148,227,862
$186,366,372
Source: Dun & Bradstreet
28
In Summary: ‘Go’ then ‘Grow’
‘Grow’: prioritize prospects
Country x Industry Vertical x Size Band
List companies within each cluster
Industry
‘Go’: where to focus acquisition
Objective: measure the targetable, addressable market
opportunity by industry, in specific size bands above
minimum spend (set at $XXXk) within each country
D‐U‐N‐S
740479738
741530765
743076630
744581849
750093072
750470957
750715138
750981706
751708058
752175984
752854927
753232722
753599807
754667541
755064891
755403404
756108809
756686036
757529722
758930929
Business Name
City Name
Telephone Number
REMUNERATION SERVICES (QLD) PTY LTD
BRISBANE
1300304010
KELLER GROUND ENGINEERING PTY LTD
BAULKHAM HILLS
288661155
CONSOLIDATED CONTRACTING COMPANY AUSTRALIA PT BRISBANE
732303060
SRG CIVIL PTY LTD
SOUTH MELBOURNE
392968100
RCR RESOLVE FM (ENGINEERING) PTY LTD
SURRY HILLS
292135500
UNITED TECHNOLOGIES AUSTRALIA HOLDINGS LIMITED MASCOT
1300727041
ARA ELECTRICAL ENGINEERING SERVICES PTY LIMITED
INGLEBURN
298296099
TOURAUST SERVICES PTY LIMITED
MANLY
289622444
JALCO FOOD AND BEVERAGE PTY LIMITED
KINGSGROVE
298174000
GEORGIOU GROUP PTY LTD
OSBORNE PARK
892002500
CUSTOM SERVICE LEASING PTY LTD
RICHMOND
394257333
ZENON AUSTRALIA PTY LTD
NORTH SYDNEY
299788100
MARINE COMPUTATION SERVICES KENNY PTY LTD
PERTH
863142555
CREDIT SUISSE MANAGEMENT (AUSTRALIA) PTY LIMITED SYDNEY
282054400
LINK ADMINISTRATION PTY LIMITED
SYDNEY
282807100
AMEC FOSTER WHEELER ENVIRONMENT & INFRASTRUCTUBRISBANE
732292500
BUREAU VERITAS MINERALS PTY LTD
PORT MELBOURNE
399220700
A J LUCAS JOINT VENTURES PTY. LIMITED
MACQUARIE PARK
294904000
FUGRO AIRBORNE SURVEYS PTY LTD
WEST PERTH
892736400
AVEO RETIREMENT HOMES LIMITED
SYDNEY
292706100
D‐U‐N‐S
740175893
740945084
742165624
743253403
744902818
747462430
749796397
750649092
751443664
751799425
752722012
753194406
754097728
754930597
755293842
756238325
756700274
757501291
758898258
759662562
Business Name
ARUP PACIFIC PTY LTD
SAVAGE & PARTNERS PTY LTD
LYCOPODIUM LIMITED
AIRASIA X SERVICES PTY LTD
CCIC AUSTRALIA PTY LTD
RIDER LEVETT BUCKNALL NT PTY LTD
FURMANITE AUSTRALIA PTY LTD
RENEWABLE POWER VENTURES PTY LTD
QIC FINANCE (SHOPPING CENTRE FUND) PTY LTD
MI POWER (QLD) PTY LTD
VDM PROJECTS PTY LTD
LYCOPODIUM PROCESS INDUSTRIES PTY LTD
THE BIRCHMAN GROUP ASIA PACIFIC PTY LTD
ENGENCO LIMITED
WINSLOW GROUP PTY. LTD.
RIDER LEVETT BUCKNALL SA PTY LTD
MERIDIAN CONCRETE AUSTRALIA PTY. LTD.
FRANK PUBLIC RELATIONS PTY LIMITED
TECHNIGRO PTY LTD
PB AUSTRALIA PTY LIMITED
City Name
Telephone Number
SYDNEY
293209320
SYDNEY
282813232
PERTH EAST
862105222
FORTITUDE VALLEY
415603737
HURSTVILLE
295803212
DARWIN
889412262
PORT MELBOURNE
392852200
SYDNEY
280319900
BRISBANE
733603800
MACKAY
749531490
PERTH EAST
892651100
MULGRAVE
395663700
PERTH
893222808
MELBOURNE
386208900
CAMPBELLFIELD
393587700
ADELAIDE
881001200
SOUTH MELBOURNE
392968100
SURRY HILLS
282020555
VARSITY LAKES
755932655
SYDNEY
292725100
Objective: identify companies and directors to approach
29
Contents
1. Start with the big numbers
2. Get deeper into the opportunity:
– How much spend is Targetable ?
– Which companies are Addressable ?
3. Finish with the phone numbers
4. Where the plastic hits the street !
30
Where the plastic hits the street !
India
•
Travel largely domestic
•
Overseas trips tend to be longer durations
•
Gradual take up of corporate cards
•
80-90% corporate air fares still on Invoice (BSP moving to 7 days)
•
Companies want Individual liability – leads to low credit limits on
cards
•
Growing demand in e-commerce – domestic and overseas
•
Growing demand for products such as debit and pre-paid
31
Where the plastic hits the street !
China
•
Cash is King – changing winds – low desire for transparency
•
Lower demand for “Fam” trips/ Incentive trips (re-adjustment)
•
Domestic travel is 95% of all BTS
•
On line booking is the norm (which is on commercial cards)
•
Leisure providing growth in outbound travel (growing middle class)
•
Familiarity with debit cards (not credit or charge)
•
Growing interest for data, reporting and transparency (cards / EMS)
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