Creative Proposal TOKO BAGUS 201

on ground Event
Preliminary Proposal
Digital era and the technological world has
evolved recently and take positions that can not
be considered trivial. Moreover the city - major
cities around the world, such as Jakarta. The role
of digital and technology has occupied positions 1, in the
life of Indonesian society. And this applies in all facets of
life.
And here's what TOKOBAGUS trying to do, act directly
against the culture of the emerging digital technology,
through the concept ONLINE shopping. Where have
become an URBANCULTURE in big cities like Jakarta.
Not only there, TOKOBAGUS also wanted to
do a ONGROUND ACTIVITY, who can educate people
more About themselves and give TOKOBAGUS GREAT
EXPERIENCE for all the people present at
the EVENT stretcher.
•INSIGHT :
Jakarta lately have a sale event that often do not require a lot of costs, or a vast place.
However, this event had a big impact for both parties, either the seller or buyer.
•THE IDEA : "GARAGE SALE".
check out the definition "garage sales” …, is an informal, irregularly scheduled event for
selling used goods by private individuals, in the which "block sales“ are allowed,
so That sellers are not required to obtain business licenses or collect sales tax" .
•From these definitions can briefly be concluded that the garage sale is an activity
of buying and selling goods within a non-scheduled & Informal event.
„the goods being sold are goods that usually 2nd hand‟/used.
The Ultimate goal is to sell goods - goods that are not used, and stored neatly in the
shed. Of course the price has to be "GOOD".
•The concept of a GARAGE SALE are proposed by PANTAREI to TOKOBAGUS
in delivering
to the ON GROUND EVENT . Because there is a fundamental concept in common,
namely to get the „goods things‟ at „GOOD price‟.
•POINT: bring together the sellers and
buyers directly, as
TOKOBAGUS want to meet directly with people who
use
the facilities TOKOBAGUS.COM
OUTCOME PURPOSE:To BRAINWASH PEOPLE
•"when looking for good stuff, just simply click on
WWW.tokobagus.com!”
SES
A,B,C
MODERN
Online
Shopper &
never try
online shop
18-35
YO
Hobby &
Trend
Internet
User
DEMOGRAFI
Jenis kelamin
SES
Usia
PSIKOGRAFI
Gaya hidup
Perhatian
Media habit
GEOGRAFI
Jakarta
: Wanita & Pria
: A,B,C
: 18-35 tahun (Primary)
Not rule out the possibility of visitors who come to have age
above or below the main age
: modern
: Hobby, Trend
: Internet, TV, Magazine, Newspaper
Brand Experience:
Merefleksikan kemudahan jual
beli di tokobagus online ke
event on ground
Create High
Awareness about
tokobagus.com: toko bagus
adalah situs jual beli online
yang menguntungkan untuk
aktivitas jual beli
Create Desired
Response kalau mau jual
Increase number of
posts on
tokobagus.com
atau beli barang di
tokobagus.com aja
17 August 2012
Plaza SELATAN & TENGGARA
GELORA BUNG KARNO
07.30 AM to 10.00 PM
CONCEPT
EVENT
GARAGE SALE
“INDONESIA BAGUS
SHOPFEST 2012”
EVENT NAME
Alt
TAGLINE
EVENT
“Festival Jual Beli BAGUS 2012”
“GAMPANG JUALNYA, SEMANGAT
UNTUNGNYA,”
Alt
“BERJUBEL UNTUNGNYA””
Alt
“BELANJA BAGUS UNTUNG TERUSSS”
Concept:
Tokobagus’s Shopping Bag + Festivity
Concept:
Tokobagus’s Festivity
Because this event is a new event,it takes something that could immediately attract the
attention of people to come
50
To keep the Visitors at event area
pengunjung pertama
yang membawa kupon
dari flyer mendapat HP
Touchscreen nexian
PAD, sisanya diundi
untuk hadiah lebih
menarik
Objective: Everyone loves something for free people will create long queues before the
event open, so would raise questions from the public about "what's on there"
Placement shanties seller in this event will be organized or divided by categories such as
Fashion, Automotive, Gadgets, Household, etc., as well as other activities in the event will
be put in place each of these aims so as not too crowded at one point that would interfere
with other activities.
Using a grocery truck (mobil kelontong) to get around in the vicinity of housing, the car will
sell a few items from the seller at tokobagus.com and open stalls there as well as disseminate
information to a big event in Senayan. Goods are sold there is much more complete than here.
Some Indonesian cultural arts will do a parade
around the surrounding area, which ended in
Senayan on area event, this was done to
illustrate the unity of Indonesia country (different
but one)
Marching Band
Using the team's marching band fitted
with a red costume and white (the
color related to the independence of
Indonesia & tokobagus.com) brought
the songs that will burn the spirit, such
as 17 Agustus.
Couching clinic
merakit sepeda fixie
dari nol
Talk Show & Workshop
Theme
FIXIE
Community
Theme
“Memilih part fixie
yang tepat dan
dimana
mendapatkannya”
Menampilkan trik-trik
sepeda fixie
Theme
Morris Car
Community
“Sejarah mobil
Morris &
perawatannya”
Baris parkirannya bisa
menarik massa karena
keunikannya
“Membicarakan
Happening fashion
yang sedang hype
saat ini”
Fashion Blogger
Community: Evita
Nuh
Theme
“Mengabadikan
momen seru di
kamera lomo”
Camera LOMO
community
Theme
When visitors register, will be given a paper with the columns that will be filled with a star stamp
For transactions under Rp. 200.000
For transcations above Rp. 200.000
Example of star Exchange:
4 silver star/ 2 gold star = 1 roti bakar Edy or other food
3 silver star/1 gold star = 1 cup of softdrink
5 gold star
= Get discount 10 % for auction price
Cooperation with vendors that follow in this event to create added value provided
to customers during the event. Prizes were awarded only be used when the event
took place
Example:
Become customers of
BCA bank
Get a voucher to get
1 serving burgers
BLENGER
Buy 2 burgers, free
vouchers toast 1
serving
Buy 2 toast free
voucher burger 1
serving
Voucher event
For each activity that is in this event will receive the gift of shopping vouchers that can
only be used to purchase goods in this event.
Auction will be held a few hours, the
items in the auction include :
Goods from celebrities who attended
(eg for charities)
Goods of some community that we
invite
Goods from the seller at the event
Discount Notification with Local SMS
Registrasi
(Name, no.HP, Email)
info sms
Discount on real
time during the
event
Diskon 50% di lapak
fashion untuk celana
ketat & baju cantik
no.30 pukul 17.3018.00
Visitors Registration (Name, no.HP, email) ,Visitors will receive a SMS with information about
offers or discounts at the event in real time
17 agustusan games
Games with the feel of Independence Day will be created to enliven the
atmosphere and increase the happiness and the spirit of this event. Winners of
the contests will receive vouchers that can be used to shopping in this event.
Games played will utilize the existing signage at the event
GUESSING SCENE
- MC will dismiss the film suddenly, and will ask questions about the scene in the film
Contoh : “Saat menggoda cewek, mobil warna apa yang dikendarai oleh Dono?”
- MC will choose the audience raised his hand and took her to the stage to answer
HUNTING PRICES OF GOODS
-MC will ask 4 audien to come to play
- All the audien will be given the challenge to find a particular item with a unique price
-All the audience were given 10 minutes & returned to the stage with the name of the goods which
they think is right
-MC will check properly or not an audience in the list of goodsSought a winner, but if there are
two audiences with the same answer game will be repeated.
Sneaker Grafitti Contest
Contest Drawing shoes with the theme tokobagus.com , participants will
present their work on stage. Winners are determined based on the audiens
applause. Shoes can also be auctioned.
MC will continue to remind you to do not forget to end transaction with
handshake because there will be an interesting surprise
CANDID PHOTO PRIZE
Every person doing the transaction and will be photographed shaking hands at random and will be installed
at the Gallery Photos of lomo community or on orion screen, and will be announced by MC that the
person in the photograph is entitled to get a gift voucher Event.
cooperation with the sellers of food, especially snacks / portable food not just to sell there
but also to support the added value created for buyers.Among others with:
Roti Bakar Edy
Blenger Burger
Bakso Pak Kumis
Ayam Bakar Ghantari
Penjual Softdrink
CocaCola
Invited several celebrities who have a restaurant to open stores here
Objective : Celebrities can powerful attract the masses to come to this event
Shabu Slim- Ferry Salim
Titi Kamal
Mascot
Creating a event mascot with a red light bulb shape/ inspired from tokobagus.com logo
that will be called "Den BAGUS" he will be accompanied by his friend with form of computer.
Den Bagus & his friends would go around the event area and deploy "solutions“ of shopping
Den “BAGUS”
Fire Dancer
Inet
Jakarta Breakdance
with tron outfit
Belda Zando
Fire Attraction
Cosplay Community
Stand up
Comedian
Raditya Dika/Panji
Pragiwaksono
Chip Tune
Indie label Band
(GOOD NIGHT ELECTRIC,PEEWEE GASK
BOOTLEMOKER,EFEK RUMAH KACA)
We will invite the bands to performance in some time, they generally also has its own so have
the fans will make the crowded event
NIDJI
Project pop
Mereka akan hadir pada puncak acara, mereka juga akan diminta untuk melelang benda-benda
Milik mereka untuk menarik minat pengunjung & membuat seru acara lelang
MC
KEMAL & TJ
We will use the orion screen to play movies & plays TVC from tokobagus.com located on the main stage
Besides playing comedy movies we will also play movies struggle (because it coincided with
Indonesia Republic Independence Day)
Other Stuff Area
Food Place
News Tower
Booth 3x3
Booth 5x5
Touch Panel
Barat
Fashion Area
Backstage
Gadget Area
Main Stage
Toilet
Automotive Area
Community Area
Community Area
Household Area
Tenggara
ROUGH FLOW
08.00-08.45
08.45-09.15
09.15-10.00
community
10.00-11.00
11.00-12.00
12.00-12.30
12.30-13.30
13.30-14.30
14.30-15.00
15.00-15.30
15.30-16.30
16.30-17.00
17.00-17.30
17.30-18.00
18.00-19.00
19.00-20.00
20.00-20.30
20.30-21.30
Opening Ceremony
17 Agustus competition
Good Night Electric performance & Couching clinic by fixie
Cooking Performance by Celebrity
PeeWee Gaskin Performance & Workshop Morris car community
MC Games
Instant Auctions (Community Stuff)
Efek Rumah Kaca performance
MC Games
Cosplay Community performance
Project POP
Instant Auctions (Celebrity Stuff-Project POP)
Breakdance Performance & Standup comedian
MC Games
Bootle moker performance & MOVIE time
NIDJI performance
Instant Auctions (Celebrity Stuff-NIDJI)
Fire Dancer,Belda Performance & Closing Ceremony