docBEHR – even more in store
download 
Report Transcription
BEHR – even more in store
2016 BEHR – even more in store Farming since 1882 '' In the old days'' the valuable harvest of the whole village was brought to the wholesale market in Hamburg. ''Today'' about 70 trucks leave the logistic centre of BEHR AG daily in summer season. 1 Quality based on experience About us As a Europe-wide producer of vegetables BEHR AG cultivates over 4,000 hectares of outdoor vegetables, of which 150 hectares are being cultivated organically. Our location in Spain enables us to supply our customers with fresh vegetables all year round, even during the winter months. By adhering to very strict farming guidelines, we are able to guarantee a consistently high level of quality at all times and at all locations. The objective of all work done in the production process, during harvesting, in the course of processing products, in the warehouse, and also regarding logistics and sales, is to ensure that our customers are satisfied. This is reflected in the form of safe products that reach the consumers. It serves the purpose of promoting a sense of well-being and healthy nutrition; it is to be savoured with joy and pleasure; and in the production process, all social and environmental requirements are to be complied with. Our in-house verification and documentation system, which covers all production processes, ensures the highest degree of product safety and full traceability. Active sustainability We are not only a major grower of vegetables, but also an owner-run family business – now in its fourth generation. It comes as no surprise therefore that our company is highly committed to the three pillars of sustainable development: economic, environmental and social responsibility. Among other things, this includes measures such as watersaving irrigation and water-purification processes and systems. Satisfaction through quality For the entrepreneurial families Behr and van Schoonhoven, high-grade product quality and trustful cooperation with our customers have paramount priority. Rudolf Behr Chairman of the Board BEHR AG 2 Our target is to offer consumers vegetables which are both visually appealing and rich in flavour. The satisfaction of our customer with our goods and services is our uppermost target. 3 Our service for joint success Sustainable action at all sites Environmental responsibility – social responsibility – product safety – quality: these are the guiding principles of all our efforts and part of sustainable production. Sustainability also includes economic behaviour at all locations, both at home and abroad. For improved seasonal transition and regional customer proximity Since 1st of June 2011 a Hessian production site enlarges the BEHR AG. This location allows us to secure the production of certain cultures, such as iceberg lettuce, in the seasonal transition periods during spring and autumn between Spanish and German production. Additionally, it also strengthens our regional customer proximity. We harvest to order Thanks to our logistics centre with approx. 7,000 m2 of cold storage, we are able to complete your orders quickly and reliably, making every effort to ensure uniform quality – in both summer and winter. As a rule, all orders placed by midday within Germany will be delivered the next morning. 4 Quality and safety Quality and safety are essential In order to make sure we live up to our aim to supply safe products of the highest quality, independent quality controls are carried out in the field during farming and harvesting, in the preparation and packing hall, and during transportation of the products. Separate certifications for all production companies BEHR AG has been working with the same regular suppliers for many years. Instead of opting for group certification, however, we have undertaken to control each and every supplier individually, thus ensuring the same high quality standards are maintained across the board. Being certified according to the standards of QS-GAP, QS or GlobalGAP is a premise to supply the BEHR AG. Social standards in all areas have always been held in high esteem at BEHR AG. BEHR AG requires its producers to have themselves certified either through the QS standard „Voluntary QS Inspection of Working and Social Conditions (FIAS)“ or the GlobalGAP counterpart „GRASP“. GRASP stands for „GLOBAL G.A.P. Risk Assessment on Social Practice“. Both modules ensure good social practices in agricultural enterprises, improve the working conditions of employees because of the prescribed requirements and strengthen the rights of the employees. IFS and QS for commercial business The quality management system of BEHR AG meets the latest International Feature Standards (IFS) and the guidelines of QS Wholesale as well. The processes involved in purchasing, sales and storing the vegetables are thus subject to strict hygiene standards. Our employees ensure all measures can be traced by completing clear, standardised records. BEHR AG meets IFS standards at a high quality level. 5 Organic certification A comprehensive, tried-and-tested control system, including all areas of vegetable production, is also in place for our organic products. All organic suppliers in our group are certified organic producers. We are also doing a lot more While staff at AMG Agrarmanagement GmbH ensure the individual requirements of our customers are fulfilled, our quality assurance offers product support until the goods reach the customer’s warehouse. Visits are arranged with our customers to discuss the products and potential measures for improvement. Customer satisfaction is very important to us and therefore given top priority. 6 Our products 7 Your notes... Iceberg lettuce Available: all year Packing unit: 8 , 9 , 10 or 12 Packed in a PP bag. Available in premium quality as our “GemüseGarten” brand or as your own brand. We offer “Naturfrische” as an alternative brand. Mini romaine lettuce Available: all year Packing unit: 2 or 3 2 or 3 in a flow pack. The sealed pack achieves a very good shelf life. Available as our “GemüseGarten” brand or as your own brand. We offer “Naturfrische” as an alternative brand. Veroma / Treviso mix Available: all year Packing unit: 2 or 3 1 or 2 mini romaine lettuces and 1 Treviso as a mix in a flow pack. Available as our “GemüseGarten” brand under the name of “Veroma-Salatmix” or as your own brand. SalaRico ® Available: all year Packing unit: 10 Available individually bagged as our “GemüseGarten” brand or as your own brand. Romaine lettuce Available: May – October Packing unit: 10 Available loose or individually bagged as our “GemüseGarten” brand or as your own brand. Lettuce / Butterhead lettuce Available: May – October Packing unit: 6 or 12 Available loose or bagged in “GemüseGarten” flow pack or as your own brand. 8 Your notes... Lollo Rosso / Lollo Bionda red / green oakleaf lettuce, red / green batavia lettuce Available: all year Packing unit: 8, 9, 10 – green, red or mixed Individually packed in a flow pack. Available as “GemüseGarten” or as your own brand. Baby - Spinach Available: all year Packing unit: 100 g, 125 g, 150 g, 200 g, 300 g on a tray Available on a tray in a “GemüseGarten” flow pack or as your own brand. Spinach Available: all year Packing unit: 200 g, 300 g, 450 g on a tray + 500 g, 750 g in a bag + 5 kg loose Available as our “GemüseGarten” Brand or as your own brand. Lamb´s lettuce Available: May – November Packing unit: 100 g, 125 g, 150 g on a tray + 1 kg loose Available on a tray in a “GemüseGarten” flow pack or as your own brand. Rocket, mowed Available: May – October Packing unit: 100 g, 125 g on a tray Available on a tray in a “GemüseGarten” flow pack or as your own brand. Rocket, planted and laid Available: May – October Packing unit: 100 g + 125 g on a tray + bunches Available on a tray in a “GemüseGarten” flow pack or as your own brand. 9 Your notes... Radicchio Available: June – October Packing unit: 8 , 9 , 10 + loose Available loose or individually in a “GemüseGarten” flow pack or as your own brand. Baby - Leaf Available: May – October Packing unit: 100 g, 125 g, 150 g on a tray + 500 g in a bag + 1 kg loose Available as our “GemüseGarten” Brand or as your own brand. Picco - Kale ® Available: all year Packing unit: 100 g, 150 g on a tray Available on a tray in a flow pack as our “GemüseGarten” brand. Vegetable smoothie Picco® - Kale + spinach Available: all year Packing unit: 100 g (2 x 50 g) on a tray Available on a tray in a flow pack as our “GemüseGarten” brand. Chicorée Available: all year Packing unit: 2 in a Flow-Pack + 5 kg loose Kohlrabi Available: all year Packing unit: 18 (110 mm+), 20 (100 mm+), 25 (80 mm+) Available as “GemüseGarten” or as your own brand. 10 Your notes... Broccoli Available: all year Packing unit: 500 g + 4 kg, 6 kg loose Available in CPP antifog bag or antifog film with “GemüseGarten” label or as your own brand. Broccoli crowns Available: June – Oktober Packing unit: 350 g Available in CPP antifog bag with “GemüseGarten” label or as your own brand. Cauliflower Available: June – October Packing unit: 6 , 8 Available loose or individually bagged as our “GemüseGarten” brand or as your own brand. Bluccoli Available: all year Packing unit: 500 g on a tray Available on a tray in a “GemüseGarten” flow pack or as your own brand. Chinese leaves Available: all year Packing unit: 8 , 9 , 10 + 8 kg , 9 kg , 10 kg Available loose or in a PP bag with “GemüseGarten” label or as your own brand. Pointed cabbage Available: all year Packing unit: 8 , 9 , 10 + 8 kg , 9 kg , 10 kg Available loose or in a PP bag with “GemüseGarten” label or as your own brand. 11 Your notes... Brussels sprouts Available: September – January Packing unit: 750 g in a flow pack + 500 g, 750 g, 1 kg, 2 kg, 5 kg in a net + loose Available in a flow pack or net as “GemüseGarten” or as your own brand. Red cabbage Available: August – May Packing unit: 10 kg, 15 kg loose White cabbage Available: August – May Packing unit: 10 kg, 15 kg loose Savoy cabbage Available: August – May Packing unit: 10 kg, 15 kg loose Mini - Wok Choi / Mini - Pak Choi ® Available: all year Packing unit: 300 g on a tray + 3 kg loose Available on a tray in a “GemüseGarten” flow pack or as your own brand. Chard Available: June – October Packing unit: 10 + 5 kg loose Available in open PP “GemüseGarten” bag or as your own brand. 12 Your notes... Rhubarb Available: April – June Packing unit: 1 kg in flow pack + 5 kg, 10 kg loose Available loose or in a “GemüseGarten” flow pack. Beetroot Available: all year Packing unit: 1 kg, 5 kg net + loose Radish Available: May – October Packing unit: 8 , 10 , 12 , 15 bunches Available loose or individually in “GemüseGarten” flow pack or as your own brand. White radish Available: June – November Packing unit: 6 , 10 , 15 , 25 + loose Available as “GemüseGarten” or as your own brand. White small radish Available: June – Dezember Packing unit: 10 The handy white radishes, with a length of approximately 30 cm, are packed together with approx. 10 cm of green, as a sign of freshness. Available loose or in a bag with “GemüseGarten” label. Black radish Available: October – April Packing unit: 8 or 10 13 Your notes... Turnips Available: May – October Packing unit: 2 on a tray + bunch of 3 In a bunch or 2 on a tray in a flow pack. Available in our “GemüseGarten” brand. Celery Available: all year Packing unit: 10 , 12 Available in a “GemüseGarten” flow pack or as your own brand. Available in open bags or loose on request. Fennel Available: June – October Packing unit: 2 on a tray + 3 kg , 5 kg loose Loose or 2 on a tray in a flow pack. Available in “GemüseGarten” or as your own brand. Bunch carrots Available: June – October Packing unit: 6 , 8 , 12 or 15 Parsley root Available: October – April Packing unit: 250 g on a tray + 3 kg, 5 kg loose Available on a tray in a “GemüseGarten” flow pack or as your own brand. Parsnips Available: October – April Packing unit: 250 g, 500 g on a tray + 5 kg loose Available on a tray in a “GemüseGarten” flow pack or as your own brand. 14 Your notes... Salsify Available: September – April Packing unit: 500 g, 750 g on a tray + in a bunch of 500 g + 5 kg loose Available as our “GemüseGarten” Brand or your own brand. Jerusalem artichokes Available: all year Packing unit: 250 g, 400 g, 500 g on a tray + 5 kg loose Available in a “GemüseGarten” flow pack. Potato Annabelle ( loose skin) Available: June – July Packing unit: 8 x 1,5 kg in a box + 10 kg, 15 kg loose Available as our “GemüseGarten” Brand. Celeriac Available: October – April Packing unit: 5 kg, 10 kg loose Swedes Available: October – April Packing unit: 5 kg, 6 kg, 10 kg, 15 kg loose Spring onions Available: April – October Packing unit: 8 , 14 bunches 15 Your notes... Leek Available: July – March Packing unit: 750 g, 1 kg in a flow pack + 2 kg, 2,5 kg in a net + 5 kg, 10 kg loose Available as our “GemüseGarten” Brand. Zucchini / Squash Available: June – October Packing unit: 1 kg in a net + 5 kg loose Available as our “GemüseGarten” Brand. Hokkaido - Pumpkin Available: September – Dezember Packing unit: per piece or kilo Butternut - Pumpkin Available: September – November Packing unit: per piece or kilo Parsley, flat Available: June – November Packing unit: bundled + 5 kg loose Parsley, curly Available: June – November Packing unit: bundled + 5 kg loose 16 Coriander Available: June – October Packing unit: bundled + loose Mint Available: June – October Packing unit: bundled + loose Dill Available: June – October Packing unit: bundled + loose 17 Your notes... Our organic products 18 Your notes... Organic iceberg lettuce Available: all year Packing unit: 5 , 6 or 12 Packed in a PP bag. Available as our organic “GemüseGarten Bio” brand or as your own brand. Organic mini romaine lettuce Available: all year Packing unit: 2 2 in a flow pack. Available as our organic “GemüseGarten Bio” brand or as your own brand. Organic various leaf lettuce red / green Available: May – September Packing unit: 9 , 10 Available individually bagged as our organic “GemüseGarten Bio” brand. Organic lamb´s lettuce Available: all year Packing unit: 100 g, 125 g on a tray Available on a tray in a flow pack as “GemüseGarten Bio” or as your own brand. Organic rocket Available: June – October Packing unit: 100 g on a tray + loose Available on a tray in a “GemüseGarten Bio” flow pack. Organic cress Available: all year Packing unit: 8 sealed, 10 Available as our organic “GemüseGarten Bio” brand or as your own brand. 19 Your notes... Organic broccoli Available: June – October Packing unit: 250 g, 300 g, 400 g + 6 kg loose Available in CPP-antifog bag or in antifog film with our organic “GemüseGarten Bio” brand or as your own brand. Organic celery Available: June – October Packing unit: 400 g Available loose or individually bagged as our organic “GemüseGarten Bio” brand or as your own brand. Organic fennel Available: June – October Packing unit: on a tray of 2 or 3 kg loose Loose or 2 on a tray in a flow pack. Available with our organic “GemüseGarten Bio” brand or as your own brand. Organic zucchini / squash Available: June – September Packing unit: 500 g on a tray + 5 kg loose Loose or on a tray in a flow pack. Available with our organic “GemüseGarten Bio” brand or as your own brand. Organic kohlrabi Available: June – October Packing unit: 18 20 It's great that Gemüse Behr explains the world of vegetables Customers can use the QR code on the product packages and on our home page at www.behr-ag.com to view recipe suggestions and general product information, and, from summer 2013 onwards, films about our products as well. The films have a theme of “It‘s great that Gemüse Behr explains the world of vegetables!” The films are designed to explain to consumers what exactly happens from growing time, harvesting, packaging and transporting to a supermarket to create a top-quality product. “From field to table” - the films show the progress of vegetables from the field to the consumer. The films consist of a real and an animated section. The real film section shows the individual steps from planting right up to harvest for every vegetable type. Who can explain it better to consumers what happens in the fields than the farmer himself? To do so, Rudolf Behr accompanies the viewer through the world of vegetables. In the animated section, the comic figures Bruno Bear, Bio Bear, Roberta Raven and Rudi the Caterpillar play the main roles. “In sunshine, wind and rain, the field is alive”, they sing at the end. This is shown in a number of episodes. For every vegetable type, the life cycle of the product is shown briefly, followed by a specific topic. Problems are also openly addressed; at the end the comic figures sing: “ ...All we can say here is: That's what nature does !“ 21 Mecklenburger Ernte GmbH One for all! Production Quality Control Producer organisation Marketing Contracted agent Customers jjj SL-Schwanteland GmbH Regional customers Food retailing BEHR AG Food retailing Regional customers Export Own sales unit Regional customers Obst- und GemüseVermarktungsgesellschaft mbH Evershagen Regional customers Food retailing Werder Frucht Vermarktungsgesellschaft mbH Regional customers Food retailing BEHR Iberia S.L.U. Export Food retailing Plug Verpackungsgesellschaft mbH Regional customers Food retailing Bundling Amount Mecklenburger Ernte GmbH has been recognised as a producer organisation in accordance with the requirements prescribed by the European Union. In the fruit and vegetable segment, it is the only recognised producer organisation in Mecklenburg-Western Pomerania. Currently 27 associates are represented. They come from the federal states of Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt, Lower Saxony, Hamburg, Schleswig-Holstein, Hesse, North Rhine-Westphalia and Spain: 19 vegetable and 8 fruit growers. The core tasks and objectives of the producer organisations are to ensure top-grade quality, production in line with market requirements and mutual marketing of the products. In addition to a very high degree of specialisation in the case of some producers, particularly in the field of open-air vegetable cultivation, the cultural range of Mecklenburger Ernte is exceptionally large, when viewed in its entirety. Thus the ideal prerequisites are in place to ensure that the market demands regarding central, regional and, in future, also local supply, are satisfied. Fruit Planning Cultivation Coordination Marketing Vegetables Pricing Order to contacted agent Producers of fruit and vegetables Quality management AMG & LMS 22 BEHR AG Ohlendorfer Straße 83 | 21220 Seevetal Phone: + 49 4185 7933 - 20 | Fax: + 49 4185 7933 - 29 [email protected] | www.behr-ag.com DE–ÖKO–034 | EU-Landwirtschaft
