Revival of a Sound - Berklee College of Music Archives

Revival of a Sound
Analysis, production, and innovation of Latin Rock
By Roberto Hermosillo Flores
S
Overview
S  Analysis
S  Songwriting
S  Production
S  3 versions
S  Focus group
S  Innovation
Goals
S  Improve Songwriting skills
S  Improve Production skills
S  Study the style I am most interested in
S  Innovate within my style of choice
What is Latin Rock?
S  Aka Rock en Español or Rock en tu idioma
S  Rock in Spanish language from the 1980’s - Today
S  Became extremely popular in Spain and Latin America
S  Incorporates elements of both Rock and Latin American
music
Prominent Artists
S  Maná
S  Soda Stereo
S  Heroes del Silencio
S  Fito Páez
S  Café Tacvba
S  Zoé
S  Caifanes
Analysis of Golden Age
S  Latin Rock from 80’s and 90’s
S  Analyze 30 songs
S  Emotional Timeline
S  Harmonically
S  Lyrics
S  Production
S  Find formula
Analysis of New Latin Rock
S  Post-2000
S  Analyze 15 songs
S  Emotional Timeline
S  Harmonically
S  Lyrics
S  Production
S  Find formula
The Analysis Process
S  Emotional Timeline
S  Harmony
S  Lyrics
S  Production
Emotional Timeline
“Clavado en un Bar”
By Maná
Sueños Liquidos, 1997
Climax
Emotion
Dynamics
Form
Elapsed Time
Groove
V1
0:00
0:12
0:38
0:58
1:24
1:30
16
12
16
4
16
8
Bars
Arr.
INT
gtr riff
drms
bass
dist gtr
clean gtrs
bass
drms
minor perc
vox
Rock
Reggea
Tempo: 122 BPM
PC1
dist gtr
ov gtr
bss
drm
e. org
vox
Rock
C1
dst gtr
ov. gtr
bsss
drms
e. organ
vox
Rock
INT1
V2
PC2
C2
1:56
12
BRD
BK
V3
C3
OUT
END
2:16
2:56
3:20
3:46
4:00
4:25
4:51
24
16
16
8
16
16
9
gtr riff
h.h.
bss
drms
d. gtr
ov. gtr
clean gtr
bass
drms
e. org
vox
dis gtr
dis gtr
ov. gtr
ov. gtr
bss
bss
drm
drm
e. org e. or
cln gtr vox
vox
Rock
Rock
Rock
Key: B minor
S
doubble time
pads
gtrs
bss
drms
vox
soft rock
Popularity:
dis gtrs
bss
drm
cln gtrs
bss
drms
min perc
vox
main riff
bss
gtrs
gtrs
gtrs
drms
bss
drms
e. org e. org
bck vox
drms
Rock
Reggea
Reggea Rock Rock
Chart (1997)
vox
Peak Position
US Billboard Hot Latin Tracks
US Billboard Latin Pop Airplay
US Billboard Latin Tropical/Salsa Airplay
12
5
5
5:10
Harmony and Lyrics
S  Harmony analyzed by sections (Verse, chorus, etc)
S  Lyrics by recitation, and familiarizing with language
Result Spread Sheet
Results
S 
3 peaks
S 
Instrumentation
S 
2 sharps
S 
4-5 Chords
S 
Chorus at 1 and 2 min
S 
V=I, Pc= ii or IV, C=I
S 
Unfulfilled love
S 
126 BPM
Songwriting
S  Following the formula
S  Write songs
S  Pick the most effective one
S  Song is entitled “A la Deriva”
Produce 3 versions
S  Golden Age Latin Rock
S  New Latin Rock
S  Personal Version
Golden Age Latin Rock
S  Standard Rock beat
S  Overdrive Electric guitars
S  Spanish Language
S  Standard rock bass lines
S  Some pads
S  Simple chords
New Latin Rock
S  Closer to indie rock
S  Chords with more tensions
S  Slower
S  More dramatic chorus
S  Greater use of pads
Personal Version
S  Highly influenced by electronic music
S  Dubstep rhythms
S  Drop replaces the Solo
S  Lots of electronic elements
S  Produced by MTI student Eugenio Moleiro
Focus Group
S  Musicians, music industry professionals
S  Show them all three versions
S  Use their feedback to determine the most likely to be
successful
Questions
S  What is your favorite music style?
S  What makes you feel connected to a song?
S  Which song did you feel the most connected with?
S  Which song was your favorite, and why?
S  How did your favorite song made you feel? Name specific feelings
if possible.
S  What did you like about your favorite song?
S  What makes you listen to a song more than once?
Conclusions
S  Which one was the most effective?
S  What works?
S  What can be changed?
S  Did the method work?
S  What did I learn?
Follow ups
S  Self-Producing first album
S  Producing other Artists/Bands
S  Documentary
S  Method Book
S  Reality show
S  Use method on other styles
Thanks For Listening!