The 2016 Guide to Shopper Marketing Teams
Transcription
The 2016 Guide to Shopper Marketing Teams
A special supplement to guide the 2016 to Shopper Marketing Teams Featuring in-depth profiles from leading companies, including: • The Coca Cola Company • Edgewell Personal Care Company • Jack Link’s • MillerCoors great taste runs in the family Taste the Feeling ™ at CokeSolutions.com/retail © 2016 The Coca-Cola Company The Guide to Shopper Marketing Teams • 2016 ADVERTISEMENT EDGEWELL.COM WHAT WE KNOW ABOUT SHOPPERS We are reimagining personal care. From baby to body, Edgewell is passionate about making the little moments leading up to the big memories just a little bit easier. Simply, we aim to make the products that families rely on more inspired, more personal, and more trustworthy—so they can devote that much more energy to the people they care about most. OUR APPROACH TO SHOPPERS We are a global team of 6,000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination. AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES On July 1st, 2015, Energizer Personal Care became Edgewell Personal Care. We are a global consumer packaged goods company with leading brands in wet shave, feminine care, sun care, skin care, infant, and pet care. Popular brands include Hydro, Quattro, Intuition, Xtreme 3, Edge, Skintimate, Playtex, Stayfree, Carefree, Banana Boat and Hawaiian Tropic. • • • • • • • • • John D’Alessandro, VP, Marketing, NA WHAT WE DO At Edgewell Personal Care, we’re passionate about helping people be at their best when it matters most: whether preparing for a first date, practicing for the big game, or protecting your family on vacation. The Edgewell family of brands has a product for everyone. Schick Edge Skintimate Banana Boat Hawaiian Tropic Playtex Carefree Stayfree Wet Ones Michael Law, Senior Director, Customer Strategy & Planning Beth St. Raymond, Director, Shopper Marketing Pete Seidita, Director, Category Development CONTACT Beth St. Raymond, Director, Shopper Marketing [email protected] ©2016 Edgewell. Playtex and all other trademarks are licensed or owned by Edgewell. What’s in a name ? Leading- edge thinking Agile t rail z bla ing Inn ova tiv e well being -being deliveringg to our consumers well- c or s f ers n o i lut om r so d cust e t bet rs an me onsu made Hello. Allow us to ( re ) introduce ourselves. We’re Edgewell Personal Care Company–formerly known as Energizer Personal Care. With some of the strongest brands across all shopper segments, we’re more committed than ever to challenging convention with insight and innovation. Our name reflects our renewed focus with a goal of benefiting consumers and customers alike. Xtreme3 ® ©2016 Edgewell. INT 128481 Playtex and all other trademarks are licensed or owned by Edgewell. ® ST 2 TM MC The Guide to Shopper Marketing Teams • 2016 ADVERTISEMENT JACKLINKS.COM WHAT WE KNOW ABOUT SHOPPERS Snacking is a universal behavior. And shoppers are increasingly looking for portable snacks that are great-tasting, healthy and convenient. Jack Link’s delivers on each of those needs with a full portfolio of products that capture shopper snacking occasions throughout the day. PARTNERING ON PROTEIN SOLUTIONS We combine strategic thought leadership with market-defining products and unique brand assets to develop business-building platforms that drive accelerated category growth for our retail partners. CORE CAPABILITIES • Consumer and Shopper Insights • Shopper Marketing • Category Management • Business Intelligence and Analytics AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES As a global leader in protein snacks, Jack Link’s is a family-owned company that represents a heritage of quality and consumer trust, with the mission To Feed Your Wild Side. Jack Link’s products are sold in more than 40 countries around the globe, in a variety of flavors, sizes and price points that appeal to nearly every consumer and occasion. • Jack Link’s Protein Snacks Steve Althaus, Executive Vice-President, Sales • Lorissa’s Kitchen Tom “TD” Dixon, Chief Marketing Officer • MATADOR Jerky Jeff Kjome, Shopper Marketing Director • World Kitchens Jerky Jason Potter, Category Management and Business Intelligence Director WHAT WE DO Jack Link’s is the #1 meat snack manufacturer in the world. • SQUATCH Snack Sticks • Grass Run Farms Beef Snacks • Bifi • Pepperami CONTACT Jeff Kjome Shopper Marketing Director jeff[email protected] 612.758.3026 ROBUST PRODUCT PORTFOLIO Wide-ranging product portfolio to satisfy every taste and occasion. VISION FOR GROWTH Actionable consumer insights that identify emerging opportunities. HOLISTIC RETAIL SOLUTIONS Best-in-class category management, shopper marketing, and business analytics. Jack Link’s® has all the resources to satisfy your craving for in-depth category understanding. We’ll serve up the insights and business solutions that really hit the spot. CUTTING-EDGE INNOVATION Product platforms and merchandising solutions that meet evolving shopper needs. ®, TM, © 2016 LINK SNACKS, INC. ALL RIGHTS RESERVED The Guide to Shopper Marketing Teams • 2016 ADVERTISEMENT MILLERCOORS.COM WHAT WE KNOW ABOUT SHOPPERS We’re committed to leveraging the MillerCoors Advantage to grow the size and value of retailers’ total beer category. A growing category benefits everyone, including your customers. The MillerCoors Advantage is the bundle of goods and services we provide, focusing on five areas: • A broad range of high quality, award-winning brands • Scalable, differentiated innovation that excites consumers and drives incremental value for retailers • Business-building solutions that help retailers drive shopper conversion • The most collaborative, knowledgeable, talented people in the industry • A network of entrepreneurial distributors who are always looking to help retailers build their beer business OUR APPROACH TO SHOPPERS MillerCoors taps into our Commercial Center of Excellence (CCOE) to help our retail customers win. The MillerCoors CCOE is comprised of Category Management, Shopper and Local Insights, Channel Marketing, Customer Marketing, Local Marketing, Space Lab and Revenue Management. Our customer marketing team is a group of dedicated shopper marketing managers who are highly knowledgeable of their customers’ business, strategies and shoppers. We aim to build and enhance the value of our customers’ beer category by delivering brand solutions that meet the needs of their shoppers and guests. As an integral part of the CCOE, this team combines keen shopper and local insights with customer strategies. Adding in the strength of our leading brands leads to smart solutions that truly engage shoppers and grows the beer category for our customers. We then collaborate with our distributor partners to execute with excellence and evaluate post-execution to ensure we’re consistently striving for perfection and exceeding retailers’ expectations. AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES MillerCoors is a Chicago-based brewer, striving to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. • Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. • Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. • Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports worldrenowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. • MillerCoors has also pioneered new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. Gavin Hattersley, Chief Executive Officer WHAT WE DO Through its diverse collection of storied breweries and industry-leading retail tools, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. AWARDS WON Since 1996, MillerCoors has won a combined 291 medals at the Great American Beer Festival and the bi-annual World Beer Cup. Kevin Doyle, President, Sales & Distributor Operations David Kroll, Chief Marketing Officer Brad Schwartz, Chief Commercial Solutions Officer CONTACT Jovina Young, Channel Marketing Director [email protected] WE ARE COMMITTED TO GROWING THE SIZE AND VALUE OF THE BEER CATEGORY IN YOUR BUSINESS. OUR APPROACH IS SIMPLE: UNDERSTAND YOUR BUSINESS AND YOUR OBJECTIVES, AND THEN WORK WITH YOU ON OPPORTUNITIES TO ACHIEVE THOSE GOALS. OUR NETWORK IS READY TO SHARE WITH YOU THE BUILDING WITH BEER SUITE OF CHANNEL SOLUTIONS DESIGNED TO DELIVER TOTAL CATEGORY RESULTS. ©2016 MILLERCOORS LLC, CHICAGO, IL ALE WITH NATURAL APPLE FLAVOR WEISS BEER WITH NATURAL LEMONADE FLAVOR 7-Eleven • Laura Gordon, VP, Brand Innovation/ Marketing Abbott Nutrition • Adrianne Lambert, Sr. Manager, Shopper Marketing Ahold USA • Amy Hahn, SVP of Marketing Albertsons Cos. • Deb Fifles, VP, Consumer & Shopper Insights • Karen Sales, VP of Shopper Marketing ARC Worldwide • April Carlisle, SVP, Global Shopper Marketing • Karuna Rawal, U.S. President & Chief Strategy Officer Congratulations! The Institute is proud to recognize the 2016 Women of Excellence, a deserving group of female executives who have distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase. Join us to honor and celebrate these inspiring women during the Path to Purchase Expo. Special Remarks From: Amy Hahn SVP of Marketing Barilla America • Debbie Zefting, Director, Customer & Shopper Development Bayer Consumer Health • Eileen Wolfe, Sr. Manager, Shopper Marketing Insights, Digital & Execution Blue Chip Marketing Worldwide • Sarah VanHeirseele, SVP of Innovation Brown-Forman Corp. • Marjorie Dufek, Integrated Communications Director, NA CCA Global Partners • Janice Jacobs, VP of Marketing, Carpet One Floor & Home Catapult Marketing • Heidi Froseth, EVP, National Shopper Retail Leader The Clorox Co. • Sarah Ortman, Associate Director, National Shopper Marketing • Kristin Wonzen, Director of E-Commerce The Coca-Cola Co. • Julie Bowerman, Global VP, E-Commerce, Shopper Marketing & Digital • Karyn Froseth, Group Director, Coca-Cola North America, Shopper Science & Design • Megan Tallman, VP, Customer & Trade Communications • Diane C. Wallace, VP, Retail Marketing Colgate-Palmolive Co. • Samantha Boulukos, Director, E-Commerce Collective Bias • Holly Pavlika, SVP, Marketing & Content ConAgra Foods • Liz Mohr, Director of Shopper Insights Women of Excellence Reception Sept. 21, 5:30 – 7:30 pm Donald E. Stephens Convention Center Rosemont (Chicago), IL Learn more at Path2PurchaseExpo.com/networking-events For sponsorship information email [email protected] Sponsored by: Constellation Brands • Tracy Frisbie, Shopper Marketing Director Coty US • Jessica Kalinger, Sr. Director, Category Management & Shopper Insights Crayola • Mimi Dixon, Leader - Customer Development & Activation Crisp • Risa Crandall, SVP, Managing Director Curb Crowser • Shandra Zurn, VP CVS Health • Judy Sansone, SVP, Front Store Business - CVS Health Dean Foods • Susan Stege, Sr. Director, Category & Shopper Insights Del Monte Foods • Jennifer Reiner, Director of Marketing Activation & Shopper Marketing 2016 Honorees Dole Food Co. • CarrieAnn Arias, VP, Marketing Dr Pepper Snapple Group • Sheila Bonner, VP, Shopper Marketing Edge Marketing • Allison Welker, EVP, General Manager Edgewell Personal Care • Beth St. Raymond, Director, Shopper Marketing, Merchandising & Display Kimberly-Clark • Anne Jenkins, Director of Shopper Marketing, National Accounts Nestle Purina • Linda Hervatin, Director, Shopper Marketing Shoptology • Julie Quick, SVP, Head of Insights & Strategy • Liz Metz, Sr. Director, Shopper Engagement Nestle USA • Jill Schermerhorn, Team Leader, Shopper Marketing, Category & Shopper COE Sonoco Display and Packaging • Megan Bekker, Director of Sales, Design & Marketing NA The Kraft Heinz Co. • Eileen Bruckert, Director, Marketing-Consumer Insights & Strategy, Trends L’Oreal • Rachel Weiss, VP, Digital Innovation & Entrepreneurship “Thanks for the honor and recognition. I certainly am humbled and so glad to work with such amazing folks who’ve been a big part of everything I’ve been able to do.” — Alicia Smestad, EVP, Sr. Group Director, Nsight Connect Energizer Holdings • Thu Bang, Sr. Manager, Americas Shopper Activation LG Electronics • Rachel Olson, Sr. Shopper Marketing Manager Epsilon • Kim Finnerty, SVP, Consumer & Shopper Insights Lowe’s • Jocelyn Wong, SVP, Merchandising, Seasonal Business FCB/RED • Tina Manikas, President The Marketing Arm • Jordis Rosenquest, EVP, Planning, Insights & Performance Science Ferrara Candy Co. • Amanda Greenberg, Sr. Director, eCommerce FreshDirect • Michelle Harmon-Madsen, SVP, Brand Partnerships Geometry Global • Justine Greenwald, Executive Creative Director, Field & Experiential NA Marketing Werks • Holly Meloy, SVP, Managing Director of PromoWorks/Marketing Werks MarketingLab • Katie Seleski, Account Director The Mars Agency • Kris Abrahamson, VP, Client Leadership • Soche Picard, EVP, Team Unilever Shopper Managing Director - NY • Tammy Brumfield, SVP, Commerce Practice Georgia-Pacific • Laura Knebusch, VP, Marketing Activation • Maureen OHare, VP, Business Development GfK • Sarah Gleason, SVP Mars Chocolate, North America • Susan Barkalow, Director of Shopper Marketing Grey Worldwide • Karen Barnaby, SVP, Account Director, Shopper Marketing Mars Petcare • Amelia Strobel, Global Strategic Insights & Innovation Leader GSK Consumer Healthcare • Cara Kahaly, Director, U.S. Shopper Marketing Match Marketing Group • Liz Crawford, SVP, Insights & Strategy HelloWorld • Jen Todd Gray, SVP, Brand, Marketing & Creative Services MaxPoint • Lynn Vitello, VP, Marketing The Hershey Co. • Jenni Pustinger, Director Shopper Engagement Walmart/Club Channel HMT Associates • Patti Conti, President & CEO Hy-Vee • Donna Tweeten, EVP, Chief Marketing Officer IN Marketing Services • Lisa Klauser, President The Integer Group • Ellen Cook, President, Dallas The J.M. Smucker Co. • Liz Mayer, Director, Shopper Marketing Johnson & Johnson • Heather Campain, Director, Shopper Marketing Kao USA • Diane Isler, Sr. Manager of Insights & Category Management Kellogg Company • Stacey Ring-Sanders, VP, Category Management Meijer • Diane Boeskool, Customer Marketing Manager • B. Marisa Thompson, VP, Marketing, Promotional Planning & Business Development Menasha • Jill Andersen, Director of Marketing MillerCoors • Jovina Young, Director of Channel Marketing, C-Stores Mirum • Laura Karmarkar, VP, General Manager Momentum Worldwide • Laura Moser, SVP, Shopper Marketing North America Mondelez International • Ameeta Held, Director of Shopper Insights & Category Management • Kim Yansen, Director, Field Shopper Marketing Mosaic Shopper • Kristen Buss, VP, Strategy & Insights Nsight Connect • Alicia Smestad, EVP, Sr. Group Director PepsiCo • Jackie Clifton, Director, PepsiCo Shopper Marketing, Walmart Customer Team • Katie Schiavone, Sr. Director, Shopper Marketing, NAN Brands • Esperanza Teasdale, Sr. Director, Shopper Marketing PETCO • Rebecca Frechette, SVP of Merchandising Pfizer Consumer Healthcare • Heather Storms, Director, Shopper Marketing Philips • Kelly Downey, VP, Digital & Shopper Solutions Procter & Gamble • Judi Kletz, Associate Director, North America Industry Affairs and Reputation • Joy Mead, Associate Brand Director PureRED Integrated Marketing • Stacey DeVoe, SVP, Strategic Client Service & Marketing Quotient • Lisa Roman, Director, Marketing Communications & Creative Services Rapid Displays • Kelly Fischer, Sr. Account Executive RB • Cheryl Policastro, Shopper Marketing Team Leader Red Bull • Melissa Leggett-Accad, Director, Trade Marketing Retail Solutions (RSI) • Meredith Williams, Director, Business Development, Ansa Reynolds Consumer Products • Nancy Bedwell, VP, Category Management S2B, Tenthavenue • Ann McGrath, Group Director Saatchi & Saatchi X • Jessica Hendrix, President & CEO Samsung Electronics • Kimberly Senter, VP, Category Management & Sales Strategy Sandbox • Nicole Turner, Managing Director, Retail Communications Sargento Foods • Nicole Pavlica, Sr. Brand Shopper Marketing Manager SparkShoppe • Heidi Reale, Founder Starbucks Coffee Co. • Tiffany Huey, Director, Shopper Marketing Target Corp. • Lori O’Neal, Director - Target Media Network • Lisa Roath, VP, Merchandising Transformation & Insights Tempt In-Store Productions • Danielle Leiser, Sales Representative TPN • Sarah Cunningham, Sr. Managing Director, Client Service & Development • Nancy Shamberg, Managing Director, Shopper Marketing TracyLocke • Mary Kotyuk, Group Strategy Director, Digital & Retail Activation TTi Floor Care North America • Amanda Sloan, Director, Product Marketing, Hoover Tyson Foods • Wendyjean Bennett, Director of Shopper Marketing, Consumer Products Ulta Beauty • Linh Peters, Sr. Director, Loyalty Marketing & Strategy Unilever • Cory Fraehsdorf , Shopper Marketing Manager Universal Display • Michelle Skene, Director of Marketing Upshot • Lisa Hurst, SVP, Account Management Wakefern Food Corp. • Cheryl Williams, Chief Information Officer • Donna Zambo, Director, Digital Commerce & Innovation Walgreens • Mindy Heintskill, VP, Loyalty & Personalized Marketing • Cherise Ordlock, VP/General Manager, Digital Commerce Walmart • Jamie Sohosky, VP, Marketing, Customer Experience WestRock • Diane Anderson, VP, Regional Sales WM. Wrigley Jr. Co. • Amber Spiller, Sr. National Account Manager, Dollar General “Thank you so much for this unexpected but tremendous honor and recognition – what a fabulous idea to recognize women in the industry!” — Amy Dragland-Johnson, Director, Shopper Marketing, SC Johnson & Son SC Johnson & Son • Amy Dragland-Johnson, Director, Shopper Marketing Shelfbucks • Catherine Lindner, Chief Merchant Officer World Kitchen • Rita Finley, Director, Category & Shopper Insights WSL Strategic Retail • Wendy Liebmann, CEO & Chief Shopper ADVERTISEMENT Don’t miss these other Industry Guides appearing only in Shopper Marketing magazine in 2016 & 2017. A special supplement to guide the 2016 to Retail & Shopper Insights RSIG16.indd 1 10/20/15 8:58 AM Retailer & Shopper Insights November 2016 Retail Services December 2016 Digital Incentive Platforms May 2017 Shopper Marketing Agencies August 2017 Digital Shopper Marketing January 2017 Shopper Marketing Teams September 2017 P-O-P Design & Manufacturing February 2017 Retail & Shopper Insights November 2017 Contact Chuck Bolkcom at the Path to Purchase Institute at [email protected] or (773) 992-4420 for more information.