Ad Specifications 2014 (Version 2.6)

Transcription

Ad Specifications 2014 (Version 2.6)
April, 2013
Table of Contents
Spil Games’ Domain Names (pg. 4)
Ad Specifications Summary (pg. 6)
Standard IAB Display Units
Medium Rectangle (pg. 11)
Leaderboard (pg. 12)
Wide Skyscraper (pg. 13)
Standard Expandables
Expandable Medium Rectangle (pg. 15)
Expandable Leaderboard (pg. 16)
Rich Media
Takeover (pg. 23)
Expandable Floor Ad (pg.24)
Pushdown (pg.25)
Overlay (pg. 26)
Sidekick (pg. 27)
Billboard (pg. 28)
1
Integrated Sponsorships
Advergames (pg. 30)
Avatar Sponsorship (pg. 31)
Hub Sponsorship (pg. 32)
2
Promo Button (pg. 18)
Video
Video Pre-Roll & Mid-Roll (pg. 20)
Skinned Video Pre-Roll (pg. 21)
Ad Specifications
Appendix (pg. 34)
2
Domain Names
Spil Games’ Domain Names
Markets
Girls Sites (Width = 980px)
Teens Sites (Width = 910px)
Family Sites (Width = 960px)
International English
www.GirlsgoGames.com
www.agame.com
www.gamesgames.com
International Spanish
www.JuegosdeChicas.com
www.zapjuegos.com
www.juegos.com
France
www.GirlsgoGames.fr
www.jeu.fr
www.jeux.fr
Germany
www.GirlsgoGames.de
www.spielen.com
www.jetztspielen.de
Italy
www.GirlsgoGames.it
www.giochi.it
www.gioco.it
www.GirlsgoGames.co.uk/
www.GirlsgoGames.com
www.agame.com
www.games.co.uk
Netherlands
www.GirlsgoGames.nl
www.spel.nl
www.spelletjes.nl
Sweden
www.GirlsgoGames.se
www.spel.se
www.spela.se
Portugal
—
—
www.ojogos.pt
Russia
www.GirlsgoGames.ru
www.flashgames.ru
www.ourgames.ru
Poland
www.GirlsgoGames.pl
—
www.gry.pl
Brazil
www.GirlsgoGames.com.br
—
www.ojogos.com.br
www.GirlsgoGames.co.id
www.games.co.id
www.permainan.co.id
www.GirlsgoGames.com.tr
www.oyunoyna.com
—
United Kingdom
Indonesia
Turkey
Ad Specifications
4
Ad Specifications Summary
Girls Sites
(Width = 980px)
Teens Sites
(Width = 910px)
Family Sites
(Width = 960px)
GGG.it ONLY
NA

CP (Category Page)
NA


SCP (Subcategory Page)

NA

GP (Game Page)
*Pre-/Mid-Roll Display Only



HP (Homepage)


NA
CP (Category Page)

NA
NA
NA

NA
GP (Game Page)



PP (Profile Page)



SP (Search Page)



HP (Homepage)



CP (Category Page)






GP (Game Page)



PP (Profile Page)



SP (Search Page)



Pages
Medium Rectangle
300x250px
(pg. 11)
Leaderboard
728x90px
(pg. 12)
Wide Skyscraper
160x600px
(pg. 13)
Ad Specifications
HP (Homepage)
6
Expandable Medium Rectangle
300x250px
Unit expands to max 500x400px.
(pg. 15)
Girls Sites
(Width = 980px)
Teens Sites
(Width = 910px)
Family Sites
(Width = 960px)
GGG.it ONLY
NA

CP (Category Page)
NA



NA



NA
Pages
HP (Homepage)
Expandable Leaderboard
728x90px
Unit expands to max 728x400px.
(pg. 16)
HP (Homepage)
Promo Button
(pg. 18)
GP (Game page)









Video
Video Pre-Roll & Mid-Roll
600x400px max
(pg. 20)
GP (Game Page)
Skinned Pre-Roll
600x400px max
(pg. 21)
GP (Game Page)
Ad Specifications
7
Rich Media
Girls Sites
(Width = 980px)
Teens Sites
(Width = 910px)
Family Sites
(Width = 960px)
HP (Homepage)



CP (Category Page)






GP (Game Page)



HP (Homepage)



CP (Category Page)






HP (Homepage)



CP (Category Page)






HP (Homepage)



CP (Category Page)






HP (Homepage)
NA
NA

CP (Category Page)
NA



NA

HP (Homepage)



CP (Category Page)






Pages
Takeover
(pg. 23)
Expandable Floor Ad
Unit expands to 1000x400px.
(pg. 24)
Pushdown
(pg. 25)
Overlay
(pg. 26)
Sidekick
(pg. 27)
Billboard
(pg. 28)
Ad Specifications
8
Girls Sites
(Width = 980px)
Teens Sites
(Width = 910px)
Family Sites
(Width = 960px)
GP (Game Page)



Avatar Sponsorship
(pg. 31)
Avatar Picker Page



Hub Sponsorship
(pg. 32)
Game Hub Page
(Dedicated URL)



Advergames
(pg. 30)
Ad Specifications
Pages
9
Medium Rectangle Display (300x250px)
Girls Sites
Teens Sites
Pages
HP (Homepage)
Family Sites
Availability
Family Sites 
GirlsgoGames.it 
CP (Category Page)
Teens Sites 
Family Sites 
Girls Sites 
Family Sites 
Format
iFrame-Compatible JavaScript
Tags ONLY
N.B.: All tags served on Spil
Games sites must be friendly
iFrame compatible.
File Load Size:
40kB max
GP (Game Page)
*Pre-/Mid-Roll Display ONLY
Girls Sites 
Teens Sites 
Family Sites 
Animation/Video
Animation Duration:
15 sec. max
(GP: 10 sec. max)
Video Duration:
30 sec. max (HP, CP, SCP)
Italy ONLY:
15 sec. max
(GP Pre-Roll Display)
ROW:
10 sec. max
(GP Pre-Roll Display)
Max Video File Size:
2.2MB max
Frame Rate:
24 fps advised
Audio & Animation Restrictions:
Audio is allowed, but must be user-initiated on click. Default setting for audio must be mute.
Animation is allowed and must begin automatically.
IAB Display Advertising Guidelines
For additional information, please refer to the Appendix at the end of this document.
Ad Specifications
11
Leaderboard (728x90px)
Girls Sites
Teens Sites
Pages
HP (Homepage)
Family Sites
Availability
Girls Sites 
(*NOT GGG.it)
Teens Sites 
CP (Category Page)
Girls Sites 
Teens Sites
GP (Game Page)
Girls Sites 
Teens Sites 
Family Sites 
PP (Profile Page)
Girls Sites 
Teens Sites 
Family Sites 
SP (Search Page)
Girls Sites 
Teens Sites 
Family Sites 
Format
Animation/Video
Tags ONLY
Animation Duration:
15 sec. max
iFrame compatible.
Video Duration:
30 sec. max
File Load Size:
40kB max
2.2MB max
Frame Rate:
24 fps advised
Animation is allowed and must begin automatically. Max duration is 15 sec.
Ad Specifications
12
Wide Skyscraper (160x600px)
Girls Sites
Teens Sites
Pages
Family Sites
Availability
HP (Homepage)
Girls Sites 
Teens Sites 
Family Sites 
CP (Category Page)
Girls Sites 
Teens Sites 
Family Sites 
Girls Sites 
Teens Sites 
Family Sites 
GP (Game Page)
Girls Sites 
Teens Sites 
Family Sites 
PP (Profile Page)
Girls Sites 
Teens Sites 
Family Sites 
SP (Search Page)
Girls Sites 
Teens Sites 
Family Sites 
Format
Animation/Video
Tags ONLY
Animation Duration:
15 sec. max
iFrame compatible.
Video Duration:
30 sec. max
File Load Size:
40kB max
2.2MB max
Frame Rate:
24 fps advised
Animation is allowed and must begin automatically. Max duration is 15 sec.
Ad Specifications
13
Expandable Medium Rectangle (300x250px; expands left to 500x400px max)
Girls Sites
Teens Sites
Pages
Family Sites
Availability
HP (Homepage)
CP (Category Page)
Format
Animation/Video
Family Sites 
Tags ONLY
Animation Duration:
15 sec. max
Teens Sites 
Family Sites 
iFrame compatible.
Video Duration:
30 sec. max
Girls Sites 
Family Sites 
File Load Size:
40kB max
2.2MB max
Frame Rate:
24 fps advised
Audio & Video Guidelines:
All audio and video must be integrated in the expanded version of the unit and start automatically. Unit must contain an On/Off button
for sound and Pause/Replay buttons for the video. File being served behind the 3rd-part tag should not exceed a max size of 2.2MB.
Additional Technical Information:
Expansion can be user-initiated on either click or mouse-over. If activated by mouse-over, the unit must contain a clear call to action,
e.g. “Roll Over to Watch Video.” In accordance with IAB standards, the hot spot may not exceed 1/4 size of the ad unit and can only
initiate expansion when the cursor rests on the hot spot for at least 2 seconds.
The close button must contain an “X” graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger. It
must be in the top right-hand corner of the ad. Ad unit must retract upon mouse-off or by clicking on the Close button (both
functionalities must be implemented).
Ad Specifications
15
Expandable Leaderboard (728x90px; expands downward to 728x400px max)
Girls Sites
Teens Sites
Pages
HP (Homepage)
Family Sites
Availability
Girls Sites 
Teens Sites 
CP (Category Page)
Girls Sites 
Teens Sites
Format
Animation/Video
Tags ONLY
Animation Duration:
15 sec. max
iFrame compatible.
Video Duration:
30 sec. max
File Load Size:
40kB max
2.2MB max
Frame Rate:
24 fps advised
Audio & Video Guidelines:
for sound and Pause/Replay buttons for the video. File being served behind the 3rd-part tag should not exceed a max size of 2.2MB.
Additional Technical Information:
The close button must contain an “X” graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger. It
must be in the top right-hand corner of the ad. Ad unit must retract upon mouse-off or by clicking on the Close button (both
functionalities must be implemented).
Ad Specifications
16
Promo Button
Promo Button
Highly prominent performance position, placed above the fold on the game page for CPC, CPD, and CPL campaigns.
Girls Sites
Teens Sites
Pages
GP (Game Page)
Family Sites
Availability
FORMAT
Guidelines & Specifications
Girls Sites 
Teens Sites 
Family Sites 
Assets:
GIF, SWF, PNG, or JPEG
Outgoing links are allowed. Harvesting of user data (email
address, telephone number, etc.) is only permitted after
click.
SWF Size:
40kB max
Dimensions:
150x36px
Animation Duration(Flash):
15 sec max
Looping:
Unlimited for max 3 static images
Frame Rate:
24 fps advised
Required Information:
Name of the advertiser, campaign objective, targeting preferences, landing URL, campaign period, preferred tracking method, tracking
pixels, preferred payment model, and type of reporting.
Ad Specifications
18
Video
Video Pre-Roll & Mid-Roll (600x400px max display size)
VAST 2.0 or VPAID LINEAR ONLY
Girls Sites
Teens Sites
Pages
Family Sites
Availability
GP (Game Page)
VAST URL (IAB compliant)
Max display size is 600x400px.
Larger VAST & VPAID videos
are automatically scaled down
according to the aspect ratio of
the original video files.
Format
Audio & Video
All audio and video must begin
automatically.
or
Girls Sites 
Teens Sites 
Family Sites 
VPAID Linear URL
(IAB compliant)
Video File Size:
2.2MB max
Duration:
30 sec. max
Frame Rate:
24 fps advised
Additional Requirements
Please provide one URL (per site) for which you’re able to traffic all campaigns. All campaign-specific capping, geo-targeting, and
delivery goals must be managed on your end.
When there is no video campaign to be delivered, you must send a proper non-delivery indicator.
IAB VAST 2.0 Protocol
IAB VPAID Guidelines
Interaction is permitted, but only on click or mouse-over with a clear call-to-action and limited hot spot.
All interactive features must include a close button in 16pt font or larger, clearly visible to the user, and send out VPAID standard
pause and resume events.
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video.
Spil Games does not support companion ads or the VAST 3.0 protocol at this time. The VAST 1.0 protocol is supported by our solution.
Ad Specifications
20
Skinned Video Pre-Roll (600x400px max)
The Skinned Video Pre-Roll features a clickable skin around the video.
Girls Sites
Teens Sites
Pages
Family Sites
Availability
GP (Game Page)
Format
Audio & Video
Booked behind VAST /VPAID
URL as VPAID SWF (preferred)
All audio and video must begin
automatically.
or
Duration:
30 sec. max
Max display size is 600x400px.
Girls Sites 
Teens Sites 
Family Sites 
*FLA in AS3 w/all tracking
(optional)
Frame Rate:
24 fps advised
Video File Size:
2.2MB max
Additional Information
IAB VPAID Guidelines
*If you are unable to create an IAB-compliant VPAID SWF, Spil Games can outsource production to a 3rd-party vendor. You are
responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in
advance of the go-live date. Production costs for this service are €100 per hour. Standard production time is 2-3 hours.
We do not recommend using white as a background color for skinned video pre-rolls. If you would like to utilize a white skin, we advise
partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading
pane.
Ad Specifications
21
Rich Media
Takeover (Served from Spil Games’ 1x1 placement.)
Pages
HP (Homepage)
Can include standard display
unit: MPU or leaderboard.
CP (Category Page)
GP (Game Page)
unit: leaderboard.
Availability
Girls Sites 
*Teens Sites 
Family Sites 
Girls Sites 
*Teens Sites 
Family Sites 
Girls Sites 
*Teens Sites 
Family Sites 
Girls Sites 
*Teens Sites 
Family Sites 
Format
Animation/Video
Assets:
JPEG or GIF
Animation Duration:
15 sec. max
3rd-Party Tags:
Tags ONLY
Video Duration:
30 sec. max (header only)
iFrame compatible.
Frame Rate:
24 fps advised
Dimensions:
Background width: 100% or
1200-1400px. Header has a
height of 125px.
File Load Size:
100kB max
Video:
2.2MB max (header only)
Additional Information:
The takeover should be one continuous image, with all essential information and copy appearing along the edges, outside the portion
that is covered by the site’s content. (See site dimensions above.) The sides and the bottom of the takeover must fade to the
background color via a gradient. All visible portions of the takeover can be clickable.
*ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER
WHICH APPEARS BEHIND THE SITE CONTENT: #216E9B.
Ad Specifications
23
Expandable Floor Ad
(1000x200px unit that expands to max 1000x400px; served from Spil Games’ 1x1 placement)
Girls Sites
Teens Sites
Pages
Family Sites
Availability
HP (Homepage)
Girls Sites 
Teens Sites 
Family Sites 
CP (Category Page)
Girls Sites 
Teens Sites 
Family Sites 
Girls Sites 
Teens Sites 
Family Sites 
Format
Animation/Video
Tags ONLY
Animation Duration:
15 sec. max
iFrame compatible.
Video Duration:
30 sec max
File Load Size:
100kB
Frame Rate:
24 fps advised
Video:
2.2MB max
Audio & Video Restrictions:
for sound and Pause/Replay buttons for the video.
Additional Guidelines:
Expansion is user-initiated on click or mouse-over, and retracts to 200px upon mouse-off. All floor ad units must be frequency capped
per campaign at 1 per 72 hrs.
Close Button:
The Close button must contain an “X” graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger. It
must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit. In addition, the
Close button MUST close the ad completely, causing it to disappear from the site.
Ad Specifications
24
Pushdown (Served from Spil Games’ 2x2 placement.)
Pages
Availability
HP (Homepage)
Can include takeover and
standard display unit on page,
but not required.
Girls Sites 
Teens Sites 
Family Sites 
CP (Category Page)
but not required.
Girls Sites 
Teens Sites 
Family Sites 
but not required.
Girls Sites 
Teens Sites 
Family Sites 
Format
Assets:
Tags ONLY
iFrame compatible.
File Load Size:
100kB
Video:
2.2MB max
Dimensions:
970x90px (IAB standard)
Horizontal dimensions can also
be adjusted to fit the specific
site. Unexpanded vertical
dimension has a max height of
125px.
Animation/Video
Animation Duration:
15 sec. max
Video Duration:
Unlimited
Frame Rate:
24 fps advised
All audio and video must be
integrated in the expanded
part of the ad unit and start
automatically. The ad unit must
contain an On/Off button for
sound, and Pause/Replay
buttons.
The pushdown is initiated on click and must contain a close button with an “X” graphic and the word CLOSE (in the local language)
prominently displayed in 16pt font or larger. It must be in the top right-hand corner of the ad. Ad unit remains open until the CLOSE
button is clicked. When clicked, the CLOSE button must collapse the expanded portion of the ad to its unexpanded height.
Ad Specifications
25
Overlay
Activated via 728x90 or 300x250; can expand to anywhere from 500x400px up to full-page size.
Girls Sites
Teens Sites
Pages
Family Sites
Availability
HP (Homepage)
Girls Sites 
Teens Sites 
Family Sites 
CP (Category Page)
Girls Sites 
Teens Sites 
Family Sites 
Format
Assets:
Tags ONLY
iFrame compatible.
File Load Size:
100kB
Dimensions (post-initiation):
500x400px up to full page
Girls Sites 
Teens Sites 
Family Sites 
Video:
2.2MB max
Animation/Video
Animation Duration:
15 sec. max
Video Duration:
Unlimited
Frame Rate:
24 fps advised
version of the overlay unit.
The overlay unit must contain
an On/Off button for sound
and Pause/Replay buttons for
any video that may be
included.
Expansion MUST be user-initiated on either click or mouse-over. If activated by mouse-over, the unit must contain a clear call to action,
All overlay units must contain a close button with an “X” graphic and the word CLOSE (in the local language) prominently displayed in
16pt font or larger. . It must be in the top right-hand corner of the ad. Overlays remain open until the CLOSE button is clicked by the
user, at which point the overlay unit must close completely.
Ad Specifications
26
Sidekick
Activated via 300x250; slides page content to the left.
Girls Sites
Teens Sites
Pages
Family Sites
Availability
HP (Homepage)
Family Sites 
Format
Assets:
Tags ONLY
iFrame compatible.
CP (Category Page)
Teens Sites 
Family Sites 
File Load Size:
100kB
Video:
2.2MB max
Girls Sites 
Family Sites 
Animation/Video
Animation Duration:
15 sec. max
Video Duration:
Unlimited
Frame Rate:
24 fps advised
version of the sidekick unit.
The sidekick unit must contain
an On/Off button for sound
and Pause/Replay buttons for
any video that may be
included.
All sidekick units must contain a close button with an “X” graphic and the word CLOSE (in the local language) prominently displayed in
16pt font or larger. It must be in the top right-hand corner of the ad. Sidekick units remain open until the CLOSE button is clicked by the
user, at which point it must close completely and return the user to the original page content.
Ad Specifications
27
Billboard (Served from Spil Games’ 4x3 placement.)
Pages
Availability
HP (Homepage)
but not required.
Girls Sites 
Teens Sites 
Family Sites 
CP (Category Page)
but not required.
Girls Sites 
Teens Sites 
Family Sites 
Format
Assets:
Tags ONLY
iFrame compatible.
File Load Size:
100kB
Video:
2.2MB max
Dimensions:
970x250px (IAB standard)
but not required.
Animation/Video
Animation Duration:
30 sec. max
Video Duration:
Unlimited
Frame Rate:
24 fps advised
user-initiated on click and
contain an On/Off button for
sound, and Pause/Replay
buttons.
Girls Sites 
Teens Sites 
Family Sites 
The billboard must contain a close button with an “X” graphic and the word CLOSE (in the local language) prominently displayed in 16pt
font or larger. It must be in the top right-hand corner of the ad. Ad unit remains open until the CLOSE button is clicked. When clicked,
the CLOSE button must collapse the billboard 100% to a “Show Ad” button or custom branded button/text, allowing the site content to
push up. When the “Show Ad” button is clicked, the billboard reappears. For a full explanation of options/dimensions for the “Show Ad”
button please refer to the IAB Billboard Style Guide:
http://www.iab.net/media/file/IAB_Billboard_Style_Guide.pdf
Ad Specifications
28
Advergames
Advergames are sponsored branded games.
Girls Sites
Pages
GP (Game Page)
Teens Sites
Family Sites
Availability
Girls Sites 
Teens Sites 
Family Sites 
FORMAT
Assets:
SWF, Unity, HTML*
Game File Size:
15MB max*
Dimensions:
800x600px max*
*Exceptions will be
considered on a case by
case basis.
All assets and requested information must be delivered at
least 5 working days in advance of desired go-live date.
In case a campaign has more than 5 games we need at
least 6 days
Outgoing links are only allowed to appear after gameplay.
Harvesting of user data (email address, telephone number,
etc.) is only allowed after gameplay. Direct linking from the
game thumbnail to an advertiser’s website is not
permitted.
Internally we will review if the following criteria have been
met: the game is fun and of acceptable quality; all aspects
are suitable for the website; language is concise and
simple; visuals and animation are used wherever possible;
description and instructions match the website’s tone; that
visuals and promotions are only in the game itself and not
outside it.
Information required at least 5 days before launch date:
Name of advertiser, goals of game, target group and/or country, campaign dates, type of game, game title and gameplay instructions (in
local language), and the game file or link to be iFramed, including click-through URL. If additional tracking is required, it must already be
embedded in the game file.
If available, please provide a game thumbnail as a static GIF, JPEG or PNG file in all 3 of the following sizes: 100x75px (4kB); 120x90px
(5kB); 200x120px (10kB); 238x175px (10kB); 322x195px (10 kB), 230x190px (10 kB).
Ad Specifications
30
Avatar Sponsorship
Avatars are branded profile pictures that players can use as their virtual identity. Avatar sponsorship offers advertisers a fun and
highly visible way to capitalize on the viral aspect of social gaming.
Girls Sites
Teens Sites
Family Sites
Description
Availability
Branded avatars are only
available to registered
users.
Girls Sites 
Teens Sites 
Family Sites 
Sponsorship includes max
5 branded avatars and
promo alerts visible on
the profile pages of
registered users.
Ad Specifications
FORMAT
Assets:
JPEG or GIF
No outgoing links to other websites are
permitted.
Avatar Images (Both Sizes Required):
150x150px (11kB max)
50x50px (3kB max)
All requested information must be
delivered at least 7 working days in
advance of desired go-live date.
31
Hub Sponsorship
A hub sponsorship is a fully integrated, mini site that offers advertisers an exclusive, customized environment to reach their brand
objectives and interact with consumers by games, video and branded content.
Girls Sites
Teens Sites
Family Sites
Client designs hub, Spil Games hosts hub:
Description
Branded mini-site.
Availability
Girls Sites 
Teens Sites 
Family Sites 
Can also contain videos,
social media buttons, and
other approved
downloadable content.
FORMAT
The client delivers a SWF or HTML file
containing the game hub (10MB max).
If video is hosted externally, then the max
file size is 2MB.
Standard Google Analytics tracking will be
set up by Spil Games. The client is
responsible for any advanced (pixel)
tracking.
All assets must be delivered at least
10 working days in advance of go-live
date.
There is a maximum of 3 outgoing links
permitted per Hub. Outgoing links must
open in a new window, and all landing
URLs or any tracking pixels must be
built directly into the file.
Spil Games designs and hosts hub:
Description
Branded mini-site.
Can also contain videos,
social media buttons, and
other approved
downloadable content.
Ad Specifications
Availability
Girls Sites 
Teens Sites 
Family Sites 
FORMAT
The following file types are accepted:
PSD, JPEG, PNG
All assets, including detailed creative
brief, must be delivered at least
10 working days in advance of go-live
date.
FLV, MPEG, WAV, MOV
SWF (10MB max file size)
There is a maximum of 3 outgoing links
permitted per Hub.
All material, including games and
downloadable content, must adhere to Spil
Games’ Advertising Acceptance Policy and
are subject to approval.
Spil Games can provide insights into all
user-behavior , including clicks, video
views, and dwell time for game hubs
built in-house.
32
Appendix
Appendix
General Spil Games Requirements (pg. 35)
General Flash Guidelines & Specifications (pg. 36)
1
Additional Rich Media Guidelines (pg. 37)
Advergame Do’s & Don’ts (pg. 38)
Avatar Sponsorship (pg. 39)
Hub Sponsorship (pg. 40)
Editorial Promotions (pg. 41)
Ad Specifications Appendix
2
34
General Spil Games Requirements
1. All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch. If
delivered assets are not to spec or received after this deadline, please be prepared for potential delays. Final assets for avatar
sponsorships and advergames must be delivered 5 business days in advance, and 10 business days in advance for game hub
sponsorships.
1
2. All ad campaigns begin at midnight local time, unless otherwise agreed.
3. No forms requesting user information (address, birthday, etc.) are permitted on Spil Games’ sites. All 3rd-party data collection must
occur on the advertiser’s domain after user-initiation on click. Please keep in mind that the majority of our users are children and in
some countries, it is illegal to collect any personal information from children under the age of 13.
2
4. All creatives to be served via standard display units (728x90, 300x250, and 160x600) should be iFrame compatible, and ideally
contain built-in cache busters to help reduce reporting discrepancies.
35
General Flash Guidelines & Specifications
1. Flash files require a clickTAG to be embedded in the file.
For example:
on (release){
getURL(_root.clickTAG, "_blank");
}
1
2. Landing page URLs must always open in a new window.
3. Audio in SWF files may begin no earlier than the second frame.
2
4. Use animation carefully. Keep it smooth and fluid, using slow motion and gentle fades wherever possible.
36
Additional Rich Media Guidelines
• Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs.
• A maximum of 5 expandable floor ad campaigns are permitted per website, per country, per month.
1
• Campaigns must be geographically targeted and there is no limit on the number of takeovers, pushdowns, or billboards per month.
Available on the homepage, category pages, subcategory pages, and game pages (takeovers ONLY).
• Only 1 premium rich media format may appear on a given page at one time. A premium rich media format is defined as one of the
following:
1.
2.
3.
4.
5.
6.
Takeover
Expandable Floor Ad
Pushdown
Overlay
Sidekick
Billboard
2
* The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creative/campaign.
37
Advergame Do’s & Don’ts
Do’s:
• Make sure the artwork is suitable for the target audience.
• Research your target audience and opt for gameplay that’s a fit for their interests and gaming habits. (Aim & Shoot games appeal
more to boys, while dress up games appeal more to girls.)
• Opt for fluid, easy to understand controls like: “Click to pick!” or “Drag and Drop”
• Dress up items should lock into place when selected.
• Enable upgrades, bonus levels, awards, challenges, and other competitive elements to motivate players.
• Capitalize on the viral nature of social gaming by encouraging users to challenge a friend, beat a high score, or share their results.
• Avoid long intros. Direct play works best.
• If more gameplay instructions are necessary, give players the option to complete a visual/interactive tutorial before gameplay begins.
• Make the game controls intuitive and consistent with the genre; the simpler, the better. Think: Pick up and play!
• Short and casual always works best! Aim for 10 minutes of intense play. Provide extras like awards, medals, and unlocked items for
more engaged gamers. It’s better to have 5 well-designed levels with a high replay value, than paying to develop 40 levels that most
players will never see.
• Show levels at the beginning of the game. Start with easy levels that boost players’ confidence and progress in difficulty.
• Use icons, images, and animations as much as possible. If there’s too much text, users will never read it.
1
2
Don’ts:
• Do not request email addresses. The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13.
• Make sure the game is accessible for everybody, no software downloading etc. (like Unity Games).
• Do not create long levels. Our users like to play in short spurts. A great 10-minute game is preferable to a 2-hour game that no one
ever completes.
• Do not design games with complex controls. Most racing games fail because the game controls are too complicated. If there are too
many buttons to keep track of, most users lose interest quickly.
• Do not start gameplay with a request to register. If you want users to register, it must happen after gameplay has completed.
• Do not use too much text. Users want to play a game, not read a novel. Use icons, images, and animation to get your point across
wherever possible.
38
Avatar Sponsorship
General Specifications:
•
Only 1 advertiser is permitted on the avatar picker page at a time.
•
Maximum 5 branded avatars per campaign.
•
Maximum campaign length is 2 weeks.
•
Maximum 1 campaign per portal, per month.
•
Avatar sponsorships are guaranteed top row position on the avatar picker page
•
Full logo avatars are not permitted. The brand’s logo may not dominate the avatars.
1
2
39
Hub Sponsorship
General Specifications:
•
Any user data gathered via hubs remains the exclusive property of Spil Games, unless explicitly agreed otherwise.
•
All elements of hub campaigns must adhere to the restrictions and guidelines set forth in this Ad Specifications document.
•
Hubs can only consist of video content, (branded) games, avatars, social media buttons, and other pre-approved downloadable
content.
•
The height of game hubs can vary, although it is advised to limit the height in order to prevent users having to scroll to view
content.
•
The borders (skin) of the game hub must be compatible with the creative design of the hub, or the site on which it appears.
•
There is a maximum of 3 outgoing links allowed per Hub. Outgoing links must open in a new window, and landing URLs or any
tracking pixels must be built directly into the file.
•
If the client has its own games, they must adhere to our advergame specifications.
•
If the client doesn’t have their own games , Spil Games content can be used after approval by Spil Games.
2
40
1
Editorial Promotions need to be updated
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub Sponsorships.
Left Hand Navigation promotion is only available for Hub Sponsorships.
New List
Featured Box
Left Hand Navigation
Girls
Teens
Family
Yes
Yes
Yes
No
Yes
No
No
Yes
Yes
1
Promotional Sequence:
• 14 days total promotion on the homepage
• Promotion on the categorypages
• New games will be added on Mondays, Wednesdays and Fridays
• A maximum of 2 advergames can be promoted for the same campaign (each game only gets 7 days promotion), but not at the same
time (no swapping is permitted during the week).
• One Advergame/Hub promotion at a time, per portal. Spil Games will maintain a planning calendar (same will apply for Avatar
Sponsorships).
• In case of overlapping requests, the Advertising team will make a decision about which campaign has priority.
2
41
Editorial Promotions
New List:
•
Only on girlsgogames we can promote a game new list.
•
Targeted to all users of the portal, no GEO can be applied.
Featured Box:
•
Position #3 will be granted for Advergames/Hub promotions
•
Featured box promotion will run for a max of 14 days.
•
Targeted to all users of the portal, no GEO can be applied.
Featured Box Dimensions:
Family: 322x195px
Teens: 238x175px
Girls: 230x190
1
2
Left Hand Navigation:
•
Will reside for the duration of the campaign.
•
To be used for Hub promotion only. (e.g., "Lego Game Hub")
•
Max length = 22 characters, including spaces
42
Editorial Promotions (Girls)
New Games List
1
2
Featured Box
Left Hand
Navigation
(Game Hubs Only)
43
Editorial Promotions (Teens)
1
Featured Box
2
44
Editorial Promotions (Family)
1
2
Featured Box
Left Hand
Navigation
(Game Hubs Only)
45

Ad Specifications 2014 (Version 2.6)

Transcription

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