Client: Jackson Hole Restaurant

Project 2
Information Architecture
Kevin Stalder
Web Page Design 2
Client: Jackson Hole Restaurant
Mission:
The Jackson Hole Restaurant is a place where the patrons come in as strangers and come
back as friends. The Jackson Hole Restaurant’s goal is to treat the patrons to a big home
cooked meal at reasonable prices so the patrons keep coming back. The Jackson Hole
Restaurant wants the patrons to feel more like family than customers.
Goal:
The Jackson Hole Restaurant wants their website to be more of a marketing tool than just
a static website. In order to achieve this, I would make the website highlight the aspects
of their restaurant that makes them unique. The Jackson Hole Restaurant wants to be
known for big portions, reasonable prices, and as the Home of the Belly Buster. I would
highlight the Belly Buster Challenge by separating it onto its own page. On that page,
it would give the different challenges and would post the pictures of the winners. This
page would also be the page where you can join a Facebook group to try to get Man VS
Food to the Jackson Hole Restaurant. There would also be commenting on this page as
to get people’s reactions and ideas for new challenges. All the reviews I read about the
Jackson Hole were good, so I thought it would be smart to put a testimonials page so
people could comment about the Jackson Hole. The Jackson Hole wanted to have their
website be more interactive and more of a marketing tool. This would be accomplished
by making their current catering form into an actual ordering form where customers could
tell what they want, when their event is is, and the location. This would be easier for
both the restaurant and the customer. The Jackson Hole Restaurant is also interested in
implementing more features into their site. They want to have the customers be able to
enter in their email addresses for weekly specials. I would create a “coupon” image on
multiple pages, specifically the facebook page, home page, and any pages where the
user would have to fill out a form. When clicking on this “coupon” image it would allow for
one coupon and tell the user in order to get more coupons they would have to provide
their email address. I would also try to revolve most of the wording on the website and the
images around large portions and reasonable prices. The Jackson Hole Restaurant could
make social networking more prominent on the site and offer specials for being a part of
the Jackson Hole Restaurant’s social network. I would want to add links right off promoting
their new weekly specials.
Audience:
The audience is mainly anyone that would like to try a new restaurant. The audience
would probably mainly be people who are wanting to not spend a whole lot of money
while getting a big portion. Since this is in Jackson Township, I could imagine much of the
audience being a family with a couple of kids and be making typical middle class money
($40,000 to $60,000?).
I could picture students and their families being a lot of their patrons because the
restaurant is located on the main road near a high school, middle school, and an
elementary school. I could picture kids coming home from school stopping in for lunch.
Direct Competition:
Direct Competitors:
Swenson’s
Dairy Queen
Sonics
Chili’s
Rockne’s
Mostly chain restaurants
Indirect competition:
Groceries
TV dinners
The Jackson Hole Restaurant could compete with these indirect competitors by offering
big portions that would allow leftovers to be brought home for a cheap price. They could
compete with the indirect competition by making going to the Jackson Hole Restaurant
more of a experience than just getting food.
Project 2
Information Architecture
Priorities
Technology
Kevin Stalder
Web Page Design 2
My main goal is to make the Jackson Hole Restaurant’s website more of a marketing
tool than just a static website. The Jackson Hole Restaurant wants to be known for big
portions, reasonable prices, and being the home of the Belly Buster. Also, the Jackson
Hole Restaurant wants to improve the catering form on the website so I will try to make
that more extensive where the customers could see prices and send more information
about their needs easier. The Jackson Hole Restaurant’s owner also mentioned that
they would like to be able to edit the website without knowing how to design it or without
messing anything up. They also want the website visitors to be able enter their email
addresses to get coupons and specials. I would talk to them to see which way would work
best to get that to happen. I want to try to increase the traffic to the restaurant and the
website, so there could be car shows, local theatre shows, and promotional specials and
coupons. I would also try to start a facebook page trying to get Man vs Food to try the Belly
Buster Challenge. Another possible way the Jackson Hole Restaurant could try to get more
customers is to utilize the building they are in more. The building used to be a fast food
restaurant so they could deliver food through the drive thru.
The main technology I would employ is using forms to send information about catering.
I would use MySql or php to make a database in order to keep all the information that is
received from the catering orders and a database to keep all the email addresses that
were submitted to the site. In order to allow the owners to edit the website, I would use
Contribute or some other technology to enable them to edit the website without disturbing
the design.
Project 2
Information Architecture
Kevin Stalder
Web Page Design 2
Current Site Map
www.jacksonholerestaurant.net
Home
Menu
Catering
Pics
Directions
Menu.pdf
Menu.pdf
lightbox
Google maps
directions
Catering form
Navigation
Outside Links/email
Website Features
All pages have links to
Facebook, Twitter,
Email, and a Map
The Menu pdf takes a very long time to load which could
prevent people from waiting to see the menu. The Catering
form is not very extensive and the catering menu is the
same as the other menu. There are also some minor
alignment issues between the pages. The site overall is
done well. The site could just look more professional and
be more interactive as a marketing tool.
Project 2
Information Architecture
Current Site
Kevin Stalder
Web Page Design 2
Project 2
Information Architecture
Kevin Stalder
Web Page Design 2
Proposed Site Map
www.jacksonholerestaurant.net
Home
link to:Weekly
specials
Menu
Salads
Catering
information
and
general
pricing
Wraps
Catering
form
Appetizers
link to:Business
Meetings
Information and
background of
Jackson Hole
Restaurant
Google maps
directions
Catering
Belly Buster
Challenge
Testomonials
Specials
Become Family
Breakfast
challenge
Weekly
Specials
Contact info
Lunch
challenge
Coupons
Email
Car Shows
Facebook
Tickets
with local
community
theater
Twitter
Business
meetings
Google maps
directions
Sandwiches
Burgers
Prize
Entrees
Photos of
winners?
pizza
Breakfast
Desserts
The Jackson Hole Restaurant wanted to be known for big
portions, reasonable prices, and the home of the Belly
Buster. So I put the Belly buster challenge as its own
separate page. The Jackson Hole Restaurant wants get
more business so I thought they could have Car Shows, a
promotion with a local theatre, and business meetings at
their restaurant. I saw on other websites that there are lots
of positive reviews about the Jackson Hole Restaurant so I
thought it would be good to have them on the website. The
menu on the original site took a long time to load so I want
to separate the different parts of menu so it will load faster.
Home of the Belly Buster Challenge
Come in as Strangers,
Come back as Friends
Promotions link(a coupon or
upcoming event)
Home
Menu
Belly Buster Challenge
Testimonials
Specials
Become Family
Welcome Kevin
Breakfast Belly Buster Challenge
(PICTURE)
Lunch Belly Buster Challenge
(PICTURE)
Join the Facebook group to get Man vs Food to the Jackson Hole
Copyright © 2010 The Jackson Hole. All rights reserved.
Come in as Strangers,
Come back as Friends
The Jackson Hole
Promotions link(a coupon or upcoming event)
Home of the
Belly Buster
Challenge
Welcome Kevin
Home
Menu
Belly Buster
Challenge
Testimonials
Specials
Become Family
Breakfast Belly Buster Challenge
(PICTURE)
Lunch Belly Buster Challenge
(PICTURE)
A 12 Egg Cheese Omelet
with your choice of 2 items,
Home Fries, 2 Pancakes,
and 45 minutes to finish
$17.99
2 12” coney dogs, 1lb of
fresh cut fries, bowl of chili
and 45 minutes to finish
$17.99
Your photo on the Belly Buster Wall of Fame A Jackson Hole Belly
Buster T-Shirt and Your Belly Buster Challenge is FREE**!
Email Me Discounts
Email Address
Man vs Food to the Jackson Hole Facebook Group
Copyright © 2010 The Jackson Hole. All rights reserved.
The Jackson Hole
Home of the Belly Buster Challenge
Home
Menu
Belly Buster
Challenge
Testimonials
Specials
Become Family
Hours
Sun- 7am - 3pm
Mon- CLOSED
Tues- 7am - 8pm
Weds- 7am - 8pm
Thurs- 7am - 8pm
Fri- 7am - 8pm
Sat- 7am - 8pm
Jackson Hole Restaurant is family owned & operated. July 8, 2009
marked our opening day. We are a family diner for the locals to have a
place where they can gather as friends and become part of the Jackson
Hole family. That is why we say, “Come in as strangers, come back as
friends!”
We are home of the famous Belly Buster Challenges. Our original challenge includes a 12 egg cheese omelet with your choice of 2 toppings,
home fries and 2 plate size pancakes. Our second challenge includes
2-12” 1/2 pound chili cheese dogs, 1 pound of fresh hand cut french fries
and a bowl of chili. If you finish either challenge in the allotted time your
challenge is FREE, your picture goes up on our “Wall of Fame” and you
will receive a Belly Buster T-Shirt!
When you come in and dine with us you will find the portions are large at
a fair price. You can choose from breakfast which is served all day or our
homemade lunch and dinner entrees from Mom’s recipes. Some favorites are meatloaf, creamed chicken, fresh beer battered fish, and fresh
hamburgers. Our never frozen fresh hand cut french fries, freshly made
mashed potatoes and our pizza dough made fresh everyday. Let us not
forget the BEST reuben around and the list just goes on.
Dine In or Carry Out
(330)-837-3890
Google Maps applet
FREE WIFI
Email Me Discounts
Email Address
Copyright © 2010 The Jackson Hole. All rights reserved.