SU C C ESSFU LLY M A R K ET IN G YO U R C A M P IN 2014

SUCCESSFULLY MARKETING
YOUR CAMP IN 2014
Step 3: Putting it all together- Creating a Marketing
Action Plan for 2014
Step 2: Ways to Successfully Market your Camp in
2014
Step 1: Where are we today?
WORKSHOP AGENDA
Not your sales, but the traffic you drove to you
website, the number of email or phone calls.
How many new people did we reach?
1. ) Inquiry rate:
STEP #1: WHERE ARE WE
TODAY
It’s not uncommon for businesses to increase their
sales levels by 20% JUST by focusing on their
conversion target
This reflects your sales ability...not marketing ability
How many of those inquries turn into sales?
2.) Conversion rate:
STEP #1: WHERE ARE WE
TODAY
Once you keep track of you inquiry and conversion
rates, it’s easy to extrapolate which marketing
methods are most effective, because the best
methods will increase your inquiries and/or your
sales.
KEY LESSON IN STEP #1
Method 1: Effectively using Social Media to Market
your unique Camp
STEP # 2: WAYS TO
SUCCESSFULLY MARKET
What is Social Media Marketing?
EFFECTIVELY USING SOCIAL MEDIA TO
MARKET YOUR UNIQUE CAMP
2. The Target Market
1. Goals
SOCIAL MEDIA DE-MYSTIFIED
3. The Product/Service
SOCIAL MEDIA DE-MYSTIFIED
5. Which social media networks do you need to join?
Will signing up in other social media sites aside from
Facebook and Twitter still be beneficial to your
business?
4. Who will manage the social media accounts?
SOCIAL MEDIA DE-MYSTIFIED
SOCIAL MEDIA DE-MYSTIFIED
6. When is the most appropriate time to post
statuses, content, etc.?
SOCIAL MEDIA DE-MYSTIFIED
7. How many posts per day? Is there going to be a
minimum number of posts?
SOCIAL MEDIA DE-MYSTIFIED
8. What types of posts should you prepare?
SOCIAL MEDIA DE-MYSTIFIED
10. Host Social Media Events
9. What approach or tone of voice will you use for
your social posts? Friendly and casual, or highly
formal?
SOCIAL MEDIA DE-MYSTIFIED
11: Get the Attention of Influencers
SOCIAL MEDIA DE-MYSTIFIED
Enforce Your Brand as an Expert in a Particular Field
Increase Traffic to Your Website via inbound links
Improve Your Website’s SEO (search engine
optimization)
12. A company blog can:
SOCIAL MEDIA DE-MYSTIFIED
Innovative ways to expand your camps marketing
reach
METHOD 2
Speaking engagements. Eg: MeetUp Parent Groups
Writing guestpost in blogs/articles. Eg: WestCoast
Family Magazine,VancouverMom.
BECOME AN EXPERT IN YOUR
FIELD
Add a request to an email. Add a message to an email
you send out to clients about some other topic
Tip: Put Testimonials on pages important in the
conversion process. Don’t just put testimonials on a
Testimonials page where many of your site visitors
may not see them.
TESTIMONIALS
Next one Sunday March 2, 2014 in Vancouver
Face to face time with your niche market
ATTENDING CAMP EXPO’S
Putting it all together- Creating a Marketing Action
Plan for 2014
STEP #3: FINAL STEP
Strategy #3
Strategy #2
Strategy #1
LET’S IDENTIFY YOUR TOP 3
MARKETING STRATEGIES FOR 2014
ANY QUESTIONS?