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Rate Card - ZINTX International Media Agency
TV RATES 2014 FIRST-CLASS COMMUNICATION! CONTENTS Introduction 2|3 Target Group Advisor 4|5 Programming Grid 6|7 Rates 8 | 11 Advertising on „Das Erste“ Best Minute Best Seconds Solo Spot 12 | 13 Split Screen Sponsoring Special Creation AS&S Showroom 14 | 15 Regional Advertising 16 | 17 Handling of Orders 18 | 21 General Terms and Conditions 22 | 29 Contacts 30 | 31 Dear Reader: Our 2014 Rate Card will give you all the information you need for your communication on „Das Erste“ in a brief and concise format. A premium programming environment plus advertising options that are guaranteed to grab viewers’ attention offer you top choices to place your message and see for yourself that your budget simply buys more on „Das Erste.“ Moreover, a stable programming grid guarantees maximum reliability and predictability for your communication. Integrating your message into standard commercial breaks will significantly boost their effectiveness. Your brand presentation within brief, succinct breaks will make it more memorable than commercials that are part of extended break, and you will find the shortest breaks on „Das Erste“ – which translates into a more effective communication for you. Our range is topped off by attention-grabbing special placements and “Special Creations,” customized solutions we will develop in close cooperation with you. In addition, our special expertise as the #1 information and sports network on the German television market will provide you with access to upscale target groups. Challenge my team, benefit from our wide range of service, and make use of the options we offer to reach your communication targets. We are looking forward to working with you! Uwe Esser 2| |3 TARGET GROUP ADVISOR suitable HHow to find your target group Das Erste am Nachmittag We consider the formats presented here to be suitable for the target groups shown. Tagesschau Mon–Sat, 14:00–18:00 Rote Rosen Mon–Fri, 14:10 Sturm der Liebe Mon–Fri, 15:10 Zoogeschichten Mon–Fri, 16:10 Brisant Mon–Fri, 17:15; Sat, 17:30 Tim Mälzer kocht! Sat, 15:03 Exclusiv im Ersten Sat, 15:30 Ratgeber Sat, 17:03 Verbotene Liebe Mon–Fri, 18:00 Großstadtrevier Mon, 18:50 Heiter bis tödlich Tue–Thu, 18:50 Wissen vor acht Mon–Fri, 19:45 Wetter vor acht Mon–Sat, 19:50: Sat* 17:47 Börse vor acht Mon–Fri, 19:55 Tagesschau Mon–Sun, 20:00 Newscast You know your target group, and you would like to take direct aim with your message? All you need is the appropriate programming environment to place it in! Our Target Group Advisor will help you to find programs that suit your needs on „Das Erste.“ Adult 20–59 Format Daytime Drama Daytime Drama Animals Human Interest Cooking Documentary Das Erste Viertel vor acht Das Erste am Vorabend Consumer Advice Daytime Drama Police Drama Crime Comedy Popular Science Weather Stock Market News Newcast Male 20–59 Adult 30–69 HoH 14+ A 14+ Hi Ed A 14+ HHNI €36k+ Decision Makers Brand Loyal Biz-Friendly Travelers Prosp. Car Buyers very suitable DIY Home-owners LoHaS Sport * Sat with Bundesliga soccer Sportschau Sports Sat, 18:00 Estimates based on affinity index Source: AGF in cooperation with GfK, TV Scope, 4th quarter 2012 and 1st quarter 2013, market share, based on Adult 14+ Additional information, e.g. on type and user target groups, may be obtained from the Target Group Advisor in our showroom at www.ard-werbung.de/showroom (in German). 4| <<Content>> |5 SATURDAY MONDAY – FRIDAY Time 13:59 14:00 14:10 14:58 14:59 15:00 15:10 15:58 15:59 16:00 16:10 16:58 16:59 17:00 17:15 17:53 17:55 18:00 18:29 Tuesday Wednesday Thursday Best Seconds 71 99 13 79 Tagesschau Rote Rosen End Credits Split 78 18 14 01 Best Seconds 71 99 14 78 Tagesschau Sturm der Liebe Standard 01 19 15 02 Best Seconds 71 99 15 77 Tagesschau Zoogeschichten Standard 01 13 16 05 Best Seconds 71 99 16 73 Tagesschau Brisant Solo Spot 79 21 17 08 Program Trailer Standard 01 13 17 10 Verbotene Liebe Program Split 78 21 18 16 18:34 Standard 01 16 18 20 18:47 18:48 18:50 19:20 Monday Friday Standard 01 16 18 30 End Credits Split 78 21 18 26 Standard 01 17 18 30 Standard 01 16 18 30 Großstadtrevier Heiter bis tödlich Series/Entertainment Standard 01 28 19 40 Std. 01 21 19 40 · Std. 01 22 19 40 · Std. 01 17 19 40 Standard 01 16 19 40 Uhrzeit 14:59 15:00 15:02 Samstag mit Bundesliga Samstag ohne Bundesliga Best Seconds 71 99 14 78 Tagesschau Standard 01 08 15 03 15:03 Tim Mälzer kocht! 15:29 Solo Spot 79 06 15 04 15:30 Exclusiv im Ersten 16:00 Weltreisen 16:30 Europamagazin 16:59 17:00 Best Seconds 71 99 16 73 Tagesschau 17:03 Ratgeber 17:29 Standard 01 23 17 05 17:30 Brisant 17:47 Solo Spot 79 25 17 06 Standard 01 19 17 10 Das Wetter im Ersten Best Seconds 71 99 17 72 Tagesschau Standard 21 02 17 92 Standard 11 13 17 20 17:49 17:50 17:55 18:00 Sportschau 18:24 18:29 Standard 21 09 18 90 Countdown Split 77 12 18 91 PROGRAMMING GRID Sportschau 19:35 Solo Spot 79 38 19 42 Solo 79 29 19 42 · Solo 79 32 19 42 · Solo 79 26 19 42 18:50 18:55 Solo Spot 79 21 19 42 Standard 21 18 18 93 Trailer Split 77 24 18 94 18:57 19:43 19:44 19:45 19:48 19:50 19:53 19:55 19:57 19:58 19:59 20:00 End Credits Split 78 38 19 47 Cred. 78 29 19 47 · Cred. 78 32 19 47 · Cred. 78 26 19 47 Program Trailer Minute of Science 01 25 19 54 Minute of Science 01 19 19 54 Wissen vor acht Standard 01 24 19 50 Standard 01 21 19 50 Wetter vor acht Standard 01 30 19 55 Std. 01 25 19 55 Std. 01 28 19 55 Börse vor acht Solo Spot 79 40 19 56 Tonight on Das Erste Best Minute 80 50 19 70 Best Seconds 71 99 19 71 Tagesschau * Sportschau vor acht always on Fri before Bundesliga soccer matchdays on Sat; otherwise Wissen vor acht 6| End Credits Split 78 21 19 47 Minute of Sports 01 21 19 54 Sportschau vor acht* Standard 01 17 19 50 Standard 01 22 19 55 Standard 01 10 18 30 19:00 Heiter bis tödlich 19:22 19:25 19:30 19:49 19:50 19:53 Standard 01 14 19 40 19:56 19:57 19:59 Standard 21 23 19 95 Trailer Split 77 27 19 98 Scores Split 77 30 19 96 Standard 01 17 19 50 Das Wetter im Ersten Standard 01 27 19 55 Solo Spot 76 18 19 97 Lotto im Ersten Best Minute 70 25 19 70* Best Seconds 71 99 19 71 Lotto im Ersten Tonight on Das Erste Best Minute 80 50 19 70 Best Seconds 71 99 19 71 20:00 * Different pricing structure for Best Minute on Bundesliga soccer matchdays Tagesschau As of July 2013. Effective 2013-08-01 Errors excepted. Subject to change. <<Content>> |7 ARD TV NATIONAL 2014 DAS ERSTE IN THE AFTERNOON AND EARLY FRINGE Rates in euro per 20 secs. approx. time 14:58 15:58 16:58 17:53 17:55 18:29 18:34 18:47 18:48 18:48 18:48 19:20 19:20 19:20 19:20 19:20 19:35 19:35 19:35 19:35 19:39 19:43 19:43 19:43 19:43 19:43 19:44 19:44 19:44 19:48 19:48 19:48 19:53 19:53 19:53 19:53 19:57 19:59 programming environment Rote Rosen Sturm der Liebe/Tagesschau Zoogeschichten/Tagesschau Brisant Brisant/Verbotene Liebe Verbotene Liebe Verbotene Liebe Verbotene Liebe Verbotene Liebe/Großstadtrevier Verbotene Liebe/Heiter bis tödlich Verbotene Liebe/Entertainment Großstadtrevier Heiter bis tödlich Heiter bis tödlich Heiter bis tödlich Entertainment Großstadtrevier Heiter bis tödlich Heiter bis tödlich Heiter bis tödlich Entertainment Großstadtrevier Heiter bis tödlich Heiter bis tödlich Heiter bis tödlich Entertainment Großstadtrevier/Wissen vor acht Heiter bis tödlich/Wissen vor acht Entertainment/Sportschau vor acht Wissen vor acht/Wetter vor acht Wissen vor acht/Wetter vor acht Wissen vor acht/Wetter vor acht Wetter vor acht/Börse vor acht Wetter vor acht/Börse vor acht Wetter vor acht/Börse vor acht Wetter vor acht/Börse vor acht Börse vor acht/Tagesschau Tagesschau Rates valid from 02 January 2014 ad type End Credits Split Hinge Hinge Solo Spot Hinge Program Split Break End Credits Split Hinge Hinge Hinge Break Break Break Break Break Solo Spot Solo Spot Solo Spot Solo Spot Solo Spot End Credits Split End Credits Split End Credits Split End Credits Split End Credits Split Minute of Science Minute of Science Minute of Sports Hinge Hinge Hinge Hinge Hinge Hinge Hinge Solo Spot Best Minute weekday Mon-Fri Mon-Fri Mon-Fri Mon-Fri Mon-Fri Mon-Fri Mon-Fri Mon-Fri Mon Tue-Thu Fri Mon Tue Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue-Thu Fri Mon Tue-Thu Fri Mon Tue Wed-Thu Fri Mon-Fri Mon-Fri ad code RT RC HR AS 78 18 14 01 01 19 15 02 01 13 16 05 79 21 17 08 01 13 17 10 78 21 18 16 01 16 18 20 78 21 18 26 01 16 18 30 01 17 18 30 01 16 18 30 01 28 19 40 01 21 19 40 01 22 19 40 01 17 19 40 01 16 19 40 79 38 19 42 79 29 19 42 79 32 19 42 79 26 19 42 79 21 19 42 78 38 19 47 78 29 19 47 78 32 19 47 78 26 19 47 78 21 19 47 01 25 19 54 01 19 19 54 01 21 19 54 01 24 19 50 01 21 19 50 01 17 19 50 01 30 19 55 01 25 19 55 01 28 19 55 01 22 19 55 79 40 19 56 80 50 19 70 yearly avg. 7,800 8,000 6,600 8,800 6,600 8,800 7,200 8,800 7,200 7,400 7,200 11,500 8,800 9,400 7,400 7,200 16,800 12,000 13,200 10,400 8,800 16,800 12,000 13,200 10,400 8,800 10,000 8,000 8,800 9,800 8,800 7,400 12,400 10,000 11,500 9,400 17,500 34,800 Jan 7,020 7,200 5,920 7,920 5,920 7,920 6,480 7,920 6,480 6,660 6,480 10,340 7,920 8,460 6,660 6,480 15,120 10,800 11,880 9,360 7,920 15,120 10,800 11,880 9,360 7,920 9,000 7,200 7,920 8,820 7,920 6,660 11,160 9,000 10,340 8,460 15,740 31,320 Feb Mar Apr May 7,400 7,600 6,260 8,360 6,260 8,360 6,840 8,360 6,840 7,040 6,840 10,920 8,360 8,920 7,040 6,840 15,960 11,400 12,540 9,880 8,360 15,960 11,400 12,540 9,880 8,360 9,500 7,600 8,360 9,300 8,360 7,040 11,780 9,500 10,920 8,920 16,620 33,060 9,360 9,600 7,920 10,560 7,920 10,560 8,640 10,560 8,640 8,880 8,640 13,800 10,560 11,280 8,880 8,640 20,160 14,400 15,840 12,480 10,560 20,160 14,400 15,840 12,480 10,560 12,000 9,600 10,560 11,760 10,560 8,880 14,880 12,000 13,800 11,280 21,000 41,760 8,960 9,200 7,600 10,120 7,600 10,120 8,280 10,120 8,280 8,500 8,280 13,220 10,120 10,820 8,500 8,280 19,320 13,800 15,180 11,960 10,120 19,320 13,800 15,180 11,960 10,120 11,500 9,200 10,120 11,260 10,120 8,500 14,260 11,500 13,220 10,820 20,120 40,020 8,580 8,800 7,260 9,680 7,260 9,680 7,920 9,680 7,920 8,140 7,920 12,660 9,680 10,340 8,140 7,920 18,480 13,200 14,520 11,440 9,680 18,480 13,200 14,520 11,440 9,680 11,000 8,800 9,680 10,780 9,680 8,140 13,640 11,000 12,660 10,340 19,260 38,280 Jun 5,460 5,600 4,620 6,160 4,620 6,160 5,040 6,160 5,040 5,180 5,040 8,060 6,160 6,580 5,180 5,040 11,760 8,400 9,240 7,280 6,160 11,760 8,400 9,240 7,280 6,160 7,000 5,600 6,160 6,860 6,160 5,180 8,680 7,000 8,060 6,580 12,260 24,360 RT 00 Rate type Jul 4,680 4,800 3,960 5,280 3,960 5,280 4,320 5,280 4,320 4,440 4,320 6,900 5,280 5,640 4,440 4,320 10,080 7,200 7,920 6,240 5,280 10,080 7,200 7,920 6,240 5,280 6,000 4,800 5,280 5,880 5,280 4,440 7,440 6,000 6,900 5,640 10,500 20,880 RC 00 Rate category HR 00 Scheduled b’cast hour AS 00 ad slot number Aug Sep Oct Nov Dec 4,680 4,800 3,960 5,280 3,960 5,280 4,320 5,280 4,320 4,440 4,320 6,900 5,280 5,640 4,440 4,320 10,080 7,200 7,920 6,240 5,280 10,080 7,200 7,920 6,240 5,280 6,000 4,800 5,280 5,880 5,280 4,440 7,440 6,000 6,900 5,640 10,500 20,880 8,580 8,800 7,260 9,680 7,260 9,680 7,920 9,680 7,920 8,140 7,920 12,640 9,680 10,340 8,140 7,920 18,480 13,200 14,520 11,440 9,680 18,480 13,200 14,520 11,440 9,680 11,000 8,800 9,680 10,780 9,680 8,140 13,640 11,000 12,640 10,340 19,240 38,280 9,760 10,000 8,260 11,000 8,260 11,000 9,000 11,000 9,000 9,260 9,000 14,380 11,000 11,760 9,260 9,000 21,000 15,000 16,500 13,000 11,000 21,000 15,000 16,500 13,000 11,000 12,500 10,000 11,000 12,260 11,000 9,260 15,500 12,500 14,380 11,760 21,880 43,500 10,140 10,400 8,580 11,440 8,580 11,440 9,360 11,440 9,360 9,620 9,360 14,960 11,440 12,220 9,620 9,360 21,840 15,600 17,160 13,520 11,440 21,840 15,600 17,160 13,520 11,440 13,000 10,400 11,440 12,740 11,440 9,620 16,120 13,000 14,960 12,220 22,760 45,240 8,980 9,200 7,600 10,120 7,600 10,120 8,280 10,120 8,280 8,500 8,280 13,220 10,120 10,800 8,500 8,280 19,320 13,800 15,180 11,960 10,120 19,320 13,800 15,180 11,960 10,120 11,500 9,200 10,120 11,280 10,120 8,500 14,260 11,500 13,220 10,800 20,120 40,020 As of July 2013 Annual Gross Advertising Volume from: DISCOUNT SCALE 8| <<Content>> 250,000 500,000 750,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 Discount in percent: 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 Annual gross advertising volume in euro. · As of July 2013 Errors excepted. Subject to change. 01 | 01 ARD TV NATIONAL 2014 DAS ERSTE ON SATURDAY Rates in euro per 20 secs. approx. time programming environment RT 00 Rate type Rates valid from 02 January 2014 ad type weekday ad code RT RC HR AS yearly avg. Jan Feb Mar Apr May RC 00 Rate category HR 00 Scheduled b’cast hour AS 00 ad slot number Jun Jul Aug Sep Oct Nov Dec 15:02 Tagesschau/Tim Mälzer kocht Hinge Sat w/o BL soccer 01 08 15 03 5,400 4,840 5,120 6,480 6,220 5,940 3,780 3,240 3,240 5,940 6,760 7,020 6,220 15:29 Tim Mälzer kocht/Exclusiv im Ersten Solo Spot Sat w/o BL soccer 79 06 15 04 4,700 4,220 4,460 5,640 5,400 5,180 3,300 2,820 2,820 5,160 5,880 6,120 5,400 17:29 Ratgeber/Brisant Hinge Sat w/o BL soccer 01 23 17 05 9,600 8,640 9,120 11,520 11,040 10,560 6,720 5,760 5,760 10,560 12,000 12,480 11,040 17:47 Brisant/Wetter im Ersten Hinge Sat w/o BL soccer 01 19 17 10 8,000 7,200 7,600 9,600 9,200 8,800 5,600 4,800 4,800 8,800 10,000 10,400 9,200 17:55 Tagesschau/Sportschau Hinge Sat w/o BL soccer 11 13 17 20 6,600 5,920 6,260 7,920 7,600 7,260 4,620 3,960 3,960 7,260 8,260 8,580 7,600 18:57 Sportschau/Entertainment Hinge Sat w/o BL soccer 01 10 18 30 6,000 5,400 5,700 7,200 6,900 6,600 4,200 3,600 3,600 6,600 7,500 7,800 6,900 19:22 Entertainment Break Sat w/o BL soccer 01 14 19 40 6,800 6,120 6,460 8,160 7,820 7,480 4,760 4,080 4,080 7,480 8,500 8,840 7,820 19:49 Entertainment/Wetter im Ersten Hinge Sat w/o BL soccer 01 17 19 50 7,400 6,660 7,040 8,880 8,500 8,140 5,180 4,440 4,440 8,140 9,260 9,620 8,500 19:53 Wetter im Ersten/Glücksspirale Hinge Sat w/o BL soccer 01 27 19 55 10,800 9,720 10,260 12,960 12,420 11,880 7,560 6,480 6,480 11,880 13,500 14,040 12,420 19:59 Glückssprirale/Tagesschau) Best Minute Sat w/o BL soccer 80 50 19 70 34,800 31,320 33,060 41,760 40,020 38,280 24,360 20,880 20,880 38,280 43,500 45,240 40,020 15:02 Tagesschau/Tim Mälzer kocht Hinge Sat with BL soccer 01 08 15 03 5,400 4,840 5,120 6,480 6,220 5,940 3,780 3,240 3,240 5,940 6,760 7,020 6,220 15:29 Tim Mälzer kocht/Exclusiv im Ersten Solo Spot Sat with BL soccer 79 06 15 04 4,700 4,220 4,460 5,640 5,400 5,180 3,300 2,820 2,820 5,160 5,880 6,120 5,400 17:29 Ratgeber/Brisant Hinge Sat with BL soccer 01 23 17 05 9,600 8,640 9,120 11,520 11,040 10,560 6,720 5,760 5,760 10,560 12,000 12,480 11,040 17:47 Brisant/Wetter im Ersten Hinge Sat with BL soccer 79 25 17 06 10,000 9,000 9,500 12,000 11,500 11,000 7,000 6,000 6,000 11,000 12,500 13,000 11,500 17:55 Tagesschau/Sportschau Hinge Sat with BL soccer 21 02 17 92 10,338 8,840 10,880 12,400 12,400 12,400 6,180 5,660 7,200 10,360 12,900 12,900 11,900 18:24 Fußball-Bundesliga Hinge Sat with BL soccer 21 09 18 90 22,000 18,700 23,100 26,400 26,400 26,400 13,200 12,100 15,400 22,000 27,500 27,500 25,300 18:29 Fußball-Bundesliga Countdown Split Sat with BL soccer 77 12 18 91 26,700 22,680 28,040 32,040 32,040 32,040 16,000 14,680 18,680 26,700 33,380 33,380 30,700 40,240 18:50 Fußball-Bundesliga Break Sat with BL soccer 21 18 18 93 35,000 29,740 36,760 42,000 42,000 42,000 21,000 19,240 24,500 35,000 43,760 43,760 18:55 Fußball-Bundesliga Trailer Split Sat with BL soccer 77 24 18 94 41,000 34,840 43,060 49,200 49,200 49,200 24,600 22,540 28,700 41,000 51,260 51,260 47,140 19:25 Fußball-Bundesliga Break Sat with BL soccer 21 23 19 95 39,200 33,320 41,160 47,040 47,040 47,040 23,520 21,560 27,440 39,200 49,000 49,000 45,080 19:30 Fußball-Bundesliga Trailer Split Sat with BL soccer 77 27 19 98 45,200 38,420 47,460 54,240 54,240 54,240 27,120 24,860 31,640 45,200 56,500 56,500 51,980 19:53 Fußball-Bundesliga Scores Split Sat with BL soccer 77 30 19 96 52,800 44,880 55,440 63,360 63,360 63,360 31,680 29,040 36,960 52,800 66,000 66,000 60,720 19:56 Fußball-Bundesliga/Glücksspirale Solo Spot Sat with BL soccer 76 18 19 97 35,000 29,740 36,760 42,000 42,000 42,000 21,000 19,240 24,500 35,000 43,760 43,760 40,240 19:56 Glücksspirale/Tagesschau Best Minute Sat with BL soccer 70 25 19 70 42,600 36,200 44,740 51,120 51,120 51,120 25,560 23,420 29,820 42,600 53,260 53,260 48,980 As of July 2013 Annual Gross Advertising Volume from: DISCOUNT SCALE 10 | <<Content>> 250,000 500,000 750,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 Discount in percent: 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 Annual gross advertising volume in euro. · As of July 2013 Errors excepted. Subject to change. ADVERTISING ON „DAS ERSTE“ BEST SECONDS Apart from traditional commercial breaks – which are still the shortest on the entire German television market –, AS&S offers you a wide range of exclusive special advertising formats which guarantee that you communicate with the right target group in a suitable context. The last few seconds before the Tagesschau – German television’s highest-rated newscast – are ticking down, and your message runs immediately ahead of this quality product on „Das Erste“ – you can’t get any closer! Your Message Benefit from the uniqueness of the Best Minute, the Best Seconds’ and Split Screens’ proximity to our programs, or the isolated position of the Solo Spots. These special advertising formats, in conjunction with our “Special Creations,” are our solutions for your individual communication needs. We would be glad to offer our advice, especially if you have any special requests. Mon–Fri, 14:00, 16:00 Mon–Sat, 15:00, 17:00, 20:00 Sat, 17:50 BEST MINUTE Solo Spot The Best Minute offers just the right environment for your advertising message. Maximum credibility, authority, and interesting target groups offer the best possible conditions for a sophisticated and successful presentation of your brand just before the main newscast. Very exclusive: a Solo Spot on „Das Erste“ ensures an isolated position for your product and thus maximum effect. Proximity to quality programs guarantees a prominent, attentiongrabbing presentation of your brand while optimizing the appeal to your target group. Your Message Your Message approx. 19:35 Mon–Sat, 19:59 12 | e.g. Tue–Thu, during Heiter bis tödlich <<Content>> | 13 SPLIT SCREEN SPECIAL CREATIONS By advertising in a split-screen format, you are placing your brand in an exclusive environment with top ratings and attract added attention. The close link between your brand and a successful program guarantees a positive image transfer. With our “Special Creations,” AS&S offers you a range of special advertising formats, e.g. the extension of a split-screen commercial into a still-and-move split, or a special, individually designed introduction to your message. You are welcome to discuss the options with us! Your Message Your Message approx. 18:47 e.g. Mon–Fri, End Credits Split on Verbotene Liebe SPONSORING REAL ADDED VALUE: THE AS&S SHOWROOM Program sponsoring is an excellent way to boost brand awareness and establish a brand identity. Benefits include top ratings due to the proximity to the program, high viewer acceptance, and an image transfer from the program brands. We are offering sponsors a highquality portfolio of options that include stock-market news, weather forecasts, top-rated series, sportscasts, and much more. You will find all relevant information about our offers, as well as animated samples and program trailers, at this Web site: www.ard-werbung.de/showroom We would be delighted to make you a customized offer. Sponsoring Das Erste Sports Sponsoring Das Erste Ines Geislinger Michael Lina +49 89 5900-10725 +49 89 205070-560 [email protected]@ard-werbung.de 14 | <<Content>> | 15 REGIONAL ADVERTISING Powerful program brands offer an ideal environment for sending effective and successful advertising messages – not only on a nationwide scale but also in specific regions where your customers may live. „Das Erste“ in the Entire North* „Das Erste“ in Bremen „Das Erste“ in the North „Das Erste“ in the West „Das Erste“ in Hesse „Das Erste“ in Saarland „Das Erste“ in the Southwest Bavaria on „Das Erste“ „Das Erste“ in Central Germany „Das Erste“ in Berlin/Brandenburg *combination of “,Das Erste‘ in the North” and “,Das Erste‘ in Bremen” 16 | <<Content>> Errors excepted. Subject to change. | 17 „DAS ERSTE“ NATIONAL AND REGIONAL YOUR CAMPAIGN ON „DAS ERSTE“ DISCOUNT POOLING, TIE-IN ADVERTISING, AND AGENCY FEE You want to advertise with a single product or motif with nationwide coverage on our network? Upon receipt of your order, in addition to acknowledging receipt, AS&S will send you a schedule as well as the invoice and time table for the upcoming broadcast month. You will be asked to furnish titles for the motif or spot, details on royalty payments (GEMA), etc. After filling in the requested information, please return a copy of the documents to WDR mediagroup GmbH. Please send one copy of the time table and one broadcast copy of your material to: Orders received from different clients are only pooled for the purposes of applying and calculating discounts if AS&S has received either (a) an up-to-date confirmation from the fiscal authorities in charge that the clients form a single business entity for the purposes of fiscal assessment, or (b) an up-to-date confirmation from a certified public accountant to that effect, and if the relationship between the clients constitutes an entity pursuant to article 290, section 1, paragraph 2 of the German Commercial Law (HGB), or if they form a horizontal group of affiliated companies, regardless of their form of business entity or the location of their head offices (domestic and abroad). Changes in corporate structure in the course of the contract year will be taken into account for discount calculation. WDR mediagroup GmbH Order and Management Service Ludwigstraße 11 · 50667 Cologne, Germany CAMPAIGNS WITH PRODUCT/MOTIF SPLITTING THE RATES SCHEME OF „DAS ERSTE“ From doing business with us, you will already be familiar with ARD as a network of regional affiliates. We would like to pass on to you the benefits of this structure. For this reason, ARD allows you, as a single client, to split your national advertising campaign by region – under the same terms and conditions as a nationwide commercial. This means that you may submit different motifs within the advertising volume booked, allowing you to localize your communication and adapt it to the structure of your sales network. Please note that rates are calculated disproportionately, based on the total running time of the spot. For spots running 19 seconds or longer, rates are calculated on a linear base. However, it is necessary for all motifs booked for the same time slot to be identical in length. This also applies if a single client opts to advertise different products within a national booking. Please take this into consideration in your instructions. per-second rate × length in secs. × 1.1 = spot price (rounded to the nearest euro) (from the same client) per-second rate × actual length in seconds = spot price For advertising running 18 seconds or less, a 10% surcharge is applied: For select formats or broadcasts, we reserve the right to apply surcharges for placements at the beginning or at the end of a break. These surcharges will be communicated in writing in advance. You can place your order and book your time slots centrally with AS&S. Upon receipt of your order, AS&S will acknowledge receipt and send you a schedule. You will also receive the invoice and the time table for the upcoming broadcast month. This time table will allow you to indicate products or motifs (from the same client) by region, as well as details of royalty payments. You will receive broadcast confirmations from the regional ARD advertising subsidiaries for their respective region. 18 | <<Content>> | 19 TIE-IN ADVERTISING Failure to settle an invoice in due time will entitle AS&S to withhold execution of the order pending receipt of payment or to withdraw from the remaining part of the contract without prejudice. In such case, the client shall not be entitled to compensation of any kind. The client shall be held liable for all resulting damages. Cf. General Terms and Conditions, article 8. AGENCY FEES The agency commission amounts to 15 percent. This commission will be paid provided that the advertising agency was in charge of handling the order. TERMS OF PAYMENT a) For business partners in an active business relationship, advertisements are usually invoiced on the fifth day of the month preceding the broadcast. Invoices are payable within 25 days of the invoice date, net and without deductions. A discount of 2% is granted for payments received within 10 days of the invoice date. The same conditions apply accordingly for invoices dated after the fifth day of the broadcast month. BROADCAST MATERIAL Technical Requirements The video tapes have to be produced and manufactured in accordance with the “Technical Guidelines for the Production of Television Programs” (published by the Institut für Rundfunktechnik [IRT]) and supplied with record cards that allow an unambiguous identification. Upon prior arrangement via telephone with WDR mediagroup, Video and Audio Technical Department, phone no. +49 221 2035-249, e-mail: [email protected], it is possible to arrange a transmission of broadcast material via ATM dial-up connection or FTP upload. We accept for broadcast: Tape format: Audio: Aspect ratio: Technical leader: Program: Time code: b) First-time clients located outside of Germany are required to make an advance payment prior to the first broadcast. Payments must be received no later than three working days preceding the first broadcast. All bookings are customarily invoiced in the month preceding the broadcast. Provided that the requirement for advance payment stipulated above is fulfilled, invoices are due within 25 days of the invoice date, net and without deductions. A discount of 2% is granted for payments received within 10 days of the invoice date c) No discounts are granted for sponsoring. Exceptions may be arranged on an individual basis. For nonnegotiable checks, the day of receipt by AS&S constitutes the day of payment, and for bank transfers the day on which the amount is credited to one of the AS&S accounts listed below: ARD-Werbung SALES & SERVICES GmbH BHF-Bank Commerzbank AG IBAN DE37 5002 0200 0026 0498 09 BIC BHFBDEFF500 IBAN DE80 5008 0000 0230 0242 00 BIC DRESDEFFXXX Helaba IBAN DE77 5005 0000 0054 7360 04 BIC HELADEFF Please use only IBAN and BIC after 2014-02-01. Kto. 26 049 809 (BLZ 500 202 00) 20 | Kto. 2 300 242 00 (BLZ 500 800 00) Kto. 54 736 004 (BLZ 500 500 00) Digital-Betacam PAL 625/50 XDCAM HD422 1080i25 mono or stereo, Ch.1 and Ch.2 16:9 (for SD: anamorphic) video: 75% color bars, black audio: 1 kHz/–18 dBFS, silent video: up to 100% max. (0.7V), audio: –23 LUFS LTC or LTC+VITC Broadcast materials, in particular time tables as well as audio and video material, are to be supplied free of charge by the client and have to be received by WDR mediagroup no later than ten days prior to the scheduled broadcast. LOUDNESS-BASED AUDIO LEVELING SINCE 2012-08-31 Both public and commercial broadcasters, marketers, agencies, and advertisers have agreed to broadcast their programs, including advertising, in a loudness-normalized format in accordance with EBU recommendation R128 as of 31 August 2012. A guideline on the introduction of loudness-based audio leveling jointly agreed by all broadcasters provides helpful information for the production and labeling of advertising spots and sponsoring trailers; please visit www.ard-werbung.de/lautheit. <<Content>> | 21 GENERAL TERMS AND CONDITIONS ARD-WERBUNG SALES & SERVICES GMBH Orders from advertising agencies are only accepted if the advertiser is identified by name. If the advertising agency involved gives its approval, it may be replaced, upon agreement with AS&S, by another advertising agency in the course of order processing. 5 Written form All contracts concerning the acceptance of a placed order must be set down in writing or must be confirmed electronically. The same shall apply to supplementary agreements and amendments. 1 Conclusion of contract The advertising companies which have joined forces to create the ARD advertising consortium (referred to hereinafter as “ARD-Werbung”), represented by the company ARD-Werbung SALES & SERVICES GmbH (AS&S) as named in the price list and commissioned to perform the tasks specified below, undertake to handle orders for television advertising within the available broadcasting times and to be broadcast in the timeframe envisaged for this by the ARD broadcasting companies BR, HR, MDR, NDR, RBB, RB, SWR, SFB, SR, WDR on the television channels operated by them. WDR’s “first” television channel (“Das Erste”) is also broadcast via the ASTRA 1B satellite. AS&S shall execute such orders in the name and behalf of the ARD advertising companies and pledges to execute confirmed orders duly and correctly in accordance with the conditions stated herein below. AS&S shall represent each advertising company individually and not jointly. 6 Right to refuse orders AS&S reserves the right to refuse orders. Even if an order has been accepted with legal effect, AS&S reserves the right to refuse broadcasting material on account of its origins, contents or technical form, particularly if the contents of a spot violate legal provisions or conflict with the interests of the broadcasting company. Such decisions are based on a uniform set of principles. The customer shall be informed immediately of any such decision and of the reasons for refusal. 7 Prices, discounts, invoicing 7.1 AS&S invoices the prices as set out in its valid price list, and grants the discounts, agency commission fees and deductions stated in this list. Deductions are granted in the invoice on the basis of the gross order value (excluding VAT) agreed upon for the contract year in which the advertisements are placed. These are calculated retroactively, at the latest at the end of the contract year, according to the actual transacted gross sales. For the purpose of price calculation, the run time of film copies is calculated on the basis of their actual length. The length of an advertisement is calculated on the basis of the first and last discernible audio or video signal. If an advertisement exceeds the time unit specified in the price list, the price of the next higher time unit shall be applied. Sponsoring and “Best Seconds” are not included in the total sales volume used for calculating discounts. On the contrary, the prices for these types of advertisement are agreed upon individually. 7.2 All agreed conditions (incl. price reductions, early payment and volume discounts etc.) apply directly to the customer placing the order. 7.3 Unless another currency is explicitly specified, all prices stated shall refer to the net amount in Euros, plus VAT as valid at the time of performance. 7.4 AS&S reserves the right to make surcharges for first spots in cases involving special formats or broadcasts (both during the early evening program and in sports environments). The customer shall receive advance written notification of such surcharges. 2 Conformity to legal requirements Advertising placements must conform to current legislation and treaties on establish¬ment of the ARD’s regional broadcasting companies BR, NDR, HR, MDR, RBB, SFB, SR, SWR, WDR as well as to the German Interstate broadcasting treaty [Rundfunkstaatsvertrag] and the recognized codes of practice of the German Advertising Association (ZAW) and the German advertising standards board [Deutsches Werberat]. Advertisements for political purposes of any kind whatsoever, as well as for religious and philosophical views and beliefs are excluded. This also applies for the use of corresponding statements in the advertisement. According to the valid version of the German Interstate broadcasting treaty [Rundfunkstaatsvertrag] (§7 Clause 8 StV): “Television advertisements may not feature individuals who regularly present news or current affairs programs”. 3 Single orders Only single orders in which the advertiser is clearly named are accepted for a product or service to be advertised. 4Involvement of advertising agencies If an advertising agency places an order, it does so in its own name and on its own behalf. 22 | <<Content>> | 23 7.5 In order to achieve a harmonious transition from the program element to the advertisement and vice versa, the supplier is entitled to fade the advertising spot in and/or out over approx. 1 % of its total length. Such transfer of rights also includes the right of AS&S to make a recording for any person who can plausibly give written proof of an encroachment of his rights and to deliver such recording to him. AS&S is not obliged to check the legitimacy of use of the broadcasting material. AS&S shall also be entitled to make a recording for third-party customers for the purpose of listening to/viewing the entire advertising block in which the advertising spot of the customer may be contained/included in part or as a whole along with the advertising spot of the third-party customer. In connection with delivery of the recording to third-party customers, AS&S shall point out that no use beyond that of the aforesaid purpose is permitted. Should any claims be made against AS&S by a third party owing to the use of the broadcasting material made available to them, in particular video or audio recording media, the customer shall indemnify AS&S against any damage or costs incurred in this connection. 8 Joint advertising Joint advertising is subject to approval by AS&S in all cases. 9 Contract year Orders are processed within one calendar year. The contract year is the calendar year. 10 Responsibility for content The customer is responsible for the contents of the audio and video material submitted to AS&S. He is liable for its legitimacy and indemnifies AS&S from any claims by third parties. 12 Submission of broadcasting material 12.1The customer shall undertake to submit the material for the respective broadcast to AS&S at the latest by the acceptance date stated in the price list or by a specially agreed acceptance date, but at least 10 working days before the broadcast is due. If broadcasting material is not supplied on time, or is supplied in a form which is not technically acceptable, or if such material is refused pursuant to Clause 6 of these General terms and conditions and cannot be broadcast for any of these reasons, the customer shall still be obliged to pay for the agreed broadcasting time. In such case, however, AS&S is obliged to offer the customer a substitute date and time, if this is possible. If a spot has been refused for reasons which are the fault of the broadcasting company and/or the marketing company, the customer is entitled to withdraw from the contract. In the case of loss of or damage to the broadcasting material sent to AS&S, the liability of AS&S is limited to replacement costs for making a new copy. 12.2The customer is obliged to provide AS&S with the details required for settlement with the GEMA, in particular the producer, composer, title and duration of the music used, together with the placement schedule. Before or at the time of submission of the placement schedule, the customer has to explicitly declare whether industrial records or tapes have been used to produce the broadcasting material. In this case the customer is obliged, in addition to aforesaid details, to provide the name of the label, the label code, as well as the title and number of the audio recording medium. If no such declaration is submitted the customer affirms that no industrial audio recording media have been used in creating the broadcasting material. 11 Rights of use The customer guarantees that AS&S will only be sent broadcasting material for advertisement placement, in particular audio and video material, for which he, the customer, has acquired and paid for copyright and performance protection rights required for utilization on television; this shall also apply if industrial recording media (industrial records and tapes) have been used to create the broadcasting material. Excepted from this are the broadcasting rights and the duplication rights for music works included in the GEMA repertoire required for production of the broadcasting tape, such duplication rights having been acquired and paid for by the ARD advertising companies by way of contracts with the GEMA. The customer transfers to AS&S the rights of use of the broadcasting material sent by him, the customer, such rights applying in time, place and content to the extent required for executing the order. This also includes the right to transfer such rights of use to the broadcasting company or companies or to a third party commissioned to handle the broadcast. The rights of use shall in all cases be transferred without limitation in terms of place and shall entitle the broadcaster to broadcast the material using all known technical processes and in all known forms of television. Such rights shall also include the right to simultaneous unchanged exploitation in all kinds of online media, including the Internet, i. e. the right to broadcast the spot in such a way that it is broadcast to a number of potential users by way of analog, digital or other storage and data transmission technologies via electromagnetic waves through all kinds of transmission networks or by wireless transmission so that these are able to receive and reproduce the spot parallel to all other forms of television via online media (e. g. Internet), irrelevant of what receiver device is being used (Simulcast). 24 | <<Content>> | 25 13 Adherence to broadcasting times Agreed broadcasting times are adhered to wherever possible; however AS&S does not normally ensure that the advertisement will be broadcast at a specific time, in a specific order in conjunction with a specific framework program or that the so-called exclusion of competition will be observed. Sub-clause 7.4 is not affected by this. 16 References in other forms of advertisement Reference to an advertisement placed with AS&S may only be made in other advertising media if it is made quite clear that the said advertisement is not part of the general television program but is a placement in the commercial advertising block. No formulations which associate advertisements with the broadcasting companies showing them are permitted. 14 Rescheduling of advertisement broadcast 14.1If an advertisement cannot be broadcast at the envisaged time due to program changes, or if it is cancelled due to a technical fault or operational interruption for other reasons, it will be rescheduled to be broadcast earlier or later. Before the advertisement can be rescheduled, the customer must give his approval, unless the time by which it is being rescheduled is negligible. Rescheduling of a spot is negligible if it remains within the same editorial environment and the new broadcasting time is no more than 15 minutes earlier or later than the originally scheduled time of broadcast. If it was not possible to obtain the required approval or if this was not subsequently given, the customer can demand substitute broadcast at comparable conditions, if the availability of slots permits this. If this option is not possible, the customer can claim for reduction of the price due to bad or reduced performance. Any further claims are excluded. 14.2AS&S is obliged to reimburse the fee if the advertisement has not been broadcast due to interruption of all transmission channels belonging to the “First Program” (Erstes Programm), except if broadcasting of the advertisement would have been rescheduled for earlier or later. If only some of the transmission channels are interrupted, AS&S shall reimburse a proportionate share of the fee if more than 10% of registered TV receivers were not able to receive the broadcast. The customer can make no further claims beyond this, especially if there has been an interruption in broadcasts by satellite. The input of suitable regional TV signals into the German cable network is the responsibility of the respective network operators. In this respect, AS&S and/or the advertising companies represented by AS&S accept no liability. 17 Force majeure, customer’s withdrawal from the contract 17.1 In the event of force majeure, either of the contracting parties may withdraw from the contract with immediate effect, unless AS&S has already delivered the service. AS&S is then obliged to reimburse the customer’s fees for the cancelled advertisement placement(s). The customer has no right to further claims. Force majeure includes, in particular, civil unrest, fire, power failure, storm damage, strikes, lock-out, damage due to construction work and similar events beyond the control of AS&S. 17.2In all other cases, the customer must send a written withdrawal request which must be received by AS&S at least 6 weeks before the first of the broadcasts which are to be cancelled is due. If the customer fails to meet this deadline, AS&S can refuse acceptance of the withdrawal if it is not able to sell the contractually agreed broadcasting times to other customers. 17.3Withdrawal pursuant to 17.2 is not possible in the case of fixed orders (e. g. booking of “Best Minute”). 18 Credit notes If the customer is entitled to reimbursement, AS&S shall issue a corresponding credit note to the customer, and this shall be deducted from the next invoice. 19 Customer’s liability If the customer, the advertiser or his vicarious agent violates a contractual obligation, the customer shall indemnify AS&S and the company broadcasting the advertisement against any third party claims. This also applies to the costs of reasonable legal defence. 20 Price changes Changes to prices in ongoing contracts do not come into force until at least one month after notification has been sent to the customer. In such event, the customer can withdraw from the contract at the time the change comes into force. He must notify AS&S of this withdrawal immediately, at the latest within 10 days of the change being announced. 15 Rescheduling due to the identity of persons AS&S reserves the right to reschedule the broadcasting of an advertising spot to another day, if possible at an equivalent time of day, if the advertisement features persons well known on TV and who are due to appear on the program of “Das Erste” on the day the advertisement broadcast was originally planned. Clause 14 Subclause 1 Sentence 2 shall not apply here. 26 | <<Content>> | 27 in the course of cooperation, and pledge not to use such information for their own or other purposes, but only as far as is necessary for duly and properly performing the tasks within the bounds of this contract. All information and documents of a party are confidential if they are marked in writing as being confidential, or are obviously confidential by their very nature, in particular company and business secrets. 23.2Publications of any kind whatsoever which are connected to this cooperation are subject to prior approval of the other party. AS&S is entitled, however, to use the name of the customer, his brand and logo and information on the order for reference purposes, provided that the aforesaid secrecy obligations are fulfilled. 21 Offset of claims, right of retention 21.1The customer may only offset his claims against counterclaims if such claims are undisputed or legally enforceable. 21.2Any claims of the customer to right of retention shall be excluded if the counterclaims are from another contractual relationship. If the counterclaims result from the same contractual relationship, claims to right of retention are only permissible if such counterclaims are undisputed or legally enforceable 22Warranty rights/liability on the part of AS&S and/or the advertising companies it represents In the case of bad or reduced performance on the part of AS&S due to circumstances beyond the control of AS&S, the customer’s warranty rights are limited at his discretion either to a replacement broadcast at an equivalent time or a reduction of the price in proportion to the extent of the bad or reduced performance. Reduced performance is acknowledged, for example, if more than 10% of the technical coverage as documented in the IVW (German Circulation Control Board) audit was not achieved, or the broadcast was of inferior quality. The customer’s warranty rights lapse after 12 months. Any further claims by the customer, in particular for compensation instead of delivery and claims for replacement of any other direct or indirect damage – including ancillary or consequential damage, on whatever legal grounds – are excluded. This shall not apply if a) AS&S has maliciously concealed a legal defect or defect of quality or has given a guarantee for the absence of such defects or for the quality of performance; b) the damage is due to intent or gross negligence on the part of AS&S, one of its legal representatives or vicarious agents or to negligent breach of any essential contractual obligations on the part of AS&S or one of the aforesaid persons; c) culpable breach of obligation on the part of AS&S, its legal representatives or vicarious agents has led to bodily injury or damage to health; d) liability is established pursuant to the German Product Liability Act, [Produkthaftungsgesetz] . In the case of simple negligence, AS&S’ liability is limited in amount to foreseeable damage typical of the contract concerned. 24 Final provisions 24.1lf individual provisions of these general terms and conditions should be invalid, the validity of the remaining provisions shall not be effected. 24.2 Place of performance and jurisdiction is Frankfurt am Main. 24.3 The laws of the Federal Republic of Germany shall apply. Subject to alteration. Up-to-date: September 2012 23 Confidentiality 23.1Both parties agree to maintain secrecy on any confidential matters and matters worthy of protection in respect of the other party, which have been revealed or made known to them 28 | <<Content>> | 29 ARD-Werbung SALES & SERVICES GmbH Bertramstrasse 8 / D-Bau 60320 Frankfurt Phone: +49 69 154 24-0 Fax: +49 69 154 24-299 www.ard-werbung.de Management Berthold Brunsen -300 [email protected] Bernhard Cromm -100 [email protected] Elke Schneiderbanger -200 [email protected] Management, Research and Service Dieter K. Müller -101 [email protected] Director, Media Service Oliver Bertsch -220 [email protected] Director, TV Research Karl-Heinz Hofsümmer -122 [email protected] Director, Market and Advertising Research Christoph Wild -132 [email protected] 30 | ARD & ZDF Fernsehwerbung GmbH Bertramstraße 8 60320 Frankfurt am Main www.ardzdf-fernsehwerbung.de Director of Sales Tobias Lammert Phone: +49 221 56931-510 [email protected] Management, TV Marketing Uwe Esser -108 Telefon: 0221/56931-501 [email protected] Director, TV Planning Matthias Deml -238 [email protected] Director, Sports Marketing Michael Lina Telefon: 089/205070-560 [email protected] Sponsoring „Das Erste“ Ines Geislinger Telefon: 089/5900-10725 [email protected] Director, Corporate Communication/Press Norbert Rüdell -218 [email protected] <<Content>> Sales Office North (incl. Berlin) Achim Gätjen Phone: +49 40 413543-512 [email protected] Sales Office West Alexandra Meier Phone: +49 221 56931-520 [email protected] Timo Lamprecht Phone: +49 40 413543-515 [email protected] Markus Thomas Phone: +49 221 56931-522 [email protected] Sales Office Center (incl. East) Gaetano Anzalone Phone: +49 69 15424-262 [email protected] Sales Office South (plus international) Sabine E. Schmidt Phone: +49 89 205070-590 [email protected] N.N. Phone: +49 69 15424-282 Thomas Wieser Phone: +49 89 205070-595 [email protected] | 31 ARD-Werbung SALES & SERVICES GmbH Always an Added Value ard-werbung.de Bertramstraße 8/D-Bau 60320 Frankfurt <<Content>> Phone: +49 69 15424-238 Fax: +49 69 15424-233 [email protected]
