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1
Turkey Country Overview / July 2013
TURKEY
2013
2
Country Overview
3
Markam / Turkey Presentation/ 2010
Country
 Formal Name: Republic of Turkey
 Short Form: Turkey
 Terms for Citizens : Turk(s)
 Capital: Ankara
4
Geography
Area Total: 780,580 sq.km
land: 770,670 sq km
water: 9,820 sq km
5
Borders
 Land Boundaries: 2627 km
 Border Countries: Syria (822 km), Iran (499
km), Iraq (331 km), Greece (206 km),
Georgia (252 km), Bulgaria (240 km),
Azerbaijan (9 km), Armenia 268 (km)
 Coastline: 7200 km
 Black Sea in the North
 The Mediterranean in the south and
 The Aegean Sea in the west
 In the northwest the Sea of Marmara
(Internal See)
6
Turkey with Border Countries
Source: cia.gov
7
Terrain
 Mostly mountains, narrow coastal plain, high central plateu (Anatolia)
 Turkey is a land of mountains, streams, lakes, green plains and thick
forests.
Taurus Mountain
Giresun/Garbis Özatay
8
Climate
 Periphery of Turkey has Mediterranean climate with cool, rainy winters
and hot,
moderately dry summers.
 Interior, shielded from Mediterranean influences by mountains, has
continental
climate with cold winters and dry, hot summers.
 Eastern mountainous area has inhospitable climate, with hot, extremely
dry
summers and bitter winters.
 Rainfall varies, ranging from annual average of more than 2,500
millimeters on
eastern Black Sea coast to less than 250 millimeters in central plateau
area.
9
Natural Resources

Antimony

Coal

Chromium

Mercury

Copper

Borate

Sulfur

Iron

Ore

Hydropower

Arable land
10 Turkey Country Overview / July 2013
İstanbul: City at the Crossroads
Population :13,5 Million
Population: 11 million
Source:Turkish Statistical Institute
Demographics
Population

76,481,847 (2013) (19th in the world*)

0-14 years: 24.5% (male 9,621,302/female 9,129,862 )

15-64 years: 67,8% (male 26,197,862/female
25,654,260)

65-85+ years: 7,7% (male 2,554,448/female
3,324,455)
(*)http://data.worldbank.org/indicator/SP.POP.TOTL?order=wbapi_data_value_2012+wbapi_data_value+wbapi_data_value-last&sort=desc
Population Density Map
Source: World Trade Place
Population Estimates and Projections
Populations (million)
100
Eksen Başlığı
80
60
40
20
1935
1935
1970
1970
2013
2013
2023
2023
2050
2050
2075
2075
16,158,018 35,605,176 76,481,847 84,247,088 93,475,575 89,172,088
Current and Projected Population by Age and Sex (in thousands)
Source: usaid.gov
Population Growth
Annual Population Growth
16,0
14,0
13,5
13,2
12,8
12,4
12,2
11,9
11,7
2004
2005
2006
2007
12,0
13,4
13,3
13,0
12,8
2008
2009
2010
2011
10,0
8,0
6,0
4,0
2,0
0,0
2001
Country
Turkey
2000
2001
2002
2002
2003
2003
2004
2005
2006
2007
2008
2009
2010
2011
65,666,680 66,493,970 67,308,930 68,109,470 68,893,920 69,660,560 70,413,960 71,158,650 71,892,810 76,805,520 77,804,120 78,785,550
Source: indexmundi.com , Turkish
Statistical Institute
Labor participation rate, total (% of total population ages 15+)
Source: World Bank
Sectoral Distribution of Employment
Sector Distribution
26%
agriculture
48%
industry
services
26%
Source: World Factbook
Sectoral Employment and Demographic Trends
60
50
40
Agriculture
30
Industry
Services
20
10
0
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source: World Bank
Socio Economic Class (SEC) 2012
ABC1
Total
A
B
C1
C2
D
E
34%
Base
4%
9%
22%
29%
28%
9%
39%
Urban
5%
10%
24%
31%
22%
8%
14%
Rural
1%
2%
11%
22%
52%
12%
Source: TUAD SES 2012 Presentation
Religion
 Muslims: 99.8% (Mostly Sunni)
 Other: 0.2% (Christian and
Jews)
Languages

Turkish is the official language

Almost all educated Turks
have command of a foreign
language.

English is the dominant
language for international
business.

German and French also
spoken.

Turkish (official) - % 82

Kurdish - %17

Arabic

Armenian

Greek
Education
Primary/Middle
School
18%
7%
45%
2%
Primary School
None
36%
41%
Vocational &
Technical School
High School
Higher Education
Politics
Government

Founder: Mustafa Kemal ATATÜRK

Capital: Ankara

Government type: Democratic Secular
Republic

President: Abdullah Gül (August 2007)

Prime Minister: Recep Tayyip Erdoğan
(November 2002)


Minister of Foreign Affairs: Ahmet Davutoğlu
60th Turkish Government
Government

Administrative divisions: 81 provinces

Independence: 29 October 1923

Suffrage: 18 years of age

Legislative branch: Grand National Assembly of Turkey(TBMM)

Judical Branch: Constitutional Court, Court of Appeals
Parliament

The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament
composed of 550 deputies. Elections are based on proportional representation
subject to a national threshold of 10%.

Elections take place every 5 years. The TGNA, as well as the President, can
decide to hold new elections before the period of time is completed. Only if 5%
of the total number of seats are vacated (death, resignation, etc.) an
intermediary election is held.

MPs are elected by party list, drawn up by absolute discretionary power of party
leaders.

Once elected, they gain access to immunity from prosecution, unless TGNA lifts
immunity.

After two years as MP, they get lifelong privileges.

The TGNA works in the form of commissions which prepare legislation etc.

The TGNA legislates, supervises the Council of Ministers, adopts the budget. It
decides on declaring war, martial law or emergency rule; it approves
international agreements, general or special amnesties.

The laws passed by the TGNA are promulgated by the President within 15 days.
The President may refer the law back to the Assembly for reconsideration.

The TGNA elects the President of the Republic.
Distribution of Seats in the Parliament
Name
Number of Seats
AKP
326
CHP
135
MHP
51
BDP
29
Independent
8
Total
549
Military

Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command
(includes Naval Air and Naval Infantry), Air Force, Coast Guard Command,
Gendarmerie (Jandarma)

Military age: 20 years of age

Military manpower availability: 21,079,077

Defense Budget: 25 Billion $

Percent of GDP: 5.9 %
Economics
List of Countries by GDP (2011)
(millions of
Country
Ranking
Economy
US dollars)
USA
1 United States
14.991.300
CHN
2 China
7.318.499
JPN
3 Japan
5.867.154
DEU
4 Germany
3.600.833
FRA
5 France
2.773.032
BRA
6 Brazil
2.476.652
GBR
7 United Kingdom
2.445.408
ITA
8 Italy
2.193.971
IND
9 India
1.872.840
RUS
10 Russian Federation
1.857.770
CAN
11 Canada
1.736.051
ESP
12 Spain
1.476.882
AUS
13 Australia
1.379.382
MEX
14 Mexico
1.153.343
KOR
15 Korea, Rep.
1.116.247
IDN
16 Indonesia
846.832
NLD
17 Netherlands
836.074
TUR
18 Turkey
774.983
CHE
19 Sw itzerland
659.308
SAU
20 Saudi Arabia
576.824
Source: World Bank
Main Economic Indicators
2011
2012
GDP (billion $ / in current
prices)
$773(1)
$786(1)
GDP Growth Rate (%)
18,1%(1)
9,2%(1)
GDP Per Capita ($)
14,600(2)
15,000(2)
FDI Inflow (billion $)
102.6(2)
117.6(2)
FDI Outflow (billion $)
19.35(2)
21.35(2)
Unemployment (%)
9.8%(1)
9.2%
Consumer Price Inflation (%)
6.5%(2)
9.1%(2)
Export (billion $)
$143.4
(2)
154.2
Import (billion $)
$232.9
(2)
$225.6
External Debt (billion $)
$304.2(1)
(1)
(1)
(1)
$336.9(1)
Source:(1) Turish Statistical Institute
(2) indexmundi.com
(3) hazine.gov.tr
Gross National Product
2004
2005
2006
2007
2008
2009
2010
2011
GNP (billion US$)
338
441
515
590
656
650
719
766
GNP per Capita
5039
6478
7468
8438
9262
9058
9892
10410
GNP Per Capita Growth
Rate
33%
29%
15%
13%
10%
-2%
9%
5%
GNP per Capita (US$)
12000
10000
8000
6000
4000
2000
0
2004
2005
2006
2007
2008
2009
2010
2011
GDP by Main Sectors
Billions of (TL)
2005
2006
2007
2008
2009
2010
2011
2012
Agricuture
60
63
64
72
78
92
103
112
Industry
160
188
209
232
218
259
316
335
Services
350
417
480
549
567
628
730
815
FISIM*
9
10
13
14
21
19
17
22
Taxes &
Subsidies
86
100
101
110
109
137
164
175
Source: Turkey Statistical Institute
http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1500
(*) Financial intermediation services
Sector Shares of GDP (2012)
Agriculture, hunting &
forestry
8%
Financial
intermediation
services
2%
Tax
12%
Others
9%
Manufacturing
16%
Construction
2%
Education
4%
Wholesale & retail
trade
12%
Real estate, renting
etc.
5%
Electricity, gas
& water supply
4%
Ownership & dwelling
10%
Transport, storage &
communication
Hotels & Restaurants
2%
14%
GDP Growth Rate by Sectors (2009-2012)
30,0
Agriculture, hunting
and forestry
15,0
0,0
30,0
Transport, storage and
communication
-15,0
Manufacturing
Electricity, gas and
water supply
30,0
15,0
0,0
-15,0
30,0
15,0
0,0
-15,0
-30,0
Ownership and
dwelling
-15,0
30,0
15,0
0,0
-15,0
Real estate, renting
and business activities
30,0
15,0
0,0
-15,0
30,0
15,0
0,0
0,0
-15,0
30,0
Construction
15,0
Education
15,0
0,0
-15,0
30,0
Wholesale and retail
trade
15,0
Health and social
work
0,0
-15,0
Hotels and Restaurants
30,0
15,0
0,0
-15,0
Financial
intermediation
services indirectly
measured
30,0
20,0
10,0
0,0
-10,0
45,0
30,0
15,0
0,0
-15,0
GDP Growth Rate
Growth Rate (%)
25,0
20,0
15,0
10,0
5,0
0,0
2004
2005
2006
2007
2008
2009
2010
2011
2012
GDP (Purchasing Power Parity)
GDP (2004-2012)
900 $
800 $
728,04
700 $
645,37
Millions
600 $
482,57
500 $
400 $
729,71
772,22
786,68
2011
2012
612,97
526,79
392,89
300 $
200 $
100 $
-$
2004
2005
2006
2007
2008
2009
2010
Consumer Price Index
2003 Based Consumer Price Index Numbers
3000,00
2500,00
2000,00
1500,00
1000,00
500,00
0,00
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Inflation Rate
2013 MAY
Distribution of Total Assets by Groups (percentage)
14%
3%
4%
Foreign Banks
49%
Develop and Investment Banks
30%
Participation Banks
State Owned Banks
Private Banks
Source: tbb.org.tr
Business & Trade
Turkey and EU
•
In December 1999, Turkey became the European Union’s
(EU) first candidate for full membership with a predominantly Muslim population.
•
For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December
2000.
•
Turkey’s EU candidacy will pave the way for a series of
additional changes, economic and political as Turkey strives
to align its economy and laws with those of the EU
•
34 Articles of The Turkish Constitution have been amended and many of these ammendents actually
coincide with the provisions of our National Program.
•
A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just
35% trust the EU, 45% support enlargement and just 29% support an EU constitution
•
In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with
Turkey on 03 October 2005
•
2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide
Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control
The Milestones of Turkey’s Integration with Europe
• 1949: Membership to the Council of Europe
• 1952: Membership to NATO
• 1963: Associate membership to the EEC
• 1987: Application for full membership to the EC
• 1995: Customs Union with the EU
• 1999. Recognition as Candidate for EU accession
• Laeken Summit held in December 2001 had important implications for the
membership process of Turkey.
• At the Copenhagen Summit held on December 12, 2002, EU submitted December
2004 as a conditional date for Turkey to begin accession negotiations.
• In the summit of 16-17 December 2004 the EU leaders decided to launch the
accession negotiations with Turkey on 03 October 2005
Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs
Exports and Imports by main Sectors (2012)
Imports by Sectors
(000) $
1
Mineral fuels, minerals oils and product of their distillation
60 117 407
2
Boilers, machinery and mechanical appliances: parts thereof
26 315 951
3
Iron and steel
19 642 041
4
Electrical machinery and equipment: parts thereof
16 279 680
5
Vehicle other than railway or tramway rolling_stock,parts thereof
14 514 269
6
Plastic and articles thereof
12 505 397
7
Precious stones, precious metals, pearls and articles thereof
8 529 039
8
Organic chemicals
5 064 621
9
Optical,photographic,cinematographic,measuring checking,precision
4 055 512
10
Pharmaceutical products
3 995 651
Total
236 545 045
Exports by Sectors
(000) $
1
Precious stones, precious metals,pearls and articles thereof
16 325 215
2
Vehicle other than railway or tramway rolling_stock,parts thereof
15 148 381
3
Boilers, machinery and mechanical appliances: parts thereof
12 000 279
4
Iron and steel
11 332 518
5
Electrical machinery and equipment: parts thereof
9 373 527
6
Knitted and crocheted goods and articles thereof
8 419 757
7
Mineral fuels, minerals oils and product of their distillation
7 708 177
8
Articles of iron and steel
6 093 301
9
Non knitted and crocheted goods and articles thereof
5 431 872
10
Plastic and articles thereof
5 013 146
Total
25%
11%
8%
7%
6%
5%
4%
2%
2%
2%
100%
152 469 087
11%
10%
8%
7%
6%
6%
5%
4%
4%
3%
100%
Main Industries
•
•
•
•
•
•
•
•
•
Textiles
Food Processing
Automotive
Mining (coal, chromite, copper, boron)
Steel
Petroleum
Construction
Lumber
Paper
Main Agriculture Products
• Cotton
• Grain
• Olives
• Tobacco
• Sugar beets
• Pulse
• Citrus
• Livestock
International Trade
Top 20 Countries
-2012-
Imports
Exports
Country
Country
Value: 000 $
Value: 000 $
1
Germany
13 124 912
1
2
Iraq
10 822 503
2
Germany
21 400 576
9 921 666
8 694 238
3
China
21 295 187
4
USA
14 130 546
Italy
13 344 468
11 964 779
3
4
Iran
United Kingdom
Russia
26 625 286
5
UAE
8 174 613
5
6
Russia
6 681 121
6
Iran
France
8 589 894
7
Italy
6 373 721
7
8
France
6 198 666
8
Spain
6 023 618
5 604 421
9
India
5 843 638
10 Spain
3 717 879
10 South Korea
5 660 093
11 Egypt
3 679 214
12 Saudi Arabia
3 676 730
11 United Kingdom
5 629 452
12 Ukraine
4 394 200
13 Netherlands
3 244 807
13 Switzerland
4 304 864
14 China
2 833 255
14 Belgium
3 690 309
15 Azerbaijan
2 584 734
15 Netherlands
3 660 634
16 Romania
2 495 778
16 Japan
3 601 427
17 Belgium
2 359 583
17 UAE
3 596 545
18 Israel
2 329 732
18 Greece
3 539 869
19 Libya
2 139 440
19 Romania
3 236 425
20 Switzerland
2 124 554
20 Poland
3 058 078
Others
45 687 518
Others
9
USA
Total
152 469 087
Total
62 955 157
236 545 045
Exports- Commodities&Partners
• Apparel
• Foodstuffs
• Textiles
• Metal manufactures
•
Transport equipment
• Germany 10.3%,
• Iraq 6.2%
• UK 6%
• Italy 5.8%
• France 5%
• Russia 4.4%
Source: World Fact Book/Turkey
Imports- Commodities&Partners
• Machinery
• Chemicals
• Semi-finished goods
• Russia 9.9%
• Germany 9.4%
• China 9%
• US 6.7%
• Fuels
• Transport equipment
•
Italy 5.6%
• Iran 5.2%
•
France 4.8%
Source: World Fact Book/Turkey
Borsa Istanbul(Formerly Istanbul Stock Exchange)
•
ISE was established on December 26,
1985
•
Only stock exchange in Turkey
• Not-for-profit government organisation
• National market traded value is 86,6
billion US$
•
Number of companies traded on ISE is
400.
Export Amount by Year
(000 $)
Export
160 000 000
140 000 000
120 000 000
100 000 000
80 000 000
60 000 000
40 000 000
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
20 000 000
Export - Import Comparison
(000 $)
250 000 000
200 000 000
150 000 000
100 000 000
50 000 000
Export
Import
Consumption
Consumption by Region
Types of Expenditure
İstanbul
İzmir
Ankara
33%
30%
28%
Marmara18%
(%)
Ege20%
(%)
Transportation
Food
14%
14%
18%
Restaurants and hotels
7%
6%
6%
Household
Furniture,
houses appliances and
home care services
6%
6%
6%
Personal Care
Communication
4%
4%
4%
Clothing and footwear
Paper
4%
5%
5%
Various good and services
4%
4%
4%
Diaperbeverages, cigarette
Alcoholic
and tobacco
4%
5%
4%
Entertainment and culture
3%
3%
3%
Education services
3%
2%
3%
Health
2%
2%
2%
Housing and rent
Food and non-alcoholic
beverages
Anatolia18%
(%)
Consumption
Consumption Type
Ratio of Income (%)
Average Cost (YTL)
2004
2004
2005
Types of expenditure
2005
Icrease (%)
Distribution
of household
consumption expenditures (%)
Food
2010
2011
Housing
and rent
Alcohol
and Cigarettes
27,1
25,8
Increase
-1,3
Food and
Clothes-Shoes
21,9
20,7
-1,1
Transportation
15,1
17,2
2,2
Furniture, houses appliances and home care services
6,3
6,4
0,1
Restaurant and hotels
5,4
5,7
0,3
Clothing and footwear
5,1
5,2
0,1
Various good and services
3,7
4,3
0,5
Alcoholic beverages, cigaratte and tobacco
4,5
4,1
-0,4
4,1
4,0
-0,1
2,8
2,7
-0,1
Otel,
Restaurant and
Caffes
Educational
services
2,0
2,0
-0,1
Other
goods and services
Health
2,1
1,9
-0,2
non-alcoholic beverages
Housing and Renting
House Furniture
Health
Transportation
Telecomunication
Culture and Entertainment
Communication
Education
Services and
Entertainment
culture
Total
Consumption
30
25
20
15
10
5
2010
2011
0
Distribution Channels in Turkey
HYPER, CHAIN AND
SUPERSTORES
Hypermarket
>2500 m2
2000
2001
2002
2003
2004
2005
2006
2007
2,979
3,640
4,005
4,242
4,809
5,545
6,474
7,221
129
149
151
143
152
160
164
178
Big Sized
Supermarket
306
357
368
367
396
968
1,082
454
504
568
1000-2500 m2
Supermarket
400-1000 m2
726
835
909
1,258
1,567
1,712
Small Sized
Supermarket
1,818
2,299
2,577
2,764
3,179
3,673
4,239
4,763
13,232
13,210
13,555
14,537
15,197
15,076
14,775
14,875
<400 m2
Medium Sized
Supermarket
50-100 m2
Grocery
<50 m2
TOTAL OF MARKETS
136,763
128,580
122,342
124,283
122,781
120,397
116,857
115,221
152,974
145,430
139,902
143,062
142,787
141,018
138,106
137,317
Shopping Malls in Turkey
Number of Shopping Malls
Leasable Retail Area in
Shopping Malls
350
300
250
200
150
9000
8000
7000
6000
5000
4000
100
3000
50
2000
0
1000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: E&Y, AYD, Akademetre
Consumption
•
Approximately 25% of the consumers are in İstanbul, İzmir and Ankara
•
Marmara Region has almost half of the purchasing power of Turkey
Transportation Preference
Turkish Transportation Sector Statistics
2012
Railway
Length of High-speed Line (km)
Passenger Traffic in High-speed (passenger Length of Conventional Line (km)
888
914.019
8.324
km)(103)
Sea
Goods Loaded(2)
80.383
Goods Unloaded(2)
171.405
Passanger Traffic(2)
843
Road
Lenght of Provincial and State Roads (km)
Lenght of Motorways(km)
65.382
2.127
Number of Vechiles(1)
Passanger Traffic (person-km; domestic)
Good Carried (tonne-km; domestic)
15.821.787
258.874
216.123
Air
Domestic Passangers
International Passengers
Freight data covers cargo, post and baggage handdled
64.721.316
65.630.304
2.249.133
(1) Data is by the end of April, 2013.
(2) Data is by the end of 2012.
Airport Distribution
Technology Usage
Mobile subscribers 2000-2012
Internet Users 2003-2012
Year
Subscribers
Year
Users
Subscribers
2000
16,133,000
2003
6,000,000
2001
20,019,000
2004
10,220,000
2002
24,937,300
2005
16,000,000
2003
29,018,801
2006
18,700,000
2004
34,118,000
2007
21,974,000
2005
45,140,000
2008
26,500,000
2006
51,659,000
2009
29,000,000
2007
60,000,000
2010
32,500,000
2008
65,800,000
2011
38,000,000
2009
62,800,000
2012
50,000,000
2010
61,800,000
2011
65,300,000
2012
65,800,000
Source: www.tk.gov.tr
Media
Advertisement Spendings
Million TL
Ad Spendings Variety
2750
2500
2250
2000
1750
1500
1250
1000
750
500
250
0
2009
2010
2011
2012
Television
1442
2018
2447
2605
Newspape
Magazine
r
746
856
952
1012
72
86
94
101
Outdoor
Radio
Cinema
Internet
198
252
306
328
88
104
121
129
39
45
53
54
182
252
344
421
Source :Turkish Association of Advertising Agencies
http://www.rd.org.tr/
Advertisement Spendings
Totals Advertisement Spending
5000
4000
3000
2000
1000
0
2009
2010
2011
2012
Years
2009
2010
2011
2012
Total Ad
Spendings (M TL)
2767
3613
4320
4652
Source : Turkish Association of Advertising Agencies
http://www.rd.org.tr/
Adults CPM indexed on TV all time cost
TV
TV
Newspaper
Mags
Radio
peak
mono
colour
alltime
Radio
peak
Cinema
alltime
Outdoor
Outdoor
small
large
Germany
100
132
95
74
25
38
506
2,959
4,520
UK
100
130
30
71
34
39
632
3,590
4,437
France
100
121
151
53
43
56
910
2,466
14,903
Italy
100
119
255
144
45
49
661
4,276
9,401
Spain
100
77
67
75
69
65
563
3,977
3,395
Netherlands
100
104
86
47
19
19
455
2,020
10,901
Denmark
100
110
26
53
5
N/A
402
1,966
2,796
Belgium
100
119
81
42
27
28
294
1,306
3,280
Greece
100
103
104
212
13
50
3,076
7,052
2,689
Russia
100
108
131
302
122
111
5,648
19,146
33,859
Poland
100
120
65
149
42
41
1,834
9,252
12,336
Turkey
100
138
359
1.168
15
N/A
4.700
4.500
21.000
Croatia
100
460
590
477
4
5
N/A
20,874
27,601
USA
100
113
276
76
29
36
256
11,870
5,135
Australia
100
168
50
146
88
62
3,415
13,768
44,995
Japan
100
62
35
63
128
64
157
4,610
N/A
China
100
54
1,314
240
7
N/A
4,038
1,944
2,436
Top Advertisers 2012
Advertiser
Turkcell
Vodafone
Arçelik
İş Bankası
Avea
Benckiser
Boydak Grubu
Coca - Cola
Denizbank
Eti
Finansbank
Frito Lay
Garanti Bankası
Halkbank
Hayat Kimya
Migros
P&G
TAB Gıda
THY
TTNET
Türk Telekom
Unilever
Ülker
Yapı Kredi
Bank Asya
Bosch
Colgate/Palmolive
Dr. Oetker
Evyap
Ferrero
100 + milyon $
50 - 75 milyon $
25 - 50 milyon $
15 - 25 milyon $
Television Measurement
• Research Company: TNS / Kantar Media
•Methodology: Panel & People meter system, based on minute ratings. 5000 Series Modular
PeopleMeter is used. Digital TV measurement has started in 2005.
•Sample Structure: Total of 3.500 households. Represents 56,2 million people age 5 and above.
•Coverage : 40 Cities
•Frequency of data : Daily
•Content : All viewership data
Channel Profile
•Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8,
Kanal 1, Cine 5
•News/Economy: NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT
Haber, 24 TV, Haber 7, STVHaber,
•Music: Number 1, Kral, Dream TV, MMC, Powerturk TV
•Digital: Digiturk, D-Smart
•State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int
•Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV, Marmara TV, Ege
Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk, Vizyon TV, Olay TV
•Theme: Discovery Channel, National Geographic, History Channel
Media Consumption (By Year)
2008
19%
2012
23%
2009
18%
2011
20%
2010
20%
SOURCE: http://www.mandmglobal.com/media-passport/turkey.aspx
Radio Measurement
•
Research Company
: KMG Research
•
Methodology
: Diary method
•
Sample Structure
: Total of 12.900 panel members.
Represents 23.5 million people age 12 and above.
•
Coverage
: 24 cities
•
Frequency of data
: Quarterly
•
Content
: All radio listeningship data
•
Radio adspend is measured by SAM Research.
Station Profile
•
Top 10 most listened to radio stations broadcasting Turkish music are: Kral FM, Süper FM,
Power Türk, Alem FM, Joy Turk, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses.
•
Top 10 most listened to radio stations broadcasting foreign music are: Metro FM, Virgin Radio, Power FM,
Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz Eylül,
Radyo ODTU, Radyo Nostalji.
Press Measurement
Turkish National Readership Survey
•
Research Company
• Methodology
•
Sample Structure
: TNS Piar
: Face-to-face interviews
: 48,000 interviews per year Represents 47,3 million people
age 15 and above.
• Coverage
•
Frequency of data
• Content
: 26 cities, 24 provinces
: Quarterly
: Readership profiles and reach figures of daily newspapers with
circulation 10,000+, newspaper supplements, weekly and monthly magazines with
circulation 5,000+
Newspapers
Newspaper Name
ZAMAN
Avarage Daily
Circulations
Average Daily
1.074.836,88
POSTA
438.396,13
HURRIYET
391.750,60
SÖZCÜ .
334.365,50
SABAH
315.272,88
FOTOMAÇ
207.173,88
HABERTÜRK
201.581,75
FANATİK
192.332,67
TÜRKİYE
181.130,13
MİLLİYET
174.150,71
VATAN
133.457,40
STAR
130.939,88
YENİ MESAJ
75.912,67
AMK
64.481,00
*Source: Yay-Sat/Medyatava
Period : May-June 2013
Title Profile
• General News: Posta, Hürriyet, Sabah, Sözcü, Zaman, Milliyet, Haberturk, Akşam, Takvim, Türkiye, Vatan,
Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün
• Economy: Dünya, Yeni Radikal
• Sport: Fanatik, Fotomaç, Efsane Fotospor
• Regional : Yeni Asır
Magazine Summary
•
Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova
Medya, Türk Medya, Vatan Group, Vogel.
•
Magazine readership and magazine subscriptions are very low in Turkey.
Outdoor Summary
•
Outdoor has been a fast growing medium in Turkey with new approaches (mega posters,
3D posters, renovated bus stops & billboards, home boards, bus coverings)
• The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor,
Media Pano, Şehir Işıkları Reklam
•
Due to extreme demand, early reservations are a must
•
AÇIAK - Technical committee for outdoor measurement has been formed to launch an
outdoor research
Cinema Measurement
•
TGI Turkey provides the following topics on cinema :
• audience profile
• frequency
• recency
• type of movie preferred
• origin of movie preferred
•
Fida Film provides ad-hoc cinema viewers profile surveys
•
Number of tickets sold in cinema is measured through box office receipts by
Warner Bros.
•
Adspend is reported by Bileşim from the figures of Fida Film
Culture & Tourism
Regions
Black Sea
Marmara
Eastern
Anatolia
Aegean
Central Anatolia
Mediterranean
Southeastern
Anatolia
Sightseeing
•
İstanbul(the biggest city)
•
Ankara (the capital)
•
İzmir (typically Aegean)
•
Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)
•
Mediterreanian coast (Antalya, Alanya, Fethiye,..)
•
Safranbolu in Black Sea
•
GAP (largest development project)...
Activities
•
Yachting
•
Mountaineering
•
Underwater diving
•
Golf
•
Conventional Facilities
•
Hot Springs&Spas
Transportation
•
Railways: 8699 km
•
Highways: 426,906 km
•
Waterways: 1200 km
•
Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun,
Trabzon
•
Airports: 98
•
Heliports: 20
Source: World Fact Book/Turkey(2012)
Holidays
•
National Public Holidays:
January 1: New Year's Day.
April 23: National Sovereignty and
Children's Day
May 19: Ataturk Commemoration and
Youth and Sports Day
August 30: Victory Day
October 29: Republic Day
•
Religious Public Holidays:
Kurban Bayram (Eid al Adha)
Ramazan Bayram or Seker Bayram
(Eid al Fitr)
Working Hours
•
Government Offices
Monday-Friday (8:30-12:30) , (13:30-17:30)
Saturday-Sunday (closed)
• Banks
Monday-Friday (8:30-12-00) , (13:30-17:00)
Saturday-Sunday (closed)
• Shops
Monday-Saturday (9:30-13:00) , (14:00-19:00)
Sunday (closed)
• İstanbul Covered Market
Monday-Saturday (8:00-19:00)
Sunday (closed)

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