This Presentation is Provided By Markam

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Markam / Turkey Presentation/ 2010
This Presentation is
Provided By Markam
Markam Pazarlama Yönetimi ve Marka İletişimi Danışmanlığı
Eski Üsküdar Yolu
Bodur İş Merkezi No:8/38
34752 İçerenköy / İSTANBUL
Phone: 0216 469 39 34
Fax: 0216 572 72 85
Web: www.markam.com.tr
E-mail: markam@markam.
Turkey Country Overview
Country
Formal Name: Republic of Turkey
Short Form: Turkey
Term for Citizens: Turk(s)
Capital: Ankara
Geography
Area Total: 780,580 sq.km
land: 770,670 sq km
water: 9,820 sq km
Borders
Land Boundaries: 2627 km
Border countries: Syria(822 km), Iran (499 km), Iraq(331 km),
Greece(206 km),Georgia(252 km), Bulgaria(240 km), Azerbaijan(9
km), Armenia(268 km)
Coastline: 7200 km
Black Sea in the north,
The Mediterranean in the south and
The Aegean Sea in the west
In the northwest the Sea of Marmara(internal see)
Turkey with Border Countries
Source: cia.gov
Terrain
Mostly mountains, narrow coastal plain, high central plateau (Anatolia)
Turkey is a land of mountains, streams, lakes, green plains and thick forests.
Taurus mauntain
Giresun/Garbis Özatay
Climate
Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot,
moderately dry summers.
Interior, shielded from Mediterranean influences by mountains, has continental
climate with cold winters and dry, hot summers.
Eastern mountainous area has inhospitable climate, with hot, extremely dry
summers and bitter winters.
Rainfall varies, ranging from annual average of more than 2,500 millimeters on
eastern Black Sea coast to less than 250 millimeters in central plateau area.
Natural Resources
Antimony
Coal
Chromium
Mercury
Copper
Borate
Sulfur
Iron
Ore
Hydropower
Arable land
İstanbul : City at the Crossroads
Population: 11 million
Courtesy of Garbis Özatay
Demographics
Population
2007 estimate 71,158,647 (17th )
2000 census
Density 93/km² (102nd )
0-14 years : 24.9% (male 9,034,731/female 8,703,624)
15-64 years : 68.1% (male 24,627,270/female
67,803,927
23,857,507)
65 years and over: 6.9% (male 2,253,383/female
2,682,132)
(2007 est.)
Source: world factbook
Population Density Map
Population Estimates and Projections
Source: BUCEN-IDB
Current and Projected Population by Age and Sex(in thousands)
Source: usaid.gov
Population
(000)
Population Growth
1975
1980
1985
1990
1997
2001
2004
2005
2006
2007
2008
2009
40,020
44,430
50,300
56,210
63,980
68,610
70,560
71,610
72.610
70,586
71.517
72.561
corbis.com
Working Age Population
The share of working age population in the overall population in Turkey has started to
increase significantly. This stands out as a very critical advantage when compared to the
demographic trends of Europe.
This ratio is at a decreasing trend for the EU countries, while it’s rising in Turkey. Ratios of
both EU and Turkey will be equal in 2010, and then Turkey will overtake Europe.
Sectoral Distribution of Employment
Turkey’s total population = 72 million
Agriculture (33 %) = 23 million
Services (43 %)
Industry (24 %)
= 30 million
= 17 million
Agriculture
33%
Industry
24%
Services
43%
Sectoral Employment and Demographic Trends, 1999 index 100
SES Estimates and Projections
2002
2005
2010
A
2,019,000
3,136,500
4,404,000
B
4,711,000
6,273,000
8,074,000
C1
10,768,000
11,849,000
13,946,000
C2
20,190,000
22,304,000
23,488,000
DE
29,612,000
26,137,500
23,488,000
Religion
Muslims: 99.8%(mostly Sunni)
Other: 0.2% (Christian and jews)
Languages
Turkish is the official language.
Almost all educated Turks have command of a
foreign language.
English is the dominant language for
international business.
German and French also spoken.
Turkish (official) - 82%
Kurdish - 17%
Arabic
Armenian
Greek
Education(%)
0,3
0,1
2,8
Doctorate
5,7
12,7
51,9
Post Graduate
Graduate
26,5
Vocational&Technical
School
Junior High School
High School
Primary&Pre School
Source: Strateji Mori
Politics
Government
Founder: Mustafa Kemal ATATÜRK
Capital: Ankara
Government type: Democratic Secular Republic
President: Abdullah Gül (August 2007)
Prime Minister: Recep Tayyip ERDOĞAN (November
2002)
Minister of Foreign Affairs: Ahmet Davutoğlu
60th Turkish Government
Government
Administrative divisions: 81 provinces
Independence: 29 October 1923
Suffrage: 18 years of age
Legislative branch: Grand National Assembly of Turkey(TBMM)
Judical Branch: Constitutional Court, Court of Appeals
Parliament (Turkish Grand National Assembly)
The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament composed of
550 deputies. Elections are based on proportional representation subject to a national
threshold of 10%.
Elections take place every 5 years. The TGNA, as well as the President, can decide to hold
new elections before the period of time is completed. Only if 5% of the total number of
seats are vacated (death, resignation, etc.) an intermediary election is held.
MPs are elected by party list, drawn up by absolute discretionary power of party leaders.
Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.
After two years as MP, they get lifelong privileges.
The TGNA works in the form of commissions which prepare legislation etc.
The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on
declaring war, martial law or emergency rule; it approves international agreements, general
or special amnesties.
The laws passed by the TGNA are promulgated by the President within 15 days. The
President may refer the law back to the Assembly for reconsideration.
The TGNA elects the President of the Republic.
Distribution of the Seats in the Parliament
Name
Number of Seats
AKP
337
CHP
97
MHP
69
BDP
20
Independent
11
DSP
8
DP
1
TP
1
Total
544
Military
Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command
(includes Naval Air and Naval Infantry), Air Force, Coast Guard Command,
Gendarmerie (Jandarma)
Military age: 20 years of age
Military manpower availability : 20,213,205
(males age 16-49)
Military expenditures - dollar figure: $12.15 billion (2003)
Military expenditures - percent of GDP: 5.3% (2005)
Economy
List of Countries by GDP
Rank
Country
GDP (PPP) $m
—
World
66,228,669
—
European Union
13,881,051
1
United States
13,020,861
2
People's Republic of China
9,984,062
3
Japan
4,170,533
4
India
4,158,922
5
Germany
2,558,908
6
United Kingdom
2,121,766
7
France
1,934,677
8
Italy
1,790,895
9
Russia
1,727,349
10
Brazil
1,701,183
18
Turkey
660,837
Source: List of International Monetary Found
Main Economic Indicators
2007
GDP (billion $ / in
current prices)
GDP Growth Rate (%)
GDP per Capita (Nom.$)
FDI Inflow (billion $)
FDI Outflow (billion $)
Unemployment (%)
Consumer Price
Inflation (%)
Export (billion $)
Import (billion $)
External Debt (billion $)
Source: TUIK, Central Bank of Turkey,
2008
656.6
741.8
4.5
1.1
9,333
10,436
19.1
14.4
-743
-35
9.9
10.3
8.61
10.54
107.2
132.0
170.0
201.8
247.1
284.4
Economic Indicators Forecast
2009
GDP (billion $ / nominal)
GDP Growth Rate (%)
GDP per Capita ($)
2010
657.626
0.4
752.996
1.9
13,174
13,446
Export (billion $)
116.860
122.764
Import (billion $)
151.811
161.265
Source: The Economist Intelligence Unit Forecasts, Jan. 2009
GNP: Gross National Product
GNP growth
rate
GNP per
capita($)
1998
1999
2000
2001
2002
2003
2004
2005
2006
3.9
-6.1
6.3
-9.5
7.9
-5.9
9.9
7.6
6.0
3,255
2,879
2.965
2,123
2,589
3,383
4,172
5,008
5,477
Source: Treasury, Finance Ministry
GNP by Sectors %
1999
2000
2001
2002
2003
2004
2005
2006
2009
Agriculture
15.1
14.0
12.2
11.7
11.8
11.3
10.3
9.2
8.5
Industry
23.0
23.1
26.0
25.5
24.9
25.0
25.4
25.6
28.6
Trade
18.8
19.8
21.2
20.3
20.0
20.7
20.5
20.4
GDP Growth Rate
Source: State Planning Organization
Price Targets and Projections
2004
2005
2006
2007
CPI(1)
10.0
8.0
5.0
4.0
GDP Deflator(2)
8.2
7.9
6.4
4.4
(1) Although the end year target is 12 per cent, realization projection is 10 per cent.
Figure given for 2005 is year-end target and figures given for other years are the
year-end projections.
(2) Projections for average annual increase rate.
Source: State Planning Organization
Inflation Rate
Source: Treasury, Finance Ministry
Banking
Mergers and acquisitions
Focusing on retail banking
Investment banking potential
Joint ventures
State owned banks
Distribution of Total Assets by Groups (percentage)
State-Owned banks
Private banks
Foreign banks
Develop and invest.
Banks
Participation banks
Source: (www.tbb.org.tr )
Business&Trade
Turkey and EU
In December 1999, Turkey became the European Union’s
(EU) first candidate for full membership with a predominantly Muslim population.
For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December
2000.
Turkey’s EU candidacy will pave the way for a series of
additional changes, economic and political as Turkey strives
to align its economy and laws with those of the EU
34 Articles of The Turkish Constitution have been amended and many of these ammendents actually
coincide with the provisions of our National Program.
A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just
35% trust the EU, 45% support enlargement and just 29% support an EU constitution
In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with
Turkey on 03 October 2005
2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide
Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control
The Milestones of Turkey’s Integration with Europe
1949: Membership to the Council of Europe
1952: Membership to NATO
1963: Associate membership to the EEC
1987: Application for full membership to the EC
1995: Customs Union with the EU
1999. Recognition as Candidate for EU accession
Laeken Summit held in December 2001 had important implications for the
membership process of Turkey.
At the Copenhagen Summit held on December 12, 2002, EU submitted December
2004 as a conditional date for Turkey to begin accession negotiations.
In the summit of 16-17 December 2004 the EU leaders decided to launch the
accession negotiations with Turkey on 03 October 2005
Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs
Exports and Imports by main Sectors (US$ million)
Main Industries
Textiles
Food processing
Autos
Mining (coal, chromite, copper, boron)
Steel
Petroleum
Construction
Lumber
Paper
Main Agriculture Products
Tobacco
Cotton
Grain
Olives
Sugar beets
Pulse
Citrus
Livestock
International Trade
Exports- Commodities&Partners
Apparel
Foodstuffs
Textiles
metal manufactures
transport equipment
Germany 11.4%,
UK 8%
Italy 7.9%
US 5.9%
France 5.4%
Spain 4.3%
Source: World Fact Book/Turkey(2006)
Imports- Commodities&Partners
Machinery
Chemicals
Semi-finished goods
Fuels
Transport equipment
Russia 12.7%
Germany 10.6%
China 7%
Italy 6.3%
France 4.8%
US 4.3%
Iran 4.1%
İstanbul Stock Exchange
ISE was established on December 26,
1985
Only stock exchange in Turkey
Not-for-profit government organisation
National market traded value is 86,6
billion US$
Number of companies traded on ISE is
297.
Export Amount by Year
Toplam
150000
140000
130000
120000
110000
100000
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
Toplam
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2007
2910
5746
7134
7457
11662
12959
14715
18106
23224
26974
27774
36059
63167
85479
101000
Source: Referans Newspaper
Export - Import Comparison
150000
140000
130000
120000
110000
100000
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2007
Sum of Export
2910
5746
7134
7457
11662
12959
14715
18106
23224
26974
27774
36059
63167
85479
101000
Sum of Import
7909
9235
10757
11105
14335
22302
22871
23270
43627
45921
54503
51554
97540
138290
Source: Referans Newspaper
Consumption
Consumption by Region
Marmara (%)
Ege (%)
Anatolia (%)
Food
42
21
18
Household
41
22
15
Personal Care
43
20
17
Paper
44
19
17
Diaper
43
15
20
Consumption
Consumption Type
Ratio of Income (%)
Average Cost (YTL)
2004
2005
55
2004
2005
Food
26.4
24.9
235
271
15.5
Alcohol and Cigarettes
4.3
4.1
38
45
17.4
Clothes-Shoes
6.5
6.2
58
68
16.8
Housing and Renting
27
25.9
240
283
17.8
House Furniture
6.6
6.8
59
74
25.5
Health
2.2
2.2
20
24
22.6
Transportation
9.5
12.6
84
138
63.4
Telecomunication
4.5
4.3
40
47
18.3
Culture and Entertainment
2.5
2.5
22
28
26.7
Education Services
2.1
1.9
19
20
10
Otel, Restaurant and Caffes
4.5
4.4
40
48
19.8
Other goods and services
3.9
4.1
35
45
29.5
Total
100
99.9
890
1091
22.7
Source: Turkey Statistical Institute
Icrease (%)
Distribution Channels in Turkey
2000
2001
2002
2003
2004
2005
2006
2007
2,979
3,640
4,005
4,242
4,809
5,545
6,474
7,221
Hypermarket
>2500 m2
129
149
151
143
152
160
164
178
Big Sized
Supermarket
1000-2500 m2
306
357
368
367
396
454
504
568
Supermarket
400-1000 m2
726
835
909
968
1,082
1,258
1,567
1,712
Small Sized
Supermarket
<400 m2
1,818
2,299
2,577
2,764
3,179
3,673
4,239
4,763
Medium Sized
Supermarket
50-100 m2
13,232
13,210
13,555
14,537
15,197
15,076
14,775
14,875
Grocery
<50 m2
136,763
128,580
122,342
124,283
122,781
120,397
116,857
115,221
TOTAL OF MARKETS
152,974
145,430
139,902
143,062
142,787
141,018
138,106
137,317
HYPER, CHAIN AND
SUPERSTORES
Consumption
Approximately 25% of the consumers are in İstanbul, İzmir and Ankara
Marmara Region has almost half of the purchasing power of Turkey
Transportation Preference
Airport Distribution
Technology Usage
Mobile subscribers 1995-2007
Internet Users 1996-2005
Subscribers
Year
Users
1995
437,100
1996
120,000
1996
806,300
1997
300,000
1997
1,610,000
1998
1998
450,000
3,506,100
1999
8,122,000
1999
1,500,000
2000
16,133,000
2000
2,500,000
2001
20,019,000
24,937,300
2001
3,200,000
2002
2003
29,018,801
2002
4,300,000
2004
34,118,000
2003
6,000,000
2005
45,140,000
2004
10,220,000
2006
51,659,000
2007(e)
60,000,000
2005
16,000,000
Year
Source: BuddeComm based on ITU, Global Mobile and company data
MEDIA
Mediaedge:cia
Turkey Media Billings
Estimated Nets – Million USD
Rate Card - Million USD
2000
350.000
1.901
1800
1.665
300.000
297.324
1600
1400
250.000
1.308
238.765
1200
1.058
1000
950
900
930
1.024
924
200.000
879
150.000
800
715
550
600
100.000
400
57.249
50.000
200
0
3.724
1996
5.302
1997
6.432
1998
5.554
1999
7.500
2000
7.145
6.190
2001
2002
Estimated Nets
9.118
2003
18.691
0
2004
2005
2006
Rate card
Source for Rate Card Prices : Bileşim (TV+Print)
Source for Estimated Nets : Turkish Association of Advertising Agencies
The estimated nets excludes below-the-line, production costs, local media spendings, VAT.
2007 JanJun
Adults CPM indexed on TV all time cost
TV
TV
Newspaper
Mags
Radio
Cinema
alltime
Radio
peak
Outdoor
Outdoor
alltime
peak
mono
colour
small
large
Germany
100
132
95
74
25
38
506
2,959
4,520
UK
100
130
30
71
34
39
632
3,590
4,437
France
100
121
151
53
43
56
910
2,466
14,903
Italy
100
119
255
144
45
49
661
4,276
9,401
Spain
100
77
67
75
69
65
563
3,977
3,395
Netherlands
100
104
86
47
19
19
455
2,020
10,901
Denmark
100
110
26
53
5
N/A
402
1,966
2,796
Belgium
100
119
81
42
27
28
294
1,306
3,280
Greece
100
103
104
212
13
50
3,076
7,052
2,689
Russia
100
108
131
302
122
111
5,648
19,146
33,859
Poland
100
120
65
149
42
41
1,834
9,252
12,336
Turkey
100
138
359
1.168
15
N/A
4.700
4.500
21.000
Croatia
100
460
590
477
4
5
N/A
20,874
27,601
USA
100
113
276
76
29
36
256
11,870
5,135
Australia
100
168
50
146
88
62
3,415
13,768
44,995
Japan
100
62
35
63
128
64
157
4,610
N/A
China
100
54
1,314
240
7
N/A
4,038
1,944
2,436
Top Advertisers 2006 (Jan-Dec)
PRODUCT
$ (list price)
ADVERTISER
$ (list price)
COCA-COLA
3.299.786.426
ULKER
16.150.066.626
HEAD&SHOULDERS SHAMPOO
2.402.537.880
P&G
15.340.302.053
COLA TURKA
1.554.315.134
UNILEVER
8.726.929.883
ISTIKBAL PRODUCTS
1.481.810.549
COCA-COLA CORP.
6.306.187.966
YAPI KREDI BANK WORLD CARD
1.310.891.270
ARCELIK
5.340.523.020
PEPSI
1.267.502.576
BENCKISER
5.121.214.656
ULKER KALBIM BENECOL
1.243.599.791
DANONE
3.731.550.753
KILIM FURNITURE
1.231.000.538
NESTLE
3.610.085.862
MILLIYET NEWSPAPER
1.172.922.216
VESTEL
3.225.485.403
IS BANK MAXIMUM CARD
1.157.582.004
HAYAT CHEMICALS
3.212.297.502
BELLONA PRODUCTS
1.134.758.225
BLENDAX AQUA SHAMPOO
1.085.807.685
TURKCELL
3.182.349.035
ARIEL AUTOMAT DETERGENT
1.080.585.916
FRITO-LAY
3.069.012.476
ETI
2.982.929.645
ISTIKBAL
2.856.663.828
YAPI KREDI BANK
2.550.280.972
TURKIYE FINANS KATILIM BANKASI
EVKUR
1.019.701.454
971.190.826
Source : Bileşim
Press+TV+Outdoor+Cinema Expenditures
Television Measurement
Research Company
: AGB Nielsen Media Research
Methodology
:People meter system, based on minute ratings. Digital TV
measurement has started in 2005.
Sample Structure
: Total of 2.500 households. Represents 56,2 million people age
5 and above.
Coverage
: 34 cities, 31 provinces
Frequency of data
: Daily
Content
: All viewership data
Television adspend is measured by Bileşim.
Channel Profile
Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8,
Kanal 1, Cine 5
News/Economy : NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT
Haber, 24 TV, Haber 7, STVHaber,
Music : Number 1, Kral, Dream TV, MMC, Powerturk TV
Digital : Digiturk, D-Smart
State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int
Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV,
Marmara TV, Ege Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk,
Vizyon TV, Olay TV
Theme : Discovery Channel, National Geographic, History Channel
Media Consumption
Reach %
Weekly Magazines
2
Monthly Magazines
6
Cinema
7
Internet
19
33
Newspaper
Radio
44
Outdoor
54
TV
84
0
20
40
60
80
100
Average time spent viewing TV (ATS) for total individuals is 307 minutes a day*
Source: AGB Nielsen Media Research/TGI Turkey Spring 2007
TV, radio, newspaper : daily reach
Cinema : monthly reach
Internet : weekly reach
Target : Total Individuals (15+)
Period : Sep 2004-Aug 2005
*Source: AGB Nielsen Media Research
*Target : Total Individuals (5+)
Radio Measurement
Research Company
: KMG Research
Methodology
: Diary method
Sample Structure
: Total of 12.900 panel members.
Represents 23.5 million people age 12 and above.
Coverage
: 24 cities
Frequency of data
: Quarterly
Content
: All radio listeningship data
Radio adspend is measured by SAM Research.
Station Profile
Top 10 most listened to radio stations broadcasting Turkish music are : Kral FM, Süper FM,
Power Türk, Alem FM, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses.
Top 10 most listened to radio stations broadcasting foreign music are : Metro FM, Power
FM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz
Eylül, Radyo ODTU, Radyo Nostalji.
Source: KMG Research;Turkish Radio Audience Survey 2006/Quarter 4
Target Group : Total individuals (12+)
Press Measurement
Turkish National Readership Survey
Research Company
: TNS Piar
Methodology
: Face-to-face interviews
Sample Structure
: 48,000 interviews per year Represents 47,3 million people
age 15 and above.
Coverage
: 26 cities, 24 provinces
Frequency of data
: Quarterly
Content
: Readership profiles and reach figures of daily newspapers with
circulation 10,000+, newspaper supplements, weekly and monthly magazines with
circulation 5,000+
Newspaper adspend is measured by Bileşim.
Newspapers
Average Daily
Circulations
2006 *
Daily Reach
**
POSTA
639,494
2,689,000
HÜRRİYET
551,898
1,884,000
SABAH
453,715
1,842,000
ZAMAN
566,285
1,425,000
FANATİK
242,548
1,301,000
MİLLİYET
285,938
1,059,000
AKŞAM
217,086
981,000
TAKVİM
268,509
842,000
FOTOMAÇ
240,789
829,000
TÜRKİYE
213,154
570,000
VATAN
208,004
567,000
GÜNEŞ
127,671
388,360
CUMHURİYET
66,171
313,000
YENİ ASIR
48,194
309,000
RADİKAL
37,224
270,000
YENİ ŞAFAK
108,550
242,000
FOTOSPOR
93,286
210,140
BUGÜN
80,638
186,000
ŞOK
58,815
89,110
OTHERS
521,221
n.a.
Total Daily Circulations
5,029,192
*Source: Yay-Sat/BBD
Period : Jan-Dec 2006
**Source :Turkish National Readership Survey Wave 8-11 / 2006 – Dec. ’05 – Nov. ‘06
Title Profile
General News: Posta, Hürriyet, Sabah, Zaman, Milliyet, Akşam, Takvim, Türkiye, Vatan,
Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün, Şok
Economy: Dünya, Referans
Sport: Fanatik, Fotomaç, Efsane Fotospor
Regional : Yeni Asır
Magazine Summary
Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova
Medya, Türk Medya, Vatan Group, Vogel.
Magazine readership and magazine subscriptions are very low in Turkey.
Outdoor Summary
Outdoor has been a fast growing medium in Turkey with new approaches (mega posters,
3D posters, renovated bus stops & billboards, home boards, bus coverings)
The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor,
Media Pano
Due to extreme demand, early reservations are a must
AÇIAK - Technical committee for outdoor measurement has been formed to launch an
outdoor research
Cinema Measurement
TGI Turkey provides the following topics on cinema :
audience profile
frequency
recency
type of movie preferred
origin of movie preferred
Fida Film provides ad-hoc cinema viewers profile surveys
Number of tickets sold in cinema is measured through box office receipts by
Warner Bros.
Adspend is reported by Bileşim from the figures of Fida Film
Culture & Tourism
Regions
Black Sea
Marmara
Eastern
Anatolia
Aegean
Central Anatolia
Mediterranean
Southeastern
Anatolia
Sightseeing
İstanbul(the biggest city)
Ankara (the capital)
İzmir (typically Aegean)
Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)
Mediterreanian coast (Antalya, Alanya, Fethiye,..)
Safranbolu in Black Sea
GAP (largest development project)...
Activities
Yachting
Mountaineering
Underwater diving
Golf
Conventional Facilities
Hot Springs&Spas
Transportation
Railways: 8671 km
Highways: 426,906 km
Waterways: 1200 km
Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun,
Trabzon
Airports: 117
Heliports: 18
Holidays
National Public Holidays:
January 1: New Year's Day.
April 23: National Sovereignty and
Children's Day
May 19: Ataturk Commemoration and
Youth and Sports Day
August 30: Victory Day
October 29: Republic Day
Religious Public Holidays:
Kurban Bayram (Eid al Adha)
Ramazan Bayram or Seker Bayram
(Eid al Fitr)
Working Hours
Government Offices
Monday-Friday (8:30-12:30) , (13:30-17:30)
Saturday-Sunday (closed)
Banks
Monday-Friday (8:30-12-00) , (13:30-17:00)
Saturday-Sunday (closed)
Shops
Monday-Saturday (9:30-13:00) , (14:00-19:00)
Sunday (closed)
İstanbul Covered Market
Monday-Saturday (8:00-19:00)
Sunday (closed)

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