Pubblicita su cartografia Navteq

NAVTEQ is the leading provider of comprehensive digital map information
and related content for mobile devices, Internet mapping applications,
automotive navigation systems and enterprise solutions.
NAVTEQ Media Solutions offers highly engaging, content-embedded radio,
TV and digital advertising. We are leading the next advertising evolution
with a fully scaled Location-Based Advertising platform.
NAVTEQ Maps are viewed over 100 million times a day
and are powered through a dynamic portfolio of mapping customers.
In Dash Vehicle
Virtually every major car manufacturer
and navigational system vendor uses NAVTEQ in one or more of its products.
Your message in here…
PND Devices
NAVTEQ has a majority of the market
share in North America & Europe for portable navigation devices.
Your message in here…
Internet & Wireless
NAVTEQ is the leading map data supplier
in North America and Europe.
Good advertising moves people.
Great advertising moves with them.
NAVTEQ Media Solutions
Personalized Content = Increased Response
Time of Day
LocationPoint Advertising:
Engage your consumer with
unique messaging and offers
while they are in your area,
mobile, and ready to make a
key purchase decision.
User’s Location
POI Targeted
COFFEE SHOP
NAVTEQ Direct Access™
NAVTEQ is the leading provider of comprehensive digital map information
and related content for mobile devices, Internet mapping applications,
automotive navigation systems and enterprise solutions.
NAVTEQ Media Solutions offers highly engaging, content-embedded radio,
TV and digital advertising. We are leading the next advertising evolution
with a fully scaled Location-Based Advertising platform.
NAVTEQ Maps are viewed over 100 million times a day
and are powered through a dynamic portfolio of mapping customers.
NAVTEQ Direct Access™
In Dash Vehicle
Virtually every major car manufacturer and system vendor uses NAVTEQ in one or more of its products.
Portable Navigation Devices (PND)
NAVTEQ is the leading map data supplier in North America and Europe.
Internet & Wireless
NAVTEQ provides mapping data to millions of wireless customers on their mobile devices.
NAVTEQ Direct Access™
Approximately 99% of locations
included and verified
Ramada Lake Shore Drive
4900 South Lake Shore Drive,
Chicago - (773) 288-5800
Direct Access locations are distributed to
hundreds of our mapping customers
Our maps are viewed more than
100 million times a day
POI Search – Example on Portable Navigation Device
71% of navigation owners look up a POI
(Point of Interest) at least
2-3 times per week*.
*NAVTEQ Research, November 2007
Direct Access™
Enhanced verification of your locations:
Cleanse: Fix raw data files with screeners for
common errors & value checks
Normalize: Format for ease of retrieval and data
consistency
De-duplication: Removal of duplicated POI within
the database and/or merchant lists (example, two
POIs have same location, different names)
Geocode: Link the POI location to specific location
on the map
Direct Access™
Enhanced verification of your locations:
Phone verification: confirm phone number and address
of business
Satellite imagery: locate business on map
Online web scraping: if phone number is incorrect
check on internet
Field teams: utilize them to drive streets and verify
information
Categorize: link content to POI category for easy
retrieval (i.e. McDonald’s is listed within the restaurant category and will be
listed in each device under that POI category)
DIRECT ACCESS:
ENHANCED VERIFICATION
EXAMPLES
Direct Access™
New Form Entry
Direct Access™ – Satellite imagery verification
View satellite or aerial imagery in patented NAVTEQ database
Direct Access™ – Satellite imagery verification
Select and Link POI (point of interest)
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New Coverage Expansion
Before
New Coverage Expansion
After
NAVTEQ Direct Access Results Example
Category
Added or
Modified
Locations
Deleted
Locations
Hotel 1
140
471
22
Hotel 2
702
775
61
Restaurant
404
4,911
140
Fuel Station
4,065
11,439
709
272
5,258
75
1,750
5,465
89
Pharmacy
Bank
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Matching
Locations
Average Merchant Results

Direct Access ensures ~99% inclusion within the map database

NAVTEQ adjusts on average, ~30-50% of data received from merchants
Direct Access - Timeline to market
Merchant provides data file
Process Starts
Data in pre-set
format
(Average is 2 weeks)
Cleanse
Normalize
De-duplication
(Average is 2-6 weeks)
Geocode
On average, 50-60% of
locations stick to our map.
For locations that do not use geocode, we manually verify the locations
(average is 4-8 weeks):
1. Phone verification 2. Satellite imagery
3. Online web scraping
4. Field Teams
OEM or Service Provider Implementation
Wireless
[~1-12 months]
Internet
[~1-12 months]
Auto
[~12-18 months]
NAVTEQ Direct Access™
Benefits include:
• 99% of locations included and verified
• Guaranteed inclusion in the NAVTEQ®
map which is distributed to hundreds of
mapping customers
• Dedicated NAVTEQ account manager for
hands-on assistance
• Prioritized data processing
• Direct Access Merchant website to access
location data
• Extensive verification process
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Why Direct Access with NAVTEQ?
We go the extra mile and maintain high-quality map data by:
• Verification of your data through several quality
assurance processes
• Leveraging an enormous distribution channel (PND, auto,
wireless) allowing “one
“one-stop shopping” for you
• Deadline to be included in Q4 2009 upload: July 13, 2009
"
In a quickly changing world, NAVTEQ Direct Access™ offers us the
opportunity to feature our business location changes on the most
broadly used navigation map.
"
— Frank Desvignes, Responsible for Marketing and Communications at BNP Paribas
NAVTEQ Introduces
Location Advertising is a new form of marketing
LocationPoint™ Advertising
communication
that provides advertising to consumers
NAVTEQ LocationPoint™ Advertising is a new
form of communication
that provides advertising to consumers based
on their
locations.
based
on their
current or future locations.
NAVTEQ LocationPoint™ Advertising
Enables You to Reach Your On-the-Go Consumers
NAVTEQ LocationPoint™ Advertising
• A powerful and unique mobile advertising service
which – for the first time ever – combines GPSbased proximity, contextual and demographic
targeting, integrated location-based advertising
engagement, and the delivery of mobile coupons.
• Provides a global one-stop shopping location-aware
ad network inside navigation and location relevant
applications and devices.
• Enables advertisers to deliver GPS-targeted
advertising to consumers as they navigate their lives.
• Utilizes patented ad serving technology.
3
Consumer Perceptions
“
One of the effects of this flat-lining
lining
economy is the growing attraction of
frugality and thriftiness across all classes
of society. It is here that mobile coupons
have a constructive role to play, both in
rewarding loyal customers and also in
ensuring repeat business in a
hardscrabble market.
”
Kahn, Mickey: Mobile Marketer,
Mobile Coupons Address the Mood of the Moment: frugality”
March 9,2009
Source: IPSOS Place Based Dynamic Content Products and
Advertising Research
NAVTEQ LocationPoint Advertising enables you to
reward customers with coupons. Our proprietary
research shows:
– Consumers accept (and even expect)
advertising in exchange for content.
– Consumers seek value-added information in
the right context.
– Consumers value ads that are seamlessly
integrated into the user experience.
Your Next Turn with Navigation & Wireless Advertising
This new form of advertising delivers context and
location-relevant creative to consumers through
their portable devices.
Navigation Devices
Wireless Devices
NAVTEQ LocationPoint™ Advertising on Navigation Devices
Advertising within a PND (Portable Navigation Device) delivers your
message to a large and rapidly growing audience. PND sales are projected
at 1.2B units* by 2013 worldwide.
Location Relevant:
Reach your consumer when they’re in your
neighborhood and close to making a purchase
decision.
Integrated:
Incorporate your offer into the content so that
your message seamlessly adds to the user
experience.
Compelling:
Provide consumers compelling calls to action
such as click to route, click to coupon, click to call.
Easy to buy:
One buy gets your message distributed through
the NAVTEQ LocationPoint Advertising Network.
*Source: Gartner
Garmin Main Menu – Ad Displays
Ads will rotate during the consumer’s experience:
When the device is turned on
Point of Interest Search
Checking for traffic information
When an ad is served to
a device, the user has
the option to interact
with the ad by simply
clicking on it.
When stopped or at
the final destination
Coupon
Coupon Display
CLICK FOR COUPON
•
The ad will show:
– Display Name
– Display Tagline
– Distance & time to location
– Address of the location
– Phone number
– Map button
– Directions button
•
The coupon button is a touchable
button that will display a page to
the user with the coupon related
information
User can access archived
ad/coupon
Copy up to 36 characters long
Ability to change copy weekly
•
•
•
8
LocationPoint Advertising-Navigation
•
Current Coverage in North America
– Over 90% of the US population
• 71 Markets
•
Customizable, targetable ads
– Target by market with a different brand/ad
– Target by POI category
NAVTEQ LocationPoint™ Advertising on Wireless Devices
Hyper-Targeted:
• Target your customers based on their exact location and
proximity to your retail locations and the time of day.
Integrated:
• Incorporate your offer into the content so that your
message seamlessly adds to the user experience.
Compelling:
• Deliver value-added offers within relevant content that
entice your customer to take action.
Results-Oriented:
• Receive detailed campaign metrics to track and optimize
ROI and eliminate advertiser waste.
Easy to Buy:
• One buy gets your message distributed through the
NAVTEQ LocationPoint Advertising Network.
10
10
NAVTEQ LocationPoint™ Wireless Flow
1
Advertiser sets up
an ad campaign
and sets locations.
2
Ad server searches for ads based
on location and criteria, and
delivers the ad to the device.
•Location
•User preference
•Time of day
Device/application calls the ad
server to check for ad availability
based on location and user ID.
Device reports user interaction
for tracking and reporting.
3
4
Device/application plays or displays the ad.
User responds to find out about the offer.
5
6
User interacts with the ad, chooses
calls to action (ie, click to call, click to
route, click to map).
11
NAVTEQ LocationPoint™ Loopt Example
Map Banner Ad
The advertiser’s banner will
appear on the top bar. To view
a larger screen of the
ad/coupon consumer needs
to click on the ad.
Landing Page
Coupon Page
View the ad and choose to perform
actions such as view coupons, visit
advertiser’s website, call and view
maps and directions.
Users view and interact with
the intent to redeem at the
nearest retail location.
PinPoint Campaign
LocationPoint PinPoint
Campaign: Targeted to
geographic area around
advertiser’s storefront
locations.
•Deliver ads
based on the user’s
location and their relationship to
your retail location.
•Most appropriate
for brands
which own or franchise their own
physical locations.
•i.e. retailers, restaurants,
hotels, entertainment
venues, etc.
13
VantagePoint Campaign
LocationPoint VantagePoint
Campaign: Not tied to physical
storefronts. Served in broader
geographic area such as a
neighborhood, metropolitan
area, or entire country.
•Delivered to
user within the target
area.
•Most appropriate
for brands whose
objective is highly targeted and
interactive mobile ad campaigns.
Drives brand awareness and direct
response.
•i.e. phone calls, coupon
delivery, etc.
14
NAVTEQ LocationPoint™ Advertising Metrics
Campaign metrics will be
provided on a regular basis.
•Click throughs
•Impressions
•Calls to action
•i.e. click to call, click
to coupon, click to
route
NAVTEQ Direct Access™ Enhances your LocationPoint™ Experience
•
Ramada Lake Shore Drive
4900 South Lake Shore Drive,
Chicago - (773) 288-5800
We verify the accuracy and inclusion of your retail locations
and include them in our core NAVTEQ map.
We have mapping partners that reach
millions of customers
•
Our core NAVTEQ map is distributed to hundreds of
mapping customers.
•
These maps are viewed over 100 million
times a day.
“In a quickly changing world, NAVTEQ Direct Access
offers us the opportunity to feature our business
location changes on the most broadly used
navigation map.”
—Frank Desvignes, Responsible for Marketing and Communications at BNP Paribas
NAVTEQ is Leading the Location Based Advertising Space
17