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Hubert Burda Media
Company Overview
01
Company Overview
In 2012, external sales totalled € 2.450 billion. Each day, about 8,800
employees entertain and inform millions of people while earning the trust of
customers and partners.
04
Company Overview
Consolidated sales (in millions of €)
2007
Domestic
Publishing*
2011
Domestic
Publishing*
Foreign
Publishing*
Foreign
Publishing*
Digital*
Digital*
Printing
Other
Printing
Other
*In the business year 2011, the arrangement of the business units Domestic Publishing, Foreign Publishing and Digital was changed to reflect the internal reporting
structures; the figures from the previous year were adjusted accordingly.
05
Company Overview
Media in Transition
„Technology is eliminating barriers and making
it possible to understand and meet customer
needs and desires more effectively. Burda has
set for itself the goal of being close to its
readers, users and customers.
We can reach our readers and customers – and
create unique worlds of life for them – through
our magazines and portals. And, where they
want us to, we also make transactions possible
for them.“
Dr Paul-Bernhard Kallen
CEO
02
Company Overview
Magazines are
part of life
11
Company Overview
burda style
60 years of history, and still leading the way in media transition
burda style
60 years of history, and still leading the way in media transition
1965
Circulation of BURDA MODEN
reaches one million
8 March 1987
BURDA MODEN is the first Western
magazine to be published in Russian in the
Soviet Union. According to Raisa Gorbachev,
the fashion magazine was "a contribution to the
democratization of women in the Soviet Union."
1995
BURDA MODEN
is published in China
1952
Single pattern
production starts
that’s my
2001
Burda goes online
www.burdafashion.com
PIs: 11.9 million / Visits: 545,145
(Date: May 2011)
January 1950
100,000 copies of the first
issue of BURDA published
“Fashion is a language
everyone understands
– a global power.”
Publisher and visionary
Aenne Burda in the
1960s
2004
BURDA MODEN is published in 16
languages and 89 countries worldwide.
2009
Relaunch: from issue #8/09,
BURDA MODEN will become
burdastyle
Online launch of burdastyle.de
2012
burdastyle expands to nonmedia fields such as education,
fairs and vacations
burda style magazine continues to be the brand
cornerstone and epicentrum
burda style is the biggest DIY fashion
magazine in the world.
Published in 17 different languages,
it is now synonymous with fashion and
style in 99 countries (!).
burda style also stands for
 highest quality standards
 fashion trends translated into
sew-it-yourself models
 patterns that work
 creativity & inspiration
 uniqueness
However having moved from a mass-market position to a
specialist niche creates need for a new business model
burda style print line extensions
Broadening the scope and providing more specialist content
Weddings…
Kids…
Crochet…
Patchwork…
burda style products
Creating products that help consumers with their favorite pastime
• burda style book collection
• burda style calenders
• burda style exclusiv fabrics
• burda style branded haberdashery
• burda style ready to go sewing kits
•…
burda style experiences / education
Giving readers a chance for brand experiences and deepend relationships
• 7 day sewing vacation in France
• € 1.500 per person (travel not included)
• 12 participants per course
• sell-out rate 100%
• re-booking rate 60%
• new experiences to be added!
burda style events / charity
Giving readers a chance for brand experiences and deepend relationships
• partnering with major crafting events
• activating international user base for
charity
• enabling education projects in Africa
• to come: organzing own crafting fairs
burda style online community
Digital brand experience which puts the interactive community at the center
eLearning
Project
Sharing
(Tutorials, Videos,…)
Patterns
(Ordering, Downloads)
Products
Books
(Fabrics, Yarns,
Haberdashery)
Newsletters
Kits
Affiliate
Commerce
(Pre-packaged sewing
kits)
burda style business model
Creating additional revenue streams ensure improved size and profitability
• new revenue streams have created growth after decades of decline
• new fields of activity prove to run at higher profit margins
• deepend consumer relations open up many additional areas of interest
• new business model is easily transferable to new regions / countries
Thank you for your attention