2015 Media Kit - McKnight`s Long Term Care News

2015 Media Kit
The news you need
1
The news you need
The industry’s trusted source for news, information, analysis and perspective
Our readers, your customers … the industry decision makers
Our 43,000+ readers are the purchasing engine for the $150 billion-plus nursing home market.
They are:
• The owners and top executives who determine business strategies and policies.
• The executive directors/administrators who oversee and carry out day-to-day operations.
• The Directors of Nursing (DONs) and their assistants who oversee resident care.
What we deliver … the most dedicated and engaged readers in the industry
• 1 00% of McKnight’s Long-Term Care News subscribers personally request receiving the magazine each year.
• More providers prefer to read McKnight’s than its three competitors combined.
• McKnight’s is # 1 in market share, according to IMS, at press time.
• McKnight’s was rated #1 in every subject area in the Readex study of industry reading habits.
Source: 2011 Readex Reader Preference Survey
AUGUST 2014 • VOL. 35, NO. 8 •
www.mcknights.com
Across
generat
Michael G
future le
in the spo
om
cknights.c
• www.m
Sex an9d• the
www.mcknig
hts.com
r
senio
Pa
SEPTEMBER 2014 • VOL. 35, NO.
ll
Gayle Do
knows
Page 70
and electronic media.
Dave Shusterich, President
Accessible Systems, LLC
AHCA’s Elise
Smith knows
finance policy
Page 72
Medicare rates will
rd5
increaseHead
2%ingintowa
201
Berklan
m
Photo: Office of Bill Nelson
ds
QAPI on minip
of leadersh
Pages
52-60
Surveyor ‘help’
leads to chaos
a single payer?
Scrap hospital
rule: experts
ters
Legal Mat
ns
Decisio
Design
O’Connor
Berklan
Feature
34
36
37
MDS: A team event
Page 54
AL supply up
SNFs in decli
Dollars and
sense
Photo: Office of Rep. Joe Courtney
placed in McKnight’s printed
Harkin: Divert funds
from SNF settings
tt have par
Ezekiel Emanuel, M.D.
homes tha rovement
Nursing
Imp
ee
h Quality
nered wit
the last thr
ons over
drastically
Organizati
red
ive
e del
years hav ssure ulcer rates and
By Elizabeth Newman
reduced pre , according to new
use
An Ohio nursing home says resirestraint
nt figures.
dents became defiant after speakred with
governme
viders pai
ing with a state inspector, leading
By Elizabeth Newman
The 780 pro pressure sore rates
uld be
lower
erithe provider to file a lawsuit.
to
rities sho
s
Am
Providers
prio
QIO
the
should
,
expect to be paid
Bonner says mon values.
m by 38% Association
Regency Manor Rehab and
com
cut the
Committee Chairman Bill Nelson
exclusively through managed care
based on
(D-FL)
Quality
Subacute Center in Columbus
can Health early June.
systems by 2025, a former White
in
sued the Ohio Departmen t of
announced n, res tra int use
Health on July 31 over alleged
In add itio 76% am ong the House adviser said in July.
by
ies
led
improprieties during an inspecAccounta ble care organizag fac ilit
shr ive
00 nur sin
tion earlier in the month.
nea rly 1,0 with QIOs to reduce tions and other systems “are really
n
th Newma
althat worked
By Elizabe
now grown enough to provide … Sen. An inspector said residents of
n in a Qu e
By Tim Mullaney
l dec isio
a Tom
Harkin
secure
ters for
unit (D-IA)
were inhas
advocated hard to enable certain
them.
Immediate
A cri tica
rfo rm anc
e, the Cen
primary care to specialty care to disabilities
individuals with
Medicare should cover people
anc e Pe
Jeopardy,toand
reside
what,
In each stat dicaid Services
said outside
ofwere
caregivers
nursing homes and similar healthcare
not
ity As sur
is
tn
pos
facilities.
& Me
who go tosite
ent pla
r
a skilled
-neutral
nursing
Thesehospital care to post-hospital care, By not
facility
respecting
the residents’ preffor
Medicare
Improvem to include, a forme
James
M. Berklan
one QIO.
e report.
support a preceding
,
disabled people.
in its Jun hospital stay,tracts with
voiced his without
erences. Regency contends that
ate, mostlywhether it's physical therapy or Medicaid
con
this policy
& Medicaid
but whom
priv
kbarth has
for
are
are
Hac
hed
dic
n
funds
h
experts
ons
would
Me
recently
morelaw
ual
zati
told the Senate
easd wit nursing facility
the inspector violated state
A report from Harkin’s staff
irman Glen panel he leads pus
ing.
Centers for
at the ann
- organi
d LivCommittee
PAC Cha
ups charge
or
rehabilitat
the
out
said
iste
gro
Med
ion
fit
and
st
ily
Special
Ass
cial
flow
and
ts,
Rep.
toward
s
Joe
-pro Courtneyvid
for
on Aging.
people
men
by telling residents
(D-CT)
ers boo
wanting last year said 200,000 working(right)
has pushed for better Medicare rates
they should
Services offi conference.
acute pay
services,”
t populationoss the two not-forHeMe
are pro
for SNFs.
Ezekiel
ienIncreasingly
Emanuel,
dic
sponsored
the
Pat
M.D.,
alth
Improving
for
,
hospital
ey
homeAccess
NA
He
g
ing
not
to
patients
Medicare Coverage Act 2013.
and
have
to take
communi
ldin
medications
Mullan
ty-based
inpaNADO
or be
similar acr 13 report help
American ent
age people remain “unfairly segarebeing
By Tim
s in an interview withof Reuters.
esare
lities and
d team bui
placed
res said
quality. The
Junein observation
confined
services
C’s
“You nee d care,” said Alice Skilled nursing faci lities should com , Me
their will.
—against
and away
ation rep
from nurs- regated” in nursing homes.
lly care By John O’Connor
ecia
Services
status dPA
ings
tere
espare
anditie
therefore
ion faci
theyMedicaid
also have
ineligible ality Assisoci
Since the survey, residents have
This
“the pegs each year’sing homes
er direca meager pay hikeOnce
treat- sett
person-cen
ilar s are orth
rehabilitat
viewed
ope- Qu When
under a new
payment rate to theinsurance
of
forSim
D., RN, form
lectively.
coverage
costs of goods tried to flee—
n. tient equal payments for
h
lefunction”
ofwit
follow-up
m col
services,
ts
re stated.
the unit by scaling abill is largely due to a “nursing home
— which he believes
welcome
exa mp
Bonner, Ph. led nursing divisio
When
nd, the ason
for patien
receive
str on gnews?
, the Medica
ng
m the and services needed
Sen.
panelists
C fou
Tom
skil
to provideunveiled
noted.
gra
Harkin bias” in Medicaid, they say.
The
“two-mid- In
courtyardby
fence
er pro
sourcee ofssu
, MedPA
and
ati on for ing some conditions Commission stro
“they're
have
that
tor of the
ulc
refused
increase
ons
nd
going
—
re
to
namely,
ing
get”
diti
fou
— these
care, when considering
art
a
con rule” goo dto“st
night
pre
ry
nans as
inflation.(D-IA).
the
reduce
medications, Regency asserts.
longhowthe
QA PI is
federal QI
in Ark—
nt Adviso
The
e, for defi
ort to dic kin g thi s ameant
government
O
bill
me
would
provider
car
rep
seems
prohibit
groups
Pay
st
The
red
states
e
2015
will
the
rate be
would
late
complete
nte
derive from His
maobservation stays
is not an effective
g hom
rke d, on making
“Commun
The
operator isity
policy.
ems think- proposed in its
Integratio
seeking
person-ce
reim- n from making people ineligible
e wointent
cuts
almost
al nur sin
a 2.4%
market
nt” for new
and for syst
basket updateAct”
delivery
ilities hav
such
several fac
poisolution,
for
systems.”
testifiers
es,“integrated
ped a rur else.
bursement
said.l- heleverywhere
of at
monetary
is aimed
ing quality . One area of quality Congress.
damages,
speeding
nt rehab C acknow
for postimple- home- or community-based
best practic nts and
reduced
by 0.4% after required and a restraining
Inp
Aatie
better
s is
Insurers
option
l payments
lementthe
have alignment
care
the impThat’s
MedPAis to scrap
effioptions mentation of the Supreme
order related to
ing, she said for many facilitie
assessme
many longSite-neutra
uce
ed, and
adjustments, CMS explained
t risklesson
testthat
encourage ts’ pro
rule
ent
uld red
due to a “particular disability,”
people
tocols,these
spend
promp
directives coming from the Court’s
prowith
qualify- asterm
nge wo
provider groups, but in15-year-old
careased
ien
improvem ion, she noted.
care would
providers
state.
training are
taking a proposed
the cha
uctions
Olmstead
rule.
ingestime
red
o- acute and a focus on pat g,” edg
e-b
uct
ruling.
as
a
n
hospital
enc
the
That according to a June 24 statement
.
inpatient,
The
facility
evid
But
QA
from
is
“caught
the
they
alarm red working with ass
plan toAH
likely American
in the
ncy
will resemble
set tin
ments.
c, comcurtheypay
Healththe
ing to the increase Mediargued.
IRF
Care
called
Proposed
Asso-decision
mo in cie ds “re gar dle ss of
strophi
ord
for
legislation
middle,”
governme
me
“CMS is
acc
and
with
cata
care
a
nt
the
payments
Departmen
from
O
g
be
the
by
Senate Health, Educa2% inrent
t
not
2015.
Kaiser
ciation
Permanen
updatin
son, CE
n
uld accomplish
President
would
teand
at nee
managed
wo
CEO Markfunding
ined.
this,
and
of Health
certain Facility reimbursements through
to be
rk Parkin
contradicti
spread ng
ciations on p surveyors look
outlegal
Health
more tion, Labor & Pensions (HELP)
ers determ
Parkinson
care6model,
. said Ma
new
American
hel
payment
mission
Ezekielcommented
systems already pay the program are
predicted.that
guardian decisions as well as
n hisevenly
order to
Bonner said president of the
al Center for
for Committee, which Harkin chairs.
t care projected to rise
11,000 members are “pleased” court among care settings
erently,”
ld
8
SNF services without a quali- cumulatively
tion/Nation
Residen
orders related to treatment,
n
alarms diff rovement area cou
by $750 million.
Care Associa
with the adjustment. n
fying hospital stay, they noted. n
care
Regency attorney Jeffrey W. Van
Wound
Another imp recurrent falls. n
The
Centers for Medicare 10
e
urc
&
For more, see page 4
So
ing
are
ress
Wagner told McKnight’s. n
12
Softw t’s annual
be add
Nursing
t & Policy
McKnigh
14
Paymen
tware and
sof
at
k
ies
loo
16
Compan
Resident care
IT
6
24
Technology
Special
M.
By James
ewsco
Quarterly/N
gressional
J. Ferrell/Con
effective advertising is the ads
• News
• Business & Marketing
• Design
• Opinion
• Feature Stories
• Buyer’s Guide
• Product Focus
• New Products
• Classified Ads
• Careers
• Profile
es rates
MedPAC uargre setting
blind to c
Photo: Scott
that without a doubt, our most
In every issue
Bonner
I can honestly say
esy of Alice
Photo: Court
s are
Report: QIO rs
ce
reducing ul
Lenders Source
Wound care
Nursing
8
10
Payment & Policy
12
Companies
14
Technology
17
Legal Matters
Design Decisions
24
Find out where
the money is
Pages 38-40
By Tim Mullaney
Nursing home inventory is
tinuing its slow but steady do
ward trajectory, accordin
quarterly data released in Jul
the National Investment Ce
for the Seniors Housing & C
Industry.
The well-established trend
increasing interest in assisted
ing and decreasing demand
nursing care continued: Assis
living inventory growth reache
historic high in the second quar
of 2014.
Seniors housing construct
overall continues to be modera
noted Charles W. Harry Jr., NI
managing director and director
research and analytics. The annu
inventory growth rate for the qu
ter was 1.5%.
“Assisted living’s invento
grew by 3.1% and marks its fa
est rate of growth ever within th
NIC MAP ® time series, whic
dates back to 2007,” Harry state
Inventory growth for nursin
care was minus–0.1%, slight
stronger than the minus–0.2%
that was posted in the first qua
ter of the year.
Nursing home occupan c
dipped from 88.4% in the firs
quarter to 88.2%. n
Photo: Thinkstock
35, NO. 7
Photo: Sharon Gekoski-Kimmel/MCT/Newscom
4 • VOL.
JULY 201
Resident care
Wound care
Nursing
6
8
10
Payment & Policy
12
Companies
14
Technology
17
Legal Matters
22
What your customers are saying
Time and time again, the team
at McKnight’s Long-Term Care News
Publication reader
would select
McKnight’s
Long-Term
Care News
level of professionalism and perfection in
market.
Pam Selker Rak, President
CommuniTech, LLC
Readex, an independent research
company, conducts the industry’s
“blind” reader survey.
Here is one of the key findings:
More buyers in the $150 billion
long-term care industry prefer
McKnight’s Long-Term Care News
over its top three competitors
combined.
16%
(if they could only choose one)*
delivers on their promises through a high
the strategic programs they offer to this
Provider
We’re
#1
Purchasing involvement
78% Involved in some way
42% Approve/authorize
23% Recommend/specify
13% Involved in some other way
* 2011 Readex Reader Preference Survey
Advance for
Long-Term Care
Management
7%
Long-Term Living
56%
7%
No answer
8%
Whose site do your customers visit?
36%
mcknights.com
long-termcare.advanceweb.com
17%
ltlmagazine.com
16%
providermagazine.com
16%
0%
10%
20%
30%
40%
50%
Custom digital solutions
Website: www.mcknights.com
Product Buzz E-Newsletter
SpotlightOn — Co-branded E-blast
• 2014 Silver (ASHPE) for Best Website/Online Presence,
2014 Award of Excellence (APEX), 2010/2011/2012 Silver
and 2008/2009 Gold for Best Online News in Healthcare
•M
ore than 75,000 unique viewers monthly and just over
225,000 page impressions
•Your message will reach the top decision makers in the
senior care industry
•Click-through rates that are well above industry average
•Marketing options include different size graphic units, text
sponsorships
• Only website in senior care audited by BPA
• Delivered to over 30,000 readers every Wednesday
• Highlights latest products/services and vendor news in
the industry
• Graphics and text sponsorships available
• Cost effective way to promote your message,
downloadable files, case studies to 30,000 of
our industry professionals
• Co-branded within our Spotlight On template
• Delivered ‘From’: McKnight’s on behalf of ‘your company’
for third-party credibility
Breadcrumb: $1,950 Large IMU:
$2,750
Small IMU:
$1,950 Half page ad unit: $4,950
Leaderboard:$2,450Prestitial: $4,950
Ticker:$4,950
McKnight’s is currently the only industry publication
that offers BPA-audited Web traffic data
Daily Update E-Newsletter
• Reaches more than 30,000 industry professionals
every business day
• 2013 ASHPE Gold for Best E-newsletter
• Short concise format including three top news stories
• Number one entry point to our award-winning website
• Sponsorship opportunities are text only
Premium position: $5,750
Banner position: $6,500
Standard position: $3,450
All prices are net per month, unless otherwise noted
All e-newsletters are opt-out
Primary Banner:
Secondary Banner:
Tower ad:
Breadcrumb ad:
$3,950
$3,250
$3,150
$2,400
One e-blast: $5,500
Three or more e-blasts:$4,500
Weekly Roundup E-Newsletter
10 Minutes On
• Every Friday morning, 30,000 readers receive our
newest e-newsletter
• We recap the top 5 events of the week and take a sneak
peek at the week ahead
• Our only single-sponsored e-newsletter
• Sponsorship includes your banner across the top of the
page, and your large IMU in the lower right hand corner
• Distributed on-demand to over 30,000 recipients
• Six- to eight-slide presentation with PowerPoint and
recorded audio
• Program showcased within McKnight’s co-branded player
• Viewers must register to view program
• A great, informative lead-generation tool
Sponsorship: $6,950
$6,950
Mobile (fastest growing digital)
Webinars
$2,950
One webinar: $17,500 Three or more:
Questions, survey, files etc. are a la carte
$15,500
Awards/Tradeshows/Directory
2015 Calendar of Events
LeadingAge Future of Aging Services
March 16-18
Washington, DC
NIC Skilled Nursing Investment Forum &
Seniors Housing Regional Symposium
March 31 - April 2
San Diego, CA
ACHCA Convocation & Exposition
April 11-15
San Antonio, TX
ALFA Spring Conference
May 4-7
Tampa, FL
McKnight’s National Awards: The numbers say it all!
2012
Best Senior
Living Industry
Resource
AHCA/NCAL Convention & Expo
October 4-7
San Antonio, TX
LeadingAge Annual Meeting
November 1-4
Boston, MA
2010-14
109
Gold Best News
Section
#1
Overall Awards
for editorial
content in print
and online
13
Awards for Best
Website and
Online News
Section
NADONA Conference
June 6-10
Atlanta, GA
NIC 25th National Conference
September 30 - October 2
Washington, DC
13
Awards for Best
News Section
Publication of
the Year 2009
2014
Best
2013
Blog awards
(numerous)
Gold Best
E-Newsletter:
Daily Update
Best Special
Supplement
(McKnight’s Industry
Directory)
ASHPE — American Society of Healthcare Publication Editors • ASBPE — American Society of
Business Publication Editors • APEX — Awards for Publication Excellence
Staff List
Vice President, Publisher: Karmen Maurer
Tel: (970) 689-3813
e-mail: [email protected]
Art Director: Mark Speakman
Tel: (847) 559-2884, Ext. 206
e-mail: [email protected]
VP/Associate Publisher/
Editorial Director: John O’Connor
Tel: (847) 559-2884, Ext. 202
e-mail: [email protected]
Senior Production Manager: Michelle Zuhlke
Tel: (646) 638-6126
e-mail: [email protected]
Editor: James M. Berklan
Tel: (847) 559-2884, Ext. 203
e-mail: [email protected]
Senior Editor: Elizabeth Newman
Tel: (847) 559-2884, Ext. 204
e-mail: [email protected]
Senior Staff Writer: Tim Mullaney
Tel: (847) 559-2884, Ext. 205
e-mail: [email protected]
Group Circulation Manager: Paul Silver
Tel: (646) 638-6063
e-mail: [email protected]
Publishing Coordinator: Kathryn Fallucco
Tel: (847) 559-2884, Ext. 201
e-mail: [email protected]
East Coast Account Manager:
Denise De Vito
Tel: (847) 559-2884, Ext. 214
e-mail: [email protected]
Midwest/West Coast Account Manager:
Ginger Kost
Tel: (630) 406-1376
e-mail: [email protected]
Classified Sales Specialists
Gary Bauer
Tel: (561) 665-6040
e-mail: [email protected]
2015 Editorial Calendar
Issue and Deadlines
Special Feature
Special Report
How To
Buyers Guide
Product Focus/
Events/Value Added
January
Finance
Information Technology
Furnishings/Design
Bathing/Lifts
Resident Security
Medication Management
Rehab
Infection Control
Rehabilitation
Professional Development
March
Laundry/Housekeeping/
Chemical
Skin Care/Incontinence
Information Technology
Design: Furnishings & Furniture
Fall Prevention/
Resident Monitoring
NIC Symposium
April
Information Technology
Professional
Development Guide
Rehabilitation
Resident Security
Laundry/Housekeeping
Space 2/12/15 Material 2/26/15
Design: Furnishings & Furniture
LeadingAge Conference
May
Renovation/Design
Bathing/Lifts
Finance
Wound Care
Bathing/Lifts
ACHCA Convocation
ALFA Conference
June
Wound Care
Infection Control
Medication Management
Medication Management
Wound Care Products
WOCN & NADONA Conference
July
Skin Care/Incontinence
Furniture & Furnishings
Wound Care
Software Source
Laundry/Housekeeping
August
Rehab
Laundry/Housekeeping/
Chemical
Resident Security
Lender Source
Infection Control
September
MDS
Bathing/Lifts
Information Technology
Resident Security
Skin Care & Incontinence
October
Activities/Brain Fitness/
Dementia Care
Dealmaker’s Handbook
Medication Management
Rehabilitation
Infection Control
Space 8/11/15 Material 8/24/15
Beds
NIC Conference
AHCA/NCAL Convention
November
Finance
Wound Care
Professional Development/
Online Education
Continuing Education
Medication Services & Delivery
LeadingAge Annual Meeting
December
Information Technology
Infection Control
Design
Skin Care & Incontinence
Information Management/
Software
Space 11/13/14 Material 11/26/14
February
Space 12/10/14 Material 12/23/14
Space 1/9/15 Material 1/23/15
Space 3/12/15 Material 3/25/15
Space 4/13/15 Material 4/24/15
Space 5/14/15 Material 5/28/15
Space 6/16/15 Material 6/29/15
Space 7/14/15 Material 7/27/15
Space 9/2/15 Material 9/16/15
Space 10/8/15 Material 10/23/15
Industry Directory
Space 10/2/15
Material 10/16/15
* Information subject to change
Advertising Rate Card
Display Black and White Rates (Gross)
1x
Page
3x 6x 12x 25x36x
7350 67105600 5300 51505000
Island 1/2 page5425 4940 4175 3960 3850 3740
1/2 page
5075 45753800 3650 3500 3385
1/3 page
4590 41753460 3260 31752620
1/4 page
3555 3225 2725 2575 24252280
Bottom Line
2075 18101600 1380 1240 1110
Position Charges (Gross)
Color Charges (Gross)
Cover 4
960
4 color per page
1,800
Cover 3
630
4 color per spread
2,685
Cover 2
825
2 color standard per page
Center spread (4C only)
675
2 color standard per spread 1,080
Editorial page
285
PMS color
Page 5
545
PMS color per spread
735
880
1,215
Midwest/West Coast
Account Manager:
Ginger Kost
Tel: (630) 406-1376
e-mail: ginger.kost@
mcknights.com
Haymarket Media utilizes only US printing plants and US paper mills in the production of its magazines, journals and digests which have earned Chain of Custody certification from FSC ® (Forest Stewardship Council ®), SFI (Sustainable Forestry Initiative) and from PEFC (Programme for the Endorsement of Forest Certification Schemes), all of which are third party certified forest sustainability standards.
Requested file format: High-Resolution PDFX1a
Gary Bauer
Tel: (561) 665-6040
e-mail: [email protected]
Vice President, Publisher:
Karmen Maurer
Tel: (970) 689-3813
e-mail: karmen.maurer@
mcknights.com
East Coast
Account Manager:
Denise De Vito
Tel: (847) 559-2884, Ext. 214
e-mail: denise.devito@
mcknights.com
Digital File Formats
Classified Sales Contact
Display Sales Contacts
Line Screen (B/W, 2/C, 4/C): Maximum 133; acceptable 120
Classified Black and
White Rates (Gross)
2 column x 2” or 1 column x 4”
Density: B/W, 2/C maximum 160% to 170%; 4/C
maximum 260% to 280%
1x 4x 12x
990
950
890
Quarter Page 1,340 1,300
Half Page
2,1302,0702,000
1,210
Color Rates: Add $95 for 2-color or $235 for 4-color
Full page non-bleed: 7.25” x 10.00”
Classified Ad
Size Specifications
2 column x 2”
3.42”w x 2”h
Set trim marks to: 7.75” x 10.50”
Full Page Trim
7 3⁄4”w x 101⁄2”h
1 column x 4”
2”w x 3.42”h
Quarter Page
3.42”w x 4.125”h
⁄2 Horizontal
7”w x 41⁄2”h
1
⁄2 Vertical
31⁄4”w x 91⁄2”h
1
⁄2 Square Island
5”w x 63⁄4”h
1
⁄4 Horizontal
7”w x 21⁄4”h
1
⁄4 Vertical
15⁄8”w x 91⁄2”h
1
⁄4 Square Island
33⁄8”w x 5”h
1
⁄3 Horizontal
7”w x 3”h
3) DPI for Halftones should be between 266-304.
4) Raster images cannot be enlarged more than 125%.
5) Please do not use PDF Writer, as it is not suitable
for printing.
Proofs: B/W, 2/C, 3/C ads require a digital proof
at 100% size of the file supplied. 4/C ads require a
Kodak Approval or equivalent SWOP standard color
proof at 100% size of the file supplied. In order to
ensure that everything runs smoothly, we require
SWOP-certified or Kodak Approval hard copy color
proofs for new ads. If ads are supplied without a
color guide, 100% of actual ad size, then McKnight’s
cannot accept responsibility for final printed color
and content. Haymarket Media will not be held responsible if no proof is provided.
Paper Stock: 45# Grade 4 Stock
Inserts and Postcards: Contact sales representative.
(Live Area: 15”w x 10”h)
1
2) All spot colors must be converted to process
CMYK. We print 4-color.
7) Please place crop marks on documents only if
submitting a full page ad with bleed. Bleeds should
be set to .25” from trim size. Trim size for full page
is 7.75” X 10.50”.
Bottom Line
7”w x 11⁄8”h
Double Page
151⁄2”w x 101⁄2”h
1) NO RGB, INDEX or LAB colors in graphics.
6) When submitting a pdf, please make sure all fonts
are embedded within document. TrueType, MultiMaster and Composite fonts are not recommended.
Issue trims at: 7.75” x 10.50”
PLEASE NOTE:
When supplying a spread,
please supply PDF as
TWO SEPARATE FILES
Standard Colors: Red (100% magenta and 100%
process yellow), magenta, process yellow, cyan
and green (100% cyan and 100% process yellow).
Colors conform to Standard Web Offset Printing
(SWOP) specifications.
Tips and Reminders for Preparing Digital Creatives:
Display Ad Size Specifications
Full page bleed: 8.00” x 10.75”
Mechanical Specifications: Accepted Materials:
Electronic Digital File. A SWOP standard proof of
the file supplied at 100% size is required for all ads.
Typesetting, camera work, stripping, scanning,
film conversion and file manipulation will be billed
at cost when required to convert to a useable electronic digital file.
Half-Horizontal
7”w x 4.125”h
Half-Vertical
3.42”w x 8.65”h
Full Page Trim
7 3⁄4”w x 101⁄2”h
Shipping Instructions: Printing materials and
instructions to:
Ad Production Department
McKnight’s Assisted Living
Michelle Zuhlke
114 W. 26th Street, 4th Floor
New York, NY 10001
Phone: (646) 638-6126
Fax: (646) 638-6120
E-mail: [email protected]