docTotal area 19.200 m2
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Total area 19.200 m2
Bílá labuť department store l presented by Transakta and Naxos presented by TRANSAKTA There were once two malting houses with large gardens on the current site of the White Swan department store. These buildings were collectively known as „U bílé labutě“ (literally: At the White Swan). In the 1930’s, Jaroslav Brouk, a businessman and co-owner of the Brouk and Babka department store purchased the site. Just before the Second World War, he had the old buildings demolished and built the present department store. This funcionalist building was designed by the renowned architects, Josef Kitrich and Josef Hrubý. The store´s name, the White Swan, was inspired by the history of the site. Internal communications consisted of two xed stairwells and ve large express passenger lifts. The escalator from the ground to the rst oor was the rst such moving staircase in Prague and caused something of a sensation. The front façade of the building consisted of a glass panel measuring 30 x 18 meters. This was glazed with opaque silver-gray insulating glass which consisted of a glass-wool lling sandwiched between two clear panes of glass. The ceremonial opening of the building took place on 19 March 1939. Since then a number of changes have been made to the building. Under the former political regime the building continued to serve as a department store. As a result, we were able to welcome the store’s 400 millionth visitor soon after the Velvet Revolution on 15 August 1990. The department store has been registered on the UNESCO Heritage Buildings list since 1994. Since 1992 the White Swan has been owned by Transakta a.s. Transakta has made a number of signi cant improvements to the building, including the addition of a mezzanine to the rear part of the Ground Floor. Transakta is a joint stock company, which as well as operating and managing shopping centres, also owns and operates a number of hotels in central Prague. Bílá labuť department store l History Transakta currently intends to enhance the current White Swan department store concept, with a particular focus on the structure of the store and on services. These changes will be consistent with the building’s prime location on Na Poříčí Street. The White Swan is right at the heart of this thriving boulevard - which is undergoing very significant redevelopment. The entire area is becoming increasingly business-focused due to the construction of new off ice space for international companies (banks, insurance companies and auditors). There are also numerous hotels and shops in the vicinity. As a result of these changes, which we have been able to confirm with market research, Transakta is intent on positioning the White Swan as a new flagship store in the heart of Europe. The White Swan’s unique combination of architecture, atmosphere and high-quality renovated retail space creates an environment that is attractive to leading brands. The White Swan looks forward to discussing tailor-made retail space reconstruction and modification with prospective tenants. Bílá labuť department store l History 1939 The White Swan department store is a Prague icon. It is also one of central Prague´s most popular retail destinations with more than 400 million shoppers having passed through its doors since it opened in 1939. The building was designed by world-famous architects Hruby and Kittrich, who also designed the Czech Pavilion at EXPO 56 in Brussels. Since 1994 the building has been listed on UNESCO´s heritage list. The renovated historic architecture of the White Swan department store creates unique business and o ce spaces. These premises are ideal for those seeking to enter or to expand their presence in the Central European retail market. White Swan department stores, a division of Transakta a.s., is proud to o er you an opportunity to link the story of your brand with facilities and reputation that have no equal in Central Europe. Bílá labuť department store l History The Czech Republic is in the heart of Europe. Prague, the capital city, has an extensive transport infrastructure including an international airport and motorway connections to Germany and to other neighbouring states. Zone III Zone II Zone I Key drivers of the Prague economy are tourism, conferences, and the presence of many multi national companies. For these companies the Czech Republic is, because of its geographic location, a hub for Central European trade, logistics and support. The White Swan department store is on Na Poříčí Street. This street carries high volumes of pedestrian traffic because it links the central city’s pedestrian zones with: • Prague’s main and regional railway stations, • the central international bus station and • three important Metro (underground) stations. There is also a tram stop immediately in front of the White Swan which bears the department store’s name. Zone I Within a 15 km radius ca. 1.27 million inhabitants Zone II Within a 30 km radius ca. 1.67 million inhabitants Zone III Within a 50 km radius ca. 2.07 million inhabitants Bílá labuť department store l Location 500m 1000m Atradius Credit Insurance N. Národní Pokladnice s.r.o. Ataccama Software Kieser Training GmbH Danube House Nile House 300m Těšnovský tunel Rohanské nábřeží Ministerstvo dopravy České dráhy 100m Ministerstvo zemědělství Rohanské nábřeží Equa bank a. Rohanské nábřeží IBC Crown Worldwide MoversCitroen Allianz Quistor Central Europe Hotel Hilton Klimentská ČR Stmicro electronics J&T Banka Next S.r.o. Jurys Inn DWC Hofírek Prague Hotel ČeskáConsulting spořitelna HappylifeMucha S.r.o Bílá Labuť Hotels: Hilton, IBIS, Imperial, Bílá Labuť Best Western, Hotel McDonald’s AXA, Century Old Town Prague, Atlantic, Mariott. Swend S.r.o. Metro FLORENC line B, C Muzeum Prahy BUS GE Money Bank Significant Retailers: Miele, HTC, shoe shops, clothes shops, chemists, jewelers, watchmakers, pharmacy, The U Hájků shopping Arcade, opticians, bookshop, Pizza Coloseum, etc. Restaurants/Cafés: KFC, McDonald´s, Starbucks, Subway, etc. Náměstí RepublikyUniCredit Services/O ces: Florentinum o ce center, Allianz, Kapsch, ČSOB Bank, Hypoteční Bank, AXA swimming pool and fitness facilities, Uni Credit Bank, J&T Bank Rai eisen Bank, KPMG, Komerční Bank, Česká spořitelna Bank, ČS stavební spořitelna Bank, etc. Metro Masarykovo nádraží - line B Metro Nám. Republiky - line B Billa Celnice Hotel Mariott Institutions: YMCA, The National Youth Information Centre, Law Courts, Ministry of Transport, Ministry of Agriculture, etc. The right location in central Prague Na Poříčí Street is a busy street that connects Prague´s historical centre with key domestic and international transport hubs. It also boasts consistently high levels of pedestrian tra c throughout the week. In the immediate vicinity of the White Swan department store there is signi cant o ce and commercial space together with supporting retail premises and services. There are also a large number of hotels in the area. Na Poříčí Street is the prime retail location. Bílá labuť department store l Map of Central Prague Transport: Metro (Underground) stations of A, B and C lines within 2 - 5 minutes walking distance Main Railway Station - 3 min Masaryk Railway station - 2 min International Bus Terminal - 1 min Tram - 1 min Parking: Florentinum, U Hajku, Palladium, Na Porici street, Petrske Square, etc. HERITAGE ZONE GOLDENCROSS CENTER Bílá labuť department store l Map of Central Prague Local Development Bílá labuť department store l Map of Central Prague Na Poříčí street Masaryk Railway Station Bílá labuť department store l Na Poříčí street - visualization Project Florentinum o ce centre Florentinum is real estate project of an administrative centre that will match all the clients' requirements for the high quality administrative services and retail, including underground public parking. Florentinum is being built on the street Na Porici, just opposite the White Swan department store and will include 55.000 m² with 49.000 m² of o ces on 9 floors and 7.500 m² of retail space offering a comprehensive array of everyday services (supermarket, chemist, pharmacy, client centres...) and public space on the piazza and within the renewed Des Fours Palace garden. Florentinum Bílá Labuť The project is in the construction phase and is expected to be finished in the 4Q 2013. Bílá labuť department store l Florentinum - visualization Fasade Bílá labuť department store l Visualization Entrance Bílá labuť department store l Visualization of entrance Ground floor Bílá labuť department store l Visualization of interior Typical floor Bílá labuť department store l Visualization of interior Fourth floor Bílá labuť department store l Visualization of interior Roof Bílá labuť department store l Visualization of roof and panoramic view Location / f loor 2nd basement 1st basement Ground floor Mezzanine 1st floor 2nd 3rd 4th 5th 6th 7th 8th 9th Total area Total retail area Total warehouse area Total o ce area Total area Type of space Area warehouse Lidl (long lease) retail spac e retail space retail space retail space retail space retail space retail space offices + warehouse o ces o ce s o ce s 2100 2100 2030 850 2200 1900 1900 1900 1900 1600 420 150 150 Cut o ces retail space warehouse public space 19.200 m2 m² 14.780 2.600 1.820 19.200 Procurement Bílá labuť department store l Dimensions and layouts First basement Groundfloor V. 9 V. 8 J. 7 V. 7 J. 6 10990 850 J. 8a Sedací soupravy J. 13 V. 6 2858 2858 J. 4 J. 5 V. 5 J. 8b J. 2 J. 3 9237 J. 10 2000 1975 2362 3234 J. 9 V. 4 J. 16 J. 1 V. 2 J. 18 J. 21 J. 17 Type of space Tenants Area m2 Type of space Tenants Area m2 1888 J.1 30,9 180 J.2 J.3 8,65 14 J.4 8,7 J.0.1. J.0.2. Lidl J.0.3. Tabák 18 J.0.4. Květiny Puggeto 18 Total Color Řeznictví Fabuš 2104 m2 J.5 14 J.6 31,9 J.7 30 J.8a 47,6 J.8b 50,2 J.9 30,2 J.10 20,8 J.11 38,7 J.12 Fotolab J.13 ARTpap J.14 89,2 J.15 76,4 J.16 J.17 7,41 Teta 327,8 J.18 52,5 J.19 33,6 J.20 26,3 J.21 Total Bílá labuť department store l Layout 64,1 154,6 21,6 1172,9 Color V. 3 V. 1 Mezzanine First floor 1560 J. m.1 J. 1.2. J. 1.3. J. 1.5. 1500 1500 1880 2500 1500 2130 J. 1.4. 2550 1880 J.m.2 J. 1.1. Type of space J.m.1 J.m.2 Total Tenants Area m2 558,7 252,7 811,4 Bílá labuť department store l Layout Color Type of space J.1.1. J.1.2. J.1.3 J.1.4 J.1.5 Total Tenants Area m2 450,5 446 230,5 137,1 445,2 1745,5 Color Second floor Third floor J. 2.1. - Bambule- all toys J. 2.2. - Silex scan quilt J. 3.2. - bytové doplňky J. 3.3. domácí potřeby J. 3.1. - kuchyňské studio 3000 J. 2.4. J. 2.3. 2215 2500 2925 J. 3.4. Elektro 2925 J. 2.5. 1723 2950 2000 2460 2455 2000 J. 3.6. J. 2.8. J. 3.5. Sport J. 2.7. Type of space J.2.1. J.2.2. J.2.3. J.2.4. J.2.5. J.2.6. J.2.7. J.2.8. Total J. 2.6. Tenants Bambule Scan quilt Area m2 460,8 218,2 73,5 100,3 167,2 93,2 168,2 129,1 1406,5 Bílá labuť department store l Layout Color Type of space J.3.1. J.3.2. J.3.3. J.3.4. J.3.5. J.3.6. Total Tenants Area m2 460,9 244,9 173,7 160,1 261,4 129 1430 Color Fourth floor Fifth floor J.4.1. Nábytek- DEFO J. 5.2. J. 5.3. 1501 2500 J. 5.1. U Rozvařilů - Restaurace 2000 J. 5.4. J. 5.5. Type of space J. Total Tenants DEFO Area m2 Color Type of space Tenants U Rozvařilů Area m2 1639,1 J.5.1. 1639,1 J.5.2. 145,7 J.5.3. 148 J.5.4. 43,8 J.5.5. 290,5 Total Bílá labuť department store l Layout 813,3 1446,3 Color Survey of pedestrian numbers in Na Poříčí street Visitors to the White Swan department store in 2012 by gender Average for the year 2012 I. II. 9 - 10 1600 1100 10 - 11 1800 1700 11 - 12 2500 2000 12 - 13 2800 3050 13 - 14 2100 2000 14 - 15 3100 2700 15 - 16 1900 2500 16 - 17 3000 2900 17 - 18 1900 2100 18 - 20 2000 2300 22700 22350 Total 45050 Average for the year 2012 III. expected IV. expected 2200 1500 2500 2300 3500 2700 3900 4100 2900 2700 4300 3600 2600 3400 4100 3900 2600 2900 2800 3000 31400 30100 61500 42% 58% Female Male I. Pavement in front of the street Na Porici II. Pavement across the street Na Porici III. Expected Pavement in front of the street Na Porici IV. Expected Pavement across the street Na Porici Respondents analysed by their current employment Movement of people in the neighborhood of the White Swan department store in 2012 by age Marketing survey from 2012 Marketing survey from 2012 Administration Management % % Businessmen Finance / Real estate / Law Labourers Advertisement / Media Education / Science Health system Services Crafts employment Bílá labuť department store l Surveys 15-20 20-25 25-30 30-35 35-40 40-45 45-50 50-55 55-60 60-65 age What would you like to shop for in the White Swan department store? Marketing survey from 2012 Foodstu s and beverages Fashion Shoes Restaurants % Furniture Electrical appliances Sport Parfumery Jewelry, gold store Visitors to the White Swan department store Movement of tranported people in the neighborhood of the White Swan by means of transport Marketing survey from 2012 (9 am - 8 pm) Marketing survey from 2012 (9 am - 8 pm) present in thousands expected TRAM in thousands BUS METRO CAR 450.000 15 100 300.000 10 50 5 150.000 10 1st basement Bílá labuť department store l Surveys Ground oor First oor Mezzanin Second oor Third oor Fourth oor Fifth oor station Bílá Labuť station Těšnov station Masaryk nadraží station Bílá Labuť station Florenc station Florenc station Nam. Republiky within 100m within 300m within 500m Company Transakta a.s. have appointed company NAXOS a.s. to promote and exclusively offer this project Bílá labuť to a potential tenants. Martin Pilnáček Account manager Kateřina Černá Business manager NAXOS a.s. Holečkova 31, 150 00 Prague 5 Czech Republic Tel: +420 257 314 251 GSM:: +420 603 280 862 Email: [email protected] www.naxos.eu NAXOS a.s. Holečkova 31, 150 00 Prague 5 Czech Republic Tel: +420 257 314 251 GSM:: +420 ¨724 646 572 Email: [email protected] www.naxos.eu Bílá labuť department store l Contacts
