2nd Edition November2013
Transcription
2nd Edition November2013
The Doherty Spectrum Jumpstarting the Holidays pg. 3 Black Friday: Increase in Chaos pg. 2 Photo by Laci Durham 1 Opinion The Spectrum Minimum Wage M inimum wage is a topic that has come into debate several times over the years, but how does it affect us? Minimum wage is a classic example of a good intention, but a bad idea. Minimum wage is the lowest wage permitted by law or by a special agreement. As of now in Colorado the minimum wage is $7.78 and has risen over the years, yet some families still find it hard to make ends meet. The average person that makes minimum wage tends to make around $14,500 to $15,000 annually. “I am a tipped worker at a restaurant, so according to Illinois law I only have to be paid 60% of the minimum wage, or $4.95 an hour. I am a single mother with a 5 month old son. I am worried Editorial by Leah Urie because with the economy going so badly, people aren’t eating out as much or tipping as much,” waitress Jenna S. said. “I have been working at McDonald’s for two years and it is very difficult to make ends meet on only $8.25 an hour. Right now we are dependent on food stamps because the cost of living is so expensive,” cook Roger M. said. People like Jenna and Roger are failing to afford the basic necessities because their lack of pay, and are forced to rely on the government for support. People often find themselves late on bills, without enough money for new clothing, and are powerless to change their situation because of peoples’ lack of education they are forced to have a low wage job, and not only that, currently there aren’t many jobs open. The job market is such an issue that the unemployment rate is high, so people are clinging to their jobs despite the fact they get paid very little. Times are tough and people are getting stressed about money, and are working hard to have a comfortable life. It’s very unfortunate that people have to rely on other resources because the job they work hard for pays them very little. As minimum wage rates rise, people will hopefully have a bright and prosperous future. “Super” Heroes M Editorial by Taylor Green any people always debate what the exact definition of a super hero is. They debate if people need powers to be a super hero or if anyone can be a super hero. People debate what makes a hero super. According to Dictionary.com, the exact definition of a super hero is: a hero, especially in children’s comic books and television, possessing extraordinary, often magical superpowers. Although the definition says you need to have super powers to be a “super hero”, do you really need amazing powers to be a hero? The answer to this question is no, you don’t. Gabriel Inglacius is the hero of comedy,” junior Kennie Richardson said. Although Gabriel does not physically have powers, he still has the ability to make people pee their pants. Of course we have the heroes at home, and the people that inspire us, but let’s not forget the people who protect us and serve our nation. Veterans Day has just passed so let’s all take the time to commemorate and thank the greatest “super” heroes of all, our nation’s military. No matter what the definition says these people are “super” and the defiantly are heroes Everyone has seen at least one superhero movie. Whether is it Superman or Ironman, we can all agree superhero movies are all very entertaining. There is no doubt that everyone has seen a superhero movie. “Cat Women is my favorite,” junior Sara Bishop said. There is not one person in this world that doesn’t have a favorite. Everyone can be a “hero,” maybe not with powers, but we all have the ability to help or save the community and people around us. Editorials 2 The Spectrum News Black Friday: Increase in Chaos Disclaimer: Parents, Staff, and Students: The views and opinions of The Spectrum’s writers do not necessarily reflect the views and opinions of the staff as a whole or Doherty High School. If you have any questions or concerns regarding the content of The Spectrum, please contact the Editor, Olivia Stinett, or the Advisor, Mrs. Bonville. -The Spectrum Staff O ver the years, it seems as if the chaos that always comes along with Black Friday has gradually increased. Deaths and injuries are on the rise and the want for lowpriced bargains is increasing as well. In 2012, Black Friday weekend hit a record of $59.1 billion, up from $52.4 billion in 2011. As the years pass, the number of sales during the Black Friday time period gets higher and higher. What exactly is it that attracts so many people to stores Thanksgiving night? Many believe that the increase in interest pertains to the fact that Americans are becoming more and more of a consuming society. People want more and more, even if Story by Noelle Coultrip they don’t necessarily need it. Unfortunately, a side effect to the increase in shopping is a very large amount of Black Friday-related deaths and injuries. In 2008, three people got trampled to death on Black Friday at a Wal-Mart in Valley Stream, New York. This is just one example of how dangerous this competitive shopping is. In order to decrease the injuries, the Occupational Safety and Health Administration has issued safety guidelines and regulations since 2008. Despite these updates, Black Friday remains increasingly dangerous. Quite a few people believe that large companies are behind the Black Friday chaos in order to rake in more money. This theory is more than reasonable. In a consumeristic society like the United States, all that matters to most people is money. People’s lives are just a small price to pay according to some big businesses. In order to make Black Friday more effective, stores have added new hours, different types of sales, and a bigger online focus; all in an effort to increase sales. In the future, Black Friday sales will most likely increase. Hopefully, without any more deaths and injuries. All we can do is be hopeful that things will change for the better. Brandomania Story by Anna Kusakina I t has become so natural that coffee associates in our minds with “Starbucks”, and when we think about buying food for dinner we mention “Wal-Mart”. We don’t think about how our lives are influenced by brands. We believe in the created images and our subconscious automatically give us a name of a brand connected to the image. That forms some sort of connections “brand-image” in our brains. 75% of our buying decisions are based on emotion. So basically, what’s happening is brand names have a physiological effect on consumers, urging them to choose one product over the other based on their perception of it, rather than hard facts. Let’s dig deeper. Apple, Google, McDonald’s, Coca-Cola…I bet when you read these brand names you imagine their logos without hesitation. Logos, advertising slogans, last TV ads – we can easily recall the entire marketing means. Even if they will wake us up in the middle of the night and ask. I wish we could remember our school lessons as easily. What does it signify? Well, only one thing: people who are responsible for the marketing of companies use neuropsychology – a scientific field concerned with understanding relationships between the human brain, behavior, and mind. So broadly speaking, customers become something like laboratory rats: marketers further an advertising campaign; if people run to local stores to buy a product, it worked. If not, they try something else. But penetrating into kids’ or teens’ subconscious is easier than into adults’. Kids usually try hard to get what they want. So when, for example, a kid sees a toy in the TV commercial, he will “torture” his parents by constant whimpering until they finally give up and buy the toy. So marketers go further: they expand kids’ products market. To the existing huge toy and entertainment industry they add “adult’s” stuff. They use the desire of kids “to be like an adult” and put on the market different kinds of make-up made for little girls and real car models designed for little boys. According to the author of the book “Cinderella Ate My Daughter” (Peggy Orenstein) nearly half of girls from 6 to 9 regularly use lipstick and lip gloss, and girls at the age from 8 to 12 spend on make-up more than $40 every month. When a kid goes to kindergarten and then to school the principle ‘I want the same’ starts to work. So basically the implantation of the desire of buying something in one or two kids’ heads will lead to the expansion of the desire in the group of kids, and this method became widely used by marketers. For example, such a phenomenon as a partisan marketing was born. Approximately 40,000 girls all around the US work at Girls Intelligence Agency that calls itself “a unique organization comprised of approximately 40,000 ‘Secret agents’, ages 8-29, living all over the US. GIA communicate with these Influencers daily, seeking out their opinions, ideas, motivations, dreams and goals and translates that information to help hundreds of corporations in the US to strategically reach and connect with the female market.” In other words, to understand how to increase its sales. Coolhunting is from the same field. Coolhunting was born in 1990s when corporations were fighting for its survival. The job of coolhunters is to make observations and predictions in changes of new or existing cultural trends that will help to sell a product. However, don’t think that adults are not exposed to the principle “I want the same.” Sometimes people buy a special brand to “reflect” their belongings to a group, or just show others: “Look at me, I am cool”. It does not mean you should not buy brand name products, but you need to know the reason why you buy it. Brands are usually overpriced and it is not a guarantee of quality. Therefore, think before buying. Student Life 3 News The Spectrum Biological Clock Story by Jessica Carmona S cientists from UCLA have recently discovered a new “biological clock” that measures the age of the tissues in certain parts of the human body. Steve Horvath, a professor of human genetics at the David Geffen School of Medicine at UCLA and of biostatistics at the UCLA Fielding School of Public Health used methylation, a natural process that alters DNA over time, to develop an “epigenetic clock” that analyzes the effects of age on tissue. Horvath and his team found that a woman’s breast tissue ages faster than the rest of their bodies and that cancerous tissue is, on average, 36 years older than other tissue. Using more than eight thousand samples from prior research into DNA methylation in human tissue, Horvath and his team identified 353 DNA markers from 51 types of cells and tissue, including heart, lungs, brain, liver, cartilage, and kidney that change throughout the lifetime of humans from birth to death. These DNA markers form a pattern that Horvath used to create a statistical model. “[The] First-ever accurate age predictor that works across most tissues and cell types,” Horvath said. Many people have raised the question of whether or not the epigenetic clock would lead further into discoveries of a possible fountain of youth. “It’s another way of saying we fall apart,” Darryl Shibata , M.D., professor of pathology at the University of Southern California’s Keck School of Medicine said. Though it is a way of saying we fall apart, others still wonder whether or not the process may be able to give scientists a way to reverse the effects and make someone live longer than they are predicted to by statistics. “The general idea that you can read a genome and it reflects the aging process is probably correct. But the weakness is that this study doesn’t provide a mechanism, and without a mechanism it’s just a correlation,” Shibata said. Fifty Years Later Story by Laci Durham M id-day on November 22, 1963, in Dallas, TX, one of America’s most beloved political figures was assassinated. Thousands of on-lookers watched as the president they had come to adore was shot, sitting in the backseat of a convertible. At 1:00 p.m. President John Fitzgerald Kennedy was pronounced dead at Parkland Memorial Hospital. His assassin, Lee Harvey Oswald, 24, was arrested an hour later at the Texas School Book Depository. Two days later he too would be shot to death outside Dallas Police headquarters. Nearing the 50th anniversary of these events, 56 year-old Matt Durham is reminded of the ramifications of JFK’s death, and tells of Kennedy’s legacy, as well as the images of Lee Harvey Oswald’s death captured on national TV. “My dad was a rancher and farmer, John Kennedy was a friend to young farmers. The assassination brought a profound sense of loss to our house and our community. Jackie Kennedy was actually the same age as my parents. They identified with her. Being young and vibrant, JFK was the epitome of optimism. He established a sense of enthusiasm in the American people. He created a vision of heightened nationalism and personal responsibility that translated into a time of growing prosperity and social awareness,” Durham, six years old at the time of JFK’s death, said. According to Durham, the years before JFK’s assassination were years of innocence and American enthusiasm. He remembers the simplicity of the time. He recalls things such as his father buying a new tractor in 1961. He is reminded of 1962 when his father bought a new ranch, and the thrill of starting to school in 1963. However, more vividly remembers the abrupt end to these simpler times. “When JFK died, we lost our innocence; we lost that enthusiasm that he was building in the American people. It took a while for our enthusiasm and optimism to return, but our innocence never did. We had come face to face with evil,” Durham recalls. Two days later, Americans were still glued to the television set. This was actually the first time stations had enacted twenty-four hour news coverage of an event, something that would not occur again until September 11, 2001. They watched as Lee Harvey Oswald was being transferred from Dallas Police Quarters to the county jail, and was shot and killed by a Dallas Nightclub owner, Jack Ruby. “As a six year old, the sight of a man being murdered on national television was disturbing and totally unexpected. It was uncom- mon to see violence on TV in 1963. However, with the broadcast of Oswald’s assassination, the world changed for all of us for all time. It seemed that those institutions whose primary purpose was to protect human life had failed terribly within forty-eight hours. We lost more than our innocence. It was like watching a cartoon at first, except it was not a fictitious depiction. It was stark reality. In some ways it was actually like what we saw 38 years later unfold before our eyes with the twin towers,” Durham said. As the anniversary of the tragic event approaches, the world is still fascinated by the Kennedy assassination, and the Kennedy legacy. All across the nation people are uniting in remembrance of JFK. News stories and documentaries are flooding television, covers of commemorative magazines have Kennedy’s face plastered on them, and towns are wholly coming together for remembrance events. A whole new generation is becoming aware of the reality and feeling behind what happened on November 22, 1963, and the events following that dark day in American history. Durham commented on what Kennedy’s vision for future America was, and how he believes Kennedy’s hope and visions are still relevant today. *Cont. after “Jumpstarting The Holidays”* Jumpstarting the Holidays Editorial by Olivia Stinett S t. Patrick’s Day decorations during Valentine’s Day, 4th of July decorations before the last day of school, Christmas tree nurseries before we even get to wear our Halloween costumes – these are the kinds of shopping schedules society currently has. We can no longer enjoy the holidays on the day they occur, but instead, we are forced into listening to Christmas music on the radio before our trick-or-treating candy even becomes stale. With the holidays quickly approaching, this big-business marketing scheme becomes highly prominent With the abundance of advertising on TV, Pandora, and YouTube, many families get their holiday shopping done towards the end of September. Although Black Friday is still a popular date, many do not want the hassle of lines, “Out of Stock” signs, and frantic rushing, so instead, avoid the chaos by completing their shopping in the fall. Some parents even hide their children’s presents for as long as six months! Businesses are overwhelmed with the pressure of expectations to have bigger, better displays, products, and sales every year that they begin to encroach on other holidays. The go, go, go! of our time prohibits the enjoyment of a holiday and expects something closer to a holimonth. Consumers no longer want Black Friday sales; they expect a month or two of sales. “If you don’t have a sale posted on your window, you really won’t get the traffic you want,” store owner Nicholas Han said. We complain about the absurdity of seeing Christmas decorations before the snow and Halloween costumes before school begins, but it is truly the consumers’ fault. Our impatient society is incapable of enjoying life as it comes, and instead, demands more from businesses, forcing them to infringe their sales into other seasons. “In his inaugural speech Kennedy spoke of the ‘passing of the torch’ to future generations. This was one of his biggest symbols of hope. We need to return to that place. In the same speech he spoke his most memorable words, ‘Ask not what your country can do for you. Ask what you can do for your country.’ Our society has lost this sense of nationalism and personal responsibility. We need to strive to regain this perspective. The 50th anniversary of these cataclysmic events is the perfect time to examine ourselves and remember those principles for which JFK literally paid the ultimate price.” Student Life 4 Community The Spectrum I am Thankful For... “My wonderful family and friends” “Concerts and music” “The food I have on the table, and Doherty’s effort to serve those who don’t.” “Brendon Urie” “Ralph” “Harvest of Love” “Christmas, because it’s so close” “My brotha” “Starbucks” Community