elumen expand the possibilities

ELUMEN
EXPAND THE POSSIBILITIES
ELUMEN DOES IT ALL.
ONE COLOR PORTFOLIO –
FOR EVERY COLOR CLIENT.
ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT –
ALL WITH ELUMEN SIGNATURE SHINE.
High-performance, oxidant-and ammonia-free hair color
that delivers brilliant color results, great conditioning and
high shine like no other.
With a full spectrum of light, bright and deep shades, Elumen does it all.
Whether clients want bold new color, precision toning or simply
spectacular gloss - it can all be found in one portfolio.
Try Elumen for your next color client (the results will shine!)
THE ELUMEN DIFFERENCE
UP TO
UP TO
76 %
37 %
more color intensity
compared to
oxidative permanent
hair colors.1
more shine
compared to an
intensive toner.2
Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors.
2
Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
1
NEW GLOSS. NEW DEPTH.
Elumen shades bring out every
subtle variation in brown hair
without taking over her natural color.
And the shine? Pure Elumen.
--“I want to accentuate
my hair‘s natural
dimension without
changing my brown.”
--50 mL NG@6
30 mL BG@7
--“I’ve got news for
anyone who thinks
brunette is boring.”
BEFORE
---EXISTING
SHADE
---LEVEL 6
WITH
HIGHLIGHTS
--50 mL BM@6
20 mL AN@5
10 mL Bl@all
GO BOLD. GO DEEP.
Take her brown to a lush
new intensity with Elumen
deep, bright and pure shades.
NATURAL GLOSS. SHEER MAGIC.
Elumen shades let you achieve
intense gloss without a major color
shift. Her natural color shines through with stunning new dimension.
--“It‘s my red, but with
a boost of luster and
amazing shine.”
--60 mL SV@10
30 mL KB@7
30 mL BK@6
---EXISTING
SHADE
----
--“I love being a redhead,
and I want the world to
stand up and take notice.”
LEVEL 8
---
BEFORE
70 mL KB@7
30 mL RR@all
20 mL KK@all
INTENSE IMPACT. GREAT CONDITION.
For more intense and bold color
effects, Elumen shades deliver
stand-out results, with a healthy
look and feel.
STAY BLONDE. GO GLOSS.
Take natural-looking blonde
to a new level of brilliance and
healthy conditioning with Elumen
light shades.
--“I have the perfect blonde–
and now it‘s matched
with incredible shine.”
--30 mL NB@10
15 mL GB@9
15 mL Clear
BEFORE
--“Just another blonde?
No thanks”
---EXISTING
SHADE
----
---
LEVEL 10
BLEACHED
50 mL SV@10
10 mL AB@9
BLONDE – WITH AN EDGE.
She wants to stand out, with blonde
so pure and brilliant it lights up
the room. You deliver all that plus
intense conditioning she’s never
had before.
THE ELUMEN PORTFOLIO
FROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY
LIGHT
KB@7
BG@7
GB@9
NB@10
NA@8
AB@9
SB@10
SV@10
BRIGHT
AB@6
BM@6
NG@6
BG@6
CLEAR
DEEP
BK@6
BR@6
NA@2
NB@4
NB@5
Bl@all
Tq@all
Gn@all
AN@5
PURE
YY@all
GK@all
KK@all
RR@all
Pk@all
RV@all
VV@all
WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN
THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
ELUMEN WASH
Conditioning shampoo especially
formulated for Elumen hair color, for
up to 2x longer color durability.1
ELUMEN CARE
Care spray for the special needs of
Elumen colored hair – improves combability.
ELUMEN TREAT
Intensive care that supports the
restorative effects of Elumen hair color
and maintains color brilliance.
Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.
1
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
© 2015 Kao USA Inc. #350524AS
Explore the full portfolio and discover endless possibilities. | goldwell.com
ELUMEN DOES IT ALL.
ONE COLOR PORTFOLIO –
FOR EVERY COLOR CLIENT.
THE ELUMEN PORTFOLIO
FROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY
LIGHT
ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT –
ALL WITH ELUMEN SIGNATURE SHINE.
KB@7
BG@7
GB@9
NB@10
NA@8
AB@9
SB@10
SV@10
BRIGHT
AB@6
BM@6
NG@6
BG@6
CLEAR
DEEP
BK@6
BR@6
NA@2
NB@4
NB@5
Bl@all
Tq@all
Gn@all
AN@5
PURE
YY@all
GK@all
KK@all
RR@all
Pk@all
RV@all
VV@all
WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN
THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
High-performance, oxidant-and ammonia-free hair color
that delivers brilliant color results, great conditioning and
high shine like no other.
ELUMEN WASH
Conditioning shampoo especially
formulated for Elumen hair color, for
up to 2x longer color durability.1
With a full spectrum of light, bright and deep shades, Elumen does it all.
Whether clients want bold new color, precision toning or simply
spectacular gloss - it can all be found in one portfolio.
ELUMEN CARE
Care spray for the special needs of
Elumen colored hair – improves combability.
Try Elumen for your next color client (the results will shine!)
ELUMEN TREAT
Intensive care that supports the
restorative effects of Elumen hair color
and maintains color brilliance.
THE ELUMEN DIFFERENCE
UP TO
76 %
37 %
more color intensity
compared to
oxidative permanent
hair colors.1
more shine
compared to an
intensive toner.2
Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.
1
Explore the full portfolio and discover endless possibilities. | goldwell.com
Goldwell is part of Kao Salon Division.
Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors.
2
Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
1
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
© 2015 Kao USA Inc. #350524AS
UP TO
ELUMEN
EXPAND THE POSSIBILITIES
NEW GLOSS. NEW DEPTH.
NATURAL GLOSS. SHEER MAGIC.
STAY BLONDE. GO GLOSS.
Elumen shades bring out every
subtle variation in brown hair
without taking over her natural color.
And the shine? Pure Elumen.
Elumen shades let you achieve
intense gloss without a major color
shift. Her natural color shines through with stunning new dimension.
Take natural-looking blonde
to a new level of brilliance and
healthy conditioning with Elumen
light shades.
--“I want to accentuate
my hair‘s natural
dimension without
changing my brown.”
--50 mL NG@6
30 mL BG@7
--“I’ve got news for
anyone who thinks
brunette is boring.”
BEFORE
---EXISTING
SHADE
---LEVEL 6
WITH
HIGHLIGHTS
---
--“It‘s my red, but with
a boost of luster and
amazing shine.”
--“I have the perfect blonde–
and now it‘s matched
with incredible shine.”
---
---
60 mL SV@10
30 mL KB@7
30 mL BK@6
---EXISTING
SHADE
----
--“I love being a redhead,
and I want the world to
stand up and take notice.”
LEVEL 8
---
BEFORE
50 mL BM@6
20 mL AN@5
10 mL Bl@all
70 mL KB@7
30 mL RR@all
20 mL KK@all
30 mL NB@10
15 mL GB@9
15 mL Clear
BEFORE
--“Just another blonde?
No thanks”
---EXISTING
SHADE
----
---
LEVEL 10
BLEACHED
50 mL SV@10
10 mL AB@9
GO BOLD. GO DEEP.
INTENSE IMPACT. GREAT CONDITION.
BLONDE – WITH AN EDGE.
Take her brown to a lush
new intensity with Elumen
deep, bright and pure shades.
For more intense and bold color
effects, Elumen shades deliver
stand-out results, with a healthy
look and feel.
She wants to stand out, with blonde
so pure and brilliant it lights up
the room. You deliver all that plus
intense conditioning she’s never
had before.
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
© 2015 Kao USA Inc. #350525AS
Explore the full portfolio and discover endless possibilities. | goldwell.com
ELUMEN 2015
CREATIVE MIXING BOOK
FALL IN LOVE
WITH ELUMEN
Stylists all over the world love Elumen,
the extraordinary hair color for creative experts.
From subtle glossing to intensified, extreme looks — their
creations prove that there is nothing quite like Elumen.
To inspire you in your everyday work and beyond, the
most creative stylists in the world have shared their favorite
Elumen recipes with you. Explore them throughout this book and
add some of your own at the end of each section.
————
Mark Leeson
————
GLOBAL CREATIVE AMBASSADOR,
2014 BRITISH HAIRDRESSER
OF THE YEAR
“ELUMEN IS THE
PERFECT COLOR
TO PROVIDE YOUR
CLIENTS WITH
EXPRESSIVE LOOKS.”
DISCOVER
7 CATEGORIES OF
EXCEPTIONAL EFFECTS
FROM GLOSS TO
EXTREME — LET ELUMEN
FEED YOUR CREATIVITY
PAGE 6–15 BLONDE TONING
PAGE 16–21 SUPER LIGHT TONING
PAGE 22–25 RADIANT RED
PAGE 30–45 SPECIAL EFFECTS
PAGE 46–49 GREY BEAUTIFYING
PAGE 50–51 GREY REDUCTION
PAGE 26–29 FAVORITE BRUNETTE
SEXY. ELEGANT. UNFORGETTABLE.
COLOR RESULT
----
LINDA’S FAVORITES
Linda Nillesen
EXISTING SHADE
10P
----
FORMULA
60 ml SV@10 + 2 ml Tq@all
BOXMEER,
NETHERLANDS
SPECIAL TIPS
Color only the regrowth. Blend it out with a comb.
In a world where darker hair dominates — blondes want
to be special. Get inspired by highly individual formulas
and make blonde a personal statement.
COLOR RESULT
----
Tran Thi Thu Ha
HANOI,
VIETNAM
----
EASY GOING
EXISTING SHADE
10N
FORMULA
20 ml YY@all + 20 ml SV@10 + 20 ml Pk@all
COLOR RESULT
----
Jon kihlman
ARVIKA,
SWEDEN
----
STRAWBERRY CRISP
EXISTING SHADE
10N
FORMULA
5 ml KB@7 + 20 ml SV@10 + 10 ml NB@10
+ 1 ml RR@all + 2 ml Pk@all
SPECIAL TIPS
Don’t be afraid.
7
BLONDE TONING
--BLONDE TONING
---
COLOR RESULT
BLUEBERRY PASTEL
EXISTING SHADE
10N
FORMULA
20 ml SV@10 + 20 ml VV@all + 20 ml Tq@all
----
Natalie Riley
RHOSTYLLEN WREXHAM,
UNITED KINGDOM
----
LOVE PINK ORANGE
EXISTING SHADE
10N
FORMULA
20 ml AB@9 + 40 ml KB@7 + 1 ml Pk@all
----
Linda Axelsson
BLONDE TONING
BLONDE TONING
COLOR RESULT
FINSPANG,
SWEDEN
----
COLOR RESULT
VIOLET FEMME
EXISTING SHADE
7N–9N
FORMULA
40 ml NA@8 + 10 ml AB@6 + 3 ml VV@all
----
Ingrid Dedman
TREVALLYN,
AUSTRALIA
----
SPECIAL TIPS
Fantastic overlay on highlighted hair.
Good base to add color too.
8
9
COLOR RESULT
COLOR RESULT
EXISTING SHADE
10N
FORMULA
30 ml Tq@all + 10 ml Bl@all
----
----
Inga Gedoviusa
Mariia Tarkhanova
----
----
RIGA,
LATVIA
SAINT PETERSBURG,
RUSSIA
BLONDE TONING
EXISTING SHADE
10N
FORMULA
60 ml AB@9 + 5 ml NA@2 + 10 ml Pk@all
EXISTING SHADE
8N
FORMULA
1 ml Tq@all + 50 ml SV@10 + 25 ml AB@9
COLOR RESULT
COLOR RESULT
INSPIRE BLONDE
MINT BLONDE
----
----
Frank Burkard
Jennifer Darnell
----
----
SCHWEINFURT,
GERMANY
PHOENIX, AZ
USA
REFLECTION LOWLIGHT
EXISTING SHADE
9N
FORMULA
25 ml NA@8 + 25 ml NB@10
SPECIAL TIPS
Used on blondes for adding depth and
reflection into the hair as a lowlight.
COLOR RESULT
GINGER ROSE
EXISTING SHADE
9A
FORMULA
40 ml KB@7 + 5 ml SV@10 + 5 ml RV@all + 5 ml Pk@all
SPECIAL TIPS
Lift to 9 and color with 9A before applying.
10
----
TEXTMARKER GREEN
WIESBADEN,
GERMANY
EXISTING SHADE
10N
Marie Crowder
Uwe Odenwald
----
----
WARWICKSHIRE,
UNITED KINGDOM
COLOR RESULT
----
FORMULA
2 ml YY@all + 1 ml Gn@all + 15 ml Clear
11
BLONDE TONING
NAVY
COLOR RESULT
----
Ana Costa
MATOSINHOS,
PORTUGAL
----
COLD WINTER
EXISTING SHADE
8N–10N
FORMULA
20 ml AB@9 + 4 ml VV@all + 4 ml AB@6
----
Anna Kozlova
MOSCOW,
RUSSIA
----
COOL FLAMINGO
EXISTING SHADE
9N–10N
FORMULA
50 ml AB@9 + 30 ml NA@8 + 5 ml VV@all
COLOR RESULT
----
Karin Eminger
BAUNACH,
GERMANY
----
12
SMOKY BLONDE
EXISTING SHADE
9N
FORMULA
30 ml SV@10 + 5 ml NA@2 + 10 ml Clear
13
BLONDE TONING
BLONDE TONING
COLOR RESULT
--BLONDE TONING
--COLOR RESULT
NOVELTY PINK
EXISTING SHADE
10N
FORMULA
20 ml BG@7 + 10 ml Pk@all
----
Tran Thi Thu Ha
HANOI,
VIETNAM
----
LOVELY BLONDE
----
EXISTING SHADE
10N
Tatiana Stelmakh
FORMULA
10 ml SB@10 + 5 ml AB@9 + 5 ml Clear
----
SPECIAL TIPS
To get lovely blonde.
14
DE PANNE,
BELGIUM
BLONDE TONING
BLONDE TONING
COLOR RESULT
COLOR RESULT
GOOD MORNING SUNRISE
----
Patrizia Küng
EXISTING SHADE
Pre-lightened hair
----
FORMULA
20 ml SV@10 + 6 ml KB@7 + 1 ml Pk@all
WIDEN,
SWITZERLAND
CLEAR. LIGHT. BRILLIANT.
SPECIAL TIPS
For a more gold/copper character
add 1 ml GK@all into the formula.
Women all over the world wish they had it — however not many
are bold enough to wear it. Discover the dazzling facets and
radiance of super light blonde.
COLOR RESULT
----
LIGHT PEARL
HANOI,
VIETNAM
EXISTING SHADE
10N
Nguyen Hai Ha
----
FORMULA
1 ml Pk@all + 25 ml SB@10 + 1 ml Tq@all + 25 ml SV@10 +
1 ml VV@all + 25 ml SB@10 + 1 ml Bl@all + 25 ml SV@10
COLOR RESULT
----
Hardy Tsai
TAINAN CITY,
TAIWAN
LAVENDER MILKTEA
EXISTING SHADE
10N
---FORMULA
20 ml SV@10 + 10 ml AB@9 + 1 ml VV@all
17
SUPER LIGHT TONING
--SUPER LIGHT TONING
---
COLOR RESULT
MIDNIGHT BLUE
EXISTING SHADE
10N
SUPER LIGHT TONING
FORMULA
30 ml SV@10 + 10 ml Bl@all + 5 ml VV@all
----
----
Christin Müller
----
----
----
----
COLD ASH
TAIPEI CITY,
TAIWAN
EXISTING SHADE
8N
TAICHUNG CITY,
TAIWAN
ATTENDORN,
GERMANY
EXISTING SHADE
10N
FORMULA
50 ml AB@9 + 5 ml Tq@all + 2 ml Gn@all
COLOR RESULT
LAKE
EXISTING SHADE
9N
FORMULA
30 ml SV@10 + 2 ml Tq@all + 2 ml Bl@all + 1 ml VV@all
18
EXISTING SHADE
9N–10N
FORMULA
2 ml Pk@all + 2 ml Bl@all + 10 ml SV@10 + 10 ml AB@9
COLOR RESULT
COLOR RESULT
GREEN FANTASY
UNICORN
Stan Lai
Adriano Cesare
Filippini
FOLIGNANO,
ITALY
Evelyn Lo
----
----
FORMULA
10 ml AB@9 + 40 ml NA@8 + 10 ml Bl@all + 1 ml VV@all
COLOR RESULT
----
EMERALD FIRE
TAIPEI CITY,
TAIWAN
TAICHUNG CITY,
TAIWAN
----
----
EXISTING SHADE
9N
----
Velette Huang
Stan Lai
FORMULA
10 ml Gn@all + 5 ml Bl@all + 50 ml Clear
19
SUPER LIGHT TONING
COLOR RESULT
--SUPER LIGHT TONING
--COLOR RESULT
INK BLUE
EXISTING SHADE
10N
TAIPEI CITY,
TAIWAN
----
SUPER LIGHT TONING
SUPER LIGHT TONING
FORMULA
20 ml AB@9 + 5 ml Bl@all
----
Eason Chen
20
--RADIANT RED
---
COLOR RESULT
----
Inna Avzamenko
ODESSA,
UKRAINE
MYSTERIOUS. WILD. UNIQUE.
----
ODESSA
EXISTING SHADE
7N
FORMULA
30 ml KK@all + 10 ml VV@all + 5 ml Gn@all + 15 ml Clear
Red hair always makes heads turn, and with these
favorite formulas, it can be so much more —
something dramatic, exotic and truly one-of-a-kind.
Kathrin Sachse
TETTAU,
GERMANY
----
CRAZY COPPER
EXISTING SHADE
7N–10N Highlights
FORMULA
40 ml KB@7 + 10 ml GK@all + 10 ml KK@all
COLOR RESULT
----
Jessica Duschek
STEINHEIM a. A.,
GERMANY
----
MANDARIN ORIENTAL
EXISTING SHADE
8N–10N
FORMULA
20 ml KB@7 + 20 ml RR@all + 20 ml KK@all
23
RADIANT RED
COLOR RESULT
----
--RADIANT RED
--COLOR RESULT
SEDUCTIVE SUNDOWN
EXISTING SHADE
BK@6
FORMULA
10 ml YY@all + 10 ml KK@all + 10 ml RR@all
----
Nenli Meier
LIESTAL,
SWITZERLAND
----
FIRE
EXISTING SHADE
9N
FORMULA
30 ml BK@6 + 30 ml KB@7 + 30 ml GB@9
+ 3 ml KK@all + 3 ml RR@all + 9 ml Pk@all
24
----
Malin Weiborg
KARLSTAD,
SWEDEN
----
RADIANT RED
RADIANT RED
COLOR RESULT
--FAVORITE BRUNETTE
---
COLOR RESULT
----
Robyn Saunders
SUBIACO,
AUSTRALIA
LUXURIOUS. LUSH. CLASSIC.
----
VELVET CHOCOLATE
EXISTING SHADE
4N–6N
FORMULA
60 ml BM@6 + 10 ml AN@5 + 2 ml VV@all
In the hands of an expert, there‘s nothing ordinary about brown.
Let these favorite formulas inspire you to create your next
extraordinary brunette.
----
Nelly Shaydullina
MOSCOW,
RUSSIA
----
PALISANDER
EXISTING SHADE
5N–8N
FORMULA
60 ml BK@6 + 5 ml VV@all
COLOR RESULT
----
Simon Pierre
Daoust
MONTREAL,
CANADA
----
GOLDEN GLOW
EXISTING SHADE
6N–8N
FORMULA
20 ml BR@6 + 5 ml YY@all + 10 ml BM@6
27
FAVORITE BRUNETTE
COLOR RESULT
COLOR RESULT
COLOR RESULT
EXISTING SHADE
10N
FAVORITE BRUNETTE
FORMULA
5 ml Pk@all + 5 ml VV@all + 5 ml RR@all + 5 ml Bl@all
----
----
Ly Huu Nguyen
Fabrice Chesaux
----
----
HO CHI MINH CITY,
VIETNAM
MONTHEY,
SWITZERLAND
EXISTING SHADE
5N–6N
FORMULA
30 ml AN@5 + 20 ml NB@4 + 5 ml Tq@all
EXISTING SHADE
6N
FORMULA
30 ml BK@6 + 10 ml Pk@all + 5 ml YY@all
COLOR RESULT
COLOR RESULT
SPUNK
SIGNATURE
----
Silke Groß
----
Ben Tien
SAARBRÜCKEN,
GERMANY
TAOYUAN CITY,
TAIWAN
----
----
PSILOXYLON BRUNETTE
EXISTING SHADE
8N–10N
FORMULA
20 ml SV@10 + 3 ml BR@6 + 5 ml AN@5
COLOR RESULT
DEEP WARM
EXISTING SHADE
5N
FORMULA
50 ml KK@all + 50 ml KB@7 + 10 ml AN@5
28
----
Mark van Herpen
HEESCH,
NETHERLANDS
----
29
FAVORITE BRUNETTE
BROWN ANGEL
COLOR RESULT
----
Kenny Wong
KOWLOON CITY,
HONG KONG
EXCITING. STARTLING. STRONG.
----
DUSTY EMERALD
EXISTING SHADE
7N–8N
FORMULA
15 ml Gn@all + 10 ml Bl@all
SPECIAL TIPS
For more vibrance add 2 ml Tq@all.
Ready to color outside the lines? These formulas give you
an entire palette of color inspiration for the client who
enjoys breaking the rules.
COLOR RESULT
----
Oliver Szilagyi
BERLIN,
GERMANY
----
COOL GLOW
EXISTING SHADE
8N
FORMULA
20 ml Tq@all + 20 ml SV@10 + 20 ml RV@all
COLOR RESULT
----
Manuela Käser
SCHINZNACH-DORF,
SWITZERLAND
----
FAIRY DUST
EXISTING SHADE
10N
FORMULA
80 ml AB@9 + 40 ml SV@10 + 3 ml Pk@all + 5 ml VV@all
31
SPECIAL EFFECTS
--SPECIAL EFFECTS
---
COLOR RESULT
COLOR RESULT
TROPICAL NIGHT
EXISTING SHADE
10N
FORMULA
20 ml Pk@all + 20 ml NA@8
----
----
Tran Thi Thu Ha
Jordi Schonwetter
----
----
HANOI,
VIETNAM
SURREY,
CANADA
CORAL SHIMMER
EXISTING SHADE
10N
FORMULA
10 ml AB@9 + 5 ml GK@all + 10 ml Clear
SPECIAL TIPS
Add Pk@all one drop at a time for more intensity.
MONSTER GREEN
EXISTING SHADE
10N
FORMULA
10 ml Tq@all + 3 ml Gn@all + 1 ml YY@all + 50 ml Clear
COLOR RESULT
----
----
MYSTIC OLIVE
BOYNTON BEACH, FL
USA
EXISTING SHADE
7N
Dunja Pedersen
Brigitte Lebano
----
----
COPENHAGEN,
DENMARK
FORMULA
20 ml AB@6 + 5 ml YY@all + 12 ml Gn@all + 3 ml VV@all
SPECIAL TIPS
Perfect on dark hair, like ombré.
For a more intense color add 1 ml Gn@all.
COLOR RESULT
COPPER LIFE
EXISTING SHADE
6N–7N
FORMULA
30 ml KB@7 + 10 ml KK@all + 5 ml VV@all + 5 ml BM@6
32
COLOR RESULT
----
----
Elisabeth Pratl
Ana Costa
----
----
OBERHAAG,
AUSTRIA
MATOSINHOS,
PORTUGAL
BEAUTIFUL ANA
EXISTING SHADE
10N
FORMULA
10 ml AB@9 + 2 ml Pk@all + 1 ml Tq@all + 10 ml Clear
33
SPECIAL EFFECTS
SPECIAL EFFECTS
COLOR RESULT
COLOR RESULT
----
Alessia Curaba
COMO,
ITALY
----
RED PASSION
EXISTING SHADE
9N
FORMULA
20 ml KK@all + 20 ml Pk@all + 1 ml RR@all
----
SPECIAL EFFECTS
Claudia Müller
PERLEN,
SWITZERLAND
----
PURPLE WINGS
EXISTING SHADE
10N
FORMULA
30 ml VV@all + 10 ml BK@6 + 30 ml Clear
COLOR RESULT
----
Harald Gehring
DARMSTADT,
GERMANY
----
SOFT ROSE
EXISTING SHADE
10N
FORMULA
38 ml SV@10 + 2 ml RR@all
SPECIAL TIPS
Recommended for micro slices.
34
35
SPECIAL EFFECTS
COLOR RESULT
COLOR RESULT
BLUE TIE
EXISTING SHADE
10N
FORMULA
20 ml NA@2 + 20 ml Tq@all
COLOR RESULT
----
Tran Thi Thu Ha
----
Justin Javier
HANOI,
VIETNAM
NGEE ANN CITY,
REPUBLIC OF SINGAPORE
----
----
SKY BLUE
EXISTING SHADE
8N– 10N
FORMULA
35 ml Tq@all + 5 ml Bl@all + 40 ml Clear
SPECIAL TIPS
Adjust the amount of Clear depending on how blue you want your sky
to be. Can be used to correct unwanted warm underlying pigments.
MINT FRESH
EXISTING SHADE
Pre-lightend hair
FORMULA
30 ml SV@10 + 5 ml Tq@all
----
----
COLOR RESULT
Nicola Smyth
Mary Tricano
SMOKY SAGE
----
----
EXISTING SHADE
10N
WARWICKSHIRE,
UNITED KINGDOM
SAYVILLE, NY
USA
FORMULA
40 ml NB@10 + 2 ml Gn@all + 1 ml NA@2
COLOR RESULT
COLOR RESULT
PEACH IN THE SKY
----
----
Hsiang Lo
EXISTING SHADE
8N– 10N
Lene B. Lillelund
FORMULA
5 ml GK@all+ 2 ml Pk@all + 2 ml AB@9 + 15 ml Clear
OLSTYKKE,
DENMARK
TAICHUNG CITY,
TAIWAN
----
----
GRADIENT BLUE SKY
EXISTING SHADE
10N
FORMULA
10 ml SV@10 + 10 ml Bl@all
SPECIAL TIPS
Clearest on Level 10.
36
37
SPECIAL EFFECTS
SPECIAL EFFECTS
COLOR RESULT
COLOR RESULT
ORIENTAL CHARM
EXISTING SHADE
6A
FORMULA
10 ml AB@9 + 20 ml VV@all
----
Chiu Chi Ho Sean
CAUSEWAYS,
HONG KONG
----
COLOR RESULT
KIWI TWIST
EXISTING SHADE
7N–10N
FORMULA
30 ml NA@8 + 5 ml YY@all
SPECIAL EFFECTS
SPECIAL EFFECTS
SPECIAL TIPS
For a more pearly effect add 10 ml Pk@all.
----
Joel Tagliaferri
MILANO,
ITALY
----
COLOR RESULT
DEEP NAVY
EXISTING SHADE
8N–10N
FORMULA
50 ml VV@all + 30 ml Tq@all
38
----
Heather Slaybaugh
MADISON, WI
USA
----
39
COLOR RESULT
COLOR RESULT
PEACH
EXISTING SHADE
10N
FORMULA
15 ml AB@9 + 5 ml YY@all + 2 ml Pk@all
----
Yuuijn Ho
SINGAPORE,
REPUBLIC OF SINGAPORE
----
----
Simon Pierre
Daoust
MONTREAL,
CANADA
----
DARK ROSE
EXISTING SHADE
5N–8N
FORMULA
40 ml RV@all + 40 ml NB@10 + 5 ml Bl@all
SPECIAL TIPS
Use it on orange base.
ROSÉ
EXISTING SHADE
8N
FORMULA
100 ml BG@7 + 50 ml GB@9 + 10 ml Pk@all
COLOR RESULT
----
----
BOTTLE GREEN
HANOI,
VIETNAM
EXISTING SHADE
10N
Rosa Hawkins
Tran Thi Thu Ha
----
----
NEW YORK, NY
USA
FORMULA
10 ml NA@2 + 10 ml Tq@all + 30 ml SV@10
COLOR RESULT
COLOR RESULT
LATERITIUM
EXISTING SHADE
7N
FORMULA
5 ml GK@all + 5 ml RR@all + 30 ml NA@8
----
----
Ian To
Kana Chuang
----
----
KOWLOON CITY,
HONG KONG
TAICHUNG CITY,
TAIWAN
GALAXY GLAMOUR
EXISTING SHADE
8N
FORMULA
5 ml YY@all + 5 ml Gn@all
SPECIAL TIPS
Adding 30 ml NA@8 will make it more rusty.
40
41
SPECIAL EFFECTS
SPECIAL EFFECTS
COLOR RESULT
COLOR RESULT
----
Kana Chuang
TAICHUNG CITY,
TAIWAN
----
KPOP SKYBLUE
EXISTING SHADE
8N
FORMULA
2 ml Bl@all + 3 ml Tq@all + 5 ml Clear
----
Christina Udesen
TAASTRUP,
DENMARK
----
TEARDROPS
EXISTING SHADE
10N
FORMULA
1 ml Tq@all + 1 ml Bl@all + 30 ml Clear
COLOR RESULT
----
Kuku Soh
TAIPEI CITY,
TAIWAN
----
42
DENIM BLUE
EXISTING SHADE
8N
FORMULA
10 ml Bl@all + 3 ml Tq@all + 3 ml BM@6 + 4 ml Clear
43
SPECIAL EFFECTS
SPECIAL EFFECTS
COLOR RESULT
--SPECIAL EFFECTS
--COLOR RESULT
SPARKLE VIOLET
EXISTING SHADE
10N
Minnie Kuo
TAIPEI CITY,
TAIWAN
----
SPECIAL EFFECTS
SPECIAL EFFECTS
FORMULA
30 ml VV@all + 10 ml Tq@all + 20 ml SV@10
----
44
COLOR RESULT
----
Sharon Nightingale
NOOSAVILLE QUEENSLAND,
AUSTRALIA
INDIVIDUAL. INTENSE. GORGEOUS.
----
SMOKY MINK
EXISTING SHADE
8N–10N
FORMULA
20 ml NA@8 + 1 ml Pk@all + 1 ml VV@all
SPECIAL TIPS
Fabulous on grey hair for smokey fashion colors. Apply formula onto
the regrowth. For mid-lengths and ends dilute formula with 20 ml Clear.
Grey is a fashion statement.
From soft reflections to exciting shades,
discover these amazing formulas and
play with grey.
COLOR RESULT
----
Heather Slaybaugh
MADISON, WI
USA
----
WET CONCRETE
EXISTING SHADE
7N–10N
FORMULA
75 ml SV@10 + 25 ml AN@5
COLOR RESULT
----
Minna Makkonen
HELSINGFORS,
FINLAND
----
ABSOLUT GREY
EXISTING SHADE
9N–10N
FORMULA
4 ml NA@2 + 20 ml Clear
47
GREY BEAUTIFYING
--GREY BEAUTIFYING
---
COLOR RESULT
COLOR RESULT
LIGHT GREY
EXISTING SHADE
10N/grey hair
FORMULA
10 ml AB@9 + 20 ml AB@6
----
----
Anna Esping Helm
Christina Krempl
----
----
FINSPANG,
SWEDEN
WELS,
AUSTRIA
ICY HAZELNUT
EXISTING SHADE
White/grey hair
FORMULA
40 ml SV@10 and Pixelation Technique with 12 ml NA@8
+ 3 ml BG@7
COLOR RESULT
SMOKY SHADOW
EXISTING SHADE
10N
FORMULA
30 ml SB@10 + 2 ml Bl@all + 10 ml Clear
GREY BEAUTIFYING
GREY BEAUTIFYING
SPECIAL TIPS
For more vibrance add 2 ml Pk@all or YY@all.
----
Udo Ritz
STEINHEIM a. A.,
GERMANY
----
COLOR RESULT
BLUEBERRY MUSTARD
EXISTING SHADE
10N
FORMULA
20 ml NB@4 + 5 ml Tq@all + 20 ml Clear +
15 ml BG@7 + 10 ml GK@all + 15 ml KB@7
----
Natasa Tonut
STARANZANO,
ITALY
----
SPECIAL TIPS
Just mix and try on paper.
48
49
--GREY REDUCTION
---
COLOR RESULT
----
Marc Slengard
BARNSTORF,
GERMANY
FRESH. NATURAL. VIBRANT.
----
BLACK SHADOW
EXISTING SHADE
4N–5N
FORMULA
20 ml VV@all + 20 ml NA@2
As an expert, you know that retaining a youthful
appearance doesn’t mean looking flat and dull.
Use these formulas to create hair colors that
turn back a little time.
----
Sandra Lorig
BERLIN,
GERMANY
----
OCEAN BLUE
EXISTING SHADE
9N–10N
FORMULA
20 ml Bl@all + 10 ml SB@10 + 1 ml NA@2
SPECIAL TIPS
Try and define individual color on paper.
51
GREY REDUCTION
COLOR RESULT
ELUMEN
SHADE CHART
ELUMEN CODE NUMBER AND LETTER SYSTEM
Color Group
Color Character
Adjusted Level
Recommended Level
(@all: suitable for all levels)
Elumen – Shade BK@6
Bright = Color Group
A
Ash
B
Brown or Beige depending on the level
(up to level 6 – brown, lighter than level 6 – beige)
Bl
Extra Intensive Blue
G
Gold
GK
Gold Copper
Gn
Extra Intensive Green
K
Copper
KK
Extra Intensive Copper
N
Natural
R
Red
RR
Extra Intensive Red
RV
Red Violet
V
Violet
VV
Extra Intensive Violet
Pk
Extra Intensive Pink
Tq
Extra Intensive Turquoise
YY
Extra Intensive Yellow
CLEAR
Clear (not pigmented – no color character)
BK
= Brown Copper
@6
= adjusted level 6
5–9
= suitable for levels 5 to 9
Desired target shade:
Procedure:
On same level as the
Natural Base Shade
Refer to Elumen
Color Chart swatches.
Darker than the
Natural Base Shade
or Existing Shade
Refer to possible darkest
shades of Elumen color
chart on respective level.
If desired target color is
too dark to be achieved
with Elumen, process an
oxidative color service first
to create required depth
and follow with appropriate
Elumen color service.
Lighter than the
Natural Base Shade
or Existing Shade
Pre-lighten the hair first
using an appropriate
GOLDWELL product and
then proceed to complete
the Elumen service.
PRODUCT OVERVIEW AND PROFESSIONAL TOOLS
ELUMEN PROFESSIONAL PRODUCTS:
ELUMEN PROFESSIONAL TOOLS:
Elumen Hair Color 200mL
Elumen Applicator Comb
Elumen combines color brilliance, vibrant
gloss and superb durability without
damaging the hair. Innovative technology
with no need for peroxide.
The Elumen Comb attachment was especially
designed to avoid scalp staining and can be used:
» D irectly with the Elumen Hair Color bottle for
quick and convenient application when working
with a single shade formula
» Using multi-shade formulation mixed in the
Elumen Applicator Bottle
ElumenLock 250mL
Elumen Lock is part of the Elumen
Hair Color service and should be used
immediately afterwards to:
» Reduce color fading during
shampoo to prolong durability
» Remove excess color pigments
from the surface of the hair
Elumen Applicator Bottle
and Nozzle Attachment
The Applicator Bottle allows for a multishade formula to be measured, mixed and
applied, either with the Comb attachment or
Nozzle attachment. The nozzle attachment is
particularly convenient when applying Elumen to:
» Mid-lengths and ends of long, curly or thick hair
» For toning blondes
Elumen Clean 250mL
Elumen Clean is a gentle skin stain
remover and cleansing lotion specifically
designed for use with Elumen.
ELUMEN Retail PRODUCTS:
Elumen Wash 250mL or 1L
Elumen Wash is a care shampoo designed for
the special needs of Elumen color – treated
hair. It provides mild cleansing action with a
specifically adjusted pH particularly suited to
the unique Elumen color technology.
Elumen Prepare 150mL
Elumen Prepare is a pre-color treatment
specifically designed to prepare damaged,
highlifted or bleached hair prior to coloring
with Elumen to assist in holding Elumen
dyes in the hair to improve durability, shine
and intensity.
Elumen Care 150mL
Is a light, leave-in, home care spray for use
after coloring the hair with Elumen in the
salon for the first time or regularly. It is most
suitable to give:
» I mproved combability and detangling
» L ong lasting Elumen shine and
color protection
Elumen Return 250mL
Elumen Return is a special hair color reducer
specifically designed for use with Elumen
Hair Color. It is able to reduce the color
physically, rather than chemically, and is
designed to be used after coloring to reduce
unwanted depth, vibrancy or tone.
Elumen Treat 125mL or 1L
This Elumen specific product improves the hair
structure and maintains the special Elumen
brilliance longer. Ideal for:
» H air that is porous and needs extra conditioning
» Enhancing the benefits and effect of all
Elumen shades
LIGHT
BASE
KB@7
10
9
8
7
6
5
4
3
2
BG@7
GB@9
NB@10
NA@8
DEEP
BRIGHT
AB@9
SB@10
SV@10
AB@6
BM@6
NG@6
BG@6
BK@6
BR@6
NA@2
NB@4
NB@5
PURE
AN@5
YY@all
GK@all
KK@all
RR@all
Pk@all
RV@all
clear
VV@all
BI@all
Tq@all
Gn@all
CLEAR
clear
ELUMEN PRODUCT USAGE
3
1
1
STEP 1:
1
hair dry
hair
towel-dry
23
23
3
Brush Hair to detangle. Hair should be Dry or Towel
dried. Use Elumen Prepare after highlighting/
highlifting service or as a precolor treatment for
damaged hair.
1
23
STEP 2:
3
2
Prepare single or multiple-shade formula in
color bowl, Elumen Shade bottle, or Elumen
mixing bottle. Attach nozzle or comb attachment
as needed. Apply color to hair.
34
34
3
processing time
34
43
3
STEP 3:
30min
20min
without heat
with heat
Process with heat for 20 minutes or
without heat for 30 minutes.
43
5
43
STEP 4:
WASH
4
5
2x shampoo
hair
towel-dry
6
After processing is complete, rinse with water
and then shampoo two times with Elumen Wash.
Towel dry thoroughly.
7
5
7
CARE
TREAT
Evenly saturate the hair with Elumen Lock,
comb through and process for five minutes.
Rinse thoroughly and condition with Elumen
Care or Elumen7
Treat.
LOCK
6
TREAT
LOCK
5min
STEP 75:
CARE
WASH
65
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