new @elumenated naturals

NEW @ELUMENATED NATURALS
TOPCHIC AND COLORANCE HAIR COLOR
GREY TO GORGEOUS
Achieve more vibrant reds, rich browns, and brilliant
blondes while covering grey without the need to add
a natural shade.*
KNOW IT | PRODUCT
»H
igh-Definition Color Results: integrated direct
dye pigments (like that of Elumen) allows the
fashion shade to shine through
» Superb Coverage: up to 100% grey coverage
» Reliability: perfectly pre-balanced shades offer
predictable, consistant results
*
N/NN shades can be added for difficult to cover grey.
@ELUMENATED TECHNOLOGY
This multi-layer color technology features oxidative
dyes to cover grey, plus high-performing, high-shine
direct dyes on the outer layer of the hair.
V
RV + N
Traditional Oxidative color
R
V
V
R
N
R
R
V
V
R
@Elumenated Naturals
MAKE IT GORGEOUS
TOPCHIC
3
5
4
6
COLOR
LOTION
1:1
2
COLOR
1
HAIR DRY
APPLY
WITH BRUSH
APPLY
WITH P_CAT
30min
20min
WITHOUT
HEAT
WITH HEAT
SHAMPOO
CARE
PRODUCT
COLORANCE COVER PLUS
2
3
30min
HAIR DRY
USE IT | APPLICATION
5
4
COLOR
2:1
COLOR
LOTION
1
APPLY
WITH BRUSH
SHAMPOO
»Topchic @Elumenated Naturals: Always use the Topchic Cream Developer Lotion 6 % or
9 %, according to the base shade level and percentage of white (Lotion 6 % when more than
50 % white, Lotion 9 % when less than 50 % white)
» Colorance @Elumenated Naturals: Always use the Colorance Cover Plus Developer Lotion
» Always measure Developer Lotion first and then add the color
SHADE ASSORTMENT
Radiant reds, rich browns and brilliant blondes —
perfectly pre-balanced to achieve shine and superb grey coverage.
Topchic
N@BP
N@BK
N@BS
N@KK
N@RV
9
8
9
BLONDE
5
8
FASHION
7
6
N@RR
LEVEL
LEVEL
N@GB
Colorance
NATURAL
7
6
5
THE GOLDWELL
COLOR BALANCING PRINCIPLE:
FOR A PROTECTIVE BALANCE OF MID-LENGTHS AND ENDS.
LEVEL 9
2
1
9N@BP
1
9N@BS
ELUMEN or COLORANCE
GB@9 NA@8
7N@BP CLEAR
5:1 1:6
NA@8 CLEAR
8N@BS CLEAR
1:3 1:3
RESULT
2
ELUMEN or COLORANCE
Apply Topchic @Elumenated
Naturals at regrowth.
1 8N@BS
2
NA@8
100
STEP
BG@7 CLEAR
6N@GB CLEAR
3:1 1:3
ELUMEN or COLORANCE
BK@6 RR@all
CLEAR
LEVEL 7
7N@RR
1
7N@BK
ELUMEN or COLORANCE
NA@2 RR@all
5N@RR CLEAR
1:5 1:2
7N@BP
ELUMEN
ELUMEN
NB@5 GK@all
NB@5 SV@10
5:1
1:2
RESULT
2
LEVEL 6
1 6N@GB
ELUMEN
2
AB@6
BM@6
1:1
6N@KK
6N@RV
ELUMEN
ELUMEN
NB@4 KK@all
NB@4 RV@all
1:5
1:3
LEVEL 5
1 5N@BK
2
5N@BP
5N@RR
ELUMEN
ELUMEN
ELUMEN
NB@4 YY@all
AN@5
NB@4 RR@all
2:1
100%
= Available in Topchic
6N@KK CLEAR
1 : 1 : 10 1 : 3
RESULT
Apply Colorance @Elumenated Naturals
or Elumen to refresh mid-lengths and ends.
%
8N@KK
ELUMEN or COLORANCE
1:1
RESULT
2
8N@GB
ELUMEN
= Available in Colorance
USE IT | APPLICATION
1
LEVEL 8
RESULT
STEP
MAKE THE MOST OUT OF GREY
FROM NATURAL COVERAGE TO EXCITING FASHION SHADES.
GIVE YOUR CLIENTS THE PERFECT LOOK.
YOUR FEMALE CLIENT’S:
YOUR SERVICE RECOMMENDATION KEYWORDS:
» Natural brown appearance
without looking solid
» Natural tones, a wood grain effect
Back To Natural Service
» Enhance and restore the beauty
of her natural white/grey hair
while reducing the yellow tone
» Soft reflections, luxurious shine
Grey Beautifying Service
» Natural blonde with dimension
and shine
» Natural cover, dimensional effects
Dimensional Blonde Service
» Red coverage vibrancy, as well as
warm and cool accents
» Spectacular vibrancy, gorgeous
shine Fashion Red Service
YOUR MALE CLIENT’S:
YOUR SERVICE RECOMMENDATION KEYWORDS:
» Blend the white areas
» Fresh look, natural grey blending
Grey Camouflage Service
» A low-maintenance disguise
for regrowth.
» Buy back youth, no color treated look
Pixelation Service
–––
ON
SAL
IN-
GOLDWELL
SERVICE CYCLE
CONSULTATION
MAINTENANCE
PREPARATION
SERVICE CYCLE
E
AT HOM
POST-CARE
& STYLING
APPLICATION
–––
Perform every service according to the
Goldwell Service Cycle to provide the ultimate
salon experience to your clients based on
individual consultation, inspiring techniques
and high performing professional products.
For further information please contact your Goldwell consultant. | goldwell.com
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
©2015 Kao USA, Inc. #348842AS - 03/15
TALK ABOUT IT | CONSULT WITH YOUR CLIENT
GREY IS DIVERSE AND SO ARE YOUR CLIENTS