education book `15 – united kingdom

EDUCATION BOOK ’15 – UNITED KINGDOM
WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR.
WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS
BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT
SATISFACTION AND SALON SUCCESS.
WE DO MORE THAN JUST UNDERSTAND YOU.
WE THINK LIKE YOU.
WE THINK STYLIST
LET YOUR CREATIVITY
RUN WILD.
Every head of hair is a blank canvas. Every client is a new
opportunity to practice your art. From conservative to
creative, every color, cut and style you do showcases your
creativity and talent. We know that this is what you love to do:
to let your creativity run wild and create the most beautiful
and amazing hairstyles for your clients.
And of course, the more you practice your craft, the better you will be.
And the more you learn, the more you will grow.
That’s where Goldwell can help you achieve your
vision of success. Discover programs where you can
develop yourself further and refine your skills together with our
education team. Our programs are designed to help you learn
what you want and our artists and instructors are
stylists like you – ready to help you succeed,
whatever your vision of success is.
Join us, we’re looking forward to seeing you!
PRESIDENT, UK
HEAD OF EDUCATION, UK
3 -CONTENT
--
EXPLORE YOUR POSSIBILITIES.
GOLDWELL SERVICE CYCLE
6
COLOR
8
MASTER COLORIST PROGRAM
10
SEMINAREDUCATOR
COLOR TECHNICIAN I SERVICE CYCLE AND STANDARDS MASTERY
MODULE 1: DEMI-PERMANENT COLOR MASTERY
Master Colorist Educator
MODULE 2: PERMANENT COLOR MASTERY
Master Colorist Educator
MODULE 3: LIGHTENING MASTERY Master Colorist Educator
MODULE 4: ELUMEN MASTERY Master Colorist Educator
MODULE 5: FOILING MASTERY Master Colorist Educator
15
15
15
16
16
16
COLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY
MODULE 1: ADVANCED GREY COVERAGE
Master Colorist Educator
MODULE 2: ADVANCED FASHION COLORING
Master Colorist Educator
MODULE 3: ADVANCED GOLDWELL TECHNIQUES
Master Colorist Educator
18
18
18
18
COLOR SPECIALIST I COLOR TRANSITION MASTERY
MODULE 1: COLOR CORRECTION
Master Colorist Educator
MODULE 2: COLOR FORMULATION
Master Colorist Educator
20
20
20
COLOR ARTIST I TRENDS AND INSPIRATION MASTERY
MODULE 1: COLOR TREND
Master Colorist Educator
MODULE 2: COLOR LAB
Master Colorist Educator
23
23
23
MASTERCOLORIST CERTIFICATION DAYS
GOLDWELL COLOR EXPERT
LECTURER’S AWARENESS
24
25
25
Master Colorist Educator
GOLDWELL Educator
GOLDWELL Educator
TEXTURE
26
SEMINAREDUCATOR
KERASILK TREATMENT SERVICE
GOLDWELL Educator
28
COLOR ZOOM ’15 “TRADITIONAL REBELS”
30
SEMINARPHOTOGRAPHER
COLOR ZOOM PHOTOSHOOT
Jenni Hare
35
INSPIRATION TEAM36
SEMINAREDUCATOR
COUTURE COLORING AND CUTTING
Mark Leeson
TREND INSPIRATIONS COLOR AND CUT
Beverly C
EXPRESS COLOR AND CUT
Terri Kay at Mark Leeson
4
40
41
42
ICONIC CLASSIC COLORING & CUTTING
LONDON STYLE COLORING AND CUTTING
ON THE EDGE COLORING AND CUTTING
SHAPE SHIFTING
CREATIVE EXCELLENCE
MEN’S CLASSIC CUTTING
AN EVENING WITH
Shane Bennett
Lisa Whiteman
Neil Barton
Jane Stacey
Paul Scully
Erik Lander
Beverly C/Mark Leeson Art Team
43
44
45
46
47
48
49
IN-SALON
52
SEMINAREDUCATOR
FOUNDATION MASTERY
FOUNDATION COLORANCE
FOUNDATION ELUMEN
FOUNDATION TOPCHIC/NECTAYA
FOUNDATION LIGHTENING
GOLDWELL Educator
GOLDWELL Educator
GOLDWELL Educator
GOLDWELL Educator
56
56
56
56
FORMULATION MASTERY
ULTIMATE GREY
ULTIMATE BRUNETTES
ULTIMATE BLONDES
ULTIMATE COLOR FIX
ULTIMATE REDS
GOLDWELL Educator
GOLDWELL Educator
GOLDWELL Educator
GOLDWELL Educator
GOLDWELL Educator
58
58
58
58
59
SALON SUCCESS (INCL. BMAM)
60
SEMINAREDUCATOR
THE GOLDWELL SUPER GURU
Mikaela Martin
BUSINESS MAPPING
Abby & Karly Whittaker
THE SALON BUSINESS ACADEMY
Greg Christie
62
62
63
KMS CALIFORNIA
#01 PRODUCT AND SERVICE //
66
70
– PRODUCT INSIGHT
– PERSONALIZED STYLE RECOMMENDATION
– SHIATSU THE STYLE STARTER
72
74
75
#02 CUTTING //
76
– THE IQ CUTTING METHOD
– 2015 CAMPAIGN SESSIONS
– NEXT LEVEL CUTTING & IQ STYLING METHOD
78
79
80
#03 FINISHING //
82
– KMS OBSESSED WITH…
– BRIDAL & EVENT HAIR UP
84
85
#04 BUSINESS AND GROWTH //
86
– ULTIMATE SERVICE
– CUSTOMIZE THE CLIENT EXPERIENCE
– PROFIT OR PERISH
88
89
90
LEARNING DESTINATIONS
BOOKING AND MUST-KNOW INFORMATION
96
98
5 -GOLDWELL
SERVICE CYCLE
--
FIVE STEPS
TO PERFECTION.
IT’S A UNIQUE AND HOLISTIC SERVICE CONCEPT
THAT SIMPLIFIES STYLISTS’ DAILY WORK ROUTINE:
THE GOLDWELL SERVICE CYCLE.
IT STRUCTURES EVERY SERVICE – FROM COLOR TO TRANSFORMATION
TO CARE AND STYLING – INTO FIVE SIMPLE AND CLEAR STEPS.
6
ON
SAL
IN-
CONSULTATION
MAINTENANCE
PREPARATION
E
AT HOM
SERVICE CYCLE
POST-CARE
& STYLING
APPLICATION
7 -COLOR
--
“I WANT NEW TECHNIQUES,
COLORS, LOOKS – JUST EVERYTHING!”
Patrick Hawker
GARNER, NORTH CAROLINA, USA
WHEN COLOR IS YOUR TRUE PASSION, YOU CAN’T GET ENOUGH. THESE
PROGRAMS ARE BOUND TO BE YOUR FAVOURITE SEMINARS. ALL YOU
HAVE TO KNOW, ALL YOU WANT TO KNOW ABOUT TECHNIQUES,
EFFECTS AND LOOKS: THINK IN COLOR!
8
9 COLOR
10
MASTER COLORIST PROGRAM
WHY JUST BE GOOD AT HAIR COLOR
WHEN YOU CAN BE GREAT AT IT?
BUT DON’T JUST BE GREAT, MASTER IT!
Here’s your chance –
join the world’s most elite group of hair colorists,
the GOLDWELL MASTER COLORISTS.
COLOR
Goldwell has designed a program, based on the best practices of Master Colorists from
around the world, so that you can hone your skills and perfect your craft to the point
where you achieve true mastery.
Master the art and service of hair color.
This exciting and interactive series of seminars takes you on a journey through the
art of hair color. It’s not just about color, it’s about building on your creativity and
developing your skills in every area – communication, service, technique and artistry.
It’s everything you need to build and grow a successful hair color business.
The Goldwell Master Colorist Program supports your passion. Each of the Master Colorist
segments is designed to focus on a different area of hair color mastery and to enable you
to attain a new level of knowledge and competency.
COLOR TECHNICIAN I SERVICE CYCLE AND STANDARDS MASTERY
COLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY
COLOR SPECIALIST I COLOR TRANSITION MASTERY
COLOR ARTIST I TRENDS AND INSPIRATION MASTERY
11 ACHIEVE ELITE STATUS.
Every segment you complete elevates your status as a Goldwell Master Colorist.
After you complete your first segment in the program, you automatically achieve
Master Colorist Certification. Continue with additional segments and
you will increase your status:
2 SEGMENTS:
COLOR DESIGNER
TECHNIQUES AND SERVICE MASTERY
1 I Advanced Grey Coverage
2 I Advanced Fashion Coloring
3 I Advanced Goldwell
Techniques
3 SEGMENTS:
COLOR SPECIALIST
COLOR TRANSITION MASTERY
1 I Color Correction
2 I Color Formulation
CERTIFICATION
COLOR TECHNICIAN
SERVICE CYCLE AND STANDARDS MASTERY
1 I Demi-Permanent Color Mastery
2 I Permanent Color Mastery
3 I Lightening Mastery
4 I Elumen Mastery
5 I Foiling Mastery (optional)
START
12
4 SEGMENTS:
COLOR ARTIST
TRENDS AND INSPIRATION MASTERY
1 I Color Trend
2 I Color Lab
COLOR
Get inspired, get energized and get started.
Join us!
» Grow your business and increase
client loyalty
» Develop and refine your technical skills
» Supercharge your creativity
Want to know more about the Master Colorist
Program? Visit www.goldwell.com
13 14
--COLOR TECHNICIAN
SERVICE CYCLE AND STANDARDS MASTERY
A hair color service is more than just a technique.
It’s the tools, techniques and products that are used to create a superior service
experience. In this foundation level of Master Colorist training, you will learn
how to integrate the Goldwell Color System into a satisfying service for your client.
At the end of this program you will be a true COLOR TECHNICIAN.
-MODULE 1:
DEMI-PERMANENT COLOR MASTERY
--
COLOR
WHAT’S IN IT FOR YOU?
» Learn how to give a world-class consultation to your client
» Best hair color solutions through an in-depth knowledge of the Goldwell
brands and their performance
» Create a “total look” for your client that is more than just hair color
»Talk confidently and promote color services
» Knowledge in dimensional coloring according to client needs
» Discover formulations for reliable grey coverage, durability and evenness
» Inspirational hands-on sessions to gain true color mastery and have fun!
-MODULE 2:
PERMANENT COLOR MASTERY
--
Learn all about demi-permanent coloring with
COLORANCE. The seminar offers versatile hair
color solutions that meet real-world needs and
expectations. Discover services from shine
enhancement to the most exciting fashion colors
and grey blending that your client will love.
Wow your blondes, brunettes, redheads and
grey clients with limitless color possibilities,
100 % grey coverage and the ultimate durability
and evenness of the TOPCHIC and NECTAYA
ranges. Learn to enhance your clients’ natural
beauty through the most beautiful hair color.
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
LONDON:
TUE 20 JAN
TUE 17 FEB
TUE 17 MAR
TUE 14 APR
TUE 12 MAY
TUE 9 JUN
TUE 7 JUL
TUE 4 AUG
TUE 25 AUG
LONDON:
WED 21 JAN
WED 18 FEB
WED 18 MAR
WED 15 APR
WED 13 MAY
WED 10 JUN
WED 8 JUL
WED 5 AUG
WED 26 AUG
INVESTMENT:
£160
TUE 22 SEP
TUE 20 OCT
TUE 17 NOV
WESTROW ACADEMY, LEEDS:
MON 2 FEB
BOOK DEMI-PERMANENT MASTERY AND PERMANENT MASTERY TOGETHER
FOR £280
INVESTMENT:
£160
WED 23 SEP
WED 21 OCT
WED 18 NOV
WESTROW ACADEMY, LEEDS:
TUE 3 FEB
15 -MODULE 3:
LIGHTENING MASTERY
--
Get to know all about blonde: its versatility,
its challenges and its beauty. Make your salon
the place to be for blondes. Gain the knowledge
and skills you need to create perfect blonde every
single time.
FORMAT:
REGISTER
9.30AM
LONDON:
TUE 3 FEB
TUE 31 MAR
TUE 19 MAY
MON 13 JUL
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£160
TUE 8 SEP
TUE 27 OCT
WESTROW ACADEMY, LEEDS:
MON 2 MAR
-MODULE 4:
ELUMEN MASTERY
--
Discover endless possibilities to amaze your
clients with the dazzling shine, incredible
durability and evenness of a permanent color
without ammonia. Learn how to increase your
salon menu with premium ELUMEN services,
perfect for your most demanding salon clients.
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£160
LONDON:
TUE 24 FEB
TUE 28 APR
TUE 30 JUN
TUE 15 SEP
WESTROW ACADEMY, LEEDS:
MON 13 APR
-MODULE 5:
FOILING MASTERY
--
Learn the classic technique of foil highlighting.
Discover how you can adapt placements to
achieve different color effects and add dimension
to your color.
FORMAT:
REGISTER
9.30AM
LONDON:
MON 19 JAN
MON 16 MAR
MON 11 MAY
MON 6 JULY
START
10.00AM
MON 7 SEP
MON 19 OCT
WESTROW ACADEMY, LEEDS:
MON 11 MAY
16
FINISH APPROX.
5.00PM
INVESTMENT:
£160
17 COLOR
--COLOR DESIGNER
TECHNIQUES AND SERVICE MASTERY
Become a COLOR DESIGNER.
This level focuses on giving inspiration to those who seek striking color designs for their salon
clients. It is ideal for growing your color skills and competence and offers a broad range of
customized color services and techniques for every client type, age and complexion.
WHAT’S IN IT FOR YOU?
»B
ecome an expert in blonde, grey and fashion coloring
» Breakdown advanced techniques into salon color statements
» Gain know-how on developing a stunning hair color design
» Discover how to turn your fashion statement into the total look
» Tips and hints on follow up services
» Learn how to tell instead of sell (best communication for fashion coloring)
» Inspirational hands-on sessions to gain excellence and have fun!
-MODULE 1:
ADVANCED GREY COVERAGE
--
-MODULE 2:
ADVANCED FASHION COLORING
--
Become the grey expert and build your clientele.
Discover state-of-the-art grey services to impress
your most demanding grey clients. Make the grey
service the flagship of your salon by gaining
excellence in grey coverage.
Explore the unlimited possibilities of fashion
coloring and create true color statements for
your clients. Learn how to beautify your most
precious raw material with your most ingenious
tools – advanced knowledge and your creativity.
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
LONDON:
TUE 27 JAN
TUE 10 MAR
TUE 21 APR
TUE 2 JUN
TUE 14 JUL
TUE 18 AUG
TUE 29 SEP
TUE 10 NOV
TUE 24 NOV
LONDON:
WED 28 JAN
WED 11 MAR
WED 22 APR
WED 3 JUN
WED 15 JUL
WED 19 AUG
WED 30 SEP
WED 11 NOV
WED 25 NOV
INVESTMENT:
£160
-MODULE 3:
ADVANCED GOLDWELL TECHNIQUES
--
Be the first to discover the most timeless and
phenomenal coloring techniques and services
from Goldwell. Wow your clients with beautiful
color results and the versatility of your
service menu.
18
FORMAT:
REGISTER
9.30AM
START
10.00AM
LONDON:
MON 9 MAR
MON 1 JUN
MON 17 AUG
MON 23 NOV
FINISH APPROX.
5.00PM
INVESTMENT:
£160
INVESTMENT:
£160
19 COLOR
--COLOR SPECIALIST
COLOR TRANSITION MASTERY
Become a COLOR SPECIALIST.
This level is designed to give you a high level of color knowledge,
skill and expertise that will empower you to solve any color challenge you might face in the salon.
You will be able to turn average into beautiful with the confidence of a true color expert.
WHAT’S IN IT FOR YOU?
» From decolorizing and color remover to pre-pigmenting and everything in between
» In-depth understanding of color families
» Insights into advanced color formulations
» Discover a vast variety of the most utilized and useful correction techniques
» Building a color trouble shooting strategy for the most demanding color challenge
» Transform visual references into amazing color results
» Inspirational hands-on sessions to gain excellence and have fun!
-MODULE 1:
COLOR CORRECTION
--
Impress your clients with your mastery of color
transition. We promise you advanced knowledge
and tools that will make you outstanding in
handling any color challenges.
Think in color. Live the color formulations.
Transform your vision into breathtaking hair.
Be the one to create a true statement for
your clients.
FORMAT:
REGISTER
9.30AM
FORMAT:
REGISTER
9.30AM
LONDON:
TUE 10 FEB
TUE 24 MAR
TUE 5 MAY
TUE 16 JUN
20
-MODULE 2:
COLOR FORMULATION
--
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£160
TUE 28 JUL
TUE 1 SEP
TUE 6 OCT
BOOK COLOR CORRECTION AND COLOR FORMULATION TOGETHER FOR £280
LONDON:
WED 11 FEB
WED 25 MAR
WED 6 MAY
WED 17 JUN
START
10.00AM
WED 29 JUL
WED 2 SEP
WED 7 OCT
FINISH APPROX.
5.00PM
INVESTMENT:
£160
21 COLOR
22
--COLOR ARTIST
TRENDS AND INSPIRATION MASTERY
Become a COLOR ARTIST.
This level is perfect for color and trend oriented stylists
looking for new inspiration. Exclusive seminar content will allow you to
dive into the world of trends and fashion and
learn from the Goldwell Global Artistic Masters.
COLOR
WHAT’S IN IT FOR YOU?
» Discover commercial salon service perfection
» Gain knowledge in how to put your vision through the total look
» Explanation and demonstration in an up close and personal way
» Color sense, awareness, confidence in color design and visualization
» Step by step instruction on sectioning, placements and color schemes
» Interactive workshop full of inspiration and fun!
-MODULE 1:
COLOR TREND
--
-MODULE 2:
COLOR LAB
--
Get inspired by the latest fascinating fashion and
beauty trends. Learn how to bring haute couture
into your salon and translate it into exciting
services for your clients.
Creativity is about capturing moments that
make life worth living. Learn to express your vision
in personalized color and formulae concepts.
Be the master of your color statement.
FORMAT:
REGISTER
9.30AM
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
LONDON:
TUE 3 MAR
TUE 26 MAY
TUE 11 AUG
TUE 3 NOV
BOOK COLOR TREND AND COLOR LAB TOGETHER FOR £280
INVESTMENT:
£160
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£160
LONDON:
WED 4 MAR
WED 27 MAY
WED 12 AUG
WED 4 NOV
23 ---MASTERCOLORIST
CERTIFICATION DAYS
-FORMAT:
Each level of the Mastercolorist accreditation is
a key to success and acknowledgement of your
ongoing growth and development.
You will be able to show concrete evidence of
your achievements and commitment and to be
celebrated as a true color expert at each level.
Gaining your certification will further help to build
your confidence, reputation and credibility with
salon clients.
Select a date from the options below for your
target level after the due completion date of your
seminar training plan.
The one day certification will be performed on
2 models. On Mastercolorist Technician there
is an online assessment test.
FORMAT:
REGISTER
9.30AM
START
10.00AM
INVESTMENT:
£50
LEVEL 1:
MASTERCOLORIST TECHNICIAN
WED 4 FEB
WED 29 JUL
WED 14 OCT
LEVEL 3:
MASTERCOLORIST SPECIALIST
WED 1 APR
WED 24 JUN
WED 9 SEP
LEVEL 2:
MASTERCOLORIST DESIGNER
WED 18 MAR
WED 1 JUL
WED 28 OCT
LEVEL 4:
MASTERCOLORIST ARTIST
WED 25 MAR
WED 8 JUL
WED 23 SEP
WESTROW ACADEMY, LEEDS:
MASTERCOLORIST TECHNICIAN
MON 1 JUN
24
FINISH APPROX.
5.00PM
-MORE COLOR SEMINARS
--GOLDWELL
COLOR EXPERT
-FORMAT:
12 days (6 weeks, 2 days per week)
FORMAT:
One day seminar including demonstrations
EXPERIENCE LEVEL:
Experienced colorists and salon owners
EXPERIENCE LEVEL:
Full time college lecturers
WHAT’S IN IT FOR YOU?
»»There are few courses in Europe that can give
you this level of expertise and personal tuition.
There’s a limit of just seven people per course
»»This intensive 12 day course offers a
combination of inspired learning and personal
development, which will not only help you later
hone others talents but will bring out your
own creativity
»»The emphasis for this exclusive course is on how
you can create the salon you want. You’ll receive
training on compiling menus, choosing
complimentary services, pricing structures and
building the skills you’ll need within your team.
You’ll learn color planning, how to train others in
color selection, application and style creation.
There will also be sessions on business building
and putting your business plans into action
»»A holistic mix of product information and handson sessions with models putting the concepts
taught into action. From hair science working
through the comprehensive GOLDWELL
color portfolio
WHAT’S IN IT FOR YOU?
»»For full time college lecturers to keep up to date
and informed about GOLDWELL color products
and information
»»Setting your own agenda on color topics
covered as well as covering any new GOLDWELL
color products introduced recently
»»In the afternoon these products and their uses
are demonstrated on 1-2 models following the
GOLDWELL Color Cycle
»»An important focus is how to teach these
methods and information to others
FORMAT:
REGISTER
9.30AM
START
10.00AM
LONDON:
COLOR EXPERT 1
MON 19 AND TUE 20 JAN
MON 26 AND TUE 27 JAN
MON 2 AND TUE 3 FEB
MON 9 AND TUE 10 FEB
MON 16 AND TUE 17 FEB
TUE 24 AND WED 25 FEB
FINISH APPROX.
5.00PM
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
COLOR
-LECTURER’S
AWARENESS
--
INVESTMENT:
£25
LONDON:
WED 11 FEB
WED 8 APR
TUE 7 JUL
WED 15 JUL
WED 28 OCT
INVESTMENT:
£2,000
COLOR EXPERT 3
MON 12 AND TUE 13 OCT
MON 19 AND TUE 20 OCT
MON 26 AND TUE 27 OCT
MON 2 AND TUE 3 NOV
MON 9 AND TUE 10 NOV
TUE 17 AND WED 18 NOV
COLOR EXPERT 2
MON 18 AND TUE 19 MAY
TUE 26 AND WED 27 MAY
MON 1 AND TUE 2ND JUN
MON 8 AND TUE 9 JUN
MON 15 AND TUE 16 JUN
MON 22 AND TUE 23 JUN
ON COMPLETION OF THE COLOR EXPERT COURSE WE AWARD PRIOR RECOGNITION
OF MASTERCOLORIST TECHNICIAN, DESIGNER AND SPECIALIST
25 -TEXTURE
--
“I WANT LOOKS
THAT ARE REALLY STYLISH!”
Dustin Traut
FRANKFURT, GERMANY
GET TO KNOW THE LATEST TECHNIQUES
FOR TEXTURE SERVICES AND DISCOVER
UNEXPECTED CREATIVE POSSIBILITIES –
DEFY GRAVITY FOR FRESH AND STYLISH LOOKS
YOU AND YOUR CLIENTS WILL LOVE!
26
27 TEXTURE
-THE ART OF SMOOTHING –
THE KERASILK
KERATIN TREATMENT SYSTEM
-Take unmanageable, frizzy hair from frustrating to
fabulous with the new Kerasilk Keratin Treatment.
Keratin smoothing treatments are a great new
opportunity to change the texture of hair without
chemical damage and offer a new addition to the
salon service menu – from reducing and reshaping
curl to smoothing and softening unruly hair.
WHAT’S IN IT FOR YOU?
» Learn the complete Kerasilk Keratin Treatment
System and how to successfully implement the
service in your salon
» Design techniques that are customized to
individual client needs
» Modifying formula, sectioning and placement to
adapt to different styles, length, texture and client
needs to create individual texture results
» Enriching your creativity with new and original
ideas that have the potential to expand your
menu of color services
FORMAT:
REGISTER
9.30AM
LONDON:
TUE 17 MAR
TUE 13 OCT
28
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£100
29 TEXTURE
-COLOR ZOOM ’15
--
“FEED
MY CREATIVITY!”
Kuku Soh
TAPEI, TAIWAN
ALWAYS ON THE HUNT FOR SOMETHING NEW?
LET GOLDWELL COLOR ZOOM SHOW YOU THE CUTTING
EDGE OF FASHION TRENDS. LEARN AND MASTER INNOVATIVE CUT,
COLOR AND STYLING TECHNIQUES THAT WILL TAKE YOUR
CREATIVITY TO NEW HEIGHTS!
30
31 COLOR ZOOM ’15
THE TREND 2015:
TRADITIONAL REBELS
Start with an inspiration, then deconstruct it.
Preserve the essence, mix in some cultural references
and then reconstruct it to create something new.
It’s the hottest trend in fashion: taking elements from the past
and bringing it to the future with a completely new twist.
Some of the world’s best stylists came together in the
Global Color Zoom ’15 Creative Team to design a brand
new collection that takes this trend into hairstyling.
The outcome is amazing: While preserving the essence of a style,
the team designed looks that display a new, most beautiful
“unexpected elegance”. The concept of harmony/disharmony as well
as stunning color combinations and tribal inspiration push the limits
of hairstyling to new heights. Looks manifest in three distinct style
directions: Elegant Edge, Style Clash and Reinvented Tribal.
Like no other this collection shows craftsmanship on the edge
to subliminal artistry.
32
Hair color follows fashion with a new and elegant palette.
Beautiful monochromatic colors are disrupted by bands of
deeply saturated and heavily pigmented shades, ranging
from warm to cool neutrals.
Get ready for looks that will alter your idea of elegance.
33 COLOR ZOOM ’15
ARE YOU THE NEXT WINNER?
UNLIMITED CREATIVITY.
For stylists from all over the world it is THE event of the year: The Color Zoom Global Event with the international finale of the Color Zoom ’15 Live-Competition, the inspirational
launch of the new Color Zoom ’16 Collection and the huge award-party!
For three days it is all about creativity and inspiration: What is the current trend and what lies
in the future? Who are the top creative artists and what will they show us? Which looks are going to
convince the judges?
reate your own interpretation of the Traditional Rebels Collection and be part of the next Color
C
Zoom Challenge!
As a national winner you will participate in the grand finale in Las Vegas, as a global winner you will create
the next Color Zoom Collection together with Goldwell.
Be part of a worldwide trend. Be part of the Color Zoom Challenge ’15!
Application documents to be found on www.colorzoom.com/briefingkit
34
-COLOR ZOOM PHOTOSHOOT
--
FORMAT:
One hour of photoshoot time with International
photographer Jenni Hare, make-up by Lauren
Mathis and clothes styling by Bernard Connolly.
WHAT’S IN IT FOR YOU?
»»A professionally taken Color Zoom entry picture
»»All retouching included to achieve the perfect
finished image
»»Mentoring on how to get the best results
FORMAT:
TIMING ADVISED ON BOOKING
INVESTMENT:
£750
COLOR ZOOM ’15
LONDON:
TUE 14 APR
WED 15 APR
“THE MOST CHALLENGING COMPETITION AND
AN IMPORTANT CAREER BOOSTER IN LIFE.”
-LISA WHITEMAN, WEBSTER WHITEMAN, LONDON
--
BECOME A PART OF WHAT INSPIRES
THE WORLD.
35 -INSPIRATION TEAM
--
“INSPIRE ME
TO OUTDO MYSELF!”
Ilze Looijen
APELDOORN, THE NETHERLANDS
SHARE YOUR PASSION FOR HAIR
WITH THE ARTISTIC ICONS
OF THE INTERNATIONAL STYLIST COMMUNITY.
IT’S GOING TO BE INSPIRING, EXCITING, ELECTRIFIYING –
AND CERTAINLY ONE OF THE MOST
GROUNDBREAKING SEMINARS OF YOUR LIFE.
36
37 INSPIRATION TEAM
GLOBAL MASTERS
World-class education starts with world-class artists.
Inspiration. Artistry. Creativity.
These are only a few of the words that describe the Goldwell
MASTER TEAM of Artists. As masters of color and design,
the creative masters represent the highest standards of Goldwell
Education and Inspiration. Whether it is working with hairdressers one to
one in our Global Academies or as headliners on stages around the world,
the members of this elite group of artists will provide you
with an education experience that you won’t forget!
Don’t miss your chance to see them whenever you can!
Global Masters help salons around the world be creatively
inspired through their exciting and creative programs.
You can learn personally from them by attending scheduled
activities around the world.
38
--
Rodica Hristu
--
Timothy Switzer
CANADA
--
CANADA
--
GET INSPIRED!
FIRST-HAND.
--
Dimitrios Tsioumas
USA
--
--
AUSTRIA
--
--
INSPIRATION TEAM
Mario Krankl
Lisa Whiteman
UK
--
--
--
Agnes Westerman
John Simpson
--
--
THE NETHERLANDS
USA
--
Peter Wu
TAIWAN
--
--
Shane Henning
AUSTRALIA
-39 NATIONAL MASTERS
-MARK LEESON
COUTURE COLORING AND CUTTING
-MARK LEESON has been hairdressing
for almost 30 years and in 2004 he won
his first British Hairdressing Award.
Since then he has a long list of awards
and has been nominated four times for
British Hairdresser of the Year.
Other recent accolades include winner
of the Artistic Team of the Year 2013 and
once again Mark’s salon holds the title of
Eastern Hairdresser of the Year 2013.
Renowned for his exceptional color
work and superior shows, Mark is a firstclass educator and remains one of
Goldwell’s most popular ambassadors.
His collections never fail to make front
covers and his ability to transform the
ordinary into the extraordinary is
simply mesmerising.
FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on workshop
completing 1 model
WHAT’S IN IT FOR YOU?
»»In this seminar Mark will reveal his award
winning techniques for coloring and cutting
giving a couture edge, helping you to create
color and cuts for the individual. Mark will work
with color techniques such as threading,
shadowing and splash
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£225
LONDON:
MON 2 MAR
MON 21 SEP
--
Mark Leeson
--
40
NATIONAL MASTERS
-BEVERLY C
TREND INSPIRATIONS COLOR AND CUT
--
Beverly’s extra-special expertise is
in ‘making real women look and feel
beautiful’, whatever their age or stage
in life. She is especially passionate about
creating the total look with a great cut,
gorgeous color and a sublime finish that
suits a woman’s personality and style.
FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on workshop
completing 1 model
WHAT’S IN IT FOR YOU?
»»This seminar with Beverly C will focus on a day
of inspiring education featuring the most current
looks. Using her extensive knowledge and talent
to translate the best looks for the client working
on suitability, age group, face shapes and
what’s hot
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£225
LONDON:
MON 16 MAR
MON 27 APR
MON 5 OCT
INSPIRATION TEAM
BEVERLY was awarded an MBE by
HRH the Queen in 2008 and has been
British Hairdresser of the year twice! The
first female to win the award. She has
travelled since the early eighties
continuously teaching and presenting
across the globe to groups of 20 to 2,000.
--
Beverly C
--
41 NATIONAL MASTERS
-TERRI KAY AT MARK LEESON
EXPRESS COLOR AND CUT
-TERRI KAY is the manager for Mark
Leeson Hair Body and Mind and has been
hairdressing for almost 30 years. With a
long list of awards to her name, including
three times winner of Eastern Hairdresser
of the Year. Terri is an educator who truly
understands how to create a winning
collection and is now in the British
Hairdressing Hall of Fame.
Her technical knowledge is exceptional
and her work is regularly featured in hair
magazines all over the globe.
FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on workshop
completing 1 model
WHAT’S IN IT FOR YOU?
»»Terri brings her salon experience to teach
young stylists quick and easy, but very effective
color and cut techniques helping to grow the
stylist’s column
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£175
LONDON:
MON 26 JAN
MON 14 SEP
Terri is part of the award-winning 2013
Artistic Team of the Year and is an
excellent educator who is renowned for
her superb teaching skills and enthusiasm
for hairdressing.
--
Terri Kay
--
42
NATIONAL MASTERS
-SHANE BENNETT
ICONIC CLASSIC COLORING & CUTTING
-FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on work shop
completing 1 model
WHAT’S IN IT FOR YOU?
»»A consumer led course taking the foundation
classic techniques and developing them further
to make them more commercial for salon use.
Shane brings his salon expertise to this course
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£175
LONDON:
MON 30 MAR
MON 17 AUG
INSPIRATION TEAM
SHANE BENNETT – Three times winner
of Northern Ireland Hairdresser of the
Year, Shane Bennett is a member of the
British Hairdressing Hall of Fame. His
prestigious boutique salon is housed in a
Georgian building in the historic Royal
village of Hillsborough. Shane is a
regular face on Irish Television and his
photographic work is featured in both
trade and consumer magazines nationally
and internationally. Shane Bennett Salon
has been nominated for Artistic Team of
the Year at the British Hairdressing
Awards 2014. Dorothy Sturgeon – Color
Zoom Partner Colorist UK Winner 2014
assists Shane with technical aspects of
this course.
--
Shane Bennett
--
43 NATIONAL MASTERS
-LISA WHITEMAN
LONDON STYLE COLORING AND CUTTING
-LISA WHITEMAN – As well as being
co-owner and Director of stylish salon
Webster Whiteman in Mayfair, she has
been a trainer and mentor to talented
hairdressers both nationally and
internationally during her 25 year career.
Her high standards and reliability have led
to a reputation for the utmost level of
professionalism, which has been rewarded
with nominations for numerous top
industry awards as well as being Global
Partner Category Winner of Color Zoom
2011. Lisa is currently a member of
GOLDWELL’s Global Master Team,
delivering education and inspiration to
hairdressers worldwide.
FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on workshop
completing 1 model
WHAT’S IN IT FOR YOU?
»»Being London based Lisa will share her
experience with coloring and cutting bringing
ideas from her busy Mayfair salon
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£175
LONDON:
MON 23 MAR
MON 7 SEP
Salon friendly tips and hints and always
keeping an eye on the commercial side of
hairdressing is a priority for her.
--
Lisa Whiteman
--
44
NATIONAL MASTERS
-NEIL BARTON
ON THE EDGE COLORING AND CUTTING
--
Five times finalist for Scottish Hairdresser
of the Year, and Global Color Zoom
Creative Color Category Winner in 2010
Neil leads his artistic and education team,
constantly evolving and keeping ahead of
the game – they are the next generation
in hairdressing.
FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on workshop
completing 1 model
WHAT’S IN IT FOR YOU?
»»Coloring and cutting for contemporary styles
for all your clients
»»Neil will encourage you to explore the
dimensions of hair using new techniques –
the Neil Barton way
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£175
LONDON:
MON 11 MAY
MON 12 OCT
INSPIRATION TEAM
NEIL BARTON of Neil Barton
Hairdressing in Edinburgh has been
in the industry for over 15 years. With an
award winning salon in the centre
of Edinburgh, his team are trained to the
highest standard. He has a passion for
quality service as well as cutting edge
creativity.
--
Neil Barton
--
45 NATIONAL MASTERS
-JANE STACEY
SHAPE SHIFTING
-JANE STACEY – TONI&GUY International
Technical Director
Highly experienced in her field, with a
passion for classically beautiful color with
a creative edge, Jane enjoys sharing her
knowledge with students, teaching
across all technical courses with a thirst
for knowledge herself, Jane consistently
develops new innovative coloring
techniques pushing herself creatively, an
enthusiasm that she injects into her
teaching manner.
Proving an eye for serene, stand-out and
wearable color work, Jane is extensively
involved in all TONI&GUY image creation
and producing looks for the inspirational
TONI&GUY Educational Collections.
FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on work shop
completing 1 model
WHAT’S IN IT FOR YOU?
»»The course is designed to work with customised
coloring techniques for different shaped haircuts
»»Bringing out the best in the hair density, texture
and lengths
»»Working with different sections and shapes, the
colour applications are changeable and shapes
are moved internally throughout the haircut to
create multi-faceted effects
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£175
LONDON:
MON 2 FEB
MON 18 MAY
MON 24 AUG
--
Jane Stacey
--
46
NATIONAL MASTERS
-PAUL SCULLY
CREATIVE EXCELLENCE
--
Passing on his knowledge of color
and clever placement techniques gives
Paul an edge in the Creative
Excellence seminar.
Paul was UK Finalist in the Partner
Category of Color Zoom 2013.
FORMAT:
One day seminar. Morning demonstration
on models. Afternoon hands-on work shop
completing 1 model
WHAT’S IN IT FOR YOU?
»»Classic signature looks that will build and
define your business with easy and practical
ideas. This course will cover coloring and
cutting techniques.
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£175
LONDON:
MON 8 JUN
TUE 8 SEP
INSPIRATION TEAM
PAUL SCULLY’S Surrey based Scully
Scully salon has enjoyed growing success
built from his reputation as one of the top
colorists nationwide. The Scully Scully
philosophy is to translate show work into
workable and wearable looks for clients
of all ages and walks of life.
--
Paul Scully
--
47 NATIONAL MASTERS
-ERIK LANDER
MEN’S CLASSIC CUTTING
-ERIK LANDER is one of the UK’s
most highly regarded Barbering
Educators, with over 28 years’ experience
delivering seminars around the globe.
Erik’s knowledge and inspiration is
second to none, with a passion for
in-depth education to the highest level.
Erik’s philosophy is “it’s all in the detail”,
breaking each and every aspect down to
an easy to understand level. He became
the first educator in the UK to gain the
New Level 4 Male Grooming and Ladies
Level 4 qualifications, leading to a
Master Craftsman Award for both
Hairdressing and Barbering from the
Hairdressing Council.
FORMAT:
One day seminar. Morning demonstration on
models. Afternoon hands-on workshop completing
1 model, finishing with a demonstration model
WHAT’S IN IT FOR YOU?
»»This seminar is focused on training the very best
practice in professional, classic men’s barbering skills
»»Demonstration, full consultation, hair growth
pattern, scissor over comb, clipper work and
shapes to suit men. This seminar will give you
the confidence to work with male clients
when doing scissor over comb and
clipper techniques
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
5.00PM
INVESTMENT:
£175
LONDON:
WED 4 FEB
TUE 7 APR
TUE 14 JUL
TUE 29 SEP
--
Erik Lander
--
48
-AN EVENING WITH
--
FORMAT:
An evening of stimulating and
inspiring hairdressing
WHAT’S IN IT FOR YOU?
»»An evening up close and personal with
industry leaders
»»View their latest hair collections, their ideas
and aspirations
»»Informal, relaxed atmosphere
»»Focusing on cutting, coloring and long
hair dressing
START
7.00PM
LONDON:
MON 16 FEB
MON 2 NOV
BEVERLY C
MARK LEESON ART TEAM
FINISH APPROX.
9.15PM
INVESTMENT:
£70
INSPIRATION TEAM
FORMAT:
REGISTER
6.30PM
49 EDUCATION TEAM
EDUCATION. IT’S ALL ABOUT PEOPLE.
BE TRAINED BY EDUCATORS THAT BELONG TO THE
BEST IN THE WORLD. THAT UNDERSTAND, INSPIRE AND MOTIVATE.
THAT ARE OPEN AND EXCELLENT STYLISTS.
50
51 INSPIRATION TEAM
-IN-SALON SEMINARS
--
“BRING THE ACADEMY
INTO OUR SALON!”
Katja Vagts
BUXTEHUDE, GERMANY
JUST YOU AND YOUR TEAM. IN YOUR OWN SALON.
EASY-GOING AND EFFECTIVE – THE GOLDWELL IN-SALON
SEMINARS TRAIN THE WHOLE TEAM AT ONCE AND STRAIGHT
TO THE POINT. WHEREVER AND WHENEVER YOU WANT,
WE’LL BE THERE FOR YOU!
52
53 IN-SALON SEMINARS
We bring the Goldwell Education
experience to your salon –
exclusively for your team.
We tailor the programs to fit your salon’s
needs and teach you
services, tools, techniques and
products that will help you to grow your
business everyday.
54
IN-SALON SEMINARS
Contact your Goldwell team to find out how
to qualify for exclusive in-salon
private trainings for your team and Goldwell
loyalty programs.
55 -FOUNDATION MASTERY
-Behind each amazing color you can find solid professional knowledge,
great technical expertise and reliable high performance professional products.
Foundation mastery builds a perfect base on your way to becoming an expert in subject
color, care and styling. It will allow you to confidently work with the entire Goldwell Portfolio.
-FOUNDATION COLORANCE
-Learn how to perfect demi-permanent coloring
with COLORANCE color. Gain confidence
to use it effectively. Find out how to promote
different service options to your clients.
Learn how to achieve brilliant color results with
exceptional shine and durability with ELUMEN
color and customized communication and
application tools as well as promoting new
services to your client.
WHAT’S IN IT FOR YOU?
» Essentials in hair analysis for easy consultation
» Simple salon services for excellent color results
» Hints and tips on how to get best results for
clients hair structure
» Formulation for reliable grey blending, durability
and evenness
WHAT’S IN IT FOR YOU?
» Learn why ELUMEN is so special
» Identifying the right clients for ELUMEN color
» Application and commercial techniques
with ELUMEN
» Confidence in usage of ELUMEN
MODELS: 2 models suitable for demi-permanent
coloring (no corrective color)
FORMAT: 3 hours (incl. 2.5 hours practical
hands-on session)
INVESTMENT: £500
MODELS: 2 models suitable for fashion coloring
(no corrective color, no grey)
FORMAT: 3 hours (incl. 2.5 hours practical
hands-on session)
INVESTMENT: £500
-FOUNDATION TOPCHIC/NECTAYA
--
-FOUNDATION LIGHTENING
--
Discover the endless possibilities of permanent
coloring with TOPCHIC and NECTAYA. Learn
exciting services that will allow you to amaze your
clients with dazzling shine, incredible durability,
evenness and 100 % grey coverage.
The blonde client is an extremely important part
of any salon‘s business. Discover insights into the
needs of these clients and the core salon services
related to highlifting, decolorizing and toning
services.
WHAT’S IN IT FOR YOU?
» All you wanted to know about permanent
coloring
» Formulation for reliable grey coverage, durability
and evenness
» Desirable salon services for every color family
» How to talk to the client about NECTAYA,
ammonia free hair color
WHAT’S IN IT FOR YOU?
» Insights into the specific needs of blonde
clients and how to best communicate Goldwell
blonde services
» Knowledge and skills related to highlifting
(TOPCHIC and NECTAYA HiBlondes Control
ranges), decolorizing (SILKLIFT and OXYCUR
PLATIN) and blonde refinement (COLORANCE
and ELUMEN)
MODELS: 2 models suitable for permanent
coloring (no corrective or highlifting color)
FORMAT: 3 hours (incl. 2.5 hours practical
hands-on session)
INVESTMENT: £500
56
-FOUNDATION ELUMEN
--
MODELS: 2 models suitable for highlifting or
single application bleaching (no corrective color)
FORMAT: 3 hours (incl. 2.5 hours practical
hands-on session)
INVESTMENT: £500
57 IN-SALON SEMINARS
-FORMULATION MASTERY
-We will help you to understand color like you‘ve never done before. Dive into the world of
formulations. Discover more about the universal color law and color schemes.
Learn to understand the relationship between colors and think in color formulations.
-ULTIMATE GREY
-No more grey coverage disasters! Learn how with
the right formulations you can always achieve
reliable grey coverage for your clients.
WHAT’S IN IT FOR YOU?
» Answers to why it is hard to cover grey
» Formulations for reliable grey coverage
» Hints and tips on how to best cover grey
MODELS: 2 models suitable for grey coverage for
fashion or problem solving
INVESTMENT: £500
-ULTIMATE BRUNETTES
-More and more clients are choosing brunette
over blonde. No wonder, brown hair is flattering
and sexy. Learn more about how to bring out
the best in brown for your clients through
creative formulations.
WHAT’S IN IT FOR YOU?
»H
ow to choose the right brown color for
your client
» Exciting formulations for rich brown without
brassiness
» Dos and Don‘ts for Brunettes
MODELS: 2 models suitable for brunette fashion/
dimensional color work
INVESTMENT: £500
-ULTIMATE BLONDES
-Blonde is full of different facets and dimensions –
from natural to bright, warm to cool.
Discover formulations behind each of them
and learn to understand blonde like you’ve
never done before.
WHAT’S IN IT FOR YOU?
» How to achieve a beautiful blonde
» Insights into blonde formulations
» Hints and tips for amazing blonde results
MODELS: 2 models suitable for creative
blonde service
INVESTMENT: £500
-ULTIMATE COLOR FIX
-Creating the perfect color palette is essential to
the success of any professional color service.
Too dark, too light, too red or faded hair, this
seminar will give you the knowledge, skills and
confidence required to perform color correction
with excellence.
WHAT’S IN IT FOR YOU?
» Professional salon solutions for turning color
challenges into thrilling results
» Coloring darker, filling, tinting back and
overcoming color fading
» Removing artificial color
MODELS: 2 models suitable for color correction
service
INVESTMENT: £500
58
-ULTIMATE REDS
-Red is gorgeous, red is hot. Ranging from soft
auburn to spicy tangerine it offers a wide spectrum
of hues for every client need. Dive into the exciting
world of the red color family and discover insights
into stunning red hair.
IN-SALON SEMINARS
WHAT’S IN IT FOR YOU?
» How to keep red vibrant
» Insights into creative red formulations
» Dos and Don‘ts for redheads
MODELS: 2 models suitable for red fashion/
dimensional color work
INVESTMENT: £500
59 -SALON SUCCESS
--
“HOW CAN I TURN ALL MY SKILLS
INTO SOMETHING BIGGER?”
Nicola Smyth
LEAMINGTON SPA, UK
THIS IS NOT THE TIME TO BE MODEST.
YOU ARE A GREAT HAIRDRESSER. AND YOU CAN ACHIEVE MORE.
JOIN US AND LEARN ABOUT THE OTHER SIDE OF THE BUSINESS –
RETAIN YOUR CLIENTS AND GAIN NEW CLIENT REFERRALS,
LEAD A TEAM OR RUN YOUR OWN BUSINESS. SOUNDS EXCITING TO YOU?
IT IS. GO AHEAD!
60
61 SALON SUCCESS
--
Abby
& Karly
Whittaker
--
Mikaela
Martin
--
--
-MIKAELA MARTIN
THE GOLDWELL BUSINESS GURU
-SPIRIT HAIR COMPANY – Mikaela is co-owner
of Spirit Hair Company with Lauren Turner. Twice
winners of the British Hairdressing Business
Awards as Salon of the Year 2012/13 and Finalist
for Manager of the year 2014, these salon owners
know business! By trade Mikaela is a hairdresser
but also spent sixteen years working in the corporate
world of sales, business development and marketing.
Mikaela is also President for the National Hairdressing
Federation in London and the Home Counties.
SARAH HODGE – Abby & Karly Whittaker
are directors of the UK‘s largest independent
award winning hairdressing group, Sarah
Hodge Hairdressers.
Mikaela is known for her enthusiasm and tenacity
and believes excellence is an attitude. Her business
philosophy is ‘back to basics is always the best place
to start – the rest is about delivering consistency’.
EXPERIENCE LEVEL
If you are a salon owner that is looking for new
ideas, initiatives, solutions or just direction on how
to further develop and grow your business whilst
still being able to service your clients, work the
salon floor and monitor your progress then this
course could well be for you.
EXPERIENCE LEVEL:
This course is for stylist‘s (any age) who want to be
the top of their game. Here‘s a few questions to
ask yourself.
»»Do you want to be brave and say how it is?
»»Do you say things first without thinking?
»»Do you sometimes find team members irritating?
»»Do you like to know what‘s going on?
WHAT’S IN IT FOR YOU?
»»If you are a salon owner/manager and answered
YES to any of the above, then this is the course
for your stylists to build yours and their business.
»»If you are a stylist and answered YES to any of
the above then this course will change your life.
Learn everything there is to be the best in your
salon/industry.
»»Communication – Discover the secret to
understanding people
»»Consultation – Be amazing when fact finding
»»Retailing – How to overcome your fear of selling
»»Successful – Be a legend in your own right.
FORMAT:
REGISTER
9.30AM
START
10.00AM
LONDON:
TUE 12 MAY
62
-ABBY & KARLY WHITTAKER
BUSINESS MAPPING
--
BOOK ALL 3 SEMINARS FOR £280
FINISH APPROX.
4.00PM
INVESTMENT:
£100
Now showcasing their work which has continued
to be highly rewarded & recognised in the most
prestigious hairdressing awards including Most
Wanted, British Hairdressing Business Awards and
British Hairdressing awards.
WHATS IN IT FOR YOU?
»»This course will teach you everything you need to
know about mapping all aspects of your business.
The process encompasses profitable growth,
client retention, client acquisition, staff
recruitment, staff retention and motivation and
how to partner perfectly with your chosen
manufacturer, and of course there is only one
choice, Goldwell.
»»Our knowledge isn‘t based on theory, only facts.
Our business mapping can be implemented
immediately into your business and could well
be the tool that you have been looking for to
simplify your day to day responsibilities as owner
and employer. We look forward to sharing.
FORMAT:
REGISTER
9.30AM
LONDON:
MON 21 SEP
START
10.00AM
FINISH APPROX.
4.00PM
INVESTMENT:
£100
--
Greg
Christie
--
-GREG CHRISTIE
THE SALON BUSINESS ACADEMY
-LIFESTYLES – Greg Christie is a highly successful
salon owner, founder of the Salon Business
Academy and creator of “Simplicity to Success” a programme which is designed specifically for
you, the salon owner and manager.
SALON SUCCESS
Greg has spent the last 30 years finding out what
works within our industry and has identified a
“formula” for growing salons using state-of-theart, proven but most importantly, industry-specific
techniques that are guaranteed to work - allowing
you to grow your business and create wealth,
security and freedom.
EXPERIENCE LEVEL
If you’ve ever said the words, “there just aren’t
enough hours in the day” or wondered “what are
the top five things I need to be doing right now to
guarantee growth” then this course is for you.
Simplicity to Success, offers a simple step-by-step
formula that anyone can use from scratch.
WHATS IN IT FOR YOU?
»»Gearing for Growth - find out the 3 key areas
that all highly successful salons use as a platform
for growth.
»»Marketing in a Minute - learn how to create, Killer
Headlines That Cause Clients to Call™ turning
clients into cash.
»»The Fully Booked Formula - Discover the
top 7 ways to fill your salon with clients year
after year.
»»Myth Busting – “business is hard, isn’t it?” No, it
needn’t be a struggle. Discover a simple strategy
where you can create freedom and wealth.
FORMAT:
REGISTER
9.30AM
START
10.00AM
FINISH APPROX.
4.00PM
INVESTMENT:
£150
LONDON:
MON 23 MAR
63 BE MORE. ACHIEVE MORE.
THE CUSTOMIZED IN-SALON
TRAINING PROGRAM.
Goldwell seminar modules have been
designed with in-salon training in mind.
In-salon delivery of the training modules allows
you to accommodate the schedules
of your hairstylists so that you can train
together as a team.
BE MORE. ACHIEVE MORE. modules are
meaningful and effective; the team can
learn and apply their new skills immediately
and gain results instantly.
64
65 SALON SUCCESS
66
-LEARNING DESTINATIONS
--
HAIRDRESSING IS A PASSION
WE SHARE WITH STYLISTS
ALL OVER THE WORLD.
96
-LONDON
UK
--
-NEW YORK
USA
--
-TORONTO
CANADA
--
-DARMSTADT
GERMANY
--
-HONG KONG
HONG KONG
--
-SYDNEY
AUSTRALIA
--
Passionate hairstylists worldwide find our
learning destinations unique meeting points
for creative exchange, artistic inspiration and
profound education. Together we’re striving
for new heights of creative excellence.
Be part of it. Join the experience.
We’re looking forward to meeting you!
Australia, Austria, Belgium, Canada, China, Cyprus,
Czech Republic, Finland, Germany, Greece, Hong Kong,
Indonesia, Italy, Japan, Korea, Malaysia, Malta, Mexico,
The Netherlands, New Zealand, Norway, Poland, Romania, Russia, Serbia and Montenegro, Singapore, Sweden,
Switzerland, United Kingdom, USA
97 -BOOKING AND MUST-KNOW
INFORMATION
--
BOOKINGS
4 easy steps to booking your education and
inspiration for 2014
»»1. Select the courses you wish to attend. It’s
a good idea to double check that none of your
choices overlap.
»»2. Call our booking hotline on 020 3540 1200
(we’re here Monday to Friday, 9am–5.30pm) and
give us details of which courses you wish to
attend and the dates you’ve chosen.
»»3. We’ll reserve you a place on your chosen
courses and send you details by post.
»»4. When you receive your course details we’ll ask
for payment. Your reserved place on the course
is secured the minute we receive your payment.
HOW TO PAY
You can pay for your courses by sending us
a cheque made out to ‘GOLDWELL Professional
Haircare Ltd.’ to the address opposite; or by
Switch, Visa or Mastercard over the phone, simply
call the booking hotline number, 020 3540 1200,
to pay. Remember to have your details ready.
However you chose to pay, we’ll send you a
confirmation of your firm booking and a receipt in
the post. (All prices quoted are inclusive of VAT)
CANCELLATION POLICY
If you are unable to attend a course, cancellations
must be made in writing and received a minimum
of 15 working days prior to the course
commencement date. Due to advanced model
and guest artist booking fees we’re sorry,
but we can’t offer you a refund after this date.
The Academy reserves the right to change
course dates, content and prices without
written notification.
98
-PHONE
020 3540 1200
E-MAIL
[email protected]
POST
130 Shaftesbury Avenue
London W1D 5EU
WEB
goldwell.com | kmscalifornia.com
FACEBOOK
/goldwelluk
/kmscaliforniauk
TWITTER
@goldwelluk
@kmscaliforniauk
-99
Goldwell and KMS California are part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
350888 150A • 10/14
For further information and booking details please contact your Goldwell/KMS California consultant.
goldwell.com | kmscalifornia.com