for your brand - Cashew Publicity

ENGAGING
EXPERIENCES
FOR YOUR BRAND
CASHEW PUBLICITY
Advertising & Event Solutions
WHO WE ARE
OUR TEAM + STRENGTHS + EXPERTISE
FOUNDER + MANAGEMENT
People behind Cashew Publicity
Cashew Publicity was founded in Bangalore, by a group of professionals lead by Shakeel Shariff.
Being a top fashion model during 2001 to 2007, Shakeel Shariff had the opportunity to work with
the biggest names in showbiz and events, where he learned the nuances of the trade. After
working as a consultant for a number of large events, mainly in the fashion/lifestyle and property
segment, he launched Cashew Publicity.
The management team of Cashew Publicity comprises of professionals with business, marketing,
creative and project management background. The average experience of the core team is 10
years.
OUR STRENGTHS
Ideas, Expertise in Smooth Execution, Strategic Tie-ups
Cashew Publicity is a fast growing Media Agency providing complete
services under outdoor promotion and events. We support brands
through unique ideas and complete execution support in publicity,
promotion and events / customer experience.
We have entered into strategic association with a number of companies
in the industry to ensure better and faster service to our clients.
We have worked with diversified clients on events and customer
experience programs – from Idea to Implementation - of different scale
and scope. From a product launch to conventions to brand event to
consumer experience shows, we have handled it.
We have entered into strategic association with a number of partners in the industry to ensure
better and faster service to our clients. Having the right partner to manage the vital tasks help us
to give a smooth delivery of all projects.
ASSOCIATE PARTNERS
Cashew Publicity assures you a smooth and hassle free project execution. Our professional
handling of project and right execution methods, along with highly experienced associate
partners ensure this.
TRUEILLUSIONS : Event Production & Coordination
MEDIAJENIE : Creative Consultancy & Design Services
CITRUZ : Celebrity, Talent and Model Management
Travel & Logistics
Network Of Hotels/Serviced Apartments across India : Hospitality & Food
Sound & Lights
Man Power
Photography/ Video
Printing
WHAT WE DO
OUR SERVICES + ADVANTAGES YOU GET
EVENTS & BRAND EXPERIENCE
A simple seminar to National Signature Brand Event to
Consumer Expo cum Experience Concepts!
CORPORATE EVENTS
The success of a corporate event is a result of ensuring it conveys the essence to the
audience, regardless of the size of the event. A brilliant idea supported by Meticulous
planning and Thorough Execution is what we deliver for your corporate event.
TRADE / CONSUMER ACTIVATIONS
Trade/ Consumer activities pose bigger challenges due to the scale and volume of the
target audience and resources involved. In today’s competition, STANDING OUT while
CONNECTING to your audience is paramount. THAT IS WHAT WE PROMISE.
CONCEPTUALIZATION OF EVENT
There is always a different way to do things. And that is our motto for any event.
Give us the brief and we will come up with an idea that can create a WOW for your brand.
Or give us your aim - let it be market penetration, customer connect, sales improvement or
anything else - we will let our creative juices flow to build a unique event for you.
PLANNING & DESIGNING
We have organized large events like Homes Of India in Bangalore, Saudi, UAE, Bahrain and
UK, where the largest realty firms from India has participated. We also have executed Retail
Events to drive sales for a premium MBO chain in AP. What these events had in common
were meticulous planning and designing what went into making them grand success
stories.
Cashew Publicity is not just an event management firm.
We support brands through unique events for customer engagements
and experience. From an idea to complete execution, we take the
complete responsibility for everything to ensure success.
EXECUTION & COORDINATION
A good idea becomes a great one through proper execution. Experience in handling
projects of different sizes and scales, ability to handle vast resources and getting things
done at the right time at right price keep us ahead of others. If you have been losing sleep
over the next event, then you know what we are talking about.
OUR WORK
PAST + CURRENT PROJECTS + GALLERY
PROPERTY SHOWS- HOMES OF INDIA
We have organized large format property shows in India, Bahrain, Saudi Arabia and London. The
who is who of Indian realty sector like Shobha, Purvankara, Confident, Gopalan, Omaxe etc have
been participating in this event from the beginning.
RETAIL STORE BRAND & SALES DRIVE
Brand launch, store launch, special occasion sales drive, in-store display, press and media event,
launch fashion show, outdoor publicity...you name it, we did it for MnM, AP.
BRAND TAKE OVER
A special event designed for welcoming the employees of the brand that was taken over by Intel.
Fun, laughter, entertainment and other activities ensured each one of them felt like a special
employee.
FILM PRODUCTION BRAND LAUNCH
Launch of DownTown film in Hyderabad by Bhumika Chawla and Bharat Thakur.
3 DAY SALES CONFERENCE - BIOTECH MAJOR
Team building activities, refreshing breaks, cricket matches, serious discussion etc to keep 400
strong team hooked for 3 days of conference.
A quick glance through some of our work - past projects, current
assignments, photo and design gallery etc
CURRENT PROJECTS
FASHION EVENT - LIFESTYLE SHOE BRAND
Positioning the upcoming lifestyle shoe brand with a tie-up with a leading fashion design college.
Special fashion show sequences, competition for students, fashion forecasting activities, new
product display etc. Sponsorship and special signature events with schools/ colleges to tap the TG.
CONSUMER ENGAGEMENT - FOOD PRODUCTS
Consumer engagement and experience event mainly through Malls and Hyper Markets for a
leading spice and food product brand.
OUR WORK
PAST + CURRENT PROJECTS + GALLERY
Event Invite
Press Kit
CD Sticker
OUR WORK
PAST + CURRENT PROJECTS + GALLERY
VALUE
PROPOSITION
ADVANTAGES OF WORKING WITH US
CREATIVE
We will give you new concepts and ideas to engage your audience. Ideas that are simple and
workable. Our strength in developing a creative event concept and turning it into a successful
event means no headache for you and your team.
ASSOCIATE PARTNERS / TIE-UPS
We attribute our success and strength to our TEAM - a unit of handpicked group of professionals
and associated firms - with tremendous expertise in the respective domains. From Logistics to
Sound & Lights to Celebrity Management and Production services, our team can execute it
within the deadline. This also means you do not have to look for different vendors.
UNDERSTANDING OF CONSUMER MARKET
The experience with various brands and businesses dealing directly with the consumers has
given Cashew Publicity the special strength of business and market intelligence. We bring this
knowledge to each project to make sure our client gets the best solution for any requirement.
MEDIA EXPERTISE
To make any event successful, it is very important to use the right media in the right way for
communication. Traditional mass media, OOH, Print or Internet, Mobile and Social Media, we
have the expertise in designing and delivering solutions for them. Making your event a big one
with the right management of media is possible with Cashew Publicity.
We are fun to work with. And professional too.
Add up our other strengths to these, and you will not have to look for any
more reason to work with us.
PROFESSIONAL APPROACH & OWNERSHIP
From the word go, we take ownership of your event and drive it. Your resources being busy in
the day-to-day operations do not affect the outcome in any way, as we take a pro-active
approach in approvals, decision making and execution.
CRISIS MANAGEMENT
We understand the risk factors of any event project and are capable of mitigating such risks. Our
crisis management expertise plays an important role in making your event a success.
REACH US
WHERE WE ARE + HOW TO CONTACT
CASHEW PUBLICITY
Advertising & Event Solutions
#19/19, 2nd Floor, 1st Cross, Millers Road, Benson Town, Bangalore 560 046
Call: +91 99 00000 499 | Email : [email protected]
www.cashewpublicity.com