2015 Media Kit - Tow Times Magazine

2015 Media Kit
Brand Overview
Using a multi-media approach to maximize your reach, Tow Times
places your message in front of decision makers - whether via our
website, reading the magazine in print or digitally or following our social
media. We reach the towing industry.
39,416
43,394
Pageviews
Total Avg.
Qualified
Circulation
8,950
Sessions
2,302
Total Avg.
Non-Qualified
Circulation
7,149
Users
12x
Frequency
For month of
September 2014
1983
Year Established
Private Corporation
Founded by
Towing Company
Owners
Tow Times Magazine
@towtimesmag
@towtimes
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Tow Times
Digital Edition
is available on
tablet and
smartphone
Source:
2014 Verified Audit
Statement
Multi-Media Platforms
According to our most recent reader
survey*, our readers use a variety of
industry media. Our Facebook page
has grown to 5,500+ likes (as of
October 31, 2014). We have hired an
intern who will focus on further
developing our Facebook and other
social media.
Advertisers in Tow Times have access
to some of the industry’s most
progressive media platforms, including
Facebook, Instagram and and our
soon newly-redesigned website,
towtimes.com.
* Survey conducted 1st Quarter 2014 using Survey Monkey
Tow Times
Magazine
@towtimesmag
Contact [email protected],
407.936.2492 or [email protected],
407.706.6797 to advertise.
Audience Profile
Tow Times reaches decision makers in
companies that purchase towing and/or
recovery products and services.
• 97.1% of our recipients are owners/managers/decision makers
• 74.6% of our recipients’ companies are towing/recovery/transport/road
service/repossession
• 16% of our recipients’ companies are auto repair/garage/service
center/salvage/auto parts/recycling/body shop1
Source: 2014 VAC Audit Statement - April 2014
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Meet Our Readers
Owners are becoming more diverse
demographically - Baby Boomers and
Gen X share the industry with a
growing number of Gen Y owners.
Contact [email protected],
407.936.2492 or [email protected],
407.706.6797 to advertise.
*Survey data from a 2014 Industry Survey conducted by Tow Times via
Survey Monkey. Tow Times is the only industry media that has
historically tracked media buying and fleets through surveys.
Reader Actions
How effective are your
ads in Tow Times?
Our readers take
action and as a result,
your ad in Tow Times
works harder for you
than any other industry
publication. Tow
Times editorial
credibility and integrity
are huge values to
your ads.
Contact:
[email protected],
407.936.2492 or
[email protected],
407.706.6797 to advertise.
Distribution
4.9%
13.5%
17.8%
3.5%
14.3%
13.5%
15.6%
Source: 2014 VAC
Audit Statement
15.9%
U.S. Territories
Canada
International
Contact sissy@towtimesmagcom, 407.936.2492 or
[email protected], 407.706.6797 to advertise.
.1%
.6%
.3%
2015 Editorial Calendar/Issue Theme
January
February
March
April
May
June
Theme: Racing
Theme:
Repossession
Sponsored by
Dynamic Mfg.
Theme:
Light/Medium
Towing
Theme: Managing
Your Business
Theme:
Equipment
Theme: Looking
Good
Feature:
Light-duty Cost
Breakdown
Feature:
• Driver Shortage
Series II
• Industry Training
Feature:
• Getting Paid and
Proper Invoicing
• Profitable
Ancillary Income
Lines
Feature:
• Evolution of
Rotators
• Well Equipped
HD Recovery Rig
Feature:
• Apparel Do’s and
Don’ts
• Air Cushions In
Your Fleet?
July
August
September
October
November
December
Theme: Safety
Theme:
Customers
Theme: Airplane
Recoveries
Theme: Annual
SourceBook Issue
Theme: Fleets
Theme: Call
Volume
Feature:
• Tips for Overthe-Top Customer
Service
• Invest in
Maintenance
Feature:
Tools for the
Airplane
Recovery Trade
Feature:
An In-Depth Look
at Police Towing
Feature:
• Insurance
Special Risk
Control and Risk
Rating
• How to Make
Motor Club Calls
Work for You
Feature:
Roadside Safety
Showcase:
Safety Equipment
and Products
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Feature:
• Fleet Survey
Results
• The Average
Towing Company
Profiled
Feature:
• Gauging
Business Mix for
Profitability
• Used Truck
Bonanza
2015 Print Advertising Rates/Schedule
Average 6x NET Rates
A
D
Full Page
8 1/8 x
10 7/8
S
I
Z
E
S
1/2
Island
4 3/4 x
7 3/8
1/2
Vert
1/2 Horiz.
7 1/4 x 4 3/4
1/3
Vert
2 1/4
x
3 1/2
x
10
1/6 Vert
2 1/4 x
4 3/4
10
1/3 Horiz
7 1/4 x 3 1/4
1/3 Sq
4 3/4 x
4 3/4
1/4 Pg
3 1/2 x
4 3/4
Rates below reflect
average 6x NET rate.
Rates vary based on
frequency and placement.
Full
1/2 Island
1/2 H/V
1/3 Sq.
1/3 H/V
1/4
1/6V
$3,129
$1,950
$1,750
$1,350
$1,150
$900
$600
H stands for Horizontal ad
V stands for Vertical ad
Added value options
available with signed
contract.
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Important Dates
Issue
Space
Close
Material
Close
Mail Date
January
11/14/2014
11/25/2014
12/19/2014
February
12/12/2014
12/22/2014
01/16/2015
March
01/16/2015
01/29/2015
02/20/2015
April
02/13/2015
02/27/2015
03/20/2015
May
03/16/2015
03/27/2015
04/17/2015
June
04/13/2015
04/24/2015
05/15/2015
July
05/15/2015
05/29/2015
06/19/2015
August
06/16/2015
06/26/2015
07/17/2015
September
07/10/2015
07/24/2015
08/14/2015
October
08/13/2015
08/27/2015
09/25/2015
November
09/21/2015
09/30/2015
10/23/2015
December
10/19/2015
10/30/2015
11/13/2015
Print Advertising Spend
When purchasing print advertising, make sure you know what you are buying and what you are
receiving for your ad commitment.
Publication
Avg
Circ.
Info.
Source
American Towman
Multi-copy, same addressee*
79.4% Owner/co-owner/Pres.
35,055
3,190
BPA
Tow Times
Multi-copy, same addressee
(Bulk)*
88% Owner/co-owner/Pres.
39,405
15
Verified
Audit
Circulation
Tow Professional
Mails to “Titles of
Owner/Pres./CEO”
Up to
22,000
Added Value Available
June 2014
Statement
June 2014
Statement
2014
Media Kit
Discounted Email Blasts
(We can build)
Discounted Mailing Lists
Discounted Ad Design
Social Media Programs
Website Exposure
Editorial
*Two or more copies of the magazine are sent to a single address
New Design
in Early 2015
towtimes.com
Banner Ad $500/month
468 pixels x 58 pixels
Button Ad $300/month
100 pixels x 50 pixels
Book Ad $500/month
300 pixels x 250 pixels
43,934 Pageviews
8,950 Sessions
7,149 Users
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
For month of September 2014
2015 Print Advertising Terms and Conditions
1. Submission of advertising for publication constitutes acceptance of these terms by Advertiser and Agency. No conditions other than those set
forth on this rate card and the insertion order shall be binding on Publisher unless specifically agreed to in writing by Publisher.
2. All advertisements and their content are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement,
insertion order, space reservation or position commitment at any time. Publisher shall not be liable for any costs or damages beyond advertising
rates if for any reason Publisher fails to publish an advertisement, or for errors in advertiser index.
3. Conditions, other than rates, are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher,
except as specified in a signed contract, and are based on combined print circulation. Cancellation of any space reservation by the Advertiser or its
Agency for any reason other than a change in rates will result in an adjustment of the rate (shortage) based on past and subsequent insertions to
reflect actual space used at the earned frequency or volume rate.
4. Cancellation or changes in orders may not be made by Advertiser or Agency after specified closing date or digital campaign close date. Failure to
submit creative materials will result in full charge for all reserved space. Advertisements not received by closing date will not be entitled to approval
or revision by Advertiser or Agency. In the event of timely cancellation, Advertiser and Agency agree to reimburse Publisher for any unit-related
outside production costs incurred prior to cancellation.
5. Positioning of advertisements is at the discretion of Publisher except where specific positioning is granted, in writing, by Publisher.
6. Publisher is not liable for delays in delivery, or non-delivery, in the event of an Act of God, action by any governmental or quasi-governmental
entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any
kind, work slow down, or any condition beyond the control of Publisher affecting production or delivery in any manner. Any claim for under delivery
not asserted within one year of insertion is waived.
7. Advertiser and Agency shall be jointly and severely liable for monies due and payable to Publisher for advertising ordered. Should collection
efforts become necessary, Advertiser and Agency agree to pay reasonable attorney fees, expenses, and costs incurred in connection with collection
of all monies due, and agree that Seminole County, Florida shall be exclusive venue for resolution of any disputes hereunder.
8. Advertiser and Agency warrant that they are properly authorized to publish the entire content and subject matter of all advertising submitted for
publication. When advertisements containing the names, likenesses and/or testimonials of living persons are submitted for publication, the order or
request for the publication thereof shall be deemed to be a warranty by Advertiser and Agency that they have obtained written consent of the use of
the name, likeness and/or testimonial of each and every living person which is contained therein. Advertiser and Agency agree to indemnify and
hold Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for misappropriation, libel, violation of
rights of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement as
provided by Advertiser or Agency.
9. Creative work produced by Publisher remains the sole property of Publisher.
10. Until credit is approved, Advertisements are run on a prepaid basis only.2013 PRINT TERMS + CONDITIONS
New Product/Press Release Policy
The Basics: Press Releases should be clear, concise information about your company,
employees or events. New Product Releases should offer a clear, thorough description of your
product or service. If your product or service is not towing/recovery specific, it is helpful to tell us how
it is applicable to the industry. If it is an upgrade, be sure to provide information about the underlying
product and advise us about key features of the upgrade.
Please note: Our print space for Press Releases and New Product Releases is limited. We honor
releases from our paying advertisers first. We do not run "raw" releases. Our product coverage is
summarized by our editors.
Photo Requirements: Include a color photo for all New Product submissions. We prefer a white
background, and photos shot in high resolution (at least 300 dpi) in .jpg format. (Don't send large files
that are 72 resolution). Label the image with your company name, and the name of the person or
product.
For People items, please send a color head shot. Photos must be shot against a neutral (but not
white) background, preferably grey. They must be 300 dpi.
What We Cover: It's a good idea to carefully read Tow Times before submitting releases to get a
feel for what we cover. Most product and services news will be reported on our website, such as
launches of products and services, and upgrades; people; partnerships, alliances, mergers and
acquisitions between vendors; and upcoming events such as open houses. We don't cover (with
occasional exceptions) awards from competing publications; certifications; internal training programs;
and the like. We reserve all rights to select what we deem appropriate for publication.
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Additional Online Opportunities
NEW DESIGN
UNDERWAY
NEW
OPPORTUNITIES
Towingequipmentsearch.com
Towing company owners and
mgmt shopping equipment
Towsafeprogram.com
Towing company owners and
mgmt seeking safety
information
TennesseeTowShow.com
Those interested in
attending the Tenn Tow
Show/Museum weekend
Advertisers
Towing equipment
distributors, finance and
insurance companies
Safety equipment suppliers
and distributors, insurance
and training companies
Button ads available to
show exhibitors only
Stats
Watch for new site debut in
early 2015.
Just released - tracking has
begun!
Pageviews - 14,808
Visits - 5,720
Users - 3,547
Audience
(July 1 - September 30, 2014)
Rates
New opportunities being
developed. Will be released
in early 2015.
Sponsorship packages
available that include print,
email and online presence
$500/quarter
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Contact Brenda Faulman
[email protected]
407.936.2494
Contacts
Advertising Manager
Show/Summit Exhibit
Sales
Brenda Faulman
[email protected]
407.936.2494
Advertising Sales
Sissy Figliolia
[email protected]
407.936.2492
Advertising Sales
Distributor Program
Julie Lockman
[email protected]
407.706.6797
Publisher
Clarissa Powell
[email protected]
407.936.2491
Editor
Tim Jackson
[email protected]
407.936.2493
Media Manager
Lauren Colon
[email protected]
407.706.6733