2014 Media Kit - Tow Times Magazine

2014 Media Kit
Brand Overview
Using a multi-media approach to maximize your reach, Tow Times
places your message in front of decision makers - whether via our
website, reading the magazine in print or digitally or following our social
media. We reach the towing industry.
50,865
Page Views
38,797
Total Avg.
Qualified
Circulation
8,505
Visits
2,280
Total Avg.
Non-Qualified
Circulation
6,396
Unique Visitors
12x
Frequency
For month of
September 2013
1983
Year
Established
Private Corporation
Founded by Towing
Company Owners
Tow Times Magazine
@towtimesmag
@towtimes
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Tow Times
Digital Edition
is available on
tablet and
smartphone
Source:
2013 VAC Audit
Statement
Audience Profile
Tow Times reaches decision makers in
companies that purchase towing and/or
recovery products and services.
• 97.0% of our recipients are owners/managers/decision makers
• 57.3% of our recipients’ companies are towing/recovery/transport/road
service/repossession
• 35.6% of our recipients’ companies are auto repair/garage/service
center/salvage/auto parts/recycling/body shop
Source: 2013 VAC Audit Statement - April 2013
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Average Towing Company
Owners are becoming more diverse
demographically - Baby Boomers and
Gen X share the industry with a
growing number of Gen Y owners.
• Average company owner is 50 years old
• 66% of companies surveyed have nine or
fewer employees - including the owner
• Fleet sizes range from 1 to
750+ trucks
• Average fleet size is 15
trucks
• Median fleet size is 7
trucks
*Survey data from a 2011 Industry Survey conducted by Tow
Times. Tow Times is the only industry media that has
historically tracked media buying and fleets through surveys.
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Distribution
9.2%
13.8%
15.4%
4.1%
14.6%
13.3%
12.6%
Source: 2013 VAC
Audit Statement
13.0%
U.S. Territories
Canada
International
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
.1%
.7%
.3%
Editorial Calendar/Issue Theme
January
February
March
April
May
June
Theme: NASCAR
Theme:
Repossession
Sponsored by
Dynamic Mfg.
Theme:
Light/Medium
Towing
Theme: It’s Show
Time!
Theme:
Equipment
Theme: Towing
Feature: Business
and Personal
Insurance
Feature: Stealthy
Tow Trucks (Addons, Wheel-lifts)
Feature: Motor
Club Q&A
Feature: Legal
Cases that have
Impacted the
Towing Industry
Feature:
Equipment Wish
List vs. Reality
Feature: Finance
Options
Feature: Reducing
Damages
Feature: Hybrid
Vehicles
July
August
September
October
November
December
Theme: Big Boys
Theme: Transport
Trailers
Theme: Shine ‘n
Star Beauty
Contest Photos
Sponsored by
Ford Trucks
Theme: Annual
SourceBook Issue
Theme: Lights,
Camera, Action
Theme: Fleet
Trends
Feature: Getting
Tied Up in Tie
Downs
Feature: Look at
tow lighting,
cameras and
products to keep
your fleet moving
Feature: Fleet
Survey Results
Feature: Road
Service Trucks here to stay?
Feature: Rotator
Recovery Contest
Winners
Feature: Tough
Recovery
Techniques
Feature: Class 8
Chassis
Feature: Dealing
with Violence
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
2014 Print Advertising Rates/Schedule
Average 6x NET Rates
A
D
Full Page
8 1/8 x
10 7/8
S
I
Z
E
S
1/2
Island
4 3/4 x
7 3/8
1/2
Vert
1/2 Horiz.
7 1/4 x 4 3/4
1/3
Vert
2 1/4
x
3 1/2
x
10
1/6 Vert
2 1/4 x
4 3/4
10
1/3 Horiz
7 1/4 x 3 1/4
1/3 Sq
4 3/4 x
4 3/4
1/4 Pg
3 1/2 x
4 3/4
Rates below reflect
average 6x NET rate.
Rates vary based on
frequency and placement.
Full
1/2 Island
1/2 H/V
1/3 Sq.
1/3 H/V
1/4
1/6V
$3,129
$1,950
$1,750
$1,350
$1,150
$900
$600
H stands for Horizontal ad
V stands for Vertical ad
Added value options
available with signed
contract.
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Important Dates
Issue
Space
Close
Material
Close
Mail Date
January
11/08/2013
11/19/2013
12/13/2013
February
12/10/2013
12/20/2013
01/17/2014
March
01/13/2014
01/23/2014
02/14/2014
April
02/10/2014
02/21/2014
03/14/2014
May
03/17/2014
03/28/2014
04/18/2014
June
04/14/2014
04/25/2014
05/16/2014
July
05/16/2014
05/30/2014
06/20/2014
August
06/13/2014
06/30/2014
07/18/2014
September
07/14/2014
07/25/2014
08/15/2014
October
08/14/2014
08/28/2014
09/19/2014
November
09/15/2014
09/26/2014
10/17/2014
December
10/13/2014
10/24/2014
11/14/2014
Print Advertising Spend
When purchasing print advertising, make sure you know what you are buying and what you are
receiving for your ad commitment.
Publication
Avg
Circ.
Info.
Source
American Towman
Multi-copy, same address*
79.4% Owner/co-owner/Pres.
34,083
4,209
BPA
Tow Times
Multi-copy, same address
(Bulk)*
88% Owner/co-owner/Pres.
38,772
Verified
Audit
Circulation
Tow Professional
Mails to “Titles of
Owner/Pres./CEO”
22,236
25
Added Value Available
June 2013
Statement
June 2013
Statement
Marketing
Materials
Discounted Email Blasts
(We can build)
Discounted Mailing Lists
Discounted Ad Design
Social Media Programs
Website Exposure
Editorial
*Two or more copies of the magazine are sent to a single address
2014 Print Advertising Terms and Conditions
1. Submission of advertising for publication constitutes acceptance of these terms by Advertiser and Agency. No conditions other than those set
forth on this rate card and the insertion order shall be binding on Publisher unless specifically agreed to in writing by Publisher.
2. All advertisements and their content are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement,
insertion order, space reservation or position commitment at any time. Publisher shall not be liable for any costs or damages beyond advertising
rates if for any reason Publisher fails to publish an advertisement, or for errors in advertiser index.
3. Conditions, other than rates, are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher,
except as specified in a signed contract, and are based on combined print circulation. Cancellation of any space reservation by the Advertiser or its
Agency for any reason other than a change in rates will result in an adjustment of the rate (shortage) based on past and subsequent insertions to
reflect actual space used at the earned frequency or volume rate.
4. Cancellation or changes in orders may not be made by Advertiser or Agency after specified closing date or digital campaign close date. Failure to
submit creative materials will result in full charge for all reserved space. Advertisements not received by closing date will not be entitled to approval
or revision by Advertiser or Agency. In the event of timely cancellation, Advertiser and Agency agree to reimburse Publisher for any unit-related
outside production costs incurred prior to cancellation.
5. Positioning of advertisements is at the discretion of Publisher except where specific positioning is granted, in writing, by Publisher.
6. Publisher is not liable for delays in delivery, or non-delivery, in the event of an Act of God, action by any governmental or quasi-governmental
entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any
kind, work slow down, or any condition beyond the control of Publisher affecting production or delivery in any manner. Any claim for under delivery
not asserted within one year of insertion is waived.
7. Advertiser and Agency shall be jointly and severally liable for monies due and payable to Publisher for advertising ordered. Should collection
efforts become necessary, Advertiser and Agency agree to pay reasonable attorney fees, expenses, and costs incurred in connection with collection
of all monies due, and agree that Seminole County, Florida shall be exclusive venue for resolution of any disputes hereunder.
8. Advertiser and Agency warrant that they are properly authorized to publish the entire content and subject matter of all advertising submitted for
publication. When advertisements containing the names, likenesses and/or testimonials of living persons are submitted for publication, the order or
request for the publication thereof shall be deemed to be a warranty by Advertiser and Agency that they have obtained written consent of the use of
the name, likeness and/or testimonial of each and every living person which is contained therein. Advertiser and Agency agree to indemnify and
hold Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for misappropriation, libel, violation of
rights of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement as
provided by Advertiser or Agency.
9. Creative work produced by Publisher remains the sole property of Publisher.
10. Until credit is approved, Advertisements are run on a prepaid basis only.2013 PRINT TERMS + CONDITIONS
New Product/Press Release Policy
The Basics: Press Releases should be clear, concise information about your company,
employees or events. New Product Releases should offer a clear, thorough description of your
product or service. If your product or service is not towing/recovery specific, it is helpful to tell us how
it is applicable to the industry. If it is an upgrade, be sure to provide information about the underlying
product and advise us about key features of the upgrade.
Please note: Our print space for Press Releases and New Product Releases is limited. We honor
releases from our paying advertisers first. We do not run "raw" releases. Our product coverage is
summarized by our editors.
Photo Requirements: Include a color photo for all New Product submissions. We prefer a white
background, and photos shot in high resolution (at least 300 dpi) in .jpg format. (Don't send large files
that are 72 resolution). Label the image with your company name, and the name of the person or
product.
For People items, please send a color head shot. Photos must be shot against a neutral (but not
white) background, preferably grey. They must be 300 dpi.
What We Cover: It's a good idea to carefully read Tow Times before submitting releases to get a
feel for what we cover. Most product and services news will be reported on our website, such as
launches of products and services, and upgrades; people; partnerships, alliances, mergers and
acquisitions between vendors; and upcoming events such as open houses. We don't cover (with
occasional exceptions) awards from competing publications; certifications; internal training programs;
and the like. We reserve all rights to select what we deem appropriate for publication.
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
towtimes.com
Banner Ad $500/month
468 pixels x 58 pixels
Button Ad $300/month
100 pixels x 50 pixels
Book Ad $500/month
300 pixels x 250 pixels
50,865 Page Views
8,505 Visits
6,396 Unique Visitors
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
For month of September 2013
Additional Online Opportunities
NEW
Towingequipmentsearch.com
Towsafeprogram.com
Tennesseetowshow.com
Audience
Towing company
owners/mgmt shopping
equipment
Towing company
owners/mgmt seeking
safety information
Those interested in
attending the Tenn Tow
Show/Museum weekend
Advertisers
Towing equipment
distributors, finance and
insurance companies
Safety equipment
suppliers and distributors,
insurance and training
companies
Button ads available to
show exhibitors only
Stats
Page Views - 1,847
Visits - 1,223
Unique Visitors - 998
Just released - tracking has
begun!
Page Views - 20,282
Visits - 5,599
Unique Visitors - 3,412
Distributor package available
that includes print and online
advertising - $800/quarter
Contact Julie (info below)
Sponsorship packages
available that include print,
email and online presence
$500/quarter
Contact Brenda Faulman
[email protected]
407.936.2494
For 3rd Quarter 2013
Rates
Contact [email protected], 407.936.2492 or
[email protected], 407.706.6797 to advertise.
Contacts
Advertising Manager
Show Exhibit Sales
Brenda Faulman
[email protected]
407.936.2494
Advertising Sales
Sissy Figliolia
[email protected]
407.936.2492
Advertising Sales
Distributor Program
Julie Lockman
[email protected]
407.706.6797
Publisher
Clarissa Powell
[email protected]
407.936.2491
Editor
Tim Jackson
[email protected]
407.936.2493
Press Releases
New Product Releases
Social Media
Shivangi Patel
[email protected]
407.706.6798