ITV plcCorporate responsibility report 2007
Transcription
ITV plcCorporate responsibility report 2007
12175 ITV CR Cover.qxp 9/4/08 10:14 ITV plc Corporate responsibility report 2007 ITV plc 200 Gray’s Inn Road London WC1X 8HF www.itv.com Investors: www.itvplc.com Page 1 ITV plc Corporate responsibility report 2007 ITV plc Corporate responsibility report 2007 Message from Executive Chairman Michael Grade ITV’s mission is to be the UK’s favourite source of free entertainment. To me this involves being a responsible source of free entertainment. Corporate responsibility report 2007 ITV plc 01 In a fast changing and highly competitive industry such as ours, there is a constant risk that unforeseen issues will arise. New types of content and ways of engaging with the viewer require new safeguards. New media such as the internet are outside the scope of traditional regulators and require content providers to establish their own standards. Never before has the notion of “corporate responsibility” been so important to our industry. ITV News continues to set the highest standards for editorial judgment and objectivity. Its three main bulletins serve UK society by informing millions of viewers about a vast range of national and international issues. Both in news and entertainment we are challenging ourselves to reflect the ethnic and cultural diversity of the UK, making our programmes more relevant and appealing to the widest potential audience. We learned this lesson to our cost during 2007 when failures in our systems for premium rate services and administering competitions resulted in us letting down our viewers and also ourselves. I believe we have dealt effectively with those problems. The actions we have taken are described more fully in this report. Our new online and mobile businesses present fresh corporate responsibility challenges. These businesses are mainly outside the regulatory scope of Ofcom and the provisions of its Broadcasting Code. We have decided voluntarily to apply the same standards for the content we provide across new media that we do to broadcast television. There will be some differences in implementation so we have created control and protection mechanisms that suit the medium. Viewers will only watch programmes and use services that they trust. Building trust in our Company takes years of consistent performance but it can be damaged by just a single misjudgment. That is why it is so vital that everyone at ITV recognises that the Our £1 billion production budget supports the UK creative trust of viewers is one of our most valuable assets and why this economy of artists, presenters, producers and technical people report is such an important document. involved in programme making in ITV and at the independent production companies that supply us. Without ITV, Britain’s Great work was done in 2007. Our current affairs and regional indigenous television industry would be much smaller. news programmes regularly covered issues of social and environmental concern, both to inform viewers and in the case of Our corporate responsibility extends to the way we recruit and “Climate Change – Make a Difference” and “The Big Ban”, to enrol treat employees, ensure their health and safety and manage them in positive actions. Some may be surprised that our serial our environmental impacts. All of our material corporate dramas also provide valuable education. Emmerdale for example, responsibility issues are covered in this report. I hope that you through its carefully researched storyline raised awareness of the find it informative and welcome feedback. early symptoms of meningitis. Michael Grade Executive Chairman Contents Message from Executive Chairman About ITV Corporate responsibility at ITV 01 02 04 On air Responsible programming Independent reporting Reflecting society Supporting communities Responsible advertising Digital switchover 08 13 17 20 23 25 Online Content on demand 28 Behind the scenes Creative economy Our people Health and safety Protecting the environment 32 35 42 43 Performance indicators CR objectives Assurance statement 2008 GRI indicators Contacts 47 48 50 51 52 About this report This report covers the CR performance of ITV plc for 2007. The report covers all wholly owned companies and jointly owned businesses in which ITV has a majority shareholding. All information relates to the calendar year 2007 except where a different period is stated. The report has been assured by Enviros Ltd whose statement is on page 50. Further information Further information on ITV’s non-financial KPIs and related data is available in the Business Review section of our 2007 Annual Report, available to download on the Company’s website at www.itvplc.com. To find out more about the topics contained in this report, please visit: www.itvplc.com/itv/responsibility. Cover image Rageh Omaar: The Iraq War by Numbers, aired in March 2008. Rageh Omaar returned to Iraq to explore the human stories behind the vast number of statistics generated in the five years of the war. 02 ITV plc Corporate responsibility report 2007 About ITV ITV plc is the leading UK media company, owning all of the regional Channel 3 licences in England and Wales. ITV also owns free-to-air digital channels ITV2, ITV2+1, ITV3, ITV3+1, ITV4, Citv and Men & Motors. ITV is available on every major platform including broadcast TV, online and on mobile. ITV employs 5,634 people worldwide. The majority work in production centres around the UK, with large centres in London, Manchester and Leeds. Outside the UK we have offices in America, Australia and Germany. We also employ a large body of freelance writers, performers and technical staff who contribute to our programme production. Entertaining the UK through... ...Broadcasting Our Broadcasting business is responsible for commissioning and scheduling programmes on all the ITV channels. The broadcasting business also covers ITV regions and News and ITV Sports production. It manages ITV’s broadcasting interests on different platforms including UK terrestrial television, free-to-air digital channels, and digital terrestrial television on Freeview. The Broadcasting business comprises: ITV1, ITV2, ITV2+1, ITV3, ITV3+ 1, ITV4, Citv, Men & Motors, GMTV (75% owned), Freesat (joint venture with BBC) Key statistics 2007 Turnover Operating profit Profit before tax Earnings per share Investment in ITV programming Number of employees £2,082m £311m £188m 5.0p We regularly review our material issues to identify any £1,087m changes from external sources or due to new types of 5,634 business within ITV. Our materiality assessment takes into account the opinions of a wide range of internal and external stakeholders with whom we are in regular contact (see stakeholder engagement on page 4). Our strategic objective is to be the UK’s favourite source of free entertainment, by meeting the following targets: – Double content revenues by 2012 – Maintain our share of adverts watched on UK TV at 38.5% across our family of channels by 2012 – Deliver £150 million in online revenues by 2010 The Company is based around three major businesses: Broadcasting, Global Content and Online. Other businesses We also own Carlton Screen Advertising, a cinema advertising business; Commercial Breaks, a production company; and 3sixtymedia, a studio facilities company. We have a 50% interest in Screenvision Europe and Screenvision US, joint ventures with Thomson S.A., which operate leading cinema screen advertising businesses in continental Europe and the US respectively. ITV’s material CR issues Programme/content standards – Compliance with the Ofcom Broadcasting Code – Access services including signing, subtitling and audio description – Regional programmes serving local communities – Other public service programmes including news and current affairs – On-screen diversity – Premium rate services Advertising standards – Compliance with the British Code of Advertising Practice – Length and frequency of advertisement breaks – Proposals to introduce product placement Corporate responsibility report 2007 ITV plc 03 ...Global Content ...Online Our Global Content business includes the UK’s biggest commercial television production company and one of Europe’s largest programme distributors. Our Online business works with the Broadcasting and Global Content teams to deliver ITV content through new platforms. It consists of three main areas: Broadband, Transactional and Mobile. The Global Content business comprises: ITV Productions, 12 Yard, Cosgrove Hall Films, The London Studios, Granada Ventures, Granada America, Granada Australia, Granada Germany The Online business comprises: itv.com, itvlocal.com, ITV Mobile, Friends Reunited, ITV Bingo Community investment and engagement – Selection of causes supported – Allocation of on-air support – Donation of money and other resources Health and safety – At ITV productions – At all ITV locations – At independent productions made for ITV Creative economy – Expenditure on regional production – Freelance employment opportunities – Training and support for the independent sector – Monitoring of independent sector health, safety, employment and environmental standards Environment – Energy consumption and climate impact – Material consumption, waste and recycling – Water use – Protecting the environment when filming on location Employment – Off-screen diversity – Training and development – Work/life balance – Freelance and contractor workforce standards Suppliers and business partners – Independent production companies – Premium rate services – Merchandise and promotional items 04 ITV plc Corporate responsibility report 2007 Corporate responsibility at ITV Corporate responsibility (CR) has never been more important to ITV. It is crucial that we maintain (and where necessary regain) our viewers’ trust in our programmes and business ethics. ITV’s reputation as a responsible broadcaster is one of our most important assets as we strive to be the UK’s favourite source of free entertainment. ITV has maintained a strong relationship with a loyal UK audience for over half a century. Society and broadcasting conditions have changed dramatically in that time. Currently, the established broadcasters face major challenges in the form of increased competition from digital services. Marketing budgets are now frequently split between television and the internet and ITV is exploring new revenue streams to adapt to these changes. These values are communicated throughout the business through regular roadshows. They are also included in our induction and training processes. In 2007 we added new modules on ethics and programme codes to our in-house training (see page 11). CR governance structure John Cresswell, ITV’s Chief Operating Officer is responsible for reporting CR performance to the Board. ITV’s CR Operational Group is chaired by the Deputy Company Secretary, has cross company membership and is charged with formulating ITV’s CR policy commitments for consideration and approval of the Board. It also determines ITV’s CR strategy and requests resources where appropriate. The CR Operational Group reports to a CR and Operational Risk Steering Group chaired by the Company Secretary. Following a strategic review of CR management across ITV operations, our CR management structure is being revised to strengthen internal reporting and accountability. Details of the new structure will be included in our 2008 report. Communicating CR Our principal communications channel for CR issues internally is through articles on our employee intranet, The Watercooler, which has dedicated CR pages. This includes regular updates on issues such as diversity, climate change and community The changes to our business have brought new CR challenges, but involvement. To launch the 2006 CR Report, we ran a series of there are also important benefits. Viewers have an unprecedented responsibility related articles on The Watercooler during April amount of choice and flexibility. Our online presence has also 2007 as part of a “Focus on Responsibility” Week. This included created new platforms for communities to connect and share a recorded interview with John Cresswell underlining the information, and new opportunities to reflect diversity and be importance of CR at ITV. inclusive. Our five year strategy is to make ITV a leading player Our internal communications team won a Communicators in in an all-digital, on-demand future. To do this we need to build Business award in November 2007 for their CR awareness raising a strong online presence, and to innovate to generate revenue campaign in the category “Capturing the Imagination”. For more through new streams. information about internal communications at ITV see page 40. Our material CR issues We regularly review our material issues. Our materiality assessment takes into account the opinions of a wide range of internal and external stakeholders with whom we are in regular contact (see stakeholder engagement below). For information about our material issues please see page 2. Managing CR Values ITV’s values underpin every area of our business, including our CR management. They are: – customer-focus – collaboration – commitment – boldness – excellence – integrity Stakeholder engagement We regularly engage with key stakeholders to find out how they perceive ITV and what they think about CR issues. Our key stakeholders include viewers, employees, investors, regulators, suppliers, advertisers, communities and other organisations. Viewers The ITV Vision Panel (the "Panel") is one of our principal tools for engagement with viewers. The Panel is made up of 10,000 adult viewers who respond to an online survey about our programmes. A different survey is available each day and it is up to the Panel member when they want to complete it. It is run independently of ITV by GFK NOP and is fully representative of the demography of the UK population. Feedback from the Panel is passed to ITV within 36 hours giving us access to a powerful stakeholder feedback tool. We asked the Panel a range of questions to determine how responsible they think our programmes are. The responses to these questions are summarised in the relevant sections of this report. Corporate responsibility report 2007 ITV plc 05 Employees We conduct regular employee surveys to understand how people feel about working at ITV and pick up on any issues or concerns. See page 40 for more information. Investors Like other companies, we receive regular enquiries on our CR performance from institutional investors and we respond to these queries individually. We also make information available to shareholders through our Annual General Meeting and our interim and annual reports. These are supported by webcasts and roadshows covering our interim and preliminary results. Information is also available on our website at www.itvplc.com. ITV is included in the Dow Jones Sustainability Index and the FTSE4Good Index as well as the Ethibel Pioneer Investment register. Regulators We regularly engage with Ofcom, other UK regulators (in particular the Office of Fair Trading, Competition Commission, Advertising Standards Authority, PhonePayPlus), as well as the UK government and European institutions on broadcasting subjects. The key regulatory issues affecting ITV in 2007 on which we engaged include: – The launch in September 2007 of the second Ofcom review of Public Service Broadcasting (PSB). This review, which will not conclude until late 2008, is likely to be focused on the long term prospects for PSB. – Ofcom launched a consultation paper on the classification of participation television including quiz television. The consultation document examined placing responsibility for compliance more firmly with broadcasters. Ofcom policy statements following the consultation are expected in the first quarter of 2008. – The Audio-Visual Media Services Directive amends the Television Without Frontiers Directive. The new directive makes minor changes to the European rules on television advertising minutage and scheduling and gives Member States the freedom to introduce carefully regulated product placement. Suppliers ITV sources programmes, goods and services from a wide range of suppliers. As our business changes we need to acquire products and services from a range of new suppliers. This has brought new issues and challenges to ITV. In 2007 we issued a questionnaire to evaluate potentially risky suppliers. We consider our highest supply chain risks to be in premium telephone services, independent production companies, gaming and gambling services, and suppliers of promotional merchandise. Communities and other organisations We engage with communities and other organisations in each region on local issues such as diverse representation. See the Reflecting society section on page 17 for more information. Everybody at ITV appreciates the significance of corporate responsibility to their job. The specific issues differ across our business, but the common thread is that acting with integrity and with the best interests of the viewer in mind is always the right decision. John Cresswell Chief Operating Officer CR forums We engage with the following groups to track emerging CR issues and learn from the experiences of other businesses: – Media CSR Forum (www.mediacsrforum.org) – Broadcasters and Creative Industry Disability Network (www.employers-forum.co.uk/www/bcidn) – Employers’ Forum on Disability (www.employers-forum.co.uk) – Employers’ Forum on Age (www.efa.org.uk) – Stonewall (gay and lesbian rights group) (www.stonewall.org.uk) – Cultural Diversity Network (www.culturaldiversitynetwork.co.uk) – Opportunity Now (www.opportunitynow.org.uk) – Broadband Stakeholder Group (www.broadbanduk.org) – The Association for Television on Demand (www.atvod.org.uk) We engage in several Business in the Community (BITC) programmes. In 2007 we were included in the BITC Corporate Responsibility Index and achieved the Silver rating for our performance in 2006. We also participate in Opportunity Now, the BITC programme that supports opportunities for women. 06 ITV plc Corporate responsibility report 2007 On air Social value ITV programmes contribute to society in different ways. The storylines of our serial dramas cover complex social and personal issues. This can provide useful information and stimulate discussion on issues including unplanned pregnancy, cot death and domestic violence. Corporate responsibility report 2007 ITV plc 07 k 08 ITV plc Corporate responsibility report 2007 On air Responsible programming We aim to consistently create engaging programmes in new formats, while ensuring appropriate safeguards are in place to protect the viewer. The issue Few corporate or commercial activities impact on society as often or as clearly as free-to-air television broadcasting. Television is seen and judged by millions and touches the daily lives of almost everyone in the UK. At its best, television can educate, entertain and inform. It helps shape our social framework, contribute to and reflect cultural values, and stimulate debate. Broadcasting in the UK is closely regulated to ensure that companies exercise their power and privileges responsibly. The regulation of programme content in commercial television has been developed over more than 50 years, and is today embodied in the Ofcom Broadcasting Code (the “Code”). The Code covers all aspects of programming and presentation by broadcasters operating under Ofcom broadcasting licences. The Code provisions cover protection of under-18s, harm and offence, crime, religion, impartiality, accuracy and opinion, elections and referendums, fairness, privacy, sponsorship and commercial references. The full Code is available at www.ofcom.org.uk/tv/ifi/codes/bcode/. Our approach Ofcom makes it clear that the context in which the material appears and the expectation of the audience, is key to applying the Code. ITV’s policy is to minimise the risk of offence by giving pre-transmission announcements alerting viewers to programmes containing strong language, sexual or violent themes. We provide this information on air immediately before the programme, in advance promotions and in off-screen listings. Applying a 9.00 pm “watershed” is a recognised strategy by broadcasters and regulators to protect children from inappropriate content. Complying with the Code requires that programmes which are only suitable for adults should not be broadcast before 9.00 pm. Programmes broadcast before the watershed are subject to particular scrutiny to ensure they comply with the detailed requirements of the Code relating to protection of the under-18s. The key responsibility of all programme makers and broadcasters is to ensure that the Code is upheld. Compliance ITV believes programme makers should be qualified to make the right decisions about implementing the Code in the context of their own programme. However, there are frequently grey areas requiring expert interpretation. ITV’s compliance team of more than 30 specialists provides support for programme makers before and during production. This support is extended to independent production companies making programmes for ITV. In addition the compliance team at ITV – or on occasion within another Channel 3 licensee – reviews every programme to verify its compliance before broadcast. Similarly, advice is given to commissioners, broadcasters and those involved in sponsorship, advertiser funded programming, presentation and promotions. The advice increasingly extends to many of ITV’s activities outside of broadcast television – for instance broadband delivery of video on demand. ITV Mobile supplies programme content to mobile phone operators, tailored to mobile phone users. Our aim is to supply content made to compliance standards comparable to ITV’s television output. In addition the mobile operators implement the content classification framework overseen by the Independent Mobile Classification Body. This ensures that any content suitable only for adults is clearly marked as over-18 and procedures are in place to protect younger mobile phone users from accessing it. Duty office Viewers may complain to ITV’s duty office. Our Duty Officers respond to questions and complaints and log all the calls, letters and emails. Any viewer not satisfied with ITV’s response can complain to Ofcom. For contact details please see page 52. Ofcom rulings In 2007 Ofcom dealt with complaints about 773 ITV programmes/episodes. Of these 754 were either not upheld or outside Ofcom’s remit. Four complaints were resolved to Ofcom’s satisfaction. Complaints were upheld about the remaining 15 programmes. Ofcom is still investigating complaints about PRS services described on page 10. The most complained about programme of 2008 was The Brits. The Brits is an annual music awards ceremony broadcast on ITV1. 262 viewers complained about the live broadcast on 14 February 2007, making it the most complained about programme broadcast on ITV in 2007. Ofcom considered the complaints about two jokes made by presenter Russell Brand about drugs and intimate parts of the human body. Since the programme was transmitted before the watershed, Ofcom had to decide whether children were adequately protected and if the rules on the portrayal of illegal drugs had been breached. Ofcom considered the references made by Russell Brand were sufficiently obscure to be beyond the comprehension of children, and that his comments regarding drugs were justified in the context of a “humorous ‘tongue-in-cheek’ style expected at a music awards ceremony transmitted after 8.00 pm.” Ofcom concluded: “We understand that some viewers found the comments offensive, but on balance Ofcom has concluded there was no breach of the Code.” (Ofcom Broadcast Bulletin 86). Corporate responsibility report 2007 ITV plc 09 k Commitments in our licences Ofcom requires ITV1 to broadcast specific quantities of certain genres of programming as well as delivering certain other public benefits – particularly in relation to programme production. This includes national and local news and current affairs. There are also requirements for ITV1 (see page 19) and our digital channels to provide access services including subtitling, audio description and signing. We met all of these requirements in 2007, except for regional news coverage which was agreed with Ofcom. In September 2007, Ofcom launched their second review of Public Service Broadcasting (PSB). This review, which is not expected to conclude until late 2008, is likely to be focused on the long term prospects for public service television (particularly commercial public service television) in the UK up to and beyond digital switchover in 2012. It is clear that the current model based on delivering a range of PSB obligations is unlikely to be sustainable in its current form in the medium to long term as multichannel competition erodes the value of the commercial PSB licences. ITV believes that it is possible to create a new and sustainable long term commercial PSB offer. As part of its overall case to the PSB review ITV announced in September 2007 plans for a modernisation of its regional news services from 2009 which Ofcom is now considering. As I have made clear on numerous occasions, the relationship of trust between the broadcaster and the audience is paramount. Michael Grade Executive Chairman Ofcom complaints 2007 Not upheld/out of remit 773 Upheld 15 Resolved 4 Vision panel research How important is it for television programmes to raise awareness of environmental and social issues? Important No strong feelings either way Not important 71% 24% 5% 71% of viewers think it is important that television plays a role in raising awareness of environmental and social issues. Only 5% do not agree. 10 ITV plc Corporate responsibility report 2007 On air Responsible programming Premium Rate Services Viewer votes and competitions have been a feature of television programming for many years, but the advent of mobile phones and premium rate telephony enabled broadcasters to build on such interaction and to generate revenues in the process. Over recent years, use of PRS in ITV and GMTV programming – and the associated revenues – grew rapidly. Such revenues were generated by PRS elements in mainstream programming, as well as from dedicated participation channels and services, such as ITV Play. In March 2007, following press reports alleging irregularities in our programming, Michael Grade announced the immediate suspension of all PRS activity and appointed Deloitte to carry out a review of PRS in ITV programming. Deloitte reviewed PRS procedures in all current programming; identified means of reducing the risk of failures arising in the future; and investigated PRS-related incidents in ITV programmes broadcast from April 2005 to March 2007. In October 2007 we published the findings of the Deloitte review and ITV’s investigation into PRS within our programmes. Out of more than 100 ITV programmes and series, serious editorial issues were identified in three entertainment programmes. The Deloitte review also highlighted serious technical issues on five occasions affecting two further ITV shows; on none of these occasions did the problems alter the outcome of viewer votes. In addition, the review identified failings in the way ITV integrated PRS into its programming: appropriate account was not always taken of the impact of editorial actions on the integrity of interactive elements in programmes. Agreed and consistently applied procedures, controls and ways of working between the parties involved in the process were lacking. In addition, supporting technology, in the most part supplied by third-party suppliers, did not deliver the required level of service consistently. In response to the Deloitte review, ITV announced a comprehensive reimbursement scheme and made a commitment that any unclaimed element of the potential total to be reimbursed – around £7.8 million – would be donated to charity in 2008 (please see below). ITV also announced changes to the operation of PRS, including the following: – Suspension of all SMS and Red Button voting in live programmes, until systems are in place to ensure timely delivery of votes; – Reducing ITV’s dependency on third-party providers, by bringing telephony service provision in-house on programmes wherever possible; – Introduction of training across ITV to ensure that employees are aware of their responsibilities in respect of the operation of PRS; – Strengthening ITV’s compliance resources with the addition of a dedicated Interactive Governance team. The problems identified in relation to ITV’s PRS are being considered by Ofcom which could result in a fine or other sanctions. ITV expects to learn the outcome of the regulatory process in 2008. The issues identified by Deloitte relate largely to PRS elements in mainstream ITV1 programming, rather than participation television programming broadcast under the ITV Play brand. However, in March 2007, ITV closed its digital participation channel ITV Play. From the end of 2007, ITV ceased broadcasting ITV Play participation television programming on all ITV channels. Charitable donations After fulfilling reimbursement claims, ITV committed to any excess funds being donated to charity. The reimbursement process closed in February 2008 and in March 2008 ITV paid the unclaimed funds – over £7 million – to the Charities Aid Foundation which, in turn, will distribute this to a wide range of agreed charities nationally and through ITV’s regions. The funds will be split approximately three ways into supporting: – The Princess Royal Trust for Carers; – Armed Forces charities (four were chosen); and – Charities in each ITV region. The amount to be distributed between regions was calculated based on the percentage population in each region. The key areas on which we focused our regional donation were media (including the arts), culture, youth and community support. GMTV In April 2007, serious shortcomings emerged relating to competitions on GMTV and in particular the selection of winners before phone lines had been closed in competitions run between August 2003 and February 2007. In response, GMTV suspended all competition activity and contracted Deloitte to undertake a review and to seek to identify affected viewers. In July 2007 GMTV confirmed a package of measures aimed at restoring the trust of viewers. These included offering full refunds to all entrants who were wrongly excluded; holding 250 free prize draws, each with a £10,000 prize for affected entrants; and making a £250,000 donation to the children’s charity Childline. The Managing Director and Head of Competitions both resigned. GMTV also introduced new measures to manage PRS in the future (although PRS competitions have not yet returned to GMTV programming). These included: – Development of independently audited compliance checks and procedures; – Regular inspection of future service providers; and – Ensuring that future competitions allow for orderly winner selection in a timely and compliant manner. Following an investigation completed in September 2007, Ofcom imposed a fine of £2 million on GMTV and required GMTV to broadcast a statement of the regulator’s findings. Corporate responsibility report 2007 ITV plc 11 k Viewer trust A separate wider issue undermining viewer trust and goodwill also emerged in 2007 – could viewers believe everything they saw on their television screens. A number of widely-publicised claims of “television fakery” were made about a range of broadcasters, some of them capable of seriously undermining viewer confidence in the veracity of programme content. ITV’s Executive Chairman Michael Grade took the initiative. In advance of these claims, and drawing on the emerging lessons of the PRS issues, he made a speech in July which set out the case for “zero tolerance”. This led ITV to produce detailed guidance for producers, reiterating ITV’s zero tolerance of deliberate deception and material misleading of viewers. This stated that ITV had faith in the integrity and honesty of its programme makers, whether in-house or independent, and that it did not believe that deception, manipulation and cheating were widespread. Nevertheless, ITV will not hesitate in taking action against any programme maker or production company found to have knowingly deceived the viewer or the network. In the case of ITV staff, disciplinary procedures would follow which could result in dismissal. In the case of an independent production company or other supplier investigation of the issue could lead to ITV declining to work with the company or individual in the future. Trust – it’s a must Following publication of the findings of the Deloitte review and issues involving trust in television across all UK broadcasters in 2007, ITV committed to improving training and awareness for all employees involved in programming and interactive services. Two compulsory online compliance modules were launched, supported by an internal campaign seeking to raise awareness of the importance of compliance and trust in ITV. The campaign included a booklet – Trust: it’s a must – for all new joiners and production staff. This has been followed by an overhaul and increase in training provision for ITV’s production staff, involving for the first time completion of online training modules as a mandatory requirement. In this way ITV is committed to maintaining responsible, honest standards in all of its programming and regaining the full trust of viewers. 12 ITV plc Corporate responsibility report 2007 On air Responsible programming Programmes with a social value in 2007 Many programmes in our entertainment and current affairs schedule inform or encourage debate about social issues. Tonight, ITV1’s twice weekly “news magazine”, regularly investigates social and political issues affecting life in the UK (see table). Our soaps can draw attention to important issues on a mass scale. For example, in March 2007 an Emmerdale storyline featured a suspected outbreak of meningitis. This raised awareness of the condition and its symptoms among viewers. Regional programmes with a social value ITV’s regional programmes frequently give local perspectives on social issues and address local concerns. For example, in 2007 West Eye View in ITV Westcountry continued its investigative tradition with a programme relating the chronic diseases of some British Army H Bomb test veterans to the contamination they suffered at the time. The London Programme, a current affairs programme on ITV London, featured an investigation into rising neighbourhood crime and highlighted cycle theft in the capital. In 2007, the ITV regions collaborated on the “Climate Change – Make a Difference” initiative. Regional news programmes looked at the local effects of climate change and encouraged people to take action. For example, Wales Tonight reported on the loss of snow cover on Mount Snowdon. See page 16 for more information. Many of the regions made programmes for the “The Big Ban” which ran in the lead up to the ban of smoking in public places in July 2007. The programmes informed people where to get support to stop smoking, and followed local people on their quest to kick the habit. Vision panel research The storylines of ITV soaps and dramas raise important environmental and social issues Agree Neither agree nor disagree Disagree 38% 45% 17% Viewers recognise that even entertainment programmes like soaps can raise important issues. 38% agreed with the statement compared to 17% who disagreed. Some of the issues tackled on Tonight in 2007 Crime Antisocial behaviour among youths Limitation to the reliability of forensic evidence Credit card fraud Car theft Crime on public transport Terrorism in the skies Identity theft and identity fraud Murder investigations Health and safety in the police force Police funding Police and crime rates Dangerous driving and illegal street races “Hoodies” Zero-tolerance policy and use of police time Smoking and driving Dangerous dog breeds Environment Green vehicles Overfishing of cod UK floods Government Councils overcharging council tax Economic impacts of immigration Waste collection Wastage of council tax Immigration and housing 2012 Olympics Super hospitals Social services and children Congestion charge Road safety and compensation Wastage of public funds Health and nutrition Body image and plastic surgery Health of Briton’s abroad Shortage of paramedics Risks of buying medicines on the internet Superbugs Infertility in men Smoking E-Coli superbug NHS access for smokers and the obese Eating disorders Obesity in children Diet pills and dieting Child nutrition and behaviour Cutting the annual food budget Ethical food labelling Organic food Personal finance Excessive loan charges Reclaiming bank fees and charges Interest rates Risks of equity release products Protecting our money chip and pin technology Personal finance lessons for kids First-time buyers access to housing The cost of Christmas Corporate responsibility report 2007 ITV plc 13 k Independent reporting ITV News editors carry an important responsibility to create informative news programmes to the highest ethical standards. The issue News programmes have a crucial social function. They inform public opinion and generate debate. The news is not simply a passive reflection of current affairs, the way it is reported can have a direct impact on the course of events being covered. This gives broadcasters a huge responsibility. If news gets things wrong, or makes a bad decision, people can be misinformed on crucial issues and in extreme cases lives can be put at risk. It is crucial that news broadcasters have high ethical standards and report issues sensitively, accurately and fairly. The commercial instinct to be first with a story must not compromise these standards. We apply a consistent standard of compliance across all media platforms. Editorial content must satisfy the regulations set down by Ofcom even if it is destined for media not regulated by Ofcom such as mobile phones and the internet. Editorial training ITN’s head of compliance John Battle holds regular seminars to brief news teams on legal and code compliance issues. In 2007, there were 12 seminars. Sensitive reporting issues such as privacy, children, court cases and copyright were covered. Most journalists have some formal training before they start at ITN, such as a postgraduate qualification in journalism. ITN’s Compliance Manual provides guidance on the most commonly encountered risk areas. We encourage a strong “reference up” culture, so editorial staff know that if there is an issue that raises legal or compliance issues they should refer the matter up to the duty lawyer or editorial management. Daily National News editorial review meetings 9.15 am First editorial planning meeting of the day. Our approach 10.00 am Cross-company editorial meeting chaired by “ITV News” comprises ITV National and ITV London News, David Mannion, ITV News’ editor in chief. The day’s produced by ITN, and ITV’s other regional news programming news stories are reviewed, coverage across produced internally by the ITV News Group. programmes and platforms discussed and potential compliance and PR issues identified. ITV News is highly influential, reaching an average of 21 million viewers per week in 2007. We recognise that our news and current 1.00 pm Pre-broadcast, programme editor and lawyer view affairs programming has an important social function, and we are all items for the Lunchtime News. committed to vigilant reporting and high editorial standards 1.30 pm ITV Lunchtime News. ensuring our programmes comply with the Ofcom Broadcasting 2.30 pm Editorial meeting to review the list of items for the Code (the “Code”). Evening News. ITV National News 3.30 pm Editorial meeting to review items for News at Ten. ITV National News obtains stories from all over the world, with 5.45 pm Pre-broadcast, programme editor and lawyer view offices in London, Brussels, Jerusalem, Johannesburg, Washington all items before the Evening News. and Beijing. 6.30 pm ITV Evening News. We air three main National News bulletins a day. These are the 7.10 pm Pre-broadcast, programme editor and lawyer view ITV Lunchtime News, the ITV Evening News and the ITV News at all items before the News at Ten. Ten. We can react to breaking news 24-hours a day and interrupt 10.00 pm ITV News at Ten. the schedule to broadcast important stories. Under the terms of our Ofcom licence, we must broadcast 365 hours of news programming a year, 125 hours of which must be aired at peak time. In 2007 we met these targets. In 2007, ITV demonstrated its commitment to serious independent reporting by regularly being at the forefront of the biggest news stories of the year. Editorial standards Sound editorial judgment is crucial for making responsible news programmes. Our newsrooms apply the Code when making editorial decisions, which have to be taken quickly, in a highly pressured environment. We have a tightly managed daily system for reviewing news items and making editorial decisions to ensure that all our news bulletins throughout the day are legal and comply with the Code. A specialist lawyer is available to give advice 24 hours a day, seven days a week. ITN use a cross-company internal notice system to notify editorial staff about legal or compliance issues such as court orders, requests by police, and adjudications by Ofcom. 14 ITV plc Corporate responsibility report 2007 On air Independent reporting Journalist safety The work of television journalists and camera operators can involve exposure to dangerous situations. We provide training for all our teams and conduct a risk assessment for all assignments. Our risk assessment uses a traffic light rating to classify the potential level of danger. The highest category is red which automatically includes any assignments in war zones or where there is fighting or where journalists or westerners are being targeted. Our health and safety manager ensures that the team understands the risks and is taking appropriate precautions. We employ local staff familiar with the conditions to support our news teams on assignment (see Zimbabwe on page 15). Our staff attend a five day residential course in operating in hostile environments to obtain clearance to work on “red” assignments. To maintain this status they must attend two day refresher courses every three years. Nobody is ever forced to work on a “red” assignment if they do not wish to do so. There were no significant safety incidents involving our news teams in 2007. Compliance rulings Two cases were upheld against ITV National News programmes by Ofcom in 2007: Tony Blair: The issue was whether an ITV National News report was accurate in stating Tony Blair had said in an interview with Michael Parkinson that he prayed to God before making the decision to go to war in Iraq. Ofcom held that the report was not accurate. A correction was broadcast on ITV News on 26 February 2007 (Ofcom Broadcast Bulletin 79). UK Juicers: A complaint against ITV National News (and ITV Central News) was upheld over a report broadcast on 9 March 2006 on the regulation of the fitness industry. The bulletins referred to an unnamed trampoline company that had been investigated by the Advertising Standards Authority (ASA). Ofcom upheld the complaint stating the report did not accurately report what had been said by the ASA (Ofcom Broadcast Bulletin 76). Example news stories in 2007 Our National News items bring information on world and domestic affairs to millions of viewers. In the course of a year we cover a vast range of issues. Below are just a few examples of important news stories we covered in 2007: Chinese Coal Mines China correspondent John Ray won the prestigious Foreign Press Association award for revealing journalism about the treatment of miners in China’s illegal coal mines. It was one of several undercover exposés this year. Ray also travelled into Burma, beating the BBC and Sky to Rangoon at the height of the crackdown against the Monks. Explaining environmental issues The Big Melt ITV News became the first news programme to broadcast live from Antarctica, highlighting the dramatic effects of global warming. The programme overcame unique technical and logistic challenges to hear from the British scientists at the forefront of research into global warming. CR translates into trust. If you’re not responsible in the news business, you won’t be trusted by viewers. Our job is to expose, to hold to account and ask uncomfortable questions. We have to do this while always respecting the responsibilities of complying with the law and the Code on issues such a privacy, impartiality and offense. Our journalists are acutely aware of this. Deborah Turness Editor, ITV News Corporate responsibility report 2007 ITV plc 15 k Floods Working closely with the ITV regions, we provided comprehensive coverage of the floods across Yorkshire, and then the West Country. ITV commissioned a half hour news special on the day of the Sheffield floods. Mark Austin presented live from Sheffield with Katie Derham airborne in a helicopter. Covering international affairs Letvinenko (Russia) ITV News broke several new storylines on the poisoning of Alexander Letvinkenko in London. In particular, we were first with the story that three British Airways passenger jets were grounded with suspected Polonium 210 contamination. Iraq We fronted a major week of special programmes from Baghdad, to mark the fourth anniversary of the war. Our programmes were made in collaboration with Guardian films whose local cameramen revealed new human stories. Vision panel research ITV News and current affairs cover issues objectively Agree Neither agree nor disagree Disagree 55% 37% 8% 55% of viewers think ITV News and current affairs deal objectively with issues. Only 8% do not agree. Iran We had a world first with a live interview on the ITV Evening News with President Armadinajad. Nothing like it had been attempted before, but we felt the opportunity to interview him live was too good to pass up. Julian Manyon travelled to Tehran to conduct the interview, in a joint deployment with Channel 4 News. Highlighting UK social and political issues C-Difficile Science Editor Lawrence McGinty presented a week of coverage of Britain’s dirtiest hospitals. There was an enormous viewer response, both to the news programmes and the online material associated with it. Falklands 25 A quarter of a century after the liberation of Port Stanley, Britain’s most famous veteran, Simon Weston, returned and became our Evening News anchorman for a series of remarkable reports. His mother recalled the day she saw him, and didn’t recognise his badly charred face. Leadership Lab The three main political parties have new leaders, and we have invented “Leadership Lab” as an innovative and engaging and lively way to track voter opinion. Floating voters in a marginal seat – Bedford – gather regularly to assess their performance, in an exercise moderated by the polling company, Populus. Exposing human right abuses: Zimbabwe ITV National News anchored an award winning week of special programmes live from the South Africa/Zimbabwe border. Our correspondents exposed the true level of political oppression in the country, the depths of the economic mismanagement, and captured the widespread human misery of life under Robert Mugabe. In-depth reports and a week of special programmes presented live revealed the plight of a whole country’s people. Soon after ITV News’ coverage the Prime Minister Gordon Brown conceded for the first time that he was prepared to step up sanctions against Zimbabwe. The programme went undercover, flouting Robert Mugabe’s ban on filming and threats of violence to expose Zimbabwe’s escalating humanitarian crisis. The assignment was categorised as “red” risk. A network of local contacts helped secure stories and advise our team on safety. Their identity has been carefully protected to avoid reprisals. We also disguised the identities of interviewees. 16 ITV plc Corporate responsibility report 2007 On air Independent reporting ITV Regional News In 2007 we broadcast over 3,100 hours of regional news which reached an average 10 million viewers a week. Regional News is an important part of our public service programming. We are committed to continuing to provide this service in an increasingly challenging commercial environment. We currently spend £100 million a year providing 17 different regional news programmes and this cost is disproportionate to the value of ITV’s analogue licences. We are committed to high quality news broadcasting, but to compete in this challenging environment, we need a modernised regional structure fit for purpose in a digital age. We have drawn up a proposal to consolidate some of our regional news teams, and produce a smaller number of high quality regional news programmes. We are currently discussing our proposals with Ofcom and other stakeholders. For more information about how we support employees affected by company restructuring see Our People, page 35. Compliance rulings Two cases were upheld against ITV Regional News programmes by Ofcom in 2007: Bluewater Following a complaint from a viewer, Ofcom ruled that Meridian Tonight breached the rule on excessive promotion of a brand in a script explaining a competition to win gift vouchers redeemable at stores in the Bluewater shopping centre. ITV acknowledged the mistake and we broadcast an amended version in later editions of the programme (Ofcom Broadcast Bulletin 85). Making a global issue local In March 2007 ITV launched “Climate Change – Make a Difference” to teatime news audiences. ITV’s Regional News programmes in England and Wales linked up with colleagues in National News to raise awareness of the climate change debate. Politicians including the then Environment Secretary David Miliband were featured along with celebrities, climatologists, academics and HRH the Prince of Wales in regular coverage across three months. As well as offering advice to viewers on how to save energy, the coverage also highlighted the growing scientific evidence pointing to climate change. The on screen reports and features were backed up by a website which offered viewers more information, with links to other organisations including the Environment Agency and Friends of the Earth. The campaign featured more than 120 news reports across three months. The www.itvclimatechange.com website attracted over 400,000 hits. More than 4,000 viewers completed our online questionnaire – which looked at ten ways in which people can make a difference to their energy consumption. Over 2.4 million watched the regional “Climate Change – Make a Difference” programmes broadcast on ITV1 against Eastenders on 17 April. In an exclusive survey carried out for ITV by the Environment Agency, it was revealed the Anglia region was the most climate-conscious in the UK. UK Juicers Please see summary on page 14. Vision panel research Awards ITV News and current affairs help me to understand environmental and social isssues In 2007 ITV News was recognised with a series of awards for high quality reports of social importance: – ITV National News won four awards, Scoop of the Year, News Programme of the Year, Home Story of the Year, and Young Journalist of the Year at the RTS Awards 2007 and our Zimbabwe coverage was nominated for the RTS Journalism Award. – One World Awards for Chris Rogers and “Romania’s unwanted children”. – Foreign Press Association Awards for China Correspondent John Ray and “Mistreatment of Chinese Miners”. – Broadcast Magazine award for our Zimbabwe coverage. Agree Neither agree nor disagree Disagree 61% 33% 6% ITV’s news and current affairs programmes are recognised as valuable sources of information about the environment and society by 61% of viewers. Only 6% disagree with this statement. Our regional programme Granada Reports was also awarded a BAFTA for Best News Programme for its coverage of the Morecambe Bay cockling tragedy in 2006. Corporate responsibility report 2007 ITV plc 17 k Reflecting society We have an important social responsibility to accurately reflect the lives and concerns of people living in the UK. The issue Television affects the way we think about ourselves and society. Delivered responsibly, it can be a uniting force, bringing together people of every age, religion, class and culture. Television can help erode social barriers, giving people from different walks of life an understanding of how others live, and helping to develop a culture of tolerance. Our approach We know we have an important social responsibility to accurately reflect the lives and concerns of people living in the UK. This applies on air and among our own employees. Being inclusive means portraying ethnic and cultural minorities, of both genders, people with disabilities and people who are gay, lesbian and bisexual. It helps us stay authentic and relevant to 21st century Britain, and supports our business goal to attract as wide an audience as possible. We are committed to embedding diversity in all our processes, from commissioning to production. We try to cast people of both genders and all ages from as many different race and disability groups as we can. Our production unit has diversity champions within each genre. The champions monitor portrayal patterns and provide diversity statistics to production teams and senior managers. They also influence their colleagues to improve diversity. ITV News Group is engaged in a range of similar activities to improve representation. We hold Diversity Road Shows where we share best practice and identify opportunities to improve. Through the Road Shows we identified increasing the representation of disabled people as a priority for 2007. We communicate with employees about our diversity strategy and the commercial benefits of reaching diverse audiences through articles on our employee intranet site. We also engage with diverse groups in the community in each of our regions and invite them to give feedback on our representation. ITV is a member of the Cultural Diversity Network. Members of the network are committed to changing the face of television, and report progress through annual reviews on the network website at www.culturaldiversitynetwork.co.uk. To achieve accurate representation of social diversity it is important that our workforce is diverse, and that we have an appropriately wide range of perspectives to draw on. To learn more about what ITV is doing to promote employee diversity see page 35. Diversity monitoring Our automated portrayal system enables us to track the diversity of people appearing on ITV. It also helps independent production companies provide us with this information. We collect and monitor diversity data from every programme. The data is then collated in quarterly portrayal reports (see table). This system measures the diversity of main, secondary and background characters in both national and regional programmes on ITV1. The results do not show a significant change from last year. See the sections below for our work to improve our representation of minority groups. Portraying ethnic minorities In 2007, black and ethnic minorities made up 13.6% of people on screen on ITV channels (see table below). This is a good overall level of representation, as it is estimated 7.9% of people living in the UK come from ethnic minorities (2001 Census). However our monitoring system does not identify whether people from ethnic minorities are in prominent roles or whether they are sensitively represented. We recognise that there is still work to do to ensure we portray ethnic minority perspectives fairly. Our long-running soap Coronation Street continues to feature characters and storylines that reflect the cultural communities and ethnic minority groups in the UK. 12% of the characters in our thriller series Mobile were from ethnic minorities, in lead and supporting roles. X Factor also had strong minority representation. We aired the comedy series, Mumbai Calling about a British Asian who travels to India to work in a call centre. The comedy gives an insight into life for the people who work at the call centres that people living in the UK often get put through to when they call company service lines. It can be a challenge to cast young people from ethnically diverse backgrounds, as minorities are often under represented in the youth groups and training centres we draw our talent from. To address this issue, the casting director of Britannia High, an eight part drama series due to be filmed in 2008 decided to put on open auditions, to attract applicants from a wider pool. They will also advertise the opportunity in minority papers such as Asian News. 13.6% of people on ITV channels in 2007 were from black and ethnic minorities On-screen diversity (%) White Black Asian Chinese Mixed race Other Total black and minority ethnic Disability Gender women Age over 55 2007 86.1 3.1 2.2 0.3 0.7 7.7 13.6 0.6 41.4 11.4 2006 88.5 4.2 1.5 0.2 1.5 4.0 11.5 0.6 43.1 9.6 2005 86.4 4.9 5.9 0.4 0.6 1.8 13.6 0.5 39.0 13.7 18 ITV plc Corporate responsibility report 2007 On air Reflecting society It is important that ethnic minorities are also represented in children’s television. In 2007 Citv ran a second series of My Life as a Popat, a comedy series about an Asian family. The director Charles Martin won a Children’s BAFTA award for the series. Many of the programmes Citv airs including Bratz, Jungle Run, The Saddle Club, Little Einsteins, The Little Bang and Go Diego Go include central characters or presenters from ethnic minorities. Television programmes can also promote intercultural understanding. The Muslim Jesus, broadcast in 2007, was a documentary film which examined the links between Christianity and Islam. News People from ethnic minorities play a prominent role at ITV News. For example, in October 2007 Sir Trevor McDonald, the first black newscaster in the UK, announced his return to ITV to present ITV News at Ten. He is joined in National News presenting by Nina Hossain and Joyce Ohajah. The percentage of people from black and minority ethnic backgrounds in National News is significantly higher than in the general population. Vision panel research ITV programmes reflect the ethnic and cultural mix of the UK Agree Neither agree or disagree Disagree 39% 48% 13% 39% of viewers feel that ITV programmes reflect the UK ethnic and cultural mix. 13% disagree with this statement. Lisa Aziz, Tony Morris, Sameena Ali-Khan and Sangeeta Bhabra continue to present regional news. We recognise we must do more to include ethnic minority perspectives in the news as a commercial imperative. It is crucial we deliver news that is relevant to the large section of the population that are not white or middle class or those viewers will go elsewhere. We recognise there are lots of opportunities for improvement. In 2006 a YouGov survey revealed that half of ethnic minority viewers felt UK news programmes reported issues that concerned them badly or very badly. In response to this feedback, in 2007 ITV News started consulting with the ethnic minority newspaper Awaaz on stories that require particular cultural sensitivity. This has helped the teams understand cultural issues within black and minority ethnic communities, and gain access to relevant interviews and contacts. The ITV News Group strategy document, Succeeding Together 2 includes a chapter on diversity. In 2006 all the newsrooms drew up Diversity Action Plans which determined their policy in 2007. These are due to be revised during 2008. Every newsroom has a Diversity Champion who sits on the Group Diversity Panel. Many of the regions now also have local diversity panels, chaired by their Diversity Champion. The regional panels meet regularly and help come up with new ideas to improve diversity. For example, ITV Meridian's regional panel decided to include diversity information in assignment sheets to remind camera operators and others working in the newsrooms of the importance of inclusivity in shots. The newsrooms monitor the diversity of their output and review the results at monthly “information and ideas” meetings. The portrayal figures reflect coverage in quantitative and qualitative terms as some newsrooms in the past recorded significant on-screen portrayal but found that much of it was negative and stereotypical when they examined it more closely. Now there is a greater emphasis on neutral or positive portrayal using case studies, contributors and vox pops to ensure a fair approach. For example, ITV Central East produced an item on a woman who runs an open house for black teenagers from St Ann’s in Nottingham. It shows the teenagers preparing for a carnival, a break from the stereotypical representation that associates these groups with guns and gangs. Malcolm and Barbara Despite the debate about the pre-publicity surrounding the film, Malcolm and Barbara was a moving and challenging documentary that followed Malcolm’s shocking deterioration while suffering from Alzheimer’s and the extraordinary way his wife Barbara coped with losing her husband. Corporate responsibility report 2007 ITV plc 19 k As a result of engagement with employees about how to increase the diversity of the people they cover, from 2008 all ITV journalists will have protected days to draw stories from contacts in diverse communities. They will report back to their Diversity Panel and add contacts to the newsroom’s contact list. One of our strategic objectives is for each region to set up a forum for members of the public from diverse communities to review the regional news output. They can also use the forums to give feedback on ITV’s output more generally. For example, ITV Meridian & Thames Valley has a group called the Cultural Diversity Advisory Group to the Media, which scrutinises its content. The group has been in existence for 14 years and meets quarterly. Similar groups are now being set up in ITV Meridian, ITV Yorkshire, ITV Westcountry, ITV Central and ITV Tyne Tees, and we aim that all regions should have them by the end of the year. Portraying people with disabilities Television programmes that feature people with disabilities and chronic diseases can help raise awareness of the issues these people face, and promote understanding. This is an important foundation for promoting equal opportunities for disabled people. According to our portrayal monitoring 0.6% of people in ITV programmes have a disability evident to the viewer (see table on page 17), compared to a UK population average of 19%. ITV’s figure is very low, but this is partly due to the difficulty of capturing on-screen disability information – some disabilities such as diabetes, heart problems and other long term illnesses are not visible. We recognise we need to improve the representation of disabled people as a priority and this was an important focus for 2007. In 2007 three ITV Productions’ in-house casting directors met a self imposed challenge to each cast at least one person with a disability. An episode of Cold Blood included a young man with a learning disability. The casting director worked with Mind the Gap, a theatre group which specialises in drama training for people with learning disabilities, to cast the artist, who was heavily featured in the programme. Richard Sargent, a wheelchair user, joined the cast of Coronation Street. Malcolm and Barbara, a documentary sensitively explored the issues facing an Alzheimer’s sufferer and his carer wife as he suffered from dementia. We ran a Disability Road Show in November 2007, for people working in drama production. These were also attended by key influencers with disabilities from outside ITV. These workshops will be held for the other production genres in 2008. In 2007, ITV Granada held a conference aimed at increasing awareness of minority groups among producers and members of casting and writing teams. The conference generated awareness of the power of diversity in programming, focusing primarily on disability and gave people the chance to share information and best practice. In 2007, 40 representatives from across the ITV regions attended the Enabling Talent conference in Birmingham, to help them identify opportunities to be more inclusive both on and off screen. ITV is also a member of the Broadcasters and Creative Industries Disability Network (www.employers-forum.co.uk/www/bcidn). Portraying gender It is important that men and women are equally represented in our programmes. In 2007, 41.4% of people on-screen on ITV channels were women (see table on page 17) which is less than representative. This is an important social issue, reflecting some factors beyond the control of ITV. For example, women are still under represented in public affairs and this has a direct impact on our programme content. Access services As well as representing disability issues, it is important that people with disabilities have access to our programmes. We are required by Ofcom to provide specified levels of access services to deaf and blind people across our channels, and ITV is committed to providing sensory-impaired audiences with access to our programmes. We provide substantial levels of subtitling, signing and audio description. Our signed programme slots include a range of factual and daytime titles. In 2007 soaps, dramas and feature films were among the programmes that were broadcast with audio description. ITV is proud to have its own award-winning in-house signing facility, SignPost (www.signpostbsl.com). In 2007 SignPost developed and produced content for a portfolio of new websites which we will launch in 2008. SignPost TV (www.britishsignlanguage.tv) will deliver a range of news, information, entertainment and education in and about sign language. We plan to launch www.itvbabysign.com, a website where parents can learn how to bond and communicate with their baby in sign. We are also launching an online storytelling website for children in British Sign Language. In 2007, ITV1 exceeded the access service targets for subtitling and audio description. We provided subtitling on almost all the ITV1 schedule, and all the programmes aired at peak-time. Audio description was provided for many of ITV’s dramas where there is the greatest value to viewers. We met our access service targets for all the ITV digital channels. We had a regular dialogue with relevant charities and interest groups about our access services provision in 2007, including the Royal National Institute for Blind People and the Royal National Institute for Deaf People. Advertising in targeted media helped ensure that visually impaired and hearing impaired viewers were aware of our access services. Access services 2007 – ITV1 S Subtitling Commitment Delivered 86.0% 91.4% Audio description Commitment Delivered 10.0%* 10.5% Signing 5.0%† Commitment Delivered * rose from 8.0% to 10.0% in November 2007 † rose from 4.0% to 5.0% in November 2007 4.5% 20 ITV plc Corporate responsibility report 2007 On air Supporting communities ITV raises awareness of charitable work on air, and offers behind the scenes financial support and commercial expertise to charities and social organisations. The issue Broadcasters can make a significant contribution to society by airing programmes that raise the profile of social and environmental issues and help charities with their appeals. Like other successful companies, they can also help by making cash donations to good causes and by contributing their skills. People who work in the media industry have expertise in communications which can be valuable to voluntary organisations. Our approach ITV supports charities and good causes on-air and through both cash and in-kind donations and we strongly encourage our employees to get involved. A significant social contribution is the airtime we make available for charitable causes. Over the past four years we have used the Business in the Community (BITC) Percent Club guidelines as a basis for our calculation. We work out the value of the airtime from the value of advertising revenue we would normally generate within that programme slot. We are reviewing how we measure the value of our in-kind donations in the future. We also made charitable donations out of unclaimed funds from the PRS reimbursement process. These are not included in our community investment calculations for 2007. See page 10 for more information on our response to these issues and resulting charitable donations. On air The People’s Millions The People’s Millions is a three year partnership between ITV and The Big Lottery Fund which allows the public to decide on the distribution of lottery money. In 2007, Sustrans Connect2 was chosen by the public to win a landmark award of £50 million to invest in walking and cycling routes across the UK. In 2008 72 projects will be eligible for grants of up to £50,000 each. ITV Carer of the Year ITV Carer of the Year was our national initiative in 2007. The UK’s six million carers are unsung heroes, whose unpaid work saves the economy £87 billion each year. This campaign aimed to raise awareness of the valuable work carers do, and help give them a voice. We asked viewers across the regions to nominate people who made a difference to other people’s lives. We broadcast over 120 regional news reports on ITV Carer of the Year across England and Wales over four months and more than three million viewers watched special half hour documentaries on caring and carers issues. Panels of independent judges narrowed down thousands of nominations from across the country, and 16 regional finalists were chosen by a total of 23,000 viewers. The finalists went through to the Daily Mirror Pride of Britain Awards and were invited to a special reception at No. 10 Downing Street, hosted by the Prime Minister and his wife Sarah Brown. Miriam Bennett, a foster carer for around 300 children in total, was the overall winner (pictured below with Carol Vorderman). The campaign helped to raise awareness about the importance of carers in the UK and Ivan Lewis, Minister for Care Services, thanked ITV for “bringing the issue of carers to the forefront of the political agenda”. A new government Standing Commission launched in 2007 means carers now have a voice in government policy. ITV is committed to this work and we will continue to report the issues facing carers in the future. Corporate responsibility report 2007 ITV plc 21 k Challenge Anneka Challenge Anneka returned to ITV for a special programme in June 2007. In the programme Anneka Rice has to complete a challenge that would help transform lives in minimal time. For the June programme, she had to record and launch an album in only five days, to benefit 40 children's hospices around the country. Regional initiatives – Many of the ITV regions ran a series of items on giving up smoking leading up to the ban on smoking in public places in England in July. For example, ITV Meridian’s Big Ban followed a group of people attempting to quit smoking in time for the ban. They also made a poster showing presenter Fred Dinenage’s pledge to stop smoking, which was displayed in doctors’ surgeries and pharmacies across the region. – ITV Border’s What’s On Wall is a weekly showcase of charitable and community events in the region providing free television advertising for the events. – ITV Tyne Tees ran its 19th annual Salvation Army Christmas Appeal on North East Tonight. Viewers were encouraged to hand in toys, gifts and clothing to collection points across the region. Thousands of items were collected in response to the programme. – ITV Tyne Tees also sponsored a series of sports events in aid of the Princes Trust. The Duke of Northumberland challenged the Earl of Durham to a sporting challenge, which began with a golf tournament at Slaley Hall. They recruited a line up of sporting stars and celebrities to do battle. Our internet site itvlocal.com also offers a platform for community activity. Local councils and voluntary organisations can publish videos that raise awareness of local issues, such as domestic violence or local diversity. See user-generated content in the Online section of this report for more information, page 28. Behind the scenes Sharing expertise and facilities We also share our expertise and facilities with community groups and charities. ITV presenters from across the regions host awards ceremonies and other events for a range of charities and community organisations. We continue to support the Community Channel, a channel broadcast on Sky and Freeview dedicated to highlighting issues from local and international communities and the voluntary and charitable sectors. Our total in kind donations in 2007 were worth £5.5 million. Cash donations We also support charities through cash donations. These amounted to £1.3 million in 2007. Here are some examples: – ITV Granada’s news team won a BAFTA award in 2007 for its coverage of the Morecambe Bay cockling disaster. In response, ITV donated £5,000 to the Morecambe Victims’ Fund, ather than taking out the traditional celebratory advert in Broadcast magazine. – Every year, rather than sending a paper card, ITV sends an e-card and makes a donation to charity. The recipient can vote which charity they would like to receive the donation. In 2007, a donation of £30,000 was divided between Macmillan, Shelter, Childline and the World Wildlife Fund according to their proportion of the vote from the 2006 Christmas e-card. £6.88m ITV’s total charitable donations in 2007 ITV is a corporate member of the Media Trust. Through the trust we support charities across the ITV regions with communications training, video and website production, PR, marketing and mentoring. In 2007 this enabled the Media Trust to hold 120 communications training seminars and workshops, recruit 144 mentors from the media industry and match 300 charities with volunteer media professionals. Charitable donations We host events such as seminars and workshops for a range of charities and local organisations. For example, in February 2007, ITV London hosted a reception for supporters of the Media Trust. It was attended by the Rt Hon Tessa Jowell MP, and senior representatives from all major broadcasters. ITV London also hosted events for Kidney Research UK, the National Council for the Training of Journalists, Business in the Community and Business Action on Homelessness in 2007. * restated from £8.46 million in 2006 Total (£m) Cash (£m) In-kind (£m) % of pre-tax profit 2007 6.88 1.38 5.50 3.6 2006 11.58 2.12 9.46* 4.0 2005 19.27 1.49 17.78 6.2 22 ITV plc Corporate responsibility report 2007 On air Supporting communities Employee involvement We encourage employees to get involved with community projects through volunteering and fundraising activities. Employee volunteering ITV employees are all eligible to take a day’s paid leave each year to volunteer, and we run campaigns in the workplace and on our intranet to encourage them to use it. Employees also participate in group volunteering days. For example, in 2007, 30 ITV Granada employees took part in two volunteering days organised by Business in the Community. They spent one day helping gardeners at a park in Manchester and another day at the City of Manchester Stadium helping children from local schools to take part in a fitness programme. Employees also give time to share skills with charities, through the Media Trust. For example, Arti Halai, a Broadcast Presenter at ITV Central, spoke to six charities at a Presentation skills seminar on 17 January 2008. In August 2007, ITV joined the Media Trust’s Media Matching programme. This matches skilled people in the media with charities that need their support. In 2007 the ITV SignPost team were matched with Acorns Project, a charity helping young children living with the effects of domestic violence (www.acornsproject.org.uk). The team drew up a wide-ranging set of recommendations to improve the image of the charity, and attract more funding to help it expand. Eileen Young, the Manager of ITV SignPost has since become a trustee of the charity and chairs its Management Committee. Another SignPost employee developed a new logo for the organisation as well as artwork to use on its stationery and website. The team also helped with press releases to help raise the charity's profile. £10,000 per month is donated to charity through our payroll giving scheme Employee charitable donations In July 2007 we introduced a Give as You Earn (GAYE) scheme run independently by the Charities Aid Foundation. This was established after a survey of our employees revealed 80% would be interested in such a scheme. ITV matches each donation, which is deducted from the employee’s pay before tax. ITV also pays the GAYE administration fees to ensure the charity receives the entire donation. Employees currently give £5,000 a month to charity through the scheme. This means the overall donation is £10,000 a month with the company match included. Employees also raise money for organisations that are important to them through activities at work. For example, in 2007 employees of ITV Meridian and ITV Thames Valley raised £1,280 for charity by selling cakes and lunches. The cast of Emmerdale raised £250,000 for charity in June 2007, by participating in an activity day watched by an audience of 27,000, and hosting a gala dinner for 800 people. The beneficiaries included the Anthony Nolan Trust, Leukaemia Research, Maggie’s Hospice, UCAN, a charity which raises money for urological cancers and The Wooden Spoon, a charity for disabled and disadvantaged children. Intranet search engine donations We have incorporated everyclick.com, the internet search engine designed to raise funds for charities, into our employee intranet. This means a small donation goes to charity each time an employee clicks through an internet search. In 2007 ITV employees raised over £150 for The Princess Royal Trust for Carers using everyclick.com. Bone marrow donation In 2007, 88 ITV employees underwent a blood test with a nurse from The Anthony Nolan Trust and are now entered onto the British Bone Marrow Registry. This followed an appeal by an ITV Border employee whose fiancé was terminally ill, and urgently searching for a transplant. News of this spread quickly and employees from around the Company came forward to donate. Special sessions were set up at various sites and our employee intranet raised awareness about the appeal. The blood tests give leukaemia sufferers a better chance of finding a match for a bone marrow transfusion, which improves the chance they will live. If a match is found, the donor has the option to go through a three day procedure to donate their bone marrow. As yet none of the donors have been called to donate but they will remain on the register until their 60th birthday. Corporate responsibility report 2007 ITV plc 23 k Responsible advertising Advertising remains the primary revenue source for ITV. The value of commercial breaks is enhanced if viewers trust the content of the adverts they see on television. The issue It is essential that viewers find the balance of programmes to adverts acceptable and trust the content of the adverts we air. It is also important that viewers do not perceive any influence by advertisers on programme content. The content and scheduling of television adverts is governed by the Television Advertising Standards Code (TAS Code) which is regulated by the Advertising Standards Authority (ASA). The amount and frequency of advertising is regulated by Ofcom. Our approach Like all commercial broadcasters, ITV is subject to detailed regulations concerning advertising. In recent years ITV maintained a team of experts (BACC), to ensure the rules are upheld and that the needs of both our viewers and advertisers were respected. The services of this team were offered on a commercial basis to all other UK broadcasters to check and clear the advertisements they broadcast. BACC has worked hard over the last two years to improve its services by being more transparent in its work, improving its dialogue with key stakeholders and responding to the evolving needs of the industry. During 2007 arrangements were made to change the existing ITV owned body BACC into a new organisation, Clearcast, co-owned by major broadcasters. The staff and expertise built up at BACC was transferred to Clearcast when it launched on 1 January 2008. The new arrangements will not affect advertising standards. For more information see www.clearcast.co.uk. Food advertising to children New restrictions concerning food and drink advertising aimed at children came into force in 2007. Advertising of food or drinks in or around programmes of particular appeal to children (programmes that have a significantly higher than average proportion of children watching) is now restricted. The restrictions apply to advertisements for foods identified as high in fat, salt or sugar under the Food Standards Agency definition and will apply to all channels. The full scheduling restrictions came into force on 1 January 2008, when the restrictions were extended to programmes of particular appeal for children up to 16 years. New rules on advertising content for the same categories came into force in July 2007. Gambling Advertising of gambling services was allowed from 1st September 2007 and is governed by strict content and scheduling restrictions. This is a significant change from the previous ban on advertising for this category. Product placement New technology is creating new challenges for commercial television. The proliferation of cable and satellite channels means that ITV operates in an increasingly fragmented and competitive market. Additionally there is the possibility that with the arrival of personal video recording technology, viewers will fast forward commercial breaks. Product placement (the paid-for featuring of products in programmes), is currently banned but will be permitted under the new Audio-Visual Media Services Directive, subject to implementation in member states. Advertising clearance system BACC (now Clearcast) reviews scripts and storyboards for television adverts before they are filmed and provides pre-transmission clearance of finished adverts for the major UK broadcasters licensed by Ofcom. Before adverts are shown on ITV they are vetted to ensure that they meet the requirements of the TAS Code. The advertiser or advertising agency is alerted to any potential infringements of the Code and asked to substantiate any claims made about products or services. Every advert you see on ITV has been examined and cleared before broadcast. It is important to us that viewers trust the adverts they see on ITV. All the adverts we screen have been pre-cleared by Clearcast (formerly BACC) to check they comply fully with the relevant codes. Rupert Howell Managing Director, ITV Brand and Commercial Particular attention is given to sensitive categories such as advertising appealing to children and advertising of alcohol, food and medical products. Adverts must not mislead, cause serious or widespread offence against generally accepted moral, social or cultural standards, or offend public feeling. During 2007 BACC reviewed more than 28,000 scripts for adverts, and considered more than 52,000 finished adverts. A very small proportion of adverts broadcast cause complaint. Complaints from individual viewers, from organisations or from competitor companies are investigated by the ASA. 24 ITV plc Corporate responsibility report 2007 On air Responsible advertising The table on this page shows the total number of complaints, the number of adverts causing complaint and the number of adverts judged to have breached the TAS Code for all television broadcast advertising in the UK (not only on ITV). The very low proportion of adverts being found in breach of the TAS Code is evidence that the system functions well. The amount and distribution of advertising The amount and frequency of advertising is regulated by Ofcom. Ofcom licences limit the amount of advertising ITV can broadcast to seven minutes-per-hour averaged over a day. In any particular hour the precise amount may vary and during peak viewing times (6.00pm to 11.00pm) the average in an hour is 8 minutes and the maximum 12 on ITV1. The length of commercial breaks within programmes is also limited to be shorter than the breaks between programmes. The new Audio-Visual Media Services Directive which comes into force in 2009, allows for up to 12 minutes of advertising per hour. Ofcom has therefore decided to conduct a review of practice in the UK. Programme independence The Ofcom Broadcasting Code requires broadcasters to maintain the independence of editorial control over programme content and to ensure that advertising and programme elements are kept separate. 84 was the number of adverts ruled to breach the TAS code in 2007 2007 2006 2005 10,685 8,594 13,059 Number of adverts causing complaint 2,639 2,369 2,284 Total number of adverts ruled by the ASA to breach the code 84 94 165 Number of adverts cleared by BACC that ASA ruled breach the code 46 48 71 Number of individual complaints Note: These figures are for all ASA complaints, they are not specific to ITV. Programmes may have some or all of their costs met by a sponsor who receives a credit on screen. A sponsor may not influence the content or scheduling of a programme and the sponsorship must be transparent to viewers. News and current affairs programmes cannot be sponsored. To minimise risk of confusion between adverts and programmes, adverts featuring a well-known personality are separated from television programmes in which they appear. Undue prominence of products in programmes is not permitted, including the Changing expectations presence of or references to a product or brand where there is no editorial justification. Product placement, currently not permitted, BACC received a lot of press coverage when it decided not to allow a re-run of the classic ads of Tony Hancock – to “go to work is under discussion (see above). on an egg” from 1957. After the first response from BACC, the Cinema advertising advertising agency decided not to continue the dialogue. ITV's cinema screen advertising business, Carlton Screen Advertising regulation has evolved significantly over the last Advertising, is the market leader in the UK and the Republic of 50 years. BACC was therefore obliged to reject the 1957 adverts, Ireland. It accounts for 2,200 screens and 75% of the UK market. in their original form, since they do not comply with rules on Cinema adverts are subject to the Code of Advertising Practice for nutritional claims. BACC invited the advertising agency to work non-broadcast media (also administered by the ASA) which has with them towards a version that could be approved under similar rules to the TAS Code. contemporary advertising standards. Corporate responsibility report 2007 ITV plc 25 k Digital switchover The issue UK television is going digital. This will bring viewers more choice and free up the spectrum for other services, such as more television channels, wireless broadband, local television and wireless home hubs. The switchover began in Whitehaven, Cumbria in October 2007 and ends in 2012. It is crucial that broadcasters communicate with viewers so that the switchover happens smoothly. Our approach Along with the UK’s other public service broadcasters, ITV is a founding partner of Digital UK, the organisation responsible for managing the switchover. Digital UK was set up at the request of the government. It coordinates the technical rollout of digital television across the UK and provides impartial advice to viewers. Customers can go to the website at www.digitaluk.co.uk for information on all aspects of the switchover. Communicating with customers ITV helps Digital UK communicate with viewers by broadcasting updates on our regional programmes in each area as it approaches switchover. Each ITV region will provide information for affected people through community groups and by engaging with local government councils. The regions engage with groups such as Age Concern in order to ensure the needs of vulnerable groups such as the elderly are met. Free access to television All channels that were available on analogue television will still be freely available after switchover through Freeview, along with a range of other channels. Freeview is a freely available digital television service. The only requirement is that the viewer makes a one-off investment in a digital box with Freeview built-in. Viewers can buy and install the digital box themselves for around £30. There is no subscription charge for the television service and no strings attached. Viewers can choose to pay more for a digital service that offers a wider range of channels, but Freeview ensures this is not compulsory. Currently some areas of the UK have no access to Freeview. Digital switchover will free up bandwidth and allow Freeview to be made available in every area that previously had access to analogue television. ITV has joined forces with the BBC to create Freesat, which will launch in 2008. It will make digital satellite television freely available to almost everyone living in the UK. See www.freesat.co.uk for more information. These initiatives will ensure there is widespread free access to digital television in the UK following switchover. For more information on ITV’s involvement with digital switchover please see www.itv.com/help/digtalswitchoverhelp. 2012 is when the digital switchover ends Managing the first switchover ITV Border was the first ITV region to go through digital switchover in one of its areas. It began communicating about switchover in January 2005, and briefed a wide range of local groups including the regional council and the Women’s Institute. ITV Border’s nightly news programme Lookaround also ran an awareness raising campaign, called Ask Tim. Lookaround’s presenter, Tim Backshall, was designated the public’s oracle on all things digital and viewers were encouraged to email or call him with their questions. Ask Tim generated hundreds of calls from viewers. Many people predicted chaos when switchover started to roll out, with some viewers left without access to television when the analogue signal from the first transmitter was switched off. Fortunately this did not happen. The ITV Border switchboard had just one related call on switchover day, and that was from a viewer in another part of the region who wanted to know when their area would go digital. ITV Border reported the experiences of the first of its areas to go digital in a special programme called Switched on to Switchover, to help other parts of the region prepare. The programme followed a normal family as they upgraded their household television equipment, to help demystify the process. 26 ITV plc Corporate responsibility report 2007 Online Corporate responsibility report 2007 ITV plc 27 New platforms, Operating in today’s fast changing media environment requires us to find new ways to protect the consumer, including safeguards to prevent children from viewing unsuitable content. ITV has voluntarily introduced control and protection mechanisms such as the guidance sign on itv.com, “G”, which is displayed next to any programme that was originally broadcast after the 9.00 pm watershed. Anyone who wants to access the content must confirm their age to proceed, or parents can introduce PIN only access. 28 ITV plc Corporate responsibility report 2007 Online Content on demand In 2007 we developed our online presence with the re-launch of itv.com and the expansion of itvlocal.com. These new businesses introduce new CR challenges. The issue Online businesses and services are subject to less stringent regulation than television broadcasters. ITV therefore needs to establish self imposed responsibility standards in its new online businesses to ensure that its reputation is protected. Our approach We understand that our diversification from television broadcasting brings us into new and different regulatory environments with specific risks in each business. Before entering a new market area we assess the risks, including social, environmental and ethical issues, and establish appropriate safeguards to manage them. Our overall approach is to apply the same high standards to our non television businesses as we do for television. We value the trust viewers and consumers have in the ITV brand and will ensure that is maintained in new spheres of our business. Internet programming Although the Ofcom Broadcasting Code (the “Code”) does not apply to the internet, ITV has decided that programmes on itv.com must comply in full with the Code. Most of the programmes first appear on television and have therefore been made to comply. If original content is created for itv.com, this will also be subject to our normal compliance procedures. The 9.00 pm “watershed” cannot be applied online as it is on air. Instead, ITV has voluntarily introduced control and protection mechanisms. These ensure any content originally broadcast after the watershed or which carried an on-air announcement features a “G” (for guidance) beside it. As users move the mouse over the programme’s icon, the content advice will appear in more detail (for example “This programme contains strong language”). It is not possible to open the selected programme without this advice box appearing. In order to ensure access to itv.com can be controlled by parents, ITV has voluntarily put a PIN access control system in place. Parents can use the access control to protect their children from viewing post-watershed content the first time they enter the site. The PIN must then be entered before the user can view post watershed content every time someone uses that computer to visit itv.com. We continued to be involved with both the Media Literacy Task Force and the MediaSmart initiative which aim to give children the tools they need to understand and interpret media and advertising messages so they can make informed choices. ITV is also a member of the Association for Television On-Demand (ATVOD), a self-regulatory body committed to protecting consumers of on-demand content provided by members. We use ATVOD’s Code of Practice and Guidance Notes to make sure we take adequate measures to protect children and other customers. This commits us to offering information about content that may be harmful or offensive to the general public or unsuitable for children and young people. ATVOD sanctions members that do not adhere to its Code of Practice and Guidance Notes and consumers can contact the organisation if they have cause to complain. Community platforms on ITV Local In 2007 we continued to roll out ITV Local, which supports our regional programming and provides local information and interactivity. By the autumn of 2007, all ITV regions had their own dedicated service. The service at itvlocal.com provides regional news and current affairs programmes on demand, as well as community news and information, classified ads, and entertainment features. It allows us to build on programmes shown in the regions. For example, many ITV Local services showed supporting footage and material for the ITV Carer of the Year campaign (see page 20). ITV Local also provides a platform to report on local events. For example, in 2007 ITV Local London provided extensive coverage of cultural and community events such as St. Patrick’s Day, Pride London, Diwali, and the London Freewheel cycling event. It also made dedicated channels for events including the Notting Hill Carnival, the Thames Festival and the Bloomsbury Festival. ITV Local can be used to keep people updated during a local crisis. Up-to-date information from the Met Office and the emergency services was displayed on the site during the flooding in England and Wales in June and July 2007. ITV Local gives organisations and individuals the opportunity to upload their own films. This gives local groups a platform to communicate about important issues. For example, local councils can publish videos tackling issues like racism and domestic violence, and charitable organisations can encourage people to volunteer. It also promotes citizen journalism: users can upload mobile and video clips to the Your News and GrassRoots Sport channels. ITV Local Wales provided a special platform for viewers to report on the floods in June and July using their own videos. The content which is uploaded by users (known as “usergenerated content”) goes through strict editorial controls. ITV Local checks all the videos that are uploaded to the site and removes anything that would breach the Ofcom Broadcasting Code or infringe copyright. All content published on the site by ITV, such as news, weather and local events coverage, is of a pre-watershed nature. Corporate responsibility report 2007 ITV plc 29 Social networking ITV owns Friends Reunited, Genes Reunited, Friends Reunited Dating and associated services. These social networking services currently operate on a membership fee basis (requiring credit card identification). They are therefore significantly safer than other large networking sites where people can assume false identities. Friends Reunited has a Privacy Policy available online (www.friendsreunited.co.uk). The Policy states that Friends Reunited will not send spam emails, explains which “cookies” the site installs on members’ computers, and explains the protection provided for personal data and security. Personal data is never passed to third parties without the member’s consent. Our rapidly growing online businesses are extending the range of content and services we offer customers and the way we deliver it. But the same principles of responsibility apply – high content standards, protection of children and respect for the consumer. Jeff Henry Managing Director, ITV Consumer Specific personal information such as date of birth, telephone number and address are not displayed on Friends Reunited. The service is only available to people over 16, so issues associated with children and social networking sites are generally not applicable. Internet gaming There are a range of ITV branded gambling programmes on itv.com, many of which are tied to specific programmes. These are operated by PartyGaming which holds licences in Alderney and Gibraltar and is regulated by the Gambling Commission (www.gamblingcommission.gov.uk). Any changes to their games require regulatory approval. PartyGaming is also a member of Gamcare. They were recertified in 2007 and achieved the Gamcare Plus standard. ITV has daily contact with PartyGaming and receives monthly reports on customer service, covering complaints and other issues that arise. There were no issues uncovered through this channel in 2007. PartyGaming also has dedicated social responsibility tools on all its products, to allow the customer to regulate use and set limits. These include customer-led deposit limits, self-exclusions, cool-off periods and session timers. 19m people have registered with Friends Reunited Family Fortunes, Blockbusters and the Price is Right are all skill games provided by a partner called JD Project. These do not require any licences to operate. There is an option to play these games for free, and not win cash prizes. 30 ITV plc Corporate responsibility report 2007 Behind the scenes Supporting the people TV is a talent business. We have over 5,000 employees on permanent contracts, and use approximately 40,000 freelancers every year. We support the UK creative sector, training employees and freelancers and providing them with career development opportunities. Corporate responsibility report 2007 ITV plc 31 32 ITV plc Corporate responsibility report 2007 Behind the scenes Creative economy ITV employs tens of thousands of creative people every year and often provides the first experience of working in television for writers, actors, directors and technical people. The issue Nations and Regions production fund ITV has a three year Nations and Regions production fund (formerly the Regional production fund) established in 2006, to support new-to-network producers in the regions, and nurture emerging talent (www.itvrpf.com). In 2007 the fund again ran an executive producer scheme for new to network independent producers as well as a series of screenwriter workshops geared towards drama development for ITV’s soaps. The fund also ran a development initiative aimed at medium sized out of London production companies who wished to develop programmes for ITV in the drama and factual genres. The fund supported screenwriters through sponsorship of a Script Market at the Cheltenham Screenwriters Festival and joined forces with PACT to launch the Talent Attraction Scheme aimed at further strengthening production outside London. The UK has a rich cultural life and a thriving creative community. A wide range of art forms entertain people, support our intellectual life, and raise awareness about important social issues. The television industry supports the artistic and creative community by providing work for writers, actors, musicians, designers, directors, editors and other creative people. It also provides an important platform for a wide range of other art forms. Training We are involved with a wide range of training initiatives designed Our approach to increase the number of skilled people in our industry. This investment helps improve the quality of the talent pool ITV Productions is an important employer of creative people. In 2007 we employed approximately 40,000 people on short term ITV and other production companies have to draw on. freelance contracts. These equate to 2,000 permanent full-time Directors’ training employees and make up 30% of our workforce. In 2007, we offered an internal Director Development Scheme We invest in training for artists such as actors, writers and directors as well as for the technical people whose skills are crucial to producing creative work. Independent production 35% of our output was provided by independent production companies in 2007. We aim to increase the proportion of programmes made in-house by ITV Productions to 75% by 2012. This is in keeping with the commitment in our Ofcom obligations (see table on page 33). for the fourth consecutive year. The scheme is designed to develop up and coming drama directors within ITV as well as external candidates. In 2007 two people participated in the scheme. A total of nine people have now gone through the training since it began in 2004 (five in Coronation Street, four in Emmerdale). The majority of trainees go on to work on ITV Productions’ dramas. This year we also took over from Channel 4 to co-sponsor a training programme for young theatre directors, now called the ITV Theatre Director Scheme. The scheme awards three bursaries Regional production every year to support the careers of young directors. Each bursary ITV Productions operates three major production centres in Leeds, gives a young director the opportunity to spend a year training Manchester and London, and also has a base in Norwich. Our serial and developing their skills in a professional theatre. It also provides dramas Emmerdale and Coronation Street are made in the north them with contacts to enable them to transfer their skills to the of England, which ensures we give opportunities to writers and television sector. actors living outside the South East. Ofcom sets quotas for network production outside London. These require us to make 50% of programme hours and spend 50% of our production budget outside London. In 2007 we made 57% of programme hours and spent 50% of our budget outside London. 40,000 people were employed on short term freelance contracts at ITV last year Corporate responsibility report 2007 ITV plc 33 k News training The ITV News Group has run a trainee scheme for the past two years. In 2007, as well as offering a journalism traineeship, two new schemes were launched for technical operators and graphic designers. A total of 19 trainees joined these schemes and followed a structured programme enabling them to learn about working in a regional newsroom and skills specific to their particular job roles. All of the trainees have the opportunity to swap regions and the journalism trainees also spend two weeks at ITN and two weeks at GMTV. Forty-nine people have participated in the schemes to date and journalists from the first two years have gone on to work in our newsrooms as reporters, planners and broadcast journalists. Some are now also moving into roles in the ITV National newsroom. Technical training We run a range of training programmes for the technical people who play a key role in making creative productions. For example, in December 2007 3sixtymedia employed eight technical apprentices in camera, sound, electrics, joinery and set painting. Over the last 18 months 14 technical operators were trained in operational skills, including cameras, sound, vision and graphics. Once the trainees have gained experience they will progress into production crews in other departments. In 2007 our London Studios received a National Training Award for their Studio Training days. These each provide up to 60 operational staff with an opportunity to work on shows in genres and formats they might not be familiar with to improve their confidence and skills. Funding external training programmes We also fund a range of training organisations within the industry. For example, in 2007 we provided funding worth £238,000 to Skillset, which provides training to people and businesses in the audio and visual industries. A home grown television and programme making industry is an important part of the UK economy and distinctive culture. Our ambition is to maintain a depth of talent within ITV Productions and in the UK independent sector. John Whiston Director of ITV Productions ITV funding for other training programmes reached £910,000 in 2007. The organisations we supported include the Freelance Training Fund, the National Film and Television School, The Actors’ Centre and other media education partnerships. We also support the National Council for Drama Training. We have a seat on the council, which enables us to assist and influence the direction of training for students who want to work in the television industry. Ofcom quotas for programme production 2007 – ITV1 Independent Commitment 25% 35% Delivered Original all-time Commitment 65% 90% Delivered Original peak-time Commitment 85% 95% Delivered European Commitment Delivered 50% 91% 34 ITV plc Corporate responsibility report 2007 Behind the scenes Creative economy Youth engagement The ITV regions run activities such as competitions, studio visits and open days to encourage young people to get into the media. In 2007, ITV Wales ran a youth programme called It’s My Shout, to encourage young people to get media experience. They worked with local authorities, colleges and youth theatres on the scheme, which culminated in a series of programmes aired on ITV Wales. Supporting the arts We have a longstanding tradition of supporting the arts in the UK. ITV’s South Bank Show, now in its thirtieth year is the longest running arts programme on UK television. The show, presented by Melvyn Bragg aims to bring both high art and popular culture to a mass audience. This year the series featured music programmes about Annie Lennox and Eric Clapton; stage and screen programmes about June Whitfield, Victoria Wood, Bird and Fortune and Michael Sheen. The programme also covered the literary writers Isabelle Allende and WH Auden and individual works including Macbeth and The Nutcracker. The South Bank Show Awards honoured artistic achievement in 2007, including theatre, opera, film, television, literature, popular music and visual art South Bank Show 2007 AwardWinners Category Winner Film This Is England (Warp Films) Comedy Gavin and Stacey (BBC Three) TV Drama The Mark of Cain (Channel 4) Theatre Saint Joan (National Theatre) The South Bank Show Awards honoured artistic achievement in Popular music Arctic Monkeys for 2007, including theatre, opera, film, television, literature, popular “Favourite Worst Nightmare” music and visual art, see right. Literature Mohsin Hamid for Much of our activity to support artistic diversity takes place in the “The Reluctant Fundamentalist” regions. For example, in 2007 ITV London hosted the opening Classical music “Traced Overhead: The Musical World of reception at Creative Clusters, an international conference to Thomas Adès” (at the Barbican) foster the growth of creative industries. A sculpture of the artist Visual arts Andy Goldsworthy at the Anthony Gormley’s body was displayed on the top of the London Yorkshire Sculpture Park Television Centre in the run up to a retrospective of his work at the Opera “The Turn of The Screw” Hayward Gallery. (English National Opera) Morphoses/The Wheeldon Company ITV London funds tickets to concerts for performers participating Dance (at Sadler’s Wells) in educational programmes at the Royal Festival Hall. This scheme Daljit Nagra, novelist for is now in its tenth year and has enabled a wide range of people to Arts Council England – Decibel Award “Look We Have Coming To Dover!” access live professional performances. The Times Jennifer Pike, violinist Breakthrough Award In 2007 ITV Granada supported the annual DaDa Fest, a celebration of art created by people with disabilities. As part Outstanding Achievement J.K. Rowling, novelist of the event ITV sponsored a Writer’s Award, won by a young deaf writer, Charlie Swinburne. Charlie was given the opportunity to spend three weeks working in the storyline office of Coronation Street. This year ITV Granada also supported First Take, a Liverpool group that encourages talented people with no previous experience in the industry to become film writers. Corporate responsibility report 2007 ITV plc 35 Our people Employing people from a wide range of backgrounds helps ITV make authentic and relevant programmes for our viewers and attract minority audiences. The issue Television is a people business. Providing a work environment in which creativity and professionalism can flourish depends on getting employment fundamentals right. These include commitment to diversity and inclusion, training and development and, where possible, flexible working practices. Our approach ITV had 5,634 employees as at 31 December 2007. 98% of these work in the UK, and 2% in Australia, Germany and the US. We also use a large number of freelancers. These include the creative people such as writers, editors, actors and cameramen who help make our productions. To be successful in a competitive industry we need to attract and retain the most talented employees. We aim to offer competitive rewards and benefits, and a stimulating and inclusive work environment. Diversity Diversity is important to any healthy organisation, bringing a wide range of perspectives and a deeper understanding of the needs of diverse customers. Employing people from a wide range of backgrounds helps ITV make authentic and relevant programmes for our viewers and attract minority audiences. Diversity strategy Our diversity strategy is set by the Board. In 2007 it focused on four key areas: – Ensuring each business area has a plan for diversity and identifying opportunities for development; – Raising awareness of the commercial benefits of reaching diverse audiences and attracting minority viewers and advertisers; – Continuing to run recruitment schemes to attract employees from a diverse range of backgrounds; and – Raising awareness of diversity and training diversity mentors, to deliver workshops and raise awareness in each business area. The diversity strategy is embedded in the business by senior level diversity champions in each major function. Each regional ITV site has a diversity action group to implement the strategy. In addition the diversity strategy is supported through national and regional specific projects and initiatives. These are determined each year targeting various campaigns, schemes and awareness programmes. External events and activities are also aligned to the strategy. Part of the diversity strategy is to share best practice and to collaborate with other organisations around this agenda. ITV are active members of the following organisations that operate in this area: the Cultural Diversity Network and Network North; Opportunity Now; the Employers’ Forum on Disability, of which Michael Grade is a member of the President’s Group; the Broadcaster and Creative Industry Disability Network; Stonewall and the Employers Forum on Age. Diversity is a significant part of our recruitment and selection strategy, ensuring managers are competent to recruit fairly. As part of our overall approach to talent management, recruitment statistics are monitored and reviewed by our HR teams and the Executive Board to ensure that we continue to attract and retain talent from the widest possible pool. Industry activity ITV participated in the Year of Diversity campaign during 2007, run by the National Centre for Diversity. The campaign aimed to raise the profile of diversity across the UK and help organisations share best practice. ITV played an important role in the campaign, including presenting at the launch, raising awareness and encouraging organisations to participate, and donating office space, equipment and facilities. Ethnic and cultural diversity When the last UK Census was carried out in 2001, ethnic minorities made up 7.9% of the population. In 2007, 8.4% of our employees came from ethnic minorities, compared to 6.4% in 2005 (see table). Although figures show we are becoming more representative, we recognise we need to continue to do more to ensure the number of ethnic minority employees reflects the communities in which we operate. 49% of our employees are women Workplace profile** 2007 Total number of employees 5,411 Number of female employees 2,648 Number of female employees (%) 49% Number of ethnic minority employees 331 Number of ethnic minority employees (%)* 8.4% Number of employees with disability 79 Number of employees with disability (%)† 2% Number of employees over 50 736 Number of employees over 50 (%) 14% 2006 5,384 2,566 47.6% 390 2005 5,556 2,647 47.6% 291 9.9% 82 2% 812 15.1% 6.4% 93 2% 932 17% * this figure is calculated from the total number of respondents who disclosed their ethnicity. ** figures reflect ITV UK-based employees. They exclude GMTV, Friends Reunited and Enable Media. † this figure is calculated from the total number of respondents who disclosed their disability. 36 ITV plc Corporate responsibility report 2007 Behind the scenes Our people ITV is a member of the Cultural Diversity Network, an industry organisation of UK broadcasters that aims to promote cultural diversity both on and off-screen. The network meets six times a year and members each host events that promote cultural diversity within the industry. In 2007, 14 senior ITV representatives participated in two “Move on Up” networking events. These events are designed to give commissioners and producers across the industry an opportunity to meet talented potential employees from ethnic minorities. They are run by BECTU, an independent union for people working in broadcasting, film and theatre, and other areas of entertainment. In May 2007 ITV News held its second diversity conference, co-ordinated by senior level diversity champions, including the Head of News at ITV Thames Valley. The conference gave the news teams an opportunity to learn about diversity from speakers such as Kay Hampton, the Chair of the Commission for Racial Equality. They were also able to share best practice and exchange ideas about their diversity action plans. Recruitment and training ITV Newsrooms have also been stepping up efforts to ensure they recruit from a diverse pool of candidates. The News Trainee scheme (see page 33) has attracted a diverse range of trainees. ITV News also offers a day-a-week placement for black and minority ethnic students from City University, and newsroom staff at all levels regularly take on mentoring roles for aspiring journalists from minority backgrounds. In 2008 all newsrooms will offer work placements or attachments in editorial, technical and administrative areas to students from underrepresented groups in society. Each ITV region will also produce a DVD for schools, and some regions will create a mini-road show to illustrate how newsrooms work. In 2007 the newsrooms also ran courses such as Islamic Awareness for Media Professionals and we are pioneering a similar course to educate staff about Sikh culture, with Sikh employees designing the course for their colleagues. 11 ITN managers spent a day giving advice to black and minority ethnic professionals seeking new jobs in broadcast news during the Move On Up in News event organised by BECTU. We continue to offer paid pre-employment placements for young people from ethnic minorities who want to embark on a career in television through the Media Foundation Placement Scheme. The scheme was initially piloted by ITV in partnership with funders and training specialists, and has grown to include other regional media companies. In 2007 we hosted 40 trainees. A total of 83 placements have been provided across ITV since the scheme began in 2003. Twenty-six more people will go through the training at ITV in 2008. We are also extending the scheme to ITV London. We frequently run events in the regions to encourage people from ethnic minorities to enter careers in the media. For example, in 2007 ITV Central held a Media Awareness Day for young Muslims in the Birmingham area. 83 places have been provided on the Media Foundation Placement Scheme since 2003. In May 2007 ITV News held its second diversity conference, co-ordinated by senior level diversity champions. Corporate responsibility report 2007 ITV plc 37 Disability It is our responsibility as an employer to ensure people with disabilities have equal opportunities to enter the work force and progress in their careers. Enabling talent Sarah Rogers took part in ITV’s Enabling North West Talent scheme in 2007. In 2007, 2% of our employees told us they had a disability which is comparable to other companies in our sector – only 1% of people working in the broadcasting industry said they had a disability in a Workforce Census conducted by Skillset in 2006. However, it is estimated that 19% of the UK’s working age population has a disability. This highlights the need for improvements across the sector. Sarah says: “the scheme gave me the opportunity to show my capabilities, rather than just my disability. In 2007 we focused on making ITV workplaces more accessible. We also improved our support for new employees who declare a disability – we now contact them before they begin their job to ensure we have appropriate technology to meet their requirements, and to ensure their team is aware of any support they might need. Our new recruitment website (www.itvjobs.com) complies fully with the Disability Discrimination Act. I am now on a three-month work placement at ITV. During the placement I have organised a film screening and written press releases. I’d like to get into PR and events within the media industry in the future and I know this experience will help me achieve this goal. We actively recruit people with disabilities through our Enabling Talent programme. The scheme was launched at ITV Granada’s Manchester offices in 2006 in partnership with North West Vision and Media, and ran for six months in 2007. A total of six trainees were selected for placements. We work closely with Scope and other national and regional organisations to ensure we offer appropriate support and opportunities for the trainees. As part of the scheme we hosted a “TV Academy” which ran over two weeks, giving a further seven individuals with disabilities an opportunity to learn about the industry and gain knowledge and skills to apply for work experience. This enabled two people to gain a further work experience placements at ITV. See page 34 to read how ITV Granada supports disabled people in the arts and page 17 for more information on our efforts to cast people with disabilities. Training and awareness have played a vital role in our drive to improve accessibility. In 2007 we hosted over 500 training days. These covered topics including awareness of disability issues within teams, and recruitment and selection processes. In 2007, 60 employees started or continued to learn British Sign Language and 22 of them achieved level one. One hundred and thirty-nine members of our news teams participated in a deaf awareness road show during Deaf Awareness week. We also held two conferences focusing on disability employment and portrayal. 120 members of our senior news and drama staff attended the conferences and agreed actions for 2008. ITV is a member of the Employers’ Forum on Disability and the Broadcasting and Creative Industries Disability Network (BCIDN). The network aims to address disability issues in the media, both on and off-screen. We are participating in a range of CEO dinners designed to raise the disability agenda at a senior level across the industry. We also attend regular network meetings where members meet to share best practice and performance and hear from experts in the area. I became involved in the scheme following a two day “Discover Media” event held at ITV in Manchester in August. After that I was selected to continue onto the TV Academy, where I helped make a short film. The scheme has given me an amazing chance at a dream career. It’s been an unbelievable opportunity. I have learnt so much and in return worked very hard! Before I took part in the scheme events I was unable to gain vital industry work experience. The events offer a different way to spot talent and potential, and have helped balance the disadvantages I’ve faced. I feel I’ve proved to myself and others that despite my disability I’m a highly competent and valuable worker.” 38 ITV plc Corporate responsibility report 2007 Behind the scenes Our people Lesbian, gay and bisexual employees We want all ITV employees to be treated with respect and acceptance. We will not tolerate harassment or discrimination against any employee because of their sexual orientation. We are part of Stonewall’s Diversity Champions programme, which brings together employers from across the UK to share best practice and promote lesbian, gay and bisexual equality in the workplace. Gender equality Gender equality is another important issue. Women make up 49% of ITV employees. This compares favourably with the results of the 2006 Skillset Workforce Census which discovered that only 46% of all employees in the UK, and 38% of people in the broadcasting industry are women. 46% of managers and 35% of senior managers at ITV are female (see table on page 35). During 2007, we significantly changed our policy to improve our support for employees with children under the age of five. We now provide child care vouchers for qualifying employees. In addition we try to accommodate flexible working requests beyond statutory requirements. Flexible working has been taken up by men as well as women within the organisation. In 2007, 80% of women returned from maternity leave, and 20% of these requested flexible working arrangements. 91% of flexible working requests were approved. In 2007 we also held a series of seminars entitled Parents Matter, to support employees from all over the country who care for young children. These events gave parents the opportunity to hear talks by child development experts and learn techniques to manage work-life balance. They also provided a valuable opportunity for parents to build relationships with other We aim to increase the number of women in senior management employees in similar situations. to 45% by 2012. We have planned a number of actions to achieve this, including increasing the level of available support for flexible Age discrimination working patterns. We are creating a senior women’s network 42% of the adult population of the UK is now over 50. This is a to encourage peer support and will continue to advise women large proportion of the potential workforce. It is important for the on an individual basis. Senior women role models within the UK economy that older people can continue to work as long as Company will help raise awareness of maternity and flexible they want to, without discrimination. 14% of ITV employees are working options. over 50. ITV is a member of Opportunity Now, an employer’s organisation that focuses on creating an inclusive work place for women. In 2007 we participated in a benchmarking exercise which compared gender equality initiatives made by different employers across a range of industries. We will use the results to better understand the barriers faced by women in terms of opportunities, promotion and work life balance. Since government legislation changed in 2006 our human resources policy and processes have included safeguards to ensure potential candidates do not experience age discrimination in the recruitment process. We promote age awareness on our intranet and include guidance on the subject in our senior managers’ diversity training course. ITV is also a member of the Employers’ Forum on Age, which provides expert advice on age matters. We also sponsor an award at the Women in Film and Television annual awards, a membership organisation that promotes the interests of women in our industry. Benefits and incentives Work-life balance A flexible workplace that helps employees to balance the demands of work and home life promotes employee engagement and wellbeing. It also supports gender equality in the workplace, as women are frequently the primary carers of young children. Our flexible working policy allows anyone employed by ITV for six months or more to apply for a flexible working option. 80% of women returned from maternity leave, and 20% of these requested flexible working arrangements. 91% of flexible working requests were approved. We aim to offer a competitive and comprehensive remuneration, benefits and incentive package to help us recruit and retain the best employees. We regularly review our pay and benefits packages to ensure we remain competitive and comply with legislative changes. The benefits we offer include a contributory pension scheme, childcare support, life assurance and an extensive employee discount scheme. In 2007 we produced reward statements for all our employees for the first time, in response to employee feedback. These communicate the total reward package and ensure each employee makes the most of the range of benefits available to them. We structure our incentive programmes to ensure our employees have a stake in the future success of the Company. Our annual all-employee bonus scheme is linked to company performance. In 2008 we are introducing a one-off all employee long term incentive scheme, aligned with the achievement of our long term company objectives. Employees can also participate in our Sharesave scheme and Create, a scheme which rewards employees for their programme and new business ideas with a share of any profits made. A significant proportion of senior managers’ pay is performance related, based on achievement against corporate financial targets and individual targets. Their behaviour in relation to ITV’s values is also assessed. Corporate responsibility report 2007 ITV plc 39 Freelancers We use a wide range of freelancers to make our productions. These include creative people such as performers, directors and writers, as well as technical experts. These people are crucial to our business, and it is important that we treat them fairly. Contracts with performers are usually negotiated through agents or lawyers under collective agreements with trade unions. These include Equity, the Musicians Union and the Writers’ Guild of Great Britain. We comply with child employment law as well as the Producers’ Rights Agency guidelines on child performers. We have developed our own guidelines for casting teams to use when working with children. We were involved in creating an industry Code of Conduct for the employment of children in entertainment. Grievances and whistleblowing Most problems at work can be resolved informally, but sometimes formal processes are necessary. Our Grievance Policy ensures that employees have access to appropriate channels to communicate grievances. Our Whistleblowing Policy was devised with help from Public Concern at Work (PCaW), a charity that promotes good practice on whistleblowing. PCaW provides a confidential and independent helpline for our people to contact if they are concerned about wrongdoing or a serious risk that could damage the public, our workforce or our reputation. Child employment In 2007 ITV Productions produced a programme about child employment in partnership with the National Network for Children in Employment and Entertainment, which examined the issues around employing children in television. We encourage employees to read the Whistleblowing Policy and phone the helpline if necessary, or email Public Concern at Work on [email protected]. We raise awareness of the helpline through articles on the Watercooler, our employee intranet site. We ran a short awareness raising campaign on whistleblowing in the autumn. Redundancy and restructuring In 2007 there were 197 redundancies. Our redundancy policy requires us to give a period of consultation during which we help employees find alternative jobs within ITV. Where this is not possible, employees receive a redundancy payment in line with their entitlement. This year we intend making significant changes to our regional news teams to increase efficiency in a more challenging business environment (see page 16 for a more detailed explanation of our restructuring plans). We aim to communicate openly with employees throughout the process through formal and informal consultations. We are working with employee representatives and trade unions who will be involved throughout the process. We will provide redundancy and outplacement support for affected employees. 40 ITV plc Corporate responsibility report 2007 Behind the scenes Our people Internal communications The Watercooler, our employee intranet site, is our primary internal communications tool. It keeps employees up to date with company news, team achievements and encourages them to give feedback about company strategy and issues that affect them. The Watercooler includes the latest news about ITV and the media industry. Each month, approximately 5,000 users connect to the site and the news stories audience varies from 100 to more than 1,000 readers. The site is visited by an average of 85% of employees each week and is updated at least twice each day with breaking news and features. Creativity is our lifeblood. We aim to create an environment where talented and creative people can do their best work. Our commitment to our people is the foundation for this. Dawn Airey Managing Director of Global Content The Watercooler includes a chatroom where employees can share views about company issues. We also host online forums, such as an open session with the HR Director. In 2007 we launched a blogging facility and encouraged all our employees to get involved. We want our people to share their knowledge and expertise and benefit from other perspectives within the Company. Face-to-face communication is also vital. As well as monthly team briefings by local managers, ITV senior management led two series of all-site open forum meetings last year: Michael Grade and John Cresswell met informally with groups of employees who were able to ask questions and discuss issues. Michael Grade also hosts monthly information and idea lunches with a cross-section of employees. The 60 Second Update and the Senior Management Update are two internal newsletters published monthly for all employees and Senior Managers. They provide information on performance, all our business areas and CR issues. Emails are an effective way to make calls to action on specific issues. Posters and leaflets are regularly displayed in all our offices communal areas. Employee survey We regularly survey our employees to ensure we are aware of issues that affect them and can learn from their ideas. By listening to employees we want to ensure we remain a company where “great people do their best work”. In 2007 we built upon the 2006 MORI survey with a “pulse survey” to test employee attitudes. We also conducted a full company-wide employee survey shortly after the launch of our five year strategic plan, in October 2007, using the Denison survey methodology. The survey helped us identify a number of areas for improvement. In 2008 we will focus on increasing collaboration across the Group and embed our core values in every area of the Company. We will develop action plans for each business division to communicate results and make targets for improvement. Senior managers’ bonuses will include an incentive to improve performance in these areas. As a result of feedback from the 2006 employee survey we issued a reward statement to all employees. This clarifies the key components of their pay packages, making them easier to understand. We will conduct another MORI survey in 2008, and will continue to report progress from the 2006 MORI survey results. Corporate responsibility report 2007 ITV plc 41 Training and development We have a strong commitment to training. Our courses range from technical courses in camera operation to presentation skills for journalists and modules on copyright law. 17% of our training budget was allocated to Leadership and Management skills, 10% went on Personal development and Diversity training, 17% on Business and Sales skills and 56% on Programme making and Technical skills. In 2007 ITV employees received 5,653 training opportunities in total, including courses, workshops and online programmes. We estimate that employees received an average of 13 hours of training each in 2007. We delivered 69,350 classroom training hours in total, and provided on-the-job coaching and mentoring, as well as online and self-paced learning. We also supported professional qualifications and memberships. 69,350 the number of training hours delivered in 2007 Online induction Every new joiner at ITV must complete an online induction which includes interactive modules on diversity, our values, health and safety and compliance issues, amongst others. Every full time employee receives an annual career development review. We address the development needs identified during the review using our online Development Guide. The Development Guide includes information about all of ITV’s training opportunities, and helps employees identify appropriate courses. They can then view and book the courses online through our “self-service” training facility. In 2007, 48% of managers and supervisors received leadership training through our Creating Strong Leaders programme. The course includes modules in communication, diversity and finance. 796 managers have participated in the core programme modules since it began in 2005. We also run several trainee schemes, including a News trainee scheme and a programme to develop new directors. See page 33 for more information. We also ran “Colleagues United” again in 2007, following the success of the National Skills Day initiative last year. The day included opportunities for our employees to shadow different roles within the Company, and to go on behind the scenes tours of studios, offices and technical areas. In total over 350 employees participated in activities ranging from accompanying a political correspondent on a project to shadowing Emmerdale’s storyline team. Our internal development consultants work closely with business leaders across ITV to ensure that our training portfolio reflects current and emerging business priorities. In 2007, we re-launched our training portfolios to reflect the latest changes to business requirements and to make it easier for employees to understand the breadth of training opportunities that are available. This year, our in-house training team won a number of regional training awards, including the Broadcast Sector National Training Award. This award is run by the UK Skills and the Broadcast Training & Skills Regulator (BTSR), in partnership with Ofcom and Skillset, the Industry Sector Skills Council. It recognises the high standard of training delivered at ITV. 42 ITV plc Corporate responsibility report 2007 Behind the scenes Health and safety Health and safety (“H&S”) is a high priority at ITV. Our team of H&S professionals develop and maintain our H&S Management System and assist with day-to-day H&S risk management. H&S management Our H&S Policy is signed off by our Chief Operating Officer and there is a network of local Health and Safety Committees that ensure communication throughout the organisation on H&S issues. These committees have a direct communication link into the ITV H&S Steering Group chaired by the Head of Risk Management. The H&S Department also has dedicated pages on our intranet. Our H&S Management System has been developed by our in-house team. We are currently reviewing risk assessment procedures for all day-to-day activities and renewing risk assessment guidance for different areas of the business. We share best practice on H&S with other employers in the production and broadcasting industry. We belong to the Joint Advisory Committee for Entertainment (JACE), chaired by the UK Health and Safety Executive. We are also active members of a working group responsible for updating the Entertainment Industry Safety Sheets. ITV is a member of the Broadcasting Industry Safety Group and a board member of the Joint Industry Grading Scheme. We are also actively involved in the Industry Grading Schemes for Stunts and Special Effects. Training and awareness We require all employees to undertake some H&S training to ensure they understand our policy and take responsibility for reducing H&S risks in their workplace. In 2007 we introduced online training for a number of hazard areas, to complement the basic H&S induction. This includes an online assessment for workstations which covers: – Fire Safety – Office Safety – Workstation Set up – Asbestos awareness – Noise awareness ITV has developed an online training course for safety awareness in Production. A separate course was run at ITN. These courses are all mapped to industry training standards. We continue to run our Institute of Occupational Safety and Health (IOSH) accredited course in Managing Safety in the Audio-Visual Production Industry. Twelve four day courses took place in 2007. One hundred and eight people in total attended. Senior members of the H&S team run a one day in-house H&S course specifically for production. In 2007 we ran 20 courses and trained 166 people. In 2007 we also ran seven risk assessment workshops in the News Group and trained 61 News employees in how to conduct these. Performance in 2007 In 2007 we introduced a new online accident reporting system to improve our data collection. We also reviewed our data collection methods to capture information including near misses. Work related accidents to staff reported as required by law No. 2006 Rate per 10,000 employees No. 2005 Rate per 10,000 employees 7 13 23 41 No. 2007 Rate per 10,000 employees Accidents requiring more than three days off work 9 17 Major accidents 2 1 1 Fatal accidents 0 0 0 Total work related accidents Total internally reported accidents 451 Out of the 451 total accidents, 93% were minor. Near miss reporting ITV has introduced a system to encourage “Near Miss” reporting, as part of our strategy to increase proactive health and safety management. In 2007, 69 incidents were reported. We hope to see an increase in the use of this system in 2008. Corporate responsibility report 2007 ITV plc 43 k Protecting the environment We are committed to minimising all our environmental impacts, including the CO2 emissions from our operations, our water consumption and the volume of waste we send to landfill. The issue Human society faces major environmental challenges. Companies have an important responsibility to minimise their impacts to help meet the challenge of sustainable development. Climate change is one of today’s most pressing issues. It is important that all organisations find ways to reduce carbon dioxide emissions (CO2), year-on-year, to help the government meet its target to reduce UK CO2 by 60% by 2050. Increased regulation will also affect the cost of energy and the volume of carbon dioxide that businesses can emit. The use of materials and water and the production of waste also have environmental impacts, and must be carefully managed. Our approach All our sites, including offices, studios and production locations use resources such as energy and water, and generate waste. We are committed to minimising our impacts, including our contribution to climate change and the volume of waste we send to landfill. Our 2007 environmental statement of intent, signed by our Chief Operating Officer John Cresswell is available on our website at www.itvplc.com. It states that we will introduce a programme of continuous improvement to reduce our environmental impact. We will also rigorously monitor our operations and provide environmental awareness training for staff. Our current focus is on CO2 emissions and waste, both of which we consider to require urgent attention. In 2007 we concentrated on four main areas. These were: – Capturing data and improving the reliability of existing data sources; – Reducing the climate impact of our sites across the UK, especially of production “hubs”; – Measuring the impact of our programme production processes; and – Engaging with the UK Government and other stakeholders on carbon reduction. We are continuing to work to develop our carbon strategy to meet the environmental and businesses challenges we anticipate. We will launch the strategy in 2008. In 2007 we appointed a Group Environment manager, responsible for managing and reporting impacts across ITV’s operations, and raising awareness of environmental issues within the Company. Capturing and reporting data In 2007 we estimate that ITV emitted 47,991 tonnes of CO2 in total (see tables on page 44). We have strengthened our data collection system this year by using the Greenhouse Gas Protocol of WRI/WBCSD. It is therefore not possible to discern a trend from last year. We will use 2007 as a more robust baseline to set future targets. We monitor and report data for sites which are under the direct operational control of ITV. It continues to be a challenge to capture data for all our sites, which are managed by landlords or subsidiary businesses. We also continue to have data collection problems from some waste and water contractors. We are improving ways to capture this data and hope to include more complete data in our calculation next year. We are also working to eliminate errors when reporting data and to ensure that data sources are as reliable as possible. This includes developing new reporting software and engaging with contractors to ensure that data can be transferred directly to our systems. In 2007, we improved our methods for measuring the climate impact of our business travel. The figure for our total carbon dioxide emissions from travel includes air travel, rail, cars and taxis, fuel use and hotel stays. 44 ITV plc Corporate responsibility report 2007 Behind the scenes Protecting the environment Total CO2 emissions (tonnes) Scope 1 – Direct energy use and associated CO2 emissions 2007 2006 2005 47,991 37,330 39,665 Our 2006 and 2005 data are overall totals. For a breakdown by type for 2007 please see the tables on the right. 2007 Gas consumption MWh Fuel oil consumption litres Emissions (tonnes) 59,790 260,326 13,013 Scope 2 – Indirect energy use and associated CO2 emissions 2007 Electricity consumption MWh 54,300 Emissions (tonnes) 28,399 Scope 3 – Indirect CO2 emissions 2007 Petrol cars (includes petrol use) Hybrid cars Diesel cars and taxis (includes diesel use) (only for Q4) 1,734 tonnes of CO2 were saved in 2007 from our Manchester site 1,393 3 288 Air 2,930 Rail 808 Hotel stays 1,157 Emissions (tonnes) 6,580 Corporate responsibility report 2007 ITV plc 45 Reducing our climate impact In 2007 we worked to improve the operational efficiency of our sites. Many of our offices were fitted with movement and daylight sensors during refurbishments. These ensure lights switch off automatically out of hours and in bright natural light. We also increased efficiency by replacing air-conditioning units, chillers and fans at our London Television Centre. Our Manchester site uses a combined heat and power (CHP) plant to reduce our need to import heat. We are currently reviewing the performance of our 1.7 MW CHP plant in London to ensure we maximise efficiency and costs. CHP plants are more efficient than conventional electricity generation and result in reduced CO2 emissions. For example, our site in Manchester CHP saved 1,734 tonnes of CO2 in 2007, according to EnerG (our CHP provider partner). We buy the rest of our electricity from a good quality combined heat and power tariff on the national grid. We will review our energy contract yearly and will consider a renewable energy tariff if the contract can guarantee green supply. We are also in the process of appointing a new energy bureau service to help us monitor and report our energy use more robustly. We are also investigating the use of power management tools to make our IT infrastructure more efficient. These would automatically shut down computers and other IT equipment left on overnight. In November 2007 we carried out trials to measure how much energy could be saved by switching off computers. We are also looking for ways to identify computers which are regularly left on. We are developing a new data suite for ITV plc, which will allow us to reduce the number of server rooms requiring cooling. This will also provide an opportunity to invest in lower energy server technology. In autumn 2007 we signed a new taxi contract in London that provides hybrid vehicles as the default option where available. At present, hybrid vehicles account for 14% of miles driven on ITV business in London. Measuring the impacts of our programmes In 2007 ITV Productions measured the carbon footprint of selected key programmes. This helped us understand our impacts and raised awareness of the issues among employees in production. In September 2007 we believe The Sunday Edition, a current affairs programme on ITV1, became the world’s first broadcast to be given a carbon footprint. ITV1 broadcast the production’s carbon footprint in the credits for the whole series. The total carbon footprint for the seven hour long episodes was 2.1 tonnes. The programme’s carbon footprint was measured using the presenters’ and guests’ vehicle miles and the energy used in the studios and production office. We also measured the carbon footprint of flagship drama Lewis. The programme production team was keen to make it as green as possible. They used 100% recycled paper for scripts and desk lights in the production office were switched to low energy bulbs. Car sharing to locations was encouraged. The programme’s carbon footprint for four two hour episodes was measured at 830 tonnes. This included transport (over 210,000 miles travelled), production office use and location generators. The CO2 emitted to make the drama Lewis was 103.75 tonnes per hour, 346 times that required to make the studio show The Sunday Edition, which came in at 0.3 tonnes per hour. The exercise demonstrated the massive differences in CO2 emissions from different genres with different production methods. 10.5 tonnes of waste were produced, (not including location, props or costume waste due to practical constraints) and a further 1 tonne of waste was recycled. We aim to raise the profile of our programme carbon footprints, both internally and externally as part of wider efforts to measure our environmental impacts. We have developed a carbon footprinting tool to be used by production teams. We plan to extend the carbon footprint exercise to larger ITV shows such as Coronation Street in 2008 and the Carbon Trust are interested in endorsing this project. 46 ITV plc Corporate responsibility report 2007 Behind the scenes Protecting the environment Communicating with employees Many areas of the business also encourage environmental initiatives and raise awareness among employees. For example ITV Yorkshire has a phone recycling campaign. ITV Granada screened Al Gore’s film An Inconvenient Truth every two hours during World Environment Day and more than sixty employees watched the film. As part of the Make a Difference campaign (see page 16), ITV London promoted simple changes to employees to help the environment, such as switching off appliances at the end of the day. This was supported by a number of intranet features and competitions. Engagement with the government This year we participated in the UK Government’s Carbon Reduction Commitment (CRC) stakeholder consultations. We support initiatives to encourage businesses to tackle climate change and we will continue to play our part. Waste generation and recycling Total waste (tonnes) Total waste recycled (tonnes) Total waste sent to landfill (tonnes) 2007 2006 2,210 1,776 813 520 1,397 1,256 In our 2006 report we stated that we were evaluating our waste management strategy across ITV in order to ensure regulatory compliance. In 2007 we engaged management consultants to consolidate our UK waste contracts under a single service. This will help us meet regulatory requirements, manage our waste streams more efficiently and report data more reliably through an online management tool. Access to more information about our waste streams will help us to increase our recycling rate. A new integrated waste management system will allow different sites to manage waste according to their own priorities. We have also put a carbon accounting element on the waste disposal routes and we will work with the new contractor to identify the lowest carbon routes to disposal where possible. Unfortunately, it is not possible to avoid landfill for all our waste. Our productions use some materials which cannot be reused or recycled, and which cannot be substituted for health, safety or fire-risk reasons. We continue to develop ways to manage production waste streams. The integrated waste management 2005 system will help this process and we are looking at ways to extend 1,743 it to location productions. 937 Water use 806 In 2007 we produced 2,210 tonnes of waste, 813 tonnes (just over a third) of which was recycled. It not possible to make a meaningful comparison between this year’s data and the previous years as we have made major improvements to our data collection systems. We will use the data from this year as a more robust baseline to make comparisons and set targets in the future. Our offices, studios, post-production facilities and location productions all generate waste. Our most significant wastes are the materials used to make sets for productions. Our broad aim is to avoid landfill and instead generate less waste from source, reuse materials where possible and recycle the materials, where there is a viable market for doing so. Total water use (m3) 2007 2006 2005 129,899 133,485 104,473 In 2007 water use was 129,899 m3 compared to 133,485 m3 in 2006 (see table). Our water use per full time employee is above average for an office environment due to the use of water in productions, which is where most water is consumed. Everyday we use water to clean studio floors, as different programmes will be made in the same studio from one day to the next. Whilst we are not a major consumer of water, we are committed to managing our use of this limited resource. Water saving measures that were implemented this year include refurbishments at the London Television Centre where automatic sensors have been fitted on men’s urinals and water taps, and low-volume flushes have been added to toilets. Notes 1. As a result of improved data collection we are now reporting energy use and emissions in accordance with the Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard (WRI/WBCSD). However it should be noted that 2007 emissions from several ITV owned businesses and joint ventures have not yet been accounted for. This will be addressed in time for the 2008 report. 4. Within waste and recycling data we have not accounted for waste generated on productions locations or from several ITV owned businesses and joint ventures. We have also not been able to report waste data for certain parts of the ITV estate where buildings are leased. We are continuing to work on ways to capture this data through the introduction of new procedures, processes and engagement with stakeholders. 2. Emissions calculations for 2007 reported here have now been rebased according to updated emission factors from Defra. “Guidelines to Defra’s GHG conversion factors for company reporting” (2007) 5. Water use is calculated from water bills and so is not robust. At present we do not have a mechanism for verifying fluctuations in our water use year-on-year. 3. Business travel is likely to be underestimated due to the nature of our business. ITV employs many freelance staff and on location filming staff may use their own vehicles but not claim fuel back. 6. The carbon footprint methodology for ITV Productions was prepared according to the WRI/WBCSD Greenhouse Gas Protocol reporting standard. The methodology and data (though not the sources) were verified by a third party, PIPC, in accordance with BS ISO14064 Part 3:2006. Corporate responsibility report 2007 ITV plc 47 Performance indicators On air 2007 2006 2005 Upheld complaints Resolved complaints 773 843 799 15 10 8 4 19 19 Public service broadcasting News (hours) Current affairs (hours) 388 453 471 84 101 97 2006 2005 Independent production (% of programmes) 35 45 33 Original all-time (% of programmes) 90 82 83 Original peak-time (% of programmes) 95 96 95 European (% of programmes) 91 91 87 47,991 37,330 39,665 2,210 1,776 1,743 129,899 133,485 104,473 49.0 47.9 47.6 Ethnic minority employees (% of those that disclosed their ethnicity) 8.4 9.9 6.4 2.0 2.0 2.0 14.0 15.1 17.0 Protecting the environment CO2 emissions (tonnes) Access services (ITV1) Subtitling (% of programmes) 2007 Creative economy Responsible programming Total complaints about programmes Behind the scenes 91.4 87.0 89.0 Total waste (tonnes) Water consumption (m ) 3 Audio description (% of programmes) Signing (% of programmes) 10.5 9.0 8.0 4.5 4.0 3.5 Workplace profile (UK only, excl. GMTV) Reflecting society Women employees (%) On-screen diversity monitoring Total black and minority ethnic Our People 13.6 11.5 13.6 0.6 0.6 0.5 Women 41.4 43.1 39.0 Employees with a disability (% of those that disclosed their disability) Age over 55 11.4 9.6 13.7 Employees over 50 (%) People with a disability Supporting communities Health and safety Charitable donations Accidents requiring more than three days off work 9 7 23 Major accidents 2 1 1 Fatal accidents 0 0 0 Total (£ million) 6.88 11.58 19.27 Cash (£ million) 1.38 2.12 1.49 In kind (£ million) 5.50 9.46* 17.78 % of pre-tax profit 3.60 4.00 6.20 *restated Responsible advertising Advertising complaints for all broadcasters (not only ITV) Number of complaints Number of adverts causing complaint Number of adverts ruled by the ASA to breach the code 10,685 8,594 13,059 2,639 2,369 2,284 84 94 165 Online performance indicators are in development. 48 ITV plc Corporate responsibility report 2007 Objectives Area 2007 Objective 2007 Outcome 2008 Objective CR Management Adopt a CR Strategy and engage with both internal and external stakeholders more effectively. – Ongoing. Our CR management structure is currently under review. Adopt a CR Strategy and engage with both internal and external stakeholders more effectively. Programming Provide a popular and varied schedule compliant with the Ofcom Broadcasting Code on issues such as offence, privacy and decency. ITV maintained a popular schedule with a low level of complaints upheld by Ofcom: Provide a popular and varied schedule compliant with the Ofcom Broadcasting Code on issues such as offence, privacy and decency. – ITV family viewing share up to 23.2% in 2007. – 15 complaints out of 773 were upheld by Ofcom in 2007. All production teams to monitor onscreen portrayal and build relationships with diverse communities to ensure that programming reflects the makeup of the UK population. On-screen diversity portrayal monitored by production teams. See findings on page 17. All production teams to monitor onscreen portrayal and build relationships with diverse communities to ensure that programming reflects the makeup of the UK population. Meet programming obligations contained in our licences: We met or exceeded the obligations in all categories: Meet programming obligations contained in our licences: – 365 hours of national and international news and weather, with 125 hours in peak time. – 388 hours of national and international news and weather, with 129 hours in peak time. – 365 hours of national and international news and weather, with 125 hours in peak time. – 78 hours of current affairs. – 84 hours of current affairs. – 78 hours of current affairs. – 5.5 hours of regional news per week. – 5.2 hours of regional news per week (under run agreed with Ofcom). – 1.5 hours of regional non-news per week. Meet accessibility services commitments for ITV1 (these differ for other channels): We met or exceeded accessibility service commitments for ITV1 (these differ for other channels): Meet accessibility services commitments for ITV1 (these differ for other channels): – 85% of transmission time subtitling. – 91.4% of transmission time subtitled. – 86% of transmission time subtitling. – 4% transmission time signed. – 4.5% transmission time signed. – 5% transmission time signed (from November 2007). – 10.5% of transmission time audio described. – 10% of transmission time audio described (from November 2007). Comply with Ofcom and ASA regulations on amount, scheduling, distribution and standards of advertising. The ASA upheld 84 complaints out of 10,685 in 2007 for all broadcasters (not only ITV). Ofcom data above. Comply with Ofcom and ASA regulations on amount, scheduling, distribution and standards of advertising. Provide pre-clearance for all broadcast advertisements. Clearcast (formerly BACC) cleared all adverts before broadcasting and reviewed 28,000 scripts. Provide pre-clearance for all broadcast advertisements. A minimum of 20 hours of broadcasting covering: We broadcast over 25 hours of programming covering these initiatives and further hours covering other initiatives such as ITV Carer of the Year. In 2008 our regional structures will be undergoing significant change. Community objectives are therefore still under consideration at the time of writing this report. – 8% of transmission time audio described. Advertising Community – 1.5 hours of regional non-news per week. – 5.5 hours of regional news per week. – 1.5 hours of regional non-news per week. – The “Make a Difference – Climate Change” initiative. – Regional news programming to mark the 200th anniversary of the abolition of slavery. – Programming surrounding The People’s Millions. Corporate responsibility report 2007 ITV plc 49 Area 2007 Objective Employment Maintain a diverse workforce in which equal opportunities are respected: 2007 Outcome 2008 Objective Maintain a diverse workforce in which equal opportunities are respected: – Offer 10 bursaries and 20 traineeships covering editorial and technical roles to news journalists. – In 2007 we offered 19 traineeships and reviewed the operation of the bursary scheme. – Our regional news structures will be undergoing significant change in 2008, therefore objectives are still under consideration. We remain committed to the provision of high quality training for our news journalists. – Offer 40 places on our Foundation Placement Scheme for people from ethnic minorities to receive a year’s training and experience in Leeds or Manchester, with the possible addition of 20 places in London. – In 2007 we offered 40 places on our Foundation Placement Scheme. We aim to launch the ITV London scheme in 2008. – Offer 40 places on our Foundation Placement Scheme. – Make and review arrangements for promoting equality of opportunity. – We made arrangements for promoting equal opportunities, with diversity roadshows and training and development. – Make and review arrangements for promoting equality of opportunity. – Publish (at least annually) observations on the current operation and effectiveness of the arrangements for promoting equal opportunity. – The 2007 equal opportunities report was submitted to Ofcom in early 2008. – Publish (at least annually) observations on the current operation and effectiveness of the arrangements for promoting equal opportunity. Environment Continue our work with the Carbon Trust and act on the recommendations from the assessment of the London Television Centre. We will also complete audits on other areas of our business. This objective was achieved with considerable work undertaken on looking at production impacts. Please see page 45 for more information. – Launch carbon strategy. – Extend carbon footprinting to large productions. Health and Safety Finalise the standardisation of ITV Group procedures and guidelines for key risk areas through EH&S Operational Group. Key procedures developed by H&S Risk Management and Environment Teams. Work to continue development of the H&S Management systems documentation incorporating best practice guidance. Establish an EH&S Training suite to enable access to appropriate training for all employees. Online training provision in place and development work undertaken for specialist online training for production. Phased roll out of online training pack in 2008. Development of industry benchmarked training for production staff. Review method for reporting accident figures to capture data such as “near miss” reporting. ITV Group “near miss” reporting system in place. Development of online reporting tool for “near misses”. Maintain a high level of original UK production from a diverse production base and continue a fund totalling £9 million over three years to support new to network regional production. The Nations and Regions Production Fund (formerly Regional Production Fund) continued its work through 2007. Please see page 32 for more information. Maintain a high level of original UK production from a diverse production base. – 50% of programme hours and 50% of spend on original network programme production in the regions. – 25% of transmission time from independent production. – 85% original programming in peak time. – 65% original all time production. – 50% European production. – 57% of programme hours and 50% of spend on original network programme production in the regions. – 50% of programme hours and 50% of spend on original network programme production in the regions. Creative Economy – 35% of transmission time from independent production. – 95% original programming in peak time. – 90% original all time production. – 25% of transmission time from independent production. – 85% original programming in peak time. – 65% original all time production. – 50% European production. – 91% European production. Supply chain – Distribute the Whistleblowing Policy to all suppliers. – Survey key suppliers on their CR practises. – Include clauses in contracts requesting compliance with Procurement Policy. We met most of these objectives and engaged with key suppliers in 2007 but aim to develop this programme further in 2008. Enhance our evaluation of CR risk in the supply chain. 50 ITV plc Corporate responsibility report 2007 Assurance statement 2008 ITV commissioned Enviros Consulting Ltd (Enviros) to provide assurance of the 2007 ITV Corporate Responsibility (CR) report. The CR report has been prepared by ITV; Enviros has conducted an independent review of its accuracy and balance to ensure statements made reflect business practices within ITV. This statement is the responsibility of Enviros and represents our independent opinion. Our assurance does not cover additional content concerning ITV’s CR activities published on www.itvplc.com. The verification was conducted by meetings, telephone discussions and email correspondence with staff responsible for collating and presenting the data on which the report was based. Both quantitative and qualitative data were substantiated through these meetings and supporting core data were sampled for accuracy, completeness and interpretation. Our opinion Based on the approach above we have provided comments against each of the three principles of assurance (as represented in the AA1000 Assurance Standard). Materiality (or does the report cover the issues of most importance to stakeholders?) Enviros believe that ITV has not omitted from the report any issues or information that could affect stakeholder opinions concerning ITV’s intentions or operations. ITV consults extensively on selected CR issues with key stakeholders and has a comprehensive system for monitoring feedback from viewers. ITV’s commitment to CR, closely linked to stakeholder trust, is becoming clear under the leadership of the Chief Operating Officer, and would be enhanced by having the support of a dedicated CR manager. We are pleased to see that the expansion of ITV businesses into new media such as internet and mobile is being reflected in the report, and expect this to continue as the prominence of new media grows. Responsiveness (or how well does the report address the issues of importance to stakeholders?) This report shows a good level of transparency with regards to some difficult issues such as premium rate services, and the importance of trust in public broadcasting. ITV continue to recognise that they need to go beyond regulation by defining a CR strategy for the business taking into account stakeholder feedback and we would hope to see progress on this in 2008. Finally, we noted that the objectives set in the 2008 targets are incremental, and not particularly stretching when compared to 2007. As ITV succeeds in focusing its CR strategy going forward we expect to see more challenging targets set. Looking to the future ITV has accepted the challenge and opportunity that CR brings and is intent on improvement. We would like ITV to consider the following for 2008: – Have a dedicated resource devoted to corporate responsibility to formalise the reporting process and bring focus to ITV’s CR efforts. – Conduct an assessment of materiality on CR issues to allow the Company to focus its efforts and reporting, including use of the Vision Panel facility to gather viewer perceptions on CR to supplement existing stakeholder engagement routes. – Be ready to set more ambitious targets in 2009 and beyond to fully develop ITV’s CR potential. ITV has improved its reporting on some key environmental impacts, and started assessing the carbon footprint of some of its programming, a novel and promising initiative. However, whilst this report provides information and data on numerous issues of relevance to ITV, we would recommend that ITV assess the materiality of key issues in greater detail to allow for better prioritisation of key issues. For instance, we would like to see ITV use the Vision Panel research capacity more regularly to test viewers interest and perceptions on key CR issues, in a Peter Young similar way to on-screen diversity. Director, Enviros Consulting Ltd We reiterate our recommendation of last year’s report to consider the environmental and community impacts of non-fixed locations. We would also like to see ITV report further on its influence and engagement on CR within its supply chain. Accuracy and completeness (or how reliable and representative is the information and data in the report?) This report shows great improvement in terms of data collection and verification, and we are confident that the data shown in the report is an accurate reflection on ITV’s CR performance. The report also succeeds in explaining relevant issues in clear language to its readership to allow them to assess the information provided. Corporate responsibility report 2007 ITV plc 51 GRI indicators The Global Reporting Initiative (GRI) guidelines are a framework for voluntary reporting on an organisation's corporate responsibility performance. The following table shows where we to find information relating to some of these guidelines. Section GRI indicator Introduction Message from Executive Chairman 1.1, 3.1, 3.6, 4.2 About ITV 2.1, 2.2, 2.3, 2.5, 2.7, 2.8, 3.5, EC1 Corporate responsibility at ITV 2.10, 3.5, 4.8, 4.12, 4.14, 4.16, 4.17 On air Responsible programming 4.12, PR3, SO1, SO8, PR9 Independent Reporting 2.10, LA7, LA8 Reflecting society LA13, 4.13 Supporting communities EC1, 4.13, SO1 Responsible advertising 4.12, PR6, PR7 Digital switchover EC8 Online Content on demand 2.9, 4.12, 4.13, PR3 Behind the scenes Creative economy Our people EC8, LA11 4.4, 4.8, 4.13, LA1, LA3, LA13, HR6, LA10, LA11, LA12, 2.10 Health & Safety Protecting the environment 4.13, LA7 EN3, EN4, EN5, EN7, EN8, EN16, EN22, EN26, EN29, 4.12 Objectives Assurance statement Grey signifies full coverage, blue signifies partial coverage. For further information on the Global Reporting Initiative please visit www.globalreporting.org. 1.1 3.13 52 ITV plc Corporate responsibility report 2007 Contacts ITV Switchboard 0207 156 6000 Duty Office Gas Street Birmingham B1 2JT [email protected] Tel: 0844 88 14150 Fax: 0844 88 14198 We welcome feedback on our CR activities. Please email [email protected] or write to: Corporate Responsibility ITV plc 200 Gray’s Inn Road London WC1X 8HF Useful web resources www.itv.com www.itvlocal.com www.itvplc.com To find out more about some of the organisations mentioned in this report please visit: Advertising Standards Authority www.asa.org.uk Association for Television on Demand www.atvod.org.uk Broadband Stakeholder Group www.broadbanduk.org Clearcast www.clearcast.co.uk Cultural Diversity Network www.culturaldiversitynetwork.co.uk Freesat www.freesat.co.uk Health and Safety Executive www.hse.gov.uk Media CSR Forum www.mediacsrforum.org Ofcom www.ofcom.org.uk Public Concern at Work www.pcaw.co.uk Signpost www.signpostbsl.com Skillset www.skillset.org 12175 ITV CR Cover.qxp 9/4/08 10:14 Page 2 Consultancy Context Design and production Radley Yeldar Print CTD Printers are ISO 14001 and FSC accredited. Paper Sovereign Silk, made from virgin wood fibre from sawmill residue, is FSC certified from well-managed forests and other controlled sources. It is fully bio-degradable and recyclable and produced in Mills that hold ISO 9002 and ISO 14001. 12175 ITV CR Cover.qxp 9/4/08 10:14 ITV plc Corporate responsibility report 2007 ITV plc 200 Gray’s Inn Road London WC1X 8HF www.itv.com Investors: www.itvplc.com Page 1 ITV plc Corporate responsibility report 2007
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