22nd CEEMAN Annual Conference
Transcription
22nd CEEMAN Annual Conference
22nd CEEMAN Annual Conference When, Why and How is Technology Reshaping Management Education? 25-27 September 2014 Budapest, Hungary Co-organized and hosted by: Participant’s Handbook Sponsors Media sponsors Welcome from the President of CEEMAN and ESSCA General Director 24 September 2014 Dear Colleagues and Friends, On behalf of CEEMAN and ESSCA School of Management, we would like to extend our warmest welcome to the 22nd CEEMAN Annual Conference and wish you an enjoyable time in Budapest. We are very pleased and honored that this conference has gathered together over 140 participants from 35 countries. Our joint interest in the conference general theme When, Why and How is Technology Reshaping Management Education, and the topic of the Deans and Directors Meeting, Leveraging Education, Marketing, and Internal Processes with Technology, explore insights and latest trends of the role of technology in business and management education and guarantee peer experience sharing and information exchange in a friendly and open atmosphere. We are convinced that our great speakers, who will share with us their thoughts and ideas, will inspire all of us to contribute with our own insights and experiences and generate important learning lessons to take home. We wish you a great conference and we hope you enjoy the beautiful surroundings of Budapest! Yours, Danica Purg CEEMAN President Catherine Leblanc General Director of ESSCA School of Management Welcome to Budapest 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Welcome to Budapest Welcome to Budapest! Budapest is the capital of Hungary, located at the heart of the country along the banks of the river Danube. It is also Hungary’s largest city with approximately 1.7 million inhabitants – counting the entire agglomeration, we arrive at 2.5 million people, which means that 1 in every 4 Hungarian citizens live in Budapest or its suburbs. The character of the city’s two halves, Buda and Pest, is quite different: on the West bank of the river, Buda is home to the historic castle district, and with its many green hills, comprises several of the city’s most pleasant residential neighborhoods. On the East bank, Pest lies at the edge of the Great Hungarian Plain and is the main centre of the country’s commercial and cultural life. Budapest looks back on a rich and turbulent history going back to the days of the Roman Empire when the Roman town of Aquincum was an important regional centre, the ruins of which are still visible today on the Buda side. Buda and Pest, developing as separate cities until their unification in 1873, played an important role in the life of the country ever since the Hungarians arrived from the East and made their home in the Carpathian Basin in 895 AD. Buda was frequently used as their royal seat by many Hungarian kings. The cities were under Turkish occupation from 1541-1686 – mementos of that era are the three Turkish baths that are still used according to their original function today. The heyday of Budapest arrived in the 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Welcome to Budapest late 19th century, when the country, which had become a part of the Habsburg Empire after the ousting of the Turks, regained a large portion of its independence in 1867. The now unified Budapest became the new capital city with its own parliament and government and experienced an economic boom that saw its population grow from about a quarter million at the time of the unification to nearly 1 million at the outbreak of WWI. The way for the unification of the city was paved by the construction of the first permanent bridge across the Danube, the Chain Bridge, in 1849. Many of the city’s most beautiful monuments, including the Parliament building, Heroes’ Square, the Fisherman’s Bastion, Saint Stephen’s Basilica and the Opera House were also built during this period. The 20th century left its marks on the city, but neither the heavy damage from WWII, nor the soulless urban planning of the communist decades was able to alter its unique charm and beauty. Today, extensive parts of Budapest, including the banks of the Danube, the castle district, Andrássy út and Heroes’ Square are on the UNESCO list of World Heritage Sites. The city is also known for the historic and modern thermal baths fed by its 80 geothermal springs, its rich traditional cuisine as well as its cultural life which ranges from the classical arts to the ‘ruin pubs’ and music festivals popular with the young generation. Budapest is also an important economic centre, hosting the regional headquarters of many multinational companies and financial institutions. The city is also home to 18 universities and the European Institute of Innovation and Technology. Long considered a bridge between East and West, Budapest today is a thriving metropolis and one of the economic and cultural capitals of the entire CEE region, attracting over 4 million visitors each year. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Conference Venue and Events 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Venues and Events Conference Venues and Events Conference venue: Danubius Health Spa Resort Margitsziget Margitsziget, 1077 Budapest Phone: +36-1-889-4700 Wednesday, 24 September 15:00 – 20:00 Individual Dean-2-Dean Advisory Meetings 18:00 – 19:30 CEEMAN IQA Accreditation Meeting Thursday, 25 September 08:30 Registration 09:00 - 15:30 CEEMAN Deans and Directors Meeting 15:45 - 17:00 CEEMAN Annual Meeting 18:00 – 19:00 22nd CEEMAN Annual Conference opening 19:00 - 20:00 Welcome reception at Danubius Health Spa Resort Margitsziget Friday, 26 September 09:00 - 17:30 22nd CEEMAN Annual Conference 18:30 Departure for the Gala Dinner 19:00 - 23:00 Gala Dinner and Awards Ceremony, Marble Room of the Museum of Military History, Castle District Saturday, 27 September 10:00 - 14:00 Sightseeing trip, including visit to Heros’ Square and the Castle of Vajdahunyad, the Castle District, the Citadel, and the Basilica, lunch at ESSCA 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Organizers 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Organizers Organizing Team Olga Veligurska CEEMAN Coordinator, Head of Projects Mob. +386 41 659 499 [email protected] Zsuzsa Deli-Gray ESSCA School of Management Director of site, Professor [email protected] Maja Medja Vidic CEEMAN Head of Operations Mob. +386 41 768 911 [email protected] Robert Rahner ESSCA School of Management Program Coordinator Mobile: +36 20 376 82 26 [email protected] Klara Pegan CEEMAN Program Manager Mob. +386 41 683 855 [email protected] Tamás Matura ESSCA School of Management Assistant Professor [email protected] Éva Pintér ESSCA School of Management Program Coordinator [email protected] Ágnes Pável ESSCA School of Management Responsible for Finances [email protected] Roland Szilas ESSCA School of Management Adjunct Professor [email protected] 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Organizers CEEMAN – International Association for Management Development in Dynamic Societies Your Window to Management Development in a World in Transition CEEMAN is an international association for management development in dynamic societies, which was established in 1993 with the aim of accelerating the growth and quality of management development in Central and Eastern Europe. Gradually CEEMAN has become a global network of management development institutions working mainly in emerging markets and transition economies. The organization’s interests cover the quality of education, research and innovation in these economies, as well as the broad range of subjects related to change and development. With professional excellence as its aim, CEEMAN fosters the quality of management development and change processes by developing education, research, consulting, information, networking support, and other related services for management development institutions and corporations operating in transitional and dynamically changing environments. Its holistic approach to the phenomena of change and leadership development celebrates innovation, creativity and respect for cultural values. CEEMAN’s objectives are: To improve the quality of management and leadership development in general and in countries undergoing transition and dynamic change in particular To provide a network and meeting place for management schools and other management development institutions in order to promote and facilitate cooperation and the exchange of experience To provide a platform for dialogue, mutual cooperation and learning between management development institutions and businesses that are operating in the context of transition and dynamic change To promote leadership for change, global competitiveness and social responsibility, innovation and creativity, and respect for cultural values To represent the interests of its members in other constituencies The main activities of the association include: International conferences Educational programs to strengthen teaching, research, management, and leadership capabilities in management schools Case writing support International research Publishing International quality accreditation of business schools CEEMAN has over 215 institutional and individual members from 54 countries in Europe, North America, Latin America, Africa and Asia. www.ceeman.org 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Organizers ESSCA School of Management ESSCA is sound: in its 100 years it has consistently borne the humanistic values which are its ethical foundation. Differing from the traditional model of the French grande école, ESSCA has moved closer to international practices with an integrated five-year curriculum in the spirit of the European “LMD” structure—three years consecrated to mastering fundamental knowledge, developing structured critical thinking and discovering the workings of the corporate world—ESSCA students are guided in their choice of master’s programs to acquire a solid specialization in business and a genuine international, professional and cultural dimension. It is our heartfelt desire to pursue the development of ESSCA along the path of excellence that we have forged over the years, and to foster an atmosphere of active support to young people who are about to embark on their lives as professionals and citizens. Governance. Founded by the Catholic University of the West in 1909, ESSCA is now managed by a non-profit association as per the 1901 association law. Its Board of Directors has been presided over by Mr. Pascal Leleu, a corporate head and leader, since January 1, 2010. Its members include the Catholic University of the West (UCO), the Maine-et-Loire Department Chamber of Commerce and Industry (CCI), Alumni Association and Network, the Maine-et-Loire Departmental Council and Angers Loire Métropole, as well as students, parents and qualified representatives from the business world. ESSCA briefly: four Campuses: Angers, Paris, Budapest and Shanghai, 168 partner universities in 47 countries, 3,000 full- and part-time students, 75 full-time faculty, 570 adjunct and parttime faculty or international experts, five expertise and research centers, two institutes, Institute Marketing Digital and Institue for Teaching in Higher Education,) 2,500 corporate partners 11,700 alumni worldwide. ESSCA equips students and managers for a successful and sustainable career while taking fully into account the human and social dimensions of a globalized world. This is achieved through high level academic and professional management programs, developed by research-active faculty, a strong student mentoring system and respect for the traditional humanist values on which the school was founded. Each year ESSCA welcomes 2,800 students and trainees in continuing education. Out of over 5,000 candidates in the competitive entrance examination, 430 have been admitted into the 1st year. ESSCA has also recruited 50 French and international students directly into the 1st year of the master’s program. ESSCA’s alumni quickly join the corporate world—95% of them find their first position in less than their three months following their graduation, and 96% of them state that they are pleased with this first job. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Organizers Educating students for careers in a globalized world is central to ESSCA’s mission. Thanks to a mandatory international semester – study or internship – during the 3rd year and the possibility of further study or internships abroad at master level, all ESSCA students are given the opportunity to develop their language and intercultural skills, while gaining credits for transfer to their ESSCA degree. ESSCA’s 160 plus partner network is crucial to this objective. All student mobility with partner universities is on an exchange basis and incoming international students in France have the choice of studying in French or in English. ESSCA also runs programs in Budapest and Shanghai, both for ESSCA and international students and here teaching is in English. In total, ESSCA welcomes up to 500 international students each year, creating a multicultural learning environment on all its locations. ESSCA’s activities in Europe and China continue to develop with its participation in the creation of the Alliance of European and Chinese Business Schools (ACE) as a founding member. Under the patronage of EFMD (European Foundation for Management Development), ACE is a strategic alliance of 20 leading Business Schools in Europe (10 members) and Greater China (10 in Mainland China, Hong Kong Macau and Taiwan). The ACE network will be an important platform to collaborate on student and faculty exchange, executive education, joint research and corporate projects among others. The implementation of ESSCA’s international strategy is largely the responsibility of ESSCA’s International Relations Office, a team of 8 in Angers and 1 in Paris, who work in close collaboration with the Associate Dean for China and colleagues in Shanghai and Budapest. The main areas of responsibility are: Development of the partner university network Organization of student exchanges within the partner network Development of double degree agreements Coordination with colleagues in Budapest and Shanghai for student and faculty mobility In cooperation with the dean and academic departments, promotion and organization of faculty and administrative staff mobility and research cooperation International student recruitment International student support Organization of tailored programs for partners Organization of summer programs Teaching staff exchanges with partner universities and a growing number of full-time international Faculty are also important to the development of the international dimension of the ESSCA programs and its international research. Both short and long-term visiting faculty positions are offered with, as a result, over 50 foreign lecturers teaching in the programs in France each year and international and ESSCA permanent faculty teaching in Budapest and Shanghai. www.essca.fr 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Conference Agenda 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Conference agenda 22nd CEEMAN Annual Conference Events Pre-conference sessions Wednesday, 24 September 15:00 – 20:00 Individual Dean-2-Dean Advisory Meetings 18:00 – 19:30 CEEMAN IQA Accreditation Meeting Jim Ellert, CEEMAN IQA Director, Emeritus Professor and former Associate Dean of Faculty, IMD, Switzerland CEEMAN Deans and Directors Meeting Leveraging Education, Marketing, and Internal Processes with Technology Thursday, 25 September 2014 8:30 Registration 9:00 – 9:10 Welcome and introduction Danica Purg, CEEMAN President Catherine Leblanc, ESSCA Director Introduction by the chairperson Witold Bielecki, Deans and Directors Meeting chairperson, Rector, Kozminski University, Poland Keynote: Is Technology Disrupting Management Education? Arshad Ahmad, AVP, Teaching & Learning at McMaster University and STLHE President, 3M National Teaching Fellow, Canada 9:10 – 9:30 9:30 – 11:00 How to use technology to lever teaching and learning – new challenges and opportunities for management schools Introductory presentations: Stéphane Justeau, Professor and Head of the Centre for Pedagogy and Educational Support, ESSCA School of Management, France CEEMAN survey results: the use of technology in CEEMAN member institutions – teaching and learning Roundtable discussions Reports from the roundtables 11:00 – 11:30 Coffee break Demonstrations from publishers/technology providers: 11:05 – 11:15 Peregrine Academic Services 11:15 – 11:25 GSE Research and Greenleaf Publishing 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Conference agenda 11:30 – 13:00 How to use technology to lever marketing and operations Introductory presentations: Nikos Mylonopoulos, Associate Dean and Associate Professor of Information Systems, ALBA Graduate Business School at The American College of Greece CEEMAN survey results: the use of technology in CEEMAN member institutions – marketing and operations Roundtable discussions Reports from the roundtables 13:00 – 14:00 Lunch 14:00 – 15:00 Panel discussion: financial and other implications of investing in technology versus the benefits described in the earlier sessions Moderated by Jorge Talavera, President of Esan University, Chair of PIM, Past President of CLADEA, Peru Antonio Freitas, Vice-Rector, FGV, Brazil Franck Thomas, Academic Pépinier Incubator at ESSCA School of Management, France Sergey Myasoedov, RABE President, Rector of IBS-Moscow, First Vice-President or RAGS, Russia 15:00 – 15:30 Conclusion by the chairperson Witold Bielecki, Rector, Kozminski University, Poland 15:30 – 15:45 Coffee break Demonstrations from publishers/technology providers: 15:35 – 15:45 The Case Centre 15:45 – 17:00 CEEMAN Annual Meeting Report on CEEMAN activities in 2013/2014 Presentation of future activities and projects Inputs from CEEMAN members and partners 22nd CEEMAN Annual Conference When, Why and How Is Technology Reshaping Management Education? Thursday, 25 September 2014 18:00 – 18:10 Welcome and introduction Danica Purg, CEEMAN President Catherine Leblanc, ESSCA Director 18:00 – 18:20 Keynote: Innovations and Competition in Higher Education Ádám Török, Secretary General, Hungarian Academy of Sciences 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Conference agenda 18:20 – 19:00 Keynote: Global Online Education Meets Global Online Work Andrei Villarroel, Assistant Professor at Católica-Lisbon School of Business and Economics, International Faculty Fellow at MIT Sloan School of Management and Visiting Scholar at the MIT Center for Collective Intelligence, Portugal 19:00 – 20:00 Welcome reception Friday, 26 September 2014 9:00 – 9:05 Welcome Danica Purg, CEEMAN President Introduction by the chairperson Arshad Ahmad, AVP, Teaching & Learning at McMaster University and STLHE President, 3M National Teaching Fellow, Canada Keynote: Technology Trends in Education Christodoulos Papaphotis, Education Industry Director - Public Sector, Microsoft Central and Eastern Europe Headquarters, Germany 9:05 – 9:10 9:10 – 9:30 9:30 – 10:45 Panel 1: When, why and how is technology reshaping management education – business and corporate universities viewpoint Moderated by János Vecsenyi, Executive Director, EFER – European Forum for Entrepreneurship Research, the Netherlands Peter Roebben, Senior Managing Director, Member of the Executive Committee, K&H Bank, Hungary Alexander Oganov, CEO, Uniweb, Russia Discussion and Q&A 10:45 – 11:15 Coffee break Demonstrations from publishers/technology providers: 10:50 – 11:00 Emerald Group Publishing 11:00 – 11:10 Pearson Education 11:15 – 12:30 Panel 2: When, why and how is technology reshaping management education – management schools viewpoint Moderated by Danny Szpiro, Dean of Executive Education, Jack Welch Management Institute, USA Andrea Tracogna, Deputy Dean, MIB School of Management, Italy Md. Zabid A. Rashid, President & Vice Chancellor, Universiti Tun Abdul Razak, Malaysia Discussion and Q&A 12:30 – 13:30 Lunch 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Conference agenda 13:30 – 15:00 Parallel workshops: Challenges and opportunities for technology use in management education Workshop 1: Online and blended programs Moderated by Drikus Kriek, Director of the Leadership Development Centre and Associate Professor in Human Resource Management at the Wits Business School of the University of the Witwatersrand, South Africa Olin Oedekoven, President and CEO of Peregrine Academic Services and the Peregrine Leadership Institute, USA Andrea Tracogna, Deputy Dean, MIB School of Management, Italy Workshop 2: MOOCs Moderated by Stéphane Justeau, Professor and Head of the Centre for Pedagogy and Educational Support, ESSCA School of Management, France Natalia Dmitrievskaya, Director of the Institute for Economics and Statistics, Moscow University of Statistics and Informatics, Russia Danny Szpiro, Dean of Executive Education, Jack Welch Management Institute, USA Workshop 3: Gamification and simulations Moderated by Natalia Evtikhieva, Director General of RABE – Russian Association of Business Education, Russia Marcin Wardaszko, Assistant Professor, Department of Quantitative Methods & Information Technology, Kozminski University, Poland Franck Thomas, Academic Pépinier Incubator at ESSCA School of Management, France Workshop 4: Learning Management Systems Moderated by Ivo Matser, CEO, TSM Business School, the Netherlands Gorazd Planinc, IT director and Web Marketing Advisor, IEDC-Bled School of Management, Slovenia Alec Wersun, Senior Lecturer in International Business Policy, Strategy & Management, Glasgow School for Business and Society, UK 15:30 – 16:00 Coffee break Demonstrations from publishers/technology providers: 15:35 – 15:45 Turning Technologies 15:45 – 15:55 VLN / LectureHub 16:00 – 17:00 Reports from the parallel workshops and Deans&Directors Meeting 17:00 – 17:30 Summary and conclusion by the chairperson Arshad Ahmad, AVP, Teaching & Learning at McMaster University and STLHE President, 3M National Teaching Fellow, Canada 18:30 Departure from the hotel for the Gala Dinner 19:00 – 23:00 Gala Dinner and Awards Ceremony, Marble Room of the Museum of Military History, Castle District Saturday, 27 September 2014 10:00 – 14:00 Sightseeing trip, including visit to Heros’ Square and the Castle of Vajdahunyad, the Castle District, the Citadel, and the Basilica, lunch at ESSCA 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Conference agenda Saturday Sightseeing trip, 27 September, 10:00 – 14:00 The three hour city tour of Budapest will take you through the historic areas of the city, offering a chance to see the most beautiful sights from its 1000-year history. (The tour will take place by bus, with a few stops allowing a closer look at certain places on foot.) On the Pest side (the Eastern bank of the Danube), a drive through the busy downtown area will take us through Andrássy út, Budapest’s most elegant boulevard with buildings from the 1880s including the Opera house. During a stop on Heroes’ Square, we will see the Millennium monument erected in 1896 commemorating the 1000-year anniversary of the Hungarians’ arrival in the Carpathian Basin, and find out about Hungarian history with the help of the heroes’ statues. Also on the Pest side is the monumental Parliament building, a neo-gothic marvel from the late 19th century. On the Buda side (the West bank of the Danube), we will stop at the Castle District, the historic seat of Hungarian kings. The Fisherman’s Bastion allows a beautiful view of the city and nearby Matthias church. We will stroll through the baroque streets to arrive at the former royal palace and next to it the residency of the current Hungarian President. Also on the Buda side is Gellért Hill with the statue of liberty commemorating the end of WWII, and several of the city’s famous thermal baths, some of which were built by the Ottoman Turks during their occupation of the city 400 years ago. Driving along the banks of the Danube, we will enjoy the stunning panorama that is the most characteristic feature of Budapest, and is included on UNESCO’s list of World Heritage sites. Also defining the panorama are the many bridges, notably the Chain Bridge – the oldest in the city whose construction paved the way for the unification of Buda and Pest in the mid-19th century. Margaret Bridge connects the city to Margaret Island, an island of the Danube named for Saint Margaret, a Hungarian princess who spent her life in a convent on the island in the 13th century. Now a large green park, the island is home to the hotel hosting the CEEMAN conference. During the tour, we will also have lunch organized at 12:00 at ESSCA School of Management in Budapest. We plan to return to hotel by 14:00. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Arshad Ahmad Arshad Ahmad was recently appointed as the Associate Vice President at McMaster University in Hamilton, Ontario, Canada. He is also the Director of McMaster’s Institute for Innovation and Excellence in Teaching and Learning. His current research interests are in Accelerated Learning Designs, Conceptual Change, and Teaching (Learning) Philosophies. Arshad is the President of the Society for Teaching and Learning in Higher Education (www.stlhe.ca), and Vice-President of The International Consortium for Educational Development consisting of 23 member organizations worldwide (http://icedonline.net). Both STLHE and ICED strive to improve educational practice and human learning in post-secondary education. Arshad received his MBA and PhD in Educational Psychology at McGill University. He is the recipient of several Teaching and Professor-of-the-Year awards from local and international universities. In 1992, he was recognized for leadership in teaching with a lifetime 3M National Teaching Fellowship – a program he coordinated for 10 years. Witold Bielecki Witold Bielecki, PhD, is Professor of Management and Rector of Kozminski University, as well as Head of Department of Quantitative Methods and Applications of Computers. He has taught courses on Decision Support Systems, Business Application of Computers, Management Information Systems, Operations Research, and Simulation Management Games. As a visiting professor, he delivered lectures in many universities in USA, UK, Ukraine and Belorussia. He published textbooks and scientific articles on management in Polish and foreign scholarly journals. Is co-author of two computer-controlled management games, and co-author and supervisor of a multimedia package for training managers. He was consulting projects director in the field of design and implementation of Decision Support Systems for Polish firms and companies. Member of a few supervisory boards, including PZU S.A. Polish Insurance Company, PAiZ Polish Agency for Foreign Investment, Bank BGZ S.A.. Member of the Board of International Simulation and Gaming Association (ISAGA), Association for Business Simulation & Experimental Learning (ABSEL). Member of the Boards of EFMD - The Management Development Network and CEEMAN – International Association for Management Development in Dynamic Societies. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Natalia Dmitrievskaia Natalia Dmitrievskaia is Director of the Economics and Statistics Institute, Moscow State University of Economics, Statistics and Informatics (MESI). She holds PhD in Economics from MESI, on the topic of Investment in Human Resources on the micro-economical level. Her research interests include MOOCs for: University Education, Human Capital Investments, Marketing Communications; International communications; Human Capital Investments; Competence-based educational program development for adult learners; Curriculum design and courses development with use of ICT; Knowledge management, and she has about 40 publications in related subject areas. Formerly a Director of MESI Institute of Further Professional Education, Natalia has extensive experience in organizing and coordinating numerous educational business programs for specialists and unemployed people. She regularly participates in Russian and international research and educational projects as team leader, researcher and manager, e.g. RUSMECO project within the Sixth Framework Programme; projects at the request of Russian Ministry of Education and Science. Natalia also teaches in MESI’s MBA program, International Master of Science Programme “Human Resources Development” (joint program of MESI and University of Twente, the Netherlands), several e-learning programs, as well as courses for teaching staff of educational institutions. Natalia Evtikhieva Natalia Evtikhieva is Director General of RABE – Russian Association of Business Education (since 1995) and Dean of the International School of Business of the Financial University under the Government of the Russian Federation since its establishment in 2006. She is also a member of the Board of Trustees of the Southern Federal University and Director General of the National Accreditation Council of Business Education in Russia, which was founded in 2013. Natalia holds a PhD in Economics, an MBA, and degree in Economics (with honors). She is also a professional coach of the International Coach Federation (ICF) and a management consultant. She attended a number of advanced and business trainings around the world and spoke at various international conferences in Russia and abroad. Dr. Evtikhieva teaches in the MBA programs, including courses on Cross-cultural Management and Corporate Culture of the Organization, Business Ethics, Russian Business Culture, Organizational Culture and Leadership, and Business Presentation’ Skills. Prior to joining RABE and the field of management education, she was Director General of the joint Russian-Indian company Omega in Moscow (1991-1994), and before that – engineer-economist in the aircraft industry export company Aviazagranpostavka and at the Department of Automation of Experimental Researches at the Moscow Aviation Institute, where she also continued her postgraduate studies. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Antonio Freitas Prof. Antonio de Araujo Freitas Junior, PhD, is Provost of the Getulio Vargas Foundation (FGV) and past President of CLADEA - Consejo Latinoamericano de Administración of Schools. He is also a member of the Brazilian Association of Education – ABE and Advisor of Technical Support School Foundation of Rio de Janeiro - FAETEC. Former member of the Board of Higher Education of the National Education Council of Ministry of Education. Coordinator and Researcher at FGV's Center for Studies in Management on Quality and Competitiveness in Higher Education. Prof. Freitas graduated in Civil Engineering from the Polytechnic School of Pernambuco and holds a Master in Production Engineering from Federal University from Rio de Janeiro (UFRJ), PhD in Industrial Engineering from Syracuse University, PhD from North Carolina State University and postdoctorate from the University of Michigan. He participates actively in the educational area of quality, nationally and internationally, and is an expert in higher education, performing research, opinions, interviews and lectures. His research interests and publications relate to the Sustainability Management, Quality and Competitiveness in Higher Education. Stéphane Justeau Stéphane Justeau, PhD, is Professor of Economics and Head of Economics section at ESSCA School of Management in France, where he has been teaching for 14 years. He has taught also at the Pensacola University (Florida), Wright State University (Ohio), Southern Illinois State (Illinois) and ESSCA Budapest.e Conscious of the needs for quality in education, he acquired his teaching skills at the University of Lausanne (Switzerland), and then at the Open University (UK) where he just received a Postgraduate certificate in Academic practice in Higher Education. His main areas of research include Macroeconomics and Educational skills. In 2010, Stéphane Justeau created the Department of Educational Skills and Support at ESSCA. The courses offered internally were very successful, so in 2012 the Institute of Pedagogy and Educational Support was created to train teachers/researchers in different institutions such as: the Ministry of Foreign Affairs, the University of Lausanne (Switzerland), the University of Fez - Faculty of Sciences (Morocco), Columbia University (New York, USA), but also Grenoble Ecole de Management, Nantes, Bordeaux and Laval universities. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Drikus Kriek Prof. Hendrik Sebastiaan (Drikus) Kriek is Director of the Leadership Development Centre and Associate Professor in Human Resource Management at the Wits Business School of the University of the Witwatersrand. Previously he had been Associate Professor in Organizational Behavior and Leadership at the Graduate School of Business Leadership (SBL) of the University of South Africa and is former Head of the Strategy and Leadership Area of the school. He is a registered Clinical Psychologist and received his MA (Clin Psych) and MBA degrees both cum laude from the Rand Afrikaans University and the University of Stellenbosch respectively. Prof. Kriek received his Doctorate from the University of Pretoria and is a graduate from Yale University in the United States. His research, publications and teaching focus mainly on teambuilding, leadership and change management and he has published in popular- and accredited academic journals and has presented his research to local and international forums. He was named Researcher of the Year for 2006 and 2007 at the SBL and his books are all related to teams and teaming. He consults in the field of Organization Development and had been involved in team development, management education projects and leadership development programs to a variety of local and international organizations with projects in Namibia, Botswana, Australia, Ghana, the DRC and Eritrea. He is director of the Team and Leadership Development Centre that specializes in a variety of team solutions including unstructured groups, teambuilding initiatives and psychometric assessment. He was instrumental in the introduction and advancement of the Adventure Therapy industry in South Africa and has reported on his work in this industry at international academic conferences while simultaneously applying benefits of this approach to a variety of industries and enterprises. He completed commissioned research on Sizwe Nxasana on his change leadership during his tenure as CEO of Telkom and completed a National Research Foundation-funded research project on African Change Leadership (linking life histories of leaders with change processes (internal and external)) with a colleague, Prof Stella Nkomo. Prior to his appointment at the SBL he practiced as a clinical psychologist and was CEO of Janus Data, the largest independent storage media company in South Africa. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Catherine Leblanc Catherine Leblanc is Dean and General Deputy Director of ESSCA School of Management since January 2008. Titular of a PhD in law. She began her career at the legal Council of the National Federation of the Mutualité française, from 1980 to 1982. After having settled the guide of Women’s rights during her mission at the National Centre for information on women's rights, she worked from 1983 to 2000 at the Chamber of commerce and industry of Paris as responsible for studies, head of Legal Department, Human Resources Deputy Director, and finally Director of financial affairs and Human Resources and Development Director of Development Affairs (CET) centre. She joined the ESSCA group in 2000 as Professor of European business right and Human Resources Management. She is promoted Academic and Research Director from 2001, and then became Dean and Deputy General Director in 2006. She has taught at, ESCP-EAP, and the University of Paris 11. Catherine Leblanc is a member of the French association of Jurists works councils (AFJCE). Ivo Matser Dr. Ivo Matser is CEO of TSM Business School in the Netherlands. Before being appointed to TSM in 2003, he worked as general director and business consultant in business environments and knowledge intensive companies. He managed real estate agents, law offices, sports institutes and auditing companies. Working in business, he always had ties with management education. In his role at TSM he stands for continuous development, change and innovation. Ivo Matser is also member of supervisory and non-executive boards of several international institutions and companies. He is chairman of the Dutch Association of University Business Schools and partner of the European Leadership Platform think tank. As chief executive he focuses on developing market-oriented business models for organizations with professionals. Supporting these developments and changes, he believes in talent development, the “one planet” concept and values, self-responsibility, honesty and respect. In management education he concentrates on strategy, futuring, entrepreneurship and business modelling. He lectures at several institutes in Europe and Asia. Ivo has a doctorate (honoris causa) in entrepreneurship of the European University Barcelona and is Expert Marketing Professional accredited by the European Marketing Certification Foundation. He supports societal entrepreneurship and sustainable innovation in his professional and private life. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Sergey Myasoedov Sergey Myasoedov is Vice-Rector of the Russian Presidential Academy, Dean of the Institute of Business Studies (IBS-Moscow), and President of RABE – Russian Association of Business Education. He graduated (1977) and got PhD in Economics (1980) at the Moscow University of International Relations (MGIMO). He studied at Durham Business School, Great Britain (1991); Wharton Business School, University of Pennsylvania, USA (1992) and Harvard Business School, USA (1993). In 2000 he got his second PhD in Sociology at the Moscow State University. Since 2011 he is Vice-Rector of the Russian Presidential Academy, the biggest Russian University with 220 thousand students and 68 campuses. He has been Dean of IBS-Moscow since 1996, and was elected as the President of RABE in 2010. He is also a Member of CEEMAN Board and the Board of Russian Management Association. Dr. Myasoedov has published seven books and more than 100 of articles on economic reforms, cross-cultural management, and leadership. He teaches cross-cultural management and leadership. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Nikolaos A. Mylonopoulos Nikolaos A. Mylonopoulos, PhD, is Associate Dean of Academic programs and Associate Professor of Information Systems at ALBA Graduate Business School at The American College of Greece. Dr. Mylonopoulos teaches in the broader area of information systems, e-business and strategic information management. His recent research is focusing on mobile services and knowledge management. He collaborates with the Center of Advanced Learning Technologies at INSEAD on the development of advanced simulation-based learning experiences for developing soft competencies in change management, collaboration, crisis management and others. He teaches these subjects in executive education programs in Greece and abroad. Since 2010 he serves as Associate Dean with responsibility for the entire portfolio of graduate degree programs, as well as marketing and communications. During the Greek crisis, he has led a successful turnaround, restoring enrollment above pre-crisis levels, tripling the number of programs, introducing innovative marketing strategies, implementing new technology infrastructures and organizational processes. Previously he had served as Associate Dean of MBA Programs, of the Applied Research and Innovation Projects Department and of the IT Department. He has studied applied informatics at the Athens University of Economics and Business and holds a Doctorate from Warwick Business School. He has taught at the Athens University of Economics and Business, Warwick Business School, Birkbeck College (University of London), Loughborough University Business School and KEDGE Business School (formerly Bordeaux School of Management). His research has been published in international peer-reviewed journals and has co-edited three books (Organizations as Knowledge Systems with H. Tsoukas (Palgrave 2004), Social and Economic Transformation in the Digital Era with G. Doukidis and N. Pouloudi (IGI Global 2003), and Modern Trends in Management with H. Tsoukas and V. Theoharakis (Kastaniotis 2008, in Greek)). He has co-organized two large international conferences with enormous success (The Third European Conference on Organizational Knowledge, Learning and Capabilities, 2002 and The First International Conference on Mobile Business, 2002) and has chaired or co-chaired numerous conferences and conference tracks. He has led several international research consortia and has participated in more than 20 national or European research projects in telecoms, e-commerce, mobile business, socioeconomic sciences, e-learning, and others. He consults large companies in Greece and abroad. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Olin Oedekoven Olin Oedekoven, PhD, is the president and CEO of Peregrine Academic Services and the Peregrine Leadership Institute. The academic services company provides online exam and learning services to institutions of higher learning to assist learning outcomes evaluation and programmatic assessment. The leadership institute provides leadership, management, strategic planning, and human resource consulting services to client throughout the world. Dr. Oedekoven has over 35 years of experience in higher education, leadership, and organizational administration with earned degrees in science, business administration, management, and strategic planning. Alexander Oganov Alexander Oganov is founder and CEO of Uniweb.ru – Russia's leading enabler for universities in rolling out online academic programs. He is a graduate of the Russian Presidential Academy School of Law (2003) and a holder of an MBA degree from the Rotman School of Management, University of Toronto (class of 2007). Alexander's work experience includes foreign economic relations at Transneft – Russia’s oil pipeline monopoly, project management at the PBN Company’s Moscow office and new product commercialization at Tessonics – a Canadian startup focused on innovation for the automotive industry. In 2004 Alexander co-founded Mydropbox.com – a leader in plagiarism detection technology, which was later sold to Backboard in 2007. In 2010 he founded Uniweb.ru, which now manages 16 academic partnerships across a medium of 30 different academic programs and has a current enrolment of roughly 5,000 students. Alexander is also an investor in Verold.com, Lifeline.ru and Petrobright. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Christodoulos Papaphotis Christodoulos Papaphotis is the Education Director in Microsoft covering Central and Eastern Europe, covering 33 countries including Russia, Hungary, Poland, Czech Republic going eastward to Kazakhstan and Mongolia and from the Baltics down to Greece and Malta. His 18 years of experience includes several sales and marketing roles, including running OEM Named Channel Partners for Microsoft across CEE previously as well as working for SAP as country manager for Cyprus. He holds a Bachelor of Science in Electrical and Computer Engineering and an MBA from Old Dominion University, USA, and is an accredited Executive Coach and a founding member of the Greek chapter of the European Mentoring & Coaching Council EMCC. Gorazd Planinc Gorazd Planinc, MBA, is IT director and Web Marketing Advisor at IEDC – Bled School of Management. He started his career as Microsoft Consultant/Trainer for Microsoft business solutions, being responsible for educating IT professionals and helping organizations with implementing Microsoft solutions. In 2004 he joined the IEDC as an IT Director and later also assumed the role of the Web Marketing Advisor with responsibility of promoting the School through all online channels. Web and web-related technologies and their business implications are his passion. He is convinced that performance driven online marketing is the key to online success. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Danica Purg Professor Danica Purg is President of the IEDC-Bled School of Management, Slovenia and President of CEEMAN, an international association for management development in dynamic societies, which brings together 215 members from 54 countries. In 2010 prof. Purg received the 2010 Educator of the Year Award by the Academy of International Business (AIB) for her outstanding achievements in international business education. In 2013 Prof. Purg became the Chair of the Un Global Compact PRME (Principles of Responsible Management Education) Steering Committee. Prof. Purg is professor of leadership and effective management. Her special field of interest is looking for inspirations for managers from art and other professions. She authored and coauthored several books and numerous articles. She was the editor of the recently published book Hidden Champions in CEE and Turkey; Carving out a Global Niche (Springer, 2013). She is a frequent guest speaker universities and international conferences around the world. Prof. Purg is also member of several international advisory boards. She is also Fellow of Academy of International Business (AIB), fellow of the International Academy of Management (IAM), Doctor Honoris Causa at Moscow State University of Management, Estonian Business School and MESI - Moscow State University of Economics, Statistics and IT, and honorary professor at Moscow International Higher Business School (MIRBIS). President of the Republic of Slovenia awarded her with the “Honorary Order of Freedom” for her contribution to management development in Slovenia and CEE. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Md. Zabid A. Rashid Md. Zabid A. Rashid is the President & Vice Chancellor of University Tun Abdul Razak (UNIRAZAK) and Chief Executive Officer, Tun Abdul Razak Education Foundation (Yayasan PINTAR) since 2007. He specializes in Strategic Management, Business Ethics and General Management. He obtained his BSc (Agribusiness) from University Pertanian Malaysia, MSc from University of London, DEA from University of Aix-Marseille, France, and Doctor of Science in Management from University of Aix-Marseille/ESSEC, France. He has worked in several organizations including Sumitomo Corporation, Malaysian Industrial Development Authority, Universiti Putra Malaysia (UPM), Open University Malaysia (OUM), and now UNIRAZAK. He was Head of Department of Management Studies, Faculty of Economics & Management, UPM, Deputy Dean, Faculty of Economics & Management, UPM, and Founding Dean, Malaysian Graduate School of Management, and Chief Operating Officer (COO) of the Malaysian Graduate School of Management Foundation. He has written more than 140 articles in various forms including journals in Malaysia, UK, USA, Australia, Switzerland, Taiwan, and Singapore conference proceedings, seminar papers, monographs, chapters in book, and a book with more 800 citations, H index: 10. He has extensive experience in research, consultancy and training. He has also served as consultant to many corporate and government entities in Malaysia, and also served as Assessor for the National Accreditation Board, Co-Chair 8th World Marketing Congress 1997 – Academy of Marketing Science, USA; Vice President Asian Academy of Management, and many others. He has received many awards and recognitions, including the Pan Pacific Business Association, USA; World Marketing Congress, Academy of Marketing Science, Perth; and Emerald Literati Publications, UK, ‘Darjah Mulia Seri Melaka’ (DMSM) with the title ‘Datuk’, Fellow of Certified Practicing Accountants (FCPA) by CPA Australia in 2010, Fellow of Marketing in Asia Group (FMAG) from New Zealand in 2011, and Asia Best B-School award for Outstanding Contribution to Education in 2011 and 2013. Awarded Honorary Member of Golden Key International Honour Society, USA in 2012, and received S.M.W award from King of Malaysia with the Title ‘Datuk Seri’ in February 2014. He is also a non-executive director in several corporations and NGOs in Malaysia. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Peter Roebben Peter Roebben holds a master degree in law from the University of Leuven in Belgium, and a MBA at the Vlerick Gent Leuven School of Business. After starting his professional career at Kredietbank, Belgium in 1991, he went on to hold different positions in the KBC Group in the UK, Spain and France. In 2005 he joined CSOB Bank in the Czech Republic where he became head of the Corporate Banking division. Since 2010 Peter Roebben is a member of the Executive Committee of K&H Bank, Hungary, first supervising Credit Management and Human Resources and, since December 2013, Corporate Change Management and the Corporate Banking & Markets Division. Daniel Szpiro Daniel (Danny) Szpiro is an award-winning teacher and expert on financial management, including the areas of management accounting, capital budgeting, post-investment review, and the Balanced Scorecard. He has published on the topic of integrating capital budgeting and corporate strategy, and he has published teaching material on the use of the case method that has been adopted by universities around the world. Dr. Szpiro earned a BSc from the University of Waterloo, an MBA from Queen’s University, an MSc (International Accounting & Finance) from the London School of Economics, and a PhD from the Richard Ivey School of Business at the University of Western Ontario. In his research and consulting, he has worked with organizations on the use of post-investment reviews and strategic controls in capital investment systems. Dr. Szpiro has led sessions and courses with executives in many development and graduate degree programs, including MBA, Executive MBA, Executive CMA and Aviation MBA specializations, in North America and overseas. He has delivered in-company executive development courses with leading organizations such as The Home Depot, Walmart, and FedEx. Dr. Szpiro is Dean of Executive Education and an academic leader at the Jack Welch Management Institute at Strayer University. JWMI was founded by the renowned former CEO of General Electric, Jack Welch, and offers leading-edge technology-facilitated business programming including an Executive MBA program and certificate programs. From 2004 to 2012 Dr. Szpiro was a faculty member and administrator at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He joined Johnson as the founding Director of The Cornell-Queen’s Executive MBA Program and ultimately advanced to the position of Associate Dean for Executive Education. From 1999 to 2004 he was an Associate Professor with Queen’s School of Business at Queen’s University in Kingston, Canada, and, for most of that period, the Director of Queen’s National Executive MBA program. Prior to joining Queen’s, he was a faculty member with the John Molson School of Business at Concordia University. Before pursuing an academic career, he spent many years in various international activities in the consumer electronics industry. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Jorge Talavera Jorge Talavera holds a PhD with honors from the Pennsylvania State University (1979); an MBA from ESAN in Peru (1972); and the professional title of Mechanical Engineer from Universidad Nacional de Ingenieria (National Engineering University, of Lima, Peru) with a major in Electronics. He is one of the best representatives of CLADEA, the Latin American parallel of AACSB, and has been its Executive Director since 1986, and its President twice. He has been one of the most active and most visible leaders in the effort for internationalization of business schools in Latin America through all of this time. At his own university, ESAN, he started a program of inviting foreign professors to teach courses in the MBA program and in executive education, beginning in the 1980s and continuing today. The ESAN summer program taught in English receives dozens of foreign professors teaching hundreds of Peruvian and foreign business students in a wide range of business topics each summer. Long before the push worldwide for business school accreditation and the related emphasis on faculty academic writing, Jorge launched an academic research center and a case clearinghouse at ESAN, where professors obtain incentives to publish in academic journals, and where links to companies are forged through case writing. He himself is on the editorial boards of five international academic journals and is the founder of CLADEA’s journal Academia. He has helped the development of international business throughout Latin America in his efforts to globalize CLADEA and the member schools, as well as through his direct involvement as Dean at the Adolfo Ibañez Business School in Chile (1994-1996), and also as President of the Universidad San Ignacio de Loyola in Peru (1996-2006). He returned to ESAN as President in 2006. He has also been a visiting professor at Penn State and at Instituto de Empresa in Madrid. Jorge participates actively in a number of international business school associations, from AIB where he has spoken at the annual meeting on several occasions, to AACSB, EFMD, AMBA, and other associations in Latin America, Europe, and Asia. He was elected Chair of the Global Partnership in International Management, PIM, in 2011. He is also on the steering committee of the UN Principles of Responsible Management Education (PRME). He is a tireless promoter of international business education (for example, working with several US schools in their CIBER activities over the years). He also eloquently advocates that we professors and our students need to maintain a global mindset – emphasizing this key idea long before this approach became popular. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Franck Thomas Franck Thomas is a French technology enthusiast and expert in digital marketing. Currently the founder and CEO at Widdil, a startup offering B2B services, Franck is also a senior consultant advising large and small companies on their digital marketing strategy. Prior to his work at Widdil, he was a product specialist for advertising products and internal systems at Google Ireland Ltd. from 2006 to 2011. Passionate about technology, he monitored the emergence of MOOCs and recently implemented a platform for remote and hybrid learning, in cooperation with ESSCA School of Management. Franck Thomas holds a degree in Management and Commerce from ESSCA (Angers, France). Ádám Török Ádám Török is Secretary-General of the Hungarian Academy of Sciences, Professor of Economics at University of Pannonia (Veszprém) and Budapest University of Technology and Economics, and also a recurrent Visiting Professor at the CEU Economics Department, Budapest. He holds MA in International Trade and International Economics from Karl Marx University of Economics (Budapest, 1976); Diplôme d’Études Supérieures Européennes, University of Nancy II, France (Centre Européen Universitaire, 1981); Candidate of Economics (PhD) in International Economics, Hungarian Academy of Sciences (1986); University habilitation at the Janus Pannonius University, Pécs (1996). Prof. Török has been a Member of the Hungarian Academy of Sciences since 2001, its Board Member since 2008, and was Head of the Section Economic and Legal Sciences between 2004 and 2011. Since 1999, he has been Vice-President of the Hungarian Economic Association and was Member of the Fiscal Council of Hungary in 2009-2010. From 2007 to 2014 he led the MTA-PE Networked Research Group on Regional Innovation and Development Studies, and has been Chair of the Editorial Board of Acta Oeconomica since 2012 (Editor-in-Chief between 2000 and 2011). He has published more than 140 studies on Stabilisation Policies, Hungarian and International Trade, Industrial Policy, Innovation, Research and Development, Fiscal Policy and Competition Policy (36 written in English, German, Spanish or French), including 31 book chapters, as well as six books published in Hungarian and four (two with co-authors) in English. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Andrea Tracogna Andrea Tracogna is Deputy Dean at MIB School of Management, Trieste (Italy) where he heads the Full-time Masters Division, and directs the MBA in International Business program and the Corporate Master in Insurance and Risk Management, a postgraduate program run in collaboration with Allianz. He is Full Professor of Strategic Management at the University of Trieste, where he was the Head of the Department of Business administration and a member of the Academic Senate. In the same university he launched the first Business Plan competition and is currently coordinating a 6-million euro EU-funded project aimed at promoting innovation and technology transfer in the Adriatic macro-Region. He is also the director of the Masters in Economics and Science of Coffee, a program run in collaboration with Illycaffè. In the last years he has contributed to the establishment of a business accelerator (SeedLab) and has been a member of the Advisory Board for a major Venture Capital Fund. For several years he has been a visiting lecturer on New Entrepreneurship and Small Business at Lingnan (University) College, Guangzhou, China. His current research interests range from Internationalization Processes and Strategic Management of SMEs, to Innovation Management, New Ventures Start-up and Entrepreneurship. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers János Vecsenyi Janos Vecsenyi is currently Executive Director of EFER – European Forum for Entrepreneurship Research, the Netherlands. During his carrier Prof. Vecsenyi has been teaching at Corvinus University since 1978 and at the Budapest University of Technology and Economics from 2011. His major courses include Entrepreneurship, Starting and Managing New Ventures, Launching Innovative New Ventures. He served as program director and professor of the first MBA program in Hungary at the International Manager Center, now CEU Business School. He was a visiting professor at University of Tulsa (USA), at INSEAD (France) and lectured among others at Harvard Business School, UCLA, UT Austin, Dallas, Tulane, University of Melbourne, London School of Economics, Czech Management Center (Prague), VNIISI, Moscow, Erasmus University (Rotterdam). He extensively consulted major Hungarian firms. Up to 2010 he was working as Learning and Development Leader at GE Capital, Budapest Bank, for more than a decade. Prof. Vecsenyi is a graduate of Budapest Technical University where he earned his degrees in mechanical and industrial engineering. He also holds a PhD from Budapest University of Economic Sciences, now Corvinus University. He has published three books on entrepreneurship: Starting and Managing New Ventures (2009, 2011, 2013); Entrepreneurship. From an Idea to Restarting (2002); Entrepreneurial Organizations and Strategies (1999), and developed an online start-up support tool www.startmybusiness123.com. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Andrei Villarroel Andrei Villarroel, PhD, is lecturer, author and speaker in the topics of crowdsourcing, crowdfunding, social media intelligence, big data, open innovation, and strategic management. Since 2007, he has chaired several symposia at the Academy of Management and co-authored the book Leading Open Innovation (MIT Press, 2013). In 2011, he was keynote speaker at the EFMD Deans and Directors Meeting, where he addressed the importance of crowdsourcing for the future of organization. In 2014, his work on the “Organizational Aspects of Business Model Innovation” was honored with publication in the Best Paper Proceedings of the Academy of Management (with Bogers M. and Sund K.). Also at this year’s meeting, Dr. Villarroel is leading a professional development workshop (with Reyes A.) entitled “Global Online Education Experiments: from MOOCs to 3D immersive classrooms”. Dr. Villarroel holds a PhD in Management of Technology from the Swiss Federal Institute of Technology, Lausanne. He has been on the faculty at Católica-Lisbon School of Business and Economics, visiting faculty at the University of Pennsylvania, visiting scholar at MIT Center for Collective Intelligence, and International Faculty Fellow at MIT Sloan School of Management. Marcin Wardaszko Marcin Wardaszko, PhD, is Director of Center for Simulation Games and Gamification and Director of MBA for IT at Kozminski University. Since 2003 he is trainer and developer of simulation games for business and consulting. Board member at Association for Business Simulation and Experiential Learning and member at International Simulation and Gaming Association. He is actively teaching, researching and publishing in the field of using games for learning, teaching and engaging people. Huge supporter of gamification and member of gamification experts network, he believes that games and gamification will change the way we learn and work. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Speakers Alec Wersun Alec is a Senior Lecturer in International Business and Strategy and Community and Public Engagement Fellow at the Glasgow School for Business and Society (GSBS), UK. He holds a BA (Hons) in Slavonic Studies from Nottingham University, MBA from Strathclyde University and Ed.D from the University of Edinburgh. Alec is an internationally oriented management professional with over 30 years of experience in university, government, commercial and management consultancy sectors in Britain, Russia, Switzerland and Eastern and Central Europe. He loves to work at the nexus of academic theory, ideas, and practice; enjoys working in cross-cultural teams and environments; and is a great believer in lifelong learning. Alec started his career in export sales and marketing with American multinational Johnson & Johnson in 1979. After ten years with J&J living and working in Yugoslavia, Scotland and Switzerland, he moved in to academia, and since then has split his time equally between academia and consulting in both public and private sectors. His areas of interest are knowledge exchange, the internationalization of business, and more recently the role of business in society. He is Vice-Chair of the UK Chapter of PRME (Principles for Responsible Management Education), and a Community and Public Engagement Fellow in GSBS, where he is a Co- Chair of PRME Leadership Team. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Awards Ceremony 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Awards Ceremony CEEMAN Awards Ceremony will take place at the Gala Dinner on 26 September at the Marble Room of the Museum of Military History in Castle District of Budapest. At the ceremony, new CEEMAN members, and the winners of the CEEMAN 20th Case Writing Competition and CEEMAN Champion Awards will be announced. New CEEMAN members Since September 2013, CEEMAN membership has increased by 12 new members from 10 countries. New institutional members: College of Commerce and Business Administration, Dhofar University, Oman University of Limpopo, Turfloop Graduate School of Leadership, South Africa University of Huddersfield, UK ISAE – Instituto Superior de Administracao e Economia, Brazil EMAS Business School, Russia University Tun Abdul Razak, Malaysia Geneva Business School, Switzerland Moscow Academy of Economics and Law, Russia MCI Management Center Innsbruck - The Entrepreneurial School, Austria Institute for Complex Strategic Studies, Russia New corporate members: Peregrine Academic Services, USA New individual members: Michael Otieno Nyagol, Jaramogi Oginga Odinga University of Science and Technology, Kenya 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Awards Ceremony CEEMAN Champion Awards 2014 Each year, starting in 2010, CEEMAN recognizes outstanding achievements of individuals associated with CEEMAN in the areas of teaching, research, institutional management, and responsible management education. The fifth call for nominations for the 2014 CEEMAN Champion Awards received 13 nominations from 10 institutions and eight countries (Estonia, Kazakhstan, Poland, Russia, South Africa, Switzerland, Tanzania, and USA). Management teaching category: Dr. Olga Gavrilina and Dr. Anna Tsvetkova, Faculty of Real Estate Management, RANEPA, Moscow, Russia Dr. Adrian Saville, Gordon Institute of Business Science, South Africa Dr. Ben Bryant, IMD, Lausanne, Switzerland Management research category: Dr. Maritana Sedysheva, Estonian Business School, Estonia Dr. Gulzhanat Tayauova, Almaty Management University, Kazakhstan Dr. Dariusz Jemielniak, International Management Department, Kozminski University, Poland Dr. Albrecht Enders, IMD, Lausanne, Switzerland Dr. Ruth Rios-Morales, Montreux School of Business, Switzerland Dr. Pierre Berthon, Bentley University, USA Institutional management category: Dr. Assylbek Kozhakhmetov, Almaty Management University, Kazakhstan Dr. habil Vladimir Morijenkov, State University of Management, Russia Responsible management education category: Prof. Wojciech W. Gasparski, Kozminski University, Poland Dr. Shiv Tripathi, Mzumbe University Dar Es Salaam Campus, Tanzania 20th CEEMAN Annual Conference 26-28 September 2012, Cape Town, South Africa Awards Ceremony 20th CEEMAN Case Writing Competition in Cooperation with Emerald The 20th CEEMAN Case Writing Competition organized in cooperation with Emerald Group Publishing received a total number of 26 submissions, written by 47 authors and co-authors from 27 institutions in 13 countries (Albania, Canada, Hungary, India, Indonesia, Kenya, Latvia, Malaysia, Romania, Singapore, Switzerland, United Arab Emirates, and Kingdom of Saudi Arabia). The following cases were shortlisted for the awards (in alphabetical order by case title): A Logistics Conundrum: Assistant Professor Sulagna Mukherjee, Assistant Professor M Durga Prasad and Associate professor Sudeep Kumar S, T A Pai Management Institute Manipal, India Albania “Which Way Forward?”: Professor Vasilika Kume, Faculty of Economics, Tirana University, Albania Avtar I-WIN: Creating Flexi-Careers: Dr. Srividya Raghavan and Dr. Surajit Ghosh Dastidar, IMT Hyderabad, India Coordinating cross-sector partnerships for water provision in Malawi: Jean-François Soublière and Assistant Professor Charlotte Cloutier, HEC Montreal, Montreal, Quebec, Canada Cost of Employee Loyalty@Anand Finance: Dr. Nagendra V. Chowdary, Ms. Vandana Jayakumar and Mr. R. Muthukumar, Times Centre for Learning Ltd., Mumbai, India Dana Gas: In Search of the Right International Market: Associate Professor Syed Zamberi Ahmad, Abu Dhabi University, United Arab Emirates and Assistant Professor Abdul Rahim Abu Bakar, Prince Sultan University, Kingdom of Saudi Arabia Entering The Middle East Luxury Retail Sector: Prof. Dr. Roger Moser, University of St. Gallen, Switzerland and Mr. Gopalakrishnan Narayanamurthy, Indian Institute of Management Kozhikode, India Evans Wadongo: Bridging the Electricity Divide in Kenya: Ms. Hadiya Faheem, Freelance Consultant, Hyderabad, India Hyundai Motors India Limited: Positioning Towards Market Leadership: Assistant Professor Jyoti Kainth and Mr. Tanmay Mathur, Institute of Management Technology, Ghaziabad, India Jokowi, The Obama-style of Successful Personal Political Brand in Indonesia: Brand Extension and Beyond: Dr. Amalia E. Maulana, Bina Nusantara University, Binus Business School, Jakarta, Indonesia and Mrs. Driana Saraswati, ETNOMARK Consulting, Jakarta, Indonesia Marketing Reinvented At Micromax Informatics India: Assistant Professor Soma Arora, Institute of Management Technology, Ghaziabad, India and Mr. Andre Augustine, Micromax Informatics India Ltd Mastering the art of managing a conglomerate business empire in Myanmar: Dr. Jenson Chong-Leng Goh, SIM University, School of Business, Singapore; Mr. Manohar Sabnani, Associate Professor Gee Kwang Randolph Tan and Ms. Siew Peng Tan, SIM University, Centre for Applied Research, Singapore 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Awards Ceremony MocDoc.in: Choreographing Online Healthcare Kingdom: Assistant Professor Roma Chauhan, IILM Graduate School of Management, India Nuru International: Empowering Farmers to Fight Extreme Poverty: Ms. Hristina Dzharova and Associate Professor Sudheer Gupta, Beedie School of Business, Canada Painted Into a Corner: Managing the Virtual Sales Team at ColorPlus Industries: Ms. Monika Nadj and Dr. Zoltan Buzady, CEU Business School, Budapest, Hungary Real Sound Lab: Issuing a €300,000 Bond: Mr. Alexander Tarvid, University of Latvia, Riga, Latvia Soyuz Foods International: Small Fruit, Big Dreams A Case Study of an Emerging Market SME: Ms. Lin Fu and Ms. Katherine Grandle, Cornell University, New York, USA The Love-smitten Director: Workplace Romance or Sexual Harassment? Professor June M. L. Poon, Universiti Kebangsaan Malaysia, Graduate School of Business, Bangi, Malaysia 20th CEEMAN Annual Conference 26-28 September 2012, Cape Town, South Africa List of Participants 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Albania Gazmend Haxhia President A.S.G. Group Belarus Natalia Makayeva Deputy Director IPM Business School Belgium Antonia Sariyska Operations Manager EFER - European Forum for Entrepreneurship Research Brazil Antonio Freitas Provost Fundação Getulio Vargas Canada Arshad Ahmad Associate Vice President, Teaching & Learning McMaster University 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Czech Republic Andreas Antonopoulos Rector University of New York in Prague Sotiris Foutsis General Manager University of New York in Prague Estonia Arno Almann Rector Estonian Business School Üllas Ehrlich Dean, Professor Tallinn School of Economics and Business Administration of Tallinn University of Technology Madis Habakuk Chairman of the Board Estonian Business School Karen Voolaid Director, Head of International Programmes Tallinn School of Economics and Business Administration of Tallinn University of Technology 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants France Joëlle Isaak Public Relations ESSCA School of Management Stéphane Justeau Professor ESSCA School of Management Catherine Leblanc General Director ESSCA School of Management Franck Thomas Academic Pépinier Incubator ESSCA School of Management Georgia Boris Lezhava Dean Caucasus University, Caucasus School of Business Germany Derek Abell Professor Emeritus ESMT-European School of Management and Technology 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Frank Hoffmann Assoc. Dean, Director International Relations Leipzig Graduate School of Management Marcus Scholz Professor Pforzheim University Axel Schumacher Associate Dean International Relations EBS Universität für Wirtschaft und Recht Greece Nikolaos Mylonopoulos Associate Dean; Associate Professor of Information Systems ALBA Graduate Business School at The American College of Greece Christodoulos Papaphotis Education Director Microsoft Hungary Zoltán Buzády Faculty Director of MBA Programs Central European University Business School Erzsebet Csibi Representative Pearson Central Europe 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Adrienn Fükő PR director PResston PR Ágnes Hofmeister Professor of Marketing Corvinus University Mel Horwitch Dean Central European University, Business School Norbert Kis Vice Rector National University of Public Service Lilla Kovacs Journalist Figyelo journal Gyula Zilahy Professor of Management Corvinus University Zita Zoltayné Paprika Dean of the Faculty of Business Administration Corvinus University Noemi Polli Bárd Consultant PResston PR 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Révész Réka PR assistant Presston PR Adrienne Terdik General Director PResston PR Adam Török Secretary General Hungarian Academy of Sciences János Vecsenyi Executive Director EFER-European Forum for Entrepreneurship Research Italy Vladimir Nanut Dean at MIB School of Management , ASFOR President Kazakhstan Assylbek Kozhakhmetov President NPEI Almaty Management University Viktoriya Tsay Vice-Rector for Strategic Development Kazakh Economic University 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Kenya Josiah Aduda Dean, School of Business University of Nairobi, School of Business Latvia Inga Lapina Vice Dean for Academic Affairs Faculty of Engineering Economics and Management at Riga Technical University Tatjana Mavrenko Director of Dual Degree Study Programmes BA School of Business and Finance Claudio Rivera BBA Director Riga Business School Irina Sennikova Rector RISEBA – Riga International School of Economics and Business Administration Alexander Tarvid Academic Advisor Riga Business School Lithuania Virginijus Kundrotas Dean at Adizes Graduate School (USA), President at Baltic Management Development Association 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Malaysia Md. Zabid A. Rashid President Universiti Tun Abdul Razak the Netherlands Polina Rukhalenko Business Development Executive Turning Technologies Bert Twaalfhoven President EFER - European Forum for Entrepreneurship Research Arnold Walravens Director of Presidents' MBA IEDC-Bled School of Management Peru Jorge Talavera President Universidad Esan Poland Witold Bielecki Rector Kozminski University 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Zaneta Geryk Vice Chancellor Gdansk Management College Marcin Geryk Chancellor Gdansk Management College Andrzej Popadiuk Member of the Board Gdansk Foundation For Management Development (GFKM) Marcin Wardaszko Director of Center of Simulation Games and Gamification Kozminski University Portugal Andrei Villarroel Assistant Professor at Católica-Lisbon School of Business and Economics, International Faculty Fellow at MIT Sloan School of Management and Visiting Scholar at the MIT Center for Collective Intelligence Romania Bogdan Rusu Associate Professor "Gh. Asachi" Technical University of Iasi 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Russia Vladimir Buyanov Rector The Moscow Academy of Economics and Law Leonid Chernoryzh Director of the International Department The Moscow Academy of Economics and Law Natalia Dmitrievskaia Director of Economics and Statistics Institute MESI University Natalia Evtikhieva Director General RABE - Russian Association of Business Education Nadezhda Grosheva Dean Baikal School of International Business, Irkutsk State University Elena Ivankina RANEPA - Russian Presidential Academy of National Economy and Public Administration Marina Klimovets Head of Development at the Department of Finance and Banking The Russian Presidential Academy of National Economy and Public Administration 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Aleksei Kluev Director of IPAE Ural Federal University Andrey Kolyada Rector EMAS Business School Elena Kosareva Institute Vice-Director RANEPA - Russian Presidential Academy of National Economy and Public Administration Sergey Mordovin CEO/Rector IMISP-International Management Institute of St.Petersburg Sergey Myasoedov RABE President, Rector of IBS-Moscow, First Vice-President or RAGS Seda Nasibyan Dean of the Department of Finance and Banking The Russian Presidential Academy of National Economy and Public Administration Alexander Oganov CEO Uniweb Elena Pereverzeva Dean of Business School (MBA & EMBA) Moscow International Business School MIRBIS 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Olga Samoylova Deputy Director for Administration Institute for Complex Strategic Studies Ashot Seferyan Associate Dean IBS-Moscow, RANEPA Irina Skorobogatykh Head of the Marketing Department Plekhanov Russian University of Economics Oleg Vikhanskiy Dean Lomonosov Moscow State University Business School Serbia Milenko Gudić IMTA Managing Director CEEMAN Dragica Tomic Principal Novi Sad Business School Singapore Chin Tiong Tan Senior Advisor Singapore Management University 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Slovenia Sebastjan Mislej CTO LectureHub.com (VLN d.o.o) Matjaž Novak Dean University of Primorska, Faculty of Management Gorazd Planinc Head of Marketing IEDC-Bled School of Management Matej Potokar General Manager Microsoft d.o.o. Danica Purg President CEEMAN and IEDC - Bled School of Management South Africa Drikus Kriek Director of Leadership Development Centre University of the Witwatersrand, Wits Business School Adrian Saville Visting Professor Gordon Institute of Business Science 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Spain Christine Clarke Dean European University Switzerland Jim Ellert CEEMAN IQA Director, IMTA Academic Director, Emeritus Professor and former Associate Dean of Faculty, IMD Albrecht Enders Professor of Strategy and Innovation IMD Jeffrey Henderson Dean of the Faculty UGSM-Monarch Business School Switzerland Robert Hooijberg Professor and Dean IMD Amyn Lalani President/Director Montreux University, MSB Montreux School of Business Stefan Leuenberger CEO HSO Business School Switzerland 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Turkey Alya Ogus Head of Economics Izmir University of Economics Fusun Ulengin Dean Sabanci University School of Management UK Fran Baylis Publishing and Rights Manager The Case Centre Kester Eddy Journalist Financial Times Alec Egan VP / Regional Manager – Southern and Eastern Europe Emerald Group Publishing Limited Gordon Fletcher Associate Head Salford Business School, University of Salford Andrew Main Wilson Chief Executive Association of MBAs 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants John Peters Director GSE Research Ltd Alec Wersun Senior Lecturer, CPE Fellow Glasgow Caledonian University, Glasgow School for Business and Society Ukraine Yaryna Boychuk Key Executive MBA Program Director Lviv Business School of the Ukranian Catholic University Bogdan Budzan Director/Founder Management Consulting Center Roksolana Kravchuk Cooperation Projects Manager Lviv Business School of the Ukranian Catholic University Sophia Opatska Dean Lviv Business School of the Ukranian Catholic University Oleksandr Savruk Dean Kyiv Mohyla Business School (kmbs) 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Iryna Tykhomyrova President International Management Institute (MIM-Kyiv) USA Lucienne Mochel Vice President, Accreditation Services AACSB international Olin Oedekoven President & CEO Peregrine Academic Services Markus Roth Director of European Operations Peregrine Academic Services Daniel Szpiro Dean of Executive Education Jack Welch Management Institute Laurel Vicklund Vice President Peregrine Academic Services Douglas Viehland Executive Director/CEO Accreditation Council for Business Schools and Programs 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Participants Zimbabwe Joseph Bemani Dean Great Zimbabwe University 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Sponsors 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Sponsors EXIM – Hungarian exports on the rise Underseen by the Ministry of Foreign Affairs and Trade, the objective of the Hungarian ExportImport Bank Plc. (Eximbank) and the Hungarian Export Credit Insurance Plc. (MEHIB) is to serve Hungarian exporters through the provision of effective financing and insurance facilities. The Bank and the Insurer, which operate within an integrated framework, carry out their duties with a shared organization and corporate identity, under the name of EXIM. Eximbank and MEHIB perform the tasks of Hungary’s export credit agency, which are regulated by the legislative frameworks of the OECD and the EU, with the basic objective of facilitating the sale of Hungarian goods and services in foreign markets. Acting as a tool for providing economic-policy incentive, the mission of Eximbank and MEHIB is to support Hungarian exporting enterprises in facilitating the retention of jobs, growth in employment and an expansion of Hungary’s export capacities: support of Hungarian content, domestic products and services, undertaking of financial and trade risks, promoting of the Hungarian export through loans with favorable sources, cooperation with domestic credit institutions within the framework of Export Promoting Credit Program, support of small and medium sized enterprises. EXIM’s objective is – while assessing and channeling the needs of exporters – to provide a coherent range of lending, guarantee and insurance products that cover the entire spectrum of export activity, from production through manufacturing to the support of the sales process. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Sponsors K&H Group K&H Group Hungary is a leading financial service provider in Hungary. It offers both banking and insurance solutions to serve the financial needs of customers, enabling them to select smart solutions best suited to their specific requirements. K&H Group’s product range includes conventional retail and corporate banking products (account management, investments, savings, credits, bank guarantees, bank card services, custody management, treasury, project finance, etc), as well as premium banking services, investment fund management, leasing, life, property and liability insurance, health and pension fund management, and securities trading. As one of the leading financial institutions in this country and employing over 4 000 employees nationwide, the goal of K&H is to serve the needs of its customers at a high standard of quality at all times and to offer them the most comprehensive product range possible. K&H operates 210 retail branches throughout the country and offers financial services to around a million retail, sme and corporate customers. It supports the Hungarian economy with more than 1 700 bln in credit and credit commitments granted, financing households, small businesses, large corporations and municipalities. Across its operations, the Group relies around 4000 Hungarian suppliers and around 700 banking and insurance agents, guaranteeing them regular business. K&H Bank is wholly owned by the Belgian KBC Bank N.V. The KBC group is an integrated bank assurance group which operates across Europe and to a lesser extent in the USA and South East Asia. Headquartered in Brussels, KBC Group NV is one of the top three financial institutions in Belgium and has had a presence in Ireland since 1978. The KBC group focuses on providing the widest possible range of bank, insurance and wealth management products and services to retail customers, private banking clients and mid-cap SMEs. The group also provides services to corporate customers and engages in market activities. KBC group's products are developed to meet the needs of its customers who can choose the banking or insurance product that best suits their individual needs. The KBC group responds flexibly and with innovative products and solutions to new market circumstances and to changing customer requirements. 22nd CEEMAN Annual Conference 25-27 September 2014 Budapest Hungary Sponsors Peregrine Academic Services is a globally recognized leader in providing online services for institutions of higher education related to program-level assessment exams, education modules used for academic leveling and learning assurance, and APA writing style competency development. We have assessment exams available for global business and business related academic programs. The exam services are available in English, Spanish, French, German, Portuguese, Russian, and Mongolian. The services are used by more than 200 universities located throughout the world for quality assurance, learning outcomes measurement, and accreditation. Peregrine Academic Services solves accreditation challenges with customized academic solutions to improve the quality of higher education in the US and throughout the world. The Hungarian Product Non-Profit Ltd.'s registrated trademarks (Hungarian Product, Domestic Product, and Domestically Processed Product) are the most well-known certificates of origin in Hungary. The logos were introduced ten years ago; their popularity stems from their independence, authentic certification process, and their multiple applications. The main aim of this NGO is to urge Hungarians to buy locally produced goods, hence contributing to the longterm development of the domestic economy. 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Sponsors Zwack Unicum Zwack Unicum is a Hungarian company that makes among other liqueurs and spirits an 80 proof (40% alcohol) herbal liqueur known as Unicum with a secret blend of more than forty different herbs and spices. It is known as the National Shot of Hungary, is produced by Zwack, plc, in Budapest, Hungary. Zwack is also famous for its kosher fruit brandy, especially Zwack kosher plum brandy. Unicum was created by Dr. József Zwack, the Royal Physician to the HabsburgCourt, for Emperor Joseph II in 1790. It was not until 1840 that his 20-year-old son, József Zwack founded J. Zwack & Co., the first Hungarian liqueur manufacturer. By the early 1900s, the Zwack company had become one of the leading distilleries in central Europe, producing over 200 liqueurs and spirits, exported all over the world. During the past 200 years and more, Zwack Unicum has been producing and marketing an extensive range of products alongside their flagship brand, Unicum. Theirs are the top brands on the Hungarian spirits market, often market leaders in their category. Unicum Unicum is a legendary liqueur—the national drink of Hungary. This unique herb liqueur, based on a secret family recipe and distilled from over forty different herbs and spices, was originally conceived as an aid to digestion at the royal court of Austria Hungary in 1790 but over the centuries it has become a drink for any time of day, either as a shot or warmed by the hand in a cognac glass or enjoyed chilled. In the Zwack family distillery in Budapest, Unicum is aged in large oak casks before being bottled in the distinctive round bottle that has been a hallmark of this historic brand for nearly two hundred years. Still in family hands after six generations, Unicum in Hungary is not just a drink but a national treasure. Unicum Szilva They have combined two Hungarian specialties: an ancient Hungarian fruit, plum and the national shot of Hungary, Unicum. Unicum Plum, just like Unicum, is made from the distillation and maceration of over 40 carefully selected herbs and spices. During the making of Unicum Szilva the dried plums and Unicum are rested together and aged in oak barrels. Its special taste is reached by the excellent quality dried plums. To reach maximum quality, fresh plum is carefully dried to keep the taste of the fruit. 22nd CEEMAN Annual Conference 25-27 September 2014 Budapest Hungary Sponsors 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Publishers 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Publishers Publishers represented in the 22nd CEEMAN Annual Conference www.emeraldgrouppublishing.com www.pearson.com www.greenleaf-publishing.com www.thecasecentre.org 22nd CEEMAN Annual Conference 25-27 September 2014, Budapest Hungary Previous CEEMAN Annual Conferences 2013 Business Schools as Responsible Change Agents: From Transition to Transformation, Bled, Slovenia 2012 Pre-Conference Seminar for Leaders of Management Development Institutions, Johannesburg, South Africa and Annual Conference on Business and Educational Challenges in Dynamically Changing Environments, Bellville, Cape Town, South Africa 2011 Management Education in a Changing World: Are We Ready for the Challenge? Tbilisi, Georgia 2010 New Global Performance Challenges and Implications for Management Development, Caserta/Naples, Italy 2009 Local Responses to Global Crisis, Riga, Latvia 2008 Management Education for the Realities of Emerging Markets, Tirana, Albania 2007 Globalization and Its Implications for Management Development, Istanbul, Turkey 2006 Creating Synergy between Business Schools and Business, Berlin, Germany 2005 Innovations in Management Development and New Challenges of Faculty Development (proceedings of the Deans and Directors Meeting), Kiev, Ukraine 2004 Enlargement of the EU and Its Impact on Management Development, St Petersburg, Russia 2003 Business Co-operation and Business Schools Co-operation: New Opportunities within CEEMAN, Sofia, Bulgaria 2002 Leadership and our Future Society, Bled, Slovenia 2001 Going International from an Emerging Economy: Corporate Experience and the Business School Challenge, Dubrovnik, Croatia 2000 Entrepreneurship on the Wave of Change: Implications for Management Development, Trieste, Italy 1999 European Diversity and Integration: Implications for Management Development, Budapest, Hungary 1998 Transformational Leadership - The Challenge for Management Development in Central and Eastern Europe, Riga, Latvia 1997 Developing and Mobilizing East and Central Europe's Human Potential for Management, Sinaia, Romania 1996 Managing in Transition in Central and Eastern Europe: Stage II, Prague, Czech Republic 1995 From Restructuring to Continuous Improvement - Lessons from the Best-Run Companies, St Petersburg, Russia 1994 East-West Business Partnerships, Warsaw, Poland 1993 Management Development in Central and Eastern Europe, Brdo pri Kranju, Slovenia Proceedings are available upon request from CEEMAN Office, while the latest editions can be downloaded (pdf) from www.ceeman.org.