MJF Partnerships - Monterey Jazz Festival

“It’s a mood, a party, a tribal gathering, an improvisation,
and a cultural colossus.” — SAN JOSE MERCURY NEWS
Monterey Jazz Festival
Rich Legacy. Rich Opportunity.
A partnership with the Monterey Jazz Festival links your company to an
iconic cultural brand, and a global leader in discovering, developing and
presenting extraordinary jazz artists.
But the benefit of such a partnership is not limited to marketing.
Because the Monterey Jazz Festival is a non-profit, through your
partnership, you have the added benefit of knowing that you
are deeply impacting thousands of students: young people
whose lives are enhanced by the Monterey Jazz Festival’s
year-long education programs.
Wynton Marsalis,
2015 MJF Artist-In-Residence
performing with the MJF
Next Generation Jazz Orchestra
As one of the world’s foremost jazz organizations, the Monterey
Jazz Festival attracts loyal audiences regionally, nationally and
internationally. We work closely with our partners to develop
customized partnership opportunities which allow for creative
brand activation and integrated marketing options that will align with our
mutual organizational values, appeal to our audiences, and meet your
corporate goals.
We invite you to be part of the legacy that is the Monterey Jazz Festival and
to reap the multiple benefits offered by our proven partnerships!
“The greatest jazz festival ever.” — TONY BENNETT
Jazz Fans vote Monterey Jazz Festival
the World’s Best!
Repeatedly voted the world’s #1 jazz festival by JazzTimes readers, the
legendary Monterey Jazz Festival is not only the longest continuouslyrunning jazz festival in the world, it continues to be the best.
From September 16-18, 2016, approximately 40,000 high
income, well-educated, sophisticated and loyal fans will fill the
20-acre site of the Monterey Jazz Festival, located in
Monterey—one of the most beautiful coastal cities of California.
Now in its 59th year, the 3-day event includes non-stop
performances, conversations, panel discussions, workshops,
exhibitions, and clinics featuring a lineup of top jazz musicians.
Dizzy Gillespie at the first
Monterey Jazz Festival in 1958
MJF fans and partners will be enveloped throughout the
weekend by the special vibe that Monterey—and only
Monterey— can offer. As Tony Bennett has said, “this is the
greatest jazz festival that ever happened!”
And, as our partners will attest, the Monterey Jazz Festival provides a
significant marketing opportunity and a great experience for all involved.
We’ve developed some creative avenues to partnership, and we’re looking
forward to putting your marketing ideas to work for you.
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“…the Monterey Jazz Festival endures as a gathering place for the greats.”
— SAN FRANCISCO CHRONICLE
MJF59 2016 Arena Lineup
FRIDAY NIGHT
Tribute to Quincy Jones: “The A&M Years”
With Quincy Jones as Honored Guest
Christitan McBride, Musical Director / John Clayton, Conductor
With special guests James Carter, Dave Grusin, Paul Jackson Jr., Sean Jones, Hubert Laws, Gregoire Maret,
Valerie Simpson & the Monterey Jazz Festival Orchestra
Musical Alchemist
Richard Bona Mandekan Cubano
2016 Grammy Award Winner
Cécile McLorin Salvant
SATURDAY AFTERNOON
The Ultimate Tribute to Ray Charles
Maceo Parker featuring the Ray Charles Orchestra & The Raelettes
Snarky Puppy Keyboardist
Cory Henry & The Funk Apostles
Boisterous Blues & Boogie
Davina & The Vagabonds
SATURDAY NIGHT
Two Giants Come Together
Branford Marsalis Quartet
Featuring special guest Kurt Elling
MJF 2016 Artist-In-Residence
Terri Lyne Carrington’s Mosaic Project
Featuring Valerie Simpson & Lizz Wright
MJF 2016 Showcase Artist
The Bad Plus Joshua Redman
SUNDAY AFTERNOON
Critically-Acclaimed Grammy Winner
Gregory Porter
The Epic
Kamasi Washington
Jazz Futures
Next Generation Jazz Orchestra
Directed by Paul Contos with Artist-In-Residence Terri Lyne Carrington
SUNDAY NIGHT
Pat Metheny
With Antonio Sanchez, Lindo Oh & Gwilym Simcock
MJF 2016 Commission Piece
Wayne Shorter Quartet
Featuring Danilo Perez, John Patitucci, Brian Blade & the Monterey Jazz Festival Wind Ensemble
Conducted by Nicole Paiement / Premiering The Unfolding
One Artist, Many Voices
Jacob Collier
...and many more! 500 Artists / 100 Shows / 8 Stages
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“Of all the festivals I have attended…this is by far the most welcoming and accessible.
At the same time, it remains a well-respected hub of the bleeding edge of jazz music today.”
— SF BANDS AND MUSIC MAGAZINE
Our Loyal Fans
Diverse: Of the 40,000 festival attendees, 20% African-American,
10% Latino/Hispanic
Educated: 47% have graduate degrees
Mature: 80% are age 45+
Loyal: 43% attending the Monterey Jazz Festival 8 years or more
2015 Sales by Location
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Monterey Jazz Festival Venues
Arena Stage
The Jimmy Lyons Stage in the Arena is where it all began—where Dizzy
Gillespie, Billie Holiday, Louis Armstrong, and other jazz legends graced the
stage and made history. The Arena seats approximately 6,000 of our most
loyal patrons.
The Jazz Theater
Perfect venue for big screens, entertainment, electronics,
gaming, video, or media partners. A jam-packed, 700-seat
venue simulcasting Arena concerts with 7,000 square feet
available for marketing your project or service.
Dizzy’s Den (pictured)
800-seat indoor venue featuring top name jazz artists
throughout the Festival weekend, open for your marketing
efforts for both inside and outside the venue.
The Night Club
700-seat home to the future of jazz, showcasing some of the
top young jazz talent from around the world, including the
winners of our world-renowned Next Generation Jazz Festival.
The Garden Stage
The Festival’s prime outdoor venue offers a high visibility
garden setting, packed with 1,500 fans at every show,
enjoying music, food, beverages, and the unique Monterey
Jazz Festival atmosphere.
Coffee House Gallery
A 200-seat venue featuring smaller groups in an intimate setting, with full
kitchen and bar, plus an adjacent gallery hosting an MJF-related exhibition.
Education Stage
This outdoor stage sits in the food vendor area on the midway and features
performances by our Monterey Jazz Festival High School All-Stars and
winners of our Next Generation Jazz Festival, as well as family-friendly
activities throughout the weekend.
The Courtyard Stage
Located just inside the main entrance gates, the Courtyard Stage is
surrounded by food vendors and guest seating, making it an ideal place for
engaging patrons.
Create a Venue
Create a distinctive venue of your own that engages our patrons or creates
a special place to invite your special guests to celebrate the joy of jazz!
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Develop the Next Generation of Jazz
“When they stood
on the stage on
Sunday, they knew
they were playing
for their heroes.”
— CHRIS BRUYA
Director of Central Washington
University's Jazz Studies Program
There’s no greater
place to learn than
on the bandstand.
That’s why each year
we invite over 1,300
of the nation’s top
student musicians
to play their hearts
out at the Next
Generation Jazz
Festival.
Held continuously
in Monterey every
spring since 1971,
the NGJF is broadly
recognized as a
leader in developing
the next generation of professional jazz musicians and enthusiasts. What sets
us apart? Internationally-respected jazz artists and educators participate as
performers and adjudicators in the NGJF competition.
Demographics: One of the most inclusive festivals
in the United States, NGJF welcomes performances
by over 75 superior level middle, high school and
collegiate groups of every kind: big bands, combos,
vocal ensembles, as well as conglomerate bands.
Over 130 groups apply each year, and from these
the very best compete for the honor of performing
at the Monterey Jazz Festival in September.
School groups from at least 20 states, as well as
international schools from Japan, Australia, Canada,
and the Czech Republic. Participating student ages
range from 12-26, with female students making up
33%, and males making up 67%.
Beyond the 1,300 students who participate in the
Next Generation Jazz Festival, music directors,
school administrators, staff, and families also
accompany participating ensembles to Monterey.
The free Friday Night Opening Concert, which features the NGJF judges,
draws 1,800 students, teachers and members of the public. And the on-site
Jazz Expo and College Fair at the NGJF attract music industry-related
partners and music education organizations and programs.
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“ Everyone says
‘music is the universal
language,’ but I really
know this to be true.
I met some of my
closest friends during
those trips to Japan.
The importance of a
program like this goes
far beyond music
and lands on humanity
itself.”
Go on Tour with the
Next Generation Jazz Orchestra
The Next Generation Jazz Orchestra is the most prestigious of the MJF
educational opportunities, and offers students the opportunity to play on
the Arena stage at the Monterey Jazz Festival and to tour internationally
with a group of the most outstanding student jazz musicians in the country.
The MJF in Noto started in 1989. For nearly three decades, the Monterey
Jazz Festival has been sending our best student jazz musicians to Japan to
serve as cultural ambassadors, and to receive a cultural experience equal to
— AMBROSE AKINMUSIRE
NGJO Alumnus, 1999, 2000
a study abroad program. In addition, students gain a realistic and insightful
understanding of what “being on the road” as a professional performing
artists involves.
In addition to the MJF in Noto, our Next Generation Jazz Orchestra has
performed in Amagasaki, Isesaki, Kanazawa, Kurashiki, at the Kutchan Jazz
Festival (on the island of Hokkaido), in Maebashi, Nagano, Nagoya,
Okayama, Osaka, Saitama, Tateshina, Tokyo, Tomisato, Yokohama, and in
many other cities.
This year the Next Generation Jazz Orchestra will tour Japan from July
24- August 8. MJF welcomes corporate partners who are looking for the
opportunity to support the development of the next generation of jazz
legends and to share in the benefits of a distinctive and exemplary
international exchange.
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Coverage / Impressions - 2015
Media Coverage:
31,000,000+
Impressions
520
Stories in local, regional, national, international,
newspapers, radio, websites and blogs
Website page views:
1,033,000
MJF E-blasts:
690,757
Impressions
Facebook:
3,256,831
Impressions from 24,395 fans
Twitter:
775,000
Impressions from 19,000 followers
YouTube:
125,461
Minutes watched
SoundCloud:
427,000
Plays / Impressions from 172,000 followers
37,261,910
Total impressions
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Valued Partners
Over the years, the Monterey Jazz Festival has enjoyed the
support of an impressive list of corporations including:
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Monterey Jazz Festival Annual Presenting Partner
$300,000 Investment
(3-year minimum commitment. Investment is negotiable for multi-year partnerships in excess of 3 years)
Marketing Opportunities
• Presenting Partner designation for all Monterey Jazz Festival productions/programs (Next Generation Jazz
Festival, Monterey Jazz Festival, Next Generation Jazz Orchestra tours and associated events)
• Category exclusivity and first right of refusal for all renewal periods
• Co-development of custom logo lock-up, verbiage and partnership branding guidelines
• Prominent inclusion of Presenting Partner logo lock-up in produced collateral; marketing, public relations,
publicity and promotional materials; and commercial branded goods including:
• Print, TV/video, digital, internet
• Outdoor/indoor signage, staging, seat covers, and apparel
• Inclusion of Presenting Partner verbiage in produced collateral; marketing, public relations, publicity, and
promotional audio spots/mentions including: radio, TV/video, digital, internet and live announcements
• Present digital commercials on two 10’ x 13’ stage screens between sets on the Arena Stage
(audience capacity of 6,000)
• Reciprocal links (advertising/customer offers) from Monterey Jazz Festival digital properties (web, email, text
messaging, social media), and customer database access driving Presenting Partner business initiatives
throughout the term of this agreement
• Inclusion of Presenting Partner logo/text on all Monterey Jazz Festival tickets and advertising on print-at-home
tickets
• Logo on lanyards
• “Working” credentials for Presenting Partner staff as necessary to execute partnership activities
• Authorization to include Monterey Jazz Festival audio, video, print and digital assets in Presenting Partner
marketing and public relations campaigns. Presenting Partner may record audio/video and/or photograph at
events upon obtaining advance written approval and credentials from Monterey Jazz Festival
• Front cover placement of logo lock-up and double truck-inside front cover ad, in Monterey Jazz Festivalproduced event programs (1-page advertising/1-page partnership advertorial) or equivalent as requested
• Three (3) 20’ x 20’ on-site sales/marketing midway locations offering signage display at the Monterey Jazz
Festival, twenty (20) banner signage locations and stage announcements identifying the Presenting Partner of
Festival events
VIP Benefits
• Complimentary Festival amenities including: Arena Packages, Grounds Packages, souvenir programs, Premier
Club Passes, all-weekend on-site parking passes, V.I.P. guest entry, and access to exclusive mementos
• Private artist meet and greets
• Private backstage and facility tours
• Discounts at the Monterey Jazz Festival store
• One (1) 40’ x 40’ on-site location for Presenting Partner hospitality activities at the Monterey Jazz Festival
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Monterey Jazz Festival Stage & Venue Partner
$75,000 Investment
• Naming of the stage and/or venue for your company at the Monterey Jazz Festival
• Use of your company name in association with the stage and venue name in all Monterey Jazz Festival materials
• Present digital commercials on stage screens between sets on the designated stage (audience capacity of 6,000)
• Your product or service marketed exclusively to our fans
• Category exclusivity for your product or service
• Banners and signage in and around your stage and venue
• Advertising space in the Monterey Jazz Festival Souvenir Magazine
• Inclusion in Monterey Jazz Festival ads, PR, invitations and website
• Complimentary Festival amenities including: Arena Packages, Grounds Packages, souvenir programs,
Premier Club Passes, parking passes, V.I.P. guest entry and access to exclusive mementos
• Private artist meet and greets
• Private backstage and facility tour
• Discounts at the Monterey Jazz Festival store
• One (1) 40’x 40’ on-site location for Partner hospitality activities at the Monterey Jazz Festival
• “Working” credentials for Partner staff as necessary to execute partnership activities
• Inclusion in Monterey Jazz Festival e-blasts to over 20,000 fans
• Inclusion in MJF ads, PR, and website with link to your website
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Monterey Jazz Festival Marketing Partner
$35,000 Investment
• Your product or service marketed exclusively to our fans at all festivals
• Category exclusivity for your product or service
• Your product or service sold to fans throughout the Monterey Jazz Festival weekend
and the Next Generation Jazz Festival weekend
• 20’ x 20’ prime real estate for your tent or booth at the Monterey Jazz Festival; additional space available
• 10’ x 10’ prime real estate for your tent or booth at the Next Generation Jazz Festival
• Banners and signage in and around your site
• Discounted VIP packages for your clients and special guests
• Tickets to the Monterey Jazz Festival
• Parking passes for the Monterey Jazz Festival
• Advertising space in Monterey Jazz Festival Souvenir Magazine
• Advertising space in the Next Generation Jazz Festival Program
• Inclusion in Monterey Jazz Festival e-blasts to over 20,000 fans
• Inclusion in MJF ads, PR, and website with link to your website
• Exclusive use of partnership for your own marketing efforts
Monterey Jazz Festival
Sampling Marketing Partnership
$15,000 Investment
• Your product or service marketed to our fans
• Sample and sell your products or services on prime Monterey Jazz Festival real estate
• Exclusive banners and signage in and around your site
• Discounted VIP packages for your clients and special guests
• Discounted ad space in Monterey Jazz Festival Souvenir Magazine
• Inclusion in Monterey Jazz Festival website, with link to your website
• Tickets to the Monterey Jazz Festival
• Parking passes to the Monterey Jazz Festival
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Next Generation Jazz Presenter
$50,000 Investment
Next Generation Jazz Festival
• Presenter of the Next Generation Jazz Festival
• Co-development of custom logo lock-up, verbiage and partnership branding guidelines
• Prominent inclusion of Presenting Partner logo lock-up in produced collateral; marketing, public relations,
publicity and promotional materials; and commercial branded goods which might include:
• Print, TV/video, digital, internet
• Outdoor/indoor signage, staging, and apparel
• Present digital commercials on 10’ x 13’ screen on main stage (audience capacity of approx. 1,500)
• Reciprocal links (advertising/customer offers) from Monterey Jazz Festival digital properties (web, email,
text messaging, social media), and customer database access driving Presenting Partner business initiatives
throughout the term of this agreement
• 10 reserved seats at the Opening Night Judges Concert and post-concert reception
• 6’ table at premier location at the event
• Designate an activation activity with student participants
• Social media and on-stage shout outs
• Full page color ad in Next Generation Festival Program
Next Generation Jazz Orchestra
• Presenter of the Next Generation Jazz Orchestra at events and tours, including their performance at the Monterey
Jazz Festival in September, regional appearances, and the tour to Japan, which will include a showcase at the
Monterey Jazz Festival in Noto among other live events
• Prominent inclusion of Presenting Partner logo lock-up in produced collateral; marketing, public relations,
publicity and promotional materials; and commercial branded goods which might include:
• Print, TV/video, digital, internet
• Outdoor/indoor signage, staging, and apparel
• Present digital commercial on stage screens on the Arena Stage at the festival before the Next Generation Jazz
Orchestra plays on Sunday afternoon (audience capacity of 6,000)
• Complimentary Festival amenities including: Arena Packages, Grounds Packages, souvenir programs,
Premier Club Passes, and parking passes
• Private meet and greet with Artist-In-Residence
• Opportunities to watch private NGJO rehearsals
• Discounts at the Monterey Jazz Festival store
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Next Generation Jazz Festival
Lyons’ Den
$10,000 Investment
• Presenter of Scholarship Awards
• Presenter of the Opening Night Judges Concert (1,800 attendance)
• Co-branded with Monterey Jazz Festival as the exclusive event host on invitations and event signage
• 10 reserved seats at the Opening Night Judges Concert and post-concert reception
• Advertisement on Festival stage screens
• 6’ table at premier location at the event
• Designate an activation activity with student participants
• Company logo on Festival tee-shirt
• Company recognition in all event publicity
• One-time use of the NGJF e-mailing list
• Logo on event program guide, festival signage, and MJF e-newsletter distributed to 20,000+ individuals
• Social media and on-stage shout outs
• Logo and link on NGJF website (10,000+ views during the event)
• Full page color ad in Festival Program
Dizzy’s Orbit
$5,000 Investment
• Naming rights to one of the festival venues
• 4 reserved seats at the Opening Night Judges Concert and post-concert reception
• Company recognition in all event publicity
• Company logo on Festival tee-shirt
• Company recognition in all event publicity
• 6’ table at premier location at the event
• Logo on event program guide, festival signage, and MJF e-newsletter distributed to 20,000+ individuals
• Social media and on-stage shout outs
• Logo and link on NGJF website (10,000+ views during the event)
• Full page color ad in Festival Program
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Next Generation Jazz Festival
Brubeck’s Ensemble
$2,500 Investment
• 2 reserved seats at the Opening Night Judges Concert and post-concert reception
• Company recognition in all event publicity
• Company logo on Festival tee-shirt
• Logo on event program guide, festival signage, and MJF e-newsletter distributed to 20,000+ individuals
• 6’ table at premier location at the event
• Social media and on-stage shout outs
• Logo and link on NGJF webpage (10,000+ views during the event)
• Half-page color ad in Festival Program
Sarah’s Circle
$1,250 Investment
• Present scholarship in company name
• 6 ft. table at the event
• Logo on event program guide, festival signage, and MJF e-newsletter distributed to 20,000+ individuals
• Logo and link on NGJF website (10,000+ views during the event)
• Quarter-page ad in Festival Program
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Monterey Jazz Festival
Auction or Raffle Donation / Program Ad Order
Yes! We will contribute the following item(s) or service(s):
_____________________________________________________________________________________________________
Fair market value of donated item(s): $ _____________
Contact Name___________________________________ Title_________________________________________________
Organization and/or name as you wish to be recognized____________________________________________________
Address_______________________________________________City______________________State/Zip______________
Day Phone________________________________E-mail_________________________________
Please check one:
 I/We have enclosed the item or will deliver the item(s) to the Monterey Jazz Festival.
Please deliver your contribution to: 9669 Blue Larkspur Lane, Ste. 204, Monterey, CA 93940
 I/We will need the Monterey Jazz Festival to pick-up the item(s).
2016 Next Generation Jazz Festival Program Ad
 Full-page Color
$ 1000
(Trim - 8.5”w x 11”h / Full - 7.25”w x 9.75”h / Bleed - 8.75”w x 11.25”h)
 Half-page Color
$ 500
(Horiz. 7.25”w x 4.75”h)
(Vert. 3.5”w x 9.75”h)
 Quarter-page Color $ 250
(3.5”w x 4.75”h)
Next Generation Jazz Festival Program ads must be received by February 27 for inclusion in the program.
Payment Method:
 Check enclosed (Please make payable to Monterey Jazz Festival)
 Please charge my:  VISA  MASTER CARD  American Express
Card number: _________________________________________ Exp. date: ______________CRV code: ______________
Name on Card: _______________________________________________________________________________________
Signature: ___________________________________________________________________________________________
All net proceeds support the Monterey Jazz Festival's efforts to enhance the legacy of music through its year-round
youth jazz education programs.
Thank you for supporting the Next Generation Jazz Festival!
Contact: Monterey Jazz Festival - 831.373.3366 / montereyjazzfestival.org
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