Diablomag.com Media Kit

Transcription

Diablo Online Media Kit
Diablo Publications: Diablo magazine | The Diablo City Book Series | Napa Sonoma magazine | Diablo Arts magazine |
Concierge visitors guides | Visit Tri-Valley Guide | DiabloMag.com | Diablo Custom Publishing | DCPubs.com
Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com
2014 Diablomag.com The Gateway to East Bay Living
Every month, thousands of San
Francisco East Bay residents
get more of what they love
about Diablo magazine at
Diablomag.com. In addition to a
range of editorial content—from
personalities and community,
to style, shopping, dining,
entertainment, and travel—you’ll
find searchable archives, an
expanded resource directory, and a
digital edition of the current issue.
From restaurant reviews, travel
tips, party pix, blogs, and videos,
Diablomag.com is the trusted
resource for life in the East Bay.
Revised 2/3/14 AS
2014 Diablomag.com Marketing Reach
Be a part of diablomag.com and receive:
Increased Exposure:
Reach thousands of visitors each month while they are actively
searching for information, products, and services.
Extended Branding:
Reinforce the power of your print messaging and increase overall
awareness.
Responsive Marketing:
Diablomag.com's responsive layout allows you to reach visitors
with optimized efforts on desktop, tablet, and mobile platforms.
Direct Response:
Allow potential customers the ability to click through to your
website and reach you 24 hours a day, seven days a week.
Detailed Campaign Tracking:
Track the success of your online campaign with detailed
performance reports.
Diablomag.com Overview
For more information, contact
your Diablo Publications account
executive at (925) 943-1111.
Monthly Visits
57,549
Monthly Unique Visitors
48,932
Monthly Pageviews
108,573
Average Visit Duration
1:24
Pages Viewed per Visit
1.9
Source: Diablomag.com Averages: Oct. 2013 - Jan. 2014
Devices
Monthly Visits
Pages/Visit
Visit Duration
Desktop36,932 2.1
1:25
Mobile13,9241.3 0:46
Tablet 6,6931.7 1:13
Source: Diablomag.com Averages: Oct. 2013 - Jan. 2014
Click-Through-Rate (CTR)
Diablomag.com ROS Banner Advertising
Industry Standard
0.23%*
0.15%**
*Source: Diablomag.com Banner Ads: Sep. 2013 - Jan. 2014
**Source: Google DoubleClick Benchmarks
Revised 2/3/14 AS
2014 Diablomag.com Run-of-Site Banner Advertising
Diablomag.com combines the strength of a loyal magazine readership with a new online readership.
Benefits:
> Rotating Island and Leaderboard throughout site
Discounts are available for clients
buying print advertising:
> Average ROS Banner Ad CTR: 0.23% (Industry Standard: 0.15%)
Annual Print Spending % off
Rates:
$5,00010%
$500 per month
$10,00015%
All sizes are recommended to ensure the maximum number of impressions.
$20,00020%
Rates are subject to change
$30,00030%
Materials required:
$40,000+40%
> Leaderboard and Island units
>Linking url
Leaderboard
[ 728 px x 90 px ]
Island
[ 300 px x 250 px ]
Revised 2/3/14 AS
2014 Diablomag.com Category Sponsorship Banners
Category sponsorship banners allow your logo to be prominently displayed on the
hompage of a particular category.
[ 728 px x 90 px ]
Benefits:
Rates:
>Prominent placement on the category homepage
$400 per month per section
> Average Category Sponsorship CTR: 0.24%
Rates are subject to change
>Category Exclusivity
>Logo/banner linked to sponsor’s website
Categories Available
(exclusive to one advertiser per month per section)
Materials required:
>728 px x 90 px banner submitted in a JPG or GIF format,
no animation
>Linking url
Food + Drink
What's Happening
Style
Home + Design
Travel
Education
Health
Entertainment
Revised 2/3/14 AS
2014 Diablomag.com Homepage Takeover
Benefits:
> Maximum exposure and branding opportunity on diablomag.com homepage
Rates:
> $350 per week (rates are subject to change)
$5,00010%
Materials required:
> 1 Leaderboard (728 px x 90 px) and 3 Island units (300 px x 250 px)
>Linking url
$10,00015%
$20,00020%
$30,00030%
$40,000+40%
Leaderboard
[ 728 px x 90 px ]
Island
[ 300 px x 250 px ]
Revised 2/3/14 AS
2014 Diablomag.com Homepage Pushdown Unit
Function:
> A teaser image is shown until the user hovers over the unit - the web content
is then "pushed" downward to make room for the expanded unit
> Average CTR: 0.95% (Industry Standard: 0.14%)
$5,00010%
Benefits:
> Rich functionality and user interactivity, maximum exposure
$10,00015%
$20,00020%
Rates:
> $350 per week (rates are subject to change)
Materials required:
$30,00030%
$40,000+40%
> Teaser Image (970 px x 90 px) and expanded unit (970 px x 415 px)
>Linking url
Teaser Image
[ 970 px x 90 px ]
Expanded Ad Unit
[ 970 px x 415 px ]
Revised 2/3/14 AS
2014 Diablomag.com Ad Specs
Ad Unit Sizes (maximums) Dimensions Max File Size
Static Image Ads
Max File Size
Rich Media Ads
Leaderboard
728 x 90
60K Max
80K Max
Category Sponsorship
728 x 90
60K Max
80K Max
Island Unit 300 x 250
60K Max
80K Max
Hompage Pushdown Unit 970 x 90
60K Max
970 x 415
80K Max
Static Image Ads (GIF/JPG)
Please provide:
• .JPG, .GIF, or animated .GIF
• Click-through URL
Rich Media Ads
Supported formats: Flash (SWF), Third-Party hosted media
Third-Party Hosted Ads:
• Initial file load may not exceed 80k
• Polite or expanding load may not exceed an additional 100k
• No limit on streaming video load
• Method of expansion and contraction must be the same (i.e., mouse-over or click)
• Mandatory "Close" button required for intrusive ads (unless mouse-over)
• Third-party tags must be supplied in a text file or an Excel document
• Click-through URL
• Accepted Third-Party Vendors (including but not limited to): Google - DART for Publishers, Google - DART for Advertisers,
ADTECH Helios, MediaMind, Eyewonder, Mediaplex, Microsoft - Atlas, Pointroll
Flash Ads:
• File Format: Macromedia Flash 7 Compatible SWF file (lowest common denominator)
• Animation: 15 seconds maximum
• Frame Rate: maximum 18 frames per second or lower, ideally 12 fps
• A backup .gif/.jpg must be provided for non-flash users (according to static image specs above)
• Please see next page for instructions to create an SWF creative file for use in Open AdStream
Revised 2/3/14 AS
Creating an SWF Creative File for Use in Open AdStream (OAS)
These instructions are intended for Flash Versions 7, 8, and 9 using ActionScript 2.0. ActionScript 3.0 is not recommended; currently,
pop-up blockers only allow the ‘onRelease’ command. Unfortunately, this command has been removed in ActionScript 3.0.
Setup Steps:
1. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript attached to it.
2. Associate the "on(release)" event with that object.
3. The object will now listen for that particular event. When the event occurs it will trigger actionscript instructions.
4. Place the click tag actionscript (listed below) as the instructions for the “on(release)” event.
For a Button Use:
on (release)
{
getURL(_root.clickTAG, "_blank");
}
Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL actionscript function.
Additional Notes:
1. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
2. In order to track clicks within OAS, the SWF must not be setup with a hardcoded click URL.
Method of Delivery:
Direct files and questions to Shannon Nelson at [email protected]. If you are to provide third party tags, please provide them in
a text file.
Revised 2/3/14 AS
Online advertising units available
Leaderboard
Category Sponsorship
[ 728 px x 90 px ]
Island
[ 300 px x 250 px ]
Homepage Pushdown Unit*
[teaser image: 970 px x 90 px ]
[expanded unit: 970 px x 415 px ]
*must provide both teaser and expanded unit files
Revised 2/3/14 AS

Diablomag.com Media Kit

Transcription

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