steve madden-shops opened!

2
Macinform
EDITION MAY 2011
FIRST EUROPEAN SHOPS IN THE BENELUX
Flemish actress/singer Nathalie Meskens
STEVE MADDEN-SHOPS
OPENED!
4
Scapino opens small format shops
7
National Postcode Lottery once again
chooses Halfords
12
Macintosh Retail Group member
Clean Shipping Network
13
Special offers in 445 shops
For many a fashionista, the month of April was a memorable
one. After all, this is when Macintosh Retail Group opened
the first European Steve Madden shops in Antwerp,
Amsterdam, Rotterdam and Maastricht. Steve Madden
shoes have been extremely popular in the U.S. for many
years. So it was high time that European feet also had the
pleasure of being adorned with shoes by this American
brand!
16
Welcome, Jones Bootmaker
Versatile
To describe Steve Madden in one word is impossible.
He began his own shoe brand in 1990 with only 1,100
dollars in the bank, and is perhaps even more versatile
than the collections that carry his name. Celebrities
have also discovered this unique man. Kate Moss, Heidi
Klum, Rihanna, Lady Gaga, Katy Perry, Miley Cyrus...
are all among his army of fans. Steve Madden shoes are
the second most popular shoe brand (after Nike) in the
U.S.
The new Steve Madden shops aptly reflect the versatility of the brand. Not only do you find extensive collections of women’s shoes, from stilettos and platform
shoes to sandals and boots, but also plenty of sneakers
continued on page 2
Excerpts from the 2010 Annual Report
6
and boots for the guys. Accessories like jewellery,
sunglasses and handbags complete the range.
Fresh talent
The Steve Madden link to the music world is also
clearly tangible in the shops. Using an online music
platform, Steve Madden tracks down talent and
helps these budding artists reach the top. They are
ONLINE SHOPPING IS ALSO
AN OPTION, OF COURSE:
WWW.STEVEMADDEN.NL
WWW.STEVEMADDEN.BE
Steve Madden shop in Antwerp.
given the opportunity to perform in the shops or during
Steve Madden Music concerts. The two best known
examples are without a doubt Katy Perry and Lady
Gaga. There will also be a stage in the new Steve
Madden shops in the Netherlands and Belgium, where
fresh talent can strut their stuff.
There’s more to come...
Shops are now open in Antwerp, Amsterdam, Rotterdam and Maastricht. It goes without saying that the
plan is to open even more shops…
Above: Hostess An Lemmens, the ‘face’ of Steve Madden in Belgium,
and Flemish actress/singer Nathalie Meskens.
HOME SHOPPING AWARD FOR HOME FURNISHINGS 2011
KWANTUM RANKS AMONG TOP 3 IN THE NETHERLANDS
Kwantum bbeat out the websites for Leen Bakker, V&D and many
others in tthe race for the Home Shopping Award 2011. Together
with the B
Badkamermarkt and Wehkamp sites, Kwantum ranked
among the
th top 3 in the Home Furnishings category. Kwantum
is extremely
proud of being among the best websites in the
extre
Netherlands
in the Home Furnishings category.
Nether
Home Shopping Foundation Awards
Home
H
The National Home Shopping Foundation Awards is an initiative of
Thuiswinkel.org,
the lobby group for companies that sell products and/or
Thu
services
to consumers remotely. The Foundation’s goal with the Awards
s r
se
is
i to positively contribute to self-awareness in the sector. That is why it
targets
companies that sell remotely to consumers and consumers who
t
ta
shop
remotely.
s
2
BRANTANO
BELUX AND
As part of International Women’s Day on 8 March,
Belgian TV station VijfTV was looking for a partner
to help treat women to a little extra pampering.
Brantano Belux turned out to be the best match and
the collaboration between the two resulted in the
organisation of a special ‘Shoe Days’ campaign.
PAMPER WOMEN
Ladies first
During the three week campaign, VijfTV and VT4
aired TV commercials that focussed on women’s
shoe obsession and announced the special Shoes
Days campaign from Brantano. The P.I.U.R.E.
collection from Brantano was among those collections highlighted in the commercials. Women could
register as a VIP through the VijfTV website and
receive a discount voucher worth €12.50 to spend at
the Brantano shop of their choice. Large numbers
of Flemish women took advantage of the offer and
treated themselves to shoes at a discount from
Brantano.
P.I.U.R.E., A BRANTANO BELUX LABEL:
MUST-HAVES FOR EVERY WOMAN
Witt the launching of the new P.I.U.R.E
With
shoe
shoo label, Brantano Belux has given
itss shoe range an added dimension.
The
Th P.I.U.R.E. collection is made of
T
100%
quality leather. Not only is the
110
new
Brantano Belux label surprisingly affordable,
n
but
bbu also elegant and comfortable.
For
F ladies and gents
The
Th new P.I.U.R.E. women’s collection has someT
thing
th
hing for everyone, from pumps
(closed and with open heel) to canvas
sneakers that go together perfectly
with jeans, and ballerina slippers in
a wide range of timeless shades
and fashionable colours. The
P.I.U.R.E.
E. collection is versatility at its best,
yet surprisingly
risingly affordable. Due to the success of the
hee women’s collection, Brantano
has now
w also launched a P.I.U.R.E.
collection
n for men.
3
EXCERPTS FROM THE 2010 ANNUAL REPORT
As a professional retailer, we, too, face the challenge of making our mark in difficult markets. The fantastic results of
2010 once again proved that we are more than capable of tackling this challenge. This would not be possible without our
employees. We have also been able to make our strategy concrete by making an acquisition in early 2011 in the UK, the
third country in which we aim to grow in the Fashion segment. We are
pleased to see how the dynamics in Fashion lead to all kinds of initiatives
that we can profit from in the future. One example is the introduction
in the Benelux of American shoe brand Steve Madden, the perfect fit for
the ultra-fashionable side of our shoe brands. Another example is the
development by Nea of high-quality innersoles for sale in our shoe shops.
The other sectors are also once again off and running and are sure to
make 2011 a memorable year.
Thanks to the right combination of a good operating result and strong
financial position, we can concentrate further on our growth strategy and
develop even more initiatives that will generate customer loyalty.
Frank De Moor (CEO), Eric Coorens (COO), Theo Strijbos (CFO)
From left to right:
Fr
Frank
De Moor, Eric Coorens and Theo Strijbos.
Turnover
Highlights 2010
Macintosh Retail Group
• T
Turnover 1.3% up under continuing difficult market
conditions.
• EBIT climbs 25.1 % to € 55.9 million (2009: € 44.7
million) thanks to Fashion.
• Net profit on continuing operations 37.3% higher at
€ 40.1 million (2009: € 29.2 million).
• Dividend: € 0.67 (2009: € 0.55), either in cash or in
the form of shares at the option of the shareholder.
• Refinancing completed successfully.
• Acquisition of Jones Bootmaker.
Fashion
• Turnover up 4.5%; increase at all shoe formats.
• Market and supplier approach produces higher
gross margin.
• EBIT climbs 59,9% to € 44.3 million (2009: € 27.7
million).
• Higher EBIT for all shoe formats.
• Brantano realises EBIT margin of 6%.
• Exclusive agreement with Steve Madden: four
stores in 2011.
• Various CSR initiatives.
Living
• Minor drop in turnover in a home decoration
market that was again very tough.
• Gross margin increases.
• EBIT € 4.5 million (2009: € 6.3 million).
• Higher EBIT at Kwantum; decline at GP Décors.
• Six GP Décors stores close down as part of
restructuring
Automotive & Telecom
• Higher turnover at BelCompany and telefoonkopen.nl; Halfords unchanged.
• Sector turnover drops marginally owing to fewer
stores.
• Gross margin down because of different turnover
mix.
• Sector EBIT of € 15.5 million (2009: € 18.2 million).
• Telecom EBIT down; Halfords slightly below 2009
level.
• BelCompany once again Netherlands’ best telecom store.
Amounts in € millions
Full year
Second half
2010
2009
% +/-
2010
2009
% +/-
2010
2009
% +/-
607.7
581.6
+ 4.5
274.8
273.0
+ 0.6
332.9
308.6
+ 7.9
Living
236.1
245.6
- 3.9
121.5
127.6
- 4.8
114.6
118.0
- 2.9
Automotive & Telecom
287.1
289.4
- 0.8
134.6
136.0
- 1.0
152.5
153.4
- 0.6
1,130.9
1,116.6
+ 1.3
530.9
536.6
- 1.1
600.0
580.0
+ 3.4
Fashion
Total
1
1 Excludes exchange rate effects: increase of 3.6% in turnover of Fashion.
4
First half
Operating result
Net profit
Amounts in € millions
Full year
First half
Second half
2010
2009
2010
2009
2010
2009
44.3
27.7
8.6
3.4
35.7
24.3
4.5
6.3
2.0
4.6
2.5
1.7
Automotive & Telecom
15.5
18.2
4.8
8.0
10.7
10.2
Other1, 2
- 8.4
- 7.5
- 3.1
- 3.8
- 5.3
- 3.7
Total
55.9
44.7
12.3
12.2
43.6
32.5
Fashion
1
Living
1 Depreciation trade names as from 2010 under ‘Other’. Comparable figures have been adjusted.
2 The item “Other” includes all corporate expenses that cannot be directly allocated to sectors. The amounts for 2010 include acquisition expenses (€ 0.7 million).
Amounts in € millions
Continuing operations
Discontinued operations1
Total
Full year
First half
Second half
2010
2009
2010
2009
2010
2009
40.1
29.2
6.9
6.1
33.2
23.1
0
2.2
0
2.0
0
0.2
40.1
31.4
6.9
8.1
33.2
23.3
1 Relates to the activities of BelCompany Belgium sold per June 30, 2009.
Fashion
Turnover:
€ 607.7 mln
Operating result:
€ 44.3 mln
Number of stores:
.743
Retail floor space:
386,200 m2
Number of employees:
7,876
Living
Turnover:
€ 236.1 mln
Operating result:
€ 4.5 mln
Number of stores:
.144
Retail floor space:
272,300 m2
Number of employees:
1,896
Automotive &
Telecom
Turnover:
€ 287.1 mln
Operating result:
€15.5 mln
Number of stores:
.359
Retail floor space:
53,300 m2
Number of employees:
2,056
If you want to read the
complete annual report:
www.macintosh.nl
or request it at
Marjon Geuns:
[email protected]
or call
+31 43 3280728
5
FOCUS ON CORPORATE SOCIAL RESPONSIBILITY
BRANTANO UK ‘NEW FOR
OLD’ CAMPAIGN
31
'
,#
New life for old shoes
Tommy’s strive to give babies the best possible chancee of a healthy
birth by funding and pioneering invaluable research into
to the causes of
miscarriage, premature birth and stillbirth. The unwanted
nted old shoes
could be delivered directly to African traders who will repair, clean
and polish the shoes back to their best. The shoes can then
hen be sold
locally for an amount, which although modest, helps maintain
and strengthen this essential cottage industry.
'!#1
', *#
2
!2
131
Throughout March and April Brantano UK will be
running a nationwide campaign, New for Old’, which
ch
emphasises Brantano UK’s corporate social responn-sibility. Not only does this campaign introduce the
he
fabulous new Spring/Summer range of footwear forr
all the family, New for Old gives customers the chance to receive a
£10 off voucher when they spend £40 or more by bringing in their old
d
shoes into their local Brantano store. In addition to this, for each and
every pair of shoes that are handed in, Brantano will donate 20 pence
ence
towards Tommy’s, The UK National Baby Charity.
11 .0
Eye catching
Brantano UK have been promoting the New for Old campaign since
2008, and this is the 4th campaign up to date. So far, we have raised
ised
a grand total of £77,000 for Tommy’s The Baby Charity which
hich
includes fund raising weekends that staff have run in-stores nationonwide. We are hoping to raise an amazing £25,000 for this particular
ular
New for Old campaign.
The event goes live with eye catching point of sale items in store,
re, a
national radio campaign, and three million copies of brochures to local
households. With celebrity endorsement from Nell McAndrew,
ew, a
famous UK model and mother, Brantano UK are hoping this will bee th
the
best New for Old event as yet!
Famous UK model and mother
Nell McAndrew
NOW WITHIN EASY REACH OF EVEN MORE CUSTOMERS
SCAPINO OPENS SMALL FORMAT SHOPS
Scapino, the largest shoe retailer in the Netherlands, sells shoes, sports
and casual clothing for the entire family. Its high-quality and up-to-date
product range is offered at highly affordable prices under the motto:
Choosing Scapino pays off! The launching of a new, smaller shop concept
means that, starting in April, Scapino can now offer its affordable product
range to customers in smaller towns.
200th shop
On 20 April, the 200th Scapino shop opened its doors in the Netherlands. This new shop in Nieuwleusen Overijssel is also new for Scapino
in a different respect, namely, the new, smaller 350 m2 shop concept.
6
Good heavens, that’s a tough bicycle!
THIRD TIME’S A CHARM
NATIONAL POSTCODE LOTTERY
ONCE AGAIN CHOOSES HALFORDS
...a lorry appeared with a removable container completely
filled with bicycles for the entire
street…
...We had to put two bikes
on the back seat of a
convertible…
It’s going to be hard to find my
bike among all the others parked
outside the supermarket…
Success continued.
The neighbourhood looks
For the third year in a row, the National
a lot livelier now thanks
Postcode Lottery has chosen to work
to all these great-looking
together with Halfords. All winners in the
bicycles…
postcode drawn who purchased a lottery
ticket from the National Postcode Lottery
receive a unique Postcode Lottery Union
bicycle via Halfords. The National PostI’ll take 16, thank you!
code Lottery is extremely pleased with its
collaboration with Halfords and will make
sure that thousands of bicycles once again are presented
to their new owners via Halfords.
Other Scapino shops in the Netherlands and Belgium all have an
average surface area of around 800 m2. The core range in the new,
smaller shops will be the same as in the larger Scapino shops, but a
number of product groups will be available with fewer choices.
Thanks to its flexible shop layout, Scapino can switch product
groups frequently in keeping with the seasons. This allows Scapino
to meet customer needs even more effectively.
Smaller, yet bigger
After the opening
in Nieuwleusen, this
spring will see another three small
concept
Scapino
shops opening their
doors in Hoek van
Holland, Rijen and
Road show
Halfords is taking a lorry and special party tent to
village squares around the country to personally present
the lucky winners with the unique Postcode Lottery
bicycles. Every lottery ticket entitles the winner to one
bicycle. Last year, one winner had 26 lottery tickets and received 26 bicycles as a result. From Groningen to
Goes and from Heerlen to Haarlem, 20,000 bicycles
reached their final destination - the happy winners - via
Halfords. Not only that, but every new
bicycle owner receives one free servicI had to call in the help of the
ing of their new bike from their local
entire family just to get all the
Halfords shop!
bikes home
Ulft. This new shop concept is allowing Scapino
to increase its expansion possibilities. These openings
are also in keeping with Macintosh Retail Group’s
strategy to meet demands in the shoe market with
a larger number of differently positioned shop formulas.
Eric Coorens, COO Macintosh Retail Group:
“I believe that this development is very positive for Scapino, as
well as for Dutch consumers. Scapino should have shops in all
relevant Dutch shopping areas.
This allows us to also serve consumers, who would like to buy
their shoes in their own town or village. It is an excellent initiative, in my opinion.”
The team of the new Scapino small format shop.
7
NEW SALES METHODOLOGY FOR EMPLOYEES
HALFORDS HELPS
By combining theory, experience and input from employees, Halfords
has formulated practical guidelines for every ‘shop site’. This handy
tool is intended to make sales more successful for everyone in the
shop.
Greater sales through greater expertise
Marcel Hoogendoorn, Sales Manager at Halfords, is
enthusiastic about the new sales methodology, referred
to as ‘Sales 2012’. “Naturally Halfords is happy to help
its customers, but this takes time. But once you know
exactly what people need and how Halfords can meet
this need, it increases your chances of a better sale. Our
shops are divided into three zones. According to the
current sales approach ‘The Acceleration’, we’ve figured
how for all three areas how sales personnel can best
behave and what the customer is looking for. The guidelines also explain how to approach the workplace in a
more commercial manner, the best warehouse layout,
how to organise effectively, and, for example, what kind
of items should be found in the office areas. This further
underscores our motto of ‘Halfords is so easy!’.”
Special training
Halfords is working together with two external agencies
to train employees in the new sales methodology. New
Halfords employees will also be trained at specially
selected branches in the region. These branches will all
focus on one aspect of the training. After three weeks,
the new employee is then ‘delivered’ to his or her new
branch ready for action.
LF
‘V E R K O O
N OVER
ENDOOR
VAN HA
EELSBLAD
ON
S HET PERS
INS&OUT
P 2012’
,
M DOET
A
E
T
S
L
J
A
JETHET
F“EAE
LSS
TJE!”
EEN FEES
MARCEL
HOOG
Teamwork
“Success depends on teamwork. Every day starts with a
‘morning talk’ in which the agreements and goals for the
day are discussed. This gets everyone on the same page.
The moment you enter a shop, you can immediately
feel it: the atmosphere is inviting and there’s a sense of
celebration in the air. And, don’t forget, the customer
feels the same thing!” explains Marcel. “The initial
results are already in. The ‘Who scores the most
bargains’ competition started spontaneously. Thanks to
the new sales methodology, Halfords employees are
becoming real experts. This is clear from, for example,
the sale of extra items: a customer comes in for polish
and leaves the shop with polish, a polishing cloth and
the bargain of the week. Fantastic, isn’t it?”
IS HET
Vice versa
All head office employees are also going to spend two
weeks in the shop before setting to work in Veenendaal.
After all is said and done, every employee of the
head office should also be well versed in how things are
done on the sales floor. Halfords has also started a
special programme with guest instructors from the
head office that give sales employees an introduction
to the various disciplines in the head office.
oogendo
Marcel H
l
t het uitrol
8
SHICK* LAUNCHES ‘I LOVE
FASHION NEWS PUMP’
From left to right: Annic van Wonderen,
Asha Ramdhan and Bastiaan van Schaik.
Shoe label Shick* has teamed
amed up with Annic
van Wonderen, founder of ILoveFashionNews.
com, to design the ultimate
te party pump. As a
stylist, fashionista and founder
ounder of the fastest
growing online fashion platform
atform in the Netherlands, Annic is always up-to-date
-to-date on the latest
must-haves and trends. That is why Shick*
gave her a free hand with the pump design. The
result is sparkling & ultra-feminine!
-feminine!
Perfect fashion match
Within no time, Shick* has the latest catwalk trends in its collection
llection and ILoveFashionNews.com, or ILFN for short, keeps fashion-loving Holland informed
daily about the latest fashion and lifestyle news... So Shick* and Annic are nothing
short of the perfect fashion match! Annic aims to make fashion accessible to all
through her ILFN website and Shick* fits in perfectly with that ambition,
mbition, since
Shick* shoes are always affordable.
Irresistible
Top model Sylvia Geersen was presented with the first ILFN pumps by
Shick* Director Henk Sieders and Annic van Wonderen. The pump
ump is easy
to combine with any style and the perfect match for any party
y outfit.
Would you prefer this irresistible shoe in black? No problem! Shick*
hick*
has just what you need. For a price of only €29.99 you will find
nd
these pumps impossible to resist. Naturally Shick* shoes can also
o
be bought online at www.shick-shoes.com.
During the well-attended party, Shick* Director Henk Sieders
and Annic van Wonderen launched the new I Love Fashion
News pump. The first pair was presented to model Sylvia Geersen
n
and DJ MayDay.
Shick* treated 100 customers to golden pumps!
In celebration of the one-year anniversary of Shick*, a
large crowd of mostly young women gathered in front of
the shop on Kalverstraat in Amsterdam on 19 February
wearing their best ‘golden’ outfit. The first hundred
‘golden girls’ were treated to a free pair of Shick* ‘I Love
Fashion News’ pumps.
Best dressed ‘golden girl’
Ultra stylist Bastiaan van Schaik not only
entertained customers with swinging
music, but also judged their ‘golden’ outfits. Bastiaan and Annic van Wonderen
presented best-dressed ‘golden girl’ Asha
Ramdhan with a cheque for an entire
year of free Shick* shoes.
9
Following the huge success of the new concept of PRO @
Kalverstraat in Amsterdam, the following five PRO shops
were given a facelift this spring through collaboration with
young people. With this new positioning, arranged for, by
and with young people, PRO can now engage with its target
audience even more directly.
Strong brand
PRO offers a unique collection of different brands, as well
as exclusive models available solely at PRO. The urban/
street collection features the latest trends from the two
store brands Mazu and Ossom, but also includes brand names
like Vans, Adidas, Converse, Nike, Puma and Hub. Get your
patta sneakers at PRO for the perfect finishing touch to your
outfit!
Opening events
PRO stands for street, awareness, open, hip, innovative and,
above all, genuine. These brand values are clearly expressed in
the huge wall murals, the result of designs, drawings, illustrations and tags contributed by young people. Visitors to
becomeapro.nl could vote on the best designs. A jury then
ENERGY-SAVING LIGHTING IN ALL SCAPINO SHOPS
', *#
2
31
LONG-LASTING LIGHTING
131
OPENING OF 5 RESTYLED SHOPS
SUCCESSFUL REVAMPED PRO THA
,#
'
All Scapino shops in the Netherlands have been fitted
with low-energy Philips TLD Eco fluorescent lights
that offer energy savings of 15%. A total of 57,500 enerergy-saving TLD lights were installed in the 200 Scapino
shops. Together, these lights will result in an annual
savings of around 1.4 million kWh and around 600 tonnes
of CO2. By way of illustration: 30,000 trees have to
grow for 1 year to remove this amount of CO2 from the
atmosphere.
10
11 .0
ANKS TO YOUTH INPUT
determined the final winners. The winning designs give a
whole new look to the five restyled PRO shops in Rotterdam
Lijnbaan, Leiden, Amsterdam Nieuwendijk, Breda and Eindhoven. By involving young people in the PRO organisation,
collections, shop décor, and even the music played in the
shops, the PRO atmosphere and experience takes on a
personal and genuine character. This was also clearly tangible
at the spectacular opening events for the five revamped PRO
shops. More PRO restylings are likely to follow this fall.
FOLLOW US ON:
WWW.PRO-SHOES.NL
WWW.BECOMEAPRO.NL
KIKA BENEFITS
Dolcis, Invito, Manfield, PRO and Scapino together organised
a large-scale ‘old shoe trade-in campaign’ for the Dutch
charity KiKa (Kinderen Kankervrij) that supports research into
childhood cancers. The campaign was a huge success and KiKa
ultimately reaped the benefits.
Recycle your old shoes for charity
During the campaign weeks, all those old sneakers, boots, high
heel shoes and loafers were actually worth money - money that
is sorely needed in the battle against childhood cancer. Extra
money means more research can be conducted, new therapies
can become available more quickly, and better treatment and
higher recovery rates from childhood cancer can be achieved.
Dolcis, Invito, Manfield, PRO and Scapino donated €0.20 to
KiKa for every pair of shoes received.
Total donation of more than €50,000
Every good deed deserves another, so all those who donated
their old shoes at Dolcis, Invito, Manfield, PRO and Scapino
received a discount voucher worth €10 for every pair. The
voucher could then be used to purchase a new pair of shoes
at any of the participating shops. In other words, the more
old shoes donated, the greater the benefits for KiKa and the
customer! A total of more than €50,000 was ultimately
donated to KiKa. As you can see, one
person’s junk is another
ne p
person’s treasure…
#1
'!
11
*#
12',
13
31',#
.0!2
'!#1
Foto: Eric van Santen ©2011
!2
DOING GOOD WITH
YOUR OLD SHOES
Recycling
Every week until mid-June, three containers, each holding
1,000 old fluorescent tubes, are delivered to certified processing companies for proper recycling. The ‘Scapino project’ is in
perfect keeping with Macintosh Retail Group’s policy of corporate social responsibility. For years Macintosh Retail
Group has been investing in energy savings, not only to reduce
the impact on the planet and its raw materials, but also to cut
costs.
Left photo: Frank van der Vloed, General Manager at Philips (l),
shakes the hand of Rob Oremans, General Director of Scapino.
11
#1
'!
1
11
#
Corporate social responsibility has always been more
than just a convenient claim for Macintosh Retail Group.
In recent years, a variety of initiatives has been launched
to further underscore the role of Macintosh Retail Group
as a socially responsible organisation. Macintosh Retail
Group is convinced that a successful and sustainable
future is only possible by combining good business practices with socially responsible behaviour. Joining the
‘Clean Shipping Network’ was therefore a logical step.
31',
MACINTOSH RETAIL GROUP JOINS
THE CLEAN SHIPPING NETWORK
*#
EXTRA STIMULUS FOR SUSTAINABLE BUSINESS PRACTICES
2',
31
.0!2
Improving the environmental performance of the
shipping industry
Shipping is an efficient manner of goods transport and
more and more technical solutions are available to reduce
the environmental impact of shipping traffic. To direct
more focus on the environmental aspects of the shipping
industry, the collaborative ‘Clean Shipping Project’ was
established with the support of the European Union. One
of the most important results of this collaboration is the
development of the ‘Clean Shipping Index’. This index
provides details on all emissions from ships, such as CO2,
NOx and SOx, as well as possible contamination by substances used on board. Depending on the criteria entered
by the user, individual ships and shipping companies
are clearly ranked in order. As a member of the ‘Clean
Shipping Network’, Macintosh Retail Group can access
this valuable information and, in this way, easily compare shipping companies in order to make
the most environmentally sound choices.
3D SCREENS ON MOBILE PHONES
Interest in 3D began in the film world with the successful film
Avatar. This was quickly followed by other applications, including television and game computers. The telecom sector now
also offers 3D options and, at the end of June, the first mobile
phone with a 3D screen will be available from BelCompany in
the Netherlands. There’s no stopping it now…
Extra dimensions
A 3D screen on a mobile phone not only makes it possible to
view 3D pictures or films, but gaming in 3D is also a reality
now. The 3D application in mobile phones will also result in
explosive growth in the online availability. The built-in 3D
camera makes it possible to upload homemade 3D pictures
and videos and will give video calling an extra dimension.
No more glasses!
At the end of 2010, a mobile phone became available in
Japan with an autostereoscopic 3D screen, making it possible
to see 3D images without glasses. The LG Optimus 3D will
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most likely be available at BelCompany in the Netherlands
by the end of June. This 3D phone has an autostereoscopic
screen and two 5-megapixel lenses. These two lenses make it
possible to take 3D films and pictures. Lots more mobile
phones with 3D capabilities are sure to follow and BelCompany will naturally be among the first to offer them...
WEEKLY TV SHOW ‘MTV WAS HERE’
MTV RELIES ON
BELCOMPANY EXPERTISE
‘MTV Was Here’ is a weekly show
that inspires and informs young people about fashion, events, dubbing,
gadgets and games. The gadgets are
discussed by the ‘BelCompany Expert’.
This ‘Expert’ was chosen from a number of shop
employees who volunteered their services. Each of the
BelCompany employees submitted a flashy presentation in the form of a short
film. Ten candidates were selected from this group, who were then invited to a
‘BelCompany Expert’ Romano (left)
special casting session at MTV. Romano, who works at the BelCompany branch
in Amsterdam (Bijenkorf), was ultimately chosen.
The programme ‘MTV Was Here’ was shot at various locations, including the 3GSM trade fair in Barcelona and in
Rotterdam. During the episodes, the latest devices and gadgets are presented and discussed, such as the LG Optimus
2x Speed and Sony Ericsson Xperia PLAY. ‘MTV Was Here’ is aired every Saturday at 18:35 hours on MTV.
AT DOLCIS, INVITO, MANFIELD,,
PRO AND SCAPINO
SPECIAL OFFERS
IN 445 SHOPS
This April, Dolcis, Invito, Manfield, PRO and Scapino
apppino
once again spared no expenses in organising the biggest
gggest
shoe event of the year, the 6-Day Shoe Event! Fashion
n and
price savvy consumers could take advantage of fantastic
taas
asti
ticc
discounts both in the shops and online. New discounts
ntts on
shoes plus the chance to win a free year of shoes were
w
offered daily.
The 6-Day Shoe Event - the greatest shoe-shopping week
w
we
of the year – was once again a tremendous success!
€5
59,99 IInnvviito
to
o
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€ 89, 99 Invito
INTENT TO SELL
BELCOMPANY
TO VODAFONE
ANNOUNCED
A few weeks ago, the Managing Board announced the
signing of an intention agreement with Vodafone Libertel
in which Macintosh Retail Group declared its willingness
to sell BelCompany shares. BelCompany has 176 shops at
prime locations in the Netherlands, nearly 1,000 employees, and 34 telefoonkopen.nl shops with around 150
employees.
According to Frank De Moor (CEO), “We were
approached by Vodafone a while back. The timing was
good, since we had concluded together with the Supervisory Board in 2010 that the future of Macintosh
Retail Group lies in the Fashion and Living sectors.
And, considering the good price offered and the fact
that BelCompany will become part of one of the largest
telecom companies in the world, the decision was an
easy one.”
De Moor adds that a shift is taking place in the Telecom
sector within the subscription market from new
subscriptions to the renewal of existing subscriptions.
“The latter is less profitable for BelCompany and, not
only that, but the telecom operators have a greater
direct influence on this market. Also, there are only a
limited number of growth opportunities in the Netherlands in Telecom for Macintosh Retail
Group and international expansion is not
an option. Although we have profitable
and extremely solid market positions in the
Netherlands with BelCompany and telefoonkopen.nl, we have decided nonetheless
to leave the Telecom sector.
In spite of the knowledge that the sale is
strategically and financially advantageous, the sale of BelCompany is not
completely painless for Frank De
Moor. “It’s a fantastic company that
we have built from the ground up since
1996 and that has grown to become the
most successful telecom retailer in the
Netherlands. Not only that, but BelCompany contributes considerably to
our operating result. On the other
hand, we are pleased with the affiliation of BelCompany with telecom
operator Vodafone, which considers
this takeover a strategically important
14
move. Vodafone aims to expand and strengthen its position in the Dutch retail market. With the addition of the
BelCompany shops and retail knowledge, Vodafone can
achieve this. So I am extremely confident of a great
future for BelCompany.”
The Managing Board has announced that the sales
proceeds will be used for investments in Fashion and
Living. Frank De Moor adds, “These sectors are prioritised from a strategic viewpoint and the sales proceeds
of around €120 million will be used to further expand
activities in these sectors. This will be accomplished
through takeovers, introductions of new shop and product brands, as well as autonomous growth.”
In conclusion, De Moor comments on the effect of such
a transaction on Macintosh Retail Group. “Allow me
to start by saying that the transaction is not final until
the works councils and NMA have had their say. But if
this transaction goes through, the operating result and
net profit of Macintosh Retail Group will be lower. On
the other hand, a sale will yield a net transaction result
of between €85 and €90 million”
TOM DECALUWE, MACINTOSH
RETAIL GROUP EMPLOYEE
HONOURED BY MICROSOFT©
Tom Decaluwe, an employee of Macintosh Retail
Group, received the Most Valuable Professional
(MVP) Award 1/1/2011 - 1/1/2012 by Microsoft early
this year.
Microsoft presents the annual MVP Award to people
who make a unique contribution worldwide to society
with their technical knowledge and actively share this
knowledge with other people and with Microsoft.
After all, sharing is caring…
Select group
Rich Kaplan, Corporate Vice President of the
Microsoft Corporation: “Tom’s unique qualities
COLUMN
THE NEWEST FASHION TRENDS
ARE YOU READY FOR THE SUMMER?
Do you prefer lots of colour and a feminine silhouette or
are you more of the ‘rough look’ type, who wears leather
biker jackets, tops and shorts? Or perhaps neither? Then
there is yet another fashionable option for you: the ‘heritage’ or ‘retro’ look. If you’re the type who hates to throw
out old clothes, now’s the perfect time to start wearing
Dessert Boot
those classics again. Simply take a look at the back of
your wardrobe and dig out a few classic pieces.
The newest silhouette for the ladies is a voluminous
jacket or top combined with a pair of shorts, skirt and
leggings (yes, they’re still in fashion) or a body-hugging dress, so you can hit the streets looking hip. To
complete the look, add a pair of wedges. Not only do
they look great, but they’re comfortable, too!
Brogue
always has Kleenex on hand to comfort her friends in
crisis. An adventurous activity like bungee jumping is
not an option with this friend.
The stiletto type
Evenings on the town with this girlfriend are legendary. She brings the best out in her friends and makes
clear that all worries can be forgotten on the dance
floor. However, compassion is not her strongest suit,
so this friend is not a good choice for crisis management. Ladies, these stiletto pumps can easily be found
at our new Steve Madden formula (www.stevemadden.nl).
The gents can leave home for work wearing a closely
tailored suit. A crisp white shirt and a pair of simple
lace-up shoes or brogue shoes (with punched holes)
complete the look. For casual occasions, a Chino or
cargo trousers combined with a jeans shirt and a pair
of comfortable desert boots or deck shoes are the way
to go. But don’t tuck in that jeans shirt, lads! The more
daring among you can roll up your trouser legs.
The brogue type
This type is often encountered on holiday or during
work projects. It clicks immediately with this type,
but don’t make any long-term plans because this girlfriend prefers to live from day to day. Odds are that,
after a few months, you won’t be hearing much from
her and can only keep up with the events of her life
through her Facebook page, with more than five hundred friends, 99 percent of whom she has never seen in
real life.
The last issue of Macinform talked about which shoes
are a must for this year’s summer wardrobe. Perhaps
clinical psychologist Cecilia D’Felice can help you this
summer with making a choice? According to this
writer, women can identify a girlfriend by her choice
of shoes.
You don’t even have to leave home to find all these
great-looking shoes. Simply visit the online shops
for Brantano, Dolcis, Invito, Jones Bootmaker,
Manfield, PRO, Scapino, Shick* and Steve Madden.
Or, if you prefer, you can visit the shops personally.
The choice is yours.
Are you a ballerina wearer or more of the stiletto
type?
The ballerina type
The ballerina type knows her girlfriends best and is
always ready to give advice. She is a good listener and
were immediately apparent, so it is only reasonable that
Microsoft express it appreciation by presenting the MVP
Award. A total of only 5,000 people around the world were
honoured by Microsoft with an MVP Award. Together these
MVPs represent a highly select group of experts that reflect
the diversity of our technically oriented society. In spite of this
diversity, however, all MVPs share the conviction that society
benefits from knowledge sharing.”
Problem-solving
The MVPs are spread across 90 countries, more than 30
languages and more than 90 Microsoft technologies. They
all share a passion for technology, the willingness to help
and community involvement. These are the qualities that
make MVPs exceptional community leaders and trendsetters.
Rich Kaplan continues, “MVP efforts enhance people’s lives
and contribute to the industry’s success in many ways. By
sharing their knowledge and experiences, and providing objective feedback, they help people solve problems and discover
Heritage+Wedge
Ballerina
Kirsten Dunst
Brogue
Coco
Summer
new capabilities every day. MVPs are the ‘avant-garde’, as it
were, of our technological society and we are proud to have
Tom Decaluwe from Macintosh Retail Group as one of
them.”
The very first
MVPs can consult with Microsoft experts worldwide. They
can also participate in special one-on-one relationship events
and actively contribute to new technical developments. MVPs
are also among the first to receive access to new software
applications from Microsoft, so they are always the first to be
informed about new developments.
Having received the Microsoft MVP Award, Tom Decaluwe
belongs to a select group of people, who can lend a hand to
others around the world and share their technical knowledge
and experience. This enables more people to contribute positively to society.
15
TAKEOVER OF REPUTABLE SHOE RETAILER IN UK
WELCOME, JONES BOOTMAKER
The history of Jones Bootmaker goes back more than
150 years to its year of establishment in 1857. Since that
time, the chain has grown to more than 90 shops at prime
locations, particularly in and around London and southeastern England. The shops combine heritage with a
modern image and excellent customer service. The
Which? Magazine Customer Survey voted Jones Bootmaker one of the best overall retailers in the UK and best
shoe retailer in 2010. The acquisition of Jones Bootmaker fits in perfectly with Macintosh Retail Group’s
strategy targeting a country’s shoe market with multiple,
distinctive formulas.
Complementary
Our CEO, Frank De Moor, has the following to say
about the acquisition: “In addition to the Netherlands
and Belgium/Luxembourg, the United Kingdom is the
third country in which Macintosh Retail Group can
and will grow in the Fashion segment. The Jones Bootmaker brand formula primarily targets the higher market segment, operating high street shops and stores at
locations in retail centres. The formula perfectly
prime lo
complements our Brantano UK shoe store chain that
complem
entire family with an attractively priced prodserves thee en
This acquisition has made us the third largest
uct range.. T
specialist
in the United Kingdom.”
shoe specia
a
volume,
More volum
m better conditions
takeover
The takeov
ve not only benefits Jones Bootmaker, but
also the current shoe formulas of Macintosh
h
Retail Group. Higher purchasing volumes
and more opportunities for further collaboration with brand suppliers will result. This
should lead to exclusive agreements on
products and countries. The existing shoe
formulas can also benefit from the considerable brand expertise of Jones Bootmaker.
Further growth expected
The Jones Bootmaker range of shoes, boots,
ts,
bags and accessories is contemporary, attracac-tive, comfortable and stylish. Its target customom
mers are predominantly professional men an
and
nd
women between the ages of 20 to 50 lookingg for
f
high-quality products in shops that provide
ovide
excellent service and a wide range of goods. Jones
Jo
ones
Bootmaker aligns perfectly with its target gr
group
roup
through its locations and product ranges.
With more than 1,600 employees, Jones Bootmaker
sells around 2 million pairs of shoes each year. Jones
Bootmaker expects to open around 15 new shops in
the UK over the next 2 to 3 years. Moreover, there
are opportunities to open around 40 additional shops.
An increase in online sales is also on the agenda, with
a completely new website launched in 2011 and a
separate distribution centre to be opened shortly.
COLOFON:
Editor:
Redactie:
Postal address:
Redactieadres:
Realisatie:
Production:
Druk:
Printing:
Mr. P.T.A. Hünen
Mr. P.T.A. Hünen
Macintosh Retail Group
Macintosh Retail Group
PO box 5770, 6202 MH Maastricht
Postbus 5770, 6202 MH Maastricht
The Netherlands
Caris & Sak, Heerlen
Caris & Sak, Heerlen
Drukkerij Schrijen-Lippertz
Drukkerij Schrijen-Lippertz
Voerendaal/Stein
Voerendaal/Stein
DezeMacinform
Macinformisisprinted
gedrukt
This
op FSC©gecertificeerd
papier.
on
certified paper.
16
16
Should different interpretations arise between the Dutch and
the English language version, the Dutch language version prevails.
www.jonesbootmaker.com